Telling us that someone’s charming and sexy doesn’t convince me they’re charming and sexy. You have to paint vivid word pictures, just like you do for your villains.
Need examples on how to do that? Read flap copy and, particularly, the backs of paperbacks, where the whole kit and caboodle is limited to a paragraph or two, tops. You’ll see how concise those copywriters had to be, and how they managed to describe a book — and sell it — in only a few sentences. Online bookstores are great resources as well, and they have an added benefit: Because nearly every book is accompanied by flap or back cover copy, you can cut-and-paste phrases you like into a document and then use these phrases to craft your own pitch. Just be sure to study copy that represents the writing style of your book. (And don’t copy copy. There’s a word for that: plagiarism!)
Remember, once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.