Author, book doctor, raker of muck

David Henry Sterry

Tag: the essential guide to getting your book published

Murder in Marin, Science in SF, Books In(c) Berkeley, Standing Room Only in Santa Cruz, Fun Down on the Farm

We started off our Bay Area Tour with a bang at the Mystery Writer’s Conference at Book Passage (one of our ATF bookstores). There were maniac murderers, femme fatales, and international men of mystery run amok. And that was just at the faculty dinner! As for the Mysterypalooza, the bar was raised very high—lots of writers flew in from all over the country to chase their mysterious dreams. In fact, Sheldon Siegel, the attorney turned NYT bestselling mystery author who chairs the conference, was once a student there. Elaine Petrocelli, owner of Book Passage, welcomed us with her usual grace and warmth. We also had a phenomenal panel, bestselling author Hallie Ephron was an font of wisdom about the ins and outs of the fine art of the mystery pitch. How much to reveal, how much to conceal. How to create a sense of suspense, character and place. Bridget Kinsella of Publisher’s Weekly and Shelf Awareness, as well as an author, brought her market savvy and understanding of the publishing biz to the table big-time. Everyone who pitched came away with a whole host of tools for how to improve their pitch, but perhaps more importantly, how to solve the mystery of the dastardly publishing game.

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The Book Doctors Pitchapalooza on KALW SAN Francisco Public Radio

Public radio san francisco presents pitchapalooza

http://www.thebookdoctors.com/the-book-doctors-pitchapalooza-on-kalw-san-francisco-public-radio

Genn Albin’s Story of How She Got a Six-Figure, 3-Book Deal After Winning Pitchapalooza: Part 2

Genn Albin’s Story of How She Got a Six-Figure, 3-Book Deal After Winning Pitchapalooza: Part 2
Our fabulous Kansas City Pitchapalooza winner, Genn Albin give us part 2 of 4 of her journey to a six-figure deal for a YA dystopian fantasy novel, Crewel:
http://bit.ly/qNZbkb

Pitchapalooza Winner Genn Albin Gets 6 Figure Book Deal

This is a fantastic success story. When we went to do our Pitchapalooza at Rainy Day Books in Kansas City, little did we know that our winner would end up with a three book deal with Farrar Strauss Children’s. But Genn Albin’s truly awesome pitch for her dystopian novel Crewel just blew us away. Here’s the first of three pieces she has written for us about how the whole thing came down. Thank you, Genn, you are truly an inspiration. And we’ll be watching and reading about your journey from talented amateur to (knock wood) best-selling author.

In January I decided I needed to be more involved with the Kansas City book scene, and if you want to be more involved with the Kansas City book scene, you look to Rainy Day Books. Now at the time I had a finished first draft of my novel, but my days were spent at home with two toddlers, which meant I didn’t have a lot of time or money. So when I saw the Book Doctors were scheduled to bring an event called Pitchapalooza to Kansas City on Rainy Day’s website, I took a deep breath, picked up the phone, and made a reservation for two to the event. Thankfully, the event was free, but if you bought their book, you would receive a free phone consultation, and since money was tight, this sounded like a lot of bang for my buck. I messaged my local critique partner and told her we were going.

I spent the next few weeks devouring every blog post on the Book Doctors’ website and every news article written about the event. I suppose it stems from my background in academics that I like to research. Well, maybe I don’t like it so much as I can’t escape it.

And then the unthinkable happen — a stupid ice storm. Kansas City weather is fickle at best, and I remember worrying that I would not be able to drive down in the ice. My valiant husband, and number one supporter, promised he would drive me if I was worried about the roads. In all fairness, they were bad, but I never considered that flights might be cancelled. The morning of the event, I got a phone call letting me know Pitchapalooza was being rescheduled. I was heartbroken.

I watched the Rainy Day website for the rescheduled time, crossing my fingers that it would still happen, and reserved my spot as soon as the date was made public. I spent the next month determined to get the book as close to a final draft as possible, so I could use my consult to discuss querying — a process that had me shaking in my boots. I put together several pitches and hated them all, and then the date of the event, I sat down and put together the final pitch. In the end, I wrote my pitch in an hour, but I used all the tips and tricks I’d learned over the past two months.

I waited impatiently for my critique partner to pick me up. My car was in the shop and I was hesitant to drive the family’s only car for an event downtown (in case my husband needed to escape with the kids). But then I got a message that she was running late and it would be another fifteen minutes. I called my husband, who was out with kids and said only car, to come back to the house. I knew if I didn’t leave in the next few minutes I would miss my chance to sign up to pitch. As it was, I thought it might be too late already. He came home, and I raced to the plaza library branch. I got there right as the event was starting, but with enough time to put my name in (thank god, I wasn’t pulled over). I missed all the rules, what the prize was, introductions, but I got my name in.

Then came the excruciating part. The contestants were drawn one at a time using the on-deck system. My critique partner showed up and succeeded in keeping me calm (aka listening to me nervously prattle under my breath), and then my name was called. I was elated and terrified and ready! The thing about pitching your book in front of hundreds of people is that you are taking an often isolating experience (writing a book) and proclaiming your ambitions to the world. It was no secret to family and friends I was writing a book, but ask anyone who is a writer and they’ll tell you that most people kind of give them an oh-isn’t-that-adorable nod when you talk about it. This felt real. I was standing up and sharing my story, for better or for worse, with a group of people who knew what I meant by “writing a book.”

My pitch was timed perfectly and I stumbled over the one line I knew I would screw up (why didn’t I change it?). And then it was my turn for feedback. Arielle proclaimed it was exactly one minute. David said my delivery was smooth, and I admitted I was trembling. I believe David’s exact words were “Fake it until you make it!”

And that was it, and I was disappointed. I wanted more feedback, more criticism. I wanted them to rip me to shreds. I whispered this to my critique partner when I got back to our seats and she gave me the standard cheerleading reply : “That’s because it was perfect.” I realized then that at some point, I’d cross the divide between someone writing a book and being a writer. Criticism no longer sent me running. I wanted to make my pitch and book better even if it was painful.

There were a lot of amazing pitches there that night. A few that made me stop and take notice. A few I couldn’t hear (word to the wise: don’t sit in the back!). And I was flabbergasted by the shear number of people there. People, who just like me, were spending their free time writing with the dream of publishing a book. I hear people say they want to write a book all the time, but this was a room of people who had done it. It was such an inspiring experience.

Then it was time for them to decide on a winner. David did his best to entertain the crowd and answer questions, but I know that for myself and 24 others in the audience all we could do was try to suppress the horrible, rolling nausea in our stomachs while they decided. Geoffrey came out and reminded us about what to do to get our books signed and set up our consultations, and I refrained from screaming, “Just get it over with before I puke!”

And then he said my name.

And my critique partner let out this blood-curdling scream.

And I almost died – from excitement, from embarrassment, from surprise.

I waited for the next forty-five minutes or so to talk to Arielle and David about my pitch. The whole experience was a blur of enthusiasm and well wishes. And then another amazing thing happened. A teen girl walked up with her mom to tell me how she wanted to read my book. Talk about awesome. A real life member of my target audience wanted to read my book! Turns out V is a writer herself and an avid reader. It took me about ten seconds to beg her to be a beta reader for CREWEL. She said yes, and I’m happy to report she’s the first teen to read it and all futures books!

Arielle and David were worth the wait. They asked some questions, we took some pics, and Arielle suggested I wait until I had a finished manuscript before we had our consult. I walked away with a renewed confidence. It was as though pure adrenaline had been injected into me. I was ready to get back to work. I couldn’t have imagined how much craziness and excitement lay before me. Pitchapalooza was only the beginning of a very wild ride.

http://www.thebookdoctors.com/pitchapalooza-winner-genn-albin-gets-6-figure-book-deal

The Book Doctors Present: Pitchapalooza Video Trailer!

PITCHAPALOOZA

Pitchapalooza is American Idol for books (only without Simon). Twenty writers will be selected at random to pitch their book. Each writer gets one minute—and only one minute! In the last month, three writers have gotten publishing deals as a result of participating in Pitchapalooza. Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company dedicated to helping authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 18 years at The Levine Greenberg Literary Agency. She is also the author of seven books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 12 books, on a wide variety of subject including memoir, sports, YA fiction and reference. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today.

At Pitchapalooza, judges will help you improve your pitch, not tell you how bad it is. Judges critique everything from idea to style to potential in the marketplace and much, much more. Authors come away with concrete advice as well as a greater understanding of the ins and outs of the publishing industry. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapalooza is educational and entertaining for one and all. From Miami to Portland, from LA to NYC, and many stops along the way, Pitchapaloozas have consistently drawn standing-room-only crowds, press and blog coverage, and the kind of bookstore buzz reserved for celebrity authors.At the end of Pitchapalooza, the judges will pick a winner. The winner receives an introduction to an agent or publisher appropriate for his/her book.

To sign up to pitch, you must purchase a copy of The Essential Guide To Getting Your Book Published. Anyone who buys a copy of receives a FREE 20 minute consultation, a $100 value. If you don’t want to pitch, the event is FREE.

New York Times article: http://tinyurl.com/3tkp4gl

Pitchapalooza mini movie: http://tinyurl.com/3jr8zte

Pitchapalooza on NBC: http://www.thebookdoctors.com/the-book-doctors-pitchapalooza-on-nbc-television

Here’s what people are saying about Pitchapalooza:

“We came to Pitchapalooza with an idea and six months later we got a book deal with a prominent publisher. We simply couldn’t have done this without this opportunity and without David and Arielle. We had been working on this project for several years, on our own, and struggling without any guidance. We were really discouraged by the entire process. Winning Pitchapalooza, and working with these two, really helped us focus and renew our enthusiasm in the project. And now we’re going to be published authors!”

—Nura Maznavi and Ayesha Mattu, Pitchapalooza winners Litquke, San Francisco, Oct. 2010

Here’s what people are saying about The Essential Guide To Getting Your Book Published:

“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”

—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,

Lovely Review from Spun Stories by Cynthia Haggard

THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED by Arielle Eckstut & David Henry Sterry

Here is another book from my pile of how-to books on self-publishing. THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED by Arielle Eckstut and David Henry Sterry covers just about everything you need to know about the Wild West World of publishing today. Earlier this year, I reviewed Dan Poynter’s classic book about self-publishing and praised it to the skies. The only shortcoming with that book was that it focused on publishing an actual physical book. In a way, this book takes up from where Dan Poynter left off. In addition to the usual advice about how to get an agent, and how to publish a softcover book, this book also looks at e-book and social media.

The book is divided into three parts:

  1. Setting up Shop, which covers how to get an idea for your book, how to develop your author platform, how to package your book with a title and a pitch, how to get an agent, the agonies of the submission roulette and what to when (not if) you get rejected.
  2. Taking Care of Business covers selling your book, contracts, working with your publisher, and self-publishing.
  3. Getting the Word Out covers publicity and marketing, the book launch, how to keep your book sales alive and royalties.

There is no better recommendation I can give than to tell you that my softcover copy is bristling with those sticky markers, which indicates that I found plenty of nuggets inside. If you are trying to publish your book, I recommend that you read this one carefully. You might find exactly what you need inside. Five stars.

–Cynthia Haggard writes historical novels. She has two completed manuscripts that will be published in the coming year. THWARTED QUEEN is a portrait of a woman trapped by power, a marriage undone by betrayal, and a King brought down by fear.FAMILY SPLINTERS is a novel about identity, forbidden love and family secrets. (c) 2011. All rights reserved.


Source

Pitchapalooza Rock the Bay Area

The Book Doctors, aka, Arielle Eckstut and David Henry Sterry, authors of The Essential Guide to Getting Your Book Published, will be making house calls all over the Bay Area, from Marin to Berkeley to SF to Stanford to Santa Cruz. They want YOU to pitch your book at their acclaimed event, Pitchapalooza, which was recently featured in The New York Times, and in a mini-documentary for Newsday, and on NBC. Pitchapalooza is like American Idol for books–only without the Simon. Writers get one minute to pitch their book ideas to an all-star panel of publishing experts. The winner receives an introduction to an appropriate agent or publisher for his/her book. Plus, anyone who buys a book gets a free consultation worth $100.

July 23, Mystery Writers Conference, Book Passage, Corte Madera, California
July 24, 1 PM, Green Apple Books, (Rock-It Room) San Francisco, California
July 25, 7pm, Books Inc, Berkeley, California
July 28, 7 PM, Bookshop Santa Cruz, Santa Cruz, California
July 30, 10 AM, Stanford University, Palo Alto, California (workshop)

Arielle Eckstut has been a literary agent for 18 years. She is also the author of seven books and the co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 12 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His last book appeared on the cover of the Sunday New York Times Book Review. Together, they’ve helped dozens and dozens of talented amateur writers become published authors. They’ve appeared everywhere from NPR’s Morning Edition to USA Today, and have taught publishing workshops everywhere from the Miami Book Fair to Stanford University. Find more at www.thebookdoctors.com.

Here’s what people are saying about The Essential Guide To Getting Your Book Published:

“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—New York Times best-selling author Timothy Ferris, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich,

“It is a must-have for every aspiring writer… thorough, forthright quite entertaining.”—Khaled Hosseini, New York Times bestselling author of the Kite Runner

“Before you write your own book, read this one first.”—Jonathan Karp, editor-in-chief, Simon and Schuster

Herb Schaffner Displaying His Big Brain & Sharing Some Big Love For “The Essential Guide”

Our own Herb Schaffner displaying his big brain and sharing some big love for The Essential Guide.

For Link on Herb Schaffner click here:


“A must-have for every aspiring writer.” – Khaled Hosseini, New York Times bestselling author of The Kite Runner

The Essential Guide to Getting Your Book Published
http://www.thebookdoctors.com/

www.davidhenrysterry.com
@sterryhead 4 twttification
http://www.facebook.com/TheBookDoctors 4 facebookization

The Book Doctors Pitchapalooza on NBC Television!

We were lucky enough to be interviewed by a truly funny and gracious human being who works for NBC. Contradiction in terms? Apparently not. His name is Ben Aaron, and he was very very good to us.

Facebook Video

“A must-have for every aspiring writer.” – Khaled Hosseini, New York Times bestselling author of The Kite Runner

The Essential Guide to Getting Your Book Published
http://www.thebookdoctors.com/

www.davidhenrysterry.com
@sterryhead 4 twttification
http://www.facebook.com/TheBookDoctors 4 facebookization

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