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Don’t underestimate the power of the pitch. Your pitch will be both the backbone and lifeblood of your book, from idea through (and past) publication. When you approach an agent, you will have to explain what your book is about. When your agent approaches an editor at a publishing house, she will have to explain what your book is about. When the editor presents your book at his editorial meeting, he will have to tell his editorial colleagues as well as his colleagues in publicity, marketing and sales what your book is about. And they will all be evaluating his pitch to determine whether or not to buy your book. If you’re lucky enough to sell your book, the sales force will go out to large retailers and small booksellers alike to pitch your book. And the publicity and marketing staff will be pitching your book to the media. If you get on the Today show and Matt Lauer asks what your book is about, you better have a very good answer.
There are two kinds of pitches:
- The elevator pitch, which is over by the time the elevator gets to the next floor
- Your long-form pitch
Never, ever, let your pitch go longer than a minute. Whenever pitches go longer than a minute, eyes start to glaze and boredom sets in. Hey, most people are willing to give you a minute, but often not a second longer.
Once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.
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