Josh Funk on the Wonders of SCBWI, iPhone Book Trailers, [REDACTED] & Stinky Stench

We’ve said it before, and will say it again: if you are writing for kids, or reading for kids, or ever were a kid yourself, it behooves you to be a member of the Society for Children’s Book Writers and Illustrators (SCBWI). That’s where we met Josh Funk. Until recently, he was in charge of the annual conference, so we got to know him in an intimate yet thoroughly professional way. Josh is a bundle of creativity, imagination and good fun. And since his new book The Case of the Stinky Stench is out, we picked his brain about kids and books, and the strange and wonderful intersection of those two things.

Photo of Josh Funk holding a stuffed monkey toy

Josh Funk

The Book Doctors: Welcome back!

Josh Funk: Thank you so much for inviting me back, Arielle and David!

TBD: What books are you currently reading, and why?

JF: If it’s okay with you, I’m gonna answer the ‘why’ first. I recently returned home from a two-week tour celebrating The Case of the Stinky Stench, during which I went to 19 schools, a couple of public libraries, and over a dozen bookstores. Because of that, most of what I’m reading is based on bookseller recommendations – and I couldn’t have made a better decision to go that route. Booksellers know their stuff! So here’s what I’ve got:

Out of Wonder by Kwame Alexander with Chris Colderly and Marjory Wentworth, illustrated by Ekua Holmes – this one is so good, I often read a few of the poems contained within this book during my events (usually “How to Write a Poem,” “For Our Children’s Children,” and “Spin a Song”).

7 Ate 9 by Tara Lazar, illustrated by Ross MacDonald – to me, this is a perfect picture book. It’s overflowing with cleverness, exactly my kind of humor, gorgeous illustrations, a well-crafted story, and frankly, a solution I didn’t see coming (but I’ll bet some clever kids could figure it out). With six stellar picture books under her belt, Lazar is one of my favorite picture book authors today.

Stack the Cats by Susie Ghahremani – this book makes me chuckle on every page. I bought it for my 8-month old niece, and almost kept it for myself. Absurdist humor at its best. And a counting book (as a software engineer, I do love numbers!).

Timmy Failure #6: The Cat Stole My Pants by Stephan Pastis – this series is fantastic! I’ve read each book aloud with my kids and there are at least 2 or 3 times during each book when I have to stop cause I’m laughing so hard (it was Speedo Steve this time). I can’t wait for the movie!

The Gardener by Sarah Stewart, illustrated by David Small – so this has been one of my favorite books for a long time (one of four books that I credit with making me want to be a writer). But while at Bookbug in Kalamazoo, Michigan, about 5 minutes prior to my event, the proprietor of the store came over to me and whispered, “That’s Sarah Stewart and David Small.” Long-story-short…ish – they’re regulars and it was just a coincidence they showed up. Nevertheless, I shared my love of The Gardener with them, at which point Sarah asked me why I felt so strongly about the book. I gave her my reasons and she responded with a hug. Then they signed a copy for me and posed for a picture. Needless to say I was giddy with excitement during the event.

Some other books I bought based on bookseller recommendation (but haven’t gotten to read yet) are:

  • Real Friends by Shannon Hale and LeUyen Pham
  • The Lost Island of Tamarind by Nadia Agular
  • Bull by David Elliott
  • Goodbye, Columbus by Philip Roth
  • Red Rising by Pierce Brown
  • The Highest Mountain of Books in the World by Rocio Bonilla
  • King of the Bench: No Fear by Steve Moore

TBD: If we’re not mistaken, this is your last year running the fabulous New England SCBWI Conference. What have you learned from all this, and are you ready to pass out?

JF: I was co-director of the New England Society of Children’s Book Writers and Illustrators (SCBWI) Regional Spring Conference in 2016 and 2017 – and yes, my duties are now complete. It’s been an incredible experience working with my co-directors Heather Kelly, Sera Rivers, and Marilyn Salerno.

The NESCBWI Conference is a three-day conference (Fri-Sun) that takes place annually in Springfield, MA in late April / early May. This year we had over 700 attendees for the first time ever (to be fair, last year was 699, this year was 703). Planning duties have included:

  • Selecting and scheduling 100+ hours of breakout workshops led by about 75-100 faculty members (each year we get well over 300 workshop proposals)
  • Arranging 3-4 keynote speakers and another 3-4 keynote panels
  • Organizing bonus activities like our Portfolio Showcase, Illustration Challenge, and evening activities
  • Arranging professional critique opportunities with over two dozen literary agents, editors, and art directors
  • Countless (but necessary) logistical arrangements with online registration databases, convention/hotel/AV staff, travel-related activities, and delegation of duties to over 100 volunteers
  • And probably a lot more that I’ve already forgotten

Everything went swimmingly.

Did a New York City subway power outage cause the charter bus carrying most of the agents and editors to arrive with only minutes to spare before critiques began? Of course it did!

Did it matter that the hotel overbooked conference attendees by 14 rooms? Absolutely not!

What have I learned? Two things:

  1. Relax, it will always work out.
  2. I never want to become an event planner.

I probably would have passed out for a month … but due to the unpredictable schedules of publishing, my aforementioned book tour for The Case of the Stinky Stench started just six days later!

TBD: Tell us about The Case of the Stinky Stench. Everyone wants to know, why is the stench so stinky?

JF: Have you ever opened the fridge and smelled something funny? Have you followed that up by taking out every item until you’ve found the stinky culprit, only to find that it wasn’t the obvious ‘spoiled cheese’ or ‘rancid meat’ – but it was the last thing you’d have suspected? Who knew an innocent zucchini would turn that color? Or so that’s what happens when you put mushrooms next to mustard! (That’ll teach me to organize my fridge alphabetically.)

Lady Pancake & Sir French Toast was a race for the last drop of syrup. In this sequel, I wanted to keep the setting and characters, but change up the genre. Maybe if there’s a third one it’ll be an action-spy-thriller (wink-wink).

Cover of the Case of the Stinky Stench by Josh Funk; Characters are food with eyes arms and legs

Sterling Children’s Books

In The Case of the Stinky Stench, Inspector Croissant (Sir French Toast’s nephew) joins the team and they travel through the fridge chasing suspect after suspect. Is it Baron von Waffle in his evil lair (Onion Ring Cave)? Could it be a fetid fish in Corn Chowder Lake – or is the fish a literal red herring? I won’t ‘spoil’ the ending for you (but I’ll give you a hint – it is spoiled food).

TBD: How did you manage to make Lady Pancake & Sir French Toast such a great success?

JF: Thanks for the kind words about Lady Pancake & Sir French Toast, but I really can’t take credit for most of the success that it’s had.

First off, it has incredible illustrations (thanks, Brendan Kearney) and the Sterling Art Department put together a fantastic cover design. When the art started making its way around the Sterling offices, it got the Marketing and Publicity teams excited enough to create a big promotional push – they even made tote bags to give out at BookExpo! All that helped the Sterling Sales Reps get the book into stores big and small across the country.

And let’s face it, I had absolutely no control over everything in the previous paragraph.

But I did what I could. I created a book trailer:

                                            

Yes, that’s me singing (I created the whole trailer on my iPhone using the GarageBand app and iMovie).

I spend a lot of time on Twitter @joshfunkbooks sharing writing tips, educators’ blogs, other people’s good news, and generally putting out positive vibes in the kidlit world.

I attended many other author events in the years leading up to Lady Pancake & Sir French Toast’s publication. Not only did I learn a lot about what makes great events, but I met lots of authors, educators, and booksellers in the process.

I’ve tried to give back to the writing community. I co-directed the NESCBWI 2016 and 2017 Regional Conferences. I’m on the board of The Writers’ Loft in Sherborn, MA (if you’re in New England and you haven’t been – you MUST visit). I even created a 12-Step Guide to Writing Picture Books on my website – it’s basically a high level brain dump of everything I’ve learned about writing since I started.

But I think more than anything, what’s made Lady Pancake & Sir French Toast a success is the readers. Enthusiastic booksellers across the country who handsell it daily, like those at The Novel Neighbor in St. Louis and Octavia Books in New Orleans. Teachers and librarians who exuberantly share it with their students. And folks like you, The Book Doctors, who invite me to chat about it here.

TBD: How did studying computer science help (or hinder) you as a writer?

JF: I’d like you to imagine (because it’s true) that I’ve been sitting at my computer thinking about this for a very, very long time. I typed a few paragraphs, and then deleted them (because they don’t really answer the question OR have a point). I thought some more, typed some more, and deleted some more. Lather, rinse, repeat. Ultimately, the answer to your question is as follows:

I don’t think it’s helped or hindered me as a writer. I’ve been a software engineer for almost two decades. And I enjoy the day job. It’s possible that I’d had a lot of creativity bottled up over that time which is finally spilling out at a rate faster than one might expect.

So maybe the answer is that at first studying computer science hindered me as a writer, but now it’s helping? I guess it’s a wash. (Ha! Lather, rinse, repeat!)

TBD: How did you come up with all the cool extra stuff for kids: activity kits, character cards, etc.?

JF: Once again, the activity kits were all thanks to my publishers and illustrators. For Lady Pancake & Sir French Toast and The Case of the Stinky Stench, Sterling’s Marketing and Publicity (and probably Art and Design) teams put them together. They’re incredible! Coloring pages, word searches, mazes, crosswords, and a whole bunch of other stuff – all free to download and print from my website on my ‘Stuff for Kids’ page!

The Case of the Stinky Stench Activity Kit; similar to book cover, but with activity kit written on the bottom

The Case of the Stinky Stench Activity Kit

Regarding the Dear Dragon and Pirasaurs! coloring pages, they were created by illustrators Rodolfo Montalvo and Michael Slack, respectively. I certainly hope that keeps going with my future books!

As far as the character cards, I was just about to order some bookmarks back in the summer of 2015 when I saw the option of ordering Collector’s Cards. At this point I realized two things:

  1. I write picture books, which rarely require bookmarks.
  2. Collector’s cards can easily be used as bookmarks.

So I began designing collector’s cards. And I had a lot of fun with that! For Lady Pancake & Sir French Toast, I made one for each of the main characters. I made six different ones for Pirasaurs! (thanks to Michael Slack for his help designing those), and I made three more for The Case of the Stinky Stench.

Inspector Croissant: croissant with eyes, mouth, arms, legs, wearing a hat and walking with suitcase

Inspector Croissant collector’s card

Back of Inspector Croissant card; has information written about the character

Inspector Croissant collector’s card reverse

I even made an online quiz to determine Which Pirasaur Are You?! – I’m Bronto Beard, in case you were wondering.

Bearded Brontosaurus wearing pirate clothes

Bronto Beard collector card

TBD: What are you working on next?

JF: It’s interesting that you ask! I just spent a few hours revising [REDACTED] based on my editor’s comments. As you know, I’m very interested in the topic of [REDACTED]. And I’m excited to dive into [REDACTED], that’s gonna be fun to work on. I’ve seen some of [REDACTED]’s illustrations and they’re perfect.

In the near term, I’ve got a book called It’s Not Jack and the Beanstalk coming out this fall (9.19.17), illustrated by Edwardian Taylor. It’s not just a fractured-fairy-tale – it’s a META-fractured-fairy-tale – one where Jack doesn’t want to do what the reader tells him to do. Trade his cow for five beans? That’s a terrible idea! Climb the beanstalk? But there’s probably a giant up there! This one will make for a hilarious reader’s theater – and it’s my first picture book that isn’t in rhyme. If you don’t follow Edwardian Taylor on Instagram, you’re missing out. He is an incredible character designer.

Cover of It's Not Jack and the Beanstalk by Josh Funk; boy with climbing gear swinging off of a beanstalk

Two Lions

Then, in 2018 I’ve got at least two more books coming out. In the spring, it’s Albie Newton (about a genius’s attempt to make friends on his first day of school – and his classmate’s ability to accept his ‘quirks’). This one is illustrated by Ester Garay – and everything I’ve seen so far is beyond adorable!

Then, Lost in the Library: A Story of Patience and Fortitude is the first picture book in Macmillan’s partnership with the New York Public Library – and I got to write the story of the two lion statues (Patience and Fortitude) that guard the steps on 5th Avenue. When Patience goes missing, Fortitude must search the entire library to find him! I’d already been a fan of Stevie Lewis’ art, and when they told me she had signed on to illustrate, I couldn’t have been more thrilled.

And yes, both Albie Newton and Lost in the Library are in rhyme.

TBD: How did you come up with your very entertaining live show? What have you observed that writers who present well do in common?

JF: Attending all of those author events before I released a book certainly paid off! I ‘spied’ on so many different author presentations! I learned what worked well with different ages and audience attention spans. And I definitely learned a thing or twelve from amazing performances by the likes of Ame Dyckman, Kate Messner, Tara Lazar, Bob Shea, Anna Staniszewski, Lynda Mullaly Hunt, Jarrett J. Krosoczka, and many others kidlit stars.

But it really comes down to one thing: know your audience. I’m reading to kids ages 0-10(ish) and their caregivers. I’ve got to be entertaining and enthusiastic for those two groups.

Not all crowds are the same. Some jokes work better in one situation vs another. But I always try to have fun – and I hope that’s what lasts in the minds of the readers.

TBD: Why is Twitter your social media platform of choice?

JF: Twitter is a great way to interact with readers. I’ve become e-friends with many educators, booksellers, writers, illustrators, and booklovers of all sorts on Twitter. And in many cases I’ve ended up getting to hang out with these folks in real life because of Twitter. I schedule most of my classroom Skype visits with teachers and librarians in Twitter chats. Sometimes teachers tweet me questions on their students’ behalf.

I’ve even attended several conferences that stemmed from Twitter relationships. This summer, I’ll be attending my third nErDcampMI, a national literacy conference for educators started by the founders of the Nerdy Book Club. The Nerdy Book Club is blog with daily guest posts (mostly by educators and authors), but it is also an unofficial ‘club’ that is open to anyone who loves books (especially those written for children). These nErDcamps are popping up everywhere (New England, Long Island, Kansas, New Jersey, Pacific Northwest, soon in North Carolina) – and they’re an amazing place to for educators to connect with each other and with book creators.

Just like most of the kidlit world, the kidlit Twitter environment is incredibly welcoming and supportive.

TBD: We hate to ask this, but what advice do you have for writers?

JF: Most of my advice is in the Resources for Writers section of my website, comprised of my Guide to Writing Picture Books.

Outside of that, my best piece of advice is to keep writing new things – especially when writing picture books. This is for a couple reasons:

  1. The first story you write is unlikely to be the one that sells. Get it critiqued. Revise it. It’ll be a great learning experience. But don’t revise it to death. Take what you learn from writing that first story and write another.
  2. A literary agent will want at least 3-4 picture book manuscripts they think they can sell right now before they’ll sign you – which means you probably need 6-8 that YOU think are complete.

The more you write, the better writer you’ll become. Just like I tell students during school visits – it’s like playing sports and instruments – the more you practice, the better you get. The stories I’m writing today are better than the ones I wrote two years ago, which are better than the ones I wrote two years before that (at least I think so).

So keep writing!

Thanks again for having me! I wish you a wonderful summer of reading!

Josh Funk writes silly stories and somehow tricks people into publishing them as picture books – such as Lady Pancake & Sir French Toast and its sequel The Case of the Stinky Stench along with Pirasaurs!, Dear Dragon, It’s Not Jack and the Beanstalk, Albie Newton, Lost in the Library, and more coming soon!

Josh is a board member of The Writers’ Loft in Sherborn, MA and was the co-coordinator of the 2016 and 2017 New England Regional SCBWI Conferences.

Josh grew up in New England and studied Computer Science in school. Today, he still lives in New England and when not writing Java code or Python scripts, he drinks Java coffee and writes picture book manuscripts.

Josh is terrible at writing bios, so please help fill in the blanks. Josh enjoys _______ during ________ and has always loved __________. He has played ____________ since age __ and his biggest fear in life is being eaten by a __________.

Find more information about Josh at www.joshfunkbooks.com and on twitter @joshfunkbooks.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

About David Sterry

David Henry Sterry is the author of 16 books, a performer, muckraker, educator, book editor, activist, and book doctor. His first memoir, Chicken, was an international bestseller, and has been translated into 10 languages. “As laconic as Dashiell Hammett, as viscerally hallucinogenic as Hunter S Thompson. Sex, violence, drugs, love, hate, and great writing, what more could you ask for?” – The Irish Times.

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