David Henry Sterry

Author, book doctor, raker of muck

David Henry Sterry

Tag: book pitch

University of New Mexico Summer Writers' Conference in Santa Fe logo overlaying skyline of Santa Fe

The University of New Mexico Summer Writers’ Conference: Counting Chickens

Last weekend, we presented at the University of New Mexico Summer Writers’ Conference in Santa Fe. We heard great pitches; we met fantastic writers. One of those writers blogged about the conference and pitching David. Thanks to R.A. Schneider and Beyond Belief for allowing us to share UNM 2016: Counting Chickens.

University of New Mexico Summer Writers' Conference in Santa Fe logo overlaying skyline of Santa Fe


It reads like a fairytale:   A man, afraid of pursuing his dreams, takes a leap of faith toward them.  He attends The University of New Mexico Summer Writers’ Conference in Santa Fe, on the wings of his wife’s benediction, “I just want you to be happy.”

The conference goes well; beyond his wildest dreams, in every aspect.  Keynote speaker Sandra Cisneros reaches into his chest and wrests convulsive tears. Workshop peers share trust and experience with genuine good will.

Reactions to his workshop writing sample place him in a state of shock:  “Real-Deal”  “Killer” “Reminds me of Bernard Cooper.”  “At its best, reminiscent of ‘Glass Castle’.” “Can you get a full draft ready for the Master Class next year?”  Surreal.

Friday night holds one last opportunity to extend the enchantment: “Pitchapalooza.”   Billed as the American Idol of the literary world, lucky writers’ (names drawn from a hat) have one minute to pitch their book idea to an expert panel. The winner receives, along with a critique of their pitch, a package of prizes including introduction to an agent; a gateway to book deals.

“Why not,” he thinks?  Then he remembers Mary.   She flies in to Albuquerque Friday at 6:45 PM, in the heart of Pitchapalooza’s time slot.

An epic dilemma.  Conflict in act two?

There has to be a way to pitch and pick her up.  Think!  Ask Mary to sit in the Albuquerque airport for three hours while he pitches?   She would not be happy.  Wasting her night would be bad enough, but there’s no guarantee his name will be drawn from the hat.  Worst and best case scenarios both fail. An airport shuttle? $145 one-way.  That’s out.  Light Rail?   Last train leaves for Santa Fe before her touch-down.  Damocles laughs.

Forced to choose priorities, the pitch must wait.  “Besides,” he tells himself, “my writing’s not that good; delusions of grandeur.” He sleeps, resigned to missing Pitchapalooza, while preserving the happiness of she who makes him happiest.

Friday. The man shuffles to the hotel breakfast bar, with its promise of self-made waffles, over-ripe fruit, and guests in Crocs, or worse — bare feet.   What kind of people come to a breakfast bar in bare feet?   He scans up from the man’s wiggling toes, past ragged shorts and sleeveless faux-frat T-shirt with a mock coat of arms: “Reed College:  “Atheism. Communism.Free Love.”  Barefootie is writing in a composition book, making a public show like all the wannabe’s; like the man himself has done.  His eyes come to rest on the face, the wild shock of gray hair.  He has to say something.

Carpe mother-fucking Diem.

“Excuse me, but Could I e-mail a pitch to you?   I can’t make it to Pitchapalooza tonight. I have to pick up my wife in Albuquerque at the same time, and marriage comes before art.”

David Sterry, co-inventor of Pitchapalooza and one half of “The Book Doctors,”image puts his pen down and looks at the man. “Wow…sometimes the universe conspires against you, eh? But sure. Here’s my card.”  The man begins to thank Sterry for the opportunity, turning to leave.

“So what’s your book about,” Sterry asks? The man stops dead, along with his heart, turning back.

“Seriously?  You’ll let me pitch you?”  He sits and pitches. It’s a flawed pitch. It’s a spiked change-up, a slider in the dirt, but he completes it in the allotted minute.

Sterry sits back, rakes his fingers through his electric mane, and exhales, eyes bugging…”Whoooo!  That’s a hell of a story!  That’s something one of the major houses would be interested in, if you can get it right.  That’s got a lot of ‘Running With Scissors’ to it.”

Always an if. A huge if. Twenty-five years of “What if?”

But this is the second time this week published memoirists have looked him in the eye and said this:  Potential for major publishing-house interest.  If.  Twice more the man tries to rise and thank the Book Doctor, attempting to minimize the breakfast imposition.

“No, wait…let me tell you how to fix the pitch.”  Sterry spends 10 minutes teaching, more than the five minutes promised at Pitchapalooza, finishing with this:  “…and when you’ve perfected the pitch, get it to me.  Memoirs are our specialty… we have a huge network of agents, and it’s in our best interests to make you as successful as we can.”

The shock has returned.   The man stands, shakes Sterry’s hand, and walks away to prepare for the last day of workshop. The magical, the enchanting  University of New Mexico Summer Writers’ Conference.  He warms to the thought of meeting his wife at the gate.

Sometimes the universe conspires with you. He is happy, and he will return. No “if.”


This post first appeared on Beyond Belief by R.A. Schneider. R.A. Schneider, author, blogger at Beyond Belief

BlogHer + The Book Doctors = Pitchapalooza Webinar

BlogHer-Book-Doctors-Pitchapalooza

Do you want to get successfully published?  Find an agent?  Attract an editor at a great independent publishing house?  Or do it yourself?  Whichever way your publishing path takes you, your pitch is in many ways the most important arrow in your quiver.  Learn how to pitch like a professional at Pitchapalooza. Like American Idol for books (only kinder and gentler), the winner receives an introduction to an agent or editor that is appropriate for his/her book. Numerous Pitchapalooza winners and participants now have book deals. Pitchapalooza is the brainchild of Arielle Eckstut and David Henry Sterry, co-founders of The Book Doctors and authors of over 25 books including The Essential Guide To Getting Your Book Published

Pitchapalooza

 

BlogHer Pitchapalooza

Now, for the first time, BlogHer is collaborating with The Book Doctors on an interactive online Pitchapalooza.  Writers will send in their pitch, 250 words maximum.  Then, on May 18, at noon (CT) The Book Doctors will randomly select 20 pitches, and read them aloud, one by one.  They will critique them, and explain what’s working, and what needs to be improved.  At the end of the webinar, a winner will be announced. Whether you get to pitch or not,  this is a highly educational (and entertaining!) experience for writers. All genres are accepted.  The Pitchapalooza is free, but in order to pitch, you must buy a copy of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… SuccessfullyJust send your pitch along with proof of purchase to david@thebookdoctors.  This also entitles the purchaser of the book–whether you are picked to pitch or not–to a free 20-minute consultation (worth $100).  The consultation will be set up after the webinar, and will take place over the phone.

Who We Are

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). Arielle Eckstut has been a literary agent for over 20 years at The Levine Greenberg Literary Rostan Literary Agency. She is also the author of nine books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, Middle Grade fiction and reference.  His first book has been translated into 10 languages and optioned by HBO, his latest book was featured on the cover of the New York Times Book Review.  They’ve taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.

JOIN OUR NEWSLETTER TO RECEIVE INFO ON PITCHAPALAOOZAS AND TIPS ON HOW TO GET PUBLISHED. 

Top 10 Tips for Making a Great Pitch (with Bonus NPR Interview)

The essential guide cover_ Your pitch is one of the most powerful and underrated arrows in your quiver as you attempt to scale the walls of Publishing Castle.  Here are just a few helpful tips.

1. A great pitch is like a poem.  Every word counts.
2. Make us fall in love with your hero.  Whether you’re writing a novel or memoir, you have to make us root for your flawed but lovable hero.
3. Make us hate your villain.  Show us someone unique and dastardly whom we can’t wait to hiss at.
4. Just because your kids love to hear your story at bedtime doesn’t mean you’re automatically qualified to get a publishing deal. So make sure not to include this information in your pitch.
5. If you have any particular expertise that relates to your novel, tell us. Establishing your credentials will help us trust you.
6. Your pitch is your audition to show us what a brilliant writer you are, it has to be the very best of your writing.
7.Don’t make your pitch a book report.  Make it sing and soar and amaze.
8. A pitch is like a movie trailer.  You start with an incredibly exciting/funny/sexy/romantic/etc. close-up with intense specificity, then you pull back to show the big picture and tell us the themes and broad strokes that build to a climax.
9. Leave us with a cliffhanger.  The ideal reaction to a pitch is, “Oh my God, what happens next?”
10. Show us what’s unique, exciting, valuable, awesome, unexpected, about your project, and why it’s comfortable, familiar and proven.

Here’s a link to interview I did about pitching for NPR.

We’re offering free 20-minute consultations (worth $100) to anyone who buys a NEW copy of The Essential Guide To Getting Your Book Published.  Just email sterryhead@gmail.com and we’ll set up your consultation.

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