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The Book Doctors Ask Pitchapalooza Winner Paula Fertig: How Did You Get a 2-Book Deal for Your Debut Novel?

On February 24, 2015

In About Writing, Book Doctors, Interviews

The Book Doctors first met Judith Fertig when she won our Kansas City Pitchapalooza (think American Idol for Books). She was commanding without being overbearing, powerful but warm, a total pro. And her pitch was really good. When we consulted with her, one of the things we did was help her figure out what genre her book fit in. It’s rather shocking how many of our clients don’t know exactly where their book wants to sit on the bookshelf. One we helped her get that sorted out, she got a great agent, who helped her edit her book, then got her a two-book deal with Penguin. And since we’re doing an Online Pitchapalooza with National Novel Writing Month (NaNoWriMo) right now, we’d thought we’d pick her brain to see how she did it. (To read on Huffington Post click here.)

The Book Doctors: So, how did you get started in the book business?

Judith Fertig: Like most English majors, I wrote an early novel, unpublished, that remains in the proverbial desk drawer. When I was living and working in London, England, I realized that absence makes the heart grow fonder and I wanted to write a Midwestern cookbook when I got back home. It took a few years, and a couple of restaurant recipe “starter” cookbooks, but then I wrote Pure Prairie in 1995. After that, I wrote Prairie Home Cooking in 1999, which was nominated for the James Beard Award, became a bestseller, and earned me the title of “heartland cookbook icon” conferred by Saveur Magazine.

TBD: Who are some of your inspirations?

JF: I love cookbooks that tell a story. I still miss the late Laurie Colwin, a novelist who also wrote a column for the equally late Gourmet, which turned into two cookbooks, Home Cooking and More Home Cooking. I am an avid mystery reader, especially those with depth from Louise Penny and Jacqueline Winspear.

TBD: How did you come up with the idea for The Cake Therapist?

JF: I started out with Neely, a young pastry chef whose New York life is melting down like buttercream frosting on a hot day. She goes back to her Midwestern hometown and opens the bakery she’s been dreaming about. And then I had a vision of Neely opening the door of her bakery after working all day and unleashing that bakery air into the cold. In my mind, the bakery air refracted into a baker’s rainbow that only she can see and taste: pomegranate red, orange, lemon yellow, pistachio green, blueberry, indigo plum, violet blackberry, spice and vanilla.

TBD: How was it making the transition from non-fiction to a novel?

JF: Very interesting. I had to learn to write in scenes rather than in recipes with headnotes and sidebars. I had to develop an ear for believable and interesting dialogue. I had to learn how to go back and forth in time, to put the flashback chapters in chronological order rather than in theme order, which was too confusing for the reader. Non-fiction also requires more planning–you make an appointment to interview someone or buy groceries to test a recipe. With fiction, I learned it was just as important to allow for the unplanned, the plot twist that was just waiting if you gave yourself enough time to lose yourself in the writing. I was also working on a cookbook (Bake Happy, Running Press, May 2015) sort of at the same time as The Cake Therapist. So I would get an idea for a flavor pairing or wonder if strawberries with rosewater really tasted like a summer’s day, then go into the kitchen and test it out in cakes, cookies, tarts, etc.. My taste-tester friends and family were very happy there for a while.

TBD: How did you get your book deal?

JF: It all happened much faster than I thought. I won a 1-minute Pitchapalooza contest when The Book Doctors in Kansas City in spring 2012. After my winner’s conference with her, I knew my book was not a mystery as I had thought, but commercial women’s fiction. After my manuscript went through my writers group, right before Thanksgiving in 2013, I sent pitch letters (with a great cake photo) to agents who I thought might like my work. A friend had recommended I read Beatriz Williams’ One Hundred Summers because her plot goes back and forth in time like mine does. And I loved that book. Her agent liked my pitch and hooked me up with Stefanie Lieberman at Janklow & Nesbit. Stefanie sent the manuscript out to readers and I worked on the tweaks to the manuscript over the December holidays. She sent it out in early January, and we had a pre-empt offer for two books from Kate Seaver shortly afterward. The second book in the series, The Memory of Lemon, will be out in 2016.

TBD: What was it like working with your editor?

JF: Kate Seaver at Berkley (Penguin Random House) was very enthusiastic from the start. She went over and over the book, guiding me to tweak scenes, lose the prologue, amp up a character. I think writers have to be open to some change, and she was very skillful at helping me get to the heart of the main character and the story. This past November, I was able to go to New York and meet Kate, the Berkley/Penguin team, and Stefanie; I highly recommend doing that. It’s so much better to work with people when you can put a name with a face.

TBD: What do you plan to do to promote and market the book?

JF: Because I want this to become a very successful series, I’m really stepping up my efforts on the first book. Berkley/Penguin already has a strong marketing and public relations presence, but I also know that “who you know” and persistence can also make a difference. That led me to hire additional PR and marketing assistance from Tandem Literary, who will work closely with Berkley/Penguin. I’ve made, decorated, and sent boxes and boxes of “cake therapy” cupcakes to possible blurb writers as well as book reviewers at major magazines. You always learn something unexpectedly new with every book and I’ve learned how to overnight cupcakes successfully (a 6-pack clear plastic cupcake container, frozen cupcakes, and a snug box). I’ve finally gotten my web site going, www.judithfertig.com. In the past few weeks, I’ve been doing more social media, mainly Twitter and Facebook. And planning the first event at my local independent bookstore, Rainy Day Books. That’s the first stop on the author tour. I will be blogging and guest blogging. As much as possible, I will also bring little treats to events so readers can “taste” what The Cake Therapist is all about.

TBD: How did having an expertise in cake help you write your novel?

JF: I grew up in Cincinnati, a great mom-and-pop bakery town. All of our family’s special occasion cakes, fantasies of frosting, came from The Wyoming Pastry Shop. For me, cake symbolized something good happening; its elusive flavor made me want to figure out how to make it myself. I’ve spent my cookbook career starting with an idea for a main dish or a dessert and then figuring out how to get there. It was the same process for the novel–minus the mess in the kitchen!

TBD: You are working within two niches: food & woman’s fiction. What are some of the challenges and advantages to this?

JF: The Cake Therapist turned out to be women’s commercial fiction, although I thought it was going to be a mystery. That was one of the surprises along the way. But there is a mystery within the novel, like a secret filling. I started out writing cookbooks that had a storytelling quality and now I’m writing fiction that has recipe elements. The challenge for me was getting the plot going, but I went to the Iowa Summer Writers Workshop and had a basic plot by the end of the session. The advantage for me from a non-fiction background is that I think in a multi-sensory way and try to get this on the page so readers can see, hear (with sort of a playlist), touch, smell, and especially taste their way through The Cake Therapist.

TBD: What advice do you have for writers?

JF: Adjust your book as you go along. You may start writing and a new character can appear or a plot twist present itself or something equally surprising can occur when you’re into it. AND join a good writers group. Feedback is so important.

Novelist and cookbook author Judith Fertig, who was described by Saveur Magazine as a “heartland cookbook icon,” debuts a new novel, The Cake Therapist (Berkley/Penguin, 2015). Bake Happy (Running Press, 2015), a also comes out this year. Her other books include In Heartland: The Cookbook (Andrews McMeel, 2011) and Prairie Home Cooking (Harvard Common Press, 2000), which was nominated for James Beard and IACP cookbook awards. Fertig’s food and lifestyle writing has appeared in Bon Appetit, Food & Wine, Better Homes & Gardens, Saveur, Country Homes and Interiors (London), The New York Times, and The London Sunday Times. She is a member of Les Dames d’Escoffier, The Kansas City Barbeque Society, The Kansas City Novel Group, and IACP.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

My Daughter Is A Slacker & I’m Sick & Tired of It

By David Sterry

On February 21, 2015

In Comedy, Videos

My daughter is a slacker. She lays around doing nothing while I work my ass off, so she can have cable, pink Uggs & American Girl dolls. I’m sick and tired of it, so I decided to lay down the law and teach her a lesson about hard work, sweat & sacrifice. Everything that makes America great!

A Beautiful Thought on Friendship in the Digital Age

By David Sterry

On February 14, 2015

In Comedy, photos

A beautiful thought on friendship in the digital age

I ON YOUTH: YOUNG PEOPLE TALK ABOUT UGLY BABIES, BRITTANY, LINDSAY & TOM CRUISE HAVING GAY SEX

By David Sterry

On February 10, 2015

In Comedy, Videos

Being young is the coolest thing there is. First installment from show about what today’s youth is thinking about.

David Henry Sterry’s “Chicken” Hypnotic, Rollicking Story: Don’t Peek Until You’ve Got a Clear Schedule

By David Sterry

On February 2, 2015

In Chicken, Press, Reviews

“I picked up CHICKEN on a Sunday morning. The plan was to browse and come back later if it was interesting. I was still reading at lunch. I was done by dinner. Sterry’s prose has a hypnotic, jazzy spontaneity. He makes everything feel immediate, writing disturbing episodes with lots of honesty and no sentimentality. His ear for vernacular and impish sense of humor keeps the story rollicking along. Pick it up—but don’t peek until you’ve got a clear schedule.” – Writers and Books

Find Chicken at your local independent bookstore: Indiebound Amazon

“I walk all the way up Hollywood Boulevard to Grauman’s Chinese Theatre: past tourists snapping shots; wannabe starlets sparkling by in miniskirts with head shots in their hands and moondust in their eyes; rowdy cowboys drinking with drunken Indians; black businessmen bustling by briskly in crisp suits; ladies who do not lunch with nylons rolled up below the knee pushing shopping carts full of everything they own; Mustangs rubbing up against muscular Mercedes and Hell’s Angels hogs. It’s a sick twisted Wonderland, and I’m Alice.”

This is the chronicle of a young man walking the razor-sharp line between painful innocence and the allure of the abyss. David Sterry was a wide-eyed son of 1970s suburbia, but within a week of enrolling at Immaculate Heart College, he was lured into the dark underbelly of the Hollywood flesh trade. Chicken has become a coming-of-age classic, and has been translated into ten languages. This ten-year anniversary edition has shocking new material.

“Sterry writes with comic brio … [he] honed a vibrant outrageous writing style and turned out this studiously wild souvenir of a checkered past.” – Janet Maslin, The New York Times

“This is a stunning book. Sterry’s prose fizzes like a firework. Every page crackles… A very easy, exciting book to read – as laconic as Dashiell Hammett, as viscerally hallucinogenic as Hunter S Thompson. Sex, violence, drugs, love, hate, and great writing all within a single wrapper. What more could you possibly ask for? -Maurince Newman, Irish Times

“A beautiful book… a real work of literature.” – Vanessa Feltz, BBC

“Insightful and funny… captures Hollywood beautifully” – Larry Mantle, Air Talk, NPR

“Jawdropping… A carefully crafted piece of work…” -Benedicte Page, Book News, UK

“A 1-night read. Should be mandatory reading for parents and kids.” -Bert Lee, Talk of the Town

“Alternately sexy and terrifying, hysterical and weird, David Henry Sterry’s Chicken is a hot walk on the wild side of Hollywood’s fleshy underbelly. With lush prose and a flawless ear for the rhythms of the street, Sterry lays out a life lived on the edge in a coming-of-age classic that’s colorful, riveting, and strangely beautiful. David Henry Sterry is the real thing.” –Jerry Stahl, author of Permanent Midnight

“Compulsively readable, visceral, and very funny. The author, a winningly honest companion, has taken us right into his head, moment-by-moment: rarely has the mentality of sex been so scrupulously observed and reproduced on paper. Granted, he had some amazingly bizarre experiences to draw upon; but as V. S. Pritchett observed, in memoirs you get no pints for living, the art is all that counts-and David Henry Sterry clearly possesses the storyteller’s art.” – Phillip Lopate, author of Portrait of My Body – Phillip Lopate, author of Portrait of My Body

“Like an X-rated Boogie Nights narrated by a teenage Alice in Wonderland. Sterry’s anecdotes… expose Hollywood at its seamiest, a desperate city of smut and glitz. I read the book from cover to cover in one night, finally arriving at the black and white photo of the softly smiling former chicken turned memoirist.” -Places Magazine

“Snappy and acutely observational writing… It’s a book filled with wit, some moments of slapstick, and of some severe poignancy… a flair for descriptive language… The human ability to be kind ultimately reveals itself, in a book which is dark, yet always upbeat and irreverent. A really good, and enlightening, read.” – Ian Beetlestone, Leeds Guide

“Brutally illuminating and remarkably compassionate… a walk on the wild side which is alternatively exhilirating and horrifying, outrageous and tragic… Essential reading.” – Big Issue

“Visceral, frank and compulsive reading.’ –City Life, Manchester

“Sparkling prose… a triumph of the will.” -Buzz Magazine

“Pick of the Week.” -Independent

“Impossible to put down, even, no, especially when, the sky is falling…Vulnerable, tough, innocent and wise… A fast-paced jazzy writing style… a great read.” -Hallmemoirs

“Full of truth, horror, and riotous humor.” -The Latest Books

“His memoir is a super-readable roller coaster — the story of a young man who sees more of the sexual world in one year than most people ever do.” – Dr. Carol Queen, Spectator Magazine

“Terrifically readable… Sterry’s an adventurer who happens to feel and think deeply. He’s written a thoroughly absorbing story sensitively and with great compassion… A page-turner… This is a strange story told easily and well.” – Eileen Berdon, Erotica.com

“Love to see this book turned into a movie, Julianne Moore might like to play Sterry’s mum…” – by Iain Sharp The Sunday Star-Times, Auckland, New Zealand).

I Is with You: Leroy Satchel Paige Mini-Documentary

By David Sterry

On February 1, 2015

In Books, Satchel Sez, sports, Videos

My mini-documentary of my childhood hero, a great American legend who was a combination Mark Twain/Richard Prior & Michael Jordan: Leroy Satchel Paige, born July 7, 1901, then again in 1903, 1904, and finally in 1909.

When I was seven I fell under the spell of Leroy Satchel Paige. I don’t remember who he was playing for, or who he was pitching against, I only remember Satchel – ridiculously old, impossibly leanlanky, and sooooooo slooooooow as he jangles in from the bullpen with the bases loaded and two out.

As the crowd whips itself into a frothy frenzy, I’m hypnotized by this magical man, this cross between Ichabod Crane and Rip Van Winkle. Those long, loping, can’t start the game without me strides are comical, but they’re also majestic: King and Jester, Warrior and Clown, an ageless wonder of the world.

How old would you be if you didn’t know how old you were?

Well, by the time the Ol’ Satch actually reaches the mound and warms up, the whole stadium erupting all around him, the poor dumbfounded flummox of batter looks like a balloon with the air all leaked out of it.

Sure enough, Satch goes into his syncopated, whirly bird, interpretive dance, scatty jazzy be-bop of a wind-up, swinging out that long lean leg and easy as you please, his arm whipshotting a teeny tiny pea homeward, the whippersnapper batter freezes like a duck on a winter pond.

“STEEEEEE-RIKE!!!” screams the ump, as strike one caresses the paint on the outside of home plate lightly like a long lost lover.

Let the ball flow our of your hand like water.

“WAAAAAAAAHHHH!” the crowd wails.

“STEEEEEE-RIKE!!!” screams the ump as strike two strokes the inside of home.

“OHHHHHHHHHHHH!” goes the crowd.

Just take the ball and throw it, home plate don’t move.

Same wind-up, same whipshotting right arm, only this time the ball floats slow, slower, slowest, the snailiest change of pace I’ve ever seen: Uncle Tommy.

Uncle Tommy’s slow, but he gets there.

The hapless whippersnapper waves feeble before the ball even gets there, his Louisville Slugger transformed into an overcooked 33 ounce piece of linguini.

“WOO-HOOOOOO!” the crowd screams in full-throated roar, raining down thunderbolts of joy on Ol’ Satch as he saunters off with a doff of his cap.

We don’t stop playing because we get old, we get old because we stop playing.

Black and white, sons of Klansmen, and ancestors of slaves, all raised their voices as one with me, and I understood in a way I could not express at the time that Satchel had made us all color blind. And happy. From that minute on, he was my hero.

As I got older I discovered Satchel’s humor.

Age is a question of mind over matter, if you don’t mind, it don’t matter.

And his brilliance: Nolan Ryan holds the record for no-hitters with an extraordinary 7. Satch threw 55. Cy Young: 511 wins, Satchel, 1,934. Shut out the Red Sox for three innings. When he was 60. Or somewhere thereabouts. I memorized Satch’s 6 rules for staying young.

Avoid eating fried meats, they angry up the blood.

If your stomach disputes you, pacify it with cool thoughts.

Keep the juices flowing by jangling gently as you move.

Go very light on the vices such as carrying on in society, the social ramble ain’t restful.

Avoid the running at all times.

And of course, don’t look back, something might be gaining on you.

Baseball has turned me from a 2^nd class citizen into a 2^nd class immortal.

When I got to college and studied Socrates, I laughed when I read in his writing: “The wise man knows he knows nothing”, because it sounded exactly like Satch’s,

I don’t know anything.

And as I got older, I understood his humanity.

I is with you.

When I found out he was the highest paid athlete in America in 1945, I started to think about what it must have been like to be the Tiger Woods of your day, but not get to compete in any PGA events because you’re black. To have to watch from the sidelines as the best white players get riches and glory, while you’re denied your rightful place on the center stage of America. But they didn’t have Air Satchels back then. The NO COLORED ALLOWED sign was still hanging over the door.

I marvel at this man I idolized as a boy, and how he triumphed with such grace, humor, and dignity over decades of bigotry and intolerance.

Ain’t no man can avoid being born average, but there ain’t no man got to be common.

But nothing will ever match that tingly feeling of the six year-old boy moonstruck by that great artist of the diamond.

Satchel, I is with you.

David Henry Sterry Is In Best Sex Writing 2015

By David Sterry

On January 30, 2015

In Anthologies, Books, sex, Sex Writing

My story about being qa birethday present for an 82-year-old grandmother

On Amazon

Twitter: @BestSexWriters

Facebook

LOL Video: Joizy Goils in Dumb Dawtah, Dead Dawg, & No Cawfee

By David Sterry

On January 4, 2015

In Comedy, Videos

T’ree Joizy Goils tawk about how dey gotta dumb dawtah, a dead dawg, & no cawfee

How a Husband Helps a Wife

By David Sterry

On January 1, 2015

In Comedy, photos

Chicken: Self-Portait of a Young Man for Rent in Slovakia!

By David Sterry

On December 16, 2014

In Books, Chicken, International

It’s official, my memoir Chicken is in Slovakian, I’m huge in Slovakia.

Chicken: “Laconic as Dashiell Hammett, viscerally hallucinogenic as Hunter S Thompson.” – Irish Times http://ow.ly/FCQIV

Low Riders in Space: Cathy Camper on Graphic Novels, Low Riders, & Diversity

By David Sterry

On October 29, 2014

In About Writing, Book Doctors, Interviews

The Book Doctors first met Cathy Camper at a Pitchapalooza (think American Idol for Books) at one of our favorite book stores, Powell’s in Portland, Oregon. As soon as she pitched us her graphic novel, Low Riders in Outer Space”, we knew this was a great book waiting to happen. And now it has. So we thought we’d pick her brain on what it was like to go from talented amateur to professionally published author.

The Book Doctors: Did being a librarian influence your writing & your approach to publication?

Cathy Camper: In 2006, I moved to Portland, OR and was working as a youth services outreach librarian. I’d bring books to schools and I got really angry. I was seeing diverse groups of kids, but all the books were about white suburban children. As an Arab-American, I know what it’s like not to see yourself in books. Plus, so many books that feature kids of color are old, or not written for the world kids live in today, but for the past, their parents’ world. The 2050 census says one third of the U.S. will be English-Spanish speaking households – that’s our audience! I also wanted a book for boys, since boys literacy rate is dropping. And I love science, and there’s a big push to get more science in school curriculums. I aimed my book and my pitch at these big audiences, and told publishers why it they were important.

TBD: Tell us about your long & winding road to publication.

CC: First I wrote the book, from 2006 to 2009. Then I emailed Raul Gonzalez, the artist, who was working as a fine artist, and asked if he’d ever considered doing a kids’ book? He said, yes, and so I sent him the script. He wrote back, “This is the book I wanted to read as a kid, “ and within days, he was sending me sketches of the characters. It was just plain luck that we were so well matched; we have a similar sense of humor, similar sensibilities and the same work ethic. We put together a pitch. I found lists of agents who repped graphic novels online, and sent it out as cold calls. It was right as the recession was hitting, and no one wanted it. On the plus side, people loved the art and writing, so I knew that wasn’t the issue…but I’d hear things like “too marginal an audience,” or “not quite right (white enough?) for our audience.” Also I got lots of warnings that bringing in my own artist would be a problem; though it’s common in the world of comics, it’s not done in the children’s book world.

I reached the end of the list of agents, and was lying awake nights wondering what to do. Then I heard about the Book Doctors Pitchapalooza. It’s funny, but I never realized there was a prize, or maybe I thought you just won a free copy of a book or something. I entered thinking, wow, I can test how good my pitch really is, because I didn’t know the judges, the audience, no one. Ironically, the day I did my pitch, I’d just done book talks as a librarian for six classes. So I thought, why not do it for my own book? It wasn’t until the judges were actually conferring that it occurred to me I might actually win.

The Book Doctors were the ones who connected the book to Chronicle Books and to our agent Jennifer Laughran. They made it happen. I think all publishing is like this – part talent, part hard work, and part luck. All creators can control is honing the talent and doing the work. But it’s important to do, because when luck comes your way, you want to be ready.

TBD: Why did u decide to do a graphic novel?

CC: Actually the book could have been a picture book, or a floppy comic, but graphic novels felt like the best fit, so I tried that first. I love comics- how both text and pictures tell the story. Plus graphic novels are hot! When graphic novels first came out, libraries and books stores didn’t know what to do with them. But now there are so many good graphic novels for kids, and they’ve become so popular, I think they’re figuring it out. Both Raul and I love comics and the flexibility they allow – it’s like making a movie where anything can happen – on a budget of Bic pens!

TBD: What were some of the joys and challenges of blending your words with an artist’s images?

CC: When I start writing the script, I have to be very descriptive in the sense that the script is all there is for the artist, editors and art director to work with. So I work very hard to build a world, characters and pictures in their minds. When Raul draws the thumbnails, a lot of the words I’ve written (not just dialog, but description, innuendo, expressions etc.) are now part of the illustrations, and there’s no need to have them in the text. So lots of text gets cut because it’s redundant when the art is there. Raul and I were lucky that we had great freedom to riff off of each other’s ideas, like jazz musicians, and to take as many pages as we needed to make it work. On the downside, we sometimes struggled with not being able to work together in the same place, at the same time…email and different time zones create extra hurdles when you have unwieldy edits to do.

TBD: From the first we heard your title Low Rides in Outer Space we loved it. How’d you come up with it?

CC: I don’t remember the exact moment it hit me, but it was very early on. I think it was a natural extension of the concept, which was that these characters would have a lowrider that got detailed by outer space. It’s only recently that a friend pointed out the cool little twist inherent in the title, the idea of a car designed to go low – that blasts into the highest place there is – space!!

TBD: How did you come up with the idea for the book?

CC: Daydreams. I’m a prolific daydreamer, and all my books start with stories I tell myself. That’s how the story came about. I also noted as a librarian that books on lowriders were super popular, but we only had three or four of them for kids, all nonfiction. I tried to find a book like mine, but when I saw it didn’t exist I thought, well, I’ll have to try to write it myself.

TBD: There’s been a lot of talk about diversity in publishing. What’s your take on that?

CC: We need more diverse kids books, and I’m so glad there’s pressure to change things. At Multnomah County Library where I work, we recently made a booklist of good picture books for African American kids. There wasn’t one set on the West Coast – from these books you’d think African Americans only live in brownstones in Brooklyn! Way too many were dire historical stories about slavery or hard times – where are the books about kids of color building forts, playing make believe, just doing things that kids do?

We need this book primarily so kids of color see themselves in books, but also so white culture isn’t always primary. If a book is about a generic kid, why is that kid always white? It’s important that white readers see kids of color too. I sometimes joke – when a book like Diary of a Wimpy Kid is about a girl wearing hijab – you’ll know things are changing!

TBD: How did you learn to be a writer?

CC: On my Arab side, my dad and uncle were writers, and so I grew up with the idea that writing was cool, something I’d want to do. So I’ve been writing since I was a kid. I carried a notebook around, took classes, went to conferences, was involved in writing groups and recently participated in VONA/VOICES writing workshops for people of color. But it was always self-driven, I never got an MFA, in part because I think it changes a writers voice, and also because, as Junot Diaz recently pointed out, MFA programs aren’t that supportive of writers of color.

TBD: What’s your advice for writers, both as a writer & a librarian?

CC: One crucial tip I’ll pass on is that so much of the quirky DIY stuff I did for many years for free ended up being what led to this book. For example, for decades I’ve written reviews of books for School Library Journal, Kirkus and Lambda Literary. I’ve also written and published zines and supported them as a zine librarian. I didn’t see it until now, but those things not only honed my writing skills, they created two huge support networks of people who knew my work. The adventures I’ve had and the people I’ve met via DIY vs. mainstream connections are equal. Don’t underestimate the value of what you do just because it’s not mainstream.

Also, as a librarian, I’d tell writers, don’t write in a bubble. Be aware of the market your book will fall into, its audience, and the reason why people will read it. If you’re going to spend time writing a book, do research, talk to librarians and bookstore folk about what people are reading, read other books in your category so you’ll know who your competition is. Think about what would make a publisher sink time and money to back your work. Your book may fall in a large category everyone already reads or it might be the first to fulfill a long-felt need, but that should to be part of your pitch, and an intrinsic part of the book you write.

TBD: Has Robert Rodriguez called yet?

CC: Wouldn’t that be great? I hear he loves lowriders, and Raul and I are huge fans of his movies, and how he funded them in early days, from the ground up. We love that he made Spy Kids, and that he knows how important it is for kids of color to have and be in good films too. I hope he reads our comic, it’s seems like it’d be something he’d like

Cathy Camper is the creator of Bugs Before Time: Prehistoric Insects and Their Relatives. Her work has also been featured in Simple Times: Crafts for Poor People, by Amy Sedaris, as well as in Wired, Cricket, Cicada, Primavera, Women’s Review of Books, Utne Reader, and Giant Robot. She is a graduate of VONA/Voices writing workshops for people of color in Berkeley, California. She reviews graphic novels online for Lambda Literary and is a librarian for Multnomah County Library in Portland, Oregon, where she does outreach to schools and kids in grades K-12. She lives in Portland, Oregon.

Raúl the Third’s work is drawing much acclaim and was featured in four recent exhibits: The Community Arts Initiative at the Museum of Fine Arts, Boston; Carroll and Sons Art Gallery; the Fitchburg Art Museum; and his first solo museum exhibition at the Museum of Art, University of New Hampshire. He teaches classes on drawing and comics for kids at the Museum of Fine Arts, Boston; the Maud Morgan Arts community arts center in Cambridge; and Young Audiences of Massachusetts. Influenced by his youth in the border town of El Paso-Juarez, Raúl’s artwork recalls the old Mercado Cuauhtemoc and its many booths filled with old curiosities, etchings by José Guadalupe Posada, and the ballpoint pen–detailed fan art found in issues of Lowrider magazine. He lives in Boston, Massachusetts.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

I Was Paid to Have Sex with an 82 Year Old Granny

By David Sterry

On October 26, 2014

In Chicken, Mini-memoir, Non-Fiction, Videos

Beautiful funny poignant empowering story of when I was a 17 year old manchild idiot sex worker given as a birthday present to an 82 year old. From Chicken: Self-Portrait of a Young Man for Rent, my Memoir.

Lee Wilson on Memoir, Ballet, Broadway, Editors and Choreographers

By David Sterry

On October 24, 2014

In About Writing, Book Doctors, Interviews

The Book Doctors met Lee Wilson at a Pitchapalooza (think American Idol for books) at a fantastic bookstore called pages: a book store, in Manhattan Beach, California. She was so warm, funny, passionate and professional. And she had excellent posture! Turns out that was no accident. She had been a professional dancer at the highest level. She blew us away with her pitch. We helped her with her proposal, and with the help of the amazing Toni Bentley, we hooked her up with a fantastic publisher, University Press of Florida, who does the exact kind of book she was proposing. And now, the book, Rebel on Pointe: A Memoir of Ballet & Broadway is coming out. So we thought we’d pick her brain about books, publishing, writing, and dancing.

The Book Doctors: Is it harder to be a professional dancer or writer?

Lee Wilson: I made my professional debut as a classical ballet dancer when I was sixteen. At that time, and for the next ten or fifteen years, it would have been harder to be a writer. I didn’t have the life experience, the perspective, the knowledge, or the patience I have today. At sixteen, I wanted to be financially independent. I wanted to tour the world with a ballet company and work with great dancers, like Nureyev, Bruhn, and Hightower. And I did. I danced for royalty in Monte Carlo, gun-toting revolutionaries in Algeria, American aristocrats at the Metropolitan Opera, and a galaxy of stars on Broadway, and I loved every minute of it. But the highpoints of my dance career are past, so today I would find it difficult to be a professional dancer. On the other hand, as a writer, I’m just getting started. I’ve written for TV, but Rebel on Pointe is my first book. Everything about publishing is new and exciting. Every day brings a new challenge — every day a new thrill. So today, I’d rather be a writer.

TBD: What made you decide to write a memoir?
LW: People have been telling me ever since I was twenty-one that I should write my life story, but I didn’t think about it seriously until 2008 when I was finishing my degree in Performing Arts through St. Mary’s College of California. I was writing about the subculture of dance and the great dancers and choreographers of the late 20th century, and I saw how my personal story intersected with the story of women’s rights and the transformation of American dance during the 1950s and 60s, and I thought that was a very interesting story.

TBD: What were some of the difficulties and pleasures of writing about your life?

LW: The biggest difficulty was getting a balance among the stories — personal, political and dance — because they’re all intertwined: I decided to become a dancer not only because I loved to dance, but also because I wanted to live in a community where men and women were equally respected and equally paid, and in the 1950s, that rare community was dance. While I was writing the book, I wanted to make sure that even young readers would understand the culture of the 1950s when the majority of American women were housewives, and it was legal and common to deny women jobs simply because they were women. Getting the right balance of information was tricky.

The greatest pleasure of writing about my life was reliving and reassessing the highlights of my dance career and recognizing how very fortunate I was to be a professional dancer and to live in the multicultural community of dance.

TBD: How did you go about finding a publisher?

LW: The publisher found me — thanks to you! I went to Pitchapalooza at {pages} bookstore in Manhattan Beach because I knew that when you heard my quick pitch for my memoir, you could make it better. You not only improved the pitch, but after we refined my book proposal, you sent the proposal to Toni Bentley, who sent it to the University Press of Florida. Bingo! I had a publisher.

TBD: What was it like working with your editor and publisher? How did it compare to working with a director in your dance career?

LW: I loved working with both of my editors. My acquiring editor, Meredith Morris-Babb, is the Director of the University Press of Florida. She worked with me on the big picture–content and tone. She also sent the manuscript to dance historians and gave me the benefit of their comments. After that, my project editor, Nevil Parker, worked with me on the details.

The writer/editor and the dancer/director relationships are both collaborations, but the dynamics are different. As the writer of a memoir, I was telling my own story, and the editors advised me on how to tell it. As a dancer, I was working with directors to help them tell their stories or someone else’s story.

TBD: What life lessons did you learn from being a dancer?

LW:1) Hard work is essential for success. If you don’t work hard, you can’t compete.
2) Auditions are never a waste of time. The job you don’t get today might lead to a job tomorrow.
3) Find your passion. Passion will give your life meaning and direction and will lead you to a community where the passion of others will reinforce your own.

TBD: What life lessons did you learn from being a writer?

LW: 1) Writing about a subject–no matter how well you know it–gives you greater insight.
2) Make sure the big decisions are right because if they aren’t, the little ones don’t matter.
3) When you start down a road where you’ve never been, find people who know the road and let them guide you.

TBD: What advice do you have for dancers?

LW: Dance will enrich your life whether or not you have a career as a professional dancer. I’ve never met anyone who said, “I wish I’d spent less time dancing,” but I know many who say, “Dance is the joy of my life.”

TBD: What advice do you have for writers?

LW:In his iconic book Screenplay, Syd Field wrote, “The ending is the first thing you must know before you begin writing.” For me, this has been excellent advice. I know that some writers like to throw their characters into the ocean and see what happens. I don’t. When my characters hit the water, they’re swimming toward a specific point in the distance. They may take interesting detours; they may flash forward and flashback, but the end is a defined place, and my characters are moving toward that place from the moment I write “Chapter One” or “Fade In.”

Lee Wilson made her debut as a classical ballet dancer in a command performance for Prince Rainier and Princess Grace in Monte Carlo. She toured Europe with the Hommage au Marquis de Cuevas, was première danseuse of the Bordeaux Opera Ballet, and danced with the Metropolitan Opera Ballet. Her Broadway shows include Hello, Dolly!, How Now Dow Jones, You’re a Good Man, Charlie Brown, and Meet Me in St. Louis. Lee wrote and produced the award-winning TV movie, The Miracle of the Cards. Her website is leewilsonpro.com

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

Mort Morte Review: Delightfully Macabre…Great Black Humor

By David Sterry

On October 7, 2014

In Books, Mort Morte, Press, Reviews

Revenge is a dish best served cold (‘La vendetta es una minestra che se mangia fredda). This isn’t just an old mafia saying, it’s what David Henry Sterry delivers in his delightfully macabre coming of age story. Morte Morte goes kind of like this: Boy is born. Mom is needy and one of your many step dads likes to play a game called Farmer and The Bull. “He was the bull,” writes Sterry, “I was the farmer. It was the farmer’s job to milk the bull. When my life flashes before my eyes right before I die, this is one of the things that I will see. Me, the Littlest Farmer, milking the Big Bad Bull.” But, just like all great black humor, that makes light of otherwise serious subject matter, Sterry doesn’t dwell on all of the shitty, cruel things that can happen. Instead, he delights us by serving cold, hard revenge on the depraved, brutish and sadistic suitors of his needy, tea drinking, most milky of women, English mother. Morte Morte does to perverts and physically abusive step-fathers what Quintin Tarantino does to revenge fantasy feature films. If you have ever harbored a deep desire for justice and you love words, Morte Morte is for you. It is the perfect antidote for our human sense of unsatisfied reciprocity. It’s positively pulchritudinous! – Writing for Writers

To buy the book click here. To see the movie click here.

The Book Doctors Writing Tips Jackson Michael on Bart Starr, Frank Gifford, Bob Griese and the Men Who Made the NFL Great

By David Sterry

On September 19, 2014

In About Writing, Book Doctors, Interviews

I first met Jackson Michael in Austin, Texas. He pitched us a book about interviewing old-time NFL players. Men who played the game before there was money. Men who made the NFL a multibillion-dollar franchise. And then in many cases were simply tossed away, physically broken and emotionally shattered. Michael had never written a book before. He was not a football insider. He was jst a man with an incredible passion. So I helped him put his proposal tother. AIt took almost a year. Polishing, tweaking, researching. Turns out Jackson is one of the hardest working man in show business. By the time he was done with the proposal, he had talked to some of the greatest names in the history of professional football. Frank Gifford, Bob Griese, Walt Garrison, Don Maynard, and Bart Starr. Then, without an agent, he sent the book to bunch of publishers. He got three offers. He chose University of Nebraska Press. The book, The Game Before the Money: Voices of the Man Who Built the NFL, just came out, so thought I’d pick his brain about books, football and money.

David Henry Sterry: What was your biggest take-away from talking to all these great football players from the past, before the game was all about the money?

Jackson Michael: The life lessons. Most players dropped a chestnut of wisdom inside their football stories. Bart Starr not only told the backstory behind his Ice Bowl touchdown, he talked about how Vince Lombardi demanded excellence over simply being good. That makes a huge difference, and applies to anything in life — being a parent, spouse, or writer. My aim was to document football history but readers will pick up some valuable teachings along the way.

DHS: What were some of the highlights of talking to these gridiron legends?

JM: Just getting a chance to chat with these guys was the highlight beyond all highlights. Every interview was just as exciting as the last. It was like having your childhood football card collection come to life.

DHS: What were some of the most horrific things that you heard when talking to the men who built the NFL?

JM: Most of the book is positive, but early African American players dealt with the racism of those times. George Taliaferro told me that (Washington owner) George Preston Marshall shouted racial slurs at him on the field. Garland Boyette shared what he and his teammates had to do to end segregated hotel accommodations. Irv Cross spoke of hate mail and someone threatening to shoot him. Also, I had firsthand interaction with dementia. I called one player about interviewing and his wife told me he doesn’t remember playing.

DHS: What you think needs to be done to rectify the abuse and neglect of retired NFL veterans, many of whom are in such terrible physical, mental and emotional shape?

JM: The oral history gives players a chance to share their stories rather than put me in a position to suggest solutions. For example, fans learn that the pensions of men who played in the era the book covers are less than those of recent players. In fact, it was announced this week that pensions are being raised solely for players who played during the 1993-1996 seasons, leaving pioneers even further behind on the <a href=”http://espn.go.com/nfl/story/_/id/11408531/nfl-players-union-increases-pensions-1722-former-players” target=”_hplink”>pension scale</a>.

The increases older retirees have received over the years apparently haven’t matched inflation. Don Maynard told me that he collected under $450 a month before the 2011 collective bargaining agreement — for 17 years of NFL service.

Moreover, injuries can worsen over time, requiring surgery and physical therapy. For example, several players I spoke with had their knees replaced long after retirement. The NFL doesn’t pay for that, and pensions often don’t compare well with the costs of insurance premiums and copays. Conrad Dobler states that he spent more on knee surgeries than he earned over his entire 10-year NFL career.

It was clear to me that these guys aren’t sitting around feeling sorry for themselves. They are proud men, retired from a game requiring immeasurable toughness. Furthermore, many do extremely well after football, but enough struggle that real issues exist. Guys seem most concerned about ex-players in harsher situations than they experience. Some set up charities, like Mike Ditka’s Gridiron Greats and Bruce Laird’s Fourth and Goal Foundation. Even the Hall of Fame has an Enshrinees Assistance Foundation.

DHS: We surprised by the generosity of these American icons?

JM: Although I was surprised, I felt more fortunate and thankful. Nobody had any reason to speak with me other than kindness. I felt this enormous responsibility afterward to get the book published. These guys gave me their time, opened up to me. Now it was up to me to get their fantastic stories out there. Getting published was a more ardent process than I had expected.

DHS: What was the process of getting this book published like?

JM: Writing the proposal was a tremendous amount of work. Spending considerable time on a query letter only to hit “delete” built character. Additionally, I had previously only published a handful of magazine and online articles. Nobody welcomed me into their publishing house on a chariot.

DHS: What were some of the things that you did to make this book sellable, and in fact, sell it?

JM: Getting the proposal to communicate the project in terms publishers understood was crucial. At first I thought the mere fact that I collected interviews from all these fabulous players was enough. A great idea, however, only buys you thirty seconds of attention. Publishers invest thousands of dollars in each book, so you better show up with more than “I’m really creative and this is super cool.” The Book Doctors provided indispensable guidance in conveying information publishers need: possible marketing strategies, relevant demographics, how the book tied in with current news. Stuff artists despise, but you need to show commitment to the marketing end because you’re asking people to market your book. The other important thing I did was I objectively considered what publishers told me the book needed. That led to timelines and introductions before each section, and a table converting player salaries into modern-day dollars.

DHS: What were some of the pitfalls that you fell into when you tried to get this book put together, and then published?

JM: I expected the first publisher I contacted to enthusiastically offer me a contract. Instead, I was told I needed a platform. I actually had to Google the term. After learning what a platform was, I bought a book appropriately entitled Platform by Michael Hyatt, and did what I could to start building one. Another pitfall was agents. One condescendingly asked me who I thought I was because I didn’t work for Sports Illustrated. Another said oral histories weren’t interesting to readers. A third said people weren’t interested in football books. I decided to go straight to publishers, figuring it was easier to obtain one “yes” from a publisher rather than two from both an agent and a publisher. That might not work for everybody, because it did probably cost me money and it’s impossible to pitch to the Big Five without an agent. I was most concerned, however, with getting this book out while guys were still alive, and the University of Nebraska Press team has been great.

DHS: Did talking to all these former players change the way you think about the NFL? About college football? Professional sports?

JM: Most of the book is players recalling their golden moments, so it’s predominately a feel-good story. I love pro and college football as much as ever. After getting to speak with players, however, I’m more aware of the game’s human element and don’t get as upset over fumbles and interceptions. Playoff loses still bum me out, though.

DHS: As a first-time author, do you feel like you want to write more books, or never write another book as long as you live?

JM: If anything, completing this book made me crave more. Call me weird, but spending 10 hours editing or doing research is as much fun as the beach. One of life’s dirty secrets is that most artists are simply glorified workaholics. I’m currently working out an idea for a Texas music book suggested by Robert Hurst, an outstanding painter who connected me with several players in The Game before the Money. I’d also like to see my novel, Broke and Famous, get published. Then there’s that notebook full of fiction ideas, and a desire to record a Civil Rights oral history.

Jackson Michael grew up in Madison, Wisconsin. He currently lives in Austin, Texas. He is a member of the Football Writers Association of America, and the Maxwell Football Club. A true sports geek, Michael possesses a near encyclopedic knowledge of sports history. The Game Before the Money: Voices of the Men Who Built the NFL is his first book. Michael worked for several years with the Austin Daze, as the alternative newspaper’s entertainment writer and music critic. He also conducted interviews for Tape Op magazine, the most widely distributed periodical in the field of audio engineering. The Game Before the Money is his first book.

He additionally enjoys a successful music career, having released solo five albums. He has recorded with Barbara K (Timbuk 3), Kim Deschamps (Cowboy Junkies) and Gregg Rolie (Santana, Journey). Also a skilled audio engineer, Michael has recorded albums for a number of Texas music acts. Twitter: @JacksonMichael

David Henry Sterry is the author of 16 books, a performer, muckraker, educator, activist, editor and book doctor. His anthology was featured on the front cover of the Sunday New York Times Book Review. His first memoir, Chicken, was an international bestseller and has been translated into 10 languages. He co-authored The Essential Guide to Getting Your Book Published with his current wife, and co-founded The Book Doctors, who have toured the country from Cape Cod to Rural Alaska, Hollywood to Brooklyn, Wichita to Washington helping writers. He is a finalist for the Henry Miller Award. He has appeared on National Public Radio, in the London Times, Playboy, the Washington Post and the Wall St. Journal. He loves any sport with balls, and his girls. He can be found at: www.Davidhenrysterry.com

Joe Montaperto on Memoir, Self- Publishing & The Edge of Whiteness

By David Sterry

On September 3, 2014

In About Writing, Book Doctors, Interviews

One of the cool things about the Internet is that you get to meet people that you probably never would in real life. This is the case with Joe Montaperto. I don’t know where exactly we ran into each other in cyberspace, but I read some of his writing and I really liked it. Very honest, very real, and he’s writing about such powerful subject matter, at a time when the world, and America in particular, really needs to take a step forward when it comes to race relations. So I thought I’d pick his brain about his memoir, and see what he had to say about black, white, Sicilian-American, and all that jazz.

1.) Why in God’s name did you decide to write a memoir?

Well, in my particular case, I just thought – THIS is a story that needs to be told! (: I felt like I was coming from a somewhat unique perspective at a very interesting time period in our country’s history. I think there’s been quite a bit written about the 1960’s from a number of different angles, including the social/political upheaval and race relations that were prevalent in this era, but much less about the period directly following it – the early 1970’s. The 60’s didn’t end in 1969, they continued into the early-mid 70’s when the government actually implemented many of the new programs and policies being called for by society, which included racial integration of the remaining schools where it was still largely segregated.

It was a whole different world back then – much different than today – and the characters I grew up with were pretty unforgettable! (: Also, being a first/second generation Sicilian-American, but always being mistaken/passing for Puerto Rican, i was kind of able to skate on the edges of different ethnicities, cultures, and races, which allowed me a rare perspective for the time – hence the title of my book – The Edge of Whiteness.

2.) What were the worst things about writing your memoir?

I had never actually written a book before. I had been an actor, comedian, and had done a one-man show, but had no idea how to write a book, which is a whole other art form! So it took a tremendous effort, many hours, and a good deal of trial and error to finally get it done, which took about 5 years. Plus, at the time I was travelling and living alot in Ecuador and South America, and exploring the Amazon… thank God Rob Mc Caskill, my former acting coach and a writer himself, guided me through the process or inever would have completed it.

3.) What were the best things about writing your memoir?

Oh, there were many good things about it! Just to be able to write about the events in my life, and open myself up to things I thought I had long forgotten – it proved to be very cathartic and therapeutic in a lot of ways. The accomplishment to actually be able to finish a book, and have many people enjoy it and tell me how they really related to it… that was very gratifying!

4.) Did writing your memoir help you make some order of the chaos we call life?

Yeah, I’d had a very chaotic life in an equally chaotic environment, so it was great to actually be able to piece things together and fill in the blanks. There were quite a few of those AHA! moments, and I think anytime you go through such a long process as that, you come out of it enriched, with some more clarity and understanding.

5.) How did you make a narrative out of seemingly random events that happened to you?

To be honest, it was mostly just intuitive, it just kind of came to me and flowed through me, but the memories and events and people were pretty vivid, and it was mostly a matter of putting those events into some kind of order that would move the story along.

6.) How was the process of selling your memoir?

At first it was really confusing – I had NO idea of what i was doing! Then there was my own resistance and negative feelings about whether other people would really be interested in my story, and if deserved it, but once I got over that, i definitely gained some clarity and focus. At that point, it kind of took on a life of it’s own.

7.) How did you go about promoting and marketing your memoir?

Having no experience with this, I really had to do my research! At first, I had it published on Kindle through an independent company, Oak Tree Press, but I felt like i couldn’t wait forever to have it published in paperback, so I went through Createspace to self publish. Then, out of pure luck, a good friend of mine, Steven Williams, who happens to be certified webmaster, designed a great site for me, where I posted my reviews, interviews, videos, and the like. I went from there to a fan page on Facebook and pages on Authors Den, Goodreads, Bublish and Smashwords, as well as doing a number of public readings in the New York/New Jersey area.

8.) Did you have difficulty speaking in public about the intimate aspects of your memoir?

Not really. I have been onstage so many times as an actor/comedian and performing my one man show that doing readings, interviews and cable tv/radio shows was a chance for me to get back up onstage again, which I love and actually relished the chance to talk about my book and experiences!

9.) How did your family, friends and loved ones react to your memoir?

It was funny. It took a while for my family and relatives to actually read it, as I think initially they were pretty much apprehensive about the whole thing, but after that they really embraced it, I think. My friends and acquaintances seemed to really enjoy it too, and wrote many good reviews, but I think I was most suprised by how much the people I had never met before liked it… that really boosted my confidence.

10.) I hate to ask you this, but do you have any advice for people who want to write a memoir?

The main advice I would have for somebody who wants to write a memoir is – be prepared to put in alot of HOURS – it’s a pretty huge undertaking! And as with everything in the arts, it’s a process, and the process usually takes much longer that you think it will, but you also grow in alot of unexpected ways, I think. Be open, and be willing to have consistency and a committment to putting in the work!

Joe Montaperto can be found at www.joemontaperto.com His bok is also available on Amazon.com in both paperback and Kindle – amazon/the edge of whiteness/joemontaperto – also on Smashwords, Bublish, Createspace. Goodreads and Authors Den. He has many videos on Youtube and his fanpage on Facebook.

Self-Publishing Literary Fiction: the Good, the Bad & the Ugly: Cari Noga Reveals All to The Book Doctors

By David Sterry

On August 21, 2014

In About Writing, Book Doctors, Interviews

The Book Doctors met Cari Noga in 2011, when she won our National Novel Writing Month Pitchapalooza (think American Idol for books). Her pitch was spectacular, haunting and superbly crafted. Her story is about a 12-year-old boy with autism who witnesses the Miracle on the Hudson plane crash, and how he and other crash witnesses and survivors find their lives intersecting and transformed by the extraordinary event—and by each other. We worked with her on her novel Sparrow Migrations and discovered it was a richly wrought tapestry of human emotion, both beautifully plotted and a delightful read. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, and the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews. Cari herself was already a published author (Road Biking Michigan with Globe-Pequot Press in 2005). When we sent her book out to our agent and publishing contacts, we were shocked that no one snapped it up. The problem is she’s not famous. There are no zombies or werewolves in her book. No S&M involving rich people. Just a great story with great characters about a world-famous event. So Cari decided to self-publish in April, 2013. Sparrow Migrations was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. So we thought we’d pick her brain and the beauties and terrors of self-publishing literary fiction.

The Book Doctors: The general wisdom is that self-publishing literary fiction is especially difficult. Do you agree with this wisdom? If so, how have you gotten around these difficulties? If not, why not?

Cari Noga: I think publishing anything that isn’t directly aimed at a genre-specific audience is more difficult, whether you go the self-pub route or traditional. The upside is that if you do reach a literary audience, the potential is much wider. I seem to have found a niche with book clubs, starting right in my own community, and rippling outward—I just did a Skype chat with a club in Phoenix. My town has a strong sense of locavorism –people like to buy local, eat local, etc. I think that extends to reading, too. One suggestion to make locavorism work for you: Check whether your library offers book club kits – multiple copies of the same book, available for simultaneous checkout. Mine does, and when I did an appearance, I asked that they create a kit

TBD: What has been the single most difficult thing about self-publishing?

CN: Retail distribution. I was aware that I would have to offer discounts, but I did not appreciate enough the importance of offering returns. My book is available through Ingram & Baker and Taylor, but as a POD book there is no way to return it.

TBD: What has been the single best thing?

CN: Hearing from readers, especially in the book club settings. Free time is my own most prized resource, so to know that people are spending theirs reading my book is incredibly gratifying. Hearing that they like it, that the characters resonate authentically, and that they’ve learned something – whether about autism, birds, or something else – is like having my cake, icing and ice cream, too.

TBD: What marketing strategy has been most successful? What has been least successful?

CN: Most successful by a longshot: Kindle giveaways. I’ve done two (June 2013, 5,400 copies downloaded; Jan. 2014, 33,600 copies downloaded.) Paid sales increased after each and reviews soared. The January one was advertised on Bookbub, which I also recommend.

Least successful: Advertising in trade journals like PW Select. Not because the ads were bad or poorly designed, but the brick-and-mortar bookseller audience that reads them are predisposed against self-published books, especially POD like mine, due to the inability to return unsold copies and the inconvenience of dealing with an individual publisher.

Book clubs are still proving a good audience – I’m a guest at three different live discussions here in town next month and my first by Skype, with a club in Phoenix that somehow latched onto it.

TBD: How have you convinced independent bookstores to carry your book?

CN: Goes back to locavorism. I have two indie stores in my town that are both eager to work with local authors. I had a relationship with one (Horizon Books) going back to a nonfiction book (Road Biking Michigan) I published traditionally ten years ago and was fortunate to have one staff member be a beta reader. They have two other stores in northern Michigan as well. The other newer store is Brilliant Books, a cozy, customer-centric place that hosted my launch. I showed them both copies while in proof stage, asked them to carry it and offered industry standard discounts. Another store contacted me after reading local media coverage. A few other stores have been receptive to cold calls.

TBD: Would you still like to see your book published by a major publisher? If so, why?

CN: I would like to see my book in more bookstores. At the book clubs I visit, more people bring paper copies than Kindle, so I’m concluding there’s more potential for the paper copy than I’m getting in my half-dozen stores and on Amazon. However, I’d be much more cautious about the deal I’d sign than I would have two years ago. More than a publisher, right now I would like an agent who could advise me about the best moves to make not only for this book, but career-wise.

TBD: Are you working on a next book? If so, what is it about? Tentatively titled Tres Vidas, my next novel is, like Sparrow Migrations, a story about relationships. The three lives that intersect are Lucy, a suddenly-orphaned 9-year-old who must leave her NYC home to live on a northern Michigan farm with her prickly aunt Jane, and Miguel, a migrant worker who becomes a bridge between the two.

CN: How did you get 180 reviews of your book on Amazon?

TBD: Reviews spiked after the giveaways. After the initial release in April 2013, when I ran into people who told me they liked the book – in person, by email, on social media –my standard reply was to ask them to write a review on Amazon or Goodreads. A surprising number actually did, and I got up to about 20 reviews that way. That doubled after the first giveaway. After the second giveaway, timed to the fifth anniversary of the Miracle on the Hudson plane crash, which is the starting incident in the book, they just came pouring in. I’ve not solicited any reviews in months.

TBD: You enrolled in Amazon’s KDP select program. Was the exclusivity they requested worth it?

CN: Yes – see the giveaway results above. I do plan to expand to other platforms (Nook, Kobo) this year.

TBD: We can’t help but ask how you view the Amazon/Hachette tug of war since you used Amazon’s publishing program. Thoughts?

CN: I think there are far more shades of gray to the situation than have emerged in the mainstream narrative (Amazon: evil corporate behemoth; Hachette, guardians and saviors of literature.)

J.A. Konrath http://jakonrath.blogspot.com/ says that in this mad, crazy publishing world of the moment, the only two people who matter are the writer and the reader. Everyone else in a middleman who has to prove their value. Right now, Amazon is connecting those two best. They also treat authors better financially (Both my books are priced at $14.95. I get about $4 per novel sold vs. 75 cents for my Road Biking book, which was taken out of print.*) More people are reading, thanks to the Kindle, which has added another revenue stream for authors.

Meanwhile, the ranks of indie bookstores are actually growing as they embrace what they do best: curation and customer service. In my town, Brilliant Books, for example, offers free shipping. At Horizon, membership program fees drop by a dollar every year, encouraging renewals. Healthy marketplaces do generally have more players vs. fewer, so I hope Hachette and the Big Five can survive. But in terms of blame for the situation they’re in, as others have said (See exhibits A was, B and C ) I’d point to the mirror as much as Amazon.

Cari Noga self-published her debut novel, Sparrow Migrations, in April 2013. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews, and was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. A former journalist, she also traditionally published Road Biking Michigan with Globe-Pequot Press in 2005. Read her blog or sign up for her author newsletter at www.carinoga.com.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

David Henry Sterry Sums Up World Cup 2014: Flying Dutchmen, Biting Uruguayans, Disgraced Brazilians, Optimistic Americans & Triumphant Germans

By David Sterry

On July 15, 2014

In glorious world cup, Non-Fiction, Short Work

David Henry Sterry with the skinny on the Opera that was World Cup 2014, the greatest World Cup we shall ever see.

Madison Young on Beautiful Porn, Revealing All, Fearing Nothing & Daddy

By David Sterry

On July 14, 2014

In About Writing, Interviews

I first met Madison Young when we performed together on the same bill at the Center for Sex and Culture in San Francisco. I was immediately struck by the wonderful mass of contradictions. Smart but humble. Cute but fierce. Physical but articulate. Frankly, everything you’d want in a porn star. I’ve been following her career ever since. I was so happy when she took her revolutionary ideas of sexuality and began directing, creating filmed sex that’s the next step in the evolution of erotic filmmaking. She has a new memoir out called Daddy. So I thought I’d sit down and pick her brain about sex, movies, writing, and yes, Daddy.

David Henry Sterry: What made you decide to become a professional pornographer? Were you worried about how your family, and the world might judge you?

Madison Young: I first entered into the world of erotic filmmaking as a performer and model in 2002 and then started directing films in 2005. As an artist and activist, the highly political medium of documenting sexual desire on film in an authentic way that captured and portrayed the way that I experienced my own sexuality, was a huge incentive for me to explore and participate in the world of pornography.

I also needed a reliable steady income to support my life as an artist as well as supplement my non-profit arts organization, Femina Potens. Working with in erotic film allowed me the freedom to pursue my work as a performance artist, give back to the community through the curation of hundreds of queer, feminist, edgy visual and performance art events and express my sexual self in a performative and film making capacity. Simultaneously I was making a political statement and creating change with in the adult film world by focusing on the advocating of authentic expression of self with an emphasis on pleasure and connection.

It’s amazing how powerful the documentation of authentic self can be. It has the ability to create space for others to recognize unexamined parts of their own psyche, their own self, their own desire. It grants them permission to explore uncharted parts of themselves. It grants courage for others to embrace and celebrate who they are. I try to embrace those qualities through out all the work that I do.

I wasn’t especially worried about how the world or my family would judge me, but I realized there would be judgments. One of my mottos is “Reveal All Fear Nothing” I knew if my work and my life were going to be about living life out loud, in the open, and encouraging people to express and celebrate who they are – then I would need to first learn how to do that myself.

If I was going to celebrate and create space for the authentic expression of self I wasn’t going to do so behind closeted doors. I first really examined the work I was doing, why I was doing it, and the social importance of the work I was doing with in the industry. I had to gain a certain understanding of myself before I could communicate the intricacies of my complicated and frequently misrepresented and misunderstood work.

After well over a decade working with in the realm of sexuality and dozens of open conversations, my family is supportive and understanding of the work I do. They understand that I’m an artist and educator and that I work with in the realm of sexuality and pornography. They weren’t always super supportive. They had concerns around safety and I understand that. I started introducing my mother to co-workers and producers of the erotic events and sex toy shops that I was teaching at. Companies like Good Vibrations. Those visits gave my mother a better understanding of how both myself and my work were being presented and the part of the world of sexuality that I was working with in.

When my work started to gain notice with in the university and academic circuit it set my mother and father at ease. I think they thought , “If Yale supports the work that my daughter is doing and is presenting her work well it must not be that bad”.

Largely the greatest judgements I have received are from anonymous folks commenting online when I’m interviewed. These tend to be people who are largely unfamiliar with my work and have heavily judgmental opinions about sex and sex work. It’s understandable and comes with the territory.

Our society heavily shames our sexual desire and simultaneously attempts to capitalize on our sexual fears and anxieties, encouraging body negativity. My work directly works to obliterate the sexual shame that is so inherent in our society by documenting the expression of authentic sexual expression, intimacy, love of our selves and others.

DHS: What made you decide to become a professional memoirist? Were you worried about how your family, and the world might judge you?

MY: Writing was maybe one of the first places that my thoughts and feelings had a place to go and be fully authentic in their expression of self. I remember my first journal as a seven year old child. I would fill the journals up with my most intimate thoughts and feelings, feelings that I didn’t feel safe expressing anywhere else. I remember writing my first queer experiences of self down in my journal. Writing and creation of art and performance have always been a safe container for the exploration, processing, challenging and discovery of self, for me.

I had been working on different variations of “Daddy” for a few years. In the summer of 2012, I met with my publisher Tyson Cornell at Rare Bird. I had handed him the memoir I had been working on and then we had this really great conversation about the book. Through that conversation I discovered the much more challenging and compelling story that needed to be told — a story of a girl finding a place of belonging, needing to believe in something outside of herself, and then watching as everything she thought she knew and that she thought she believed in started to crumble before her eyes. That is when we discover our real strength, our power, our courage, our inner hero, our inner “Daddy.”

Of course that was the most difficult story to tell. The imperfect story. The story that was still very tender and raw and difficult to express. I was most definitely worried that the world would judge me. It was a very vulnerable work. Parts of my life that I hadn’t really discussed publicly before. Parts of my life that weren’t accompanied by well articulated sound bites. And at the same time, I knew that was where the real art existed, where the compelling story was. It’s terrifying to embrace your humanness. But at the same time liberating. I keep going back to my own words of “Reveal all Fear Nothing”.

DHS: You are also an activist, how does that play into your role as an artist?

MY: I feel like they are essentially the same – artist and activist. All artists are essentially activists. We catalyst societal and personal change through the creation of visual and performative work. Art pushes and inspires. Art changes ourselves and the world. It creates space to question everything that we think we know.

DHS: How did you learn to be a filmmaker? How did you learn to be a writer?

MY: I learned how to write by writing and how to make films by picking up a camera and making films. I haven’t been formally trained in any of the arts that I practice. I studied theater at performing art school and then went on to college as a theater major. I think my experience in theater has helped me to be a better filmmaker and writer.

One of the most significant lessons that I remember learning in theater class was when I asked the teacher, “How do you act?” and my teacher said “You just do it. You just are. You allow yourself to be”

I think that knowledge has given me courage to tackle any medium that has drawn me in as an artist. I articulate and dream and visualize the manifesting of my film or a chapter in my book and I try not to let my cerebral bits get in the way.

If I have a film narrative that has been calling to me I lie down and close my eyes and focus in on the character in my visualization. I allow my character to move and dance and fuck and evolve. I follow them on their adventure, learn who they are and try to retain a mindfulness of the cinematic shots in which I’m viewing the actions as they are appearing in my mind.

I do the same with my writing. For the memoir- I would envision the scene in which I would be writing about. I’d view it like a film and listen but this time I allow a voice over narration in my head to slip in and tell the story.

As a kid I spent a lot of time in my head slipping away into those stories. It was a way that I escaped dealing with bullies and being social with my classmates who all seemed to despise me for being different. Overall escaping into the worlds in my head allowed me a great power to visualize and manifest the worlds that I was dreaming up. It prepared me for being an artist.

DHS: I found when I was in the sex business that the lines tended to blur sometimes in a way that was not entirely comfortable. Does having sex professionally affect how you have sex personally?

MY: I don’t think that it does. It’s sometimes easier having sex professionally as there is this specific negotiated container for sex and passion and sexual exploration and to exist in. There is a charge and energy on set that is supportive of you exploring your edges.

In my personal life there are greater negotiations of space for sexual expression, sometimes our sex is closer, smaller, more intimate – largely because of energy levels of working all day and parenting all day and attempting to not wake up our sleeping toddler.

I prefer larger energy exchanges (although intimacy can be nice). We do get out of the house and create space for some of our larger than life kinky and sexual fantasies to fly high though. Mostly that happens at dungeon spaces or hotels or rental cars. I really want to try out the San Francisco Hook Up Truck. I’m hoping to try that this weekend with Daddy for his birthday.

DHS: Do people make assumptions about you because you make movies that have explicit sex in them?

MY: I’m sure they do but I don’t usually get to hear what those assumptions are. I’m very open with the people I meet about my work. I’m very grateful to live in the bay area where I feel there is greater acceptance of sex work than in many areas of the country. I feel like I’m also very accessible. When folks have questions or want to talk about the politics and inner workings of pornography and it’s social and culture impact/significance – I’m nearly always open and available to delve into that conversation. Those conversations to debunk negative and harmful stereo-types that are propagated through the media.

DHS: What kind of pornography turns you on? What kind of pornography turns you off?

MY: I love beautiful porn. Erotic films that capture the beauty of the body, the beauty of sexual desire. The erotic films and porn I enjoy often have an artistic edge to them. I love a lot of the old Vivid Alt films by Eon McKai, Dana Dearmond and Kimberly Kane. I tend to like films with heavy kink elements to them, queer sex, connected, hot sweaty, expressions of lust and desire.

Its a huge turn off if I’m watching a porn and I feel like the performers are not actually having an incredible time or are absent or disconnected – that’s just a huge turn off.

The porn that I shoot and direct is a big turn on for me. It’s like looking through a photo album of pleasure induced moments with on and off screen partners. All these years I’ve been documenting my own sexual evolution, and that really turns me on.

DHS: The word feminist has become so loaded in our culture? How do you define it in your life and in your work?

MY: Feminism with in the context of my life focuses on empowerment and choice. Choice of gender expression, choice to love, choice to express and articulate my sexual desires. Feminism informs my submission, my politics, my work, my writing, my film making, the way I make art, the way I parent. It involves a degree of consciousness of the intersections of systematic oppression, how to operate with in or outside of those systems, self awareness of how our individual actions contribute to larger existing power struggles.

Feminism with in my parenting looks like empowering my child with knowledge of self – asking my child what their preferred gender expression or preferred name is rather than assuming roles based on the sex they were assigned at birth. I empower my child with knowledge about their body – names for their body parts: vulva, anus, uterus. My child knows how to negotiate space for themselves, how to ask for consent to hug or kiss another person and knows that others must ask for their consent to gift affection toward them. Teaching agency over one’s body is a key factor in how feminism plays into my parenting.

I also emphasize through a mantra with my toddler ” Be gentle to yourself, Be gentle to others, Be Gentle to the world around you.” Very simple yet very radical.

Many of these same simple feminist concepts I carry with me into my own work. Both expressing consent and agency over my own body and facilitating space for others to communicate the type of affection they wish to exchange with one another, facilitating that negotiation and then documenting it. Facilitating space and celebration of gender expression. Advocating for my own self care on set, advocating for other’s self care. Being gentle with myself, with others and with the world around me.

We don’t talk about things in our house using words like good and bad. I’m trying to do away with this binary way of thinking. Life is much more complex than that. We talk about how anyone is capable of being gentle or not gentle. A police officer might have a job of being gentle but I’ve seen some cops being down right not gentle at protests for nothing more than occupying space in this world. The radical gentle. Radical love. Love. Loving gentle actions. So simple yet so radical.

DHS: Was it difficult taking the seemingly random events of life and crafting a random out of them into a book? Was it difficult revealing yourself on the page?

MY: Yes it was definitely a challenge. I had to simultaneously create enough space from my life to view myself as a character in a narrative and craft a very specific story from very specific scenes in my life while delving into really personal emotionally intimate and challenging moments. It was a challenge and I’m so happy that I had such a great team at Rare Bird that I was working with to really focus the story. There are so many very significant people and elements of my life that just didn’t make it into the book because it wasn’t absolutely essential in the telling of this story. I try to frame the story by letting the reader know they are only reading one slice of my life. This memoir could have been told a dozen different ways. Maybe some of those stories will come to fruition in future books. It was really hard editing and approving edits for the memoir though. Seeing people or parts of your life not make it to the final cut, that was hard. There’s just such an emotional investment there. But then I’d take a step back from it and see the art that we were sculpting, the essential elements of the story, carving out everything that isn’t that story. Regarding revealing myself, some chapters were definitely more difficult than others. I wanted to just revel in the chapters that were filled with love and lust. The chapters dealing with topics like sobriety, depression and infidelity – those were difficult chapters. But it felt really healthy and cathartic making my way through the tough stuff.

DHS: What advice do you have for beginning writers? Beginning adult filmmakers?

MY: For beginning adult filmmakers I’m facilitating the first ever 3 day- 30 hour Erotic Film School(www.EroticFilmSchool.com) in which students will have the opportunity to create a film in a collaborative, hands on experience working with industry professionals as we tackle everything from pre production: shot lists and model negotiations to post production: editing and submitting films for erotic film festivals. For anyone interested in erotic film making I highly recommend applying at www.EroticFilmSchool.com . Also I’m currently working on my next book, the DIY Porn Handbook:Documenting Our Own Sexual Revolution.

For film makers and writers I encourage really developing a practice. Don’t wait for some magical time or degree to pick up a pen or a camera. Borrow a camera, shoot on your iPhone, start viewing the world through a lens and see what you see. What do you gravitate toward? Where do you find beauty? Get to know yourself as an artist through your practice. Volunteer or intern for a working artist, filmmaker or writer. Study them and the way that they work. I’m always staffing volunteers and interns to assist me with my projects at http://IAmTeamMadison.wordpress.com . Be fearless in your pursuit of your passion, your truth.

Madison Young is a sex positive Tasmanian devil. This sexpert grew up in the suburban landscape of Southern Ohio before moving to San Francisco, California in 2000. Since then this mid-western gal has dedicated her days to facilitating safe space to dialogue on the topic of fringe identities and cultures as well as documenting healthy expression of sexuality. Young’s breadth of work in the realm of sexuality spans from documenting our sexual culture in her feminist erotic films to serving as the Artistic Director of the forward thinking non-profit arts organization, Femina Potens Art Gallery. She can be found on Twitter @madisonyoung.

David Henry Sterry is the author of 16 books, including Johns, Marks, Tricks and Chicken Hawks: Professionals and Clients Writing about Each Other and Hos, Hookers, Call Girls and Rent Boys: Professionals Writing on Life, Love, Money and Sex, which was featured on the cover of the New York Times Book Review. His new book is Chicken: Self-Portrait of a Young Man for Rent (10-Year Anniversary Edition). He can be found on Twitter @sterryhead.

The Book Doctors: How to Get Successfully Published TODAY: Big 5, Indy, or Self-Publish?

By David Sterry

On July 8, 2014

In About Writing, Book Doctors, Non-Fiction, Short Work

It’s the greatest time in history to be a writer. There are more ways to get published than ever before. While it’s great to have so many options, it’s also confusing. But when you break these many different ways down, they sort themselves out into just three primary paths: 1) The Big 5: HarperCollins, Penguin Random House, Simon & Schuster, Hachette and Macmillan, 2) Independent presses that ranges in size from the hefty W.W. Norton to the many university presses to the numerous one-person shops. 3) Self-publishing. In our over 35 years experience in the publishing business as agents, writers and book doctors, we have walked down all three paths–and we have the corns, calluses and blisters to prove it. To help you avoid such injuries, we have mapped out the pluses and minuses of these three paths in order to help you get successfully published in today’s crazy Wild West world of books.

1) The Big Five: Since publishing has gone from being a gentleman’s business to being owned, run and operated by corporations, you have a much better chance of getting your book published if you are Snooki from Jersey Shore hawking your new diet manifesto than if you’re an unknown (or even established but not famous) writer who’s written a brilliant work of literary fiction. And since the corporatized publishing world continues to shrink at an alarming rate, there are fewer and fewer slots available, even though the competition is every bit as fierce for those ever-dwindling spots. Add to this the fact that, unless you are related to and/or sleeping with Mister Harper or Mister Collins, you will need to find an agent. Most of the best agents only take on new clients who are at the very top of the cream of the crop. Even new agents who are trying to establish themselves only take on a very small percentage of what they are pitched.

Writers who haven’t been published by The Big 5 assume that once they get a deal with one of these big fish, they’ll be able to sit in their living rooms and wait for their publishers to set up their interviews with Ellen and Colbert. They assume they’ll have a multiple city tour set up for them where thousands of adoring readers will buy their books, ask for their autographs, and shower them with the love and adoration they so richly deserve. We can tell them from hard-won experience that this is absolutely, positively, 100% not the case. Our first book together was with one of the Big 5. We won’t mention their name, and when we’re done with the story you will see why. When we went into our meeting with our publicity team, we were full of grand and fantastic ideas about how to promote and market our book, and were wildly enthusiastic about having a giant corporation that specializes in successfully publishing books behind us. Turns out our “marketing team” consisted of one guy who looked like he was 15 years old, and had 10 books coming out that week, and 10 books coming out the next week, and 10 books coming out the week after that. When we told him our grand and fabulous ideas he said in a cracking voice, “Well, good luck with that.” He did what he does with every book that comes out of this giant publishing corporation (unless of course your name is Stephen King, Bill Clinton or Snooki from Jersey Shore). He sent out a bunch of press releases along with a few copies of our book to all the usual suspects. Our book died on the line.

2) Independent Publishers. These publishers almost always specialize in a certain kind of book. They usually appeal to a niche audience. As opposed to the Big 5, who are generalists, and in theory at least, publish books for everyone. Again, these independent publishers are not owned by big celebrity-obsessed bottom line-driven corporations. That’s not to say they can’t be big companies. Workman, who published our book The Essential Guide to Getting Your Book Published, is one of the most successful publishers in the world. They’ve published everything from What to Expect When You’re Expecting to Bad Cats to the awesome Sandra Boynton oeuvre. But many independent publishers tend to be small, and run and/or driven by individuals who are passionate about the subject which they are publishing. A good number of these publishers are very well respected, and their books can be reviewed in the largest and most prestigious publications in the world. There are many stories of small publishers having gigantic successes. Health Communications, Inc., which published Chicken Soup for the Soul. Naval Institute Press, which published Tom Clancy’s first novel. Bellevue Literary Press, a publisher affiliated with New York University’s school of medicine, which published Tinkers, the Pulitzer Prize winning novel. Greywolf, Tin House, and McSweeney’s are all small independent publishers who regularly produce beautiful high-end fiction that wins awards and garners great press.

Chances are, you’re going to be the big spring book from your independent publisher. We speak from experience that it is so much better to be the big spring book from a well-respected independent publisher than it is to be book number 2,478 from Penguin Random. Because they’ve got Stephen King, Bill Clinton and Snooki from Jersey Shore to promote.

And the great news is, you don’t have to have an agent when querying most independent publishers. Almost all indies expect writers to submit directly to them. If you go onto their websites, they almost always give you very explicit instructions on how to submit. Do yourself a favor, give it to them exactly how they want it. Even better, try to research the editor at the press who would be best for your book and send your query directly to him/her.

Yes, there are limitations to many independent presses. Most independent publishers have limited resources. Most of them won’t send you on a tour because they don’t have the money, so you will be called upon to do your own book tour and events. That being said, our publisher Workman, sent us on a 25 city tour, which they paid for in its entirety–hotels, airfare, escorts (don’t get the wrong idea, these are book escorts, not industrial pleasure technician escorts). But there’s a good chance you’ll get to work with at least a decent and maybe even a great editor, who will help you shape your book. They will proofread your book. They will copyedit your book. They will design and execute a cover for you. And often times they’re much more flexible about author input than the Big 5.

The other issue with fewer resources is that if, for some reason, you should happen to catch literary lightning in a bottle and your book blows up, an independent press may not be able to capitalize on your book’s success. They may not have the bookers for Ellen and Colbert on their speed-dial. And often they have to do very small print runs, so there’s a good chance your book will sell out of its printing very quickly and there will be no books available. Whereas if you’re with one of the Big 5, and your book blows up, they’ll do a giant print run, and they’ll be making calls to all the big guns.

3) Self-publishing. William Blake. James Joyce. Virginia Woolf. Rudyard Kipling. Edgar Allan Poe. Ezra Pound. Mark Twain. Gertrude Stein. Walt Whitman. Carl Sandburg. Beatrix Potter. What do these authors have in common? All self-published. What a cool group to belong to. The fact is, self-publishing can be a ball. It can launch you into superstardom and turn you into a millionaire (okay, rarely, but just ask EL James, author of the fastest selling book in the history of the universe, Fifty Shades of Grey).

Self-publishing has recently been dubbed independent publishing, not to be confused with independent presses. This is in part because self-publishing has for decades been the ugly duckling/redheaded stepchild of the book business. Janis Jaquith, an NPR commentator and self-published author of <a href=”http://www.amazon.com/Birdseed-Cookies-A-Fractured-Memoir/dp/0738849111″ target=”_hplink”>Birdseed Cookies: A Fractured Memoir</a>, says, “When I announced to my writer friends that I was planning to self-publish, you’d have thought I’d just announced that I had syphilis or something. Such shame! Such scandal! I’m glad I didn’t listen to the naysayers, because I’ve had a ball.” The bottom line? This is not your daddy’s self-publishing. The onus of the ugly duckling redheaded stepchild is gone.

“Nowadays, because there is no barrier to publishing, we’re seeing people give up faster on the traditional route. These are people who are writing good books and turning to self-publishing. This means the quality of self-published books has gone up,” says Arsen Kashkashian, head buyer at Boulder Books. More writers are, indeed, seizing on the new technologies and low costs of publishing on their own because try as they may, they cannot break through the gate of the castle that holds agents, editors and publishers.

More than ever, we are talking to writers who are not even going after agents or publishers, because they don’t want to spend years being rejected. People are publishing books on their own because they choose to–because they see opportunities in the market and want a bigger share of the pie than publishers offer; because they want full control of their book; for some, because they just want a relic of their work to share with friends and family. And many writers choose self-publishing because they don’t want to have to wait for the sloooooow publishing machine. If you start looking for an agent or publisher right now, it can take years to find one. Maybe you’ll never find one. Then after you get a book deal, it’s typically going to take between 18 months and two years for your book to come out.

Here are some good reasons to self publish:
1)   You have direct access to your audience
2)   You want a bigger chunk of the retail dollar of your book
3)   You have a time-sensitive book and want to publish fast
4)   You want full control of your book inside and out, from your hands to your readers’
5)   No matter how much you rewrite and how hard you market yourself, you can’t find anyone to agent or publish your book
6)   You’ve written a book that falls outside the bounds of typical publishing–either because of its niche audience, regionality, experimentation of language, category, theme, etc.
7)   You really want to publish a book, but you just don’t have the personality to market it to an agent/publisher.
8)   You’ve written up your family history or the lifetime of a loved one that will be of great interest to Aunt Coco, Cousin Momo and a handful of other blood relations but no one else

The good news about self-publishing is that you get to do everything you want with your book. The bad news is that you have to do everything. Which means that unless you are a professional proofreader, graphic designer, and layout expert for printed books and e-books, you’re going to have to get someone else to help you. And writers can only edit their books themselves so many times before they lose all objectivity. We highly advise, if you’re going to self-publish, get a trained professional to edit your book.

As with any entrepreneurial project, you can spend between $0.00 to $100,000.00. David bartered with a top-drawer cover designer, proofreader, editor, and specialist who formats printed and e-books. It cost him exactly $0.00 to produce his <a href=”http://www.amazon.com/Confessions-Maniac-David-Henry-Sterry/dp/0985114908″ target=”_hplink”>self-published book</a>. So he started making a profit immediately. As someone who is an instant gratification junkie, it was absolutely fabulous how quickly it all came together. And when that box full of his books showed up at the door, he felt a special kind of life-affirming, rapturous ecstasy.

The good news is that anyone can get published. The bad news is that anyone can get published. So whatever you choose, you have to be the engine that drives the train of your book. And the same principles underlying a successfully published book are remarkably similar.

1) Research. Before you give up any rights or money or agree to work with anyone, make sure you research them thoroughly.
2) Network. Reach out to readers and writers, movers and shakers.
3) Write. Yes, it really helps if you write a great book.
4) Persevere. One of David’s most successful books was rejected over 100 times, by everyone from the top dogs of the Big 5, to some of the greatest literary agents in America, to countless University and independent presses. 100 top publishing professionals told him his book had no value. But tweaking and polishing and making it better, he finally landed a deal. That book ended up on the front cover of the <a href=”http://www.amazon.com/Hookers-Call-Girls-Rent-Boys/dp/1593762410″ target=”_hplink”>Sunday New York Times Book Review</a>.

To find out more about how to get your book successfully published today, ask questions about your book and your various options, and perhaps get a chance to pitch your book to The Book Doctors, sign up for their <a href=”http://bit.ly/1mzSGY7″ target=”_hplink”>webinar</a>, which will be on July 16.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

Peter Reynolds, Picture Book Master, Talks to The Book Doctors about Books, Kids, Writing, Twins & How to Get Published Successfully

By David Sterry

On June 24, 2014

In About Writing, Book Doctors, Interviews

We met Peter Reynolds at the New England Society for Children Book Writers and Illustrators Conference, when he gave one of the best talks we ever heard. Whimsical and serious, passionate and jovial, wise and yet curious, Mister Reynolds was everything you’d want in a wildly successful picture book writer. Plus, he was inspiring. Much like his books. The Dot, which has become a classic, is deceptively simple. Like all great books, it works on many levels. It can be read as a simple romp. It is also a child’s coming-of-age story. On a deeper level it’s about Art, how people become artists, and how the Artist torch is passed from one generation to the next. So we thought we’d sit down with him and have a little chat about kids, writing, art, and life. By the way, if any writer has an interest in writing a book for kids, all the way up to Young and New Adult, you’re crazy not to join the SCBWI, and going to their conferences. They have chapters all over the country. They are awesome.

The Book Doctors: How did you get into the business of professionally writing books for kids?

Peter Reynolds: I took the Long and Winding Road at the junction of Serendipity and Daydreaming. So many things “set the stage” for me being a writer for children (and grown up children), but I owe a lot to my daughter, Sarah Reynolds whose voracious appetite for stories demanded that I start coming up with stories to supplement what we could fit on her shelves or take from the library. Writing for her reset my creativity compass. You can get lost among the forests, swamps, and thickets of possible plots and characters, but she helped me focus on telling her a story- and instinctively I felt a need to give her something worthy of her intelligence and perhaps a scrap or two of wisdom I had clumsily gathered along the way.

TBD: Teachers have played such a big part in your development as an artist (& a human it would seem), why do you think we undervalue teachers so radically & horribly in our society?

PR: How long do we have? Seriously, I could go on for days on this subject. I actually think most of us DO value the role of teachers, but we allow politicians and policy makers–who spend little to no time with children in learning environments–to strip away the resources and flexibility for great teachers to “do their thing.” If our government could control restaurants the way they do schools, you’d find Gordon Ramsey working as a fry cook at McDonalds. America takes pride in being independent and innovative. Our public education system-being a system–inherently strives to be efficient and in doing so, chops out all the “messy bits.” It’s this very “fringy” stuff that is required for innovation.

Book Doctors, you’ve inspired me to go out and hug the nearest teacher and cheer them on. Actually, the creative teachers DO know how to sneak in the good stuff. That, combined with the fact that technology is getting cheaper and into the hands of kids, is about to transform radically the world of schools as we know them.

TBD: How do you go about developing a picture book story? What’s your process, from idea through publication?

PR: We should have booked a week long Caribbean cruise. Here’s the nutshell version: My “story radar” goes off, I jot the idea down, and sometimes just one image or even a rough version of what the cover might look like. I roughly storyboard the images and add captions. I share with a few people. I read it out loud. Finesse and tweak. Then I share it with my agent, Holly McGhee at Pippin Properties who is a fabulous editor, thinker and guide. Then it’s on to find the right publisher. Once the book has a “home,” I work with the editor and art director to refine. The sales team gets into the mix when it comes time to confirm or change the title of the book and create the cover. When we’re all happy, it goes off to the printer and the long wait begins before getting that first preview copy. It may be a few months after that before the book shows up on bookshop shelves. That whole process can be squeezed into a year, but most often–from spark to finish–it can be about two years.

TBD: You seem to have many projects going on, how do you juggle all of them, running your business, and having a life?

PR: I do indeed, but I have great people around me to help get it all done. I have my wonderful team in Boston, FableVision, my bookshop staff at The Blue Bunny, my agents at Pippin Properties, among other great friends and colleagues. Balance though is key. I’ve worked hard in the past few years to get the formula right. Less is more. Less travel, more time with my 3 year old son. I have a new studio called The Sanctuary which, in theory, is my very own thinking and creativity temple, but I do occasionally find my son sprawled out painting mostly on sheets of paper, but also the floor. He actually reminds me of what freedom really looks like.

TBD: I’m so jealous that you have a twin. What’s that like?

PR: For me, it’s amazing. We both feel blessed. Not sure how you “singletons” do it. The journey is so much easier when you have a twin to share it with. While we are technically “identical” twins, Paul is not a “duplicate” of me. He is the being who is connected to me and able to extend my sensing of the universe (and vice verse.) It’s like two spaceships shooting in opposite directions to explore the universe, but in constant communication and transmitting to the one database back at ground control.

Our advice to everyone, if you don’t have a twin- go out there and find one!

TBD: So many picture book authors stress the lesson they’re trying to teach kids instead of character & story. Could you address this?

PR: I think that is a common trap. That “being on the nose” is a fear that kids won’t “get it.” Kids are mighty smart and they can smell “a lesson” a mile way. Hey, sometimes it’s a place to start, so whatever works for you, but then try to find a more creative way to get the audience to “connect the dots” after they’ve closed the book.

TBD: Why do you think there is a prejudice against rhyme in the picture book world?

PR: Well, on a practical note, rhyming books make it difficult to translate into the many other languages on the planet. It would be a real doozy to find equivalent words for “kale” and “pail” in Persian. Having said that, I think you can put that on ignore and just make a rhyming story that works. Rhyming books, done well, are a lot of fun to read aloud. My upcoming book collaboration, YOU & ME is a rhyming delight from Susan Verde. Do what makes you happy and the kids around you.

TBD: What are the greatest joys & frustrations about writing picture books?

PR: It is mostly JOY. I absolutely love sharing my stories with so many people around the world. Seeing the “ripples” that just one story can make is a “wow.” International Dot Day is a great example. Over a million teachers and students put down their regular work and tests on Sept 15th to celebrate creativity.

The frustration is having to schedule creativity. The publisher might have a deadline for a book due in September which means that I have to be ready to roll and really feel it in January. Trying to find that “surfer’s perfect wave” in the middle of a cold, winter’s day might not happen. Eventually, a wave appears and you ride it in to shore.

TBD: How did The Dot become such a great success?

PR: The Dot was my way to come to rescue of children (and adults) whose creativity and confidence had been steamrolled. As it turns out, there are plenty of folks facing this challenge. While it often gets labeled as an “art book,” the idea is really about bravery. Bravery is a universal concept. That helps a book find a big audience.

TBD: What advice do you have for beginning writers trying to break into the picture book racquet?

PR: Start with a real story. A startling memory of your own. A wee bit of advice your Dad shared. A wish you have for yourself – or for the world. Find the idea you know or believe in. One that you’d be very sorry if you lost along the way.

Find your network. Could just be your “twin,” or it could be a gaggle of Twitter friends, or the kids at the local library, or an organization like SCBWI .

Be brave. Make ONE book where you throw out all the rules, all the advice you have been given, all the notes in all the writing workshops, and create something just for YOU.

The most important advice I can give is this: KEEP GOING, NEVER STOP.

I’m planning on doing the same.

Peter H. Reynolds is the author and illustrator of the Creatrilogy series which includes The Dot, Ish, and Sky Color (Candlewick Press/Walker Books) Other books in his collection include I’m Here (Simon & Schuster), The North Star (Candlewick Press/Walker Books), as well as many collaborative works, which include The Judy Moody series (Candlewick Press/Walker Books) with Meghan McDonald. He is also co-founder of FableVision, a children’s media studio in Boston. His family runs The Blue Bunny Book & Toy Store in his hometown of Dedham, Massachusetts.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

Pissed Off at Amazon? How to Help Your Writing Career with the Power of Your Purse

By David Sterry

On June 17, 2014

In About Writing, Book Doctors, Interviews

To read on Huffington Post click here.

As Book Doctors we always say that independent bookstores are vital to any unpublished author. Right now, as Amazon is standing over the major publishing house, Hachette, threatening to crush them like a fruit fly, independent booksellers couldn’t be more important. Let us explain why.

A few years back, we met a lovely, talented woman at a Pitchapalooza, an event we created that’s like American Idol for books. She didn’t win, but we could see that she had the goods. She contacted us after the event because she wasn’t having any luck finding an agent. We worked with her to get her manuscript and pitch in shape. This wasn’t hard. She was an exquisite writer with a great story. What was hard was our number one recommendation to her: Go work at an independent bookstore. She didn’t have a lot of time to do this. She had three kids and another part-time job. But she wanted to get her book published, so she took our advice. The bookstore hired this lovely, talented writer because she was a customer, a great reader, she knew about what was on the shelf and how to hand-sell a book. She ended up working with the events person, introducing authors who came to do readings at this store. Through this work, she met the agent of one of these authors. An agent who just happened to be perfect for her book. They chatted and in the conversation, our client was able to pitch her book (a pitch she had been working on for almost a year). The agent asked her to send it. The agent took the book on. And last week the agent sold the book to a top-notch publisher.

No matter how many books you order through Amazon, you’re not going to get an agent and then a book deal by clicking “buy.” As Robert Gray, retired bookseller, once told us, independent booksellers are the last three feet of the publishing business. That means you can go talk to someone in the book industry, without a connection and without paying them, by simply walking into an independent bookstore. The problem is, if you buy your books on Amazon, soon there won’t be any independent bookstores. For those of you who don’t follow the publishing news, Amazon won a major suit against several of the biggest publishers for “price fixing” (though there is much debate about whether this was so), allowing Amazon to take control of the e-book marketplace in what is now damn close to a monopoly (or rather a monopsony, as a recent New York Times editorial pointed out).

As our world turns more digital, the lack of competition for ebooks and Amazon’s domination will mean less and less money and opportunities for authors. Right now, authors are already getting the short end of the stick royalty-wise on e-books. This inequity is due to publishers, not due to Amazon, but the more market share Amazon has, the easier it will be for them to determine what they want to keep and what they want to give away. Do you think they’ll want to keep more or give away more? Not a hard question to answer.

If you’re thinking, I’ll just self-publish, then think on this: If you self-publish, Amazon is your number one marketplace for sales. If Amazon controls the percentage of what you receive per sale, and if Amazon is doing what it’s doing to Hachette — which, by the way, is owned by a multi-billion dollar, multi-national corporation — do you think they’re going to give one hoot about you? No! They’re going to take whatever they feel like and you will have no leverage whatsoever. Nothing. Nada. Zilch. And if things continue to go in the direction they’re going, you’ll have nowhere else to go where large numbers of shoppers are looking for books.

If you think we hate Amazon, you’d be wrong. Amazon is an extraordinarily run, inventive, forward-thinking company that has nearly single-handedly led the way in e-book growth. They’ve increased the sales possibilities for any author — for some exponentially. For self-published authors, they’ve created a marketplace that for the most part didn’t even exist. What author wouldn’t be excited by — even grateful to — such a company? We just don’t want Amazon to be the only choice. While Amazon has sold thousands of copies of our book, The Essential Guide To Getting Your Book Published, so have independent booksellers. And most of the latter sales have come through booksellers recommending our book to customers who never even heard of it. Who may have not even known they were looking for such a book. We don’t want that choice to go away. We want authors to be able to meet their readers face-to-face within the walls of a brick and mortar bookstore, just like we met the lovely and talented writer who now has a book deal. We also don’t want there to be an unbridgeable divide between authors and the publishing industry. If there are no independent bookstores, this is precisely what will happen. There will be no free advice from industry professionals. Just that interminable moat between writers and agents, writers and publishers that has kept so many from getting published.

The result will be books that aren’t as good, writers that are less informed, readers who have to depend on algorithms to know what to read next. So if you’d like to keep your indie in business, think about your purchasing power. That’s the one power you have as a writer. Use it well.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

David Henry Sterry & Alan Black Rock NPR on World Cup 2014

By David Sterry

On June 9, 2014

In glorious world cup, Press, The Glorious World Cup

Me & Alan Black on NPR with the inside skinny on World Cup 2014. Can America escape Group o Death? Hell yeah!

Diana Abu-Jaber on How to Write Literary Yet Commercial Prose

By David Sterry

On June 6, 2014

In About Writing, Book Doctors, Interviews

To read on Huffington post, click here..

After three different people recommend the book to me, I always try to read it. This is the case with Birds of Paradise by Diana Abu-Jaber. It was one of those rare books that I found literary yet page turning. A work of art but also a work of commerce. So I thought I’d reach out to her, to find out exactly how the heck she does it.

The Book Doctors: What is your writing process from coming up with the idea through writing the first draft and then revising and working with an editor?

Diana Abu-Jaber: The Book Doctors: I write my novels long hand in the first draft. I used to transcribe them myself, which of course is wildly time consuming. These days I hire a typist and then revise on the computer. I try to get several eyes on a manuscript before it goes to my agent–I’m often in some sort of writing group and will inflict hundreds of pages on them, begging for feedback. My agent always has excellent editorial advice, and my editor is–I say this with a smile–extremely involved. She is brilliant and I’m lucky to have her guidance and support.

TBD: Having written memoir and fiction, how do you approach these two forms differently?

DAJ: Novels I understand better. They’re about trying to get the story down–which is never easy, but the process makes more sense to me. Memoirs are more elusive to me. I’m trying to write a new one now and first I wrote it as straight chronological narrative, then I had to go back over the whole thing, bust it into sensory fragments, then pull up the big themes, then try to weave it together again. There must be an easier way, but I haven’t found it yet.

TBD: What kind of training did you get in learning how to be a professional writer?

DAJ: My father was a story-teller and my mother was a reading teacher, they really gave me my foundation. I took a lot of writing classes and workshops in high school and college, but I think they were most valuable in giving me the justification for pursuing this madness and instilling the sense of an audience.

TBD: What’s the best advice anyone ever gave you about writing?

DAJ: Start with yourself, work out from there.

TBD: I love the way you use food in Birds of Paradise, how did you come up with & implement the idea of weaving food through the narrative?

DAJ: Thank you. I’ve been writing around and about food for a long time. I come from a line of serious cooks and it was something I thought I’d do professionally to support my writing. I used to keep little writing books in my pocket when I worked in kitchens and it naturally became one of the lens through which I saw the world.

TBD: It seems one of the themes in Birds of Paradise is how disconnected Americans are from each other. Family. City. Country. What made you want to write about that?

DAJ: That’s interesting– I hadn’t been conscious of that as I was writing! But it makes sense as it’s a bit of an obsession for me. I think it comes from a lifetime of listening to the Arab side of my family complain about the American side. It’s a real Old / New World divide, the tradition of gathering, talking, cooking, and eating together is still very strong in other countries and I see it getting winnowed away in this country– everything sacrificed to the great American time crunch. I think it’s one of our great and most catastrophic losses.

TBD: What is it like to judge writers for the National Endowment of the Arts?

DAJ: Enormous fun and crazily exhausting. The piles of manuscript boxes that come in before the judging kind of makes you want to weep. But then the actual week of judging is so intense and interesting– the other writers I worked with were so smart and talented, I’m grateful to have done it.

TBD: What advice do you have for writers?

DAJ: As much as you’re able, don’t worry about what others are doing– try to keep your head in the work. Read widely and continually and work on your writing on a daily basis. It’s a marathon not a sprint.

Diana Abu-Jaber’s newest novel, Birds Of Paradise, is the winner of the 2012 Arab-
American National Book Award. It was also an Indiepicks selection, named one of the
top books of the year by National Public Radio, the Washington Post, and the Oregonian,
and a finalist for both the Northwest Bookseller’s Award and the Chautauqua Prize.
Diana was born in Syracuse, New York to an American mother and a Jordanian father.
When she was seven, her family moved to Jordan for two years, and elements of both her
American and Jordanian experiences, as well as cross-cultural issues appear in her work.
Her novel, Origin was named one of the best books of the year by the LA Times, the
Chicago Tribune, and the Washington Post. Her second novel, Crescent, won the PEN
Center Award for Literary fiction and the American Book Award. Her first novel,
Arabian Jazz won the Oregon Book award for Literary Fiction and was a finalist for the
PEN Hemingway Award. The Language of Baklava, her cooking memoir, won the Northwest Booksellers’ Award, was a finalist for a James Beard Award, and has been published in many languages. Diana teaches at Portland State University and divides her time between Portland, Oregon and Miami, Florida. She can be found on Twitter at: @dabujaber and on her website www.dianaabujaber.com

Arielle Eckstut and David Henry Sterry are co-founders of <a href=”http://www.thebookdoctors.com/” target=”_hplink”>The Book Doctors</a>, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 20 years at The Levine Greenberg Literary Agency. She is also the author of eight books and co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His books been translated into 10 languages, and he’s been featured on the front cover of the Sunday New York Times Book Review. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. Twitter: @thebookdoctors
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Jane Yolen, America’s Hans Christian Anderson, on Rejection, Reading Out Loud & the Keys to Writing Great Books for Kids

By David Sterry

On May 28, 2014

In About Writing, Blog, Book Doctors, Interviews

To read on Huffington Post click here.

One of the great things about attending a great writer’s conference is that you get to bask in the glow, and imbibe the wisdom of, great writers. The New England Society for Children’s Book Writers and Illustrators Conference was just such a conference. For anyone who loves writers, writing, books, and/or wants to be a writer of books, to be in the company of great thinkers and writers who are willing and able to articulate some of the truths that they have uncovered along the way is like being invited backstage at a convention for wizards, gods and goddesses. Since this was our first SCBWI where we were going to present, we were a little nervous. But everyone was so welcoming, kind and nice. And one of the true gems of our time at the conference was getting to listen to Jane Yolen talk about writing, books and never giving up.

The Book Doctors: Let’s start at the very beginning: how the heck did you get into the crazy business of writing books for kids?

Jane Yolen: I began as a journalist for my pocketbook and a poet for my soul. Turns out I was a lousy journalist, so began working for (in order) Newsweek (research department), This Week magazine (researching facts checking), Saturday Review (in the production department,) Gold Medal Paperback Books (an Associate Editor go-fer and first reader).

Took a children’s book writing course, sold a nonfiction book for middle grades on women pirates and a rhymed concept picture book both to David McKay & Co, and they came out in 1963. The rest is history.

So in order to make a living, I worked for a children’s book packager for a year, then Knopf as Asst. Children’s Book editor for three and a half years, selling six more books to Macmillan, Seabury, and Funk & Wagnalls children’s books departments, went to Europe in a VW bus with my husband for almost a year (well, it WAS the 60’s after all!). Came home eight months pregnant, moved to Mass. and was a freelance writer for real after that.

That’s the short form.

TBD: You seem so unbelievably prolific, how do you find the time to do everything you’re doing?

JY: I love my work, have always been able to lose myself in stories and poems, and have been incredibly lucky as well.

TBD: Do you find there are difficulties with producing so much work?

JY: Of course. No one publisher sees me as “their” author, which means I often get short shrift in the promotion department. Also, it’s hard to sustain a body of work that’s spread about so widely and wildly dissimilar. When you realize my best selling books are Owl Moon, the How Do Dinosaur books, and Devil’s Arithmetic, how can the public make sense of that! I have fans who think I only write picture books or only write SF and fantasy. I have fanatics of my poetry and are stunned to find out I write prose, too!

TBD: In your incredibly inspirational keynote speech at the annual New England Society for Childrens Writers and Book Illustrators, you mentioned that, despite having won so many awards and published so many books, you sometimes will get five rejection letters in a day. I found that strangely and incredibly comforting. How do you deal with rejection?

JY: Knowing that an editor is not rejecting me but is rejecting the work, helps. Remembering that Owl Moon was turned down by five editors, that Sleeping Ugly was turned down by thirteen, and they are both still in print 25 plus years later. Knowing that Madeleine L’Engle’s A Wrinkle in Time was turned down by 29 publishers and then won the Newbery. That Dr. Seuss’s To Think I Saw It on Mulberry Street by even more publishers and almost 50 years later is still a bestseller also helps. And, as my late husband used to remind me, it’s harder to sell a great book to a publisher than a good one.

TBD: What you think are the keys to writing a successful picture book?

JY: Compression, lyricism, child-centeredness, and leaving room for glorious pictures.

TBD: How you go about promoting and marketing your books?

JY: I speak at conferences, do library readings, am loudly on FaceBook and Twitter, work with SCBWI, do interviews with anyone who asks (!), have Susan Raab as a publicist, write essays for places like Huffington Post, send a poem a day to 400+ subscribers, etc etc. Just like everyone else, I scramble. At 75 my scrambling is a bit slower than it’s been before, but it doesn’t stop me as much as it should!

TBD: Does being a poet influence your writing, both in picture books, and in longer works of prose?

JY: Absolutely. In picture books, it helps with the lyricism and compression that is so much a part of good picture book writing. But it is also a hallmark of my novel writing as well. I read everything aloud, novels as well as picture books. I believe the eye and ear are different listeners. So as writers, we have to please both.

TBD: What is the editing process like when you’re working on a picture book?

Reading it aloud over and over. Reading it to my critique group and listening to what they say. Showing it to my daughter Heidi Stemple who is a fabulous (and thorough-going) editor with great judgment. (As I used to show it to my husband when he was alive.) Trusting them and my agent to be honest with me.

TBD: I hate to ask you this, but what advice do you have for writers?

JY: Join SCBWI, the best money you will ever spend. Don’t be afraid to go to conferences,critique groups, have a beta reader (or several), but in the end trust your own judgment. Read what’s out there, then read and read some more to get a sense of how your work runs with or exceeds the pack. Don’t ever write just for a trend or fad because it’s a moving target and by the time you get your work out there, the trend or fad is gone. Dig deep, don’t be afraid to write fiercely, expose your heart. Also while you must remember publishing is a business and has to make money to stay in business, that shouldn’t be your motivation. Writing the book in your heart should be. But still you need to go armored into the publishing world, understand it, not be overwhelmed by it. Consider the editor your voice at the company while always being aware that she is also EMPLOYED by the company. It’s a tightrope for them. Don’t expect they will necessarily be on your side in every battle, even as they publish you. Don’t treat the editor as an adversary, but also don’t expect her to be your best friend. When doing business, put on your shark hat. When writing, put on your storytelling hat.

AND DON’T FORGET TO HAVE FUN AND TELL GREAT STORIES.

Jane Yolen, often called “the Hans Christian Andersen of America,” is the author of over 360 books, including OWL MOON, THE DEVIL’S ARITHMETIC, and HOW DO DINOSAURS SAY GOODNIGHT. The books range from rhymed picture books and baby board books, through middle grade fiction, poetry collections, nonfiction, and up to novels and story collections for young adults and adults.

A graduate of Smith College, with a Masters in Education from the University of Massachusetts, she teaches workshops, encourages new writers, lectures around the world. Her books and stories have won an assortment of awards–two Nebulas, a World Fantasy Award, a Caldecott Medal, the Golden Kite Award, three Mythopoeic awards, two Christopher Medals, a nomination for the National Book Award, and the Jewish Book Award, among many others. She is also the winner (for body of work) of the Kerlan Award, the World Fantasy Assn. Lifetime Achievement Award, Science Fiction Poetry Association Grand Master Award, the Catholic Library’s Regina Medal, the du Grummond Medal, and the Smith College Medal. She was the first woman to give the St Andrews University’s Andrew Lang lecture since the lecture series was started in 1927. Six colleges and universities have given her honorary doctorates. Also worthy of note, her Skylark Award–given by NESFA, the New England Science Fiction Association, set her good coat on fire. If you need to know more about her, visit her at jane.yolen.com.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 20 years at The Levine Greenberg Literary Agency. She is also the author of eight books and co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His books been translated into 10 languages, and he’s been featured on the front cover of the Sunday New York Times Book Review. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. Twitter: @thebookdoctors

The Book Doctors Pitchapalooza @ Jersey City Word Bookstore’s

By David Sterry

On May 27, 2014

In About Writing, Book Doctors, Press

To read online click here.

Last night, May 22, 6:30 p.m., Word Bookstore in Jersey City was abuzz. People quickly filled up chairs lined up in the back or stood in huddles, shooting the breeze. Taking my seat, I looked around and noticed a woman sitting in the row behind mine. In her hands she clutched The Essential Guide to Getting Your Book Published and her lips move silently—rehearsing. I say rehearsing, because she was there to pitch her novel.

In fact, most, if not all of the people attending were there to pitch their books. Last night was Pitchapalooza, an event started by David Henry Sterry and Arielle Eckstut—the authors of The Essential Guide to Getting Your Book Published—to give twenty writers, picked at random from a pool, the opportunity to pitch their book ideas. Participants get their pitch critiqued (kindly and constructively), receive a twenty minute consultation from David and Arielle themselves, and for one lucky winner, get a meeting with a publisher or agent who is appropriate for their work.

Some of you may have read my interview a few weeks back with David Henry Sterry about the publishing industry and Pitchapalooza. If you did, you know how difficult it is to navigate the publishing world and what a wonderful resource Pitchapalooza and the guide are for aspiring writers. By demystifying the publishing industry and providing valuable insider advice on how to properly market one’s idea, writers get a fairer shake at publishing.

I got to say, last night’s Pitchapalooza was super impressive and inspiring to watch. The first person to get called up was a seventeen year old. He was actually seated beside me, visibly nervous, his muscles tense, dreading what he so obviously was there to do. The kid nailed it! Did I mention that participants only get one minute to pitch? Well in one minute, this kid laid down an interesting, well-structured, and tight pitch for a Young Adult novel.

The panel, comprised of David, Arielle and Jenn—the Events Director of both Word Bookstores—were impressed, but certainly not without comment. What came up often in the critiques was the importance of addressing what the protagonist of one’s novel is like, which often gets neglected while trying to articulate the plot. It’s also very helpful to give comparable titles, basically describing your book by saying what books it’s similar to. This helps publishers get an idea of how to market your book, which is a great comfort to them.

I can’t say anyone at Pitchapalooza had a bad pitch. I expected more bumbling and awkwardness, but it appeared that everyone was pretty well prepared. Even a ten-year-old girl got up to the podium and blew everyone away with a shy, yet well thought out pitch. A ten year old! It was great being a part of that crowd, among writers who were supportive and respectful of each others’ dreams and ambitions.

In the end, the victor of Pitchapalooza was Val Emmich, a writer, musician and actor based in Jersey City. It was a well deserved victory, but Pitchapalooza did not have the feel of a competition. It was more about sharing one’s ideas with others, learning how to effectively sell a pitch and getting together as a community of writers. In end, everyone left with valuable insight and a card for a free twenty minute consultation with The Book Doctors themselves—David Henry Sterry and Arielle Eckstut.

How to Be a Successful Writer: Word Bookstore Owner Give the Inside Skinny

By David Sterry

On May 21, 2014

In About Writing, Book Doctors, Interviews

The Book Doctors first got to be friends with Word Bookstore when we did a Pitchapalooza (think American Idol for books) at their Brooklyn store a couple of years ago. It’s such a beautiful little Brooklyn exquisitely-curated indie that fits in perfectly with its neighborhood. Exactly the kind of bookstore alleged “publishing pundits” like to scream is dying. We had a great event, packed the place, everybody was super nice & we got a typically Brooklyn crowd of writers pitching literary urban angst novel, werewolf investment banker 1%er urban fantasy novel, and lots of picture books trying to be the next “Go the Fuck to Sleep”. When we found out they opened a bookstore in Jersey City, we were delighted. Not only did it fly in the face of prevailing “wisdom” that beautiful and exquisitely-curated can’t survive, it says they can actually expand! So on May 22, we’re doing a Pitchapalooza in Jersey City, to see what Jersey’s finest writers have to pitch. And we figured we’d take the opportunity to pick the brain of owner Christine Onorati, the woman who’s single handedly proving that the death of the bookstore, to paraphrase Mark Twain, is highly exaggerated.

The Book Doctors: First of all, why in God’s name did you want to get into the book business?

Christine Onorati: I majored in English in college with a focus on publishing. I worked in the publishing business for many years before opening my first bookstore, a small used and new shop on Long Island. My father owned stationery stores my whole life so I always thought retail was in my blood.

TBD: And why, in this economy, when everyone is crying about the death of the bookstore, did you choose to open yet another bookstore?

CO: We’ve been luckily successful with the model we’ve followed in Brooklyn and my family in Jersey City kept saying it was the perfect location for a new store. So when the location and opportunity presented itself, I decided to move forward. I obviously don’t believe that bookstores are dying or else I wouldn’t have done it.

TBD: Why did you want to open a bookstore in Jersey City specifically?

CO: I always thought JC had a similar vibe to Greenpoint when I moved there over 8 years ago. The feeling of community is strong and the residents seemed hungry for a store like ours. The time seemed right. And again, when the location presented itself, it seemed like the right move.

TBD: What have you learned about bookselling in Brooklyn that you’re applying to opening your new store?

CO: Our model is basically the same. Make customers happy. Provide excellent customer service. Employ really smart, helpful booksellers. Be a place that book lovers can get together and feel comfortable and happy. Present great author events. Never judge a customer for their reading tastes.

TBD: How do you choose which books to sell in your bookstore, and which books to feature?

CO: I do all the buying for both stores. I try to always bring in a mix of what I know our customers will like and recognize as well as some surprises that they can discover. It takes time to learn the tastes of the neighborhood but it’s a fun learning experience.

TBD: Does it gall you when someone comes into your store and gets a lot of you or your staff’s expertise, then says they can get the book cheaper on Amazon, and goes home and orders it online?

CO: This happens very rarely in our stores, thankfully. I think most customers are a bit too savvy to act this callously. But I know it happens elsewhere. And we can’t stop it from happening online, if someone gets our newsletter and decides to order from Amazon instead. While we always focus on the positives and what we can provide as opposed to what we can’t, we’re always ready and willing to have the Amazon conversation with customers if need be. They need to know we can’t compete with Amazon’s prices and probably never will. But stores like mine are not solely about price, and I think most of our customers get that. Both stores gave us a really positive reception when we opened, and we’re still getting it in JC.

TBD: Do you see anything commonality in successful authors?

CO: I think authors need to hustle more than ever these days. A smart social media presence can go a long way with building loyalty and keeping customers connected to their favorite authors.

TBD: What advice do you have for booksellers?

CO: I think the days of throwing books on the shelves and hoping they sell are done. We need smart, energetic booksellers who can provide a service that people can’t get online from an algorithm. Pretension or a judgmental attitude have no place in bookselling these days, I think.

TBD: What advice you have for writers?

CO: Connect with readers. Use your publisher’s resources to your best advantage. Build your brand. Keep writing good books that people will want to read.

Christine Onorati is the owner of <a href=”http://wordbookstores.com/ bookstores ” target=”_hplink”>WORD</a> with two locations in Greenpoint, Brooklyn and Jersey City, NJ. Before opening WORD in Brooklyn in 2007, Christine ran a small new and used bookshop on Long Island after working several years behind the scenes in book publishing. The Jersey City location opened in December of 2013. Christine lives in Montclair, NJ with her husband and son and is expecting twin girls this summer.