The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It . . . Successfully

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The best, most comprehensive book for writers is now completely revised and updated to address ongoing changes in publishing. Published in 2005 as Putting Your Passion Into Print, this is the book that’s been praised by both industry professionals (“Refreshingly honest, knowledgeable and detailed. . . . An invaluable resource”—Jamie Raab, publisher, Grand Central Publishing) and bestselling authors (“A must-have for every aspiring writer.”—Khaled Hosseini, author of The Kite Runner). With its extensive coverage of e-books, self-publishing, and online marketing, The Essential Guide to Getting Your Book Published is more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book.Written by experts with thirteen books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, develop marketing and publicity savvy, and self-publish. There’s new information on how to build up a following (and even publish a book) online; the importance of a search-engine-friendly title; producing a video book trailer; and e-book pricing and royalties. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Larry Kirshbaum, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and a feature-rich website and community for authors.

Praise for the First Edition of The Essential Guide to Getting Your Book Published (Previously published as Putting Your Passion Into Print)

“A must-have for every aspiring writer . . . Thorough, forthright, quite entertaining.”—Khaled Hosseini, bestselling author of The Kite Runner and A Thousand Splendid Suns (Riverhead)

“Before you write your own book, read this one. Arielle Eckstut and David Henry Sterry understand the process of publishing—their advice will help you envision and frame your work so that publishers will be more likely to perceive its value.”—Jonathan Karp, publisher, Simon & Schuster

“I had no idea that the code of publishing would be as hard to decipher as the secret language of adolescent girls. If only I had Putting Your Passion into Print when I started writing!”—Rosalind Wiseman, author of Queen Bees and Wannabees, the book that inspired the movie Mean Girls (Three Rivers)

Putting Your Passion Into Print changed my life. I read and reread each of your chapters, lived by your organizational and promotional advice, and, despite all odds, my rather uncategorizable book is a success. With no track record or cash, we’ve gotten onto TV and into national print media, been blurbed by the LA Times and the Village Voice, and sold out a third of our print run within three weeks of launch.”—Molly Crabapple, author of Dr. Sketchy’s Official Rainy Day Colouring Book (Sepuculture Books)

“I started with nothing but an idea, and then I bought this book. Soon I had an A-list agent, a near six-figure advance, and multiple TV deals in the works. Buy it and memorize it. This little tome is the quiet secret of rockstar authors.”—Timothy Ferriss, bestselling author of The 4-Hour Workweek (Crown)

Putting Your Passion into Print has been absolutely invaluable through this whole process! It’s on my bedside, with dozens of post-its peeking out!”—Veronica Wolff, author of Master of the Highlands Series (Berkley)

“Arielle and David did a masterful job at deconstructing our complicated, often irrational industry. Putting Your Passion into Print is fun to read and brutally honest, but it’s also energizing and inspiring.”—Lynn Goldberg, CEO, Goldberg McDuffie Communications

“I curled up in a big chair and read Putting Your Passion into Print like a novel. Written with insight and humor, it takes us through the writing process from idea to sequel. I wish I had a book this thorough and thoughtful and downright indispensable for every aspect of my life.”—Karen Cushman, author of the Newbury Award winner The Midwife’s Apprentice and Newbury Award runner-up Catherine, Called Birdy (HarperCollins)

“This is a terrific book. It’s practical, it’s fun to read, and it totally demystifies the publishing process. Whether you are just setting out to write a book, or already have several published books under your belt, you will find this an invaluable resource. There is no doubt in my mind that it will become a standard of the industry, sitting right alongside Writer’s Market and The Chicago Manual of Style. (And let me tell you—it’s a much better read than either of those books could ever dream of being!)”—Rick Beyer, author of The Greatest Stories Never Told Series (Harper)

“I took myself to lunch today and brought along Putting Your Passion Into Print, and I’ll be damned but it made me remember why I love this business and why the suffering is all worth it in the end. It’s a terrific book that finally put me in a good mood again.”—Annik LaFarge, former publisher of Bloomsbury Books

“You know all those books sitting on your shelf about how to get published? Well, you can finally unload them at your garage sale because this book is all you’ll ever need. A-to-Z, Soup-to-Nuts, this is the most comprehensive guide available on how to become a published author.”—Nancy Levine, author of The Tao of Pug (Penguin)

“These two know everything about the book business and share every detail in this fabulous book. Putting your Passion into Print answers every question you have with playful charm, wisdom and savvy. If you’ve written a book, are writing one or are just thinking about it, you NEED Putting Your Passion Into Print. It will make a marvelous gift for all of your writer or would-be writer friends. You’ll love it.”—Susan G. Wooldridge, author of poemcrazy (Three Rivers Press)

“This book is a must-have! I cannot say enough about how helpful, inspiring and dead-on it is.”—Tracy Davis, author of My Husband Ran Off with the Nanny and God Do I Miss Her (self-published)

“I got an agent and a publisher for my book within 3 weeks of submitting the proposal—and not a single rejection letter! When would-be authors ask me for advice I send them to the store to buy Putting Your Passion Into Print! Bravo to the authors for a comprehensive guide to writing, publishing and marketing your book.”—Donna Cutting, author of The Celebrity Experience: Insider Secrets to Delivering Red-Carpet Customer Service (Wiley)

“I recommend this book to every author I know, at any stage of their careers. I’m such a vociferous advocate, some of my friends may think I’m in a cult!”—Melissa Kirsch, author of The Girl’s Guide to Absolutely Everything (Workman)

“As a consultant, I make my living by understanding how companies and industries work from the inside out. To succeed as an author, you need an inside-out view of how publishing works. For that, there’s simply no better guide than Putting Your Passion into Print.”—Geoffrey Moore, author of four Wall Street Journal and Business Week bestsellers, including Crossing the Chasm and The Gorilla Game (Harper)

Putting Your Passion into Print offers aspiring authors refreshingly honest, knowledgeable and detailed advice on not only how to get published, but how to deal with every phase of the publishing process constructively and realistically. It’s an invaluable resource for anyone who dreams about having his/her book not only published, but published well.”—Jamie Raab, publisher, Grand Central

“If you’ve ever thought about writing a book, are in the process of writing a book or have written a book and are contemplating another, stop what you’re doing right now—and buy this book. It contains everything you need to know to proceed, especially how to press your own enthusiasm button.”—Sandra Blakeslee, author of The Unexpected Legacy of Divorce (Harper Perennial), Phantoms in the Brain (Hyperion), and On Intelligence (St. Martin’s Griffin)

“This honest, comprehensive and inspiring book is the best description of the contemporary publishing world that I’ve seen. It should be at the center of every writer’s reference shelf for decades.”—Neal Pollack, author of Never Mind the Pollacks and The Neal Pollack Anthology of American Literature (Harper Paperbacks, Harper Perennial)

“From coming up with an idea to promoting the finished book, these insiders tell you what you need to know and inspire you to do it—with wit, charm and a thorough knowledge of what they write.”—Amy Cherry, editor, W.W. Norton

Putting Your Passion into Print is a Rosetta Stone for authors, a guide that takes the mystery and uncertainty out of getting your book published. This book takes you inside the publishing industry and reveals what makes it tick. Prospective authors, listen up. This is the definitive manual on taming this lumbering giant. If you want your book to see the light of day, read this one.”—Larry Dossey, M.D., author of The Extraordinary Healing Power of Ordinary Things, Reinventing Medicine (Three Rivers), and Healing Words (HarperOne)
“Finally, a comprehensive, compelling, hilarious and amazingly insightful book about the painful and wonderful world of getting a book published. It’s as much about passion and teamwork as it is about royalties and advances. I loved it!”—Patrick M. Lencioni, bestselling author of The Five Dysfunctions of a Team (Jossey-Bass)

“I wish I had had this book when I started writing for publication. It’s got the perfect blend of right-brain creativity and left-brain strategy to help you succeed as an author.”—Dr. Betty Edwards, bestselling author of Drawing on the Right Side of the Brain (Tarcher)

Excerpts

Featured Books by David Henry Sterry

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About David Sterry

David Henry Sterry is the author of 16 books, a performer, muckraker, educator, book editor, activist, and book doctor. His first memoir, Chicken, was an international bestseller, and has been translated into 10 languages. “As laconic as Dashiell Hammett, as viscerally hallucinogenic as Hunter S Thompson. Sex, violence, drugs, love, hate, and great writing, what more could you ask for?” – The Irish Times.

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