Author, book doctor, raker of muck

David Henry Sterry

Tag: authorship Page 1 of 2

The Book Doctors Writing Tips How to Write a Query Letter

If you don’t know how to write a great query letter, you’re going to have a very hard time getting your writing published by anyone except yourself. The Book Doctors, was a little fun flair and savoie fair, break it down with simple easy-to-understand instructions. Start #amquery-ing right! Get published now!

The Book Doctors: Susan Bolotin Editor-in-Chief of Workman, with The Book Doctors talking About How to Get Successfully Published

Great insider information about how to get successfuly published and be a professional writer from Susan Bolotin, Grand Poobah of one of the greatest publishers in the world, Workman Publishing.

The Book Doctors: Cheryl Willis Hudson Talk About Diversity, Indy Books, Black Book & How to Get Published

The Book Doctors talk about diversity in books, & get tips on how to get successfully published at Book Con from New Jersey‘s own Cheryl Willis Hudson editorial director of Just Us Books, an independent publisher of black-interest books for children and young adults. 

h https://www.youtube.com/watch?v=ftHI8DB1SVI

The Book Doctors: National Novel Writing Month’s Grant Faulkner on Writing & Publishing Success

Grant Faulkner, Dir. of National Novel Writing Month, or NaNoWriMo for short, talks to The Doctors about overcoming discouragement from others, crashing your own gate, writing a terrible first draft, editing it so it gets better and better, and becoming part of a community of writers who support and nourish each other.

The Book Doctors Writing Tips: Olive, 11, Is Our Child Mentor

Do you have social mediaphobia? Scared opf Twitter? Terrified of Facebook? Shiver at the thought of Instagram? Get yourself a tween mentor. They know how to do everything on social media because their brains are hardwired that way. And, the work for Kit Kat bars.here’s a video we made to show you how.

"Cruel Beautiful World" by Caroline Leavitt book cover

The Book Doctors: Caroline Leavitt on Writing, Dangerous Love, Charles Manson, and Getting on NPR

When we first moved to New Jersey, we were lucky to meet a few local writers. One of them was Caroline Leavitt. We kept running into her at writers conferences and book festivals, and we became huge fans of her and her books. She is the quintessential writer’s writer. When we found out about her new book, Cruel Beautiful World, we picked her brain on the state of writing, publishing, and how the heck she got Scott Simon to interview her on National Public Radio.

Read the interview on the Huffington Post.

Caroline Leavitt with The Book Doctors

 

The Book Doctors: We have often thought that it is a cruel beautiful world, so your title really captured our eye. How did you come up with that cruel and beautiful title?

Caroline Leavitt: My 20-year-old actor son Max came up with it, and it seemed to fit, because I was writing about that time when the innocence of the ‘60s slammed into the dangerous reality of the ‘70s. I’m awful at titles. They always get changed by Algonquin. But this one seemed to stick. Plus, I’m like you. I think the word is so, so beautiful, with so much joy, but to appreciate that joy, you have to experience the absolute cruelty of it, as well.

TBD: We heard you recently on NPR with Scott Simon. How did that interview come about, and what was it like to talk about your book with Mr. Simon?

CL: My genius publicist got me on! It was a blast. Scott Simon is really calming and funny—and I was really happy that I was able to make him laugh. Plus, he asked such thoughtful questions. I was just so honored.

TBD: What is your daily routine for writing a novel at this point? How many drafts did it take to get Cruel Beautiful World ready for publication? Do you rely on readers and editors to help along the way?

CL: I try to write four hours every day. I have to know the beginning and the end, and I usually do a 30-page writer’s synopsis that changes every time I sit down to write. It took about 28 drafts for Cruel Beautiful World, maybe more, because I lost count, and it morphed into a very different book than what I initially thought it would be. I totally relied on my Algonquin editor, Andra Miller, who seemed to know what I needed to do before I did it. And I totally rely on other writers to read drafts and discuss things with me. I couldn’t do it alone.

TBD: What was your inspiration, the diving board that led you to plunge into the pool of this book?

CL: I wanted to write this story when I was 17. I sat behind a girl in study hall who had a much older fiancé who was controlling, which I thought was weird. Then a year later, she broke up with him and he stabbed her. I was horrified! But I couldn’t write about it because I kept wondering, how did she stay with someone for five years and not know he was capable of this? Ah, then ten years passed, and two weeks before my wedding, my fiancé dropped dead in my arms. I was so cataclysmic with grief that I knew I would die if I had to keep doing it. So against all advice, I hurled myself into a relationship with a man who wouldn’t let me eat (I was 100 pounds but he thought I was too heavy), monitored what I wore, didn’t want me to see my friends or his friends. Why did I stay? Because if I left, then I’d have to grieve. The final countdown was when I discovered he had deleted a page or so of my novel in progress and replaced it with a Groucho Marx series of jokes. When I protested, he said, “What’s yours is mine. We are the same person.”

So I understood staying in a controlling relationship, losing yourself, but I didn’t have the novel until four years ago, when I noticed an online request from my high school friend’s sister. She was still haunted by the crime and wanted anyone who knew anything to talk to her. Then I had my story!

"Cruel Beautiful World" by Caroline Leavitt book cover

TBD: The novel seems to be in some ways about dangerous love, and about a strangely taboo subject in our culture: love in old age. What made you decide to tackle these topics?

CL: See above for the dangerous love! Love in old age is my homage to my mom. She was jilted at 17, married my father, a brute, and when he died in his 50s, she swore off men. Hated them! She lived alone until she was 90, when she couldn’t handle the house and we moved her into an independent living place. She hated it, screamed at me to take her home. And then suddenly she didn’t. She met this man Walter and impulsively kissed him, and they fell in love—she told me “for the first time.” They were inseparable for four years, and then my mom began to get dementia. And after she did, Walter fell and died, and my sister and I never told our mother. So my mom, who is now 99, thinks he is still alive, that she has just seen him, that he is living with his kids and will call her soon. It’s kind of lovely how happy she is.

TBD: We were watching Aquarius, David Duchovny’s new show, and one of the characters in it is Charles Manson. Why do you think we still have this intense fascination with a man who has a Nazi swastika carved into his forehead?

CL: Because what you initially saw was not what you ended up getting. Manson looked just like any ‘60s hippie. He had all the extras. He lived on a communal ranch. He preached love and everyone was welcome. Even Dennis Wilson liked him and had Susan Atkins babysit his kids! The Manson Girls adored him. When you think of who he really was, it gets scarier because I keep thinking—I could have been a Manson girl in the ‘70s. So could a lot of girls. Manson still being alive and around fascinates us because he really is pure evil—this tiny little old man now—still scares us.

TBD: David was coming of age in that strange period between the 60s and the 70s, when America went from being obsessed with flower power and the Grateful Dead to disco and cocaine. What draws you to this strange crossroads in American history?

CL: Oh, I was coming of age then, too. I wanted to go out to San Francisco and wear flowers in my hair and “meet some gentle people” but I was too young. So I hung out at the Love-Ins in Boston with my older sister. There was such profound hope in the ‘60s, a sense that we really could change the world for the better. And then the ‘70s hit. And Nixon invaded Cambodia. And Kent State happened. And the Mansons. What happens when dreams turn into a reality you didn’t expect? Can you still find meaning in your life? That’s what really interested me.

TBD: We work with so many writers who have a bizarre conception of what it is to be a writer: you’re suddenly filled with inspiration, you dash off your opus, and then you sit in your cabin by the lake while the royalty checks roll in. Of course, anyone who’s written a book knows it’s mostly sitting by yourself in a room, slogging away and trying to chisel out a work of art and commerce from a lump of clay you have to create with your imagination. As authors who’ve been writing for decades, we have to ask, why the heckfire do you do it?

CL: I firmly believe if I didn’t do it, I would be insane. And also because I love the whole sensation of being in another world, of creating characters. Maybe I am a bit of a masochist, but I love the hard, hard work.

TBD: We must confess that we’ve known Caroline Leavitt for quite some time, we are fellow New Jersey writers, and we know that she, like so many of our distinguished writer friends, spends portions of her life being terribly nervous. Why do you think that is?

CL: Ha, that made me laugh! I think writers are perhaps more broken than the average person, that writing heals us. And, of course, that means, when we aren’t writing, we are searching for that stray Valium we just know was around here.

TBD: When we were looking for a publisher for The Essential Guide to Getting Your Book Published, we turned down a much larger offer from one of the Big 5 publishing houses to go with Workman, an independent publisher. We believe our book would now be out-of-print, instead of in its third edition, if we had taken more money and gone with a publisher who really didn’t know how to reach our audience, one owned by a corporation whose guiding principal is profit as opposed to developing and nurturing writers. What are your thoughts about finding the right publisher for your book?

CL: The right publisher is everything. I have had five (count ‘em) before I got to Algonquin. Two small ones went out of business. Three big ones ignored me. My sales were enough to buy groceries. When I got to Algonquin, everything changed. I kept saying, “You know I don’t sell, right?” And they kept saying back, “You will now.” Six weeks before Pictures of You came out, it was in its sixth printing. The month it was out, it was on the New York Times Best Seller List. All of a sudden I had a career, and the people who wouldn’t take my calls before were now calling me! I’ve never been treated so well. Algonquin respects their authors, they keep selling a book long after it’s been out—and they totally work out of the box, which gets amazing results. I call them the gods and goddesses for good reason.

TBD: What are you currently writing? What are you currently reading?

CL: I’m writing the first chapter of my new book, and I’m too superstitious to say anything about it. I’m reading Shelter in Place by Alexander Maksik, which is fabulous, and I have this book Idaho by Emily Ruskovich.

TBD: We hate to have to ask you this, but we do. What advice do you have for writers?

CL: Never ever ever ever give up. Never. Someone says, “no”? The next person might say, “yes.” And do not write to the marketplace. Write the book that speaks to you, that is going to change YOUR life. If your book can do that, well then, it will change the lives of others, too.

Caroline Leavitt is the author of the Indie Next Pick Cruel Beautiful World, and the New York Times Bestsellers Pictures of You and Is This Tomorrow. She reviews books for the San Francisco Chronicle, The Boston Globe and People, and she teaches novel writing online at UCLA Writers Program Extension and Stanford, as well as working with private clients. She can be reached at www.carolineleavitt.com.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

JOIN OUR NEWSLETTER TO RECEIVE MORE INTERVIEWS AND TIPS ON HOW TO GET PUBLISHED.  

Ann Ralph author

The Book Doctors: Ann Ralph on the Joys of Fruit Trees, Taking Care of Mother Earth, and How to Get a Book Deal Writing About Something You Love

We first met Ann Ralph when she won our Pitchapalooza with one of the greatest elevator pitches we’ve ever heard: The Elements of Style for fruit trees. It made total sense even as it was counterintuitive. It communicated something so clearly, with such economy, intelligence and style. She also presented it in such a smart, relaxed, fun and yet information-packed way you couldn’t help but sit up and pay attention. Plus, who doesn’t love a great fruit tree? So now that her book Grow a Little Fruit Tree: Simple Pruning Techniques for Small-Space, Easy Harvest Fruit Trees is out, we thought we’d pick her brain and find out exactly how she did it.

To read this interview on the Huffington Post, click here.

2015-09-23-1443032716-6095134-AnnRalph.jpeg 2015-09-23-1443032771-3640609-annralphgrowalittlefruittree.jpeg

The Book Doctors: How is your garden?

Ann Ralph: The garden is thirsty, but so far, so good. These dry winters are unusual and scary. Long, dry summers are nothing new. In most of California rain stops in May and won’t start again until November. I planted with this in mind. The plants on a hot bank behind my house do entirely without summer water. The roadside tree trimmers left behind a huge pile of chipped prunings last fall. This stuff is gold to me. I applied it as a deep mulch around my fruit trees and ornamentals. Mulch helps tremendously with transpiration. I water my established fruit trees only about once a month. Mulch improves soil quality and sequesters carbon, too.

TBD: How did you get started as a writer?

AR: Nursery work was meant to be a placeholder until I got a real job. I got waylaid in a composition class on the way to a respectable career, then abandoned pretense for the work I liked, low pay, the outdoors, a cavalcade of interesting questions, great people, and writing in my off hours.

TBD: What are some of your favorite books and why?

AR: However beautifully rendered, nonfiction is constrained by facts. I get more sustenance from the truth in fiction: I think of the Salman Rushdie character who cooks grievances into her chutneys. I wish everyone would read All the King’s Men, A Passage to India, and A Place on Earth. When our president quotes Marilynne Robinson, I feel sure we’ll be okay.

TBD: How did you get started as a fruit tree enthusiast? What are some of your favorite fruit trees and why?

AR: I grew up in the San Joaquin Valley. We were awash in fresh fruit all year long. I went out the front door for Meyer lemons. Neighbors left bags of nectarines on the front porch. Teachers, like my dad, graded and weighed peaches for Del Monte in the summertime. He brought home leftover lug boxes full of fruit. My mother canned peaches and apricots to tide us over until summer came again. I had no idea how good we had it until I left California for New York. This last weekend I visited friends in Ripon and came home with a huge box of tree-ripe grapefruit. There is never too much grapefruit at my house.

TBD: What were some of the joys and difficulties of taking your passion and turning it into a book?

AR: I had a good idea about what made fruit trees confusing and difficult for people, and what was missing from existing books on the subject. Storey asked me to double the content. How right they were! Every step in the process led to a better book. The photography was more complicated than I expected it to be. Marion Brenner was generous with her time and up for anything. The trees, weather, light, and backgrounds weren’t as cooperative. The photos took another year, the design a third. I sometimes despaired that I’d ever see the thing in print.

TBD: You’ve gotten some wonderful reviews. What did you do to promote and market the book?

AR: Storey Publishing has reach into the book business I could never have managed on my own. My sister has been a buyer for independent bookstores for thirty-five years. She drilled into me a sense of my shared responsibility for the book’s promotion. I knew my audience. I also knew I had a book that people needed and would want to buy. I have great garden connections from Berkeley Horticultural Nursery. I’m easily evangelical on the subject of fruit trees.

TBD: The environment is going through some terrible times. What do you think are some solutions to bring back a balance with nature?

AR: Humans wield a lot of clout in the natural world. The organics now in markets are there because we wanted to buy them. We can look to decisions we make everyday, regarding packaging for one. We’re drowning in plastic. Recycling is better than nothing, I suppose, but recycling plastics is a dirty business. I make yogurt at home. Its deliciousness aside, this small action by one person eliminates a need for hundreds of plastic containers. The environment doesn’t exist apart from us. We’re in the thick of it. For good or ill, we build it as we go.

TBD: How did you get a book deal?

AR: The Book Doctors pulled my name out of a hat at a Pitchapalooza at Book Passage in Corte Madera. They liked my pitch. I shopped a proposal around to several publishers with interest but without success, always on the heels of another fruit book. Arielle took the idea to Storey Publishing. I strengthened the proposal based on information from The Essential Guide to Getting Your Book Published. I’m sure that made the difference. I’m not just saying this because the Book Doctors happen to be asking the question. It’s true.

TBD: What advice do you have for fruit tree growers?

AR: Keep your fruit trees small enough to manage. I wish I could take credit for my favorite pruning advice. It came from a UC Davis seminar, “If you don’t know what to do, cut some stuff out.” Fruit trees are forgiving. If you goof it up, they give you another chance.

TBD: What advice do you have for writers?

AR: Let’s leave fruit advice to me and writing advice to Anne Lamott.

Ann Ralph is the author of Grow a Little Fruit Tree: Simple Pruning Techniques for Small-Space, Easy Harvest Fruit Trees. Publisher’s Weekly called the book “a thrilling read for the backyard farmer.” She is a fruit tree specialist with 20 years of nursery experience. She lives in the Sierra Foothills near Jackson, California.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, June 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

The Book Doctors Writing Tips Melissa Cistaro on Horses, Mothers, Bookstores and How She Got Her First Book Deal

We first met Melissa Cistaro when she pitched her book to us at a Pitchapalooza we did for Book Passage (one of America’s great bookstores) in Corte Madera, California. We’ve been doing this so long we can usually tell when someone has a book in them and is capable of getting it out successfully. And we knew Melissa had the right stuff as soon as she opened her mouth. Arielle then made a suggestion to Melissa that she calls perhaps her greatest move as a Book Doctor: she told Melissa that she should get a job working at Book Passage. This is what separates the doers from the talkers. Melissa actually did it; she got a job at Book Passage. Eventually she became the person who introduces authors when they do events at Book Passage. Some of the greatest authors in the world come through that bookstore. Now Melissa gets to move from being the person who presents authors to the author being presented. So we thought we would pick her brain to see how she did it.

To read this interview on the Huffington Post, click here.

2015-08-24-1440444117-2297160-MelissaCistaro.jpg 2015-08-24-1440444172-3706305-melissacistaropiecesofmymother.jpg

The Book Doctors: How did you get started as a writer?

Melissa Cistaro: This may sound odd, but I think that becoming a mother is what turned me into a writer. Even in college, I still considered writing one of my greatest weaknesses. But when I saw my own child for the first time, I knew I had to figure out how to tell the stories that had been hiding inside of me for so long. I started taking classes at UCLA Extension, and it was there that I caught a glimpse of my writing voice–and after that, I couldn’t stop writing. I’ve always believed that motherhood opened a portal inside of me that gave me permission to write. If I hadn’t become a mother, I don’t know that I would have become a writer.

TBD: What are some of your favorite books and why?

MC: In the house I grew up in, we rarely had access to books. I was not a child who discovered books early–they came late for me, and when they did, I had a lot of catching up to do. One of the first books to completely mesmerize me was Arundhati Roy’s The God of Small Things. The language was magical and the story deep, evocative and riveting. I am often pulled into stories through language. Fugitive Pieces is another book that I drew me in with its incredible poetic narrative. Divisadero by Michael Ondaatje and a short story collection by John Murray called A Few Short Notes on Tropical Butterflies. Oh this is hard! I could go on and on with favorite books.

TBD: What made you decide to write a memoir?

MC: I started this story as a work of fiction. It was easier for me to dive into it as someone else’s narrative rather than my own. For years, I wrote calling myself Paisley Chapin in the story, but eventually I realized that I wasn’t very good at drifting away from the truth, as I knew it. Early on, I showed my oldest brother some chapters, and he said to me, “Sorry Sis, but this ain’t fiction you are writing.”

TBD: How has your family reacted to seeing themselves in print?

MC: The book was very difficult to hand to my father. There were many facets of our childhood that he wasn’t aware of–and it was definitely emotional for him to take in our story on paper. He has been exceptionally supportive of the book and, ultimately, a proud father. My brothers also have been generous and supportive. Naturally, there were some details that we recalled in different ways, and we have since had some great conversations about our childhood.

TBD: You attended a number of writing programs, do you recommend this? What are some of the benefits and liabilities?

MC: Classes and workshops were crucial along the way, as was being in a writing group. But I eventually got to a place in the process where outside input began to stifle me as a writer. The feedback was always helpful, but I also had to take responsibility for what I ultimately wanted to write. If there are too many voices and opinions, it can get overwhelming. I’ve become less fond of workshopping and more of a fan of having a few select and trusted readers.

TBD: Which helped you more as a writer, being an equestrian or a mom?

MC: Whoa–this is an interesting question. I don’t know if I’ve ever considered how riding has informed my writing. Communicating with an animal requires a great deal of paying attention and observing, and I think that certainly translates into the writing process. I once had to throw myself off of a horse that was running at full speed back towards the barn. I could see the low awning of the barn ahead, and I knew I had lost control of the horse. I didn’t want to end up trapped under the awning or thrown dangerously sideways–so I made a decision to pull my feet out of the stirrups and make a flying dismount. I skidded and tumbled across the hard summer dirt, landing safely (and sorely) between two spindly birch trees. I think, whether we are parenting or writing or on a runaway horse, we have to make big decisions and sometimes we don’t know precisely what the outcome will be.

TBD: Did working at a bookstore help you as a writer?

MC: Absolutely. If you love books as much as I do and you want to surround yourself with likeminded people, go work in an independent bookstore. Bookstores are magical places. You get to meet authors and discover new books all the time. I also learned how sometimes great books thrive and other equally beautiful books can sometimes wither on the shelf. I quickly gleaned how subjective the world of books can be. This armored me with very humble and realistic expectations as I entered the publishing arena with my own book. I had a completed draft of my memoir when I started working at Book Passage, and I decided to put it in the proverbial drawer for a year so that I could focus on other books and writers. This turned out to be a great plan. Two years later, I met my agent during an event I was hosting.

TBD: You’ve now seen hundreds of authors do events as event coordinator at one of the great bookstores in America, Book Passage. What mistakes do you see writers make? What do you see successful writers do to help themselves?

MC: I have a wonderful job at Book Passage. I introduce authors, host their events and read their books. I find that, for the most part, authors are truly grateful and gracious when they come to Book Passage. I learn something new at every event I host. I take a lot of notes. We always appreciate when an author stands up and thanks independent bookstores for the hard work they do, because we certainly don’t do this work for the money (which is essentially minimum wage). We do this work because we love working in the landscape of books, ideas and creative minds.

TBD: What did you learn about finding an agent and publisher that you think unpublished writers would like to know?

MC: Finding that one agent who falls in love with your work takes a lot of time, patience and perseverance. Expect a lot of rejection. Grow extremely thick skin. And keep writing what you are passionate about. When you find that agent, he or she will help get your manuscript to the right publisher.

TBD: What was the most frustrating part of the publishing process from idea through publication for you?

MC: The publishing process is full of surprises, and I had to carry my publishing “Bible” with me everywhere. (That would be your book!). There are so many things you can learn in advance about how publishing works and all the ins-and-outs of contracts, deals, agents, etc. It was a tremendous and challenging education going through the publishing process. The landscape is changing so fast that it’s important to keep informed.

TBD: How can writers best use their local bookstore to help them in their career?

MC: Support your local bookstore. This means buying books from them. Attend their events. Introduce yourself to the booksellers and tell them you are a writer. Ask them for advice and book recommendations. Let them know you are not going to get a recommendation and then go purchase it for a few dollars less online. Today there are many ways a writer can professionally self-publish their books, and this is a perfectly respectable way to publish. Just make sure that if you self-publish, it’s on a platform that is compatible with independent bookstores. (This is kind of homework that authors need to do when looking into their publishing options!)

I love meeting writers at Book Passage, and I appreciate when they tell me they are a writer because I know how challenging this path is. I also know that one day they may come in and tell me that their book is being published–and guess who is going to make sure that they get a reading at Book Passage?

TBD: What advice do you have for writers?

MC: If there is a story you need to tell, you must do it. You must keep writing and writing until you are both empty and full. No story is too small for this world.

Melissa Cistaro‘s stories have been published in numerous literary journals, including the New Ohio Review, Anderbo.com, and Brevity as well as the anthologies Cherished and Love and Profanity. She works as a bookseller and event coordinator at Book Passage, the esteemed independent bookstore in Northern California. Between the years of raising her children, writing, bookselling, teaching horseback riding, and curating a business in equestrian antiques – Melissa completed her first memoir, Pieces of My Mother.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, June 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

Jenny Milchman

The Book Doctors Writing Tips Jenny Milchman on How to Get a Book Deal After Only 11 Years of Bitter Rejection

We first met Jenny Milchman when we heard about some crazy book tour she was doing that seemed almost as ridiculous as the book tour we were doing. Essentially, The Book Doctors have been on tour for seven years, during which time we’ve done over 300 events. We wanted to connect with Jenny to see how she was doing it, and maintaining her sanity. When we reached out to her, we found out she was not only a wonderful writer, but also a wonderful human, generous, smart, funny, down-to-earth, full of joy and expertise. Now that she has a new book out, we thought we might pick her brain about books and writing and yes, touring.

To read this interview on the Huffington Post, click here.

2015-07-23-1437613084-9812268-jennymilchman.jpg 2015-07-23-1437615494-5610088-jennymilchmanasnightfalls.jpg

The Book Doctors: How did you first become interested in being a writer?

Jenny Milchman: I don’t remember a time when I didn’t want to be one. In fact, the desire, or predilection, or bug apparently predates conscious memory. All of my [failed] college essays began with the line, “I wanted to be a writer before I knew how to write,” which came from an anecdote my mother told about how she used to write down bedtime stories that I dictated at the age of two.

TBD: How did you learn how to become a writer?

JM: I did a lot of workshop-type things between high school and college. Summer Arts Institute in New Jersey was formative, and I studied with poets like the late Kenneth Koch and Robert Kelly in college. But the way I learned to write a novel, a whole, structured work of long-form fiction, instead of just scribbling lines and starts until I’d lost interest, was by reading every book on craft I could get my hands on. I called it my self-inflicted MFA and during the years I was inflicting it, I must’ve read every book in the Writer’s Digest catalog. And a whole lot more. Albert Zuckerman of Writers House fame wrote a great book called Writing the Blockbuster Novel. Donald Maass wrote The Breakout Novel. Anne Lamott, Bret Lott, Stephen King, James N. Frey–not the scandalous one–the list goes on and on and on and on. Those authors schooled me more than any class.

TBD: What are some of your favorite books, who were some of your favorite authors, and why?

JM: Oh, gosh, this is always the toughest. Impossible really. I loved the great short storyists growing up. Shirley Jackson’s “The Lottery,” Richard Connell’s “The Most Dangerous Game,” W.W. Jacobs’ “The Monkey’s Paw.” Anything by O. Henry. I studied the Victorians in college and all three Bronte sisters, George Eliot, and Henry James were great favorites of mine. But perhaps the most visceral authors, the ones who really took my heart in their hands and squeezed it into a ball, were the great horror writers of the 1970s. Ira Levin, Frank De Felitta, David Seltzer, William Peter Blatty, and of course, Stephen King.

TBD: How did you get your first book deal?

JM: It took me 11 years, 3 agents, and 8 novels before I finally landed a book deal with Ballantine. How it happened required all eleven of those years: reading those books on craft, going to events at bookstores and seeing how real authors did it, building a circle that included people like you, David, and Arielle. But in the sense that big events do come to one single moment in time…this one rested on a favorite author, Nancy Pickard, who read my eighth novel in manuscript form and passed it on to her editor. I’ve been with the same editor for both books since my debut, and I hope we never part. My third novel is dedicated to Nancy and our mutual editor.

TBD: How do you deal with rejection?

JM: I stomp around and cry and whine and scream. I break computer screens. Seriously–when a much loved bookstore declined to do an event with me, I fell over my computer sobbing, and the screen cracked. Don’t be like me.

Rejection is part and parcel of this business–I just never got good at accepting that.

TBD: What is your new book about?

JM: If I tell you that As Night Falls is about two convicts, one huge and one wiry, who escape from an Adirondack prison, would you believe me? But on a deeper level, it’s about how a mother’s love can go awry, twisting and thwarting the generations to come in one unending double helix. When the convicts encounter a family contained by a snowstorm in their mountain home, only unveiling the secrets from the past will allow for true escape.

TBD: Why did you decide to go on the longest book tour in the world, and how did you go about setting it up?

JM: You mean not every published author rents out her house, trades in two cars for an SUV that can handle Denver in February, asks her spouse to work from the front seat while the kids are car-schooled in the back, and hits the road for 50,000 miles? What??? Oh right. My publisher was skeptical, too.

But when it takes you eleven years to get published, you either make a lot of friends or a lot of enemies along the way. I was lucky enough to make friends. And when I finally had a book released, I wanted to go out and thank them. Face-to-face. The world’s longest book tour–as Shelf Awareness called it–made the virtual world come alive, and that’s when true magic sparks, in my opinion.

And since my debut novel wound up going into six printings in hardcover, people became a little less skeptical. I wouldn’t say that sending authors around the country for seven months has quite become standard operating procedure for the Big 5, but by this third tour, my publisher is helping with some of the events and cost. I also have a crack independent publicity team, a husband who is heck at the traveling salesman problem, and a whole country full of bookstores, libraries, book clubs, writers’ organizations like Sisters in Crime, and readers who know how to unroll one beautiful red carpet.

TBD: What are some of the things you love and hate about being a professional writer?

JM: At the risk of sounding Pollyanna-like, I love almost everything about it. This might be due to the whole eleven year thing. I’m so grateful to be where I am–I get paid to make up stories, and people actually want to read them–that sometimes it’s hard to see straight. Seeing a book of mine on a shelf catapults me back to the time when I was a small child, reaching for a title, and knowing that a whole other world awaited me inside. Getting to meet other writers, readers, booksellers, librarians, reviewers, journalists, interviewers, radio personalities, TV hosts, editors, agents, publishers…the people who keep this world of words churning, is an honor every single time. Writers’ conferences are sheer bliss for me. There’s one coming up–ThrillerFest–and I get tingles of excitement imagining being there. I honestly can’t think of a more thrilling industry–and we’re not as mean as Hollywood or Nashville.

But one thing does bum me out. I have trouble getting past a bad review. At least I haven’t broken any computer screens over a review. Yet.

TBD: When you win the Mary Higgins Clark award, does she come to your house and hang out with you? Who do you have to pay to win one of those awards?

JM: Well, in all seriousness, Mary does hand the award to you herself. And let me tell you, she is the most elegant doyenne anyone could hope to meet. After eleven years of rejection, that night provided balm for some wounded nerves. I would’ve paid a lot for it, but the truth is I think the awards process is fairly pure. A few years ago, I judged a major award and was a conduit for the most representative taste, not the big hits, nor the expected favorites, or the books that got the biggest push. It’s gratifying to me, especially as we come up to a big election year, that some things really can’t be corrupted.

TBD: I hate to ask, but what advice do you have for writers?

JM: Do ask! Please ask! I love this one. First, come find me, either virtually or on the road, because sharing, not advice (what do I know?), but a compendium of perspectives, tips, and stories gleaned from meeting many, many writers, struggling and successful, as well as publishing people, is one of the things I most love to do.

But if I had to boil all advice down to one single nugget it would be this. Know that anything we write can always use more work. It is never as good or done as we think it is. Critical feedback is like gold. Whether we accept it or not. Hearing different takes on what we create is the only way we will make it appeal to a broad range of readers. And that’s what we’re all hoping for, isn’t it? That’s why we write and read. To find the story that will carry us away.

Jenny Milchman is the author of the summer thriller, As Night Falls, a July Indie Next Pick. She has just hit the road on her third “world’s longest book tour.” Find her–literally–at http://jennymilchman.com/tour/bring-on-the-night-2015.

To receive more interviews like this one, join our newsletter

Lance Rubin Author Photo

Lance Rubin on Harry Potter, the Stinky Cheese Man and How to Get Your Debut Novel Published

One of the fun things about being a Book Doctor is that we get to travel to cool places and meet cool people. If you haven’t been to San Antonio, do yourself a favor and go. It’s a beautiful city. The San Antonio Book Festival was really a blast: great authors, great craft stuff for Olive, our daughter, and most importantly, lots of readers. While we were there, we met Lance Rubin at the party they have for authors. He explained what his first book is about, and it’s great. We decided to pick his brain about writing, publishing, and how he got his first book deal. To read on the Huffington Post, click here.

 

The Book Doctors: How did you get started as a writer?

Lance Rubin: Since I was eight years old, I always thought I was going to be a professional actor. So the writing I did through most of my life was often in service of that. When I was younger, I wrote skits and short films with friends that we would perform. In college, I wrote and performed a one-man show. After college, I co-wrote and performed a sketch comedy show called The Lance and Ray Show at the Upright Citizens Brigade Theatre. Then, several years ago, I was finding my acting career frustrating and unfulfilling right around the same time I read The Hunger Games. I really loved it, and I thought, “Maybe I’ll try to write a YA novel.” It wasn’t a fully rational decision, but I started writing, and I was having such a good time–feeling empowered and creatively fulfilled in new, exciting ways–that I kept at it. Even though I hadn’t written long-form fiction before, I think all the various writing I’d been doing my whole life completely informed this book.

TBD: What are some of your favorite books and why?
LR: Some favorites include:

The Harry Potter series by J.K. Rowling. Such brilliant storytelling: magical situations always grounded in humanity; a complex story that weaves and intertwines through seven books; humor that comes from a place of love; and fully fleshed-out characters who truly care about each other. I could go on and on. Anyone who’s been resisting reading these is a fool.

The Amazing Adventures of Kavalier and Clay by Michael Chabon. Not only does Chabon spin the most delightful, acrobatic sentences, but he tells a completely engaging story of friendship, love, comic books, WWII, and superheroes.

The Spontaneous Fulfillment of Desire by Deepak Chopra. This nonfiction is all about the power of coincidences and synchronicity. I try to read it every couple years because it makes life more fun; you start to find coincidences everywhere, like a code from the universe you have to solve.

The Stinky Cheese Man and Other Fairly Stupid Tales by Jon Scieszka and Lane Smith. When I first read it as a kid, it made me aware of the way books can subvert narrative expectations and make you laugh out loud.

TBD: How did being a professional actor help and/or hinder you as a writer?
LR: As an actor, I was always trying to get inside the head of a character, figure out how that character thinks and responds to the world. When I started writing this book, with its first-person narrator, I realized there was a surprising amount of overlap, as I was essentially doing the same thing: figuring out how the main character (and all of the other characters, too) thinks and responds to the world. And it was even better because now I got to actually come up with what the characters say! That said, since I come from the world of acting and comedy, I’m often so focused on dialogue that the descriptive parts of my writing are severely lacking. But hey, that’s what rewriting is for!

TBD: The idea for your new book, Denton Little’s Deathdate, is so cool. How did you come up with it?
LR: I think about time a lot. I’m always taking inventory of my life in terms of dates. I’ll think things like, “What was going on in my life a year ago today? Two years ago today? Three?” And so on. And I’m usually able to remember. So one day I thought, “What if I could take inventory of my life in terms of a future date? Specifically, themost important date, the day I’m going to die?” I wondered how this would change the way I lived. Or if maybe it wouldn’t change a thing. And then I thought, “What ifeveryone knew the day they were going to die?” So then there was the idea: in a world where everyone knows their deathdate, the protagonist is going to die tomorrow. That was pretty much all I had for a few years. The rest came later.

TBD: How did you go about getting a book deal?
LR: I just Googled “book deal,” clicked on the first link that appeared, and signed up! Isn’t that how it works for everybody?

Apologies for that dumb joke. I did have a relatively charmed journey to a book deal, as my best friend since I was three, Zack Wagman, has worked in publishing for over a decade and is a brilliant editor, currently at Ecco. He was one of a handful of close people in my life who read the first draft of my book and gave feedback, and then was one of a duo of close people in my life (along with my wife, Katie Schorr) who gave feedback on the three or four subsequent drafts over the next year. Finally, once I had a draft that was in solid shape, Zack connected me to agent Mollie Glick at Foundry Literary + Media, who responded to the book and signed me. (I know getting an agent is not supposed to be such a smooth process, so I understand if writers out there want to spit in my proverbial soup. I’ve faced a ton of rejection in my life, too, if that makes you feel better. See: abandoned acting career.) Mollie is terrific, and she guided me through one last big rewrite before submitting to various publishing houses. In November 2013, Denton was sold to Knopf Books for Young Readers.

TBD: What was it like working with your editor?
LR: Super. I feel so fortunate that I ended up working with Nancy Siscoe. She’s smart and kind and funny, and she loves all the same things about my book that I do. By the time she got my first book, it had already been rewritten a lot, so her changes were minor but really insightful as to things that would make the story clearer and more satisfying. My second book, which comes out in April 2016, was pretty much a mess when she got it. So I was truly relieved when I received her pages and pages of single-spaced notes and they all resonated with me. It was like, “Oh man, she has great ideas about how to make this less of a mess. Thank god.”

TBD: We’re intrigued by the musical you’re writing. What exactly is Annie Golden: Bounty Hunter, Yo!?
LR: Hey, thanks for asking! It’s a musical I co-wrote with Joe Iconis and Jason “SweetTooth” Williams about a veteran musical theater actress named Annie Golden (to be played by veteran musical theater actress Annie Golden, known to many as Norma on Orange is the New Black) who gets pulled into the world of bounty hunting and starts kicking ass in ways she never imagined she could. It’s a comedy highly inspired by exploitation movies of the 1970s and ’80s–both story-wise and musically–but it’s also about breaking out of the boxes society puts people into. It’s been an exciting project to work on. We’re hoping it will have its first production in the not-so-distant future.

TBD: Did you outline your book before you started writing? What kind of a routine do you have as a writer?
LR: Thus far in the two books I’ve written, I haven’t outlined before starting my first drafts. I generally have some broad ideas about where the story might go and a page or two of notes on characters and potential plot points, but then I just start writing and discover as I go. In the case of my second book, I got about 15,000 words in, realized I hated where the story was going, scrapped it, and started again. Outlining might have helped me avoid that, but it’s still the way I prefer to work.

As far as writing routine, I have several coffee shops and libraries that I bounce between. Last year, I worked almost exclusively at the Tea Lounge in Brooklyn. Then it closed out of nowhere in December, which was quietly devastating. I now keep a rotation of several spots because I’m not gonna get hurt like that again.

When I’m working on a first draft, I’m always aiming for word count, which was something I took from Stephen King’s On Writing. With my first book, I tried to get 1,000 words a day. With my second, I aimed for 2,000 (and often only got to around 1,700).

I work way better in the morning, so it’s often an 8:30 am – 3 pm workday, give or take an hour (and sometimes I’m needed on Dad duty for my 1-year-old son, so that timing’s always subject to change).

I usually listen to music while I write, and the headphones going in is my indicator to myself: “Okay, stop dicking around on the internet. Time to work.”

TBD: I noticed your book has been translated into several languages. It was really fun for me when I saw my book in Russian and its different covers. What was it like seeing the book you wrote in a language you can’t read?
LR: That’s absolutely been one of the most surreal parts of the experience. Each cover has had its own wonderfully distinct take on the story, which has been so cool, but it’s the different-language part that is truly hard to wrap my head around. I heard an audiobook sample of the German edition last week, and I think my brain exploded. This story I plunked out on my laptop in random coffee shops has ended up in a recording booth in Germany, being read aloud by some talented German actor. That’s nuts.

TBD: We admire the fact that you publicly admit to loving the New York Knicks. How are you holding up during this very difficult time?
LR: Oh man, it’s been so rough. I mean, maybe there’s some historical joy in knowing I just lived through the Worst Knicks Season of All Time. No, there really isn’t. What a joke of a season. I miss Jeremy Lin.

TBD: I hate to ask you this, but what advice do you have for writers?
LR: Ha, I love the disclaimer at the beginning of that question. Here’s my two cents: whether you’re published or not, you need to start operating as if you’re a published writer. Make writing a part of your daily routine, as if it’s your job. Don’t wait for inspiration to strike; just sit down and do the work every day. If you don’t take yourself seriously in this way, then the universe won’t be able to, either.

Lance Rubin is a New Jersey native who has worked as an actor and written sketch comedy, including successful runs of The Lance and Ray Show at the Upright Citizens Brigade Theatre. He’s also co-writing a new musical called Annie Golden: Bounty Hunter, Yo! and loves Pixar, the Knicks, and Back to the Future. Lance lives in Brooklyn with his wife and son. His debut novel, Denton Little’s Deathdate, is out now from Knopf Books for Young Readers, to be followed by a second Denton book in 2016. Learn more at lancerubin.com and follow him on Twitter @lancerubinparty.

Ylonda Gault Caviness

Ylonda Gault Caviness on Being Black, a Mom, a Black Mom and How to Get a Book Deal

The Book Doctors first met Ylonda Gault Caviness when she won our Pitchapalooza at Words Bookstore in Maplewood, NJ. We were immediately struck by her presence, authority, wit, style, and the way she could string words and ideas together in exciting ways. We’re very excited her book Child, Please: How Mama’s Old School Lessons Helped Me Check Myself Before I Wrecked Myself is out, and we thought we’d pick her brain about the process of getting successfully published. To read on the Huffington Post, click here.

Ylonda Gault Caviness's Child, Please book cover Ylonda Gault Caviness

The Book Doctors: When did you start being a writer and how did it affect the way you see the world?

Ylonda Gault Caviness: I started being a writer at age 8 or so. I was in an all-white school at the time–which wasn’t as traumatic as you might think. I was treated warmly by 98 percent of the kids there. But a not-so-silent minority did call me the N-word occasionally and I could tell that a couple of teachers either felt sorry for me or didn’t quite know what to feel. So I always had this sense of “other-ness.” Writing assignments were my absolute favorite part of the day. In hindsight that’s not saying much because the other parts we were filled with things like either attending mass or reciting the rosary–honorable activities, of course, but at 8 or 9 not so much.

Still, writing made me an observer of life. It’s made me someone who tends to focus on the details and minutia of life. I blame all my most annoying qualities on the fact that I have a writer’s view of the world. I don’t remember a time when I didn’t see myself as a writer. It’s the only thing I ever wanted to be. Well, there was a brief period when I endeavored to be Samantha Stephens. I was young and I thoughtBewitched was a career option, like being a nurse or teacher. To my mama’s credit, she never dissuaded my aspirations. Never let on that despite all my nose twitching–practice, in this case, would not make perfect. Nor was there the most remote likelihood that a little black girl would grow up to be a white woman. I guess Mama didn’t want to be a dream killer. Either that, or she was paying me no mind. In hindsight, it was probably the latter.

TBD: When did you start being a mom and how did it affect the way you see the world?

YGC: Although the first of my three kids was born 16 years ago, I don’t think I really started being a mom right away. I was physically caregiving. But I don’t think I became fully present in mom-dom until much later. Until recently, Mother’s Day seemed to me a holiday for veteran moms. Even when my third was born in May 2007–two days before Mother’s Day–I was singularly focused on my mama, who was visiting us at the time. In my head, I hadn’t yet earned bona fide, official motherhood status yet.

As my oldest kids grew into pre-adolescence I think I gained a much deeper understanding of who they were as people. And it became really clear to me that it was my job to let them grow into who they were meant to be–not some pre-determined notion of who they SHOULD be. When I started to take my hand off the wheel is when I started to see that they were already all that–and a bag of chips. For example, it became clear that the eldest one didn’t need expert tips to make her strong. I thought she was a big ole sassy pants, but she actually has all the best qualities of an independent person who can resist peer pressure. My younger daughter didn’t need to learn empathy; she came here with a sensitive heart. Same for my third, who is one of the most kind and generous people I know.

TBD: When did you start being black and how did it affect the way you see the world?

YGC: I’m really fortunate that I’ve been so black for so very long. And I was born during a time when, as far as I could see, anybody who was anybody was also black. In the early 70s, there was the Black Panther Party–badasses, Mavis Staples, Curtis Mayfield and–forget Beyoncé; I don’t care what Jay Z says–the baddest chick in the game was and still is Pam Grier. I mean, to have anything at all in common with Pam Grier clearly made me a bad mamma jamma by association. So I think growing up black gave me confidence and strength and a fighter’s mentality. I recall so clearly James Brown singing on the radio songs like “I’m Black and I’m Proud” and–my fave–“I Don’t Want Nobody to Give Me Nothin’. Open up the Door I’ll Get It Myself.”

These days a lot of people, especially famous people, will say “don’t label me as black; I’m a person.” And I get that in a way. But I’m really into being black. I feel like it makes me wise; makes me strong; makes me creative; and makes me cool. Of course, one need not be black to have all these great qualities. But if you really own your blackness, you see it as an attribute not a burden. So I’m very happy to be called black.

TBD: What were some of your mother’s mothering techniques?

YGC: Not sure it was a “technique” so much. But Mama rarely paid us any mind. The beauty of that approach was that we knew our place. We never thought we mattered all that much to the world unless we achieved something. Kids now seem to get major props just by virtue of the fact that they exist. Kids in the playground are surrounded by moms cheering their descent down the slide: “Yay, Sofie. You’ve mastered gravity!” My brother, sister and I knew that we had to earn praise. She was not cheering our descent down the slide. She wasn’t giving us extra cookies for doing well in school. Or worrying over us, which forced us to figure life out. It seems harsh by today’s standards, but it was–from what I gathered–pretty much the same in all of my friends’ homes.

TBD: How did you develop your writing skills?

YGC: If I have a skill at all, I think it’s that I know how to work relentlessly to place truth at the center of anything I write. Pretty prose is great. And I love a good turn of phrase as much as the next person. But in the end, if it’s not really, really real, I know I have to dig deep and maybe even start all over from scratch. My life as a writer is very tortuous because of it. Mama–being the cut and dried person she is–used to say to my siblings and me: “If you’ll lie, you’ll steal.” She always made you feel so worthless and despicable–even if you told a little bitty lie about eating the last fig newton or some such that I guess it stuck with me.

But when you think about it, if you can’t tell the low-down and dirty truth about yourself, at least as much as you know of it, why bother? Who are you helping? I’m not saying I’m some kind of superhero, but I honestly believe my writing is supposed to help people. It’s supposed to touch somebody in a dark corner of their heart and heal a wound. Anyone who knows me knows that I’m a sort of weird, confused and broken soul. I know I’m charged with sharing that.

TBD: Your book started out as a general parenting book, not necessarily about race. How did it become a memoir that has so much about race in it?

YGC: I didn’t realize when I started writing the book how much of my motherhood was rooted in my blackness. Like anyone, my mother played a huge role in how I mothered and her experiences, growing up in the Jim Crow South and such, clearly shaped her parenting.

What I learned in the writing of my memoir, though, is that one of the things that makes our country great is the mix of cultures. They don’t exactly melt into a pot, though. And that’s not a bad thing. We bring cultural differences to our cooking. We bring cultural differences to celebrations and holidays. And, guess what? Although we don’t talk about it much, we bring cultural differences to child rearing. My hope is that we can lift up those differences and begin a new conversation, instead of pretending the differences don’t exist.

TBD: What was it like writing for The New York Times?

YGC: It was cool, because I didn’t know I was going to be picked up by the New York Times. I wrote my essay with the idea that I would submit it to a bunch of outlets. Had I known I’d be writing for the New York Times going into the whole process, I might have been intimidated. And the end result might not have been so bold.

Ignorance truly can be bliss. Once the Times accepted the piece and I went through the editing process, I am not sure I understood the power of it all. And, it’s funny. At every turn a part of me kept thinking someone high up on the Times masthead was going to come along and say, “We’ve changed our minds. This piece sucks.”

TBD: How did you get your book deal?

YGC: I won a Pitchapalooza event–which is sort of like American Idol for authors, in Ridgewood, NJ. It was crazy: a room filled with, like 200, would-be authors. And each contestant got a number. Then one by one, you get up in front of the crowd and pitch your book idea to a panel of judges made up of publishing pros.

There is no Simon Cowell and none of the panel members call out “Yo, dog!” But you and your wife Arielle Eckstut definitely have a shtick. And I remember being so nervous! I practiced for hours. And I rolled up in there with my writer’s group crew in tow. For me, I’d already won simply because I fought my doubting thoughts and got up to participate. That’s why, at the end, when the winner was announced I sort of looked around–waiting for this Ylonda Gault person to stand up. Then I suddenly realized it was me! I was the Ylonda Gault person–the winner.

From there Arielle worked with me to whip my proposal into shape. And it’s important to note that the book I pitched was not a memoir. I had absolutely no plans to tell my story. I was just going to write a parenting book and include a few personal anecdotes. It was Arielle who insisted that the personal stuff was the actual book. It took me about a year to come up with and write the Child, Please proposal. Then Arielle introduced me to Jim Levine, of Levine Greenberg Rostan–her mentor.

TBD: How did you go about developing your platform?

YGC: Hell if I know! Seriously, each time I took a job or an assignment I thought I was simply going from one job to another–not at all conscious of any sort of platform. I laugh my butt off when people say, “Wow! Your resume is great!” I think to myself: “Where were you in 2009 when I was laid off?”

I think the best thing anyone can do–and this sounds corny, I know–is do the work you believe in. And stick with it.

TBD: What do you do to make a hook that gets your book everywhere from National Public Radio to Essence magazine to The New York Times?

YGC: In no way did I get her alone, first of all. I have no formula. A lot of this stuff is just how the stars align in a certain moment in time. It’s not something you can forecast really. It’s like that Kanye West & Drake collabo, you know? Blessings on blessings on blessings. There are wonderful people all around me. I’m really fortunate that smart people, like Arielle Eckstut, helped me navigate the book proposal process. I have Jim Levine, the agent of agents, who has believed in me from the start. And Tarcher, the Penguin imprint, has the best editor in the game in Sara Carder. She has the support of publisher, Joel Fontinos. And the publicity team, Brianna Yamashita and Keely Platte, “got” Child, Please from the word “go.” Everyone did, really.

TBD: What advice do you have for writers?

YGC: You’ve gotta go for what you know. It’s the only way to be truly authentic. And if people don’t get it, the hell with them. You have to keep on keeping on.

TBD: For mothers?

YGC: Oh my goodness, I just realized, it’s the same drill! Following your instincts in everything. Mothering is a heart experience more than anything. So I follow my heart. I figure, even if I’m wrong (and I am, often) I have peace of mind. And I truly believe if I have honorable intentions that will be rewarded some how. I don’t believe kids know how good you are at this. It’s not like another mom took the stage before you and killed it–left the crowd screaming for more. But they can totally tell if your heart is not in it.

And in the end, I think we want them to see our truth. So they’ll know how to honor their own.

Ylonda Gault (@TheRealYlonda) is an author, veteran journalist and education advocate. Over the course of her 20-year print and digital magazine career, she has been a senior producer at iVillage; lifestyle and parenting editor at Essencemagazine. CHILD, PLEASE: How Mama’s Old-School Lessons Helped Me Check Myself Before I Wrecked Myself is her first book.

Gault’s feature writing and editing has appeared in a variety of publications including The New York Times, Redbook, Health and The Huffington Post. Best known for her coverage of family, parenting, women’s and lifestyle topics, she has been a frequent guest on NPR, TODAY, Good Day New York ABC News and other broadcasts. She lives in Northern New Jersey with her three amazing children.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

Irvine Welsh Talks to The Book Doctors on Huffington Post About Writing, America, Rejection and the ‘Sex Lives of Siamese Twins’

To read on Hoff Po click here.

Well, he’s at it again. Yes, Irvine Welsh has produced another wild tale full of maniacal madness. The Sex Lives of Siamese Twins. Naturally it’s got Siamese twins sexing it up and being surgically sawn in half. Murder, envy, fat chicks, lunatic kidnappers, media feeding frenzy, dildos pumping away like there’s no tomorrow . But this book is very different. First of all, it’s set in sun-splashed Miami, where Mr Welsh currently has one of his residences. It’s also written from the perspective of two women. And two women who couldn’t be much different from each other. I must confess I loved this book. I devoured it in a weekend, like a junkie binging on China white. You know, the good shit. And this book really actually changed my life. I became horrified by how much empty-calories I was shoving down my pie hole and I’ve been working out like a psycho-trainer was screaming in my ear about how I had to feel the burn. So I thought I would pick the brain of Mr Welsh and figure out how, & why, he did it.

9780385539388 Wels_9780385539388_jkt_ap1_r2

The Book Doctors: What inspired you to write a book that is so incredibly different from the dark, beer-stained, junky-filled landscape of Scotland that made you famous?

Irvine Welch: Miami – a different world altogether from Scotland, a much more visual, body-obsessed culture. I’ve a place there and I’m in the town often.

TBD: Many successful writers seem to write the same book over and over and over. But this book is so far removed from what your fans are used to. Did you think about that in terms of the Irvine Welsh brand? Do you feel pressure, either from yourself, or from your publisher, to just stick with what you already know works?

IW: I don’t think so. I love writing about where I come from, but you also need to step outside your comfort zone from time to time. Unless you are doing genre fiction and are more conscious of deliberate brand building, you can only really write the book you write. I have a blank page and that’s a great luxury. I don’t need to start the first sentence with ‘Harry Potter said…’ or ‘Inspector Rebus rose early…’ and that’s a luxury. I can bring back Begbie or Juice Terry, but only if they are the right tools for the job. In this case they weren’t, so I created Lucy and Lena to tell the story.

TBD: Was it difficult to write in the voice of 2 women who are American & so removed from the dialect of your home turf? What are the methods you used to capture these voices?

IW: The biggest problem isn’t so much the language and dialect. I’m quite tuned into that through living in the States and being married to an American. The toughest thing is the cultural references, all the TV shows etc, that inform conversations. I had to make sure a lot of American friends saw early drafts.

TBD: The main character in the story seemed to me to bear a striking resemblance to Frank Begbie, the notoriously violent psychopath in Trainspotting. Except for the fact that she’s a bisexual body trainer who (mostly) disdains alcohol. What draws you to these extreme characters and how do you manage to get into their heads so successfully?

IW: I like uncompromising characters. They are tough to deal with in real life, but great fun in fiction. With a character who is ‘out there’ you can literally have them do anything. That’s a blessing for a writer

TBD: I don’t want to spoil the plot, but there’s such a fantastic switch, actually several of them, toward the end of your book. Do you outline where your story is going? How do go about constructing plot?

IW: I tend to let the plot come from the characters. Sometimes I might have a vague idea of where I want to go, but I like to throw away my GPS and give them the wheel. “Take me to Miami…or anywhere else interesting” is my only instruction.

TBD: How is it that you’ve managed to get away without ever using quotation marks?

IW: I hate quotation marks. I read a Roddy Doyle novel years ago when I was starting out – The Commitments-  and his use of the dash seemed to convey the urgency of the characters better. So it’s Roddy’s fault!

TBD: I was fascinated by the theme of numbers. Did you do a lot of research for this book?

IW: Numbers and stats are huge in America. Especially sports. The idea of measurement is ubiquitous. I did a fair bit f research, but not as much as might be imagined. I suppose watching sports and reality TV is research…

TBD: When I am in Europe, the only fat people I seem to see are American tourists. This is of course one of the big themes of your new book. Why do you think Americans are so fat?

IW: The rest of the world is catching up! But consumerist culture is huge in America, as is fast food. You put those two together and you are heading for lardland.

TBD: Have you ever had a book rejected?

IW: Yes, I wrote a terrible ‘experimental’ novel for my third book. My editor said something along the lines of ‘this is shit. You’re just trying to show off. Go and write the book you really want to write.’ So I binned it and came back with Marabou Stork Nightmares, which is a book I’m very proud of.

TBD: Do you have any tips for writers who want to you explore the dark parts of human nature that would seem, at first blush, to be difficult to sell to the mainstream of the book world?

IW: If you think about the market you are in a very different game. Write what you want to write; work out how it sell it when it’s done.

Irvine Welsh is the author of Trainspotting, Ecstasy, Glue, Porno, Filth, Marabou Stork Nightmares, The Acid House, Skagboys, and, most recently, The Sex Lives of Siamese Twins. He currently lives in Chicago, IL.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

 

The Book Doctors Ask Pitchapalooza Winner Paula Fertig: How Did You Get a 2-Book Deal for Your Debut Novel?

The Book Doctors first met Judith Fertig when she won our Kansas City Pitchapalooza (think American Idol for Books). She was commanding without being overbearing, powerful but warm, a total pro. And her pitch was really good. When we consulted with her, one of the things we did was help her figure out what genre her book fit in. It’s rather shocking how many of our clients don’t know exactly where their book wants to sit on the bookshelf. One we helped her get that sorted out, she got a great agent, who helped her edit her book, then got her a two-book deal with Penguin. And since we’re doing an Online Pitchapalooza with National Novel Writing Month (NaNoWriMo) right now, we’d thought we’d pick her brain to see how she did it. (To read on Huffington Post click here.)
Untitled-3 JudithFertig copy
The Book Doctors: So, how did you get started in the book business?

Judith Fertig: Like most English majors, I wrote an early novel, unpublished, that remains in the proverbial desk drawer. When I was living and working in London, England, I realized that absence makes the heart grow fonder and I wanted to write a Midwestern cookbook when I got back home. It took a few years, and a couple of restaurant recipe “starter” cookbooks, but then I wrote Pure Prairie in 1995. After that, I wrote Prairie Home Cooking in 1999, which was nominated for the James Beard Award, became a bestseller, and earned me the title of “heartland cookbook icon” conferred by Saveur Magazine.

TBD: Who are some of your inspirations?

JF: I love cookbooks that tell a story. I still miss the late Laurie Colwin, a novelist who also wrote a column for the equally late Gourmet, which turned into two cookbooks, Home Cooking and More Home Cooking. I am an avid mystery reader, especially those with depth from Louise Penny and Jacqueline Winspear.

TBD: How did you come up with the idea for The Cake Therapist?

JF: I started out with Neely, a young pastry chef whose New York life is melting down like buttercream frosting on a hot day. She goes back to her Midwestern hometown and opens the bakery she’s been dreaming about. And then I had a vision of Neely opening the door of her bakery after working all day and unleashing that bakery air into the cold. In my mind, the bakery air refracted into a baker’s rainbow that only she can see and taste: pomegranate red, orange, lemon yellow, pistachio green, blueberry, indigo plum, violet blackberry, spice and vanilla.

TBD: How was it making the transition from non-fiction to a novel?

JF: Very interesting. I had to learn to write in scenes rather than in recipes with headnotes and sidebars. I had to develop an ear for believable and interesting dialogue. I had to learn how to go back and forth in time,  to put the flashback chapters in chronological order rather than in theme order, which was too confusing for the reader. Non-fiction also requires more planning–you make an appointment to interview someone or buy groceries to test a recipe. With fiction, I learned it was just as important to allow for the unplanned, the plot twist that was just waiting if you gave yourself enough time to lose yourself in the writing. I was also working on a cookbook (Bake Happy, Running Press, May 2015) sort of at the same time as The Cake Therapist. So I would get an idea for a flavor pairing or wonder if strawberries with rosewater really tasted like a summer’s day, then go into the kitchen and test it out in cakes, cookies, tarts, etc.. My taste-tester friends and family were very happy there for a while.

TBD: How did you get your book deal?

JF: It all happened much faster than I thought. I won a 1-minute Pitchapalooza contest when The Book Doctors  in Kansas City in spring 2012. After my winner’s conference with her, I knew my book was not a mystery as I had thought, but commercial women’s fiction. After my manuscript went through my writers group, right before Thanksgiving in 2013, I sent pitch letters (with a great cake photo) to agents who I thought might like my work. A friend had recommended I read Beatriz Williams’ One Hundred Summers because her plot goes back and forth in time like mine does. And I loved that book. Her agent liked my pitch and hooked me up with Stefanie Lieberman at Janklow & Nesbit. Stefanie sent the manuscript out to readers and I worked on the tweaks to the manuscript over the December holidays. She sent it out in early January, and we had a pre-empt offer for two books from Kate Seaver shortly afterward.  The second book in the series, The Memory of Lemon, will be out in 2016.

TBD: What was it like working with your editor?

JF: Kate Seaver at Berkley (Penguin Random House) was very enthusiastic from the start. She went over and over the book, guiding me to tweak scenes, lose the prologue, amp up a character. I think writers have to be open to some change, and she was very skillful at helping me get to the heart of the main character and the story.  This past November, I was able to go to New York and meet Kate, the Berkley/Penguin team, and Stefanie; I highly recommend doing that. It’s so much better to work with people when you can put a name with a face.

TBD: What do you plan to do to promote and market the book?

JF: Because I want this to become a very successful series, I’m really stepping up my efforts on the first book. Berkley/Penguin already has a strong marketing and public relations presence, but I also know that “who you know” and persistence can also make a difference. That led me to hire additional PR and marketing assistance from Tandem Literary, who will work closely with Berkley/Penguin. I’ve made, decorated, and sent boxes and boxes of “cake therapy” cupcakes to possible blurb writers as well as book reviewers at major magazines. You always learn something unexpectedly new with every book and I’ve learned how to overnight cupcakes successfully (a 6-pack clear plastic cupcake container, frozen cupcakes, and a snug box).  I’ve finally gotten my web site going, www.judithfertig.com. In the past few weeks, I’ve been doing more social media, mainly Twitter and Facebook. And planning the first event at my local independent bookstore, Rainy Day Books. That’s the first stop on the author tour. I will be blogging and guest blogging. As much as possible, I will also bring little treats to events so readers can “taste” what The Cake Therapist is all about.

TBD: How did having an expertise in cake help you write your novel?

JF: I grew up in Cincinnati, a great mom-and-pop bakery town. All of our family’s special occasion cakes, fantasies of frosting, came from The Wyoming Pastry Shop. For me, cake symbolized something good happening; its elusive flavor made me want to figure out how to make it myself. I’ve spent my cookbook career starting with an idea for a main dish or a dessert and then figuring out how to get there. It was the same process for the novel–minus the mess in the kitchen!

TBD:  You are working within two niches: food & woman’s fiction. What are some of the challenges and advantages to this?

JF: The Cake Therapist turned out to be women’s commercial fiction, although I thought it was going to be a mystery. That was one of the surprises along the way. But there is a mystery within the novel, like a secret filling. I started out writing cookbooks that had a storytelling quality and now I’m writing fiction that has recipe elements. The challenge for me was getting the plot going, but I went to the Iowa Summer Writers Workshop and had a basic plot by the end of the session. The advantage for me from a non-fiction background is that I think in a multi-sensory way and try to get this on the page so readers can see, hear (with sort of a playlist), touch, smell, and especially taste their way through The Cake Therapist.

TBD: What advice do you have for writers?

JF: Adjust your book as you go along. You may start writing and a new character can appear or a plot twist present itself or something equally surprising can occur when you’re into it. AND join a good writers group. Feedback is so important.

Novelist and cookbook author Judith Fertig, who was described by Saveur Magazine as a “heartland cookbook icon,” debuts a new novel, The Cake Therapist (Berkley/Penguin, 2015).  Bake Happy (Running Press, 2015), a also comes out this year.  Her other books include In Heartland:  The Cookbook (Andrews McMeel, 2011) and Prairie Home Cooking (Harvard Common Press, 2000), which was nominated for James Beard and IACP cookbook awards.  Fertig’s food and lifestyle writing has appeared in Bon Appetit, Food & Wine, Better Homes & Gardens, Saveur, Country Homes and Interiors (London), The New York Times, and The London Sunday Times. She is a member of Les Dames d’Escoffier, The Kansas City Barbeque Society, The Kansas City Novel Group, and IACP.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

HORRIBLE Review of David Henry Sterry Read by David Henry Sterry

I mean really shit

Joe Montaperto on Memoir, Self- Publishing & The Edge of Whiteness

One of the cool things about the Internet is that you get to meet people that you probably never would in real life.  This is the case with Joe Montaperto.  I don’t know where exactly we ran into each other in cyberspace, but I read some of his writing and I really liked it.  Very honest, very real, and he’s writing about such powerful subject matter, at a time when the world, and America in particular, really needs to take a step forward when it comes to race relations.  So I thought I’d pick his brain about his memoir, and see what he had to say about black, white, Sicilian-American, and all that jazz.
The_Edge_of_Whitenes_Cover_for_Kindle joe montaperto
1.) Why in God’s name did you decide to write a memoir?
Well, in my particular case, I just thought – THIS is a story that needs to be told! (: I felt like I was coming from a somewhat unique perspective at a very interesting time period in our country’s history. I think there’s been quite a bit written about the 1960’s from a number of different angles, including the social/political upheaval and race relations that were prevalent in this era, but much less about the period directly following it – the early 1970’s. The 60’s didn’t end in 1969, they continued into the early-mid 70’s when the government actually implemented many of the new programs and policies being called for by society, which included racial integration of the remaining schools where it was still largely segregated.
       It was a whole different world back then – much different than today – and the characters I grew up with were pretty unforgettable! (:  Also, being a first/second generation Sicilian-American, but always being mistaken/passing for Puerto Rican, i was kind of able to skate on the edges of different ethnicities, cultures, and races, which allowed me a rare perspective for the time – hence the title of my book – The Edge of Whiteness.
2.) What were the worst things about writing your memoir?
I had never actually written a book before. I had been an actor, comedian, and had done a one-man show, but had no idea how to write a book, which is a whole other art form! So it took a tremendous effort, many hours, and a good deal of trial and error to finally get it done, which took about 5 years. Plus, at the time I was travelling and living alot in Ecuador and South America, and exploring the Amazon… thank God Rob Mc Caskill, my former acting coach and a writer himself, guided me through the process or  inever would have completed it.
3.) What were the best things about writing your memoir?
Oh, there were many good things about it! Just to be able to write about the events in my life, and open myself up to things I thought I had long forgotten – it proved to be very cathartic and therapeutic in a lot of ways. The accomplishment to actually be able to finish a book, and have many people enjoy it and tell me how they really related to it… that was very gratifying!
4.) Did writing your memoir help you make some order of the chaos we call life?
Yeah, I’d had a very chaotic life in an equally chaotic environment, so it was great to actually be able to piece things together and fill in the blanks. There were  quite a few of those AHA! moments, and I think anytime you go through such a long process as that, you come out of it enriched, with some more clarity and understanding.
5.) How did you make a narrative out of seemingly random events that happened to you?
To be honest, it was mostly just intuitive, it just kind of came to me  and flowed through me, but the memories and events and people were  pretty vivid, and it was mostly a matter of putting those events into some kind of order that would move the story along.
6.) How was the process of selling your memoir?
              At first it was really confusing – I had NO idea of what i was doing! Then there was my own resistance and negative feelings about whether other people would really be interested in my story, and if deserved it, but once I got over that, i definitely gained some clarity and focus. At that point, it kind of took on a life of it’s own.
7.) How did you go about promoting and marketing your memoir?
Having no experience with this, I really had to do my research! At first, I had it published on Kindle through an independent company, Oak Tree Press, but I felt like i couldn’t wait forever to have it published in paperback, so I went through Createspace to self publish. Then, out of pure luck, a good friend of mine, Steven Williams, who happens to be certified webmaster, designed a great site for me, where I posted my reviews, interviews, videos, and the like. I went from there to a fan page on Facebook and pages on Authors Den, Goodreads, Bublish and Smashwords, as well as doing a number of public readings in the New York/New Jersey area.
8.) Did you have difficulty speaking in public about the intimate aspects of your memoir?
          Not really. I have been onstage so many times as an actor/comedian and performing my one man show that doing readings, interviews and cable tv/radio shows was a chance for me to get back up onstage again, which I love and actually relished the chance to talk about my book and experiences!
9.) How did your family, friends and loved ones react to your memoir?
            It was funny. It took a while for my family and relatives to actually read it, as I think initially they were pretty much apprehensive about the whole thing, but after that they really embraced it, I think. My friends and acquaintances seemed to really enjoy it too, and wrote many good reviews, but I think I was most suprised by how much  the people I had never met before liked it… that really boosted my confidence.
10.)  I hate to ask you this, but do you have any advice for people who want to write a memoir?
             The main advice I would have for somebody who wants to write a memoir is – be prepared to put in alot of HOURS – it’s a pretty huge undertaking! And as with everything in the arts, it’s a process, and the process usually takes much longer that you think it will, but you also grow in alot of unexpected ways, I think. Be open, and be willing to have consistency and a committment to putting in the work!
Joe Montaperto can be found at www.joemontaperto.com His bok is also available on Amazon.com in both paperback and Kindle – amazon/the edge of whiteness/joemontaperto – also on Smashwords, Bublish, Createspace. Goodreads and Authors Den. He has many videos on Youtube and his fanpage on Facebook.

Self-Publishing Literary Fiction: the Good, the Bad & the Ugly: Cari Noga Reveals All to The Book Doctors

The Book Doctors met Cari Noga in 2011, when she won our National Novel Writing Month Pitchapalooza (think American Idol for books). Her pitch was spectacular, haunting and superbly crafted. Her story is about a 12-year-old boy with autism who witnesses the Miracle on the Hudson plane crash, and how he and other crash witnesses and survivors find their lives intersecting and transformed by the extraordinary event—and by each other. We worked with her on her novel Sparrow Migrations and discovered it was a richly wrought tapestry of human emotion, both beautifully plotted and a delightful read. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, and the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews. Cari herself was already a published author (Road Biking Michigan with Globe-Pequot Press in 2005). When we sent her book out to our agent and publishing contacts, we were shocked that no one snapped it up. The problem is she’s not famous. There are no zombies or werewolves in her book. No S&M involving rich people. Just a great story with great characters about a world-famous event. So Cari decided to self-publish in April, 2013. Sparrow Migrations was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. So we thought we’d pick her brain and the beauties and terrors of self-publishing literary fiction.

SparrowMigrations_LowRes CNoga_Color_LowRes

The Book Doctors: The general wisdom is that self-publishing literary fiction is especially difficult. Do you agree with this wisdom? If so, how have you gotten around these difficulties? If not, why not?

 

Cari Noga: I think publishing anything that isn’t directly aimed at a genre-specific audience is more difficult, whether you go the self-pub route or traditional. The upside is that if you do reach a literary audience, the potential is much wider. I seem to have found a niche with book clubs, starting right in my own community, and rippling outward—I just did a Skype chat with a club in Phoenix. My town has a strong sense of locavorism –people like to buy local, eat local, etc. I think that extends to reading, too. One suggestion to make locavorism work for you: Check whether your library offers book club kits – multiple copies of the same book, available for simultaneous checkout. Mine does, and when I did an appearance, I asked that they create a kit

TBD: What has been the single most difficult thing about self-publishing?

CN: Retail distribution. I was aware that I would  have to offer discounts, but I did not appreciate enough the importance of offering returns. My book is available through Ingram & Baker and Taylor, but as a POD book there is no way to return it.

TBD: What has been the single best thing?

CN: Hearing from readers, especially in the book club settings. Free time is my own most prized resource, so to know that people are spending theirs reading my book is incredibly gratifying. Hearing that they like it, that the characters resonate authentically, and that they’ve learned something – whether about autism, birds, or something else – is like having my cake, icing and ice cream, too.

TBD: What marketing strategy has been most successful? What has been least successful?

CN: Most successful by a longshot: Kindle giveaways. I’ve done two (June 2013, 5,400 copies downloaded; Jan. 2014, 33,600 copies downloaded.) Paid sales increased after each and reviews soared. The January one was advertised on Bookbub, which I also recommend.

Least successful: Advertising in trade journals like PW Select. Not because the ads were bad or poorly designed, but the brick-and-mortar bookseller audience that reads them are predisposed against self-published books, especially POD like mine, due to the inability to return unsold copies and the inconvenience of dealing with an individual publisher.

Book clubs are still proving a good audience – I’m a guest at three different live discussions here in town next month and my first by Skype, with a club in Phoenix that somehow latched onto it.

TBD: How have you convinced independent bookstores to carry your book?

CN: Goes back to locavorism. I have two indie stores in my town that are both eager to work with local authors. I had a relationship with one (Horizon Books) going back to a nonfiction book (Road Biking Michigan) I published traditionally ten years ago and was fortunate to have one staff member be a beta reader. They have two other stores in northern Michigan as well. The other newer store is Brilliant Books, a cozy, customer-centric place that hosted my launch. I showed them both copies while in proof stage, asked them to carry it and offered industry standard discounts. Another store contacted me after reading local media coverage. A few other stores have been receptive to cold calls.

TBD: Would you still like to see your book published by a major publisher? If so, why?

CN: I would like to see my book in more bookstores. At the book clubs I visit, more people bring paper copies than Kindle, so I’m concluding there’s more potential for the paper copy than I’m getting in my half-dozen stores and on Amazon. However, I’d be much more cautious about the deal I’d sign than I would have two years ago. More than a publisher, right now I would like an agent who could advise me about the best moves to make not only for this book, but career-wise.

TBD: Are you working on a next book? If so, what is it about? Tentatively titled Tres Vidas, my next novel is, like Sparrow Migrations, a story about relationships. The three lives that intersect are Lucy, a suddenly-orphaned 9-year-old who must leave her NYC home to live on a northern Michigan farm with her prickly aunt Jane, and Miguel, a migrant worker who becomes a bridge between the two.

CN: How did you get 180 reviews of your book on Amazon?

TBD: Reviews spiked after the giveaways. After the initial release in April 2013, when I ran into people who told me they liked the book – in person, by email, on social media –my standard reply was to ask them to write a review on Amazon or Goodreads. A surprising number actually did, and I got up to about 20 reviews that way. That doubled after the first giveaway. After the second giveaway, timed to the fifth anniversary of the Miracle on the Hudson plane crash, which is the starting incident in the book, they just came pouring in. I’ve not solicited any reviews in months.

TBD: You enrolled in Amazon’s KDP select program. Was the exclusivity they requested worth it?

CN: Yes – see the giveaway results above. I do plan to expand to other platforms (Nook, Kobo) this year.

TBD: We can’t help but ask how you view the Amazon/Hachette tug of war since you used Amazon’s publishing program. Thoughts?

CN: I think there are far more shades of gray to the situation than have emerged in the mainstream narrative (Amazon: evil corporate behemoth; Hachette, guardians and saviors of literature.)

J.A. Konrath http://jakonrath.blogspot.com/ says that in this mad, crazy publishing world of the moment, the only two people who matter are the writer and the reader. Everyone else in a middleman who has to prove their value. Right now, Amazon is connecting those two best. They also treat authors better financially (Both my books are priced at $14.95. I get about $4 per novel sold vs. 75 cents for my Road Biking book, which was taken out of print.*) More people are reading, thanks to the Kindle, which has added another revenue stream for authors.

Meanwhile, the ranks of indie bookstores are actually growing as they embrace what they do best: curation and customer service. In my town, Brilliant Books, for example, offers free shipping. At Horizon, membership program fees drop by a dollar every year, encouraging renewals. Healthy marketplaces do generally have more players vs. fewer, so I hope Hachette and the Big Five can survive. But in terms of blame for the situation they’re in, as others have said (See exhibits A was, B and C ) I’d point to the mirror as much as Amazon.

Cari Noga self-published her debut novel, Sparrow Migrations, in April 2013. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews, and was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. A former journalist, she also traditionally published Road Biking Michigan with Globe-Pequot Press in 2005. Read her blog or sign up for her author newsletter at www.carinoga.com.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of  The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

Peter Reynolds, Picture Book Master, Talks to The Book Doctors about Books, Kids, Writing, Twins & How to Get Published Successfully

We met Peter Reynolds at the New England Society for Children Book Writers and Illustrators Conference, when he gave one of the best talks we ever heard.  Whimsical and serious, passionate and jovial, wise and yet curious, Mister Reynolds was everything you’d want in a wildly successful picture book writer.  Plus, he was inspiring.  Much like his books.  The Dot, which has become a classic, is deceptively simple.  Like all great books, it works on many levels.  It can be read as a simple romp.  It is also a child’s coming-of-age story.  On a deeper level it’s about Art, how people become artists, and how the Artist torch is passed from one generation to the next.  So we thought we’d sit down with him and have a little chat about kids, writing, art, and life.  By the way, if any writer has an interest in writing a book for kids, all the way up to Young and New Adult, you’re crazy not to join the SCBWI, and going to their conferences.  They have chapters all over the country.  They are awesome.

The Book Doctors: How did you get into the business of professionally writing books for kids?

1IQEfSIQEuyTY94stlBnnB9RcYwx_ak_0cqvdhRgzUEcpP_mOKydlrGatExgba9W0ahcQ3pcZCo76o-hXMb8n1VgUO7RrMQMiw=s0-d-e1-ft preynolds21HiRes_approvedPeter Reynolds: I took the Long and Winding Road at the junction of Serendipity and Daydreaming. So many things “set the stage” for me being a writer for children (and grown up children), but I owe a lot to my daughter, Sarah Reynolds whose voracious appetite for stories demanded that I start coming up with stories to supplement what we could fit on her shelves or take from the library.  Writing for her reset my creativity compass. You can get lost among the forests, swamps, and thickets of possible plots and characters, but she helped me focus on telling her a story- and instinctively I felt a need to give her something worthy of her intelligence and perhaps a scrap or two of wisdom I had clumsily gathered along the way.

TBD:  Teachers have played such a big part in your development as an artist (& a human it would seem), why do you think we undervalue teachers so radically & horribly in our society?

PR: How long do we have? Seriously, I could go on for days on this subject.  I actually think most of us DO value the role of teachers, but we allow politicians and policy makers–who spend little to no time with children in learning environments–to strip away the resources and flexibility for great teachers to “do their thing.” If our government could control restaurants the way they do schools, you’d find Gordon Ramsey working as a fry cook at McDonalds.  America takes pride in being independent and innovative. Our public education system-being a system–inherently strives to be efficient and in doing so, chops out all the “messy bits.” It’s this very “fringy” stuff that is required for innovation.

Book Doctors, you’ve inspired me to go out and hug the nearest teacher and cheer them on. Actually, the creative teachers DO know how to sneak in the good stuff. That, combined with the fact that technology is getting cheaper and into the hands of kids, is about to transform radically the world of schools as we know them.

TBD:  How do you go about developing a picture book story?  What’s your process, from idea through publication?

PR: We should have booked a week long Caribbean cruise. Here’s the nutshell version: My “story radar” goes off, I jot the idea down, and sometimes just one image or even a rough version of what the cover might look like. I roughly storyboard the images and add captions. I share with a few people. I read it out loud. Finesse and tweak. Then I share it with my agent, Holly McGhee at Pippin Properties who is a fabulous editor, thinker and guide. Then it’s on to find the right publisher. Once the book has a “home,” I work with the editor and art director to refine. The sales team gets into the mix when it comes time to confirm or change the title of the book and create the cover. When we’re all happy, it goes off to the printer and the long wait begins before getting that first preview copy. It may be a few months after that before the book shows up on bookshop shelves. That whole process can be squeezed into a year, but most often–from spark to finish–it can be about two years.

TBD:  You seem to have many projects going on, how do you juggle all of them, running your business, and having a life?

PR: I do indeed, but I have great people around me to help get it all done. I have my wonderful team in Boston, FableVision, my bookshop staff at The Blue Bunny, my agents at Pippin Properties, among other great friends and colleagues. Balance though is key. I’ve worked hard in the past few years to get the formula right. Less is more. Less travel, more time with my 3 year old son. I have a new studio called The Sanctuary which, in theory, is my very own thinking and creativity temple, but I do occasionally find my son sprawled out painting mostly on sheets of paper, but also the floor. He actually reminds me of what freedom really looks like.

TBD:  I’m so jealous that you have a twin.  What’s that like?

PR: For me, it’s amazing. We both feel blessed. Not sure how you “singletons” do it. The journey is so much easier when you have a twin to share it with. While we are technically “identical” twins,  Paul is not a “duplicate” of me. He is the being who is connected to me and able to extend my sensing of the universe (and vice verse.) It’s like two spaceships shooting in opposite directions to explore the universe, but in constant communication and transmitting to the one database back at ground control.

Our advice to everyone, if you don’t have a twin- go out there and find one!

TBD:  So many picture book authors stress the lesson they’re trying to teach kids instead of character & story. Could you address this?

PR: I think that is a common trap. That “being on the nose” is a fear that kids won’t “get it.” Kids are mighty smart and they can smell “a lesson” a mile way. Hey, sometimes it’s a place to start, so whatever works for you, but then try to find a more creative way to get the audience to “connect the dots” after they’ve closed the book.

TBD: Why do you think there is a prejudice against rhyme in the picture book world?

PR: Well, on a practical note, rhyming books make it difficult to translate into the many other languages on the planet. It would be a real doozy to find equivalent words for “kale” and “pail” in Persian.  Having said that, I think you can put that on ignore and just make a rhyming story that works. Rhyming books, done well, are a lot of fun to read aloud. My upcoming book collaboration, YOU & ME is a rhyming delight from Susan Verde. Do what makes you happy and the kids around you.

TBD: What are the greatest joys & frustrations about writing picture books?

PR: It is mostly JOY. I absolutely love sharing my stories with so many people around the world. Seeing the “ripples” that just one story can make is a “wow.” International Dot Day is a great example. Over a million teachers and students put down their regular work and tests on Sept 15th to celebrate creativity.

 

The frustration is having to schedule creativity. The publisher might have a deadline for a book due in September which means that I have to be ready to roll and really feel it in January. Trying to find that “surfer’s perfect wave” in the middle of a cold, winter’s day might not happen.  Eventually, a wave appears and you ride it in to shore.

TBD: How did The Dot become such a great success?

PR: The Dot was my way to come to rescue of children (and adults) whose creativity and confidence had been steamrolled. As it turns out, there are plenty of folks facing this challenge. While it often gets labeled as an “art book,” the idea is really about bravery. Bravery is a universal concept. That helps a book find a big audience.

TBD: What advice do you have for beginning writers trying to break into the picture book racquet?

PR: Start with a real story. A startling memory of your own. A wee bit of advice your Dad shared. A wish you have for yourself – or for the world. Find the idea you know or believe in. One that you’d be very sorry if you lost along the way.

Find your network. Could just be your “twin,” or it could be a gaggle of Twitter friends, or the kids at the local library, or an organization like SCBWI .

Be brave. Make ONE book where you throw out all the rules, all the advice you have been given, all the notes in all the writing workshops, and create something just for YOU.

The most important advice I can give is this: KEEP GOING, NEVER STOP.

I’m planning on doing the same.

Peter H. Reynolds is the author and illustrator of the Creatrilogy series which includes The Dot, Ish, and Sky Color (Candlewick Press/Walker Books) Other books in his collection include I’m Here (Simon & Schuster), The North Star (Candlewick Press/Walker Books), as well as many collaborative works, which include The Judy Moody series (Candlewick Press/Walker Books) with Meghan McDonald. He is also co-founder of FableVision, a children’s media studio in Boston. His family runs The Blue Bunny Book & Toy Store in his hometown of Dedham, Massachusetts.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

Pissed Off at Amazon? How to Help Your Writing Career with the Power of Your Purse

To read on Huffington Post click here.

As Book Doctors we always say that independent bookstores are vital to any unpublished author. Right now, as Amazon is standing over the major publishing house, Hachette, threatening to crush them like a fruit fly, independent booksellers couldn’t be more important. Let us explain why.

A few years back, we met a lovely, talented woman at a Pitchapalooza, an event we created that’s like American Idol for books. She didn’t win, but we could see that  she had the goods. She contacted us after the event because she wasn’t having any luck finding an agent. We worked with her to get her manuscript and pitch in shape. This wasn’t hard. She was an exquisite writer with a great story. What was hard was our number one recommendation to her: Go work at an independent bookstore. She didn’t have a lot of time to do this. She had three kids and another part-time job. But she wanted to get her book published, so she took our advice. The bookstore hired this lovely, talented writer because she was a customer, a great reader, she knew about what was on the shelf and how to hand-sell a book. She ended up working with the events person, introducing authors who came to do readings at this store. Through this work, she met the agent of one of these authors. An agent who just happened to be perfect for her book. They chatted and in the conversation, our client was able to pitch her book (a pitch she had been working on for almost a year). The agent asked her to send it. The agent took the book on. And last week the agent sold the book to a top-notch publisher.

No matter how many books you order through Amazon, you’re not going to get an agent and then a book deal by clicking “buy.” As Robert Gray, retired bookseller, once told us, independent booksellers are the last three feet of the publishing business. That means you can go talk to someone in the book industry, without a connection and without paying them, by simply walking into an independent bookstore. The problem is, if you buy your books on Amazon, soon there won’t be any independent bookstores. For those of you who don’t follow the publishing news, Amazon won a major suit against several of the biggest publishers for “price fixing” (though there is much debate about whether this was so), allowing Amazon to take control of the e-book marketplace in what is now damn close to a monopoly (or rather a monopsony, as a recent New York Times editorial pointed out).

As our world turns more digital, the lack of competition for ebooks and Amazon’s domination will mean less and less money and opportunities for authors. Right now, authors are already getting the short end of the stick royalty-wise on e-books. This inequity is due to publishers, not due to Amazon, but the more market share Amazon has, the easier it will be for them to determine what they want to keep and what they want to give away. Do you think they’ll want to keep more or give away more? Not a hard question to answer.

If you’re thinking, I’ll just self-publish, then think on this: If you self-publish, Amazon is your number one marketplace for sales. If Amazon controls the percentage of what you receive per sale, and if Amazon is doing what it’s doing to Hachette — which, by the way, is owned by a multi-billion dollar, multi-national corporation — do you think they’re going to give one hoot about you? No! They’re going to take whatever they feel like and you will have no leverage whatsoever. Nothing. Nada. Zilch. And if things continue to go in the direction they’re going, you’ll have nowhere else to go where large numbers of shoppers are looking for books.

If you think we hate Amazon, you’d be wrong. Amazon is an extraordinarily run, inventive, forward-thinking company that has nearly single-handedly led the way in e-book growth. They’ve increased the sales possibilities for any author — for some exponentially. For self-published authors, they’ve created a marketplace that for the most part didn’t even exist. What author wouldn’t be excited by — even grateful to — such a company? We just don’t want Amazon to be the only choice. While Amazon has sold thousands of copies of our book, <em>The Essential Guide To Getting Your Book Published</em>, so have independent booksellers. And most of the latter sales have come through booksellers recommending our book to customers who never even heard of it. Who may have not even known they were looking for such a book. We don’t want that choice to go away. We want authors to be able to meet their readers face-to-face within the walls of a brick and mortar bookstore, just like we met the lovely and talented writer who now has a book deal. We also don’t want there to be an unbridgeable divide between authors and the publishing industry. If there are no independent bookstores, this is precisely what will happen. There will be no free advice from industry professionals. Just that interminable moat between writers and agents, writers and publishers that has kept so many from getting published.

The result will be books that aren’t as good, writers that are less informed, readers who have to depend on algorithms to know what to read next. So if you’d like to keep your indie in business, think about your purchasing power. That’s the one power you have as a writer. Use it well.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

Diana Abu-Jaber on How to Write Literary Yet Commercial Prose

To read on Huffington post, click here..

After three different people recommend the book to me, I always try to read it.  This is the case with Birds of Paradise by Diana Abu-Jaber.  It was one of those rare books that I found literary yet page turning.  A work of art but also a work of commerce.  So I thought I’d reach out to her, to find out exactly how the heck she does it.

The Book Doctors: What is your writing process from coming up with the idea through writing the first draft and then revising and working with an editor?

Abu-Jaber, Diana credit Scott Eason birds of paradise mech.inddDiana Abu-Jaber: The Book Doctors: I write my novels long hand in the first draft. I used to transcribe them myself, which of course is wildly time consuming. These days I hire a typist and then revise on the computer. I try to get several eyes on a manuscript before it goes to my agent–I’m often in some sort of writing group and will inflict hundreds of pages on them, begging for feedback. My agent always has excellent editorial advice, and my editor is–I say this with a smile–extremely involved. She is brilliant and I’m lucky to have her guidance and support.

TBD: Having written memoir and fiction, how do you approach these two forms differently?

DAJ: Novels I understand better. They’re about trying to get the story down–which is never easy, but the process makes more sense to me. Memoirs are more elusive to me. I’m trying to write a new one now and first I wrote it as straight chronological narrative, then I had to go back over the whole thing, bust it into sensory fragments, then pull up the big themes, then try to weave it together again. There must be an easier way, but I haven’t found it yet.

TBD: What kind of training did you get in learning how to be a professional writer?

DAJ: My father was a story-teller and my mother was a reading teacher, they really gave me my foundation. I took a lot of writing classes and workshops in high school and college, but I think they were most valuable in giving me the justification for pursuing this madness and instilling the sense of an audience.

TBD: What’s the best advice anyone ever gave you about writing?

DAJ: Start with yourself, work out from there.

TBD: I love the way you use food in Birds of Paradise, how did you come up with & implement the idea of weaving food through the narrative?

DAJ: Thank you. I’ve been writing around and about food for a long time. I come from a line of serious cooks and it was something I thought I’d do professionally to support my writing. I used to keep little writing books in my pocket when I worked in kitchens and it naturally became one of the lens through which I saw the world.

TBD: It seems one of the themes in Birds of Paradise is how disconnected Americans are from each other. Family. City.  Country.  What made you want to write about that?

DAJ: That’s interesting– I hadn’t been conscious of that as I was writing! But it makes sense as it’s a bit of an obsession for me. I think it comes from a lifetime of listening to the Arab side of my family complain about the American side. It’s a real Old / New World divide, the tradition of gathering, talking, cooking, and eating together is still very strong in other countries and I see it getting winnowed away in this country– everything sacrificed to the great American time crunch. I think it’s one of our great and most catastrophic losses.

TBD: What is it like to judge writers for the National Endowment of the Arts?

DAJ: Enormous fun and crazily exhausting. The piles of manuscript boxes that come in before the judging kind of makes you want to weep. But then the actual week of judging is so intense and interesting– the other writers I worked with were so smart and talented, I’m grateful to have done it.

TBD: What advice do you have for writers?

DAJ: As much as you’re able, don’t worry about what others are doing– try to keep your head in the work. Read widely and continually and work on your writing on a daily basis. It’s a marathon not a sprint.

Diana Abu-Jaber’s newest novel, Birds Of Paradise, is the winner of the 2012 Arab-
American National Book Award. It was also an Indiepicks selection, named one of the
top books of the year by National Public Radio, the Washington Post, and the Oregonian,
and a finalist for both the Northwest Bookseller’s Award and the Chautauqua Prize.
Diana was born in Syracuse, New York to an American mother and a Jordanian father.
When she was seven, her family moved to Jordan for two years, and elements of both her
American and Jordanian experiences, as well as cross-cultural issues appear in her work.
Her novel, Origin was named one of the best books of the year by the LA Times, the
Chicago Tribune, and the Washington Post. Her second novel, Crescent, won the PEN
Center Award for Literary fiction and the American Book Award. Her first novel,
Arabian Jazz won the Oregon Book award for Literary Fiction and was a finalist for the
PEN Hemingway Award. The Language of Baklava, her cooking memoir, won the Northwest Booksellers’ Award, was a finalist for a James Beard Award, and has been published in many languages. Diana teaches at Portland State University and divides her time between Portland, Oregon and Miami, Florida. She can be found on Twitter at: @dabujaber and on her website www.dianaabujaber.com

Arielle Eckstut and David Henry Sterry are co-founders of <a href=”http://www.thebookdoctors.com/” target=”_hplink”>The Book Doctors</a>, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 20 years at The Levine Greenberg Literary Agency. She is also the author of eight books and co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His books been translated into 10 languages, and he’s been featured on the front cover of the Sunday New York Times Book Review.  They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. Twitter: @thebookdoctors
</a>

Jane Yolen, America’s Hans Christian Anderson, on Rejection, Reading Out Loud & the Keys to Writing Great Books for Kids

To read on Huffington Post click here.

One of the great things about attending a great writer’s conference is that you get to bask in the glow, and imbibe the wisdom of, great writers.  The New England Society for Children’s Book Writers and Illustrators Conference was just such a conference.  For anyone who loves writers, writing, books, and/or wants to be a writer of books, to be in the company of great thinkers and writers who are willing and able to articulate some of the truths that they have uncovered along the way is like being invited backstage at a convention for wizards, gods and goddesses.  Since this was our first SCBWI where we were going to present, we were a little nervous.  But everyone was so welcoming, kind and nice.  And one of the true gems of our time at the conference was getting to listen to Jane Yolen talk about writing, books and never giving up.

The Book Doctors:  Let’s start at the very beginning: how the heck did you get into the crazy business of writing books for kids?
Jane May2011_6_JS_110506_01479780142421970SnwSmmrSALES_CV.indd
Jane Yolen: I began as a journalist for my pocketbook and a poet for my soul. Turns out I was a lousy journalist, so began working for (in order) Newsweek (research department), This Week magazine (researching facts checking), Saturday Review (in the production department,) Gold Medal Paperback Books (an Associate Editor go-fer and first reader).

Took a children’s book writing course, sold a nonfiction book for middle grades on women pirates and a rhymed concept picture book both to David McKay & Co, and they came out in 1963. The rest is history.

So in order to make a living, I worked for a children’s book packager for a year, then Knopf as Asst. Children’s Book editor for three and a half years, selling six more books to Macmillan, Seabury, and Funk & Wagnalls children’s books departments, went to Europe in a VW bus with my husband for almost a year (well, it WAS the 60’s after all!). Came home eight months pregnant, moved to Mass. and was a freelance writer for real after that.

That’s the short form.

TBD: You seem so unbelievably prolific, how do you find the time to do everything you’re doing?

JY: I love my work, have always been able to lose myself in stories and poems, and have been incredibly lucky as well.

TBD: Do you find there are difficulties with producing so much work?

JY: Of course. No one publisher sees me as “their” author, which means I often get short shrift in the promotion department. Also, it’s hard to sustain a body of work that’s spread about so widely and wildly dissimilar.  When you realize my best selling books are Owl Moon, the How Do Dinosaur books, and Devil’s Arithmetic, how can the public make sense of that! I have fans who think I only write picture books or only write SF and fantasy. I have fanatics of my poetry and are stunned to find out I write prose, too!

TBD: In your incredibly inspirational keynote speech at the annual New England Society for Childrens Writers and Book Illustrators, you mentioned that, despite having won so many awards and published so many books, you sometimes will get five rejection letters in a day.  I found that strangely and incredibly comforting.  How do you deal with rejection?

JY: Knowing that an editor is not rejecting me but is rejecting the work, helps. Remembering that Owl Moon was turned down by five editors, that Sleeping Ugly was turned down by thirteen, and they are both still in print 25 plus years later. Knowing that Madeleine L’Engle’s A Wrinkle in Time was turned down by 29 publishers and then won the Newbery.  That Dr. Seuss’s To Think I Saw It on Mulberry Street by even more publishers and almost 50 years later is still a bestseller also helps. And, as my late husband used to remind me, it’s harder to sell a great book to a publisher than a good one.

TBD: What you think are the keys to writing a successful picture book?

JY: Compression, lyricism, child-centeredness, and leaving room for glorious pictures.

TBD: How you go about promoting and marketing your books?

JY: I speak at conferences, do library readings, am loudly on FaceBook and Twitter, work with SCBWI, do interviews with anyone who asks (!), have Susan Raab as a publicist, write essays for places like Huffington Post, send a poem a day to 400+ subscribers, etc etc. Just like everyone else, I scramble. At 75 my scrambling is a bit slower than it’s been before, but it doesn’t stop me as much as it should!

TBD: Does being a poet influence your writing, both in picture books, and in longer works of prose?

JY: Absolutely. In picture books, it helps with the lyricism and compression that is so much a part of good picture book writing. But it is also a hallmark of my novel writing as well. I read everything aloud, novels as well as picture books. I believe the eye and ear are different listeners. So as writers, we have to please both.

TBD: What is the editing process like when you’re working on a picture book?

Reading it aloud over and over. Reading it to my critique group and listening to what they say. Showing it to my daughter Heidi Stemple who is a fabulous (and thorough-going) editor with great judgment. (As I used to show it to my husband when he was alive.) Trusting them and my agent to be honest with me.

TBD: I hate to ask you this, but what advice do you have for writers?

JY: Join SCBWI, the best money you will ever spend. Don’t be afraid to go to conferences,critique groups, have a beta reader (or several), but in the end trust your own judgment. Read what’s out there, then read and read some more to get a sense of how your work runs with or exceeds the pack. Don’t ever write just for a trend or fad because it’s a moving target and by the time you get your work out there, the trend or fad is gone. Dig deep, don’t be afraid to write fiercely, expose your heart. Also while you must remember publishing is a business and has to make money to stay in business, that shouldn’t be your motivation. Writing the book in your heart should be. But still you need to go armored into the publishing world, understand it, not be overwhelmed by it. Consider the editor your voice at the company while always being aware that she is also EMPLOYED by the company. It’s a tightrope for them. Don’t expect they will necessarily be on your side in every battle, even as they publish you. Don’t treat the editor as an adversary, but also don’t expect her to be your best friend. When doing business, put on your shark hat. When writing, put on your storytelling hat.

AND DON’T FORGET TO HAVE FUN AND TELL GREAT STORIES.

Jane Yolen, often called “the Hans Christian Andersen of America,” is the author of over 360 books, including OWL MOON, THE DEVIL’S ARITHMETIC, and HOW DO DINOSAURS SAY GOODNIGHT. The books range from rhymed picture books and baby board books, through middle grade fiction, poetry collections, nonfiction, and up to novels and story collections for young adults and adults.

A graduate of Smith College, with a Masters in Education from the University of Massachusetts, she teaches workshops, encourages new writers, lectures around the world. Her books and stories have won an assortment of awards–two Nebulas, a World Fantasy Award, a Caldecott Medal, the Golden Kite Award, three Mythopoeic awards, two Christopher Medals, a nomination for the National Book Award, and the Jewish Book Award, among many others. She is also the winner (for body of work) of the Kerlan Award, the World Fantasy Assn. Lifetime Achievement Award, Science Fiction Poetry Association Grand Master Award, the Catholic Library’s Regina Medal,  the du Grummond Medal, and the Smith College Medal. She was the first woman to give the St Andrews University’s Andrew Lang lecture since the lecture series was started in 1927. Six colleges and universities have given her honorary doctorates. Also worthy of note, her Skylark Award–given by NESFA, the New England Science Fiction Association, set her good coat on fire. If you need to know more about her, visit her at jane.yolen.com.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 20 years at The Levine Greenberg Literary Agency. She is also the author of eight books and co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His books been translated into 10 languages, and he’s been featured on the front cover of the Sunday New York Times Book Review.  They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. Twitter: @thebookdoctors

How to Be a Successful Writer: Word Bookstore Owner Give the Inside Skinny

The Book Doctors first got to be friends with Word Bookstore when we did a Pitchapalooza (think American Idol for books) at their Brooklyn store a couple of years ago. It’s such a beautiful little Brooklyn exquisitely-curated indie that fits in perfectly with its neighborhood. Exactly the kind of bookstore alleged “publishing pundits” like to scream is dying. We had a great event, packed the place, everybody was super nice & we got a typically Brooklyn crowd of writers pitching literary urban angst novel, werewolf investment banker 1%er urban fantasy novel, and lots of picture books trying to be the next “Go the Fuck to Sleep”. When we found out they opened a bookstore in Jersey City, we were delighted. Not only did it fly in the face of prevailing “wisdom” that beautiful and exquisitely-curated can’t survive, it says they can actually expand! So on May 22, we’re doing a Pitchapalooza in Jersey City, to see what Jersey’s finest writers have to pitch. And we figured we’d take the opportunity to pick the brain of owner Christine Onorati, the woman who’s single handedly proving that the death of the bookstore, to paraphrase Mark Twain, is highly exaggerated.

chris onorati word both stores

The Book Doctors: First of all, why in God’s name did you want to get into the book business?

Christine Onorati: I majored in English in college with a focus on publishing. I worked in the publishing business for many years before opening my first bookstore, a small used and new shop on Long Island. My father owned stationery stores my whole life so I always thought retail was in my blood.

TBD: And why, in this economy, when everyone is crying about the death of the bookstore, did you choose to open yet another bookstore?

CO: We’ve been luckily successful with the model we’ve followed in Brooklyn and my family in Jersey City kept saying it was the perfect location for a new store. So when the location and opportunity presented itself, I decided to move forward. I obviously don’t believe that bookstores are dying or else I wouldn’t have done it.

TBD:  Why did you want to open a bookstore in Jersey City specifically?

CO: I always thought JC had a similar vibe to Greenpoint when I moved there over 8 years ago. The feeling of community is strong and the residents seemed hungry for a store like ours. The time seemed right. And again, when the location presented itself, it seemed like the right move.

TBD:  What have you learned about bookselling in Brooklyn that you’re applying to opening your new store?

CO: Our model is basically the same. Make customers happy. Provide excellent customer service. Employ really smart, helpful booksellers. Be a place that book lovers can get together and feel comfortable and happy. Present great author events. Never judge a customer for their reading tastes.

TBD:  How do you choose which books to sell in your bookstore, and which books to feature?

CO: I do all the buying for both stores. I try to always bring in a mix of what I know our customers will like and recognize as well as some surprises that they can discover. It takes time to learn the tastes of the neighborhood but it’s a fun learning experience.

TBD:  Does it gall you when someone comes into your store and gets a lot of you or your staff’s expertise, then says they can get the book cheaper on Amazon, and goes home and orders it online?

CO: This happens very rarely in our stores, thankfully. I think most customers are a bit too savvy to act this callously. But I know it happens elsewhere. And we can’t stop it from happening online, if someone gets our newsletter and decides to order from Amazon instead. While we always focus on the positives and what we can provide as opposed to what we can’t, we’re always ready and willing to have the Amazon conversation with customers if need be. They need to know we can’t compete with Amazon’s prices and probably never will. But stores like mine are not solely about price, and I think most of our customers get that. Both stores gave us a really positive reception when we opened, and we’re still getting it in JC.

TBD:  Do you see anything commonality in successful authors?

CO: I think authors need to hustle more than ever these days. A smart social media presence can go a long way with building loyalty and keeping customers connected to their favorite authors.

TBD:  What advice do you have for booksellers?

CO: I think the days of throwing books on the shelves and hoping they sell are done. We need smart, energetic booksellers who can provide a service that people can’t get online from an algorithm. Pretension or a judgmental attitude have no place in bookselling these days, I think.

TBD: What advice you have for writers?

CO: Connect with readers. Use your publisher’s resources to your best advantage. Build your brand. Keep writing good books that people will want to read.

Christine Onorati is the owner of <a href=”http://wordbookstores.com/ bookstores ” target=”_hplink”>WORD</a> with two locations in Greenpoint, Brooklyn and Jersey City, NJ. Before opening WORD in Brooklyn in 2007, Christine ran a small new and used bookshop on Long Island after working several years behind the scenes in book publishing. The Jersey City location opened in December of 2013. Christine lives in Montclair, NJ with her husband and son and is expecting twin girls this summer.

The Book Doctors: First of all, why in God’s name did you want to get into the book business?

 

Christine Onorati: I majored in English in college with a focus on publishing. I worked in the publishing business for many years before opening my first bookstore, a small used and new shop on Long Island. My father owned stationery stores my whole life so I always thought retail was in my blood.

 

TBD: And why, in this economy, when everyone is crying about the death of the bookstore, did you choose to open yet another bookstore?

 

CO: We’ve been luckily successful with the model we’ve followed in Brooklyn and my family in Jersey City kept saying it was the perfect location for a new store. So when the location and opportunity presented itself, I decided to move forward. I obviously don’t believe that bookstores are dying or else I wouldn’t have done it.

 

TBD:  Why did you want to open a bookstore in Jersey City specifically?

 

CO: I always thought JC had a similar vibe to Greenpoint when I moved there over 8 years ago. The feeling of community is strong and the residents seemed hungry for a store like ours. The time seemed right. And again, when the location presented itself, it seemed like the right move.

 

TBD:  What have you learned about bookselling in Brooklyn that you’re applying to opening your new store?

 

CO: Our model is basically the same. Make customers happy. Provide excellent customer service. Employ really smart, helpful booksellers. Be a place that book lovers can get together and feel comfortable and happy. Present great author events. Never judge a customer for their reading tastes.

 

TBD:  How do you choose which books to sell in your bookstore, and which books to feature?

 

CO: I do all the buying for both stores. I try to always bring in a mix of what I know our customers will like and recognize as well as some surprises that they can discover. It takes time to learn the tastes of the neighborhood but it’s a fun learning experience.

 

TBD:  Does it gall you when someone comes into your store and gets a lot of you or your staff’s expertise, then says they can get the book cheaper on Amazon, and goes home and orders it online?

 

CO: This happens very rarely in our stores, thankfully. I think most customers are a bit too savvy to act this callously. But I know it happens elsewhere. And we can’t stop it from happening online, if someone gets our newsletter and decides to order from Amazon instead. While we always focus on the positives and what we can provide as opposed to what we can’t, we’re always ready and willing to have the Amazon conversation with customers if need be. They need to know we can’t compete with Amazon’s prices and probably never will. But stores like mine are not solely about price, and I think most of our customers get that. Both stores gave us a really positive reception when we opened, and we’re still getting it in JC.

 

TBD:  Do you see anything commonality in successful authors?

 

CO: I think authors need to hustle more than ever these days. A smart social media presence can go a long way with building loyalty and keeping customers connected to their favorite authors.

 

TBD:  What advice do you have for booksellers?

 

CO: I think the days of throwing books on the shelves and hoping they sell are done. We need smart, energetic booksellers who can provide a service that people can’t get online from an algorithm. Pretension or a judgmental attitude have no place in bookselling these days, I think.

 

TBD: What advice you have for writers?

 

CO: Connect with readers. Use your publisher’s resources to your best advantage. Build your brand. Keep writing good books that people will want to read.

Christine Onorati is the owner of WORD bookstores with two locations in Greenpoint, Brooklyn and Jersey City, NJ. Before opening WORD in Brooklyn in 2007, Christine ran a small new and used bookshop on Long Island after working several years behind the scenes in book publishing. The Jersey City location opened in December of 2013. Christine lives in Montclair, NJ with her husband and son and is expecting twin girls this summer.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 20 years at The Levine Greenberg Literary Agency. She is also the author of eight books and co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His books been translated into 10 languages, and he’s been featured on the front cover of the Sunday New York Times Book Review.  They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. Twitter: @thebookdoctors <

 

Phil Donahue on Books, TV, Mohammed Ali and Erma Bombeck

To read on Huffington Post click here.

In the 70s my mom went from being an immigrant housewife stay-at-home mom to a bra-burning consciousness-raising feminist to a card-carrying the same-sex loving lesbian.  And she loved Phil Donahue.  So from a young age I had a deep fondness and respect for Phil Donahue.  He represented things we believed in our household.  Progress, inclusion, valuing individuals over corporations, trying to get at the truth of what makes America a great place, and how we as average citizens can shape this country into a place where freedom, liberty, and the pursuit of happiness are not just ideals, but concrete building blocks to a better life for everyone, regardless of race, creed, color or how much money you have in the bank.  So when I found out we were both appearing at the Erma Bombeck Writers Workshop I jumped on the chance to pick his brain.

Donahue-Phil-200x300David Henry Sterry: You basically invented a type of television where the host asks questions about the emotional life of other human beings and it spawned everyone from Oprah to Jerry Springer, and I wondered what your thoughts were when you watch some of these shows and reflect on your part in this and how the whole thing has evolved?

Phil Donahue: Well, I think I said this before that I love them all equally. They’re all my illegitimate children.

[We both laugh]

PD: It’s been fun watching the evolution. We didn’t know it then. We weren’t smart enough to know but very early on, we brought to the day-time schedule a revolutionary idea called democracy. We let the people who own the airwaves use them. I said many times there would’ve been no Donahue show without the studio audience. That was a happenstance; we inherited the audience of the show we replaced. They had tickets for the preceding show, so when they showed up to the studio that day in Dayton, Ohio, they found that the show they’d come to see had been canceled.  And here I was with two talking heads, me and the guest. Everything else we were competing with was spinning wheels and “Come on down.” Monty Hall was giving away about a thousand dollars to a woman dressed like a chicken-salad sandwich. It was visual. It was exciting. People screamed and clapped. But our audience was so involved in the conversation and wanted to get in.  I realized they were asking better questions than I was! During the commercial break during the third day, I jumped out of my chair and went out into the audience with a mic.  We did put the audience up front and put the cameras behind the audience. That was new. Audiences were not that popular among the blue suits that ran the stations. In our case, we really highlighted the audience. Since we had a visually dull show anyway, just two talking heads, we suddenly realized we had something nobody else had. It was a very fundamental idea.

DHS: I feel like this was a precursor to the Internet, where everybody has a voice.

PD: Yeah, you could say that. Somebody who represented you sooner or later showed up in the audience and said what they thought, what you were thinking.  It was a daytime show so usually a woman. We started our show in 1967, locally in Dayton, Ohio. Our first full year on the air Martin Luther King was assassinated, Bobby Kennedy was assassinated, the cops beat up the kids in Chicago, gays fought back at Stonewall. We really got very lucky and found ourselves riding the crest of the wave of the women’s movement, the civil rights movement, the gay rights movement. We put a live homosexual right here on my show in November, the first week of the show. In 1967, nobody was out.

DHS: Liberace was a huge star, women of all ages confessed to having a big crush on him.

PD: Absolutely, Liberace was in the closet. Of course, all the mothers thought their kids would catch it if they watched it.  It was November 1967, and I had never seen such moral courage in my life. Here is this guy—live. “Yes, I am gay, and it’s none of your business. We are people, too. We have every right anybody else has.” I was scared to death. I thought everybody would think I was gay and it would be the end of my career. We did it anyway because even back then we realized this was a civil rights issue.

Then there was the women’s movement…these women coming out and say, “Children in this culture get too much mother and not enough father.” I thought, “Jesus, they’re talking about me.”

We did Madelyn Murray, the atheist, and it made you think about the separation of church and state. Why? You don’t want somebody in the Oval Office who talks to Jesus everyday and Jesus talks back. You know? The framers were correct on the separation of church and state. We have more churches, synagogues, mosques, temples; we throw more holy water and burn more holy smoke than any nation in the history of civilization. It is because of the separation of church and state. People miss that. Having been raised Catholic and a graduate of Notre Dame, it really opened my eyes. It made me appreciate other faiths and that they were just as sincere as mine was. Then, suddenly, you begin to see the sins of these institutions, and how the Christian church, especially, promoted all of them–it promoted homophobia. “The church does not approve of gays, then I sure don’t.” It made it easier to beat them up. You realize the church may be the number one promoter of homophobia on Earth. It’s also the institution that has the largest closet. All these ironies come crashing down on my head and the viewers and our audience.

DHS: You were one of the first shows that featured writers prominently. What did you observe that writers did successfully?

PD: Obviously we wouldn’t put you on the show if we didn’t think the book you wrote was compelling and of interest to the people who were watching the show, especially women. So, first, you know, write a great book that lots of people want to read.  And you have to know your audience, be in touch with your audience. We got pretty good at a knowing what would be compelling. Our audience was mostly women, so I felt we should practice what we preached, and I hired women. They brought a lot of insight about the audience that you couldn’t really expect from a man, especially in 1967. Many times if I balked at an idea it turned out to be fabulous. I knew I didn’t have all the answers, and I was often wrong. The women I hired knew stuff I didn’t know. They had insight I did not have. I went to an all-male institution—high school and at Notre Dame. I came from an all-male world, from a house presided over by a mother who stayed at home, a father who got up and went to work every morning, worked 9 to 9 during Christmas retail season. It was definitely a man’s world.

DHS: When you had an author as a guest, what characteristics make someone a good guest who is an author?

PD: There’s a certain visual dramatic necessity if you’re going to succeed on the air. You’ve got to look the part. You’ve got to be enthusiastic about the subject. The best guests were the ones you had trouble shutting up. The worst guests were the ones I’d ask a four-minute question and the guest would say ‘yes.’ Most of them were scared, and I would be too. The best, most exciting guests for me were the ones who had a fascinating story to tell and were politically inclined to say how they feel, to make statements without regard to being popular.

Nobody wants to make anybody mad, but some of the best shows we did featured people who made people mad. Muhammad Ali is an example of that. A woman in front row said, ‘Why are you always throwing your blackness at us.’ He said, ‘Why do you always throw your whiteness at me?’ She said, ‘I’m not throwing my whiteness.’ He said, ‘Take that white Jesus off the wall. You made Tarzan white. You made angel food cake white and devil’s food cake black. I know plenty of black women who are prettier than your Miss America.’ I’d never seen a man who’s so thoroughly skilled and filled with insight. I stood there really awed at what he’d done for a billion young black males all over the world. You don’t have to take it. Inspire people.

Not that many years later, I actually went to Muhammad Ali’s ranch. He owns the ranch owned by Al Capone, that’s what I hear anyway. I drive in, and I park in a little parking spot in a little parking lot. There’s a little sign that says, ‘GOAT.’ G-O-A-T. What the hell’s that? I’m walking in the front door and I realize it’s, ‘Oh, Greatest of All Time.’ I knock on the door, walk in and he gives me a big hug and kiss on the cheek. What a thrill that was!  So he says he had a teacher told him, ‘You’re never going to amount to anything.’ He goes to the Olympics and wins the gold medal. He comes back and he walks into her classroom and dangles the medal in front of her. He said, ‘You said I wasn’t going to be nothing.’ He tells me that as a child that was the thing that changed him. An insult. He went to the Louisville armory as a teenager to see Gorgeous George. Gorgeous George walks out in a red mink coat with white lining fur and yellow hair, and he says, ‘Don’t you touch my pretty face.’ The boos erupt all over the arena. ‘Don’t you touch my pretty hair.’ More boos. He said he looked around and there wasn’t an empty seat. And he realized: that’s how he learned to sell tickets. What insight this teenager had, and then for him to move on and evolve into the Greatest of All Time, which, honest to god, I don’t believe is an overstatement. I think he was the athlete of the 20th century, and I think he should’ve won the Nobel Peace Prize. ‘I ain’t got nothing against no Viet Cong. No Viet Cong ever called me nigger.’ He was pilloried for this. He lost his championship status. Talk about moral courage, he was a rock.

DHS: Let’s talk about Erma Bombeck. I hear you have a long and fascinating with Erma Bombeck, who I consider one of the greatest comedy writers America has ever produced.

PD: She was extremely gifted. In the list of the top ten best-selling books of the 1970s, Erma had two. It is true we lived across the street from each other on Cushwa Drive in Centerville, Ohio. This was one of the first cookie-cutter, suburban community. All the houses were the same: detached, same floor plan, no basement, three bedrooms. Diagonally across the street were the Bombecks. We both belonged to the same church. I was doing the radio program (this was before November 1967), and I worked for the news department of WHIO, the TV and radio.

Erma wrote an op-ed for the Dayton Journal Herald. The executive editor of the Journal Herald recognized her talent. He gave her a job writing her own column. So she comes across the street to interview me for her column. I was doing much of what we began the Donahue Show with: feminist issues, what our children are seeing, daddy goes off to work with a briefcase and mommy does to the basement to do wash and what is this doing to our kids. We’d do shows like that. Obviously Erma had tuned in. ‘Hey neighbor, I’ll do a piece.’ I’d never been this excited in my life. No one ever wanted to interview me. It was very flattering. At that point it meant so much to me.

DHS: I’m curious, why do you think America took to Erma Bombeck? What about her captivated people, besides her obvious talent, in terms of her message?

PD: I eulogized Erma in 1996. It wasn’t just that she was the best; she was the only. Erma was irreverent in many ways. Motherhood was sacred then. There was a lot of pretense. There still is. Motherhood was sacred. How blessed you are to have children. Erma came along and said, ‘Oy, I want to sell my kids.’ Erma said if a man watches three football games in a row, he should be declared legally dead. Erma said coat hangers breed. And she could also be very thoughtful. Her work was attached to millions of refrigerator doors around the English-speaking world. Erma could be very poignant. She could spot pretense across a crowded room. I remember once we were in St. Louis. Big crowd and little Erma is on the stage. You can hardly see her. They had like three balconies. There she was all by herself. I’m running around like mad with a wireless mic—the big time now. A woman in the balcony, way up, said, ‘Erma, I understand you were Phil Donahue’s neighbor. What’s Phil Donahue really like?’ And she said, ‘He peeks in windows.’ Of course the building falls down.  Years later, after she moved, they had a beautiful home in Paradise Va  ley, Arizona.. She’s walking us through the house, and this is on TV. There was a huge fountain in their home I said, ‘That’s a great fountain, Erma.’ She said, ‘Yeah, the grandchildren pee in it.’

One of the women who eulogized her said she was going to communion and Erma was in front of her. She turned around and said, ‘Be careful. You don’t know where his hands have been.’

She credited Phyllis Diller. That surprises some people, but Erma was very impressed by her. Phyllis Diller said radical, crazy things, like she’d stuff the turkey from the wrong end, and make fun of the wonderful privilege of being a housewife and raising kids.

No one was being irreverent then. Not only did she have that sense and that courage, it took a lot of nerve to obscure all the sanctity and pretense that accompanied discussions about motherhood and being a housewife. She had a brilliant comedy sense. Those two things together made her very unique, evidenced by her book sales. Two of the bestselling books in the 70’s. Her titles were brilliant: If Life Is a Bowl of Cherries, What Am I Doing in the Pits?  When You Look Like Your Passport Photo, It’s Time To Go Home. Things like that made women scream. The wisdom and insight. She wrote a very honest but painful piece about women who’ve had catastrophically challenged children and how it would be so hard for her to not be bitter, angry, not to say ‘why me.’ Her syndicate asked if she was sure. Yes, I do, she insisted, and they published it. A woman called her, ‘I’ll never forget that, Erma. I had a child. I can’t lift her anymore. She can’t walk up the stairs. I want you to know your article spoke truth to me and I felt a little less guilty.’ There were another piece she did about being upset that the grass was tramped down and not growing as vigorously because the kids were rolling on it and running on it. She’d plant a little more seed, water it, and then the kids would roll on it and it would become barren. Pretty soon the kids went away to school and got married. She looked out the window and the place where the kids had played was green and the grass full and vigorous. She missed the bare spot where they were playing.

DHS: That’s beautiful.

PD: It made you cry.

Phil Donahue changed the face of daytime television, pioneering the audience-participation talk format as the host of the Donahue Show, a 29-year run which stands as the longest of its kind in U.S. television history. His TV journalism earned him 20 Emmy Awards — 9 as host and 11 for the show — as well as the George Foster Peabody Award; the President’s Award from the National Women’s Political Caucus; the Media Person of the Year Award from the Gay and Lesbian Alliance; and induction into the Academy of Television’s Hall of Fame. TV Guide named Donahue one of the Greatest Television Shows of All Time. Donahue has frequently been lauded for his groundbreaking interviews with world leaders and newsmakers — including Muhammad Ali, Johnny Carson, Ayn Rand, Nelson Mandela, Madalyn Murray O’Hair (his first Donahue guest), Margaret Meade and all of the presidents since Jimmy Carter. He was the first Western journalist to visit Chernobyl after the nuclear accident there. Donahue has also headlined numerous network and public television specials, including the Emmy Award-winning children’s special, Donahue and Kids, the landmark Ryan White Talks to Kids about AIDS and The Human Animal; an exploration of human behavior which was also a five part, prime time series that aired on the NBC television network. In 2006, Donahue co-produced and co-directed Body of War, a documentary film about a young Iraq War veteran left in a wheelchair by enemy gunfire who begins questioning America’s involvement in the war.
Universally hailed by critics (“almost unbearably moving,” wrote Time magazine), Body of War captured, among others, the Best Documentary award from the National Board of Review; the Grand Jury Prize at Michael Moore’s Traverse City Film Festival; and a People’s Choice Award at the Toronto Film Festival. Donahue is also an admired writer, whose opinion columns have appeared in The New York Times, The Washington Post and The Los Angeles Times. He is the author of the best-selling memoir, Donahue: My Own Story; and The Human Animal. A native of Cleveland and the father of five and grandfather of two, Donahue is married to award-winning actress, author and activist Marlo Thomas. They live in New York.

David Henry Sterry is the author of 16 books, a performer, muckraker, educator, activist, editor and book doctor.  His anthology was featured on the front cover of the Sunday New York Times Book Review.  His first memoir, Chicken, was an international bestseller and has been translated into 10 languages.  He co-authored The Essential Guide to Getting Your Book Published with his current wife, and co-founded The Book Doctors , who have toured the country from Cape Cod to Rural Alaska, Hollywood to Brooklyn, Wichita to Washington helping writers.  He is a finalist for the Henry Miller Award.  He has appeared on National Public Radio, in the London Times, Playboy, the Washington Post and the Wall St. Journal.  He loves any sport with balls, and his girls.  www.davidhenrysterry

 

 

 

Jonestown, Kids, Gorillas & Tragic Death: Fred D’Aguiar & Children of Paradise

To read on-line click here.

I’ve long been fascinated by the events surrounding the Jonestown tragedy. I’m particularly interested, as a parent, in what would lead someone to poison their own child. It seems unthinkable. And yet we all know it happened. So I was drawn to Children of Paradise, and I found the treatment of this very disturbing and real-life tragedy beautiful and compelling. The New York Times said, “D’Aguiar depicts the plight of Trina and the other children with heartbreaking immediacy.” So I sat down with its author, Fred D’Aguiar to talk about Jonestown, kids and how he wrote this wonderful book.
ChildrenofParadise hc c
DAVID HENRY STERRY: What was your inspiration for writing a book about the Jonestown tragedy?

FRED D’AGUIAR: Jonestown happened in Guyana. My parents are Guyanese and I grew up there. I was in London when I heard about the murder suicides. In 1998, twenty years after the event, I wrote a long poem in an effort to understand why so many Americans ended up in such an idyllic landscape — the Amazonian basin interior of Guyana — only to die en masse. I made a radio program for the BBC about Jonestown in 2003 and it occurred to me that the psychology of faith had to be explored by me in a sustained work driven by character narrative rather than the lyric of the poem. I’ve been writing (and rewriting) the novel since then until now with breaks for poetry and plays, teaching and life. But don’t ask me about my failed novels — writers hate to air dirty laundry (this writer does).

DHS: You write from the perspective of a gorilla with shocking verisimilitude, how did you research the inner mental and emotional landscape of Adam the gorilla?

FDA: I’ve always believed that the danger of a reflex tendency for anthropomorphizing nature (of always seeing things in terms of our own primate and primary conceits) brings with it an over-assumption of empathy when all that is gained is a domestication of the unknown in terms of our limited, superior colonization instincts. We have an encounter but learn nothing from it. And not only a colonization of nature’s prowess in terms of our limited human understanding of it but a gesture of intuitive admission that nature has a language that we need to learn in order to really function in harmony with the planet. Right now our civilization is built on using up the earth and finding some other location for the future of the species (a stupid gamble, look at Las Vegas; think of Shelley’s poem <em>Ozymandias</em>). I’ve maintained my interest in nature writing from my first encounter with the works of Desmond Morris during my teens to the euphoric and vatic veneration of nature by Barry Lopez.

I wanted Adam (what’s in a name?!) to be the outside figure, in the commune locked in a cage but outside the commune’s reasons for being together, and in league with his Edenic surroundings as he witnesses a slice of humanity spiraling towards self-destruction. I’ve been to Jonestown and seen a bit of the landscape in the Amazonian region. The jungle with its rock escarpments, rivers, trees and waterfalls and flora and fauna, is a cathedral in its grandiosity (here I am anthropomorphizing but in keeping with the Romantics), it is a place of worship, a spiritual reliquary (if only we paid attention to it).

DHS: For that matter, how did you get into the mindset of a kid who was at Jonestown during one of the most unspeakable tragedies of the 20th century?  And the POV of Preacher, who seems very much to be Jim Jones in this scenario?

FDA: I trained and worked as a psychiatric nurse way back in my early 20s and the work experience has remained with me ever since in the focus of my writing on the psychological and psychical aspects of a character’s experience. There are writers who have helped me to frame this in my fiction. First, Wilson Harris (b.1921). His  fiction reacts to the landscape as if it were a structural determinant of his prose. Meaning, when you read him you feel as if the jungle’s architecture dictated his sentence structures. Harris is Guyanese and worked as a surveyor in Guyana’s interior and he wrote a 1996 novel titled <em>Jonestown</em>, which connects the tragedies in the jungle to a tradition of dying and sacrifice going back to antiquity, to Olmec Mayan times. Second, Derek Walcott. He handles imagery with metaphoric zeal. He ties the blood rhythms of thought to a sensuous instruction gleaned from our world. Three other seminal texts have been Alejo Carpentier’s <em>The Lost Steps</em> and Juan Rulfo’s <em>Pedro Marano</em> and Jean Rhys’s <em>Wide Sargasso Sea</em>.

DHS: You gave your novel the same name as a very famous film about the German occupation of France, why was that?

FDA: That happens to be my second most favorite film ever! The definite article in the title of the film means a lot. The sly mechanisms for defying despotism while it surrounds you, all rooted in art has to be instructive or my whole grain bread and peanut butter breakfast consumed this morning for its goodness is a cruel hoax. I wanted to connect with a former period of despotism in history and prompt the reader to think about children in history and how childhood is constructed and destroyed in turn and made anew by the experience of the arts.

Don’t laugh, but my first most favorite film ever happens to be one I got into in my early teens — <em>Roots</em>, the TV series. Yes! Don’t ask me why! Ask me why! Well, Alex Haley’s <em>Roots</em> (include the book as well) made me aware of the importance of knowing about black history and the necessity of art for a vital and examined life, and storytelling, character, landscape, emotion, intuition and persuasion as ethical frames for understanding (though puzzlement endures) and improving (though the work is never done) the world (and what a beauty it is) in a short life (and how prized).

DHS: Why do you think, in the end, people were willing to kill themselves and their children when their messianic leader told them to?

FDA: By the time the moment of murder-suicide arrived the people in the commune had experienced a prolonged period of indoctrination and torture (sleep deprivation, starvation and humiliation through public beatings and public shamings). They were at the end of their tether, nerves strung out, exhausted and ripe for manipulation. Add to that their isolation in Guyana’s jungle interior from the scrutiny of the outside world and the communards entirely subjected to the maniacal will of Jones. What was left of their will had been systematically eroded by Jones’ technique (think of Erving Goffman’s Total Institution) of repression to a point of hypnotic obedience (though it must be said that there was resistance by some to the bitter end as proved by the group that escaped by running into the jungle). They were told to drink or be shot, some choice.

DHS: Do you outline your plot before you start writing?

FDA: No. I began this lucky artsy-fartsy life that I now lead way back in my youth when I was a hungry and angry poet (hungry for meaning, angry for justice). As a result, I continue to write from a feel (mostly of terror) and a string of images (that play havoc with my nerves). The feeling is deeply linked to the imagery. Next, I find the people in the picture who might best exemplify that mood and exude the things that I am feeling. In the case of this novel the plight of the children attacked my nerves and left me wanting to replay their probable instances of childhood before their inevitable and painful deaths.

DHS: You are also a poet and playwright.  How did poetry and writing for the stage affect writing <em>Children of Paradise</em>?

FDA: Poetry is the art of compression, of distillation; fiction appears to expand like an accordion pulled open limitlessly for a beautiful sequence of sound and meanings. Plays speak through characters on a stage in a suspension of real time for a dramatic carve-up of time as feeling and instruction. I crave instances of articulation in all mediums depending on my mood. I blame my multi-genre body on my experience of three landscapes, my birth and long residence in the UK, my childhood spent in Guyana and the adult realities of settling for life in the US.

DHS: You were teaching at Virginia Tech when a student went on a shooting rampage.  What was that like, and how did this lead to you writing about Jonestown?

FDA: April 2007 was a nightmare for me. (I’ll count is as such until I die.) I lost a student who was in my Caribbean class. She was shot dead while in her French class. I happened to be on campus that morning. I have always loathed guns due to my residency in the UK where guns are blessedly rare. But after 2007 I am now so very much desirous of a ban on the possession of all firearms by private citizens — they belong to a primitive remnant of our warlike bodies. And we have a standing army anyway. I worry about the ready availability of personal firearms and the lack of respect for mental illness. It is a serious affliction in need of structural investment by this remarkable country. But what do I know? I think the education budget should be swapped with the defense budget.

DHS: Why do you think “drinking the Kool-Aid” has become part of our everyday vernacular?

FDA: It is a cruel misnomer extrapolated from Jonestown and one of the reasons why I wrote my novel to depict resistance rather than blind obedience to messianic sadism. We apply the term to denote a total surrender to an idea or force. In Jonestown there was resistance to Jones and that is why he needed a remote location and a regime of mental and physical torture that resulted in an erosion of the will of his followers. It seems as if the media has succeeded in its cookie-cutter way of leaving the popular memory with an unimaginative phrase to represent a tragedy. I took pains in my novel to chart the stages of this breakdown of the will of the community and I showed pockets of resistance to Jones as well. The cool aid was just the final act in a play of death, along with bullets, beatings, sleep deprivation, starvation and marathon sessions of Jones’s preaching that was recorded and relayed on speakers around the compound, all hours of the day and night. I wish it amounted to more than yet another example from recent history of a failed ecumenical tool.

DHS: After living with this story for so long, what are your final takeaways?

FDA: I quote as an epigraph, 1 Corinthians 13:13 and I stick with that. If I say it, people will hear the Beatles tune, “all you need is love” pah dap-pah, pah bah-dah, because it is so obvious that it precludes speech. But I’ll say it anyway for the record. Love (with cooperation) is a stronger (and preferable) force to hate (and competition). The evidence for the latter is technological advancement at a price of a dying planet… some advancement when we’ve mortally wounded the host of all species.

DHS: What advise do you have for writers?

FDA: First, Oscar Wilde’s adage that, ‘advice is an excellent thing not to follow but to disregard.’ Second, that they should read, read, read and get involved in something other than writing, and write, write, write. The arts of the imagination help us to understand the present and the past, and live coterminously with the planet and everything on it. Doing so should affect in positive ways what the future will be; not doing so merely accelerates our terminal decline. The literate imagination may well be our most powerful asset of our naturally inquisitive bodies and it is free.  Go for it!

Fred D’Aguiar is an acclaimed novelist, playwright, and poet. He has been short-listed for the T.S. Eliot Prize in poetry for Bill of Rights, a narrative poem about the Jonestown massacre, and won the Whitbread First Novel Award for The Longest Memory. Born in London, he was raised in Guyana until the age of twelve, when he returned to the UK. He teaches at Virginia Tech. Children of Paradise is his newest novel.

David Henry Sterry is the author of 16 books, including <em>Hos, Hookers, Call Girls and Rent Boys: Professionals Writing on Life, Love, Money and Sex</em>, which appeared on the front cover of the Sunday New York Times Book Review.  His new book Chicken Self:-Portrait of a Man for Rent, 10 Year Anniversary Edition</em></a>, has been translated into 10 languages.  He is a finalist for the Henry Miller Award.

The Book Doctors & Erma Bombeck Writing Conference in the News

To read online click here.

A magical moment happens when a writer takes a deep breath and launches into a passionate one-minute elevator pitch of a book concept before hundreds of other would-be authors.

“It’s very touching,” says literary agent Arielle Eckstut about the emotion-charged atmosphere at Pitchapalooza. “These writers are wearing their hearts on their sleeves.”

Adds her writer-husband David Henry Sterry: “This is the first time some have said in public, ‘I’m a writer.'”

At the April 10-12 Erma Bombeck Writers’ Workshop at the University of Dayton, 20 randomly selected writers will get the opportunity to make a one-minute pitch — and perhaps write their own perfect ending. One winner, selected by Eckstut, Sterry and two other publishing experts, will receive an introduction to an agent or publisher appropriate for the book idea.

Welcome to Pitchapalooza, billed as the “American Idol for books, only kinder and gentler.” Since 2005, Eckstut and Sterry have taken Pitchapalooza to approximately 150 bookstores, writing conferences, book festivals and libraries — from Cape Cod and Chicago to the far-flung states of Hawaii and Alaska. It has drawn standing-room-only crowds and captured attention from The New York Times, Wall Street Journal, Washington Post, NPR and other media outlets.

“Our whole goal is to help people improve. There’s never a sense of humiliation,” said Eckstut, an agent-at-large with Levine Greenberg Literary Agency in New York and the author of nine books.

The event also illustrates the importance of tenacity. “In 2010 at LitQuake in San Francisco a woman pitched an idea for an anthology by American-Muslim women writing about their secret love lives,” Sterry recalls. “You could hear the murmur throughout the room. That pitch is a book waiting to happen, but an agent had dropped the idea.”

The lesson: an initial rejection doesn’t always determine a book’s fate.

“There’s a great expression, ‘Don’t quit five minutes before the marathon ends,'” says Sterry, who’s written 15 books himself. “I called up a publisher I knew, and it took about 10 seconds to sell that idea.”

The couple came up with the idea for Pitchapalooza after co-writing The Essential Guide to Getting Your Book Published and trying to figure out how to creatively promote their own niche book. They’re the founders of The Book Doctors, a company dedicated to helping authors get successfully published.

“We were at a party in San Francisco, and writers in the room heard the rumor there was a literary agent in the house. People started buzzing around Arielle like moths to a flame,” says Sterry with a laugh. “There were some great drunken pitches made that night. Later, we realized we might have hit upon something that could help us help writers and sell our own book.”

When the couple introduced Pitchapalooza at New York’s iconic Strand Book Store, “we thought it would be a terrible bust,” concedes Sterry. “We show up, and there’s a line out the door. We looked at each other and said, ‘What’s going on here?’ If it’s not Michelle Obama or a celebrity, it’s hard to get more than 15 or 20 people at a booksigning.”

Over the years, Sterry says they’ve heard “some amazing and some horrifying pitches.” One writer tried to pitch five book ideas in a minute. Another had an idea for a 30-book series. Another didn’t win at Pitchapalooza, but still ended up with a book contract.

“The writer was an arborist who had an idea that took off on The Elements of Style — only for fruit trees,” Eckstut says. “She had incredible expertise, and I knew just the right publisher.”

Writers don’t have to win or even participate in the Pitchapalooza contest to receive a professional critique of their book ideas. Eckstut and Sterry are offering writers who buy their book, The Essential Guide to Getting Your Book Published, a free 20-minute telephone consultation after the workshop.

The two offer these tips for making a great pitch:

1.When pitching a narrative, memoir or creative nonfiction, make sure you have a hero we can fall in love with.

2. Don’t tell us your book is funny. Make us laugh.

3. Compare your book to a successful one. Show us where the book fits on the shelf in a bookstore.

And finally, “Don’t say you’re the next Erma Bombeck,” Sterry says with a laugh.

How to Pitch A Book: New Orleans Pitchapalooza Winner: Peaches

Blaxploitation Pippi Longstockings!  Professor Longhair!  Awesome pitch!

How To Not Pitch a Book: LOL Cartoon

Here’s how to NOT pitch a book!

Does an Author Really Need a Website? The Book Doctors Interview Annik LaFarge on How to Be a More Effective Author Online

“Do I really need an author website?” We get asked that question every day by an author, or someone who wants to be one. Having spent lots and lots of time and energy constructing one ourselves, we are big believers in author websites, but we decided to take this question to the person we consider the expert on the subject: Annik LaFarge. Annik is the author of The Author Online: A Short Guide to Building Your Website, Whether You Do it Yourself (and you can!) or You Work With Pros. She also happens to have spent twenty-five years as an executive in the book publishing business, working at Random House, Simon & Schuster, Addison-Wesley, and Bloomsbury USA. She began her career as a publicist, and went on to become an associate publisher, marketing director, senior editor, and publishing director. And she was involved in the early efforts to create e-books and develop strategies for digital publishing. In the late 1990s, at the height of the dot com boom, Annik took a year away from publishing to join entrepreneur and journalist Steven Brill in the development and launch of Contentville.com, where she published an original series of e- books and oversaw the website’s bookstore. In 2008 she left publishing to start her own company, Title TK Projects, which specializes in website project management, editorial work, and consulting on digital strategy. Author websites she has project-managed include MitchAlbom.com, FrenchWomenDontGetFat.com, MireilleGuiliano.com and TaraParkerPope.com. Clearly, Annik knows what the heck she’s talking about. So we asked her to share with us the benefits of author websites. She was also kind enough to share with us her 10 ½ tips for being a more effective author online.

THE BOOK DOCTORS: In this age of social media, why is a website still important? Is it possible to just get away with a blog/Facebook page/Twitter presence?

ANNIK LAFARGE: Even in this age of social media, having a website is really, really important. A recent study by the Codex Group showed that that websites are one of the key ways people find out about books. Surprisingly, in terms of new book discovery, Facebook and Twitter are much less influential than author websites. Some of the reasons for this have to do with SEO (search engine optimization) and keywords. When you type in an author’s name, his/her website is first thing that comes up. To be the first result that pops up in a Google search is reason enough to have a website. This visibility gives you the opportunity to control your message and to craft the experience that you want that person who is interested in your work — that person who has taken the time to Google you — to see. Your website also gives you the opportunity to capture people’s email addresses and to build a newsletter list. Your mailing list is extremely important, even if you’re a literary fiction writer. People who give you their names and email addresses are telling you that they’re interested in you and your work and want to know more about you; they want to be kept up to date. Even just a 100-person list matters because you can use it as a mini-focus group, testing book covers and plot ideas, and you can easily alert your fans about new releases. And over time that list will grow and grow.

THE BOOK DOCTORS: What are the top mistakes authors make when designing their websites?

ANNIK LAFARGE: The biggest mistake I’ve seen is building a website and not using it. People get excited, build the engine and then let it just sit there. You need to have a plan for your website — a monthly and yearly plan: what sort of content will you launch with? What will you add as time goes by? How frequently will you post new material? Enough to blog? If so, what will the voice of your blog be? What will be the first 10 things you write about? I tell authors to plan for their website the way they do for a new book: write an outline, like a book proposal, that includes not only the “big think” — the overall substance and point of view of the website — but also a list of all the different pages and what they’ll contain. Think of it as a business plan for your site. Or to put it in more literary terms, it’s like mapping out a long piece of nonfiction — for both the hardcover and the paperback edition.

THE BOOK DOCTORS: A lot of struggling writers are concerned about the costs of setting up a website. I know you write about doing it yourself, but if you don’t have the time or inclination, what’s the minimum a person can spend and still have something that looks professional?

ANNIK LAFARGE: Anybody should be able to get a fine looking blog/website using WordPress, Sandvox (only available for Mac) or Squares Space; these are content management systems that allow you to customize a site off an easy-to-use template for nothing (in the case of WordPress, which is purely open source) or less than a hundred bucks. If you’re working with WordPress pick a theme you like at themeforest.net— my favorite of the theme sites but there are zillions on the web. And if you’re intimidated by technology then hire a designer who can create a nice banner and who knows how to do the basic programming (so you don’t have to hire a separate programmer). This can be done for as little as $500 and most designers these days are very comfortable in WordPress particularly. BUT, there is a very strong argument to be made for building a website yourself. Writers care enormously about how they present their ideas and their presence on the page, and having control over their own “content” is extremely important. Understanding how your website or blog works — how to post new material, set up new sections, add photos and videos, link up with Facebook and other social media venues — means that you can always make changes and additions whenever you like; you’ll never be dependent on a webmaster or an overworked publicist again. For many authors a website is their beating heart in the public space. Creating one can feel daunting — anything more technical than Microsoft Word intimidates many writers — but it’s enormously empowering and creative, and the technology has evolved to the point where honestly anyone can do it. You can map out the structure for your website — e.g. create your own “wireframe,” which is to a website what a blueprint is to an architectural project — at a cool new site called GoMockingbird which is very easy to use and inexpensive. Or you can do it the old-fashioned way, using a pencil and an 8 ½ x 11 sheet of manuscript paper. But sketching out a site — putting your plan on paper — is a great way to work through your ideas about who you want to be on the web, and it can save you lots of time and frustration later on.

THE BOOK DOCTORS: You are now a self-published writer. What platform did you use? What was the costliest part of the process? What was your favorite part of the process.

ANNIK LAFARGE: I went the more complex route by setting up my book at many different retailers. I used Amazon’s Create Space for the POD (print-on-demand) paperback version of my book and am very happy with them; they have great customer service and excellent help documentation. Early on I decided I wanted my book to look like a real book — even the ebook version — so I paid a designer to do a proper interior and a cover. I thought I could do the Kindle conversion myself but I made a real hash of it, so I sent the manuscript to ebookconversion.com and let them create the ePub edition. Then I set up accounts at Apple’s iBookstore (using iTunes Connect), Barnes & Noble’s PubIt! for the Nook), and Google Editions, and I simply uploaded the file at each place, created all the metadata (description, bio, etc.), and I was in business. For awhile I even sold a PDF of the book myself, on TheAuthorOnline.com, using an online tool called e-junkie, which allows you to sell digital products very easily and inexpensively. I could have gone to Lightning Source, which is a great company, and they would have streamlined the whole process for me, but I wanted to learn about each and every step along the way myself, and I make more money this way on every sale. It was time-consuming, but generally fairly easy to do. The most complicated part was dealing with Bowker who you have to go through to acquire an ISBN (the unique identifier for your book that retailers use to display and sell your book). But I’ve trained myself to go into what my partner Ann calls “the Sufi state” and become deeply patient before I visit any e-commerce site I want to partner with. I’ve found that eventually I can slog through and figure out just about everything I need to do, and there’s a particular satisfaction in that. Call it author empowerment. What I love about ebooks and POD is how nimble they allow an author to be. You can update the content any time you like, and also change the price at will. You don’t get locked into decisions. And if you set up your own website, as I did with TheAuthorOnline.com, you get the benefit of the huge amount of traffic data that Google Analytics provides — for free. So you can learn a great deal about who your readers are. My advice: start slow, be smart, have fun, and just get on with it.

Annik’s 10 ½ Tips for Being a More Effective Author Online

No. 1: Think Like An Author

One of the things that authors (unlike other mere mortals) do is organize their thoughts and ideas. You don’t just sit down and write a book from page 1 to 300; you do a lot of thinking, researching, and planning. Tip #1 is to approach your web project in the same spirit. Put on your author hat and make notes and an outline. Start with several general questions that will help inform the overall organization of your website or blog:

Who am I as an author? If you were writing the opening graf of a newspaper profile of yourself, what would you consider the ideal description of your work? Where would you place the greatest emphasis? Where the least? And then: What do my readers want? What sort of questions do they ask you when you make public appearances? What do they say when they write letters or emails to you? And: What do I want my readers to know about me that they may not currently know? This is your chance to write the Ur Q&A. Consider it a work-in-progress: post it, then keep adding to it as time goes by and your writing and career develop.

No. 2: Make a Content Plan, Part 1: Static Elements

Make a list of static elements that you want to include on your website: content that doesn’t get constantly updated or newly created like entries in a blog. First focus on things that you already have or would be easy to create: sample chapter(s); biography; reviews; Q&A; etc. Then start another list: stuff you’d love to add in the future (The Author Online contains an exhaustive list of features that readers say they like on author websites). Then go back and prioritize your master list and arrange the items into broad categories that could serve as the navigation on your site: Books (do you subdivide Fiction & Non-Fiction?), Bio, Journalism, About, etc. These are the categories that make sense to you, based on the work you did in Tip No. 1.

No. 3: Make a Content Plan, Part 2: New Elements

Consider where your new content will come from. Do you want to blog? (Do you have time to blog? Will you run out of steam after 3 months?) Will you write occasional articles/essays to post on your site? Will you share early chapters with your fans? Invite them to vote on jacket art from your publisher? Will you constantly post new links to bloggers, videos, new studies/research in your field, etc.?

No. 4: Be Smart Today and Plan to Grow in the Future</strong>

Websites evolve. The best thing you can do is be smart and focused at the beginning, and assume that you’ll grow your online presence with time and valuable feedback from fans, traffic data, and other sources. So if you’re just starting out be honest with yourself about how much time you can devote to your site; be ambitious but also realistic about your plan for adding new content. Focus on quality of content not quantity, and always circle back to the questions you asked yourself in No. 1: what do your readers want? What do you want them to know about you? Then think about what’s the best way to deliver that on your site and map out a plan for the coming months. And be sure to keep a handy list of “Future Features” and ideas for new content. Tip 4a Set up a Dropbox account and keep your list in the cloud so you can always access and update it. This is particularly handy if you travel a lot, and you can install Dropbox on any mobile device. (See here for more about how Dropbox works. While you’re there, check out Evernote, another great app that helps you keep track of stuff you find online.)

No. 5: Build a Mailing List

Even if you don’t intend to send out an email newsletter create a sign-up form and place it conspicuously on every page of your website or blog. Do this on Day 1. You may not see a reason to have an e-letter today, but in a year or so you may. People come to your website because they like your work or they’re interested in your subject; give them a simple way to stay in touch. An author’s email list has tremendous value, and it will grow over time. Start now.

No. 6: Use an ESP

Use a professional email service provider (ESP) like MailChimp or Constant Contact. Some of these services are free until your list reaches a certain size (like MailChimp) and there are many benefits: they provide simple templates for creating professional-looking emails; easy opt-out links for your subscribers; and vast riches of analytic data about who opened your emails, what they clicked on, how many times they forwarded it, where they live, etc. From that data you will learn to do things better and more effectively in the future.

No. 7: Be Creative About Your Newsletter Signup

You don’t go on the radio and simply say “buy my book, it’s a great read.” You say: “buy my book because I describe all the best tools and strategies for killing a zombie and tell you how to prepare yourself in both an urban and a rural setting.” So in your newsletter signup offer some specifics about what your emails will deliver. For a very good example of a smart newsletter sign-up see the form that  SocialMediaExaminer.com uses. They promise a value-add (a free video tutorial on using Twitter), and the text has a real voice. Another example of a creative newsletter signup is the blog CrazySexyLife.com. The first signup box I saw there (in 2009) had three separate options: daily, weekly and monthly, so the reader could choose how much of author Kris Carr’s stuff she really wanted. Recently Carr updated her newsletter signup and it’s still great, but very different and now she also offers a free piece of content for folks who sign up. You’ll find screenshots of all these examples at TheAuthorOnline.com/newsletter

No. 8: Use Google Analytics

Set up your Google Analytics account on Day 1 and get addicted. As you gain traffic you will find this a terrific editorial tool because you’ll know what your readers are looking for, what they actually spend time reading, where they come from (country, state, city), and much more valuable data. Nothing will teach you more about how you’re doing online than Google Analytics, and it’s free. Don’t forget: launch it on Day 1.

No. 9: Visit Your Own Site Regularly

Go to your website at least once every few weeks and test your links (they have an uncanny way of breaking for no apparent reason). While you’re there, chances are that something will strike you: “gee, I could do this better,” or “that featured article is feeling a bit long in the tooth, it’s time to replace it with something else.” Be objective, be critical, be creative. Test new things and check the results in Google Analytics. Then lather, rinse, repeat.

No. 10: Have Fun, Be Empowered</strong>

Websites are stressful — everybody knows that. But remember all those times you had a great idea for your publicist and it just never got off the ground? Well, guess what: with your own website you can do a whole lot on your own. And once you start understanding how to use it well, and you get in the groove (and you build up your mailing list, social networking fan base, RSS subscribers….) you’ll be able to reach your readers directly whenever, however, you want. And you can invite them to provide their feedback, both publicly (through blog comments, message boards, and of course in social networking environments) or you can keep things quiet and just enable people to email you via the site. You can start small and grow. Most of all, can you can do it yourself. Visit TheAuthorOnline.com for a rich (and constantly updated) list of resources, sample author and book-specific websites, online tools, articles, links, and more. Please email me and tell me what you think I can do better, or simply alert me to your web project. I’m interested, and many others are too. Most of all, have fun.

Good luck with your project!

Society for Children’s Book Writer’s & Illustrators Gives Great Review of the Essential Guide to Getting Your Book Published

We just got a wonderful review for The Essential Guide to Getting Your Book Published  (to buy click on link).  Here’s the Essential Guide in SCBWI Bulletin.

The essential guide cover_

BY HEATHER E. SCHWARTZ

TRYING TO WRITE the perfect pitch? Need help handling rejection? Wish getting published weren’t such a harrowing and mysterious endeavor? Like most writers, I’ve been there. Then, I found The Essential Guide to Getting Your Book Published, by Arielle Eckstut and David Henry Sterry. I love everything about this book: The humorous and compassionate tone. The three-part structure that divides four hundred and sixty-three pages into manageable sections. The way the authors answer questions I’ve had for years. (Wondering how to put a personal spin on a letter to an agent you’ve never met? Yes, the answer is in here!) The Essential Guide to Getting Your Book Published is packed with information on every aspect of publishing, from developing marketable ideas, establishing a platform, and perfecting your pitch to negotiating contracts, working with publishers, and self-publishing. It also covers the work authors need to do after their book is out—publicity and marketing, connecting with readers, selling books, and evaluating the entire process, so you’ll be prepared when it comes to writing and selling your next book. It’s easy to feel comfortable following the advice you’ll find in The Essential Guide to Getting Your Book Published. Eckstut is a writer, entrepreneur and agent-at-large for the Levine Greenberg Literary Agency. Sterry is the author of eleven books. And throughout every chapter, they’ve included stories from successful authors who can inspire, warn, and motivate those who are new to the world of publishing.

Tips for Writers on How to Blog

Blogs, writing, publishing. Mama plus!

Buy a NEW copy of The Essential Guide to Getting Your Book Published & Get FREE 20 minute consultation.

In our recent interview, David Henry Sterry of the Book Doctors shared five of their top tips for aspiring authors. In this next installment, David covers more top tips specifically for us bloggers.

1.  PICK SOMETHING YOU’RE PASSIONATE ABOUT

DHS: First of all, pick a subject matter that you’re absolutely passionate about.

Don’t try to follow trends. We get this all the time, like people ask me “What’s the hot thing in publishing? What should I be writing about? Werewolves, vampires, unicorns, dwarves?”

No: pick something you’re passionate about, something that has meaning for you, something that makes you excited, something you think about and do in your spare time.

2.  PUT SOMETHING UP WITH CREDIBLE REGULARITY

DHS: And then, of course, there’s persistence; to have daily application of the principles involved in success. You’ve got to put something up with credible regularity: if it’s not every day, every couple of days.

You’ve got to keep feeding your blog; it’s like a garden. If you don’t water it, if you don’t weed it, if you don’t plant the right seeds, it’s just going to sit there and be a scrappy patch of weeds.

3.  REACH OUT TO PEOPLE

DHS: You’ve got to have people to read it, so you’re going to have to reach out to people.

You want to find those people in your discipline, in your area of interest, and connect with them in meaningful ways. Do nice things for them.

I like to say that the biggest principle of social media is ‘Good Samaritanism’. I get things every day, and I’m sure you do too: “Vote for me!” “Be my friend!” I’m like, “Why am I going to vote for you? I don’t even know you! Why are you sending me this? Why do you want me to do something for you when I don’t even know you?”

Now, if someone emails me and says “Hello, I just wrote a review upon Amazon – which anyone can do – of your book The Essential Guide to Getting Your Book Published, I’m going to do something nice for that person. I will put a link to their blog all over my Facebook and my Twitter and, you know, I’ll do something nice for them if they have made themselves a friend of me.

When I’m going after somebody, I put a link to their stuff up on my various platforms. I put a review up. I put a comment up on their blog; it doesn’t take much time to do that. But when I’ve done three or four of those things, then I feel comfortable about asking them to help me in some way.

So I think that’s a really important principle to embrace: to collect your tribe of people. That’s what’s absolutely crucial. You’re writing about something in new and interesting ways, that you’re passionate about, and then to have a group of people who are interested in the same thing.

 

 

 

The Book Doctors Writing Tips Jerry Stahl With the Skinny on Fatty, Republican Sun Gods, and Happy Mutant Babies

To read on Huff Po click here.

interview-jerry-stahlI first met Jerry Stahl at the Los Angeles Book Fair, back when it was held at UCLA in Westwood, the second happiest place on earth.  It was blazing hot, and Jerry was sitting in a booth trying to promote his book, squirming like a bug under a microscope as all the happy peppy people passed by.  He looked like something out of a Kafka novel written by William Burroughs, a writer about to be transformed into a junky cockroach.  Which is basically how I felt, having been in a booth trying to promote my own book next to Hollywood legend Janet Leigh, who was signing her new memoir, and had a line of adoring fans snaking around the block.  While I sat there sweating like an amateur smuggler being interrogated at customs while a hundred bags of junk clogs his colon.  Jerry is one of those rare writers who goes between Hollywood screenplays and novels.  He writes dark subversive stories and he somehow continues to get away with it.  I should, for the sake of full disclosure, admit that he is one of my favorite writers.  Steeped in the grand tradition of Noir which has spawned such writers like Raymond Chandler, James Ellroy and Dennis Lehane, he also brings a wicked black LOL comedy to the table.  Which is a very hard thing to do.  <em>Happy Baby Mutant Pills</em> is his new book, a scathing, rollicking indictment of the pharmaceutical/chemical industry told from the perspective of a dope fiend hack who writes the horrifying disclaimers which come with almost all modern drugs.  So I thought I’d check in with Mr. Stahl and pick his brain about Big Pharma, killing someone with a paperclip in the bathroom of the downtown LA Bus Depot, and the sick sordid business of publishing.

David Henry Sterry: What made you decide to write something about the wretched pharmaceutical industry?  And why did you choose to attack the subject from the POV of the guy who tells us that being bitten by a werewolf may lead to “mild euphoria, feelings of newfound power, sudden appearance of full-body pelt and canine incisors during a full moon.  Some patients report disturbing ‘incidents,’ followed by memory loss and occasional incarceration.  See your doctor if you experience rapid ‘bulking up,’ four-legged gait, urge to urinate outdoors or kill and eat people”?

blog-stahl-080813Jerry Stahl: The question would be “why not?” Sometimes a voice just feels right for the time. During a period of world-class insomnia, I found myself zoning on Morning Joe at four in the morning. But as soon the commercials came on — inevitably remedies for torments of the depleted testosterone, excess fat or frequent urination variety — I found myself riveted. Beneath the blatant comedy fodder of a product supposed to boost your manhood that can actually shrink your testicles, there’s a deeper unspoken and ultimately soul-crushing message: sure we might give you bleeding eyeballs, rectal ooze and suicidal thoughts — but guess what? Apparently your life is so hellish that busloads of people just like you have decided the only way to survive it is to take our pills — no matter how grotesquely unpleasant the side effects. If you want to understand America, follow the pharmaceuticals. Ironically, the reason I had insomnia is that I was on a toxic cocktail of drugs as part of a pharma-company trial to try and cure the Hepatitis C I’d had for decades, from being a junky. The non-FDA-approved medication wiped out my virus in a week. But the pills were so toxic, the doctors told me I couldn’t so much as touch my pregnant wife’s skin after I’d touched one. We either had to separate or have sex in bee-keeper suits. Think about that. One wrong move and the baby could’ve looked like a jellyfish with Tony Robbins teeth. Of course the pharmaceutical industry is appalling, but they also saved my life. It’s a moral dilemma. What if you have appendicitis and Joseph Mengele takes out your appendix? Do you shoot him once you’re up and around? The eternal question.

DHS: I was trained as a writer in the Disney system, where everything is plotted out beforehand to the point of strangulation.  Which explains, in part, why Disney movies suck so hard, and why the nickname for the company inside those hallowed halls is Moushwitz.  Do you spend a lot of time outlining and working on plot before you start writing?

JS: Wow. I’d heard Walt Disney was anti-semitic, but I didn’t know he ran a camp. Anyway, outlines give me hives. Somewhere Mailer said writing a novel is like driving a car at night. You can see about 20 feet up the road with your headlights, and once you cover that twenty feet, you can see the next twenty. You don’t know what you’re going to do next until you find out what you just did. For me voice is more important than plot. If I fall in love with a voice, I’ll follow it anywhere. In Nicholson Baker’s new novel, the narrator is riveting on the subject of lawn sprinklers. Burroughs can spend ten pages talking about his big toe, and I’m in. Mary Gaitskill, Raymond Chandler, Flannery O’Connor, Rick Moody — I’m not sure I could tell you the plots of any of their work, but I could probably recite entire sentences, because the voices got in my head. Screenplay-wise, outlines are a necessary contrivance. The people giving you money want to know how you’re going to get from A to whatever comes after A. In real life, plot is something you don’t see until its over and you look back, trying to figure out what the fuck happened.

DHS: You write with such gruesome, grotesque Grand Guignol style, are you ever tempted to try to tame the beast and write something that won’t offend, upset and turn off a huge chunk of the fly-by states?  And do you ever get pressure from your publishers to do so?

JS: One man’s Grand Guignol is another mans’ weekend with the family. My favorite DeLillo line, from White Noise, is “the special grotesquerie of sane men leading normal lives.” Who gets to be arbiter of offensive vs. non-offensive? The inventory manager at Walmart? It’s a lame construct. (Not to mention, the Walton family keeps hundreds of thousands of employees in gnawing poverty, while they themselves live like Republican Sun Gods.) Fuck that. You want upsetting: how about, everybody you ever know and love is going to die, many in less-than-felicitous fashion, and there’s not a fucking thing you can do about it? It’s right there in the Bible. Beyond that, while they may not be reading me, I would guess there’s just as much gruesome in so-called flyover states as there is anywhere else. Don’t the Cheneys live in Wyoming? For the record, don’t think I never write about sunshine buttercups. For a while I’ve had a column in The Rumpus, OG DAD, about being a late-life second-time-around father. I’m a font of adorable tot anecdotes. Plus which, trust me, you haven’t gone near Grand Guignol until you’ve been front and center when your baby’s tearing out of the birth canal and your wife is screaming obscenities that would make Linda Blair blush and there’s enough gore on the sheets to make In Cold Blood look like Ellen. When my first child was born I was on heroin, and when my second was born, I remembered why I needed the shit. It looked like an axe murder. The most beautiful moments in life are not the most genteel, except in romance novels. To me, the scariest artist on the planet was Thomas Kinkade. As for my publishers, I’m lucky. They realize by now that I’m not Mitch Albom.

DHS: You’ve written a real memoir, Permanent Midnight, and a fake memoir, I, Fatty.  Is there a difference as you approach this material, as you were writing these similar, but clearly different kinds of books?

JS: It’s funny, Philip Seymour Hoffman, who at one point was going to play Arbuckle, told me when we met that he read I, Fatty as another memoir — except in this one I’m disguised as a fat silent movie star. Which rang so true it made me squirm. Sometimes the author is the last to know. At readings, there are always people who tell me they found Permanent Midnight brutal and I, Fatty almost, you know, sweet. To me it’s the other way around. I recently had to re-read <em>Permanent</em> — out loud, for the book-on-tape. What surprised me is how, reading it now, PM has a kind of naiveté that I couldn’t see when I wrote it… But then I look at Fatty’s story, which — on the surface — couldn’t be more different than mine. Here’s an abused and abandoned fat boy who grows up to be a wildly successful and visionary baby-man movie star. The first actor to make a million dollars. Loved by the world until the world decides he’s a virgin-raping pig and publicly shames him into prison and penury. Hands down, I Fatty strikes me as a much more brutal book. Maybe Hoffman was right. Because I was emotionally naked behind the fat-suit — like Anton Scalia under his robes on Casual Court Fridays — I was able to show all the pain, without all the fireworks, in a way I didn’t have the chops, or the heart, to do in Permanent Midnight. Picasso said “Art is the lie that reveals the truth.” To me it’s the other way around.

DHS: <em>Happy Baby Mutant Pills</em> is written in the first-person, and it feels, in form anyway, like a memoir.  What advice do you have for writers who want to take material from their own life and turn it into fiction?

JS: I’m a sucker for an unreliable narrator. And there’s an immediacy to first person that I love. Advice-wise, I would only say that, in my life, there are moments that have felt more like fiction than reality. Or maybe it’s just that I had to dissociate to survive. (I think it was Robert Stone who said writing a novel is like sanctioned schizophrenia — or maybe it was Cher.) In any event, those are the moments that inspire. On some level, the real subject of any first-person fiction is how the narrator sees the world. Whatever happens after “Call me Ishmael,” Melville lets Ishmael hold the camera.

DHS: What was your inspiration for the paperclip in this temple murder scene, which is somehow a hysterically funny and disturbingly graphic attack on all the senses, particularly the olfactory?

JS: I should probably say that, as I was writing the novel, I found myself idly performing a lobotomy with my Number 4 pencil. (I actually typed “slobotomy,” which is a better word.) But why lie?  I can’t remember where that came from. I just remember why it came. My theory has always been, when you don’t know what to write, write something you’ve never read before. As for the olfactory issue, let’s just say, death doesn’t smell good. If you’ve been there, I don’t have to explain. If you haven’t, God bless, are you in for a big surprise.

DHS: They say you should write what you know.  Clearly you know a lot about ingesting, injecting, being addicted to and getting clean from heroin.  But did you do a lot of research into the pharmaceutical industry?  Because it seems like you have a keen insider’s insight into that giant soul sucking industry.

DHS: I love to research. I always over do it, until I’m crushed under stacks of shit I absolutely have to get in the book — but which, if I included even half of, would choke the thing to death in five minute. What gets in is half random, half obsessive. For example, with a baby on the way I was obsessed with breast milk, which it turns out now includes everything from toilet cleaner to lithium. And that’s the healthy alternative. I have no insider’s insight, just an outsider’s obsession. Every time I see the olestra ad, with the famous “anal leakage” side effect, I think, some guy had to get up in the morning, drag his ass to the subway, get to the office and sit down with his Dilbert mug and his shitty MacDonalds apple turnover and actually write that. To some extent, this novel is my way of saying “Hats off!”

DHS: Who are some of your favorite writers, and why?

JS: It’s a changing roster. The last ten books I read and loved were Sam Lipsyte’s The Fun Parts; Michelle Tea’s Valencia; Lit by Mary Karr, Me and the Devil by Nick Tosches; Gun Machine by Warren Ellis, The Flame Alphabet by Ben Marcus; Days of Destruction, Days of Revolt, by Joe Sacco & Chris Hedges; I, Lucifer by Glen Duncan and — a couple of yearly re-reads — The Demon by Hubert Selby Junior and Denis Johnson’s Jesus Son. You couldn’t think of more disparate writers. But what unites them — for me — is that they all say things no one else is saying, in ways no one else is saying them. That’s what I crave in writing — and any other genre: artists who say the unsayable, or try to.

DHS: You move back and forth between writing for the screen and writing books.  How is your approach different in these two mediums?

JS: For me, scripts are harder because they require more social skills. You can hide out in your pad and bang out a 800-page novel and never have to speak to a soul you don’t want to speak to. With movies — and I say this with love — when you’re not writing you’re talking to people all the fucking time. Sometimes they’re talking while you’re writing. That’s the nature of the beast. You can’t have a character blow his nose in his tie without justifying it. Which isn’t necessarily bad, just a different process. The best thing about movies & television- when it’s not the worst thing — is collaborating.  I’ve been on a good run — I worked a couple years with Philip Kaufman on Hemingway & Gellhorn, which was like being paid to go to film school. Larry Charles and I have been writing together, working, among other things, on turning Pain Killers into a cable series, Manny & Mengele. LC’s got so many great show biz stories, I keep bugging him to do his memoir, because I’d kill to read the fucking thing. A couple weeks ago I did an episode of Maron, which meant hanging in a room with Marc Maron and a bunch of comedians. Fucking heaven.

DHS: Why did you choose to reveal to the American public that you were a heroin addict?  What with the repercussions?

JS: The repercussions? I can’t say I thought about them. I was so desperate, I didn’t think about the pros and cons of ‘revealing’ anything. I was trying to survive. What can I say? I got a book deal and I didn’t look back. Once the check cleared, I got the money to stop living in the electricity-free, no plumbing basement of a crackhouse and actually get my own apartment. I got to stop going to the bathroom in restaurants. I bought a bed. The little things. People think just cause you give up dope, your life works out. In fact, once you give up dope, it just means you have to deal with all the shit in it without any buffer. On the natch. Which is harder, in some ways, than being on dope. The negatives? Inadvertently hurting some people I cared about by how I handled them in the book. I could have done a better job. And wish I had. But I’ve tried to make amends — and pay back all the money I borrowed or stole. That book, and every thing that happened after, was a miracle, but the bigger miracle was getting off dope in the first place. Getting clean doesn’t mean you’re Mr. Happy Guy the rest of your life. It just means you stop being Mr. Junky Asshole. As for the public, I don’t think we spend a lot of time thinking about each other.

DHS: Cocaine was my drug of choice, and I swear whenever I see someone snorting up a big fat juicy line, my nostrils start twitching and all I want is to perform the sacramental ritual: the chopping, the smoothing into lines, the rolling up of the $20 bill, and the Great Suck.  I’m just curious, when you see someone on TV or in the movie shooting up, do you get a knee-jerk nostalgia for banging dope?

JS: Occasionally I see some skeek nodding and drooling at a bus stop, and I get a little jealous. You know that fucker isn’t sweating the mortgage. He’s living the dream. Usually when somebody shoots up on TV, they’re doing it wrong — jabbing the rig in and slamming the plunger down without getting a register, which takes me right out of the scene. One of my first jobs in the movie business was needle wrangler on Permanent Midnight. Not to brag. I had to show Ben Stiller how to draw blood back in the syringe. It’s been downhill from there.

DHS: Who would you rather party with, Fatty Arbuckle or Ernest Hemingway?  Why?

JS: Budd Schulberg told me that whenever he met Hemingway, Hemingway wanted to box. But if you were a better fighter than him — which Schulberg  was — Hemingway would get pissed off and sulk. So I’m gonna go with Roscoe. I don’t know about party, but I would have loved to hang with Arbuckle after Hollywood chewed him up and spit him out. After he’d been smeared by Hearst and jailed and — despite being found innocent three times — universally shunned. He couldn’t buy a gig, and just being seen with him made you socially suspect. But he made a comeback — not because he needed redemption — but because he wanted to make movies. Imagine the kind of heart that takes.

I don’t trust anybody who hasn’t been to hell. And Arbuckle survived an inferno, public and private, I can’t even begin to contemplate. I don’t necessarily want to meet those who achieve “greatness.” But I am in awe of people who survive the unsurvivable.

DHS: I hate to ask you this, but what advice do you have for writers?

JS: Don’t do it if you don’t have to. But if you have to, have no expectations. And don’t listen to any advice anybody has about writing. Just get your ass in the chair. The best thing anyone ever said to me on the subject was Bruce Jay Friedman, who wrote two of the funniest books in the English language, Stern and A Mother’s Kisses. He said, “When you write a sentence that makes you squirm, keep going.” I’ve been pretty much squirming ever since.

Jerry Stahl’s memoir, Permanent Midnight, was made into a movie starring Ben Stiller and Maria Bello, and his novels include Pain Killers, Perv — A Love Story, Bad Sex On Speed, Plainclothes Naked,  I, Fatty (optioned by by Johnny Depp)  and his latest, Happy Mutant Baby Pills (optioned by Ben Stiller.)  Among other places, his much-translated fiction and journalism have appeared in Esquire, Playboy, The Pushcart Prize Anthology, The Believer and Details, where he was Culture Columnist for three years — and his blog, “OG Dad,” appears irregularly on The Rumpus. He has written extensively in film and television, including, most recently, the HBO film, “Hemingway & Gellhorn” & the odd episode of the IFC series, “Maron.” (He also appears in this tiny movie directed by Larry Charles, with whom he is collaborating on a cable series, Manny & Mengele.)   Anthony Bourdain said, “Jerry Stahl should either get the Pulitzer Prize or be shot down in the street like a dog.”

David Henry Sterry is the author of 15 books, a performer, muckraker, educator, and activist. His new book, Chicken: Self-Portrait of a Young Man for Rent, 10 Year Anniversary Edition, has been translated into 10 languages. His anthology, Hos, Hookers, Call Girls and Rent Boys was featured on the front cover of the Sunday New York Times Book Review. The follow-up, Johns, Marks, Tricks and Chickenhawks</a>, just came out. He has appeared on, acted with, written for, worked and/or presented at: Will Smith, Edinburgh Fringe Festival, Stanford University, National Public Radio, Penthouse, Michael Caine, the London Times, Playboy and Zippy the Chimp. His new illustrated novel is Mort Morte.  He is also co-founder of The Book Doctors, who have helped dozens and dozens of amateur writers become professionally published authors. They edit books and develop manuscripts, help writers develop a platform, and connect them with agents and publishers. Their book is The Essential Guide to Getting Your Book Published.

Top 10 Tips for Making a Great Pitch (with Bonus NPR Interview)

The essential guide cover_ Your pitch is one of the most powerful and underrated arrows in your quiver as you attempt to scale the walls of Publishing Castle.  Here are just a few helpful tips.

1. A great pitch is like a poem.  Every word counts.
2. Make us fall in love with your hero.  Whether you’re writing a novel or memoir, you have to make us root for your flawed but lovable hero.
3. Make us hate your villain.  Show us someone unique and dastardly whom we can’t wait to hiss at.
4. Just because your kids love to hear your story at bedtime doesn’t mean you’re automatically qualified to get a publishing deal. So make sure not to include this information in your pitch.
5. If you have any particular expertise that relates to your novel, tell us. Establishing your credentials will help us trust you.
6. Your pitch is your audition to show us what a brilliant writer you are, it has to be the very best of your writing.
7.Don’t make your pitch a book report.  Make it sing and soar and amaze.
8. A pitch is like a movie trailer.  You start with an incredibly exciting/funny/sexy/romantic/etc. close-up with intense specificity, then you pull back to show the big picture and tell us the themes and broad strokes that build to a climax.
9. Leave us with a cliffhanger.  The ideal reaction to a pitch is, “Oh my God, what happens next?”
10. Show us what’s unique, exciting, valuable, awesome, unexpected, about your project, and why it’s comfortable, familiar and proven.

Here’s a link to interview I did about pitching for NPR.

We’re offering free 20-minute consultations (worth $100) to anyone who buys a NEW copy of The Essential Guide To Getting Your Book Published.  Just email [email protected] and we’ll set up your consultation.

Art of the Memoir: Lisa Schenke: A Son’s Fall to Suicide, a Mother’s Rise from Grief

LisaS_WT_design_blueWe first met Lisa Schenke at Book Towne on the Jersey shore.  In one minute she told us the story of her son Tim’s suicide, which led to a series of copycat suicides in South Jersey.  It broke our hearts.  Not just because it was so gut wrenching, but because she told it so beautifully, and with such breathtaking honesty.  Knowing that there’s an epidemic of suicides among teenagers in America is different than staring into the eyes of a mom who’s beloved son jumped in front of a train.  But having a story and writing a book are very different things.  Without Tim: a Son’s Fall to Suicide, a Mothers Rise from Grief is out, so we wanted to talk to her about the process of turning her tragedy into a book.  And, during National Suicide Prevention Month, about the terrible problem of teenage suicide.

DAVID HENRY STERRY: What made you decide to write this book about such a horrific, and very personal subject?

Lisa Schenke book photo 11-12LISA SCHENKE: I felt that I had a story to tell, a story that would help others. My initial goal was to help those who are grieving, especially from a suicide. However, the further along I got with organizing my thoughts and the content for the book, the more I realized I had a bigger goal: to help teens and young adults who are struggling with the many issues facing them today. That’s how my book developed into two storylines: my recovery after Tim’s death, and glimpses into Tim’s life as he grew up- both his accomplishments and his troubles. I was also kind of motivated by people always asking me things like “How do you survive? I don’t know how you do it? How do you get up in the morning?”

DHS: Was it difficult to go back over these terrible events?

LS: Yes and no. Some days were heart-wrenching; trying to figure out the right way to express something so important to me. I also worried about putting my husband, children and immediate family members “through this” again. But more often than not, the writing helped clarify and solidify the details that I never want to forget. And I often reminded myself that I wanted other young people to understand how much they are loved.

DHS: Did writing this story help you in any way?

LS: Yes, very much. I feel that I voiced what many other parents are unable to share. While trying to convince other parents that they are doing the best they can, I kind of convinced myself that I did my best too. I also feel that it is a tribute to Tim. Also a tribute to my family. I want to make a difference in suicide prevention, I’m proud of my family. So many reasons that I wanted to expressing myself. I don’t claim to have the answers, but feel that telling my story can be comforting to teenagers who relate,  parents who have lost a child, and any parents raising teenagers.

DHS: What was the process of publishing like for you?

LS: Very complicated at first! Nothing I had ever been exposed to before. I chose not to send to many publishing houses and not to wait a long period of time before deciding to self-publish instead. I evaluated the pros and cons of self-publishing long and hard before proceeding. I am somewhat of a control freak, and I really LOVED my cover design. After being denied by a few publishers and realizing that I wouldn’t have control over many aspects of the book, including the cover, I chose to self-publish. I got a lot of professional  help by connecting to quality people for each area including copy editing, proofreading, book formatting, etc. I am extremely satisfied with the final product and feel I did not cut any corners in producing a high quality book.

DHS: Did you get help from an editor, and if so, how did this work?

LS: Yes! Each editor I worked with gave me the option of accepting/rejecting the suggested changes. Whenever I had questions, they were open to discussing. My mentor, Arielle Eckstut, was my content editor and she helped me tremendously. She clearly explained when/where the material did not flow, helped with length of chapters, pointed out all areas where chapters did not have a clear endpoint, the list goes on and on. However, Without Tim was always MY book. I never felt as though any of the editors were taking over the writing process.

DHS: What advice do you have for writers who want to tell their personal story, both in terms of writing and the publishing process?

LS: I think of myself as a “bottom up” rather than a “top down” person. I started with outlines containing many, many details of memories and little stories of things I wanted to include in my book. After months of doing nothing more than writing lists, outlines, and short paragraphs, I was finally ready to begin. For me, writing was not like you see on TV: someone sitting at a typewriter or computer moving along chapter 1, chapter 2, …  Also, I would not suggest using a ghost writer. I tried that for a short time, then ended the contract. I don’t feel anyone can tell your story other than you! Regarding the publishing process: I chose to hire professionals to help me because I have no expertise. Arielle helped me in finding quality help without spending a fortune. I published through Amazon Createspace. Because I was not confident with the book formatting process, I did hire a book formatter even though it’s possible to do it yourself. In the end, I will be happy if I can get “out of the red.” I did not write a book to make profit, but it would be nice if I can earn back my expenses! And then I will choose to donate to my son’s scholarship fund and the American Foundation for Suicide Prevention (AFSP)!

DHS: What would you say to parents who are worried that their teenager may have suicidal ideations?

LS: I think parents should seek help, better to err on the side of caution. Even though most  troubled teenagers will not end up going through with suicide, they most likely need some help. And if you or your child doesn’t like or connect with the counselor, keep trying another one. Sometimes the match takes time. I know it is frustrating to have to “start again” with your whole story but it’s worth it if you find someone your teenager trusts. Try to help your teen understand that it’s ok to have fears, insecurities, … and that there is a way to get to a better place. Try to be calm and patient; something I wish I would have been better at.

DHS: Do you have any tips for parents on how to deal with grief after a loss like this?

LS: My book describes much of my journey. For me, the infrequent signs I received from Tim were probably the most motivating and positive aspect. However, they were infrequent and never seemed to come when I asked/begged for them! I was fortunate to be surrounded by so many great people, and kind of forced myself to try to rely on them. I also love fresh air and bike riding and returned to it very quickly. I think the path depends largely on the individual’s personality, and my personality is to “dive in” to whatever project I am faced with, good or bad. My grief counselor constantly reminded me to go with the good feelings whenever I could feel them, even though I often didn’t even want to. Then, when difficult times returned, it would eventually become easier to find my way out of them again.

Lisa Schenke was a longtime systems analyst turned personal fitness trainer, but with her son Tim’s suicide in 2008, she took on another line of work. She became passionate about getting the message out to struggling teens and young adults to celebrate and embrace life, and assisting others through the grieving process after a loss of a child or loved one. Lisa has been involved in the Hold On suicide prevention fundraising efforts for 2NDFLOOR Youth Helpline. She’s been featured everywhere from the Star-Ledger, to MSNBC.com, to the American Association of Suicidology newsletter. Readers can contact her at http://www.withouttim.com

The Book Doctors have helped dozens and dozens of amateur writers become professionally published authors. They edit books and develop manuscripts, help writers come up with a platform, and connect them with agents and publishers. Their book is The Essential Guide to Getting Your Book Published.   Arielle Eckstut has been an agent for 20 years, and founded the iconic brand Little Missmatched.  Her new book, written with her mom Joann, is The Secret Language of Color: Science, Nature, History, Culture, Beauty and Joy of Red, Orange, Yellow, Green, Blue, and Violet. David Henry Sterry is the author of fifteen book, and his new book is Chicken: Self-Portrait of a Young Man for Rent, 10 Year Anniversary Edition. He can be found at https://davidhenrysterry.com/

 

 

 

Book Clubs: Read Chicken & Have Me as Your Special Guest

Book Clubbers: I found out recently that three different book clubs are reading Chicken. One is right here in my home town of Montclair, NJ. I’m going to speak with them after they finish the book, something I love doing. So I thought I’d offer this to all Book Clubs who are bold and brave enough to choose Chicken to read.  I will come to your group if it’s in the NJ/NYC area. Or I will Skype with you if you are anywhere else on Earth. And I will give away FREE personally signed book plates for everyone who wants one.  Thanks, Daviddavid encyclo haPPY

chicken 10 year anniversary coverChicken: Self-Portrait of a Young Man for Rent, Ten Year Anniversary Edition

“Ten years ago, this debut memoir from Sterry burst upon the literary scene with an energy and inventiveness that captured his little-known subject matter—teenage life in Los Angeles as a rent boy working for a benevolent pimp named Sunny whose “rich, generous, horny friends,” Sterry explains, “pay good money to party with a boy like me.” Now back in print, Sterry’s memoir still crackles with its unsparingly honest approach: “I catch myself in the mirror, seventeen-year-old hardbody belly, pitprop legs, zero body fat, and huge hands. I’m seduced by the glitter of my own flesh.” Scenes from Sterry’s early dysfunctional family life not only add pathos to this tale of fall and resurrection but assure readers that he never sees himself as better than his clients, such as Dot, the wealthy 82-year-old, whose only desire is to experience cunnilingus for the first time—a desire that Sterry readily fulfills. “Even though I have no home and no family except for a bunch of prostitutes and a pimp, even though I have no future… at least I’m good at this.” (Oct.) – Publisher’s Weekly

Find Chicken at your local independent bookstore:  Indiebound Amazon

“I walk all the way up Hollywood Boulevard to Grauman’s Chinese Theatre: past tourists snapping shots; wannabe starlets sparkling by in miniskirts with head shots in their hands and moondust in their eyes; rowdy cowboys drinking with drunken Indians; black businessmen bustling by briskly in crisp suits; ladies who do not lunch with nylons rolled up below the knee pushing shopping carts full of everything they own; Mustangs rubbing up against muscular Mercedes and Hell’s Angels hogs. It’s a sick twisted Wonderland, and I’m Alice.”

This is the chronicle of a young man walking the razor-sharp line between painful innocence and the allure of the abyss. David Sterry was a wide-eyed son of 1970s suburbia, but within a week of enrolling at Immaculate Heart College, he was lured into the dark underbelly of the Hollywood flesh trade. Chicken has become a coming-of-age classic, and has been translated into ten languages. This ten-year anniversary edition has shocking new material.

“Sterry writes with comic brio … [he] honed a vibrant outrageous writing style and turned out this studiously wild souvenir of a checkered past.” – Janet Maslin, The New York Times

“This is a stunning book. Sterry’s prose fizzes like a firework. Every page crackles… A very easy, exciting book to read – as laconic as Dashiell Hammett, as viscerally hallucinogenic as Hunter S Thompson. Sex, violence, drugs, love, hate, and great writing all within a single wrapper. What more could you possibly ask for? -Maurince Newman, Irish Times

“A beautiful book… a real work of literature.” – Vanessa Feltz, BBC

“Insightful and funny… captures Hollywood beautifully” – Larry Mantle, Air Talk, NPR

“Jawdropping… A carefully crafted piece of work…” -Benedicte Page, Book News, UK

“A 1-night read. Should be mandatory reading for parents and kids.” -Bert Lee, Talk of the Town

“Alternately sexy and terrifying, hysterical and weird, David Henry Sterry’s Chicken is a hot walk on the wild side of Hollywood’s fleshy underbelly. With lush prose and a flawless ear for the rhythms of the street, Sterry lays out a life lived on the edge in a coming-of-age classic that’s colorful, riveting, and strangely beautiful. David Henry Sterry is the real thing.” –Jerry Stahl, author of Permanent Midnight

“Compulsively readable, visceral, and very funny. The author, a winningly honest companion, has taken us right into his head, moment-by-moment: rarely has the mentality of sex been so scrupulously observed and reproduced on paper. Granted, he had some amazingly bizarre experiences to draw upon; but as V. S. Pritchett observed, in memoirs you get no pints for living, the art is all that counts-and David Henry Sterry clearly possesses the storyteller’s art.” – Phillip Lopate, author of Portrait of My Body – Phillip Lopate, author of Portrait of My Body

“Like an X-rated Boogie Nights narrated by a teenage Alice in Wonderland. Sterry’s anecdotes… expose Hollywood at its seamiest, a desperate city of smut and glitz. I read the book from cover to cover in one night, finally arriving at the black and white photo of the softly smiling former chicken turned memoirist.” -Places Magazine

“Snappy and acutely observational writing… It’s a book filled with wit, some moments of slapstick, and of some severe poignancy… a flair for descriptive language… The human ability to be kind ultimately reveals itself, in a book which is dark, yet always upbeat and irreverent. A really good, and enlightening, read.” – Ian Beetlestone, Leeds Guide

“Brutally illuminating and remarkably compassionate… a walk on the wild side which is alternatively exhilirating and horrifying, outrageous and tragic… Essential reading.” – Big Issue

“Visceral, frank and compulsive reading.’ –City Life, Manchester

“Sparkling prose… a triumph of the will.” -Buzz Magazine

“Pick of the Week.” -Independent

“Impossible to put down, even, no, especially when, the sky is falling…Vulnerable, tough, innocent and wise… A fast-paced jazzy writing style… a great read.” -Hallmemoirs

“Full of truth, horror, and riotous humor.” -The Latest Books

“His memoir is a super-readable roller coaster — the story of a young man who sees more of the sexual world in one year than most people ever do.” – Dr. Carol Queen, Spectator Magazine

“Terrifically readable… Sterry’s an adventurer who happens to feel and think deeply. He’s written a thoroughly absorbing story sensitively and with great compassion… A page-turner… This is a strange story told easily and well.” – Eileen Berdon, Erotica.com

“Love to see this book turned into a movie, Julianne Moore might like to play Sterry’s mum…” – by Iain Sharp The Sunday Star-Times, Auckland, New Zealand).

Page 1 of 2

Powered by WordPress & Theme by Anders Norén