Today’s pitch tip: I need to know how the characters change in the course of the story. What happens in your story and how do your characters develop?

That’s not to say we want to know everything. Time and again, we see amateur authors pitch by trying to tell the plot of their entire novel or memoir in excruciating detail. Here’s the kind of thing we’ve heard about a squazillion times: “My main character, Frodo Potter, gets up one morning and decides to have breakfast. So he invites his pet rat Bobo to eat an egg with him. But the egg is slightly runny, so they decide to cook it a little bit more….” This pitch, which we heard a few months ago, might still be going on if we hadn’t emphatically put an end to it. Broad strokes combined with specific imagery should display how exciting your characters and story are. Universal appeal should be implied via the mention of themes rather than an endless recitation of events. And, again, the pitch should be the amuse bouche that gives your audience a tiny, delightful taste of the delicacy that is your writing.

Once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.

From The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! 

More pitch tips

Pitch Tip: Stakes and Danger

Pitch Tip: Villains We Love to Hate 

Pitch Tip: Convince Me They’re Charming and Sexy

Pitch Tip: Word Pictures

Find more pitch tips at and in The Essential Guide to Getting Your Book Published.  Watch this short cartoon to find out how NOT to pitch your book.