David Henry Sterry

Author, book doctor, raker of muck

David Henry Sterry

Tag: pitchapoalooza

THE BOOK DOCTORS PITCHAPALOOZA GRACE KENDALL OF FARRAR STRAUSS GIROUX BROOKLYN PUBLIC LIBRARY SEPT 16th 7:30pm

THE BOOK DOCTORS PITCHAPALOOZA
GRACE KENDALL OF FARRAR STRAUSS GIROUX
BROOKLYN PUBLIC LIBRARY SEPT 16th 7:30pm

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WHAT: Pitchapalooza is American Idol for books (only kinder & gentler). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! Dozens of writers have gone from talented amateurs to professionally published authors as a result of participating in Pitchapalooza, including Genn Albin, our KC winner who got a 3-book mid-six figure deal with Farrar Straus & Giroux.

WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His first book has been translated into 10 languages and optioned by HBO, his latest book was featured on the cover of the Sunday New York Times Book Review. They’ve taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. .

HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.

PRIZE: At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.

PRICE OF ADMISSION: To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.

WHEN: September 16, 7:30pm

WHERE: Brooklyn Public Library 10 Grand Army Plaza http://www.bklynlibrary.org/locations/central
Brooklyn Book Festival http://www.brooklynbookfestival.org/BBF/Home

Washington Post: http://www.thebookdoctors.com/the-book-doctors-pitchapalooza-in-washington-post

New York Times article: http://tinyurl.com/3tkp4gl.

Pitchapalooza mini movie: http://bit.ly/vm9YSu

Pitchapalooza on NBC: http://www.thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television

Here’s what people are saying about Pitchapalooza:

“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”—Nura Maznavi and Ayesha Mattu, Pitchapalooza winners Litquke, San Francisco, Oct. 2010

Here’s what people are saying about The Essential Guide To Getting Your Book Published:

“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,

How to Be a Successful Writer: Word Bookstore Owner Give the Inside Skinny

The Book Doctors first got to be friends with Word Bookstore when we did a Pitchapalooza (think American Idol for books) at their Brooklyn store a couple of years ago. It’s such a beautiful little Brooklyn exquisitely-curated indie that fits in perfectly with its neighborhood. Exactly the kind of bookstore alleged “publishing pundits” like to scream is dying. We had a great event, packed the place, everybody was super nice & we got a typically Brooklyn crowd of writers pitching literary urban angst novel, werewolf investment banker 1%er urban fantasy novel, and lots of picture books trying to be the next “Go the Fuck to Sleep”. When we found out they opened a bookstore in Jersey City, we were delighted. Not only did it fly in the face of prevailing “wisdom” that beautiful and exquisitely-curated can’t survive, it says they can actually expand! So on May 22, we’re doing a Pitchapalooza in Jersey City, to see what Jersey’s finest writers have to pitch. And we figured we’d take the opportunity to pick the brain of owner Christine Onorati, the woman who’s single handedly proving that the death of the bookstore, to paraphrase Mark Twain, is highly exaggerated.

chris onorati word both stores

The Book Doctors: First of all, why in God’s name did you want to get into the book business?

Christine Onorati: I majored in English in college with a focus on publishing. I worked in the publishing business for many years before opening my first bookstore, a small used and new shop on Long Island. My father owned stationery stores my whole life so I always thought retail was in my blood.

TBD: And why, in this economy, when everyone is crying about the death of the bookstore, did you choose to open yet another bookstore?

CO: We’ve been luckily successful with the model we’ve followed in Brooklyn and my family in Jersey City kept saying it was the perfect location for a new store. So when the location and opportunity presented itself, I decided to move forward. I obviously don’t believe that bookstores are dying or else I wouldn’t have done it.

TBD:  Why did you want to open a bookstore in Jersey City specifically?

CO: I always thought JC had a similar vibe to Greenpoint when I moved there over 8 years ago. The feeling of community is strong and the residents seemed hungry for a store like ours. The time seemed right. And again, when the location presented itself, it seemed like the right move.

TBD:  What have you learned about bookselling in Brooklyn that you’re applying to opening your new store?

CO: Our model is basically the same. Make customers happy. Provide excellent customer service. Employ really smart, helpful booksellers. Be a place that book lovers can get together and feel comfortable and happy. Present great author events. Never judge a customer for their reading tastes.

TBD:  How do you choose which books to sell in your bookstore, and which books to feature?

CO: I do all the buying for both stores. I try to always bring in a mix of what I know our customers will like and recognize as well as some surprises that they can discover. It takes time to learn the tastes of the neighborhood but it’s a fun learning experience.

TBD:  Does it gall you when someone comes into your store and gets a lot of you or your staff’s expertise, then says they can get the book cheaper on Amazon, and goes home and orders it online?

CO: This happens very rarely in our stores, thankfully. I think most customers are a bit too savvy to act this callously. But I know it happens elsewhere. And we can’t stop it from happening online, if someone gets our newsletter and decides to order from Amazon instead. While we always focus on the positives and what we can provide as opposed to what we can’t, we’re always ready and willing to have the Amazon conversation with customers if need be. They need to know we can’t compete with Amazon’s prices and probably never will. But stores like mine are not solely about price, and I think most of our customers get that. Both stores gave us a really positive reception when we opened, and we’re still getting it in JC.

TBD:  Do you see anything commonality in successful authors?

CO: I think authors need to hustle more than ever these days. A smart social media presence can go a long way with building loyalty and keeping customers connected to their favorite authors.

TBD:  What advice do you have for booksellers?

CO: I think the days of throwing books on the shelves and hoping they sell are done. We need smart, energetic booksellers who can provide a service that people can’t get online from an algorithm. Pretension or a judgmental attitude have no place in bookselling these days, I think.

TBD: What advice you have for writers?

CO: Connect with readers. Use your publisher’s resources to your best advantage. Build your brand. Keep writing good books that people will want to read.

Christine Onorati is the owner of <a href=”http://wordbookstores.com/ bookstores ” target=”_hplink”>WORD</a> with two locations in Greenpoint, Brooklyn and Jersey City, NJ. Before opening WORD in Brooklyn in 2007, Christine ran a small new and used bookshop on Long Island after working several years behind the scenes in book publishing. The Jersey City location opened in December of 2013. Christine lives in Montclair, NJ with her husband and son and is expecting twin girls this summer.

The Book Doctors: First of all, why in God’s name did you want to get into the book business?

 

Christine Onorati: I majored in English in college with a focus on publishing. I worked in the publishing business for many years before opening my first bookstore, a small used and new shop on Long Island. My father owned stationery stores my whole life so I always thought retail was in my blood.

 

TBD: And why, in this economy, when everyone is crying about the death of the bookstore, did you choose to open yet another bookstore?

 

CO: We’ve been luckily successful with the model we’ve followed in Brooklyn and my family in Jersey City kept saying it was the perfect location for a new store. So when the location and opportunity presented itself, I decided to move forward. I obviously don’t believe that bookstores are dying or else I wouldn’t have done it.

 

TBD:  Why did you want to open a bookstore in Jersey City specifically?

 

CO: I always thought JC had a similar vibe to Greenpoint when I moved there over 8 years ago. The feeling of community is strong and the residents seemed hungry for a store like ours. The time seemed right. And again, when the location presented itself, it seemed like the right move.

 

TBD:  What have you learned about bookselling in Brooklyn that you’re applying to opening your new store?

 

CO: Our model is basically the same. Make customers happy. Provide excellent customer service. Employ really smart, helpful booksellers. Be a place that book lovers can get together and feel comfortable and happy. Present great author events. Never judge a customer for their reading tastes.

 

TBD:  How do you choose which books to sell in your bookstore, and which books to feature?

 

CO: I do all the buying for both stores. I try to always bring in a mix of what I know our customers will like and recognize as well as some surprises that they can discover. It takes time to learn the tastes of the neighborhood but it’s a fun learning experience.

 

TBD:  Does it gall you when someone comes into your store and gets a lot of you or your staff’s expertise, then says they can get the book cheaper on Amazon, and goes home and orders it online?

 

CO: This happens very rarely in our stores, thankfully. I think most customers are a bit too savvy to act this callously. But I know it happens elsewhere. And we can’t stop it from happening online, if someone gets our newsletter and decides to order from Amazon instead. While we always focus on the positives and what we can provide as opposed to what we can’t, we’re always ready and willing to have the Amazon conversation with customers if need be. They need to know we can’t compete with Amazon’s prices and probably never will. But stores like mine are not solely about price, and I think most of our customers get that. Both stores gave us a really positive reception when we opened, and we’re still getting it in JC.

 

TBD:  Do you see anything commonality in successful authors?

 

CO: I think authors need to hustle more than ever these days. A smart social media presence can go a long way with building loyalty and keeping customers connected to their favorite authors.

 

TBD:  What advice do you have for booksellers?

 

CO: I think the days of throwing books on the shelves and hoping they sell are done. We need smart, energetic booksellers who can provide a service that people can’t get online from an algorithm. Pretension or a judgmental attitude have no place in bookselling these days, I think.

 

TBD: What advice you have for writers?

 

CO: Connect with readers. Use your publisher’s resources to your best advantage. Build your brand. Keep writing good books that people will want to read.

Christine Onorati is the owner of WORD bookstores with two locations in Greenpoint, Brooklyn and Jersey City, NJ. Before opening WORD in Brooklyn in 2007, Christine ran a small new and used bookshop on Long Island after working several years behind the scenes in book publishing. The Jersey City location opened in December of 2013. Christine lives in Montclair, NJ with her husband and son and is expecting twin girls this summer.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 20 years at The Levine Greenberg Literary Agency. She is also the author of eight books and co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His books been translated into 10 languages, and he’s been featured on the front cover of the Sunday New York Times Book Review.  They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. Twitter: @thebookdoctors <

 

Pitchapalooza

The Book Doctors & Politics & Prose Pitchapalooza on Georgetown Patch

georgetown patch on pitchapalooza @ politics & prose http://georgetown.patch.com/blog_posts/country-mouse-review-of-pitchapalooza-part-1-introduction

pitchapalooza book revue

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