Tag Archives | Book Marketing

Cathy Salit, author of Performance Breakthrough

Cathy Salit and the Power of Performing as an Author

Cathy Salit, CEO of Performance of a Lifetime, had a life-changing book on her hands: Performance Breakthrough: A Radical Approach to Success at Work. It’s a book that everyone interested in becoming a better version of themselves should read, especially if you’re an author without writing experience, or a writer without publicity and marketing experience.

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Lin Oliver, children's book, Fantastic Frame series, "Danger! Tiger Crossing" book cover

Lin Oliver on Books, Publishing and How to Write for Kids

We first became aware of Lin Oliver when we presented at the annual New England Society of Children’s Book Writers and Illustrators Conference. We learned she had co-founded SCBWI, and we kept hearing what a wonderful writer, great businessperson and generous human she was. She talks publishing, writers groups and how to get successfully published.

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Fauzia Burke, author of Online Marketing for Busy Authors, standing in front of bookshelves

Author Websites, Blog Tours and Reader Demographics: Fauzia Burke Gives the Skinny on Online Marketing for Authors

When we wrote our book, The Essential Guide To Getting Your Book Published, the first person we asked to interview on the subject of online marketing was Fauzia Burke. Fauzia founded the pioneering online marketing firm FSB Associates and has been figuring out how to promote books on the World Wide Web since before most […]

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Michael Vance Gurley, author

Michael Vance Gurley on Publishing His Historical Gay Hockey Novel

We first met Michael Vance Gurley when he won our Pitchapalooza (think American Idol for books) in Anderson’s Bookshop (one of our favorite bookstores) in Naperville, IL. When he pitched us a book about Chicago, The Roaring Twenties, and a gay hockey player with a deep, dark secret, we were hooked. We were sure it […]

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Roxanna Elden

How to Publish Books in Different Genres: Roxanna Elden on Books, Dogs, Kids and Agents

We first met Roxanna Elden at Miami Dade College where we were teaching a class on publishing. From the second she opened her mouth (which she did frequently) it was obvious she was a published author waiting to happen. She asked so many questions. And they were good questions. She was funny, she was engaged, […]

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