Author, book doctor, raker of muck

David Henry Sterry

Category: Resources

Writers, You Need a Platform: Or the Power of Facebook for Authors

 “Is’t possible that on so little acquaintance you

should like her? that but seeing you should love

her? and loving woo? and, wooing, she should

grant? and will you persever to enjoy her?”
— William Shakespeare, As You Like It, Act V, Scene II

s-GET-PAID-TO-WRITE-A-BOOK-smallEvery day published, self-published and unpublished authors breathlessly ask us, “Do I really have to have a Facebook page, and if so, what the heck do I do with it?” We will endeavor to answer these questions. But there are also a lot of questions we are not asked, but we think authors should be asking. Our goal is to present a roadmap that will help any writer navigate this increasingly complicated — and crucial — cyber-landscape.

While we get our Facebook on every day, we turned to two experts, Annik LaFarge and Antonella Iannarino, to give us the skinny on the latest and greatest ways to use this monster of a tool.

Annik spent 25 years in the publishing business in senior marketing, editorial, and publishing positions. Today she runs her own company that specializes in online project management, editorial work, and consulting on digital strategy. She recently wrote The Author Online: A Short Guide to Building Your Website, Whether You Do it Yourself (and you can!) or Work With Pros. Antonella, an agent and digital media maven at the David Black Agency, has helped authors like Mitch Albom get their websites and Facebook pages up and running. Here Annik and Antonella offer us both the Big Think about how to use Facebook and also some more granular how-to information (just follow the links…) that will help you get started today.

First, Annik addresses the most popular questions The Book Doctors hear from authors about Facebook:

1) How many Facebook fans is enough to impress a publisher?

What seems like a lot of fans to one publisher might seem paltry to another, so rather than think in terms of actual numbers I urge you instead to think about growth. Facebook’s analytic tool called Insights allows you to easily track the number of monthly active users, Likes, wall posts, comments and visits that your page receives, along with the increase or decrease on a week-to-week basis. So pay attention to that data and aim to present your publisher with a percentage of growth rather than a fixed, context-less number. More impressive will be the fact that with active use and engagement you grew your key metrics by ten or twenty percent over a period of several months or a year. That shows dedication on your part, and demonstrates that you understand how to provide high value content to your readers. Even more impressive will be the number of Likes your page has garnered from fans. Read on and you’ll understand why.

2) Should I set up a fan page for my book or just use my personal page?

You should set up a fan page because these are accessible to anyone on the web, whether or not they’re Facebook members. And they don’t have to be your friends to access it; the page is open to anyone. This way you can post special content or links on your Facebook page and mention it in media interviews. For all of you Luddites out there, Antonella wrote a great primer about how to do this: The 7 Essential Elements for an Author’s Fan Page. Everything you need to know is there, along with screenshots plus a link to a piece that outlines all the important settings for your Facebook page. At the end of this article we’ve offered a few examples of author fan pages that you can use to generate ideas of your own.

3. When should I set up my Facebook page — when I start writing/once I have a book deal/once my book comes out?

It takes time to build an audience. The sooner you begin the more time you’ll have to grow your fan base and start learning — by studying your Insight analytics — what sort of content resonates with them. Start as soon as possible. How about tomorrow afternoon?

4) How often should I communicate via Facebook? What is too much?

You’ll know when it’s too much because the postings will feel forced. Communicate as often as you have something worthwhile to say. Being consistent is good, but not essential. Some people insist that you should post to a blog or Facebook page at least once a week. I think the better rule of thumb is: always default to quality, not quantity. Your friends and fans have other things to read; just make sure that whatever they find on your page is worth their time.

5) I’m worried about privacy issues. What should I do?

You don’t need to include personal information on your page. You do need to provide some details when first signing up for a personal account with Facebook, but that’s for registration and you can keep that information private through your privacy settings. But for your Page, the only details you can elect to include on your “Info” tab that might be of concern are your birthday and contact information. Think carefully about posting your birthday online. The upside is that your friends can send you nice messages, wishing you a happy birthday. The downside is that your date of birth is used by banks and other institutions as a legal identifier, and so there are reasons to keep it private. Antonella points out that some people include their zodiac sign and list their publisher’s address or a P.O. box for fan mail. As for managing information on your personal profile, our best advice is to closely monitor your settings and stay up-to-date on changes that Facebook makes. They happen often, and are widely discussed online. Often, Facebook’s default options are not pro-privacy. So pay attention, and ask your friends what they do if you’re unsure. And of course, use common sense about what information you share. Anywhere.

6) Should I put up pictures? Video? What kind of picture should I put up for my profile?

If your pictures and videos enhance what you’re sharing on Facebook then sure, use them. But don’t post any visual media just because you have it. Post it because the stuff is worthy of being posted — because it helps you amuse, entertain, educate, engage. And use something dignified. A goofy picture of you and your dog is okay for your personal page but not, perhaps, the image you want to leave potential book buyers with. Many authors (myself included) use their book cover instead of a photograph. That’s fine too, just try to keep the image relevant to you and your work.
Now that Annik and Antonella have covered the questions The Book Doctors get on a daily basis, we want to introduce the questions you should be asking, but aren’t. Take notes!

1) So now I know I need to get people to “Like” my page. What’s the best way to do this so I can build my list of friends/fans?

Two ways. First, post relevant, engaging content: questions, insights, books you’ve read, etc. Give people a reason to visit your page, make it interesting, interactive, and a true reflection of you and your work. Then tell people about it in all the ways available to you: link to it from your website or blog; place a link in your email signature; mention it on the flap or back cover of your books; send a message with a link to all your personal Facebook friends asking them to join your book page by clicking the Like button; etc.

2) What’s the deal with the “Like” button and why is it so ubiquitous?

As you may have noticed, the “Like” button that appears at the top of a fan page, is now showing up in lots of other places: on people’s blogs, next to products on online stores, and in nooks and crannies all over the World Wide Web.

I recently had a conversation with Greg Lieber who runs business operations for GraphEffect, one of the fast growing social advertising platforms that Facebook works with closely. They develop and manage Facebook campaigns for large brands that go way beyond the spookily targeted ads you see in the right column of your Facebook page.

He helped me understand the basics of how Facebook works by explaining that its algorithm, EdgeRank, gives a value to all of the items that appear in your News Feed and that a huge component of this is the number of Likes and comments that are associated with it.

So let’s say you have a blog and you’ve installed a Facebook plug-in that places a Like button alongside each post you write. When someone clicks the Like button your post appears in that person’s Facebook News Feed and becomes visible to all of their friends, plus it includes a link back to your blog.

This allows people to discover your work and enables them to either like the post directly in the feed or to click on the post and like it directly from the post itself. As the likes increase via Facebook’s viral channels the value of the post increases in EdgeRank and makes the post more likely to appear in your friend’s News Feed. However there are other factors at play: for example, if there’s a friend or page you interact with frequently on Facebook, then this person or page’s post will likely appear towards the top of your News Feed. Another factor is timing: the older your post, the less likely it is to appear in the News Feed of your friends. Finally, the “weight” of the post’s feedback plays a role, meaning that comments on a specific post are going to have a greater impact than ‘Likes’ of that same post.

[Side note: you may have recently seen that new “Send” button on Facebook. It’s similar to the Like button, but allows you to share a link privately with a friend or Facebook group using Facebook email. Whenever someone clicks it, it does increase your total like count, but it will not show up in the newsfeed.]

3) What sort of landing page should I have?

Creating a special “landing page” that people will see when they first come to your page is an effective way to use Facebook almost as you would the home page of a website. You can convey the “voice” of your site (in words and images) and tell folks what sort of regular content you’ll be providing there. A good example of this is a company called Global Basecamps, a popular eco-tourism business. See how their landing page expresses what the business is all about, tells you a bit about what they offer (weekly travel quizzes!) and, most important, encourages you to hit the Like button. Once you’ve Liked their page you’ll start landing, in future visits, on the wall page where they post all kinds of useful, interesting, amusing, content. The more good stuff they post, the more their visitors hit the Like button. And the more they hit the Like button… well, you know about that now.

But be warned: Facebook recently changed — and made more complex — the programming language that members use to customize their pages. Today creating a landing page requires some knowledge of basic programming. Antonella’s 7 Essential Elements for an Author’s Facebook Page article has some very helpful background information and tips for how to get started (see #7), and she also includes links to third party apps that you (or your developer) can use.

4) Should I connect my Twitter feed or my website to Facebook?

Probably, but if all you feed to Twitter is your Facebook status updates you’re not making your Twitter account unique. Best of all: create unique content for each platform and give people a reason to follow you in both places.
Now that we’ve laid down the basics, look around at some author pages on Facebook and see what you like (lower case…) and admire. Some people share a lot, others very little. But it bears repeating: follow the quality over quantity rule and post your updates and links with care. Offer value to the people who come to your page, and remember that because you’ve made it public anyone can come there — it’s not just your friends and family. Think about all the many different kinds of people who might end up there — young or old, familiar with your work or not, interested in just one aspect of a subject you cover, etc. Visit your page periodically like you’re a perfect stranger, and consider how the content, style and look may strike those different audiences. Then review, update, revise. And for goodness sake, whatever you do, have fun!

Tegan Tigani, Kid’s Book Buyer: How to Successfully Publish Your Children’s Book

2013-06-13-tegan.jpg We first met Tegan Tigani a few years ago while we were on tour in Seattle. She was so excited to give us the grand tour of her kingdom: the Queen Anne Book Company kids section, where she is the book buyer. Her enthusiasm and passion for books was completely contagious, she was exactly the kind of evangelist you want selling your book. We’ve subsequently used her to edit several of our clients’ children’s books, and she is one of the most knowledgeable people we’ve met when it comes to books in general and kids books specifically. So we thought we’d pick her brain to find out some of the secrets to successfully publishing a children’s book.

THE BOOK DOCTORS: So, how did you get started in the ridiculous business of books?

TEGAN TIGANI: Serendipity!!! I’ve always loved reading, bookstores, and libraries; I volunteered and worked in my high school library back in the day. When I moved to Seattle from Rhode Island after college, I thought I was going to work in museums and education. (I studied History of Science in school.) My first day in town, the first place my then-boyfriend-now-husband took me was Queen Anne Books. As we left, new purchases in hand, I commented to him, “I’d love if I could get a little part-time job in a place like that until I find my real job.” The next day, the owners posted a sign that said “Book lover wanted.” I started working there that week. That was over 14 years ago.

TBD: Tell us what you do at Queen Anne Book Company.

TT: I am a bookseller and the Children’s Book Buyer. We all wear many hats, so I help with event coordination, website design, and all sorts of other things, but I spend most of my time recommending books, ringing up purchases, and meeting with publisher reps to decide what great new books we’ll carry in our kids’ and teen sections each season.

TBD: It’s been an incredible saga, what with the closing and re-opening at Queen Anne. What the heck happened?

TT: I wish I really knew! In April of 2012, a new owner bought Queen Anne Books, which had been beloved in the community for over 20 years. By the end of October 2012, she closed the store. After a truly sad holiday season, the community got the great news that a new owner and management team wanted to start a brand new bookstore in the location of the old Queen Anne Books, and Queen Anne Book Company was born. The new owners were able to hire four staff from Queen Anne Books, so we have some continuity even with our fresh, clean start.

TBD: What grabs you in a children’s book?

TT: In picture books, I tend to gravitate toward books that beg to be read aloud but also stand up to hours of flipping pages independently… I want something that uses clever, age-appropriate language and has illustrations that really contribute to the story. I find that good picture books are so crucial to readers’ developing comprehension; I love a book that makes the adult and child look at the picture and text again and really mull things over.
TBD: Why is there a prejudice in the picture book world against rhyming?

TT: Ha– I almost put “great rhymes” in my previous answer! So I don’t think there’s a prejudice against rhyming; I just think it’s very hard to do it right. If it’s not just right, you shouldn’t force it, so it’s better to go with prose. One of the biggest delights during my bookselling career was discovering Skippyjon Jones. I remember when that first came out, the rhymes were so good, we couldn’t stop reading it aloud to each other in the store. If you can get the rhythms of poetry to work in a kids’ book (Dr. Seuss!), it’s magical. If it’s not, even the youngest listeners will cock their heads, know something is off, and choose another book to read next time.

TBD: What mistakes do you see children’s book authors make?

TT: I have a very hard time with children’s books that are too preachy. Some kids and parents enjoy a concrete lesson, but most readers I know like to draw their own conclusions from books. I also wonder if some children’s book authors actually read their books aloud before they submitted them. Pacing and language are tremendously important in picture books, and I think reading aloud is one of the best ways to check if you’ve gotten it right.

TBD: What advice do you have for people who want to write a children’s book?

TT: Think about the audience. Before, during, and after, children’s book authors need to consider who they want to reach with their book. If they keep the audience in mind, voice, vocabulary, pacing, even subject matter will match, and the book will be more successful. My other piece of advice is to let the professional illustrators do the illustrations. I’m delighted by the layers of meaning well-done illustrations can add. The right illustrator can make a good book great.

TBD: Thanks, see you at the bookstore!

TT: Thanks, you too!

Tegan Tigani loves connecting readers and books, whether as bookseller and children’s book buyer at Queen Anne Book Company, tutor, freelance developmental editor, ghostwriter, editor of nwbooklovers.org, vice president of the Pacific Northwest Booksellers Association, Seattle Book Examiner, blogger at tsquaredblog.blogspot.com, or party guest. When she isn’t reading or talking about books, she enjoys traveling, cooking, eating, and walking (sometimes all at the same time). She lives with her husband in Seattle.

Caroline Leavitt with The Book Doctors

Caroline Leavitt On Overcoming Nasty Writing Teachers, How to Write a Bestseller and Never Giving Up

We first met Caroline Leavitt at the Miami Book Festival. If you ever have the chance to go to the Miami Book Festival, do yourself a favor and don’t pass up the opportunity. Not only is it one of the great international book festivals in the world, it’s also the kind of place you run into people like Caroline Leavitt. Not only is she an incredibly accomplished novelist, she’s also a crackerjack human being. Lots of writers tend to be shy at best — standoffish, churlish and surly at worst. Caroline is the exact opposite. She welcomes you with open arms. If you don’t believe me, just go to her Facebook page. It’s a continuous font of information, fun and love. And she’s also that rare bird who’s managed to somehow write literary novels that sell. So we decided to take a little peek into her world and see what makes Caroline Leavitt tick.

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THE BOOK DOCTORS: How did you get into the book business to begin with?

CAROLINE LEAVITT: I was an outcast in suburbia with three big strikes against me: I was the only Jewish kid in a Christian neighborhood (my mother had to march up to the school to complain about a second grade test that asked questions about Jesus), I was sickly with asthma, and I was smart (only 10 percent of my high school went on to college. The rest joined the navy or got pregnant). I learned to live in books and I discovered I could keep myself from being beaten up by making up stories! The first time I told a story in front of the 5th grade and they didn’t throw spitballs at me or threaten me, I thought, how cool is this? This is what I want to do! But of course I heard no, no, no. When I got to Brandeis, I studied with this famous writer who told me I’d never make it. He used to slam my work in class while tears streaked my face, but I refused to leave the class. The day I published my first novel, I sent it, along with a rave NYT review to the professor, saying, “Hey, you were wrong.” He wrote back and said, “Oh, I just wanted to make you angry enough to keep pushing on.” I laughed and didn’t write back. I kept writing and writing and every week, those stupid self addressed stamped envelopes would bounce back with rejections. One day they came back and I ripped them both up into pieces. I happened to look down and there was one tiny, shining word: CONGRATULATIONS. I had sold a story and that story got me an agent, which got me my first novel.

TBD: What are some of the some of things you enjoy about writing?

CL: The fact that I can live other lives. The fact that I don’t have to dress coherently to do it. The fact that it keeps me sane. I write about what haunts me and I write the books I myself am dying to read. I love it. I can’t think of anything I’d rather do.

TBD: How do you turn off the voice in your head that says you suck?

CL: What makes you think I can? I can’t turn that voice off. It is always in my head. It always goads me to get online and compare myself to other writers. It pushes me into all sorts of magic thinking like tarot card spells and prayers to the universe: please don’t let me suck. My big revelation was one day when I got the best review I ever received in my life from the Cleveland Plain Dealer — they thought I was a genius! And then five minutes later, I got the worst review I ever received from the Phil. Inquirer who loathed everything the CPD had loved. I had a moment when I realized, not everyone is going to love me. I try to tell myself to go deeper, to just write and write and write about what matters to me, to not think about readers and critics or anything but the story. And I eat a lot of chocolate.

TBD: Do you ever get writer’s block, and if so would you do about it?

CL: I never get it. I’m always working and there’s never enough time!

TBD: Do you ever make decisions in your book based on what you think is going to make the book more commercially successful?

CL: Never. Not ever. You can’t second guess what is going to be commercially successful. You have to write the book you want to write. And wait, actually. My third novel, for a publisher that went out of business, I was pushed into writing a book that was “more commercially.” It got only two reviews, both of them so terrible I could barely leave my apartment for months, and the book died soon after. After that I vowed to never ever write anything I didn’t feel.

TBD: Do you outline your stories or do you make it up as you go?

CL: I’m big on story structure. I studied with John Truby, who mapped out story by means of moral wants and needs, and that’s what I do. Hey, so does John Irving.

TBD: Do you finish the whole draft before you go back and edit, or do you edit as you go?

CL: I do both. I edit as I go, and I must do about ten thousand drafts. Well, more like 23. And I’m serious about that.

I love rewriting because that is where and how you discover the story. It’s like you have this skeleton and you get to put flesh on it and hair and clothes and really wonderful jewelry.

TBD: You have such a fun Facebook life, what is your guiding principle in social media?

CL: Being honest. You can tell when people are trying to do what they think they should do. I’m intensely curious about everyone’s lives and I want to get to know a lot of people. I also don’t hesitate to say how I feel or what’s going on. I am who I am. (Popeye 101) I spend so much time every day alone and writing, that social media is my water cooler. I crave contact.

TBD: Were you working on right now?

CL: My novel Is This Tomorrow, about a 1950s suburb, paranoia and a vanished child, is coming out in May, so I’m doing all this prepublicity type stuff, and I sold my next novel, Cruel Beautiful World (thanks to my 16-year-old for the title!), to Algonquin on the basis of a first chapter and an outline. So I’m writing that now, deeply immersed in that moment in when the ’60s turned into the ’70s and things got ugly.

TBD: Where you see the future of books going?

CL: I think it’s going to boom. People love stories. They need stories. More people are reading on ereaders. I know a few NYT bestsellers who self-published their next book to have more control. Maybe I’m stupidly optimistic but I can’t imagine a world without books.

TBD: I hate to do this to you, but you have any advice for writers?

CL: Yep. Never ever give up. Don’t listen to all the no’s but keep writing. Keep writing. My career was over, so I thought, when my ninth novel, Pictures of You, was rejected by my then publisher as not being “special enough.” I had no sales. No one knew who I was. I called all my friends in tears and one suggested her editor at Algonquin. So I wrote up a paragraph about the book and sent it to her. She liked it and a few weeks later, she bought it and all of Algonquin was doing the unthinkable–the thing that had never happened to me–treating me with respect. They took that unspecial book and turned it into a NYT bestseller and a USA Today ebook bestseller and it got on the Best Books of 2011 lists from the San Francisco Chronicle, the Providence Journal, Bookmarks Magazine and Kirkus Review. I feel like I’m the poster girl for second chances.

Caroline Leavitt is the author of many novels, several of which have been optioned for film, translated into different languages, and condensed in magazines. Her ninth novel, Pictures of You, was a New York Times bestseller, and was also on the Best Books of 2011 lists from the San Francisco Chronicle, the Providence Journal, Bookmarks Magazine and Kirkus Reviews. Her new novel, Is This Tomorrow, will be published May 2013 by Algonquin Books. Cruel Beautiful World will be published sometimes in 2015 by Algonquin. Her essays, stories, book reviews and articles have appeared in Modern Love in the New York Times, Salon, Psychology Today, the New York Times Sunday Book Review, People, Real Simple, New York Magazine, the San Francisco Chronicle, Parenting, the Chicago Tribune, Parents, Redbook, the Washington Post, the Boston Globe and numerous anthologies. She won First Prize in Redbook Magazine’s Young Writers Contest, was a 1990 New York Foundation of the Arts Award, a National Magazine Award nominee for personal essay, and is a recent first-round finalist in the Sundance Screenwriting Lab competition for her script of Is This Tomorrow. She teaches novel-writing online at both Stanford University and UCLA, as well as working with writers privately. She lives in Hoboken, New Jersey, New York City’s unofficial sixth borough, with her husband, the writer Jeff Tamarkin, and their teenage son Max.

The Book Doctors talk with Powell’s Kevin Sampsell about Publishing, Bookselling & Writing

We first met Kevin Sampsell when David did his tour for his first memoir Chicken. On his Portland stop, David was scheduled to read at Powell’s, one of the great bookstores not only in America, but in the known universe. He went to college in Portland, and started going to Powell’s when he was an undergraduate, dreaming that someday he might write a book that would live on those hallowed shelves. So it was kind of a dream come true when he saw his name on the marquee of Powell’s. Kevin was Powell’s events coordinator at the time, and he was so nice to David, made him feel right at home, gave him a great introduction, and they bonded as only two book nerds can. We found out that in fact Kevin is also a well-known writer, as well as a publisher. Since he’s worn so many books hats, we thought we would pick his brain about publishing, books, writing, and all that jazz.

THE BOOK DOCTORS: What have you learned about being a writer by working at Powell’s, quite possibly the greatest bookstore on the planet?

KEVIN SAMPSELL: One thing I discovered is that the book world is vast. It’s easy to walk around the store–even the room with literature and poetry, where I work most often–and feel overwhelmed. I sometimes wonder if what I create as a writer will leave any sort of dent. There’s really no way of knowing, so I just have to keep going. But having a couple of my books on the shelf among the million other books is something at least. It’s an honor to be in there, as an employee and as an author. It’s kind of surreal actually.

TBD: What have you learned about being a writer by watching a million writers do events at Powell’s?

KS: I’ve heard a lot of great success stories from writers–how so many of them struggled to get where they are and how persistence pays off. I learned that some writers are good at doing readings and some are not so good at it. I actually just started writing an article where I ask some of my favorite readers how they got so good. There are definitely some tricks and techniques to a good reading. Rewarding the audience that shows up to your reading is very important and you can’t be boring or ungrateful.

TBD: What have you learned about being a publisher by being a writer?

KS: I learned that you have to respect how much time and work a writer has put into their book. I always give the writer I’m publishing a good deal of control in shaping the book and figuring out how it looks, but I’ll make suggestions on how to make it stronger. It’s very important the book is theirs and comes out as good as they want it to, or better. I try to be a lot of things for the authors I work with–a careful reader, a helpful friend who also happens to be an experienced writer, a thoughtful editor, and a creative midwife.

TBD: What have you learned about being a publisher by being a bookseller?

KS: A lot of little details, like how to price a book. I’ve always tried to keep my cover prices on the low side. I’m more interested in getting people to read the books we publish and less interested in the profit margin. Also, that presentation (good cover and interior design) turns out beautiful and professional. Catchy titles can be important too.

TBD: What have you learned about being a bookseller by being a writer?

KS: Just like writers can have a lot of different styles, so can readers. It’s hard to pigeonhole book buyers.

TBD: What have you learned about being a bookseller by being a publisher?

KS: Poetry doesn’t sell. Just kidding. There is some truth to that statement, but not always and not everywhere. I think one thing I’ve learned, as dorky and obvious as this sounds: People who like cool books are usually really cool people.

TBD: What mistakes do you see writers make over and over and over?

KS: Probably the same mistakes I make as a writer–having certain crutch words and phrases, saying something I said ten pages before, going flat at times when there’s a chance for the prose to do something exciting or unpredictable. I also see a lot of writers who complain when their book doesn’t sell and the reason that happens sometimes, is they don’t know how to publicize or promote themselves. A writer is more successful when they’re involved in their literary community somehow. It’s very easy for an author’s book to fade away if they don’t get out in public and meet people.

TBD: How has the book business changed since you first started as a bookseller, a publisher and a writer?

KS: A lot has changed. I started my press in the 90s and I wasn’t even using a computer yet. I would do cut and paste layout on our first chapbooks. Even in the last five years, I feel like a lot has changed–ebooks are a much more valid format and bigger presses are taking less chances. As a bookseller, there are less real bookstores and more people buying on-line. As a writer, I think there are fewer paths to break through on a big press, but on the other hand there are more small presses doing awesome work now. Overall, artistically, I think it’s a pretty exciting time in the literary world.

TBD: Where do you see the future of books going?

KS: I have a very positive outlook on things. It’s hard to predict how actual books are going to do but I’m not freaked out about ebooks taking over. I think there are probably more active readers now because of computers and iPhones or what-have-you. One thing that is sometimes forgotten in this “future of books” discussion is that there are all these awesome presses–big and small–that are producing and designing amazing books. Everyone from Chronicle and McSweeney’s to Ugly Duckling Presse, Rose Metal, Spork, Poor Claudia, and countless other folks who make books that are like art. People who love to letterpress their own covers and use thread and needle to sew their very own books. It’s a crazy and beautiful part of the book world that a lot of people don’t really know about.

TBD: We hate to do this to you, but you have any advice for writers?

KS: Read as much as you write. Go out and meet other writers. Look for stories in everything around you–music, movies, family, strangers, your bus ride to work, and of course the streets. Also–keep moving forward, keep creating new things. Leave evidence of yourself in this world. Imagine what your legacy could be and try to create it.

Kevin Sampsell is the author of the memoir, A Common Pornography (2010 Harper Perennial), and the short story collection, Creamy Bullets (Chiasmus) and the editor of the anthology, Portland Noir (Akashic). Sampsell is the publisher of the micropress, Future Tense Books, which he started in 1990. He has worked at Powell’s Books as an events coordinator and the head of the small press section for fifteen years. His essays have appeared recently in Salon, The Faster Times, Jewcy, and The Good Men Project. His fiction has been published in McSweeney’s, Nerve, Hobart, and in several anthologies. His novel, This is Between Us, will publish with Tin House Books in November. He lives in Portland, Oregon with his wife and son.

 

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