David Henry Sterry

Author, book doctor, raker of muck

David Henry Sterry

Tag: Books

Lovely Review from Spun Stories by Cynthia Haggard

THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED by Arielle Eckstut & David Henry Sterry

Here is another book from my pile of how-to books on self-publishing. THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED by Arielle Eckstut and David Henry Sterry covers just about everything you need to know about the Wild West World of publishing today. Earlier this year, I reviewed Dan Poynter’s classic book about self-publishing and praised it to the skies. The only shortcoming with that book was that it focused on publishing an actual physical book. In a way, this book takes up from where Dan Poynter left off. In addition to the usual advice about how to get an agent, and how to publish a softcover book, this book also looks at e-book and social media.

The book is divided into three parts:

  1. Setting up Shop, which covers how to get an idea for your book, how to develop your author platform, how to package your book with a title and a pitch, how to get an agent, the agonies of the submission roulette and what to when (not if) you get rejected.
  2. Taking Care of Business covers selling your book, contracts, working with your publisher, and self-publishing.
  3. Getting the Word Out covers publicity and marketing, the book launch, how to keep your book sales alive and royalties.

There is no better recommendation I can give than to tell you that my softcover copy is bristling with those sticky markers, which indicates that I found plenty of nuggets inside. If you are trying to publish your book, I recommend that you read this one carefully. You might find exactly what you need inside. Five stars.

–Cynthia Haggard writes historical novels. She has two completed manuscripts that will be published in the coming year. THWARTED QUEEN is a portrait of a woman trapped by power, a marriage undone by betrayal, and a King brought down by fear.FAMILY SPLINTERS is a novel about identity, forbidden love and family secrets. (c) 2011. All rights reserved.


Source

Pitchapalooza Bookends Ridgewood NJ

Pitchapalooza Comes to Ridgewood
Book Ends, April 20, 7-9 PM

The Book Doctors, aka, Arielle Eckstut and David Henry Sterry, authors of The Essential Guide to Getting Your Book Published, will be making a house call in Ridgewood, New Jersey at Book Ends, April 20, 7 PM. They want YOU to pitch your book at their acclaimed event, Pitchapalooza, which was recently featured in The New York Times. Pitchapalooza is like American Idol for books–only without the Simon. Writers get one minute to pitch their book ideas to an all-star panel of publishing experts, including Bob Miller, Group Publisher of Workman. The winner receives an introduction to an appropriate agent or publisher for his/her book. Plus, anyone who buys a book gets a free consultation worth $100.

Arielle Eckstut has been a literary agent for 18 years. She is also the author of seven books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 12 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His last book appeared on the cover of the Sunday New York Times Book Review. Together, they’ve helped dozens and dozens of talented amateur writers become published authors. They’ve appeared everywhere from NPR’s Morning Edition to USA Today, and have taught publishing workshops everywhere from the Miami Book Fair to Stanford University. Find more at www.thebookdoctors.com.

WHAT: PITCHAPALOOZA – AMERICAN IDOL FOR BOOKS
WHERE: BOOK ENDS, RIDGEWOOD, NJ
WHEN: APRIL 20, 7 PM
WHO: THE BEST AND BRIGHTEST WRITERS IN NEW JERSEY

The Book Doctors Pitchapalooza on NBC Television!

We were lucky enough to be interviewed by a truly funny and gracious human being who works for NBC. Contradiction in terms? Apparently not. His name is Ben Aaron, and he was very very good to us.

Facebook Video

“A must-have for every aspiring writer.” – Khaled Hosseini, New York Times bestselling author of The Kite Runner

The Essential Guide to Getting Your Book Published
http://www.thebookdoctors.com/

www.davidhenrysterry.com
@sterryhead 4 twttification
http://www.facebook.com/TheBookDoctors 4 facebookization

The Essential Guide on Blog Business World with Wayne Hulbert

Untitled-2“Writers now have breathtaking new ways of connecting with and getting their work directly into the hands of readers. And they no longer have to rely on a small group of publishing experts in order to get published. Because there is no barrier to to publishing”, write publishing experts and Book Doctors, Arielle Eckstut and David Henry Sterry in their comprehensive and idea packed book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully. The authors set out a blueprint for creating an idea, developing a book on the topic, getting that book published, and delivering it to readers worldwide.

Arielle Eckstut and David Henry Sterry understand the challenges of writing a book and in getting the final manuscript published and marketed well. The authors point to the importance of passion as one of the most critical elements necessary for publishing success. Without the passion for the book’s idea, a would be author might not have the drive needed to carry the book through to completion and for the marketing effort. Along with the important aspect of being passionate about the book’s subject matter, Arielle Eckstut and David Henry Sterry share their four principles of successful publishing:

* Research
* Network
* Write
* Persevere

Arielle Eckstut and David Henry Sterry (both in photo left) recognize the dramatic and systemic changes that have altered the publishing landscape. As a result, their advice doesn’t cover just traditional book publishing. The authors also share techniques for self publishing a book, and for utilizing the alternate book formats including ebooks, audio books, and even for publishing online. Arielle Eckstut and David Henry Sterry offer step by step advice for every facet of the book publishing process, and also include the crucial but often overlooked areas of copyright, contacts, payment, and legal protection. Along with the valuable tips on taking care of business, the book also contains the always vital area of book marketing. While a book may be great, and convey the passion and knowledge of the author, without a marketing plan even the best book will fail to find an audience. Arielle Eckstut and David Henry Sterry provide marketing concepts that include both conventional and unconventional channels to promote and sell more copies of the finished product.

For me, the power of the book is how Arielle Eckstut and David Henry Sterry remove the mystery from book publishing, and present a complete handbook for achieving success as an author, from start to finish. The authors leave no stone unturned, and make it clear to the would be author that writing a bestselling book is possible, but requires much work on the part of the writer. Because of the effort involved in writing, contracting, and marketing a book, the authors emphasize that the author must be passionate about the subject or plot of the book. Anything less, and the book is likely to not do as well in any facet of the process.

Arielle Eckstut and David Henry Sterry present two very important and useful sections on the business of book publishing and on marketing the book through traditional and guerrilla methods. These two critical topics are not always included in books on publishing, making this book even more essential for the serious author. An added bonus feature provided by the authors are the many author resources in the appendix. Overall, the book is a treasure trove of information that will benefit any aspiring or experienced author.

I highly recommend the essential and very practical book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, to anyone seeking a one stop advice book for becoming a successful author. The wealth of information contained in this wonderful book makes it a must for any novice or long time author.

Read the valuable and information filled book The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully by Arielle Eckstut and David Henry Sterry, and discover the insider secrets to becoming the successful published author of your dreams. From idea to sale, this is the book to unleash the bestselling author within you

Rocking Long Island, Death at Joseph-Beth, Killing in the Big Apple, & an Ivy League Pornographer

As Thanksgiving rolls its turkey neck towards us, Christmas looms ominously around the corner, and one more year of my life expires, we’re super stoked about the next stop on the Essential Guide Rocks America tour: We’ll be rocking LI, NY, Thursday, Dec 2, 7pm. Pitchapalooza: Book Revue in Huntington Long Island, with special All-Star publishing celebrity guests James Levine of the Levine Greenberg Literary Agency, and Mauro DiPreta, Vice President of It Books, ( HarperCollins). Everyone who buys a book gets a free consultation, worth $100. http://bit.ly/dlNa6p

It’s been an insane month, an insane fall, an insane year.  We just performed in 13 cities over the course of three weeks: from the Big Apple to Tinseltown; Miami to Seattle; Portland to Pittsburgh; Denver to St. Louis to San Francisco.  We had dizzying triumphs and brutal failures.  Our book, The Essential Guide to Getting Your Book Published was officially released on November 3, and we haven’t even had time to celebrate yet.  I’ve toured by myself, with the Sex Worker Arts Show, with Arielle, and with the stars from the Chippendale’s Male Strip Show.  I’ve never toured with a three-year-old.  Especially a three-year old who is Olive.  She more fun than all of them.  We were worried about what was going to be like to shlep her around America with us, but she proved by far the most resilient and cheerful member of the team.  Here are our reports from the road, deep in the trenches of the publishing wars.

Denver Pitchapalooza on New Books West http://bit.ly/9yG2on

Big Love from the Big Read Festival in St. Louis bit.ly/akI1Xg

Movie: Great Book Pitch: Winner of St Louis Pitchapalooza, Zach Stovall pitching his book about being a fat bald white guy http://bit.ly/hV6LAU

The Essential Guide Rocks America Tour Kicks Off: http://bit.ly/dbk39k
#2: 1st Stop Washington DC: the Borders Incident: http://bit.ly/cQ11fj
#3: NPR Love in DC: http://bit.ly/9bCUcl
#4: Pat Conroy & Scarlet O’Hara On the Road to Pittsburgh: http://bit.ly/aVBAH5
#5: Death @ the Bookstore – The Murder of Joseph-Beth in Pitsburgh: http://bit.ly/dpYTnj

#6: Miss Ida, Daryl & Olive Chillin in Steel Town http://bit.ly/aLZS22

#7: The Beauty of Loganberry Books & the Universe’s Lollipop http://bit.ly/abOTPR

#8: Dawn Cracks Early in Cleveland  http://bit.ly/axLCDP

#9: An NPR Homey, Finding Happiness @ Books & Co & the Dayton Airport Blues  http://bit.ly/cwd6lo

#10: Stuck in Dayton on the Day That Would Never End http://bit.ly/cfipH1

Our awesome Editor Goddess Savanna calls it as she sees it on our Pitchapalooza Barnes & Noble, 86th St., with publishing titans Larry Kirshbaum and Bob Simon.  http://bit.ly/bcHFaZ

The Art of the Pitch and our B & N Manhattan Pitchapalooza on Publishers Perspective. http://bit.ly/bcHFaZ

#11: I Love LA! –Hollywood & the Jewish Men-Scared http://bit.ly/9Ci5dB

#12: Vromans Versus Dancing with the Stars, Riding a Donasaur, & a Minnie Mouse Who Needs $ http://bit.ly/bXYdQ8

Arielle talks about five books that will help you turn your passion into income, and dispenses wisdom from her years as a literary agent and entrepreneur on LearnVest. http://bit.ly/hGG1OW

Bradley Charbonneau of Likoma Island & the Book Doctors talk about Effective Author Websites http://bit.ly/bmW8Fj

Arielle interviews Robert Grey of Shelf Awareness on seven ways to get an independent book store to stock your book. http://bit.ly/ea3UJ2

Sex Worker Literati  – Sun Nov 28, 7pm, Bowery Poetry Club

The story of How Hos, Hookers, Call Girls & Rent Boys Ended Up in Bed with TV’s Friends Co-Creator http://bit.ly/hG8nVN

Very excited to be riding herd with Zoe Hanson over another cavalcade of Glamorous yet seedy art babes, Ivy League pornographers, filthy poets and nasty dancers from the belly of the beast.

MOLLY CRABAPPLE http://mollycrabapple.com/ – Illustrator for Marvel Comics, NY Times, Wall Street Journal, Neil Gaiman, & your neighborhood fire eater. Creator of Scarlett Takes Manhattan and The Puppet Makers, an upcoming web series for DC Comics. Creator of Dr. Sketchy’s Anti-Art School, alt.drawing salons in over 100 cities. Speaker at Museum of Modern Art, & South by Southwest. Caffeine addict.

SAM BENJAMIN http://www.ivyleaguepornographer.com/ – Brown University graduate, a former go-go dancer, and the director of over one thousand Los Angeles-based interracial gangbangs, gay and straight. His book, “Confessions of An Ivy League Pornographer,” is a memoir of a youth well spent.

PUMA PERL http://pumaperl.blogspot.com/– Puma Perl is a lower east side poet/writer/performer/producer/ex-narcotics enthusiast/recovering junkie who relives it all in her work. She is the author of Belinda and Her Friends and knuckle tattoos, and, with Big Mike, is half of DDAY Productions. She believes in the inclusion of gratuitous sex and pointless profanity in her writing and performance art..

BIG MIKE – Creator of “Big Mike’s Big Show,” author of two books, Sibling Rivalry and 81 Pounds, and was crowned Best Neptune in the Mermaid Parade, 2004.

DR. ALEX KINNEY – PhD in Pornology, Professor of Filth & Debauchery, elocutionist, professional dominator, rough trade specialist, hedonist scholar, and hung like a horse.

DAVID HENRY STERRY – Former teen manchild ho, satirist, muckraker and author of 12 books, including Hos, Hookers, Call Girls and Rent Boys, which is being made into a dance piece to take the Lincoln Center by a top Hollywood producer, as well as Chicken, which is being made into a TV show by Showtime. www.davidhenrysterry.com

ZOE HANSEN – L.Z. Hansen came to New York City in and as an is a1984 at seventeen years old from London England searching for the American Dream. She found it wearing crotchless panties and 6 inch f*ck-me pumps, running a high-end Manhattan brothel. Now she writes and performs about it. Check it out. http://lzhansen.com/

MISS MARY CYN – classically trained actor with a BFA from NYU who takes her clothes off in bars. She is the founder and co-producer of Original Cyn, the partingest show in New York, and a member of the troop Epic win, Burlesque FOR nerds, BY nerds. Find her on facebook or look her up at www.marycyn.com

http://www.bowerypoetry.com/

http://www.facebook.com/event.php?eid=158916630815835&index=1

With Thanksgiving a couple of days away, I feel very thankful.  For our amazing publisher, Workman http://www.workman.com, our Editor Goddess, Savannah, and all of our family there, from Susie Bolotin to a beloved colleague who passed away recently, the extraordinary copyeditor Lynn Strong, http://bit.ly/gVdcz.  Thankful for all the amazing panelists we had, Larry Kirschbaum of LKJ http://www.ljkliterary.com/ Bob Miller new Publisher of Workman, Martha Moody http://www.marthamoody.net/ Nancy Martin http://www.nancymartinmysteries.com/ Lee Montgomery of Tin House http://www.tinhouse.com/ Michael Schaub of bookslut http://www.bookslut.com/authors.php?author=Michael%20Schaub and Alison Hallet of the Portland Mercury http://www.portlandmercury.com/ Vince Rause, Anne Trubeck http://www.annetrubek.com/ Sharon Short, author of Death by Deep Dish Pie http://www.sharonshort.com/ Allan Fallow of AARP http://www.aarp.org/ Electroboy himself Andy Behrman http://www.electroboy.com. Betsy Lerner, author of Forest for the Trees  http://betsylerner.wordpress.com/ . Johnny Evison http://www.jonathanevison.com/ and Kurtis Lowe in Seattle. I’m thankful for the enormous kindness we received from our good friend Jessica Goldstein, who threw an amazing book party for us in Washington DC, and invited all for NPR friends.  I’m also thankful for all the incredible booksellers and lovers who gave us so much generosity and expertise.  Jim Levine of Levine Greenberg Literary Agency http://www.levinegreenberg.com/ Steven Sorrentino, Director of Author Promotions for Barnes & Noble, and Edwin Tucker, CRM of 86th St. B & N http://www.barnesandnoble.com/ Harriet Logan of the incredible Loganberry Books http://www.loganberrybooks.com/ Kevin Sampsell http://kevinsampsell.com/ of Powell’s at Barnes & Noble, Dayton NPR book guy Shaun Yu http://www.dpr.org/people/shaun-yu.htm, Sharon Kelly Roth at Books and Company http://www.booksandco.com/ Ed Nowatski of Publishers Perspective http://publishingperspectives.com/, Mitchell Kaplan of Books and Books http://www.booksandbooks.com/ and the Miami International Book Festival.  My sister Liz, Daisy White, and all the other great babysitters who help us out with Olive.  Thanks to all the great writers for all their amazing pitches.  And of course I give thanks for Olive and Arielle, my ex-agent and current wife.

Hookers, Writers & Other Strangers: Red Orbit Article on David Henry Sterry

http://www.redbankgreen.com/2010/02/in-orbit-writers-and-other-hookers/

Newbie’s Guide to Publishing, JA Konrath

Cool writer dude we interviewed for The Essential Guide to Publishing

http://jakonrath.blogspot.com/2010/05/shaken-by-ja-konrath-press-release.html

Google: Friend to the Author, or Fascist Corporate Totalitarians?

Google: Friend to the Author, or Fascist Corporate Totalitarians?

“Dude, djoo hear what Google’s doin?” Spud (not his real name) sounded all tweaky and freaked out through the phone. “No,” I said, “what’s Google doin?” “They’re stealin’ our books, dude!” Spud spat. “What are you talkin’ about?” Spud is a very good writer. But I’ve learned you have to take everything Spud says with several tablets of salt, because Spud loves his conspiracy theories, and is happiest when railing against how the Man is ripping him off. “Okay, check this out,” Spud launched. “Google, they’re downloadin’ every book ever written. EVERY BOOK EVER WRITTEN!!! That means your books, and my books, dude, they’re scannin’ em and they’re puttin’ on-line for free. FOR FREE.” “Really?” I had a small panic. That would be bad for business. Very bad. “Yeah, dude, even as we speak, in an underground lab in Mountain View, they gotta team of Umpa Lumpa’s scanning round the clock, my man,” spewed Spud, “and cuz they’re worth, like, 40 kazillion dollars man, they they think they can just like, rule the universe. It’s imperialistic totalitarian corporate fascism, bro, it’s like 1984, like Animal Farm, like Lord of the Flies, they’re like Attila the Hun of the cyber-world man, they’re rapin’ burnin’ and pilagin’ – “ “Spud, slow down, man, come back–“ “And now they’re comin’ after you and me, dude, talkin’ food off our plates, they’re violating our inalienable constitutional rights, they’re like AT&T used to be: ‘We’re Google, we don’t care, we don’t have to.’” After I talked Spud out of going to Google’s Mtn. View headquarters and blowing it to Kingdom Come, I hung up the phone, shaken. I make my living writing books. I have a Young Adult book coming out in April, and I had a vision of kids all over the world downloading my book, printing it out and reading it for free. FOR FREE. I had a vision of my first six-month sales print out: 0 copies sold. Which would mean when I go to sell my next book, that’s the advance I’d get: $0.00. And how am I gonna fight Google? I’m just one sadsack geek pecking away on my G5. They’re Google. They rule the Cyberworld, an omniscient, omnipresent omnibeast that would crush me like a crusty bug and turn me into road kill on the information super-highway. That night I had a terrible dream. A giant head, not unlike the Wizard of Oz, was hovering over me, booming: “I am GOOGLE! I will make millions off the sweat of your brow and the genius of your brain! The great and powerful Google has spoken!” I bolted awake sweating cold bullets, determined to fight this axis of evil with every fiber of my being. Over breakfast I vented about the attack of the killer mutant Google to my lovely and talented wife, Arielle Eckstut, who, thankfully, is the rational half of our partnership. She’s been a literary agent for a dozen years, sold hundreds of books to publishers large and small. I like to say she is one of America’s top literary agents, but she hates when I say that, so I won’t. She’s also the author of three books, two of them with me. To my surprise, Arielle had a very different perspective on the whole Google fiasco. “Look,” she said, “the hardest thing for the author is just getting people to notice your book, if Google can help you do that, great. Only 10% of books earn back their advance, so they go outta print. Look at Satchel Sez.” Satchel Sez is one of the books we wrote together. It’s about the Negro Leagues legend Leroy Satchel Paige. It was an American Library Association pick of the year for teens. It came out in ‘01. It’s now out of print. “We have the last ten copies of that book. Wouldn’t it be great if every time someone Googled ‘Ol Satchel they could find out about our book and read it? That’s why we wrote the thing, so people would read it.” “Yeah,” I sighed, “it’s so sad, it’s like that was our first kid and it died on its fourth birthday.” “And what about Mort Morte?” she continued. Mort Morte is a dark, twisted subversive experimental novel I’ve written that I haven’t tried to sell yet. “No one’s going to give you any money for that book. It’s too weird for mainstream publishers. Imagine if Google could help you reach 100,000 college kids who download that book, and they each told a friend, etc, etc, you could then go speak at colleges, and make money that way. You could go to Hollywood and make a very strong case that you already have a built-in, reachable audience for a movie. It would increase your stock as a writer. And what about business books or medical books? A lot of people write books because they have important information they want to spread. And once these books are out they then use them as a calling card. Like Marty.” She’s referring to Dr. Marty Rossman, a client of hers who has a medical practice in Northern California. He’s an expert on chronic pain and has written several books about it. “He could put his book on Google and get it linked to his office, and sell his DVDs, and his CDs, and his services as a lecturer.” Arielle was really hitting her stride now, like a thoroughbred coming around the turn at Churchill Downs. “And what about Seth?” She was talking about marketing guru, Seth Godin who is famous for giving away his books for free. “He thinks that ideas you give away, you put them out in the world for free, and then people come to you and pay you when they need ideas. Lots of books would be great on Google: poetry, books of essays, short stories. People who are self-publishing. Self-publishing is so huge now. It’s so hard selling a self-published book. Why wouldn’t you want your self-published books on Google, so billions of people could have access to them? Besides, people who love books really love books. They’ve been screaming about the death of books ever since the talkies. But people will always buy books.” At that point all I could do was shake my head and take a deep cleansing breath. After I gathered myself, I said: “Okay, but you wouldn’t want Google giving away PYPIP for free would you?” Putting Your Passion Into Print is the second book we wrote together. It came out in September 2005, and it is still a healthy growing baby, all vital signs very good. Arielle thought for a second. “No,” she shook her head, “ I wouldn’t.” The universe is a strange, mysterious and beautiful place. And the gods are a bunch of merry pranksters. Soon thereafter I got an email from Barbara Lane, from the the Commonwealth Club, a San Francisco institution, where the best and the brightest come to present and debate Ideas. Needless to say, I was shocked that they were contacting me. They were having a panel discussion and asked me if I would like to present the perspective of a book writer. The subject: Google’s announced plan to scan every book ever written and make them available on-line FOR FREE! Naturally, I accepted. Game on! This discussion was to be broadcast on National Public Radio. When I told Spud he almost wet himself he got so excitement, and implored me to kick some Google butt. The panel was moderated by Moira Gunn, host of Tech Nation, and consisted of: Bill Petrocelli, owner of Book Passage, a renowned independent bookstore; Brewster Kahle, Digital Librarian and Internet Archivist; Professor Pamela Samuelson, Director, Berkeley Center for Law and Technology of UC Berkeley; and Google lawyer Alexander McAlbrae. Plus me. Naturally, I Googled them all. Including myself/. That night, the Commonwealth Club was packed and buzzing. I felt slightly out of place with all these mucketymucks, but I sucked it up and put on my game face. When the light went on a hush fell over the room, and I swear I heard the Google’s lawyer sphincter snap shut, although I do have an overactive imagination. They grilled the Google lawyer to a crisp, and though he did get a little lawyery, he made it abundantly clear that Google had no intention of scanning and scamming, of uploading books they didn’t have rights to. Of course, he said, we’re going to obey all copyright laws and we’re not out to steal anything in any way shape or form. We want to make information available, while not ripping anybody off. At the end of the whole show, the Google lawyer said: “Google loves authors.” “I’m glad Google loves me,” I replied. In fact, it became clear to me that Google has no intention of making my current book available for free to anyone. However, they now have “Satchel Sez”, they’re scanning it in a basement in Mt. View, and it’s gonna be available for anyone in the world to look at. And with the 100th anniversary of Ol’ Satch’s birthday (or one of them anyway) coming up, I’m tickled pink. I’m seriously considering putting Mort Morte, my dark twisted subversive novel, up there for free too. The Commonwealth Club evening was, for me, a true eye opener. One observation: it’s amazing how when you become a billion dollar business, people start to automatically hate you. I hope one day to have this problem. So, I called Spud up the next day and after he vented at me for being a sellout lackey puppet of the paramilitary industrial state, I explained the whole thing to him. His reply: “Dude, you gotta hook me up with Google.” To listen to the broadcast, go to: http://www.commonwealthclub.org/archive/06/06-01googleprint-audio.html

Page 3 of 3

Powered by WordPress & Theme by Anders Norén