David Henry Sterry

Author, book doctor, raker of muck

David Henry Sterry

Tag: Jersey City

The Book Doctors Pitchapalooza @ Jersey City Word Bookstore’s

To read online click here.

photo4Last night, May 22, 6:30 p.m., Word Bookstore in Jersey City was abuzz. People quickly filled up chairs lined up in the back or stood in huddles, shooting the breeze. Taking my seat, I looked around and noticed a woman sitting in the row behind mine. In her hands she clutched The Essential Guide to Getting Your Book Published and her lips move silently—rehearsing. I say rehearsing, because she was there to pitch her novel.

In fact, most, if not all of the people attending were there to pitch their books. Last night was Pitchapalooza, an event started by David Henry Sterry and Arielle Eckstut—the authors of The Essential Guide to Getting Your Book Published—to give twenty writers, picked at random from a pool, the opportunity to pitch their book ideas. Participants get their pitch critiqued (kindly and constructively), receive a twenty minute consultation from David and Arielle themselves, and for one lucky winner, get a meeting with a publisher or agent who is appropriate for their work.

Some of you may have read my interview a few weeks back with David Henry Sterry about the publishing industry and Pitchapalooza. If you did, you know how difficult it is to navigate the publishing world and what a wonderful resource Pitchapalooza and the guide are for aspiring writers. By demystifying the publishing industry and providing valuable insider advice on how to properly market one’s idea, writers get a fairer shake at publishing.

I got to say, last night’s Pitchapalooza was super impressive and inspiring to watch. The first person to get called up was a seventeen year old. He was actually seated beside me, visibly nervous, his muscles tense, dreading what he so obviously was there to do. The kid nailed it! Did I mention that participants only get one minute to pitch? Well in one minute, this kid laid down an interesting, well-structured, and tight pitch for a Young Adult novel.

The panel, comprised of David, Arielle and Jenn—the Events Director of both Word Bookstores—were impressed, but certainly not without comment. What came up often in the critiques was the importance of addressing what the protagonist of one’s novel is like, which often gets neglected while trying to articulate the plot. It’s also very helpful to give comparable titles, basically describing your book by saying what books it’s similar to. This helps publishers get an idea of how to market your book, which is a great comfort to them.

I can’t say anyone at Pitchapalooza had a bad pitch. I expected more bumbling and awkwardness, but it appeared that everyone was pretty well prepared. Even a ten-year-old girl got up to the podium and blew everyone away with a shy, yet well thought out pitch. A ten year old! It was great being a part of that crowd, among writers who were supportive and respectful of each others’ dreams and ambitions.

In the end, the victor of Pitchapalooza was Val Emmich, a writer, musician and actor based in Jersey City. It was a well deserved victory, but Pitchapalooza did not have the feel of a competition. It was more about sharing one’s ideas with others, learning how to effectively sell a pitch and getting together as a community of writers. In end, everyone left with valuable insight and a card for a free twenty minute consultation with The Book Doctors themselves—David Henry Sterry and Arielle Eckstut.

 

PITCHAPALOOZA WORD JERSEY CITY May 22, 7PM

PITCHAPALOOZA WORD JERSEY CITY May 22, 7 PM

Read coverage of PITCHAPALOOZA WORD JERSEY CITY in The Digest Online

 anderson's pitchapalooza

WHAT:   Pitchapalooza is American Idol for books (only kinder and gentler). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute!  Many writers have gone from talented amateurs to professionally published authors as a result of participating in Pitchapalooza, including Genn Albin, our KC winner who got a 3-book mid-six figure deal with Farrar Straus & Giroux.

WHO: Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 18 years at The Levine Greenberg Literary Agency. She is also the author of seven books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 12 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.
HOW: At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.

PRIZE: At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.

PRICE OF ADMISSION: To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.

WHEN: May 22 7 PM

WHERE: Word Jersey City 123 Newark Ave, Jersey City, NJ 07302 · 201-763-6611

New York Times article: http://tinyurl.com/3tkp4gl.

Pitchapalooza on Kansas City Public Radio: http://bit.ly/eBlMUy

Pitchapalooza video trailer: bit.ly/mVj4uA
Pitchapalooza mini movie: http://tinyurl.com/3jr8zte.

Pitchapalooza on NBC: http://www.thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television

Here’s what people are saying about Pitchapaloza: 

“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”—Nura Maznavi and Ayesha Mattu, Pitchapalooza winners Litquke, San Francisco, Oct. 2010

Here’s what people are saying about The Essential Guide To Getting Your Book Published:

“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,

 

 

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