Author, book doctor, raker of muck

David Henry Sterry

Tag: Book Marketing

Fauzia Burke, author of Online Marketing for Busy Authors, standing in front of bookshelves

The Book Doctors: Fauzia Burke Gives the Skinny on Author Websites, Blog Tours, Reader Demographics & Online Marketing for Authors

When we wrote our book, The Essential Guide To Getting Your Book Published, the first person we asked to interview on the subject of online marketing was Fauzia Burke. Fauzia founded the pioneering online marketing firm FSB Associates and has been figuring out how to promote books on the World Wide Web since before most publishers and authors had ever performed a Google search. She’s worked with everyone from Alan Alda to Sue Grafton, promoting books across categories and genres. Her new book, Online Marketing for Busy Authors, is just the primer every writer needs to understand and make the most of online marketing today.

Read the interview on the Huffington Post.

 

Fauzia Burke, author of Online Marketing for Busy Authors, digital marketing, author Fauzia Burke, Online Marketing for Busy Authors, book cover

The Book Doctors: How do you figure out who your audiences are? And how far should you reach when determining multiple audiences?

Fauzia Burke: Understanding your readers is crucial because it will help you devise the best online strategy for you. Online marketing is customized and personalized. It is essential for you to know your audience so you can serve them best. You should know their age group, gender, interests, which social media outlets they use and where they hang out online. The more you know about them, the better your marketing will be. In my book, I have a worksheet to help authors refine their audience so they can market for their readers.

Some questions include:

  • Is your reader male or female?
  • What is their age range?
  • What TV shows might they watch?
  • What are some common values or traits of your ideal readership?
  • Does your audience have a problem, concern or frustration that your book seeks to solve?

The identification of your ideal readers will play a major role in the quality of your online marketing plan.

TBD: How do you figure out where your audience lives online once you determine who they are?

FB: There are many sites that give you social demographics of each social media site. I use Pew Research and Sprouts Social. For example if your audience is women, you are more likely to find them on Pinterest. Younger users tend to use Instagram. Another good place to start is to look at who is already following your social media sites or visiting your website and aiming for networks that draws a similar audience. You can use Facebook Insights, Google Analytics, Twitter Analytics, etc.

TBD: Is an author website an important part of a publicity/online marketing plan?

FB: Websites are a crucial link between you and your readers. It is the one place, the hub, of all your activities. Your website is your opportunity to connect with your readers in a personal way. It is also where you have full control (unlike other social media sites) over your brand. Not having a website could be viewed as unprofessional, out-of-date, and not connected.

Despite popular belief, your website doesn’t have to be expensive or complicated. You can keep it simple. WordPress is often recommended as a platform because it’s author friendly, easy-to-use and easy for people to find (has good search capabilities). Keep one thing in mind: It’s better not to have a website than to have an unprofessional one. If you have a website, make it good one.

TBD: Do authors have to blog?

FB: I consider blogs (like websites) the foundation of a digital strategy. Not only do blogs give authors the opportunity to stay connected with their readers, they also position the author as an expert. Blogs are also the absolute best way to drive traffic to websites. For book authors in a competitive marketplace, the need to blog couldn’t be higher. Consider the time you spend blogging as an extension of your job as a writer.

Blogging is a great way to share your knowledge, test how your content resonates, and collaborate with others. While experts may disagree on how often you need to blog, consistency is the key.

TBD: Do authors have to be on social media?

FB: I think every author has to make that decision for themselves. No one should be on social media if they don’t want to be or are only doing it to sell books. Social media gives authors an unprecedented opportunity to build a brand and create a community of readers. Here are some dos and don’ts that might help:

  • You don’t have to do everything
  • You don’t have to do the next shiny thing
  • Look at the data for feedback (your digital footprint) and adjust accordingly
  • Know your audience
  • Don’t forget it’s a privilege to talk to people
  • Be authentic
  • Go for engagement

TBD: How important are author profiles on sites like Amazon, Goodreads and LinkedIn?

FB: I think they are all important to some degree. We should all have a completed profile on each site. Every author should grab their Amazon author profile. I think Goodreads is more important for fiction writers and LinkedIn is more important for non-fiction writers.

TBD: How should an author go about setting up a blog tour?

FB: If you are doing your own publicity efforts, consider developing an ongoing dialogue and relationship with the bloggers that cover your genre and niche. Share their information and be generous. Everyone appreciates a digital nod these days. Help them before you need their help.

Once you have searched the blogs that are appropriate for your book, you can pitch them a book for review or offer to do a Q&A or to write a blog that is appropriate for their audience. If you get some responses and the editors/bloggers request the book, your pitch is working. If not, you’ll have to try another pitch. Try connecting your book to something in the news or a new study. When you do get a response, pounce on it. Attention is fleeting and you don’t want to wait. If the editor/blogger asks for a book or an interview, accommodate them right away.

Then in a couple of weeks, follow up and make sure they got the book and ask if there is anything you can do to help. That’s the cycle. It’s not difficult. It’s not rocket science. However, it requires lots of time and patience. Contacts with the media are worth so much because a publicist’s relationship with an editor will cut the time and boosts your chances of getting a feature. If you are willing to put in the time, you can build the same contacts and relationships within your niche.

TBD: If an author has zero experience with publicity and marketing, what is the number one piece of advice you’d give him/her to get him/her going on the right path?

FB: I wrote my book, Online Marketing for Busy Authors, for just those authors. I hope that by giving them clear advice and priorities I have made things a bit easier on them. Here’s some advice:

Take heart and approach marketing with curiosity. If you are a overwhelmed by the rapidly changing world of online marketing, you are not alone. Remember all of us, experts and novices, are learning as we go. You don’t have to become a social media strategist to be effective.

Fauzia Burke is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She’s the author of Online Marketing for Busy Authors (Berrett-Koehler Publishers, April 2016). Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. A nationally recognized speaker and online branding expert, Fauzia writes regularly for the Huffington Post. For online marketing, book publishing and social media advice, follow Fauzia on Twitter (@FauziaBurke) and Facebook (Fauzia S. Burke). For more information on the book, please visit: www.FauziaBurke.com.

 

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Michael Vance Gurley, author

Thje Book Doctors: Michael Vance Gurley on Publishing His Historical Gay Hockey Novel

We first met Michael Vance Gurley when he won our Pitchapalooza (think American Idol for books) in Anderson’s Bookshop (one of our favorite bookstores) in Naperville, IL. When he pitched us a book about Chicago, The Roaring Twenties, and a gay hockey player with a deep, dark secret, we were hooked. We were sure it was a book. And now, lo and behold, his book The Long Season is out. So we thought we’d pick Michael’s brain about his road to publication.

Read the interview on the Huffington Post.

The Book Doctors: How did you learn to be a writer?

Michael Vance Gurley: I remember specifically wanting to be a writer in the 7th grade, giving horror movie fan fiction to kids, who loved it and wanted more, meaning it was either good or twisted enough for the junior high mind. Creative writing classes helped add depth and purpose to characters and plots that didn’t have a machete in them. I wrote comic books, and learned the value of research, plot design, and character development. After taking a break to work around the clock for years, I decided it was time to stop working so hard at not writing and started a novel. I didn’t know how to structure it. For comics, there were templates online, so I looked there because the Internet has all the answers! Well, maybe not all, but I did some research into writing strategies for novels, like the snowflake method, which was helpful to construct an outline and character sheets. Really, the idea to write about a hockey player from the Roaring Twenties struggling to be his true self, while surrounded by all the razzmatazz of the Jazz Age and the excitement of the sports world, was so strong in my head it was like I was writing it even when I wasn’t. The simple answer is I haven’t learned to be a writer yet, as much as I continually learn to be one. My editor would agree!

TBD: What were some of your favorite books as a kid, and why?

MG: I loved The Adventures of Tom Sawyer and wanted to be him, seemingly able to control minds. My dad’s family is from Mississippi, and after school let out, I spent summers in the South. It was like I hung up my shoes and had a Huck Finn life every summer, so I related to those guys and their wild adventuring. Horror grabbed my attention at a far too early age. I remember reading Stephen King’s Misery and It all night long. I couldn’t put them down. What I read most were comic books. I devoured old Batman, Green Lantern, Fantastic Four, and X-Men. My cousins and uncles gave me boxes of books to read. I vividly remember spreading them out, that wonderful four color processing smell of old comics filling the room, and reading them over and over.

TBD: What are you reading right now?

MG: I love to read and am always reading two or three things at once. I am into classics, sci-fi, YA, steampunk, and pretty much anything. Right now, I’m reading James Baldwin’s Giovanni’s Room. It’s a deep look at the underground gay life of Paris in the 1950s. It was so courageously written, and even though it might draw harsh criticism about demonizing gay life today, it broke ground. I’m also reading Star Trek: Sight Unseen, which follows Riker after the Next Generation movies. He’s such a powerful character, and he inspires me when I need to think of something commanding for a character to say. There’s also an incredibly diverse cast with ridiculous tongue-twister names, which help me free my mind when world building, like I’m doing with my next book. I like to alternate classics or serious novels with fun reads, or just do both at the same time while grabbing a comic book in between.

TBD: Your novel has such a cool and unusual story; how did you come up with the idea for your book?

MG: The 1907 Kenora Thistles gave me the idea. They were a ragtag, underdog hockey team who won the Stanley Cup, back when you could just challenge the champs for a shot at the Cup without having a whole season. One of the boys, Art Ross, grew up to have the leading scorer trophy with his name on it. I was looking at a hockey history book and passed a lot of old team photos until I flipped the page to this one. Back then color photography was more rare than now, a little costly, and exposure times were longer, so people were more conscientious about their poses. They were more intentional in a portrait sense of photography, and less selfie. Their team photo displays these macho iron man athletes, some with their legs curled and draped over each other in what today would be considered an effeminate manner. One of them was not looking straight at the camera, but at another player. In a flash, I thought, what if those two players had a secret? I had to write that story. I changed the time period and location because my story had to take place on my favorite team in my city! But that photo moment is in the book. Sometimes you walk through a museum and pass a hundred paintings and barely glimpse them until you get to the one, and you just know. It was too powerful an image for me to leave uncaptioned.

TBD: What were some of the joys and pitfalls of writing your first novel?

MG: Since The Long Season is a period piece, I did quite a bit of research. I’m a history buff, which meant digging into the cost of a cab ride in the 1920s or what gay life had been like in Chicago was exciting. It actually took up quite a bit of writing time because the net is an infinite suck hole if you let it be, or a fount of information if you take the time to cross-reference. It took me six months of actual writing to get to the final moment in my book, but I feel like I had been writing it in my head for a long time before that. It would fill my mind as I did other things, thinking about what would happen if I tweaked one thing or another. Writing the outline and being able to create whatever I wanted was thrilling. I don’t recall worrying too much about what to do next with a character, or having writer’s block often, since I wrote such extensive outlines. I felt amazing as I wrote the last line, knowing in my soul I accomplished what I wanted with these people.

Then editing woke me back up. Most of the pitfalls happened after the first draft, with learning to let go of bad ideas or weak paragraphs when an editor or trusted friend reviewed it. It brings the phrase ‘kill your darlings’ to a whole new level when they are your darlings what need killing. The art of creating is great. The art of destroying so you can create anew is terrifying.

All that led me to the biggest joy: winning The Book Doctors’ Pitchapalooza, a pitch contest where you get 60 seconds to win them over, in front of a crowd. Your presentation needs to be tight and powerful. They helped connect me to a great editor who shared my vision. I looked for an agent and publisher for about a year, getting rejection letters with great notes in them, while working a time-consuming job. Marketing takes so much effort. It was heartbreaking, but I believe working with my editor, Jerry Wheeler, made my novel ready to compete. The Book Doctors made an introduction to the right publisher, who has loved my work and ideas. Like my favorite band sings, “I’m standing exactly where I’m supposed to be.”

TBD: How did you go about selling your book?

MG: That’s the difficult thing! I thought painting the idea into the written book was so hard I had to make a life goal about it. The real work is struggling to learn the process of finding an agent or publisher, turning hundreds of pages into punchy one-liners and two-page synopses. I entered the Pitchapalooza contest at Anderson’s Bookshop and won, which provided me with insight about what to do next. I also took a seminar on marketing yourself in publishing. It’s a very complicated thing to do. I sent pages to countless places before someone said yes to me. Then the contract came! Although I was so excited and ready, I heeded advice and had an entertainment lawyer help out. It doesn’t become smooth sailing after you get a publisher. They will market, and so will you.

I started simple by establishing a base of potential fans on Facebook by finding authors like me and groups that share my genre, and friending/joining them. I made some great connections by liking author book pages and having them like mine. I contacted many of them directly and just asked. Now my posts reach hundreds of people. I did research about blogs and review sites that would take small press books to review, and I started contacting them. I am scheduling interviews for a blog tour with some giveaways. I arranged a book release party at Anderson’s Bookshop in Naperville, IL for June 15th at 7 p.m. Anderson’s is the bookstore where it all started for me. I’m on the board at Youth Outlook, which runs drop-in locations and education programs for LGBT youth, and I am donating the event proceeds to them, to hopefully turn my potential success into something that benefits what I believe in. There will be press coverage. You have to have faith that the grass roots efforts will pay off in great reviews, which will drive sales.

TBD: Are you working on a new project?

MG: One of my writing goals is to challenge myself by working on vastly different projects each time. A sequel might be wonderful and would be easier to do. I even have a name for it–The Long Season: Overtime! Maybe later. My current novel is a steampunk, young adult, planned trilogy featuring LGBT main characters. I wrote some of it in comic book form back when I was self-publishing, and the interconnected world I built never left my mind. It is a much more complex plot than The Long Season and goes back further in time to the Victorian age. The research is intense, and of course, a wonderful distraction since I love history. The nice thing in speculative fiction is it is all right if I twist history to my needs even more than I deviated from known facts in The Long Season. Then I plan to swing wide to edit a first draft I’ve written for a children’s picture book, and then I plan a coming of age novel set in private school. I want to keep writing things I want to read. I want the next box of new books I open from the publisher to fill me with the same joy The Long Season did. It might be smarter to stick to a genre and make a name like James Patterson did in crime, but even he branched out into YA and other things, and that’s what I feel my path to be. Turn and face the strange! Changes.

TBD: How did working with special-needs kids influence your writing your book?

MG: The funniest work connection was when I let our COO know my novel had been signed. One of the first things he asked was whether it was about our school. I laughed because even though confidentiality is a large issue in special education, it would make an excellent book. He then reminded me in a half joking manner, that if I did, I’d be sued! I think writers put some of themselves into their work; my knowledge of how children relate to each other in times of stress, how they feel about adults in power, or when they are in need influenced how my characters relate to their worlds. Being a clinician and an educator helps me get into that headspace. The main protagonist, Brett, suffers from terrible obsessive compulsions, decades before anyone knew what OCD was or what to do about it. That came from my life of seeing so many struggle, desperate for help and a place to fit in. I want to make sure that my characters feel real to me. People that may seem unlikeable to others, or that have different methods of engaging in their environments than the norm, are what I am used to, so that’s what I write. The more someone has it figured out, the less intriguing they are to me. It’s all about the process of exploring problem solving, relationships, and responsibility in a world that is collapsing around you in a real way. And I think those things must come somewhat from my work, or maybe from an episode of Dawson’s Creek.

TBD: What were some things you learned from working with your editor?

MG: I learned not to fear the red pen or track changes in a Word document. Feedback is your friend and lots of it does not mean there is a lack of talent. I came to grips with my story being the art form, and the grammar being the frame that holds it all together. With the grammar, I needed help. My editor is very good with not only the structure, but I learned to trust in his instincts to chop when needed. A writer writes and wants there to be a lot of it. An editor doesn’t rewrite or try to change your ideas, but helps you cull what doesn’t need to be there or may be detracting. My editor did research into the time period I was using to convey my story and became an expert on the anachronistic issues of writing historical fiction of the Jazz Age. My favorite note was when I tried to write the phrase, “Rain on my parade,” into it and he reminded me that I was using a Streisand song from 1964. I laughed out loud and left him a comment when I sent it back saying I thought it qualified as the gayest correction in the whole book! So we had some fun with it.

TBD: We hate to ask you this, but what advice do you have for writers?

MG: Learn to write. It may sound flippant, but it is so true. I think after a few rounds of editing, we got down to the writing errors of the meat, and I grew frustrated seeing hundreds of instances of ‘that’ deleted. I protested, until I read the sentences out loud, hung my head, and started reading grammar guides. It sounds strange, but Mark Twain said something about replacing all the instances of ‘very’ with ‘damn’ so the editor could do with them what should be done!

It is equally as useful to point out how patience and politeness pay off. When sending your work to an agent or publisher, there is a long period of waiting afterward. When you get a contract, there’s more waiting for editing windows and print dates. When I was shopping around, I received great advice from agents, and even other authors. When they came in the form of a rejection letter, the instinctive response can be one of anger and denial, but I thanked them with openness and gratitude for taking time to write anything at all. It’s a small world. I can draw lines between people who have helped me and some who rejected me. I was polite in my responses and patient in my timing, and I feel that it paid off in having none of those connections snap like a twig. I wrote back and forth to some authors, asking for advice. Bart Yates and Jay Bell are two of my favorite authors and they answered a lot of questions in emails. I have more stories like that than stories when someone treated me poorly.

Michael Vance Gurley was born in a Chicago hospital that was quickly condemned and torn down. He grew up and worked in the shadow of Capone’s house in a union hall, where he first discovered a love of gangsters and the Roaring Twenties. Being an avid hockey fan led him to kissing the Stanley Cup, and as an ardent traveler, he kissed the Blarney Stone, both of which are unsanitary and from which he’s lucky to only have received the gift of gab. Michael has many literary interests and aspirations. He self-published One Angry Koala, a well received comic book. His poetry has been printed in the Southern Illinois University newspaper, which was a real big deal back then.

Michael has worked with special needs children for nearly twenty years. His work with young adults led to a love of YA books, but he was raised with classic horror, beat poetry, and comics. As winner of a “Pitchapalooza” author event, Michael received some helpful guidance for his first novel, The Long Season, by literary agent/authors Arielle Eckstut and David Henry Sterry, and editor Jerry Wheeler. Michael still lives in the Chicagoland area, and despite it being cliché, gets asked about gangsters whenever traveling abroad.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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Roxanna Elden

The Book Doctors: Roxanna Elden on Books, Dogs, Kids and Agents

We first met Roxanna Elden at Miami Dade College where we were teaching a class on publishing. From the second she opened her mouth (which she did frequently) it was obvious she was a published author waiting to happen. She asked so many questions. And they were good questions. She was funny, she was engaged, and she had a great idea for a book. In fact, after many trials and tribulations, she got that book published, and now she has a second book coming out. So we thought we’d check in on her and see how the process went.

To read the full interview on the Huffington Post, click here.

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The Book Doctors: After the success of your first book, See Me After Class, what made you want to write a picture book for kids?

Roxanna Elden: The idea came from watching my dog, Rudy, as he adjusted to having a new baby human in the house. Like a lot of dogs, Rudy was the “baby” of our family before we had kids. Ever since, he’s had to deal with all kinds of indignities–pulled ears, missed walks, and lots of interruptions to his couch naps. And, of course, he has had to learn to share the spotlight. A little after Rudy’s first new human was born, I was suffering pangs of “pet parent guilt,” and called my friend, Ginger. She already had two kids at the time, and she noted the similarities between Rudy’s situation and what older siblings go through when a baby comes along. She also just happens to be one of the Chicago-land area’s top illustrators. By the end of that conversation we had a book in the works.

TBD: Since your first book was nonfiction, did you have to find a new agent, develop new social media outlets, or find a new publisher?

RE: Same agent: magnificent Rita Rosenkranz. New publisher: marvelous Sky Pony Press. There is a bit of crossover from the audience of See Me After Class, because some elementary teachers have told me that they’re reading the book with their students, and high school writing teachers sometimes do picture book projects. And, of course, lots of teachers are moms and dads and dog lovers. We are in the process of posting lesson materials on a popular lesson-sharing site called Teachers Pay Teachers. Despite the name of the site, everything in Rudy the Dog’s “store” will be free.

TBD: Obviously your two books are in very different categories, but what did you learn from your first book that you were able to apply to this new book?

RE: The whole publishing process, from pitching the book to working with editors to looking for ways to connect with readers, was actually similar for both books. The Essential Guide to Getting Your Book Published was my road map through the process the first time, saving me years of trial and error. For this book, I reread the sections I needed to review and also ordered a copy for Ginger. The main lesson I learned from my first publishing experience is that marketing a book is (a) ongoing, and (b) unpredictable. With See Me After Class, I’ve done hundreds of different things over the past ten years to get the book into the hands of teachers who would love and benefit from it. These efforts ranged from epic to tiny, and the results ranged from total wash to big break. There hasn’t been a recognizable pattern. For authors, if you do 100 things and only 6 pay off, the temptation is to wish you could have saved the time of doing the other 94 things. But it’s important to remember that what “worked” wasn’t the six lucky breaks you got. It was the fact that you tried 100 different approaches.

TBD: How did you go about getting your book deal for your new book?

RE: Our agent, Rita Rosenkranz, showed it to Jenny Pierson at Sky Pony, and she made an offer on it immediately. Having gone through the publishing process already, I knew this was pretty rare. We all had a conversation and by the end of it, Ginger and I both agreed that Sky Pony would be a great fit for the book.

TBD: How are you planning to promote and market this book?

RE: We have a website, www.rudythedog.net, where people can sign up to have Rudy send birthday cards to their favorite little humans and pet birthday cards to their pets. Also, because Rudy the canine-narrator is based on my real-life dog, we made a stamp out of Rudy’s paw so he can “paw-tograph” books at book signings. We’ve authorized kids in six different cities to be paw-thorized paw-tograhers. They have a stamp and a notarized letter that lets them sign copies on behalf of Rudy. And I spend more time than I’d like to admit thinking of dog-related puns.

TBD: Have you learned anything about picture books from being a teacher?

RE: No one knows better than teachers how important it is to read to kids as often and as early as possible. I’m hoping that as both a teacher and children’s book author, I can find creative ways to help more parents read to their children in ways that encourage a love of books and develop early reading skills. We’ve already put a reading guide on the website that describe some skills any adult can help kids develop, and we’re working on more materials now.

TBD: What was it like working with an illustrator?

RE: In most cases, the publisher buys the book and then chooses the illustrator, so our experience is unusual, but in this case I pitched the book as a team with illustrator, Ginger Seehafer. The two of us are longtime friends–we met about 20 years ago as the only female caricature artists at a Six Flags theme park. That was the end of my career as an artist, but Ginger went on to become a top professional illustrator, doing work for big companies like Glade, Tropicana, and Hotels.com, all the way down to small companies just getting started. She had done my sample cover art when I was pitching See Me After Class, so I knew how good she was at turning verbal ideas into pictures without losing anything in translation. While discussing the book, we kicked ideas back and forth in both text and visual form until we came up with a final product. My description or text might spark an idea for Ginger, or she might send a picture that gave me an idea for a line in the book.

TBD: How did you determine how much text and how much picture would be on every page?

RE: We have a pretty good sample size of kids in the 2-6 year old age range, so for early drafts we just thought about what they would understand. Then we worked with the editors at Sky Pony, Jenny Pierson and Julie Matysik, who had experience with children’s books and helped get the book into its final form.

TBD: What you want readers to take away from this book?

RE: We hope it will help older siblings adjust to having a new baby in the house–and reassure them that it’s okay to have mixed feelings about sharing attention with another little human. (From what I’ve heard, I was horrible when my sister was born, and now we are best friends.) We also want to calm the nerves of new parents whose dogs used to be the baby of the family and who are now experiencing “pet parent guilt” as they find themselves juggling vet and pediatrician visits, dog feeding and baby feeding, and yeah… maybe have forgotten to clip the dog’s nails for a while, okay?

TBD: We hate to ask you this, but what advice do you have for picture book writers?

RE: Young children read books differently than adults do. Adults form a mental picture of the action as they read the words. Kids mostly look at the pictures while someone reads the words aloud to them, so the picture has to tell part of the story. Ginger and I learned this the hard way. There was a page in the book where we had put an exclamation point over Rudy’s head to show that he was surprised. In the first round of comments, the editors pointed out that punctuation marks don’t mean anything to kids who can’t read yet.
Roxanna Elden has been a teacher for eleven years and is the author of See Me After Class: Advice for Teachers by Teachers. Her inspiration for Rudy’s New Human came from watching her dog, Rudy Elden, as he adjusted to having a new baby human in the house. She lives in Miami, Florida, with Rudy and his (now two!) little humans.

Ginger Seehafer is an illustrator who works as a commercial storyboard and
concept artist in the Chicagoland area. She studied at the American Academy of Art and started her art career as a caricature artist at Six Flags Great America. Ginger loves making art that inspires joy and creativity, especially in children who may become future artists themselves. She lives with her husband, two little humans, and two cats in Roselle, Illinois.

Rudy Elden has been a professional dog for eight years and is making his literary debut as the canine narrator of Rudy’s New Human. He likes lunchmeat, cheese, long naps, and medium-length walks.

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