Category: Book Doctors Page 3 of 4

One of the fun things about being a Book Doctor is that we get to travel to cool places and meet cool people. If you haven’t been to San Antonio, do yourself a favor and go. It’s a beautiful city. The San Antonio Book Festival was really a blast: great authors, great craft stuff for Olive, our daughter, and most importantly, lots of readers. While we were there, we met Lance Rubin at the party they have for authors. He explained what his first book is about, and it’s great. We decided to pick his brain about writing, publishing, and how he got his first book deal. To read on the Huffington Post, click here.

The Book Doctors: How did you get started as a writer?

Lance Rubin: Since I was eight years old, I always thought I was going to be a professional actor. So the writing I did through most of my life was often in service of that. When I was younger, I wrote skits and short films with friends that we would perform. In college, I wrote and performed a one-man show. After college, I co-wrote and performed a sketch comedy show called The Lance and Ray Show at the Upright Citizens Brigade Theatre. Then, several years ago, I was finding my acting career frustrating and unfulfilling right around the same time I read The Hunger Games. I really loved it, and I thought, “Maybe I’ll try to write a YA novel.” It wasn’t a fully rational decision, but I started writing, and I was having such a good time–feeling empowered and creatively fulfilled in new, exciting ways–that I kept at it. Even though I hadn’t written long-form fiction before, I think all the various writing I’d been doing my whole life completely informed this book.

TBD: What are some of your favorite books and why?
LR: Some favorites include:

The Harry Potter series by J.K. Rowling. Such brilliant storytelling: magical situations always grounded in humanity; a complex story that weaves and intertwines through seven books; humor that comes from a place of love; and fully fleshed-out characters who truly care about each other. I could go on and on. Anyone who’s been resisting reading these is a fool.

The Amazing Adventures of Kavalier and Clay by Michael Chabon. Not only does Chabon spin the most delightful, acrobatic sentences, but he tells a completely engaging story of friendship, love, comic books, WWII, and superheroes.

The Spontaneous Fulfillment of Desire by Deepak Chopra. This nonfiction is all about the power of coincidences and synchronicity. I try to read it every couple years because it makes life more fun; you start to find coincidences everywhere, like a code from the universe you have to solve.

The Stinky Cheese Man and Other Fairly Stupid Tales by Jon Scieszka and Lane Smith. When I first read it as a kid, it made me aware of the way books can subvert narrative expectations and make you laugh out loud.

TBD: How did being a professional actor help and/or hinder you as a writer?
LR: As an actor, I was always trying to get inside the head of a character, figure out how that character thinks and responds to the world. When I started writing this book, with its first-person narrator, I realized there was a surprising amount of overlap, as I was essentially doing the same thing: figuring out how the main character (and all of the other characters, too) thinks and responds to the world. And it was even better because now I got to actually come up with what the characters say! That said, since I come from the world of acting and comedy, I’m often so focused on dialogue that the descriptive parts of my writing are severely lacking. But hey, that’s what rewriting is for!

TBD: The idea for your new book, Denton Little’s Deathdate, is so cool. How did you come up with it?
LR: I think about time a lot. I’m always taking inventory of my life in terms of dates. I’ll think things like, “What was going on in my life a year ago today? Two years ago today? Three?” And so on. And I’m usually able to remember. So one day I thought, “What if I could take inventory of my life in terms of a future date? Specifically, themost important date, the day I’m going to die?” I wondered how this would change the way I lived. Or if maybe it wouldn’t change a thing. And then I thought, “What ifeveryone knew the day they were going to die?” So then there was the idea: in a world where everyone knows their deathdate, the protagonist is going to die tomorrow. That was pretty much all I had for a few years. The rest came later.

TBD: How did you go about getting a book deal?
LR: I just Googled “book deal,” clicked on the first link that appeared, and signed up! Isn’t that how it works for everybody?

Apologies for that dumb joke. I did have a relatively charmed journey to a book deal, as my best friend since I was three, Zack Wagman, has worked in publishing for over a decade and is a brilliant editor, currently at Ecco. He was one of a handful of close people in my life who read the first draft of my book and gave feedback, and then was one of a duo of close people in my life (along with my wife, Katie Schorr) who gave feedback on the three or four subsequent drafts over the next year. Finally, once I had a draft that was in solid shape, Zack connected me to agent Mollie Glick at Foundry Literary + Media, who responded to the book and signed me. (I know getting an agent is not supposed to be such a smooth process, so I understand if writers out there want to spit in my proverbial soup. I’ve faced a ton of rejection in my life, too, if that makes you feel better. See: abandoned acting career.) Mollie is terrific, and she guided me through one last big rewrite before submitting to various publishing houses. In November 2013, Denton was sold to Knopf Books for Young Readers.

TBD: What was it like working with your editor?
LR: Super. I feel so fortunate that I ended up working with Nancy Siscoe. She’s smart and kind and funny, and she loves all the same things about my book that I do. By the time she got my first book, it had already been rewritten a lot, so her changes were minor but really insightful as to things that would make the story clearer and more satisfying. My second book, which comes out in April 2016, was pretty much a mess when she got it. So I was truly relieved when I received her pages and pages of single-spaced notes and they all resonated with me. It was like, “Oh man, she has great ideas about how to make this less of a mess. Thank god.”

TBD: We’re intrigued by the musical you’re writing. What exactly is Annie Golden: Bounty Hunter, Yo!?
LR: Hey, thanks for asking! It’s a musical I co-wrote with Joe Iconis and Jason “SweetTooth” Williams about a veteran musical theater actress named Annie Golden (to be played by veteran musical theater actress Annie Golden, known to many as Norma on Orange is the New Black) who gets pulled into the world of bounty hunting and starts kicking ass in ways she never imagined she could. It’s a comedy highly inspired by exploitation movies of the 1970s and ’80s–both story-wise and musically–but it’s also about breaking out of the boxes society puts people into. It’s been an exciting project to work on. We’re hoping it will have its first production in the not-so-distant future.

TBD: Did you outline your book before you started writing? What kind of a routine do you have as a writer?
LR: Thus far in the two books I’ve written, I haven’t outlined before starting my first drafts. I generally have some broad ideas about where the story might go and a page or two of notes on characters and potential plot points, but then I just start writing and discover as I go. In the case of my second book, I got about 15,000 words in, realized I hated where the story was going, scrapped it, and started again. Outlining might have helped me avoid that, but it’s still the way I prefer to work.

As far as writing routine, I have several coffee shops and libraries that I bounce between. Last year, I worked almost exclusively at the Tea Lounge in Brooklyn. Then it closed out of nowhere in December, which was quietly devastating. I now keep a rotation of several spots because I’m not gonna get hurt like that again.

When I’m working on a first draft, I’m always aiming for word count, which was something I took from Stephen King’s On Writing. With my first book, I tried to get 1,000 words a day. With my second, I aimed for 2,000 (and often only got to around 1,700).

I work way better in the morning, so it’s often an 8:30 am – 3 pm workday, give or take an hour (and sometimes I’m needed on Dad duty for my 1-year-old son, so that timing’s always subject to change).

I usually listen to music while I write, and the headphones going in is my indicator to myself: “Okay, stop dicking around on the internet. Time to work.”

TBD: I noticed your book has been translated into several languages. It was really fun for me when I saw my book in Russian and its different covers. What was it like seeing the book you wrote in a language you can’t read?
LR: That’s absolutely been one of the most surreal parts of the experience. Each cover has had its own wonderfully distinct take on the story, which has been so cool, but it’s the different-language part that is truly hard to wrap my head around. I heard an audiobook sample of the German edition last week, and I think my brain exploded. This story I plunked out on my laptop in random coffee shops has ended up in a recording booth in Germany, being read aloud by some talented German actor. That’s nuts.

TBD: We admire the fact that you publicly admit to loving the New York Knicks. How are you holding up during this very difficult time?
LR: Oh man, it’s been so rough. I mean, maybe there’s some historical joy in knowing I just lived through the Worst Knicks Season of All Time. No, there really isn’t. What a joke of a season. I miss Jeremy Lin.

TBD: I hate to ask you this, but what advice do you have for writers?
LR: Ha, I love the disclaimer at the beginning of that question. Here’s my two cents: whether you’re published or not, you need to start operating as if you’re a published writer. Make writing a part of your daily routine, as if it’s your job. Don’t wait for inspiration to strike; just sit down and do the work every day. If you don’t take yourself seriously in this way, then the universe won’t be able to, either.

Lance Rubin is a New Jersey native who has worked as an actor and written sketch comedy, including successful runs of The Lance and Ray Show at the Upright Citizens Brigade Theatre. He’s also co-writing a new musical called Annie Golden: Bounty Hunter, Yo! and loves Pixar, the Knicks, and Back to the Future. Lance lives in Brooklyn with his wife and son. His debut novel, Denton Little’s Deathdate, is out now from Knopf Books for Young Readers, to be followed by a second Denton book in 2016. Learn more at lancerubin.com and follow him on Twitter @lancerubinparty.

Ylonda Gault Caviness on Being Black, a Mom, a Black Mom and How to Get a Book Deal

By David Sterry

On June 4, 2015

In About Writing, Book Doctors, Interviews

The Book Doctors first met Ylonda Gault Caviness when she won our Pitchapalooza at Words Bookstore in Maplewood, NJ. We were immediately struck by her presence, authority, wit, style, and the way she could string words and ideas together in exciting ways. We’re very excited her book Child, Please: How Mama’s Old School Lessons Helped Me Check Myself Before I Wrecked Myself is out, and we thought we’d pick her brain about the process of getting successfully published. To read on the Huffington Post, click here.

The Book Doctors: When did you start being a writer and how did it affect the way you see the world?

Ylonda Gault Caviness: I started being a writer at age 8 or so. I was in an all-white school at the time–which wasn’t as traumatic as you might think. I was treated warmly by 98 percent of the kids there. But a not-so-silent minority did call me the N-word occasionally and I could tell that a couple of teachers either felt sorry for me or didn’t quite know what to feel. So I always had this sense of “other-ness.” Writing assignments were my absolute favorite part of the day. In hindsight that’s not saying much because the other parts we were filled with things like either attending mass or reciting the rosary–honorable activities, of course, but at 8 or 9 not so much.

Still, writing made me an observer of life. It’s made me someone who tends to focus on the details and minutia of life. I blame all my most annoying qualities on the fact that I have a writer’s view of the world. I don’t remember a time when I didn’t see myself as a writer. It’s the only thing I ever wanted to be. Well, there was a brief period when I endeavored to be Samantha Stephens. I was young and I thoughtBewitched was a career option, like being a nurse or teacher. To my mama’s credit, she never dissuaded my aspirations. Never let on that despite all my nose twitching–practice, in this case, would not make perfect. Nor was there the most remote likelihood that a little black girl would grow up to be a white woman. I guess Mama didn’t want to be a dream killer. Either that, or she was paying me no mind. In hindsight, it was probably the latter.

TBD: When did you start being a mom and how did it affect the way you see the world?

YGC: Although the first of my three kids was born 16 years ago, I don’t think I really started being a mom right away. I was physically caregiving. But I don’t think I became fully present in mom-dom until much later. Until recently, Mother’s Day seemed to me a holiday for veteran moms. Even when my third was born in May 2007–two days before Mother’s Day–I was singularly focused on my mama, who was visiting us at the time. In my head, I hadn’t yet earned bona fide, official motherhood status yet.

As my oldest kids grew into pre-adolescence I think I gained a much deeper understanding of who they were as people. And it became really clear to me that it was my job to let them grow into who they were meant to be–not some pre-determined notion of who they SHOULD be. When I started to take my hand off the wheel is when I started to see that they were already all that–and a bag of chips. For example, it became clear that the eldest one didn’t need expert tips to make her strong. I thought she was a big ole sassy pants, but she actually has all the best qualities of an independent person who can resist peer pressure. My younger daughter didn’t need to learn empathy; she came here with a sensitive heart. Same for my third, who is one of the most kind and generous people I know.

TBD: When did you start being black and how did it affect the way you see the world?

YGC: I’m really fortunate that I’ve been so black for so very long. And I was born during a time when, as far as I could see, anybody who was anybody was also black. In the early 70s, there was the Black Panther Party–badasses, Mavis Staples, Curtis Mayfield and–forget Beyoncé; I don’t care what Jay Z says–the baddest chick in the game was and still is Pam Grier. I mean, to have anything at all in common with Pam Grier clearly made me a bad mamma jamma by association. So I think growing up black gave me confidence and strength and a fighter’s mentality. I recall so clearly James Brown singing on the radio songs like “I’m Black and I’m Proud” and–my fave–“I Don’t Want Nobody to Give Me Nothin’. Open up the Door I’ll Get It Myself.”

These days a lot of people, especially famous people, will say “don’t label me as black; I’m a person.” And I get that in a way. But I’m really into being black. I feel like it makes me wise; makes me strong; makes me creative; and makes me cool. Of course, one need not be black to have all these great qualities. But if you really own your blackness, you see it as an attribute not a burden. So I’m very happy to be called black.

TBD: What were some of your mother’s mothering techniques?

YGC: Not sure it was a “technique” so much. But Mama rarely paid us any mind. The beauty of that approach was that we knew our place. We never thought we mattered all that much to the world unless we achieved something. Kids now seem to get major props just by virtue of the fact that they exist. Kids in the playground are surrounded by moms cheering their descent down the slide: “Yay, Sofie. You’ve mastered gravity!” My brother, sister and I knew that we had to earn praise. She was not cheering our descent down the slide. She wasn’t giving us extra cookies for doing well in school. Or worrying over us, which forced us to figure life out. It seems harsh by today’s standards, but it was–from what I gathered–pretty much the same in all of my friends’ homes.

TBD: How did you develop your writing skills?

YGC: If I have a skill at all, I think it’s that I know how to work relentlessly to place truth at the center of anything I write. Pretty prose is great. And I love a good turn of phrase as much as the next person. But in the end, if it’s not really, really real, I know I have to dig deep and maybe even start all over from scratch. My life as a writer is very tortuous because of it. Mama–being the cut and dried person she is–used to say to my siblings and me: “If you’ll lie, you’ll steal.” She always made you feel so worthless and despicable–even if you told a little bitty lie about eating the last fig newton or some such that I guess it stuck with me.

But when you think about it, if you can’t tell the low-down and dirty truth about yourself, at least as much as you know of it, why bother? Who are you helping? I’m not saying I’m some kind of superhero, but I honestly believe my writing is supposed to help people. It’s supposed to touch somebody in a dark corner of their heart and heal a wound. Anyone who knows me knows that I’m a sort of weird, confused and broken soul. I know I’m charged with sharing that.

TBD: Your book started out as a general parenting book, not necessarily about race. How did it become a memoir that has so much about race in it?

YGC: I didn’t realize when I started writing the book how much of my motherhood was rooted in my blackness. Like anyone, my mother played a huge role in how I mothered and her experiences, growing up in the Jim Crow South and such, clearly shaped her parenting.

What I learned in the writing of my memoir, though, is that one of the things that makes our country great is the mix of cultures. They don’t exactly melt into a pot, though. And that’s not a bad thing. We bring cultural differences to our cooking. We bring cultural differences to celebrations and holidays. And, guess what? Although we don’t talk about it much, we bring cultural differences to child rearing. My hope is that we can lift up those differences and begin a new conversation, instead of pretending the differences don’t exist.

**TBD: What was it like writing for The New York Times?**

YGC: It was cool, because I didn’t know I was going to be picked up by the New York Times. I wrote my essay with the idea that I would submit it to a bunch of outlets. Had I known I’d be writing for the New York Times going into the whole process, I might have been intimidated. And the end result might not have been so bold.

Ignorance truly can be bliss. Once the Times accepted the piece and I went through the editing process, I am not sure I understood the power of it all. And, it’s funny. At every turn a part of me kept thinking someone high up on the Times masthead was going to come along and say, “We’ve changed our minds. This piece sucks.”

TBD: How did you get your book deal?

YGC: I won a Pitchapalooza event–which is sort of like American Idol for authors, in Ridgewood, NJ. It was crazy: a room filled with, like 200, would-be authors. And each contestant got a number. Then one by one, you get up in front of the crowd and pitch your book idea to a panel of judges made up of publishing pros.

There is no Simon Cowell and none of the panel members call out “Yo, dog!” But you and your wife Arielle Eckstut definitely have a shtick. And I remember being so nervous! I practiced for hours. And I rolled up in there with my writer’s group crew in tow. For me, I’d already won simply because I fought my doubting thoughts and got up to participate. That’s why, at the end, when the winner was announced I sort of looked around–waiting for this Ylonda Gault person to stand up. Then I suddenly realized it was me! I was the Ylonda Gault person–the winner.

From there Arielle worked with me to whip my proposal into shape. And it’s important to note that the book I pitched was not a memoir. I had absolutely no plans to tell my story. I was just going to write a parenting book and include a few personal anecdotes. It was Arielle who insisted that the personal stuff was the actual book. It took me about a year to come up with and write the Child, Please proposal. Then Arielle introduced me to Jim Levine, of Levine Greenberg Rostan–her mentor.

TBD: How did you go about developing your platform?

YGC: Hell if I know! Seriously, each time I took a job or an assignment I thought I was simply going from one job to another–not at all conscious of any sort of platform. I laugh my butt off when people say, “Wow! Your resume is great!” I think to myself: “Where were you in 2009 when I was laid off?”

I think the best thing anyone can do–and this sounds corny, I know–is do the work you believe in. And stick with it.

**TBD: What do you do to make a hook that gets your book everywhere from National Public Radio to Essence magazine to The New York Times?**

YGC: In no way did I get her alone, first of all. I have no formula. A lot of this stuff is just how the stars align in a certain moment in time. It’s not something you can forecast really. It’s like that Kanye West & Drake collabo, you know? Blessings on blessings on blessings. There are wonderful people all around me. I’m really fortunate that smart people, like Arielle Eckstut, helped me navigate the book proposal process. I have Jim Levine, the agent of agents, who has believed in me from the start. And Tarcher, the Penguin imprint, has the best editor in the game in Sara Carder. She has the support of publisher, Joel Fontinos. And the publicity team, Brianna Yamashita and Keely Platte, “got” Child, Please from the word “go.” Everyone did, really.

TBD: What advice do you have for writers?

YGC: You’ve gotta go for what you know. It’s the only way to be truly authentic. And if people don’t get it, the hell with them. You have to keep on keeping on.

TBD: For mothers?

YGC: Oh my goodness, I just realized, it’s the same drill! Following your instincts in everything. Mothering is a heart experience more than anything. So I follow my heart. I figure, even if I’m wrong (and I am, often) I have peace of mind. And I truly believe if I have honorable intentions that will be rewarded some how. I don’t believe kids know how good you are at this. It’s not like another mom took the stage before you and killed it–left the crowd screaming for more. But they can totally tell if your heart is not in it.

And in the end, I think we want them to see our truth. So they’ll know how to honor their own.

Ylonda Gault (@TheRealYlonda) is an author, veteran journalist and education advocate. Over the course of her 20-year print and digital magazine career, she has been a senior producer at iVillage; lifestyle and parenting editor at Essencemagazine. CHILD, PLEASE: How Mama’s Old-School Lessons Helped Me Check Myself Before I Wrecked Myself is her first book.

Gault’s feature writing and editing has appeared in a variety of publications including The New York Times, Redbook, Health and The Huffington Post. Best known for her coverage of family, parenting, women’s and lifestyle topics, she has been a frequent guest on NPR, TODAY, Good Day New York ABC News and other broadcasts. She lives in Northern New Jersey with her three amazing children.

Andy Ross, agent Andy Ross Literary Agency

How to Find an Agent: The Book Doctors and Andy Ross

By David Sterry

On May 18, 2015

In About Writing, Book Doctors, Interviews

The Book Doctors first met Andy Ross at Cody’s Books, which was one of the most influential bookstores on the West Coast, smack dab in the middle of Telegraph Avenue in book-crazy Berkeley, California. In fact David did his first professional book reading at Cody when his first memoir Chicken came out. Andy’s now an agent, and we thought we’d check in with him about how he views the book business from behind a desk dealing with writers rather than behind a cash register dealing with readers. To read on the Huffington Post click here.

The Book Doctors: How did you get started in the ridiculous book business?

Andy Ross: I got into it for ridiculous reasons. I was in graduate school studying German Intellectual History at the University of Oregon. I was unhappy. I didn’t understand Kant’s Critique of Pure Reason, my girlfriend left me and joined a hippy free love commune, and it rained a lot. I decided I needed a change and I liked bookstores. These were/are not good reasons to set one’s path for the rest of his/my life, but still…. That was 40 years ago, and here I am today.

TBD: What did you learn about the book business in your time owning Berkeley’s iconic Cody’s Books?

AR: That would be a very long list. I owned it for 30 years. What strikes me now is all the things I didn’t learn. A bookstore is the end of the literary food chain. By the time I opened the shipment box from the publisher, the books had been written, edited, designed, printed, marketed, and shipped. I only did one thing, but a pretty important thing: I put it into the hands of the book lover.

TBD: How has becoming an agent changed your view of writers, writing, and the publishing industry?

AR: Otto von Bismarck is reputed to have said: “Laws are like sausages. It is better not to see them being made.” I think the creative process is like that too. It’s pretty messy. But also pretty miraculous, when I see the transformation from a train wreck of a first draft into a masterpiece.

TBD: How has the book business changed since you started, for better and for worse?

AR: I first opened a small store in Sonoma County, California in 1972. It was 600 square feet, about as big as my living room. My first day, my sales were $32. Remember the counter culture? We sold a lot of books, mostly paperbacks, on humanistic psychology, eastern mysticism, and other things spiritual. Fritz Perls, Abraham Maslow, Alan Watts, The Urantia Book, Be Here Now, and Cutting Through Spiritual Materialism were some of my best selling books and authors back then. I made a lot of money on the I Ching (Princeton University Press edition). And, of course, all things having to do with the ever mysterious, Carlos Castañeda. The big topic of conversation was whether Casteñnada really existed – although much later he married a friend of mine. She said he was a rat. But the business still had its share of schock at the top of the lists. It was no worse than it is now.

TBD: What mistakes do you see writers make? What things do you see successful writers do?

AR: Let’s talk about mistakes in writing fiction. What I see from inexperienced writers is not knowing when the story starts. Too much literary throat clearing, usually in the form of “prologues.” The use and misuse of adverbs. My advice to the writers is: “get rid of all of them.” (Andy said authoritatively.) Using too many metaphorical figures of speech is a sign of insecurity in an inexperienced writer. To paraphrase Freud, sometimes a green tree is a green tree.

TBD: What are your pet peeves about writers and their submissions?

AR: We don’t have enough time for this, but here are just a few things: In your query letter, don’t say “this is a fiction novel” and really don’t say “this is a non-fiction novel.” Don’t mention Eat, Pray, Love; Malcolm Gladwell; or Oprah in the query letter or book proposal. Be honest and transparent to your agent, and I will be/do the same with you/the publisher. I don’t know what your advance will be. If any agent tells you: “I can get you a 6 figure deal” or “this book has Hollywood written all over it,” best to find a different agent.

TBD: Tell us about the Slush Pile Derby?

AR: I made a bet with somebody that anyone could see talent right away, even if you couldn’t explain it. So I took 10 first paragraphs from my slush pile. None of them were horrible. Some of them I decided to represent based on that first paragraph. They were subsequently published. When I do the slush pile derby at writers conferences, pretty much everyone can identify the books that got my attention.

TBD: Do you google potential clients? How much attention do you pay to the platform?

AR: I like to say that platform means one of two things: Either you have an endowed chair at Harvard or you are sleeping with Oprah’s hairdresser. Platform is almost essential in non-fiction. But with fiction, it’s usually about the story and the style.

TBD: What advice do you have for writers?

AR: For writers of literary fiction, most of it won’t find a publisher. If I’m representing you, you are good enough to get published. But commercial publishing is a business. You have to be good, but that isn’t enough. They usually make decisions more for marketing reasons than for aesthetic reasons. Rejections are a big part of this business. Learn to live with it and keep writing. If you are writing memoir, it’s often even harder to find a publisher. Remember that the journey is the destination. Or as Camus famously said: “The struggle itself is enough to fill a man’s heart.”

Andy Ross was the owner of the Legendary Cody’s Books in Berkeley from 1977-2007. In 2008 he started the Andy Ross Literary Agency. Andy represents books in a wide range of genres including: narrative non-fiction, journalism, history, current events, literary and commercial fiction, and teen fiction. Andy has a popular blog, “Ask the Agent,” where he talks about writing, and book publishing and reminisces about his life as a bookseller. You can find Andy’s website at www.andyrossagency.com.

Bruce Holsinger on How to Write Historical Fiction, Plagues, Witches, Wars & Guns

By David Sterry

On May 4, 2015

In About Writing, Book Doctors, Interviews

The Book Doctors met Bruce Holsinger at the Tucson Book Festival (by the way, if you read or write, do yourself a favor and put the Tucson Book Fest on your Bucket List) and when he told us about his book, The Invention of Fire, we just had to pick his brain about fiction, non-fiction, teaching fiction, plagues, witches, wars and guns. To read on Huffington Post click here.

The Book Doctors: How did you start becoming a fiction writer?

Bruce Holsinger: Aside from various unfortunate childhood experiments, I never wrote much fiction until I was in my late twenties, teaching at the University of Colorado in Boulder. My wife was living in Wisconsin for a while, and I decided I wanted to spend part of that year writing a thriller. Unlike my two published novels, it ended up in the drawer, and with good reason (one of my favorite sentences from that manuscript: “The mashed potatoes were as fluffy as white clouds.”).

TBD: You write novels and nonfiction. Do you approach them any differently?

BH: Absolutely, and they must come from different quadrants of my brain. My academic writing is slow and deliberate, painful at times, with lots of fact-checking between one sentence and the next. With fiction I can find a flow and write very quickly, and even though I’m a heavy reviser I find the experience of fiction writing vastly more pleasurable. This isn’t to say that I don’t take joy in my nonfiction/academic books–but the joy comes with the finished product more often than with the process of writing the prose.

TBD: What are some of the pitfalls and joys of writing historical fiction?

BH: Pitfalls: lots of fans and readers who know the period as well as or even better than I do–and they’ll let you know it! I love hearing from readers with suggestions, corrections, and so on, though it can be quite intimidating to present a fictional version of a past that some might take as truth. In writing historical fiction you’re always treading that line between plausibility and invention, and that line can often be quite fuzzy.

Joys: rediscovering a moment in history that I thought I already knew. As I said in my historical note in A Burnable Book, though I’ve been teaching the literature and culture of medieval England for nearly twenty years, I was continually surprised and delighted to learn new things about that world and its everyday life. The Middle Ages have always fascinated me, never more so than now, when I’m getting to contribute to a wider public understanding of that era and its many resonances with our own.

TBD: What drew you to this time and this place: 1386 London?

BH: This is the era of Geoffrey Chaucer, the medieval poet at the center of my academic discipline. Chaucer figures importantly in both of my novels, and this particular moment in the history of London was a fascinating one. In the fall of 1386 a massive French navy was assembled just across the channel in Sluys, prepared to invade England. Though the invasion never occurred, the city and the realm were deeply paranoid about the possibility, and there were suspected French spies lurking under every bush. The Invention of Fire is in part about the traffic in weapons across the channel–particularly hand-held gunpowder weapons that were just coming into their own. The English word handguns (in its Middle English form handgonnes) first appears in a document from this decade, and there were many political crises in these years that provide a rich background for the kind of story I wanted to tell.

TBD: What have you learned about writing by teaching literature?

BH: Quite a lot–more than I could have imagined when I started writing fiction. The Middle Ages gave us so many kinds of stories: adventure, romance, saints’ lives, epics, as well as a considerable body of bawdy and quite obscene tales that writers like Chaucer knew and appropriated in their own work. One of the things I value about studying and teaching medieval literature is what it tells us about the power of story. This was an era in which people really know how to sit and listen to a good story for hours at a time. We hear a lot these days about our fragmented attention spans, and one of the lessons I try to teach my students about the Middle Ages is the quality of attention that must have been required to listen to and absorb a work like Beowulf in its original form.

TBD: How does someone get a Guggenheim? Who did you pay to get yours?

BH: I wish it were that easy! The Guggenheim Foundation has always been generous to scholars and writers, and I feel deeply fortunate to have been honored with one of their fellowships, which allowed me a year free of teaching a number of years ago to work on one of my academic projects.

TBD: Did learning a musical instrument, and learning how to be a musician, help you as a writer?

BH: Absolutely. I spent a big chunk of high school and all of college (in the School of Music at the University of Michigan) preparing for a career as a classical clarinetist–and this required many hours a day of disciplined, regimented practice. I’m not nearly as regimented in my writing routine, but I think music did teach me how to squeeze the best results out of a relatively short span of time.

TBD: Why are you interested in plagues, witches and wars?

BH: I try to stay away from them as much as possible, except in the classroom. Last year I taught a massive open online course (or MOOC) called “Plagues, Witches, and War: The Worlds of Historical Fiction.” The course enrolled 20,000 students from around the world, and we spent eight weeks reading historical novels from the eighteenth century to the present. I had several wonderful guest writers of historical fiction visit the class, both in person and virtually, including Katherine Howe, Mary Beth Keane, Yangsze Choo, Jane Alison, and Geraldine Brooks. Their novels imagine plagues, witches, and various wars, among other things–so it was a catchy title that helped frame the selection of works on the syllabus.

TBD: What have you learned about the gun industry and culture by studying the history of guns? What do you think is to be done about gun violence in America?

BH: On one level, the modern gun industry bears no resemblance to the nascent gun culture of the medieval world, which was just starting to experiment with smaller, more efficient gunpowder weapons. There was no real mass production of guns until much later in English history, and in the period I’m writing about, the longbow remained a much more lethal and reliable weapon than the handgonne. At the same time, I think the sort of do-it-yourself gunsmithing we’re starting to see with things like 3D printers and mail-order kits represents a return of sorts to the local, private manufacture of guns that characterized the earliest medieval experiments–and that’s quite a frightening thing. I’m a strong believer in much, much stricter gun laws, at the national and local levels. We lose over 30,000 people to guns every year in this country, and our gun culture is just out of control. Though The Invention of Fire isn’t what I’d call a political novel–it doesn’t take a position on contemporary gun violence or legislation–it does try to understand the allure and seduction of guns in their earliest form. It’s a novel about the beginnings of gun violence, and it would be silly to pretend that it doesn’t have contemporary relevance.

TBD: I hate to ask you this, but what advice do you have for writers?

BH: Keep writing, keep writing, keep writing, and don’t spend time fretting about a publishing industry that doesn’t recognize your genius. It took me fifteen years and two manuscripts in the drawer to get a novel picked up. All the clichés about persistence are true!

Bruce Holsinger is an award-winning fiction writer, critic, and literary scholar who teaches at the University of Virginia. His debut historical novel, A Burnable Book, won the John Hurt Fisher Prize and was shortlisted for the American Library Association’s Best Crime Novel of 2014, while his scholarly work has been recognized with a Guggenheim Fellowship and other major awards. He has written for The Washington Post, Slate, The Nation, and other publications, and appears regularly on National Public Radio. His new novel, The Invention of Fire (HarperCollins/William Morrow), imagines the beginnings of gun violence in the western world.

The Essential Guide to Getting Your Book Published

Pitch tip: Show How the Characters Change

By David Sterry

On April 24, 2015

In About Writing, Book Doctors, Non-Fiction, Short Work

Today’s pitch tip: I need to know how the characters change in the course of the story. What happens in your story and how do your characters develop?

That’s not to say we want to know everything. Time and again, we see amateur authors pitch by trying to tell the plot of their entire novel or memoir in excruciating detail. Here’s the kind of thing we’ve heard about a squazillion times: “My main character, Frodo Potter, gets up one morning and decides to have breakfast. So he invites his pet rat Bobo to eat an egg with him. But the egg is slightly runny, so they decide to cook it a little bit more….” This pitch, which we heard a few months ago, might still be going on if we hadn’t emphatically put an end to it. Broad strokes combined with specific imagery should display how exciting your characters and story are. Universal appeal should be implied via the mention of themes rather than an endless recitation of events. And, again, the pitch should be the amuse bouche that gives your audience a tiny, delightful taste of the delicacy that is your writing.

Once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.

From The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully!

More pitch tips

Pitch Tip: Stakes and Danger

Pitch Tip: Villains We Love to Hate

Pitch Tip: Convince Me They’re Charming and Sexy

Pitch Tip: Word Pictures

Find more pitch tips at thebookdoctors.com and in The Essential Guide to Getting Your Book Published. Watch this short cartoon to find out how NOT to pitch your book.

Pitch Tip: Convince Me They’re Charming and Sexy

By David Sterry

On April 22, 2015

In About Writing, Book Doctors, Non-Fiction, Short Work

Telling us that someone’s charming and sexy doesn’t convince me they’re charming and sexy. You have to paint vivid word pictures, just like you do for your villains.

Need examples on how to do that? Read flap copy and, particularly, the backs of paperbacks, where the whole kit and caboodle is limited to a paragraph or two, tops. You’ll see how concise those copywriters had to be, and how they managed to describe a book — and sell it — in only a few sentences. Online bookstores are great resources as well, and they have an added benefit: Because nearly every book is accompanied by flap or back cover copy, you can cut-and-paste phrases you like into a document and then use these phrases to craft your own pitch. Just be sure to study copy that represents the writing style of your book. (And don’t copy copy. There’s a word for that: plagiarism!)

Remember, once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.

From The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully!

More pitch tips

Pitch Tip: Stakes and Danger

Pitch Tip: Villains We Love to Hate

Pitch Tip: Word Pictures

Pitch Tip: Show How the Characters Change

Find more pitch tips at thebookdoctors.com and in T he Essential Guide to Getting Your Book Published. Watch this short cartoon to find out how NOT to pitch your book.

Pitch Tip: Villains We Love to Hate

By David Sterry

On April 21, 2015

In About Writing, Book Doctors, Non-Fiction, Short Work

Give us a villain we love to hate. Show us someone unique and dastardly whom we can’t wait to hiss at. It would be great to give tiny little physical descriptors to your main characters. Show us that you’re capable of painting beautiful and realistic tableaux as you make your story world come to life.

Writer beware

Yes, we did use Lord Voldemort as an illustration, but your pitch must be selective about comparable titles and characters. Do not overpromise. Have you called your opus the next Eat, Pray, Love? An even better version of Harry Potter? Early Philip Roth with a dash of Jane Austen? If so, you’ve got trouble. Better to underpromise and overdeliver. As Daniel Greenberg of the The Levine Greenberg Rostan Literary Agency says, “Anytime anyone compares himself to a big bestseller, it’s a big turnoff. While it’s not impossible that there’s a real comparison to be made, it raises my suspicion that the person is overhyping himself.”

Instead, construct a pitch that specifically explains how your book will speak to the audience of those über-authors: “What happens when the repressed male sexuality of Alexander Portnoy meets the strong-minded, spunky joie de vivre of Elizabeth Bennett? Watch the sparks fly in The Shiksa of Herefordshire, a new twist on the old battle of the sexes.”

From The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully!

More pitch tips

Pitch Tip: Stakes and Danger

Pitch Tip: Convince Me They’re Charming and Sexy

Pitch Tip: Word Pictures

Pitch Tip: Show How the Characters Change

Find more pitch tips at thebookdoctors.com and in The Essential Guide to Getting Your Book Published. Watch this short cartoon to find out how NOT to pitch your book.

Irvine Welsh Talks to The Book Doctors on Huffington Post About Writing, America, Rejection and the ‘Sex Lives of Siamese Twins’

By David Sterry

On March 25, 2015

In About Writing, Book Doctors, Interviews

To read on Hoff Po click here.

Well, he’s at it again. Yes, Irvine Welsh has produced another wild tale full of maniacal madness. The Sex Lives of Siamese Twins. Naturally it’s got Siamese twins sexing it up and being surgically sawn in half. Murder, envy, fat chicks, lunatic kidnappers, media feeding frenzy, dildos pumping away like there’s no tomorrow . But this book is very different. First of all, it’s set in sun-splashed Miami, where Mr Welsh currently has one of his residences. It’s also written from the perspective of two women. And two women who couldn’t be much different from each other. I must confess I loved this book. I devoured it in a weekend, like a junkie binging on China white. You know, the good shit. And this book really actually changed my life. I became horrified by how much empty-calories I was shoving down my pie hole and I’ve been working out like a psycho-trainer was screaming in my ear about how I had to feel the burn. So I thought I would pick the brain of Mr Welsh and figure out how, & why, he did it.

The Book Doctors: What inspired you to write a book that is so incredibly different from the dark, beer-stained, junky-filled landscape of Scotland that made you famous?

Irvine Welch: Miami – a different world altogether from Scotland, a much more visual, body-obsessed culture. I’ve a place there and I’m in the town often.

TBD: Many successful writers seem to write the same book over and over and over. But this book is so far removed from what your fans are used to. Did you think about that in terms of the Irvine Welsh brand? Do you feel pressure, either from yourself, or from your publisher, to just stick with what you already know works?

IW: I don’t think so. I love writing about where I come from, but you also need to step outside your comfort zone from time to time. Unless you are doing genre fiction and are more conscious of deliberate brand building, you can only really write the book you write. I have a blank page and that’s a great luxury. I don’t need to start the first sentence with ‘Harry Potter said…’ or ‘Inspector Rebus rose early…’ and that’s a luxury. I can bring back Begbie or Juice Terry, but only if they are the right tools for the job. In this case they weren’t, so I created Lucy and Lena to tell the story.

TBD: Was it difficult to write in the voice of 2 women who are American & so removed from the dialect of your home turf? What are the methods you used to capture these voices?

IW: The biggest problem isn’t so much the language and dialect. I’m quite tuned into that through living in the States and being married to an American. The toughest thing is the cultural references, all the TV shows etc, that inform conversations. I had to make sure a lot of American friends saw early drafts.

TBD: The main character in the story seemed to me to bear a striking resemblance to Frank Begbie, the notoriously violent psychopath in Trainspotting. Except for the fact that she’s a bisexual body trainer who (mostly) disdains alcohol. What draws you to these extreme characters and how do you manage to get into their heads so successfully?

IW: I like uncompromising characters. They are tough to deal with in real life, but great fun in fiction. With a character who is ‘out there’ you can literally have them do anything. That’s a blessing for a writer

TBD: I don’t want to spoil the plot, but there’s such a fantastic switch, actually several of them, toward the end of your book. Do you outline where your story is going? How do go about constructing plot?

IW: I tend to let the plot come from the characters. Sometimes I might have a vague idea of where I want to go, but I like to throw away my GPS and give them the wheel. “Take me to Miami…or anywhere else interesting” is my only instruction.

TBD: How is it that you’ve managed to get away without ever using quotation marks?

IW: I hate quotation marks. I read a Roddy Doyle novel years ago when I was starting out – The Commitments- and his use of the dash seemed to convey the urgency of the characters better. So it’s Roddy’s fault!

TBD: I was fascinated by the theme of numbers. Did you do a lot of research for this book?

IW: Numbers and stats are huge in America. Especially sports. The idea of measurement is ubiquitous. I did a fair bit f research, but not as much as might be imagined. I suppose watching sports and reality TV is research…

TBD: When I am in Europe, the only fat people I seem to see are American tourists. This is of course one of the big themes of your new book. Why do you think Americans are so fat?

IW: The rest of the world is catching up! But consumerist culture is huge in America, as is fast food. You put those two together and you are heading for lardland.

TBD: Have you ever had a book rejected?

IW: Yes, I wrote a terrible ‘experimental’ novel for my third book. My editor said something along the lines of ‘this is shit. You’re just trying to show off. Go and write the book you really want to write.’ So I binned it and came back with Marabou Stork Nightmares, which is a book I’m very proud of.

TBD: Do you have any tips for writers who want to you explore the dark parts of human nature that would seem, at first blush, to be difficult to sell to the mainstream of the book world?

IW: If you think about the market you are in a very different game. Write what you want to write; work out how it sell it when it’s done.

Irvine Welsh is the author of Trainspotting, Ecstasy, Glue, Porno, Filth, Marabou Stork Nightmares, The Acid House, Skagboys, and, most recently, The Sex Lives of Siamese Twins. He currently lives in Chicago, IL.

The Book Doctors Ask Pitchapalooza Winner Paula Fertig: How Did You Get a 2-Book Deal for Your Debut Novel?

By David Sterry

On February 24, 2015

In About Writing, Book Doctors, Interviews

The Book Doctors first met Judith Fertig when she won our Kansas City Pitchapalooza (think American Idol for Books). She was commanding without being overbearing, powerful but warm, a total pro. And her pitch was really good. When we consulted with her, one of the things we did was help her figure out what genre her book fit in. It’s rather shocking how many of our clients don’t know exactly where their book wants to sit on the bookshelf. One we helped her get that sorted out, she got a great agent, who helped her edit her book, then got her a two-book deal with Penguin. And since we’re doing an Online Pitchapalooza with National Novel Writing Month (NaNoWriMo) right now, we’d thought we’d pick her brain to see how she did it. (To read on Huffington Post click here.)

The Book Doctors: So, how did you get started in the book business?

Judith Fertig: Like most English majors, I wrote an early novel, unpublished, that remains in the proverbial desk drawer. When I was living and working in London, England, I realized that absence makes the heart grow fonder and I wanted to write a Midwestern cookbook when I got back home. It took a few years, and a couple of restaurant recipe “starter” cookbooks, but then I wrote Pure Prairie in 1995. After that, I wrote Prairie Home Cooking in 1999, which was nominated for the James Beard Award, became a bestseller, and earned me the title of “heartland cookbook icon” conferred by Saveur Magazine.

TBD: Who are some of your inspirations?

JF: I love cookbooks that tell a story. I still miss the late Laurie Colwin, a novelist who also wrote a column for the equally late Gourmet, which turned into two cookbooks, Home Cooking and More Home Cooking. I am an avid mystery reader, especially those with depth from Louise Penny and Jacqueline Winspear.

TBD: How did you come up with the idea for The Cake Therapist?

JF: I started out with Neely, a young pastry chef whose New York life is melting down like buttercream frosting on a hot day. She goes back to her Midwestern hometown and opens the bakery she’s been dreaming about. And then I had a vision of Neely opening the door of her bakery after working all day and unleashing that bakery air into the cold. In my mind, the bakery air refracted into a baker’s rainbow that only she can see and taste: pomegranate red, orange, lemon yellow, pistachio green, blueberry, indigo plum, violet blackberry, spice and vanilla.

TBD: How was it making the transition from non-fiction to a novel?

JF: Very interesting. I had to learn to write in scenes rather than in recipes with headnotes and sidebars. I had to develop an ear for believable and interesting dialogue. I had to learn how to go back and forth in time, to put the flashback chapters in chronological order rather than in theme order, which was too confusing for the reader. Non-fiction also requires more planning–you make an appointment to interview someone or buy groceries to test a recipe. With fiction, I learned it was just as important to allow for the unplanned, the plot twist that was just waiting if you gave yourself enough time to lose yourself in the writing. I was also working on a cookbook (Bake Happy, Running Press, May 2015) sort of at the same time as The Cake Therapist. So I would get an idea for a flavor pairing or wonder if strawberries with rosewater really tasted like a summer’s day, then go into the kitchen and test it out in cakes, cookies, tarts, etc.. My taste-tester friends and family were very happy there for a while.

TBD: How did you get your book deal?

JF: It all happened much faster than I thought. I won a 1-minute Pitchapalooza contest when The Book Doctors in Kansas City in spring 2012. After my winner’s conference with her, I knew my book was not a mystery as I had thought, but commercial women’s fiction. After my manuscript went through my writers group, right before Thanksgiving in 2013, I sent pitch letters (with a great cake photo) to agents who I thought might like my work. A friend had recommended I read Beatriz Williams’ One Hundred Summers because her plot goes back and forth in time like mine does. And I loved that book. Her agent liked my pitch and hooked me up with Stefanie Lieberman at Janklow & Nesbit. Stefanie sent the manuscript out to readers and I worked on the tweaks to the manuscript over the December holidays. She sent it out in early January, and we had a pre-empt offer for two books from Kate Seaver shortly afterward. The second book in the series, The Memory of Lemon, will be out in 2016.

TBD: What was it like working with your editor?

JF: Kate Seaver at Berkley (Penguin Random House) was very enthusiastic from the start. She went over and over the book, guiding me to tweak scenes, lose the prologue, amp up a character. I think writers have to be open to some change, and she was very skillful at helping me get to the heart of the main character and the story. This past November, I was able to go to New York and meet Kate, the Berkley/Penguin team, and Stefanie; I highly recommend doing that. It’s so much better to work with people when you can put a name with a face.

TBD: What do you plan to do to promote and market the book?

JF: Because I want this to become a very successful series, I’m really stepping up my efforts on the first book. Berkley/Penguin already has a strong marketing and public relations presence, but I also know that “who you know” and persistence can also make a difference. That led me to hire additional PR and marketing assistance from Tandem Literary, who will work closely with Berkley/Penguin. I’ve made, decorated, and sent boxes and boxes of “cake therapy” cupcakes to possible blurb writers as well as book reviewers at major magazines. You always learn something unexpectedly new with every book and I’ve learned how to overnight cupcakes successfully (a 6-pack clear plastic cupcake container, frozen cupcakes, and a snug box). I’ve finally gotten my web site going, www.judithfertig.com. In the past few weeks, I’ve been doing more social media, mainly Twitter and Facebook. And planning the first event at my local independent bookstore, Rainy Day Books. That’s the first stop on the author tour. I will be blogging and guest blogging. As much as possible, I will also bring little treats to events so readers can “taste” what The Cake Therapist is all about.

TBD: How did having an expertise in cake help you write your novel?

JF: I grew up in Cincinnati, a great mom-and-pop bakery town. All of our family’s special occasion cakes, fantasies of frosting, came from The Wyoming Pastry Shop. For me, cake symbolized something good happening; its elusive flavor made me want to figure out how to make it myself. I’ve spent my cookbook career starting with an idea for a main dish or a dessert and then figuring out how to get there. It was the same process for the novel–minus the mess in the kitchen!

TBD: You are working within two niches: food & woman’s fiction. What are some of the challenges and advantages to this?

JF: The Cake Therapist turned out to be women’s commercial fiction, although I thought it was going to be a mystery. That was one of the surprises along the way. But there is a mystery within the novel, like a secret filling. I started out writing cookbooks that had a storytelling quality and now I’m writing fiction that has recipe elements. The challenge for me was getting the plot going, but I went to the Iowa Summer Writers Workshop and had a basic plot by the end of the session. The advantage for me from a non-fiction background is that I think in a multi-sensory way and try to get this on the page so readers can see, hear (with sort of a playlist), touch, smell, and especially taste their way through The Cake Therapist.

TBD: What advice do you have for writers?

JF: Adjust your book as you go along. You may start writing and a new character can appear or a plot twist present itself or something equally surprising can occur when you’re into it. AND join a good writers group. Feedback is so important.

Novelist and cookbook author Judith Fertig, who was described by Saveur Magazine as a “heartland cookbook icon,” debuts a new novel, The Cake Therapist (Berkley/Penguin, 2015). Bake Happy (Running Press, 2015), a also comes out this year. Her other books include In Heartland: The Cookbook (Andrews McMeel, 2011) and Prairie Home Cooking (Harvard Common Press, 2000), which was nominated for James Beard and IACP cookbook awards. Fertig’s food and lifestyle writing has appeared in Bon Appetit, Food & Wine, Better Homes & Gardens, Saveur, Country Homes and Interiors (London), The New York Times, and The London Sunday Times. She is a member of Les Dames d’Escoffier, The Kansas City Barbeque Society, The Kansas City Novel Group, and IACP.

Low Riders in Space: Cathy Camper on Graphic Novels, Low Riders, & Diversity

By David Sterry

On October 29, 2014

In About Writing, Book Doctors, Interviews

The Book Doctors first met Cathy Camper at a Pitchapalooza (think American Idol for Books) at one of our favorite book stores, Powell’s in Portland, Oregon. As soon as she pitched us her graphic novel, Low Riders in Outer Space”, we knew this was a great book waiting to happen. And now it has. So we thought we’d pick her brain on what it was like to go from talented amateur to professionally published author.

The Book Doctors: Did being a librarian influence your writing & your approach to publication?

Cathy Camper: In 2006, I moved to Portland, OR and was working as a youth services outreach librarian. I’d bring books to schools and I got really angry. I was seeing diverse groups of kids, but all the books were about white suburban children. As an Arab-American, I know what it’s like not to see yourself in books. Plus, so many books that feature kids of color are old, or not written for the world kids live in today, but for the past, their parents’ world. The 2050 census says one third of the U.S. will be English-Spanish speaking households – that’s our audience! I also wanted a book for boys, since boys literacy rate is dropping. And I love science, and there’s a big push to get more science in school curriculums. I aimed my book and my pitch at these big audiences, and told publishers why it they were important.

TBD: Tell us about your long & winding road to publication.

CC: First I wrote the book, from 2006 to 2009. Then I emailed Raul Gonzalez, the artist, who was working as a fine artist, and asked if he’d ever considered doing a kids’ book? He said, yes, and so I sent him the script. He wrote back, “This is the book I wanted to read as a kid, “ and within days, he was sending me sketches of the characters. It was just plain luck that we were so well matched; we have a similar sense of humor, similar sensibilities and the same work ethic. We put together a pitch. I found lists of agents who repped graphic novels online, and sent it out as cold calls. It was right as the recession was hitting, and no one wanted it. On the plus side, people loved the art and writing, so I knew that wasn’t the issue…but I’d hear things like “too marginal an audience,” or “not quite right (white enough?) for our audience.” Also I got lots of warnings that bringing in my own artist would be a problem; though it’s common in the world of comics, it’s not done in the children’s book world.

I reached the end of the list of agents, and was lying awake nights wondering what to do. Then I heard about the Book Doctors Pitchapalooza. It’s funny, but I never realized there was a prize, or maybe I thought you just won a free copy of a book or something. I entered thinking, wow, I can test how good my pitch really is, because I didn’t know the judges, the audience, no one. Ironically, the day I did my pitch, I’d just done book talks as a librarian for six classes. So I thought, why not do it for my own book? It wasn’t until the judges were actually conferring that it occurred to me I might actually win.

The Book Doctors were the ones who connected the book to Chronicle Books and to our agent Jennifer Laughran. They made it happen. I think all publishing is like this – part talent, part hard work, and part luck. All creators can control is honing the talent and doing the work. But it’s important to do, because when luck comes your way, you want to be ready.

TBD: Why did u decide to do a graphic novel?

CC: Actually the book could have been a picture book, or a floppy comic, but graphic novels felt like the best fit, so I tried that first. I love comics- how both text and pictures tell the story. Plus graphic novels are hot! When graphic novels first came out, libraries and books stores didn’t know what to do with them. But now there are so many good graphic novels for kids, and they’ve become so popular, I think they’re figuring it out. Both Raul and I love comics and the flexibility they allow – it’s like making a movie where anything can happen – on a budget of Bic pens!

TBD: What were some of the joys and challenges of blending your words with an artist’s images?

CC: When I start writing the script, I have to be very descriptive in the sense that the script is all there is for the artist, editors and art director to work with. So I work very hard to build a world, characters and pictures in their minds. When Raul draws the thumbnails, a lot of the words I’ve written (not just dialog, but description, innuendo, expressions etc.) are now part of the illustrations, and there’s no need to have them in the text. So lots of text gets cut because it’s redundant when the art is there. Raul and I were lucky that we had great freedom to riff off of each other’s ideas, like jazz musicians, and to take as many pages as we needed to make it work. On the downside, we sometimes struggled with not being able to work together in the same place, at the same time…email and different time zones create extra hurdles when you have unwieldy edits to do.

TBD: From the first we heard your title Low Rides in Outer Space we loved it. How’d you come up with it?

CC: I don’t remember the exact moment it hit me, but it was very early on. I think it was a natural extension of the concept, which was that these characters would have a lowrider that got detailed by outer space. It’s only recently that a friend pointed out the cool little twist inherent in the title, the idea of a car designed to go low – that blasts into the highest place there is – space!!

TBD: How did you come up with the idea for the book?

CC: Daydreams. I’m a prolific daydreamer, and all my books start with stories I tell myself. That’s how the story came about. I also noted as a librarian that books on lowriders were super popular, but we only had three or four of them for kids, all nonfiction. I tried to find a book like mine, but when I saw it didn’t exist I thought, well, I’ll have to try to write it myself.

TBD: There’s been a lot of talk about diversity in publishing. What’s your take on that?

CC: We need more diverse kids books, and I’m so glad there’s pressure to change things. At Multnomah County Library where I work, we recently made a booklist of good picture books for African American kids. There wasn’t one set on the West Coast – from these books you’d think African Americans only live in brownstones in Brooklyn! Way too many were dire historical stories about slavery or hard times – where are the books about kids of color building forts, playing make believe, just doing things that kids do?

We need this book primarily so kids of color see themselves in books, but also so white culture isn’t always primary. If a book is about a generic kid, why is that kid always white? It’s important that white readers see kids of color too. I sometimes joke – when a book like Diary of a Wimpy Kid is about a girl wearing hijab – you’ll know things are changing!

TBD: How did you learn to be a writer?

CC: On my Arab side, my dad and uncle were writers, and so I grew up with the idea that writing was cool, something I’d want to do. So I’ve been writing since I was a kid. I carried a notebook around, took classes, went to conferences, was involved in writing groups and recently participated in VONA/VOICES writing workshops for people of color. But it was always self-driven, I never got an MFA, in part because I think it changes a writers voice, and also because, as Junot Diaz recently pointed out, MFA programs aren’t that supportive of writers of color.

TBD: What’s your advice for writers, both as a writer & a librarian?

CC: One crucial tip I’ll pass on is that so much of the quirky DIY stuff I did for many years for free ended up being what led to this book. For example, for decades I’ve written reviews of books for School Library Journal, Kirkus and Lambda Literary. I’ve also written and published zines and supported them as a zine librarian. I didn’t see it until now, but those things not only honed my writing skills, they created two huge support networks of people who knew my work. The adventures I’ve had and the people I’ve met via DIY vs. mainstream connections are equal. Don’t underestimate the value of what you do just because it’s not mainstream.

Also, as a librarian, I’d tell writers, don’t write in a bubble. Be aware of the market your book will fall into, its audience, and the reason why people will read it. If you’re going to spend time writing a book, do research, talk to librarians and bookstore folk about what people are reading, read other books in your category so you’ll know who your competition is. Think about what would make a publisher sink time and money to back your work. Your book may fall in a large category everyone already reads or it might be the first to fulfill a long-felt need, but that should to be part of your pitch, and an intrinsic part of the book you write.

TBD: Has Robert Rodriguez called yet?

CC: Wouldn’t that be great? I hear he loves lowriders, and Raul and I are huge fans of his movies, and how he funded them in early days, from the ground up. We love that he made Spy Kids, and that he knows how important it is for kids of color to have and be in good films too. I hope he reads our comic, it’s seems like it’d be something he’d like

Cathy Camper is the creator of Bugs Before Time: Prehistoric Insects and Their Relatives. Her work has also been featured in Simple Times: Crafts for Poor People, by Amy Sedaris, as well as in Wired, Cricket, Cicada, Primavera, Women’s Review of Books, Utne Reader, and Giant Robot. She is a graduate of VONA/Voices writing workshops for people of color in Berkeley, California. She reviews graphic novels online for Lambda Literary and is a librarian for Multnomah County Library in Portland, Oregon, where she does outreach to schools and kids in grades K-12. She lives in Portland, Oregon.

Raúl the Third’s work is drawing much acclaim and was featured in four recent exhibits: The Community Arts Initiative at the Museum of Fine Arts, Boston; Carroll and Sons Art Gallery; the Fitchburg Art Museum; and his first solo museum exhibition at the Museum of Art, University of New Hampshire. He teaches classes on drawing and comics for kids at the Museum of Fine Arts, Boston; the Maud Morgan Arts community arts center in Cambridge; and Young Audiences of Massachusetts. Influenced by his youth in the border town of El Paso-Juarez, Raúl’s artwork recalls the old Mercado Cuauhtemoc and its many booths filled with old curiosities, etchings by José Guadalupe Posada, and the ballpoint pen–detailed fan art found in issues of Lowrider magazine. He lives in Boston, Massachusetts.

Lee Wilson on Memoir, Ballet, Broadway, Editors and Choreographers

By David Sterry

On October 24, 2014

In About Writing, Book Doctors, Interviews

The Book Doctors met Lee Wilson at a Pitchapalooza (think American Idol for books) at a fantastic bookstore called pages: a book store, in Manhattan Beach, California. She was so warm, funny, passionate and professional. And she had excellent posture! Turns out that was no accident. She had been a professional dancer at the highest level. She blew us away with her pitch. We helped her with her proposal, and with the help of the amazing Toni Bentley, we hooked her up with a fantastic publisher, University Press of Florida, who does the exact kind of book she was proposing. And now, the book, Rebel on Pointe: A Memoir of Ballet & Broadway is coming out. So we thought we’d pick her brain about books, publishing, writing, and dancing.

The Book Doctors: Is it harder to be a professional dancer or writer?

Lee Wilson: I made my professional debut as a classical ballet dancer when I was sixteen. At that time, and for the next ten or fifteen years, it would have been harder to be a writer. I didn’t have the life experience, the perspective, the knowledge, or the patience I have today. At sixteen, I wanted to be financially independent. I wanted to tour the world with a ballet company and work with great dancers, like Nureyev, Bruhn, and Hightower. And I did. I danced for royalty in Monte Carlo, gun-toting revolutionaries in Algeria, American aristocrats at the Metropolitan Opera, and a galaxy of stars on Broadway, and I loved every minute of it. But the highpoints of my dance career are past, so today I would find it difficult to be a professional dancer. On the other hand, as a writer, I’m just getting started. I’ve written for TV, but Rebel on Pointe is my first book. Everything about publishing is new and exciting. Every day brings a new challenge — every day a new thrill. So today, I’d rather be a writer.

TBD: What made you decide to write a memoir?
LW: People have been telling me ever since I was twenty-one that I should write my life story, but I didn’t think about it seriously until 2008 when I was finishing my degree in Performing Arts through St. Mary’s College of California. I was writing about the subculture of dance and the great dancers and choreographers of the late 20th century, and I saw how my personal story intersected with the story of women’s rights and the transformation of American dance during the 1950s and 60s, and I thought that was a very interesting story.

TBD: What were some of the difficulties and pleasures of writing about your life?

LW: The biggest difficulty was getting a balance among the stories — personal, political and dance — because they’re all intertwined: I decided to become a dancer not only because I loved to dance, but also because I wanted to live in a community where men and women were equally respected and equally paid, and in the 1950s, that rare community was dance. While I was writing the book, I wanted to make sure that even young readers would understand the culture of the 1950s when the majority of American women were housewives, and it was legal and common to deny women jobs simply because they were women. Getting the right balance of information was tricky.

The greatest pleasure of writing about my life was reliving and reassessing the highlights of my dance career and recognizing how very fortunate I was to be a professional dancer and to live in the multicultural community of dance.

TBD: How did you go about finding a publisher?

LW: The publisher found me — thanks to you! I went to Pitchapalooza at {pages} bookstore in Manhattan Beach because I knew that when you heard my quick pitch for my memoir, you could make it better. You not only improved the pitch, but after we refined my book proposal, you sent the proposal to Toni Bentley, who sent it to the University Press of Florida. Bingo! I had a publisher.

TBD: What was it like working with your editor and publisher? How did it compare to working with a director in your dance career?

LW: I loved working with both of my editors. My acquiring editor, Meredith Morris-Babb, is the Director of the University Press of Florida. She worked with me on the big picture–content and tone. She also sent the manuscript to dance historians and gave me the benefit of their comments. After that, my project editor, Nevil Parker, worked with me on the details.

The writer/editor and the dancer/director relationships are both collaborations, but the dynamics are different. As the writer of a memoir, I was telling my own story, and the editors advised me on how to tell it. As a dancer, I was working with directors to help them tell their stories or someone else’s story.

TBD: What life lessons did you learn from being a dancer?

LW:1) Hard work is essential for success. If you don’t work hard, you can’t compete.
2) Auditions are never a waste of time. The job you don’t get today might lead to a job tomorrow.
3) Find your passion. Passion will give your life meaning and direction and will lead you to a community where the passion of others will reinforce your own.

TBD: What life lessons did you learn from being a writer?

LW: 1) Writing about a subject–no matter how well you know it–gives you greater insight.
2) Make sure the big decisions are right because if they aren’t, the little ones don’t matter.
3) When you start down a road where you’ve never been, find people who know the road and let them guide you.

TBD: What advice do you have for dancers?

LW: Dance will enrich your life whether or not you have a career as a professional dancer. I’ve never met anyone who said, “I wish I’d spent less time dancing,” but I know many who say, “Dance is the joy of my life.”

TBD: What advice do you have for writers?

LW:In his iconic book Screenplay, Syd Field wrote, “The ending is the first thing you must know before you begin writing.” For me, this has been excellent advice. I know that some writers like to throw their characters into the ocean and see what happens. I don’t. When my characters hit the water, they’re swimming toward a specific point in the distance. They may take interesting detours; they may flash forward and flashback, but the end is a defined place, and my characters are moving toward that place from the moment I write “Chapter One” or “Fade In.”

Lee Wilson made her debut as a classical ballet dancer in a command performance for Prince Rainier and Princess Grace in Monte Carlo. She toured Europe with the Hommage au Marquis de Cuevas, was première danseuse of the Bordeaux Opera Ballet, and danced with the Metropolitan Opera Ballet. Her Broadway shows include Hello, Dolly!, How Now Dow Jones, You’re a Good Man, Charlie Brown, and Meet Me in St. Louis. Lee wrote and produced the award-winning TV movie, The Miracle of the Cards. Her website is leewilsonpro.com

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010).

The Book Doctors Writing Tips Jackson Michael on Bart Starr, Frank Gifford, Bob Griese and the Men Who Made the NFL Great

By David Sterry

On September 19, 2014

In About Writing, Book Doctors, Interviews

I first met Jackson Michael in Austin, Texas. He pitched us a book about interviewing old-time NFL players. Men who played the game before there was money. Men who made the NFL a multibillion-dollar franchise. And then in many cases were simply tossed away, physically broken and emotionally shattered. Michael had never written a book before. He was not a football insider. He was jst a man with an incredible passion. So I helped him put his proposal tother. AIt took almost a year. Polishing, tweaking, researching. Turns out Jackson is one of the hardest working man in show business. By the time he was done with the proposal, he had talked to some of the greatest names in the history of professional football. Frank Gifford, Bob Griese, Walt Garrison, Don Maynard, and Bart Starr. Then, without an agent, he sent the book to bunch of publishers. He got three offers. He chose University of Nebraska Press. The book, The Game Before the Money: Voices of the Man Who Built the NFL, just came out, so thought I’d pick his brain about books, football and money.

David Henry Sterry: What was your biggest take-away from talking to all these great football players from the past, before the game was all about the money?

Jackson Michael: The life lessons. Most players dropped a chestnut of wisdom inside their football stories. Bart Starr not only told the backstory behind his Ice Bowl touchdown, he talked about how Vince Lombardi demanded excellence over simply being good. That makes a huge difference, and applies to anything in life — being a parent, spouse, or writer. My aim was to document football history but readers will pick up some valuable teachings along the way.

DHS: What were some of the highlights of talking to these gridiron legends?

JM: Just getting a chance to chat with these guys was the highlight beyond all highlights. Every interview was just as exciting as the last. It was like having your childhood football card collection come to life.

DHS: What were some of the most horrific things that you heard when talking to the men who built the NFL?

JM: Most of the book is positive, but early African American players dealt with the racism of those times. George Taliaferro told me that (Washington owner) George Preston Marshall shouted racial slurs at him on the field. Garland Boyette shared what he and his teammates had to do to end segregated hotel accommodations. Irv Cross spoke of hate mail and someone threatening to shoot him. Also, I had firsthand interaction with dementia. I called one player about interviewing and his wife told me he doesn’t remember playing.

DHS: What you think needs to be done to rectify the abuse and neglect of retired NFL veterans, many of whom are in such terrible physical, mental and emotional shape?

JM: The oral history gives players a chance to share their stories rather than put me in a position to suggest solutions. For example, fans learn that the pensions of men who played in the era the book covers are less than those of recent players. In fact, it was announced this week that pensions are being raised solely for players who played during the 1993-1996 seasons, leaving pioneers even further behind on the <a href=”http://espn.go.com/nfl/story/_/id/11408531/nfl-players-union-increases-pensions-1722-former-players” target=”_hplink”>pension scale</a>.

The increases older retirees have received over the years apparently haven’t matched inflation. Don Maynard told me that he collected under $450 a month before the 2011 collective bargaining agreement — for 17 years of NFL service.

Moreover, injuries can worsen over time, requiring surgery and physical therapy. For example, several players I spoke with had their knees replaced long after retirement. The NFL doesn’t pay for that, and pensions often don’t compare well with the costs of insurance premiums and copays. Conrad Dobler states that he spent more on knee surgeries than he earned over his entire 10-year NFL career.

It was clear to me that these guys aren’t sitting around feeling sorry for themselves. They are proud men, retired from a game requiring immeasurable toughness. Furthermore, many do extremely well after football, but enough struggle that real issues exist. Guys seem most concerned about ex-players in harsher situations than they experience. Some set up charities, like Mike Ditka’s Gridiron Greats and Bruce Laird’s Fourth and Goal Foundation. Even the Hall of Fame has an Enshrinees Assistance Foundation.

DHS: We surprised by the generosity of these American icons?

JM: Although I was surprised, I felt more fortunate and thankful. Nobody had any reason to speak with me other than kindness. I felt this enormous responsibility afterward to get the book published. These guys gave me their time, opened up to me. Now it was up to me to get their fantastic stories out there. Getting published was a more ardent process than I had expected.

DHS: What was the process of getting this book published like?

JM: Writing the proposal was a tremendous amount of work. Spending considerable time on a query letter only to hit “delete” built character. Additionally, I had previously only published a handful of magazine and online articles. Nobody welcomed me into their publishing house on a chariot.

DHS: What were some of the things that you did to make this book sellable, and in fact, sell it?

JM: Getting the proposal to communicate the project in terms publishers understood was crucial. At first I thought the mere fact that I collected interviews from all these fabulous players was enough. A great idea, however, only buys you thirty seconds of attention. Publishers invest thousands of dollars in each book, so you better show up with more than “I’m really creative and this is super cool.” The Book Doctors provided indispensable guidance in conveying information publishers need: possible marketing strategies, relevant demographics, how the book tied in with current news. Stuff artists despise, but you need to show commitment to the marketing end because you’re asking people to market your book. The other important thing I did was I objectively considered what publishers told me the book needed. That led to timelines and introductions before each section, and a table converting player salaries into modern-day dollars.

DHS: What were some of the pitfalls that you fell into when you tried to get this book put together, and then published?

JM: I expected the first publisher I contacted to enthusiastically offer me a contract. Instead, I was told I needed a platform. I actually had to Google the term. After learning what a platform was, I bought a book appropriately entitled Platform by Michael Hyatt, and did what I could to start building one. Another pitfall was agents. One condescendingly asked me who I thought I was because I didn’t work for Sports Illustrated. Another said oral histories weren’t interesting to readers. A third said people weren’t interested in football books. I decided to go straight to publishers, figuring it was easier to obtain one “yes” from a publisher rather than two from both an agent and a publisher. That might not work for everybody, because it did probably cost me money and it’s impossible to pitch to the Big Five without an agent. I was most concerned, however, with getting this book out while guys were still alive, and the University of Nebraska Press team has been great.

DHS: Did talking to all these former players change the way you think about the NFL? About college football? Professional sports?

JM: Most of the book is players recalling their golden moments, so it’s predominately a feel-good story. I love pro and college football as much as ever. After getting to speak with players, however, I’m more aware of the game’s human element and don’t get as upset over fumbles and interceptions. Playoff loses still bum me out, though.

DHS: As a first-time author, do you feel like you want to write more books, or never write another book as long as you live?

JM: If anything, completing this book made me crave more. Call me weird, but spending 10 hours editing or doing research is as much fun as the beach. One of life’s dirty secrets is that most artists are simply glorified workaholics. I’m currently working out an idea for a Texas music book suggested by Robert Hurst, an outstanding painter who connected me with several players in The Game before the Money. I’d also like to see my novel, Broke and Famous, get published. Then there’s that notebook full of fiction ideas, and a desire to record a Civil Rights oral history.

Jackson Michael grew up in Madison, Wisconsin. He currently lives in Austin, Texas. He is a member of the Football Writers Association of America, and the Maxwell Football Club. A true sports geek, Michael possesses a near encyclopedic knowledge of sports history. The Game Before the Money: Voices of the Men Who Built the NFL is his first book. Michael worked for several years with the Austin Daze, as the alternative newspaper’s entertainment writer and music critic. He also conducted interviews for Tape Op magazine, the most widely distributed periodical in the field of audio engineering. The Game Before the Money is his first book.

He additionally enjoys a successful music career, having released solo five albums. He has recorded with Barbara K (Timbuk 3), Kim Deschamps (Cowboy Junkies) and Gregg Rolie (Santana, Journey). Also a skilled audio engineer, Michael has recorded albums for a number of Texas music acts. Twitter: @JacksonMichael

David Henry Sterry is the author of 16 books, a performer, muckraker, educator, activist, editor and book doctor. His anthology was featured on the front cover of the Sunday New York Times Book Review. His first memoir, Chicken, was an international bestseller and has been translated into 10 languages. He co-authored The Essential Guide to Getting Your Book Published with his current wife, and co-founded The Book Doctors, who have toured the country from Cape Cod to Rural Alaska, Hollywood to Brooklyn, Wichita to Washington helping writers. He is a finalist for the Henry Miller Award. He has appeared on National Public Radio, in the London Times, Playboy, the Washington Post and the Wall St. Journal. He loves any sport with balls, and his girls. He can be found at: www.Davidhenrysterry.com

Joe Montaperto on Memoir, Self- Publishing & The Edge of Whiteness

By David Sterry

On September 3, 2014

In About Writing, Book Doctors, Interviews

One of the cool things about the Internet is that you get to meet people that you probably never would in real life. This is the case with Joe Montaperto. I don’t know where exactly we ran into each other in cyberspace, but I read some of his writing and I really liked it. Very honest, very real, and he’s writing about such powerful subject matter, at a time when the world, and America in particular, really needs to take a step forward when it comes to race relations. So I thought I’d pick his brain about his memoir, and see what he had to say about black, white, Sicilian-American, and all that jazz.

1.) Why in God’s name did you decide to write a memoir?

Well, in my particular case, I just thought – THIS is a story that needs to be told! (: I felt like I was coming from a somewhat unique perspective at a very interesting time period in our country’s history. I think there’s been quite a bit written about the 1960’s from a number of different angles, including the social/political upheaval and race relations that were prevalent in this era, but much less about the period directly following it – the early 1970’s. The 60’s didn’t end in 1969, they continued into the early-mid 70’s when the government actually implemented many of the new programs and policies being called for by society, which included racial integration of the remaining schools where it was still largely segregated.

It was a whole different world back then – much different than today – and the characters I grew up with were pretty unforgettable! (: Also, being a first/second generation Sicilian-American, but always being mistaken/passing for Puerto Rican, i was kind of able to skate on the edges of different ethnicities, cultures, and races, which allowed me a rare perspective for the time – hence the title of my book – The Edge of Whiteness.

2.) What were the worst things about writing your memoir?

I had never actually written a book before. I had been an actor, comedian, and had done a one-man show, but had no idea how to write a book, which is a whole other art form! So it took a tremendous effort, many hours, and a good deal of trial and error to finally get it done, which took about 5 years. Plus, at the time I was travelling and living alot in Ecuador and South America, and exploring the Amazon… thank God Rob Mc Caskill, my former acting coach and a writer himself, guided me through the process or inever would have completed it.

3.) What were the best things about writing your memoir?

Oh, there were many good things about it! Just to be able to write about the events in my life, and open myself up to things I thought I had long forgotten – it proved to be very cathartic and therapeutic in a lot of ways. The accomplishment to actually be able to finish a book, and have many people enjoy it and tell me how they really related to it… that was very gratifying!

4.) Did writing your memoir help you make some order of the chaos we call life?

Yeah, I’d had a very chaotic life in an equally chaotic environment, so it was great to actually be able to piece things together and fill in the blanks. There were quite a few of those AHA! moments, and I think anytime you go through such a long process as that, you come out of it enriched, with some more clarity and understanding.

5.) How did you make a narrative out of seemingly random events that happened to you?

To be honest, it was mostly just intuitive, it just kind of came to me and flowed through me, but the memories and events and people were pretty vivid, and it was mostly a matter of putting those events into some kind of order that would move the story along.

6.) How was the process of selling your memoir?

At first it was really confusing – I had NO idea of what i was doing! Then there was my own resistance and negative feelings about whether other people would really be interested in my story, and if deserved it, but once I got over that, i definitely gained some clarity and focus. At that point, it kind of took on a life of it’s own.

7.) How did you go about promoting and marketing your memoir?

Having no experience with this, I really had to do my research! At first, I had it published on Kindle through an independent company, Oak Tree Press, but I felt like i couldn’t wait forever to have it published in paperback, so I went through Createspace to self publish. Then, out of pure luck, a good friend of mine, Steven Williams, who happens to be certified webmaster, designed a great site for me, where I posted my reviews, interviews, videos, and the like. I went from there to a fan page on Facebook and pages on Authors Den, Goodreads, Bublish and Smashwords, as well as doing a number of public readings in the New York/New Jersey area.

8.) Did you have difficulty speaking in public about the intimate aspects of your memoir?

Not really. I have been onstage so many times as an actor/comedian and performing my one man show that doing readings, interviews and cable tv/radio shows was a chance for me to get back up onstage again, which I love and actually relished the chance to talk about my book and experiences!

9.) How did your family, friends and loved ones react to your memoir?

It was funny. It took a while for my family and relatives to actually read it, as I think initially they were pretty much apprehensive about the whole thing, but after that they really embraced it, I think. My friends and acquaintances seemed to really enjoy it too, and wrote many good reviews, but I think I was most suprised by how much the people I had never met before liked it… that really boosted my confidence.

10.) I hate to ask you this, but do you have any advice for people who want to write a memoir?

The main advice I would have for somebody who wants to write a memoir is – be prepared to put in alot of HOURS – it’s a pretty huge undertaking! And as with everything in the arts, it’s a process, and the process usually takes much longer that you think it will, but you also grow in alot of unexpected ways, I think. Be open, and be willing to have consistency and a committment to putting in the work!

Joe Montaperto can be found at www.joemontaperto.com His bok is also available on Amazon.com in both paperback and Kindle – amazon/the edge of whiteness/joemontaperto – also on Smashwords, Bublish, Createspace. Goodreads and Authors Den. He has many videos on Youtube and his fanpage on Facebook.

Self-Publishing Literary Fiction: the Good, the Bad & the Ugly: Cari Noga Reveals All to The Book Doctors

By David Sterry

On August 21, 2014

In About Writing, Book Doctors, Interviews

The Book Doctors met Cari Noga in 2011, when she won our National Novel Writing Month Pitchapalooza (think American Idol for books). Her pitch was spectacular, haunting and superbly crafted. Her story is about a 12-year-old boy with autism who witnesses the Miracle on the Hudson plane crash, and how he and other crash witnesses and survivors find their lives intersecting and transformed by the extraordinary event—and by each other. We worked with her on her novel Sparrow Migrations and discovered it was a richly wrought tapestry of human emotion, both beautifully plotted and a delightful read. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, and the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews. Cari herself was already a published author (Road Biking Michigan with Globe-Pequot Press in 2005). When we sent her book out to our agent and publishing contacts, we were shocked that no one snapped it up. The problem is she’s not famous. There are no zombies or werewolves in her book. No S&M involving rich people. Just a great story with great characters about a world-famous event. So Cari decided to self-publish in April, 2013. Sparrow Migrations was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. So we thought we’d pick her brain and the beauties and terrors of self-publishing literary fiction.

The Book Doctors: The general wisdom is that self-publishing literary fiction is especially difficult. Do you agree with this wisdom? If so, how have you gotten around these difficulties? If not, why not?

Cari Noga: I think publishing anything that isn’t directly aimed at a genre-specific audience is more difficult, whether you go the self-pub route or traditional. The upside is that if you do reach a literary audience, the potential is much wider. I seem to have found a niche with book clubs, starting right in my own community, and rippling outward—I just did a Skype chat with a club in Phoenix. My town has a strong sense of locavorism –people like to buy local, eat local, etc. I think that extends to reading, too. One suggestion to make locavorism work for you: Check whether your library offers book club kits – multiple copies of the same book, available for simultaneous checkout. Mine does, and when I did an appearance, I asked that they create a kit

TBD: What has been the single most difficult thing about self-publishing?

CN: Retail distribution. I was aware that I would have to offer discounts, but I did not appreciate enough the importance of offering returns. My book is available through Ingram & Baker and Taylor, but as a POD book there is no way to return it.

TBD: What has been the single best thing?

CN: Hearing from readers, especially in the book club settings. Free time is my own most prized resource, so to know that people are spending theirs reading my book is incredibly gratifying. Hearing that they like it, that the characters resonate authentically, and that they’ve learned something – whether about autism, birds, or something else – is like having my cake, icing and ice cream, too.

TBD: What marketing strategy has been most successful? What has been least successful?

CN: Most successful by a longshot: Kindle giveaways. I’ve done two (June 2013, 5,400 copies downloaded; Jan. 2014, 33,600 copies downloaded.) Paid sales increased after each and reviews soared. The January one was advertised on Bookbub, which I also recommend.

Least successful: Advertising in trade journals like PW Select. Not because the ads were bad or poorly designed, but the brick-and-mortar bookseller audience that reads them are predisposed against self-published books, especially POD like mine, due to the inability to return unsold copies and the inconvenience of dealing with an individual publisher.

Book clubs are still proving a good audience – I’m a guest at three different live discussions here in town next month and my first by Skype, with a club in Phoenix that somehow latched onto it.

TBD: How have you convinced independent bookstores to carry your book?

CN: Goes back to locavorism. I have two indie stores in my town that are both eager to work with local authors. I had a relationship with one (Horizon Books) going back to a nonfiction book (Road Biking Michigan) I published traditionally ten years ago and was fortunate to have one staff member be a beta reader. They have two other stores in northern Michigan as well. The other newer store is Brilliant Books, a cozy, customer-centric place that hosted my launch. I showed them both copies while in proof stage, asked them to carry it and offered industry standard discounts. Another store contacted me after reading local media coverage. A few other stores have been receptive to cold calls.

TBD: Would you still like to see your book published by a major publisher? If so, why?

CN: I would like to see my book in more bookstores. At the book clubs I visit, more people bring paper copies than Kindle, so I’m concluding there’s more potential for the paper copy than I’m getting in my half-dozen stores and on Amazon. However, I’d be much more cautious about the deal I’d sign than I would have two years ago. More than a publisher, right now I would like an agent who could advise me about the best moves to make not only for this book, but career-wise.

TBD: Are you working on a next book? If so, what is it about? Tentatively titled Tres Vidas, my next novel is, like Sparrow Migrations, a story about relationships. The three lives that intersect are Lucy, a suddenly-orphaned 9-year-old who must leave her NYC home to live on a northern Michigan farm with her prickly aunt Jane, and Miguel, a migrant worker who becomes a bridge between the two.

CN: How did you get 180 reviews of your book on Amazon?

TBD: Reviews spiked after the giveaways. After the initial release in April 2013, when I ran into people who told me they liked the book – in person, by email, on social media –my standard reply was to ask them to write a review on Amazon or Goodreads. A surprising number actually did, and I got up to about 20 reviews that way. That doubled after the first giveaway. After the second giveaway, timed to the fifth anniversary of the Miracle on the Hudson plane crash, which is the starting incident in the book, they just came pouring in. I’ve not solicited any reviews in months.

TBD: You enrolled in Amazon’s KDP select program. Was the exclusivity they requested worth it?

CN: Yes – see the giveaway results above. I do plan to expand to other platforms (Nook, Kobo) this year.

TBD: We can’t help but ask how you view the Amazon/Hachette tug of war since you used Amazon’s publishing program. Thoughts?

CN: I think there are far more shades of gray to the situation than have emerged in the mainstream narrative (Amazon: evil corporate behemoth; Hachette, guardians and saviors of literature.)

J.A. Konrath http://jakonrath.blogspot.com/ says that in this mad, crazy publishing world of the moment, the only two people who matter are the writer and the reader. Everyone else in a middleman who has to prove their value. Right now, Amazon is connecting those two best. They also treat authors better financially (Both my books are priced at $14.95. I get about $4 per novel sold vs. 75 cents for my Road Biking book, which was taken out of print.*) More people are reading, thanks to the Kindle, which has added another revenue stream for authors.

Meanwhile, the ranks of indie bookstores are actually growing as they embrace what they do best: curation and customer service. In my town, Brilliant Books, for example, offers free shipping. At Horizon, membership program fees drop by a dollar every year, encouraging renewals. Healthy marketplaces do generally have more players vs. fewer, so I hope Hachette and the Big Five can survive. But in terms of blame for the situation they’re in, as others have said (See exhibits A was, B and C ) I’d point to the mirror as much as Amazon.

Cari Noga self-published her debut novel, Sparrow Migrations, in April 2013. The novel was a semifinalist in the 2011 Amazon Breakthrough Novel Award contest, the spring 2013 winner of the ForeWord Firsts contest sponsored by ForeWord Reviews, and was just named a literary fiction category semi-finalist in the Kindle Book Review’s 2014 Kindle Book Awards. A former journalist, she also traditionally published Road Biking Michigan with Globe-Pequot Press in 2005. Read her blog or sign up for her author newsletter at www.carinoga.com.

The Book Doctors: How to Get Successfully Published TODAY: Big 5, Indy, or Self-Publish?

By David Sterry

On July 8, 2014

In About Writing, Book Doctors, Non-Fiction, Short Work

It’s the greatest time in history to be a writer. There are more ways to get published than ever before. While it’s great to have so many options, it’s also confusing. But when you break these many different ways down, they sort themselves out into just three primary paths: 1) The Big 5: HarperCollins, Penguin Random House, Simon & Schuster, Hachette and Macmillan, 2) Independent presses that ranges in size from the hefty W.W. Norton to the many university presses to the numerous one-person shops. 3) Self-publishing. In our over 35 years experience in the publishing business as agents, writers and book doctors, we have walked down all three paths–and we have the corns, calluses and blisters to prove it. To help you avoid such injuries, we have mapped out the pluses and minuses of these three paths in order to help you get successfully published in today’s crazy Wild West world of books.

1) The Big Five: Since publishing has gone from being a gentleman’s business to being owned, run and operated by corporations, you have a much better chance of getting your book published if you are Snooki from Jersey Shore hawking your new diet manifesto than if you’re an unknown (or even established but not famous) writer who’s written a brilliant work of literary fiction. And since the corporatized publishing world continues to shrink at an alarming rate, there are fewer and fewer slots available, even though the competition is every bit as fierce for those ever-dwindling spots. Add to this the fact that, unless you are related to and/or sleeping with Mister Harper or Mister Collins, you will need to find an agent. Most of the best agents only take on new clients who are at the very top of the cream of the crop. Even new agents who are trying to establish themselves only take on a very small percentage of what they are pitched.

Writers who haven’t been published by The Big 5 assume that once they get a deal with one of these big fish, they’ll be able to sit in their living rooms and wait for their publishers to set up their interviews with Ellen and Colbert. They assume they’ll have a multiple city tour set up for them where thousands of adoring readers will buy their books, ask for their autographs, and shower them with the love and adoration they so richly deserve. We can tell them from hard-won experience that this is absolutely, positively, 100% not the case. Our first book together was with one of the Big 5. We won’t mention their name, and when we’re done with the story you will see why. When we went into our meeting with our publicity team, we were full of grand and fantastic ideas about how to promote and market our book, and were wildly enthusiastic about having a giant corporation that specializes in successfully publishing books behind us. Turns out our “marketing team” consisted of one guy who looked like he was 15 years old, and had 10 books coming out that week, and 10 books coming out the next week, and 10 books coming out the week after that. When we told him our grand and fabulous ideas he said in a cracking voice, “Well, good luck with that.” He did what he does with every book that comes out of this giant publishing corporation (unless of course your name is Stephen King, Bill Clinton or Snooki from Jersey Shore). He sent out a bunch of press releases along with a few copies of our book to all the usual suspects. Our book died on the line.

2) Independent Publishers. These publishers almost always specialize in a certain kind of book. They usually appeal to a niche audience. As opposed to the Big 5, who are generalists, and in theory at least, publish books for everyone. Again, these independent publishers are not owned by big celebrity-obsessed bottom line-driven corporations. That’s not to say they can’t be big companies. Workman, who published our book The Essential Guide to Getting Your Book Published, is one of the most successful publishers in the world. They’ve published everything from What to Expect When You’re Expecting to Bad Cats to the awesome Sandra Boynton oeuvre. But many independent publishers tend to be small, and run and/or driven by individuals who are passionate about the subject which they are publishing. A good number of these publishers are very well respected, and their books can be reviewed in the largest and most prestigious publications in the world. There are many stories of small publishers having gigantic successes. Health Communications, Inc., which published Chicken Soup for the Soul. Naval Institute Press, which published Tom Clancy’s first novel. Bellevue Literary Press, a publisher affiliated with New York University’s school of medicine, which published Tinkers, the Pulitzer Prize winning novel. Greywolf, Tin House, and McSweeney’s are all small independent publishers who regularly produce beautiful high-end fiction that wins awards and garners great press.

Chances are, you’re going to be the big spring book from your independent publisher. We speak from experience that it is so much better to be the big spring book from a well-respected independent publisher than it is to be book number 2,478 from Penguin Random. Because they’ve got Stephen King, Bill Clinton and Snooki from Jersey Shore to promote.

And the great news is, you don’t have to have an agent when querying most independent publishers. Almost all indies expect writers to submit directly to them. If you go onto their websites, they almost always give you very explicit instructions on how to submit. Do yourself a favor, give it to them exactly how they want it. Even better, try to research the editor at the press who would be best for your book and send your query directly to him/her.

Yes, there are limitations to many independent presses. Most independent publishers have limited resources. Most of them won’t send you on a tour because they don’t have the money, so you will be called upon to do your own book tour and events. That being said, our publisher Workman, sent us on a 25 city tour, which they paid for in its entirety–hotels, airfare, escorts (don’t get the wrong idea, these are book escorts, not industrial pleasure technician escorts). But there’s a good chance you’ll get to work with at least a decent and maybe even a great editor, who will help you shape your book. They will proofread your book. They will copyedit your book. They will design and execute a cover for you. And often times they’re much more flexible about author input than the Big 5.

The other issue with fewer resources is that if, for some reason, you should happen to catch literary lightning in a bottle and your book blows up, an independent press may not be able to capitalize on your book’s success. They may not have the bookers for Ellen and Colbert on their speed-dial. And often they have to do very small print runs, so there’s a good chance your book will sell out of its printing very quickly and there will be no books available. Whereas if you’re with one of the Big 5, and your book blows up, they’ll do a giant print run, and they’ll be making calls to all the big guns.

3) Self-publishing. William Blake. James Joyce. Virginia Woolf. Rudyard Kipling. Edgar Allan Poe. Ezra Pound. Mark Twain. Gertrude Stein. Walt Whitman. Carl Sandburg. Beatrix Potter. What do these authors have in common? All self-published. What a cool group to belong to. The fact is, self-publishing can be a ball. It can launch you into superstardom and turn you into a millionaire (okay, rarely, but just ask EL James, author of the fastest selling book in the history of the universe, Fifty Shades of Grey).

Self-publishing has recently been dubbed independent publishing, not to be confused with independent presses. This is in part because self-publishing has for decades been the ugly duckling/redheaded stepchild of the book business. Janis Jaquith, an NPR commentator and self-published author of <a href=”http://www.amazon.com/Birdseed-Cookies-A-Fractured-Memoir/dp/0738849111″ target=”_hplink”>Birdseed Cookies: A Fractured Memoir</a>, says, “When I announced to my writer friends that I was planning to self-publish, you’d have thought I’d just announced that I had syphilis or something. Such shame! Such scandal! I’m glad I didn’t listen to the naysayers, because I’ve had a ball.” The bottom line? This is not your daddy’s self-publishing. The onus of the ugly duckling redheaded stepchild is gone.

“Nowadays, because there is no barrier to publishing, we’re seeing people give up faster on the traditional route. These are people who are writing good books and turning to self-publishing. This means the quality of self-published books has gone up,” says Arsen Kashkashian, head buyer at Boulder Books. More writers are, indeed, seizing on the new technologies and low costs of publishing on their own because try as they may, they cannot break through the gate of the castle that holds agents, editors and publishers.

More than ever, we are talking to writers who are not even going after agents or publishers, because they don’t want to spend years being rejected. People are publishing books on their own because they choose to–because they see opportunities in the market and want a bigger share of the pie than publishers offer; because they want full control of their book; for some, because they just want a relic of their work to share with friends and family. And many writers choose self-publishing because they don’t want to have to wait for the sloooooow publishing machine. If you start looking for an agent or publisher right now, it can take years to find one. Maybe you’ll never find one. Then after you get a book deal, it’s typically going to take between 18 months and two years for your book to come out.

Here are some good reasons to self publish:
1)   You have direct access to your audience
2)   You want a bigger chunk of the retail dollar of your book
3)   You have a time-sensitive book and want to publish fast
4)   You want full control of your book inside and out, from your hands to your readers’
5)   No matter how much you rewrite and how hard you market yourself, you can’t find anyone to agent or publish your book
6)   You’ve written a book that falls outside the bounds of typical publishing–either because of its niche audience, regionality, experimentation of language, category, theme, etc.
7)   You really want to publish a book, but you just don’t have the personality to market it to an agent/publisher.
8)   You’ve written up your family history or the lifetime of a loved one that will be of great interest to Aunt Coco, Cousin Momo and a handful of other blood relations but no one else

The good news about self-publishing is that you get to do everything you want with your book. The bad news is that you have to do everything. Which means that unless you are a professional proofreader, graphic designer, and layout expert for printed books and e-books, you’re going to have to get someone else to help you. And writers can only edit their books themselves so many times before they lose all objectivity. We highly advise, if you’re going to self-publish, get a trained professional to edit your book.

As with any entrepreneurial project, you can spend between $0.00 to $100,000.00. David bartered with a top-drawer cover designer, proofreader, editor, and specialist who formats printed and e-books. It cost him exactly $0.00 to produce his <a href=”http://www.amazon.com/Confessions-Maniac-David-Henry-Sterry/dp/0985114908″ target=”_hplink”>self-published book</a>. So he started making a profit immediately. As someone who is an instant gratification junkie, it was absolutely fabulous how quickly it all came together. And when that box full of his books showed up at the door, he felt a special kind of life-affirming, rapturous ecstasy.

The good news is that anyone can get published. The bad news is that anyone can get published. So whatever you choose, you have to be the engine that drives the train of your book. And the same principles underlying a successfully published book are remarkably similar.

1) Research. Before you give up any rights or money or agree to work with anyone, make sure you research them thoroughly.
2) Network. Reach out to readers and writers, movers and shakers.
3) Write. Yes, it really helps if you write a great book.
4) Persevere. One of David’s most successful books was rejected over 100 times, by everyone from the top dogs of the Big 5, to some of the greatest literary agents in America, to countless University and independent presses. 100 top publishing professionals told him his book had no value. But tweaking and polishing and making it better, he finally landed a deal. That book ended up on the front cover of the <a href=”http://www.amazon.com/Hookers-Call-Girls-Rent-Boys/dp/1593762410″ target=”_hplink”>Sunday New York Times Book Review</a>.

To find out more about how to get your book successfully published today, ask questions about your book and your various options, and perhaps get a chance to pitch your book to The Book Doctors, sign up for their <a href=”http://bit.ly/1mzSGY7″ target=”_hplink”>webinar</a>, which will be on July 16.

Peter Reynolds, Picture Book Master, Talks to The Book Doctors about Books, Kids, Writing, Twins & How to Get Published Successfully

By David Sterry

On June 24, 2014

In About Writing, Book Doctors, Interviews

We met Peter Reynolds at the New England Society for Children Book Writers and Illustrators Conference, when he gave one of the best talks we ever heard. Whimsical and serious, passionate and jovial, wise and yet curious, Mister Reynolds was everything you’d want in a wildly successful picture book writer. Plus, he was inspiring. Much like his books. The Dot, which has become a classic, is deceptively simple. Like all great books, it works on many levels. It can be read as a simple romp. It is also a child’s coming-of-age story. On a deeper level it’s about Art, how people become artists, and how the Artist torch is passed from one generation to the next. So we thought we’d sit down with him and have a little chat about kids, writing, art, and life. By the way, if any writer has an interest in writing a book for kids, all the way up to Young and New Adult, you’re crazy not to join the SCBWI, and going to their conferences. They have chapters all over the country. They are awesome.

The Book Doctors: How did you get into the business of professionally writing books for kids?

Peter Reynolds: I took the Long and Winding Road at the junction of Serendipity and Daydreaming. So many things “set the stage” for me being a writer for children (and grown up children), but I owe a lot to my daughter, Sarah Reynolds whose voracious appetite for stories demanded that I start coming up with stories to supplement what we could fit on her shelves or take from the library. Writing for her reset my creativity compass. You can get lost among the forests, swamps, and thickets of possible plots and characters, but she helped me focus on telling her a story- and instinctively I felt a need to give her something worthy of her intelligence and perhaps a scrap or two of wisdom I had clumsily gathered along the way.

TBD: Teachers have played such a big part in your development as an artist (& a human it would seem), why do you think we undervalue teachers so radically & horribly in our society?

PR: How long do we have? Seriously, I could go on for days on this subject. I actually think most of us DO value the role of teachers, but we allow politicians and policy makers–who spend little to no time with children in learning environments–to strip away the resources and flexibility for great teachers to “do their thing.” If our government could control restaurants the way they do schools, you’d find Gordon Ramsey working as a fry cook at McDonalds. America takes pride in being independent and innovative. Our public education system-being a system–inherently strives to be efficient and in doing so, chops out all the “messy bits.” It’s this very “fringy” stuff that is required for innovation.

Book Doctors, you’ve inspired me to go out and hug the nearest teacher and cheer them on. Actually, the creative teachers DO know how to sneak in the good stuff. That, combined with the fact that technology is getting cheaper and into the hands of kids, is about to transform radically the world of schools as we know them.

TBD: How do you go about developing a picture book story? What’s your process, from idea through publication?

PR: We should have booked a week long Caribbean cruise. Here’s the nutshell version: My “story radar” goes off, I jot the idea down, and sometimes just one image or even a rough version of what the cover might look like. I roughly storyboard the images and add captions. I share with a few people. I read it out loud. Finesse and tweak. Then I share it with my agent, Holly McGhee at Pippin Properties who is a fabulous editor, thinker and guide. Then it’s on to find the right publisher. Once the book has a “home,” I work with the editor and art director to refine. The sales team gets into the mix when it comes time to confirm or change the title of the book and create the cover. When we’re all happy, it goes off to the printer and the long wait begins before getting that first preview copy. It may be a few months after that before the book shows up on bookshop shelves. That whole process can be squeezed into a year, but most often–from spark to finish–it can be about two years.

TBD: You seem to have many projects going on, how do you juggle all of them, running your business, and having a life?

PR: I do indeed, but I have great people around me to help get it all done. I have my wonderful team in Boston, FableVision, my bookshop staff at The Blue Bunny, my agents at Pippin Properties, among other great friends and colleagues. Balance though is key. I’ve worked hard in the past few years to get the formula right. Less is more. Less travel, more time with my 3 year old son. I have a new studio called The Sanctuary which, in theory, is my very own thinking and creativity temple, but I do occasionally find my son sprawled out painting mostly on sheets of paper, but also the floor. He actually reminds me of what freedom really looks like.

TBD: I’m so jealous that you have a twin. What’s that like?

PR: For me, it’s amazing. We both feel blessed. Not sure how you “singletons” do it. The journey is so much easier when you have a twin to share it with. While we are technically “identical” twins, Paul is not a “duplicate” of me. He is the being who is connected to me and able to extend my sensing of the universe (and vice verse.) It’s like two spaceships shooting in opposite directions to explore the universe, but in constant communication and transmitting to the one database back at ground control.

Our advice to everyone, if you don’t have a twin- go out there and find one!

TBD: So many picture book authors stress the lesson they’re trying to teach kids instead of character & story. Could you address this?

PR: I think that is a common trap. That “being on the nose” is a fear that kids won’t “get it.” Kids are mighty smart and they can smell “a lesson” a mile way. Hey, sometimes it’s a place to start, so whatever works for you, but then try to find a more creative way to get the audience to “connect the dots” after they’ve closed the book.

TBD: Why do you think there is a prejudice against rhyme in the picture book world?

PR: Well, on a practical note, rhyming books make it difficult to translate into the many other languages on the planet. It would be a real doozy to find equivalent words for “kale” and “pail” in Persian. Having said that, I think you can put that on ignore and just make a rhyming story that works. Rhyming books, done well, are a lot of fun to read aloud. My upcoming book collaboration, YOU & ME is a rhyming delight from Susan Verde. Do what makes you happy and the kids around you.

TBD: What are the greatest joys & frustrations about writing picture books?

PR: It is mostly JOY. I absolutely love sharing my stories with so many people around the world. Seeing the “ripples” that just one story can make is a “wow.” International Dot Day is a great example. Over a million teachers and students put down their regular work and tests on Sept 15th to celebrate creativity.

The frustration is having to schedule creativity. The publisher might have a deadline for a book due in September which means that I have to be ready to roll and really feel it in January. Trying to find that “surfer’s perfect wave” in the middle of a cold, winter’s day might not happen. Eventually, a wave appears and you ride it in to shore.

TBD: How did The Dot become such a great success?

PR: The Dot was my way to come to rescue of children (and adults) whose creativity and confidence had been steamrolled. As it turns out, there are plenty of folks facing this challenge. While it often gets labeled as an “art book,” the idea is really about bravery. Bravery is a universal concept. That helps a book find a big audience.

TBD: What advice do you have for beginning writers trying to break into the picture book racquet?

PR: Start with a real story. A startling memory of your own. A wee bit of advice your Dad shared. A wish you have for yourself – or for the world. Find the idea you know or believe in. One that you’d be very sorry if you lost along the way.

Find your network. Could just be your “twin,” or it could be a gaggle of Twitter friends, or the kids at the local library, or an organization like SCBWI .

Be brave. Make ONE book where you throw out all the rules, all the advice you have been given, all the notes in all the writing workshops, and create something just for YOU.

The most important advice I can give is this: KEEP GOING, NEVER STOP.

I’m planning on doing the same.

Peter H. Reynolds is the author and illustrator of the Creatrilogy series which includes The Dot, Ish, and Sky Color (Candlewick Press/Walker Books) Other books in his collection include I’m Here (Simon & Schuster), The North Star (Candlewick Press/Walker Books), as well as many collaborative works, which include The Judy Moody series (Candlewick Press/Walker Books) with Meghan McDonald. He is also co-founder of FableVision, a children’s media studio in Boston. His family runs The Blue Bunny Book & Toy Store in his hometown of Dedham, Massachusetts.

Pissed Off at Amazon? How to Help Your Writing Career with the Power of Your Purse

By David Sterry

On June 17, 2014

In About Writing, Book Doctors, Interviews

To read on Huffington Post click here.

As Book Doctors we always say that independent bookstores are vital to any unpublished author. Right now, as Amazon is standing over the major publishing house, Hachette, threatening to crush them like a fruit fly, independent booksellers couldn’t be more important. Let us explain why.

A few years back, we met a lovely, talented woman at a Pitchapalooza, an event we created that’s like American Idol for books. She didn’t win, but we could see that she had the goods. She contacted us after the event because she wasn’t having any luck finding an agent. We worked with her to get her manuscript and pitch in shape. This wasn’t hard. She was an exquisite writer with a great story. What was hard was our number one recommendation to her: Go work at an independent bookstore. She didn’t have a lot of time to do this. She had three kids and another part-time job. But she wanted to get her book published, so she took our advice. The bookstore hired this lovely, talented writer because she was a customer, a great reader, she knew about what was on the shelf and how to hand-sell a book. She ended up working with the events person, introducing authors who came to do readings at this store. Through this work, she met the agent of one of these authors. An agent who just happened to be perfect for her book. They chatted and in the conversation, our client was able to pitch her book (a pitch she had been working on for almost a year). The agent asked her to send it. The agent took the book on. And last week the agent sold the book to a top-notch publisher.

No matter how many books you order through Amazon, you’re not going to get an agent and then a book deal by clicking “buy.” As Robert Gray, retired bookseller, once told us, independent booksellers are the last three feet of the publishing business. That means you can go talk to someone in the book industry, without a connection and without paying them, by simply walking into an independent bookstore. The problem is, if you buy your books on Amazon, soon there won’t be any independent bookstores. For those of you who don’t follow the publishing news, Amazon won a major suit against several of the biggest publishers for “price fixing” (though there is much debate about whether this was so), allowing Amazon to take control of the e-book marketplace in what is now damn close to a monopoly (or rather a monopsony, as a recent New York Times editorial pointed out).

As our world turns more digital, the lack of competition for ebooks and Amazon’s domination will mean less and less money and opportunities for authors. Right now, authors are already getting the short end of the stick royalty-wise on e-books. This inequity is due to publishers, not due to Amazon, but the more market share Amazon has, the easier it will be for them to determine what they want to keep and what they want to give away. Do you think they’ll want to keep more or give away more? Not a hard question to answer.

If you’re thinking, I’ll just self-publish, then think on this: If you self-publish, Amazon is your number one marketplace for sales. If Amazon controls the percentage of what you receive per sale, and if Amazon is doing what it’s doing to Hachette — which, by the way, is owned by a multi-billion dollar, multi-national corporation — do you think they’re going to give one hoot about you? No! They’re going to take whatever they feel like and you will have no leverage whatsoever. Nothing. Nada. Zilch. And if things continue to go in the direction they’re going, you’ll have nowhere else to go where large numbers of shoppers are looking for books.

If you think we hate Amazon, you’d be wrong. Amazon is an extraordinarily run, inventive, forward-thinking company that has nearly single-handedly led the way in e-book growth. They’ve increased the sales possibilities for any author — for some exponentially. For self-published authors, they’ve created a marketplace that for the most part didn’t even exist. What author wouldn’t be excited by — even grateful to — such a company? We just don’t want Amazon to be the only choice. While Amazon has sold thousands of copies of our book, The Essential Guide To Getting Your Book Published, so have independent booksellers. And most of the latter sales have come through booksellers recommending our book to customers who never even heard of it. Who may have not even known they were looking for such a book. We don’t want that choice to go away. We want authors to be able to meet their readers face-to-face within the walls of a brick and mortar bookstore, just like we met the lovely and talented writer who now has a book deal. We also don’t want there to be an unbridgeable divide between authors and the publishing industry. If there are no independent bookstores, this is precisely what will happen. There will be no free advice from industry professionals. Just that interminable moat between writers and agents, writers and publishers that has kept so many from getting published.

The result will be books that aren’t as good, writers that are less informed, readers who have to depend on algorithms to know what to read next. So if you’d like to keep your indie in business, think about your purchasing power. That’s the one power you have as a writer. Use it well.

Diana Abu-Jaber on How to Write Literary Yet Commercial Prose

By David Sterry

On June 6, 2014

In About Writing, Book Doctors, Interviews

To read on Huffington post, click here..

After three different people recommend the book to me, I always try to read it. This is the case with Birds of Paradise by Diana Abu-Jaber. It was one of those rare books that I found literary yet page turning. A work of art but also a work of commerce. So I thought I’d reach out to her, to find out exactly how the heck she does it.

The Book Doctors: What is your writing process from coming up with the idea through writing the first draft and then revising and working with an editor?

Diana Abu-Jaber: The Book Doctors: I write my novels long hand in the first draft. I used to transcribe them myself, which of course is wildly time consuming. These days I hire a typist and then revise on the computer. I try to get several eyes on a manuscript before it goes to my agent–I’m often in some sort of writing group and will inflict hundreds of pages on them, begging for feedback. My agent always has excellent editorial advice, and my editor is–I say this with a smile–extremely involved. She is brilliant and I’m lucky to have her guidance and support.

TBD: Having written memoir and fiction, how do you approach these two forms differently?

DAJ: Novels I understand better. They’re about trying to get the story down–which is never easy, but the process makes more sense to me. Memoirs are more elusive to me. I’m trying to write a new one now and first I wrote it as straight chronological narrative, then I had to go back over the whole thing, bust it into sensory fragments, then pull up the big themes, then try to weave it together again. There must be an easier way, but I haven’t found it yet.

TBD: What kind of training did you get in learning how to be a professional writer?

DAJ: My father was a story-teller and my mother was a reading teacher, they really gave me my foundation. I took a lot of writing classes and workshops in high school and college, but I think they were most valuable in giving me the justification for pursuing this madness and instilling the sense of an audience.

TBD: What’s the best advice anyone ever gave you about writing?

DAJ: Start with yourself, work out from there.

TBD: I love the way you use food in Birds of Paradise, how did you come up with & implement the idea of weaving food through the narrative?

DAJ: Thank you. I’ve been writing around and about food for a long time. I come from a line of serious cooks and it was something I thought I’d do professionally to support my writing. I used to keep little writing books in my pocket when I worked in kitchens and it naturally became one of the lens through which I saw the world.

TBD: It seems one of the themes in Birds of Paradise is how disconnected Americans are from each other. Family. City. Country. What made you want to write about that?

DAJ: That’s interesting– I hadn’t been conscious of that as I was writing! But it makes sense as it’s a bit of an obsession for me. I think it comes from a lifetime of listening to the Arab side of my family complain about the American side. It’s a real Old / New World divide, the tradition of gathering, talking, cooking, and eating together is still very strong in other countries and I see it getting winnowed away in this country– everything sacrificed to the great American time crunch. I think it’s one of our great and most catastrophic losses.

TBD: What is it like to judge writers for the National Endowment of the Arts?

DAJ: Enormous fun and crazily exhausting. The piles of manuscript boxes that come in before the judging kind of makes you want to weep. But then the actual week of judging is so intense and interesting– the other writers I worked with were so smart and talented, I’m grateful to have done it.

TBD: What advice do you have for writers?

DAJ: As much as you’re able, don’t worry about what others are doing– try to keep your head in the work. Read widely and continually and work on your writing on a daily basis. It’s a marathon not a sprint.

Diana Abu-Jaber’s newest novel, Birds Of Paradise, is the winner of the 2012 Arab-
American National Book Award. It was also an Indiepicks selection, named one of the
top books of the year by National Public Radio, the Washington Post, and the Oregonian,
and a finalist for both the Northwest Bookseller’s Award and the Chautauqua Prize.
Diana was born in Syracuse, New York to an American mother and a Jordanian father.
When she was seven, her family moved to Jordan for two years, and elements of both her
American and Jordanian experiences, as well as cross-cultural issues appear in her work.
Her novel, Origin was named one of the best books of the year by the LA Times, the
Chicago Tribune, and the Washington Post. Her second novel, Crescent, won the PEN
Center Award for Literary fiction and the American Book Award. Her first novel,
Arabian Jazz won the Oregon Book award for Literary Fiction and was a finalist for the
PEN Hemingway Award. The Language of Baklava, her cooking memoir, won the Northwest Booksellers’ Award, was a finalist for a James Beard Award, and has been published in many languages. Diana teaches at Portland State University and divides her time between Portland, Oregon and Miami, Florida. She can be found on Twitter at: @dabujaber and on her website www.dianaabujaber.com

Arielle Eckstut and David Henry Sterry are co-founders of <a href=”http://www.thebookdoctors.com/” target=”_hplink”>The Book Doctors</a>, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 20 years at The Levine Greenberg Literary Agency. She is also the author of eight books and co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His books been translated into 10 languages, and he’s been featured on the front cover of the Sunday New York Times Book Review. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. Twitter: @thebookdoctors
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Jane Yolen, America’s Hans Christian Anderson, on Rejection, Reading Out Loud & the Keys to Writing Great Books for Kids

By David Sterry

On May 28, 2014

In About Writing, Blog, Book Doctors, Interviews

To read on Huffington Post click here.

One of the great things about attending a great writer’s conference is that you get to bask in the glow, and imbibe the wisdom of, great writers. The New England Society for Children’s Book Writers and Illustrators Conference was just such a conference. For anyone who loves writers, writing, books, and/or wants to be a writer of books, to be in the company of great thinkers and writers who are willing and able to articulate some of the truths that they have uncovered along the way is like being invited backstage at a convention for wizards, gods and goddesses. Since this was our first SCBWI where we were going to present, we were a little nervous. But everyone was so welcoming, kind and nice. And one of the true gems of our time at the conference was getting to listen to Jane Yolen talk about writing, books and never giving up.

The Book Doctors: Let’s start at the very beginning: how the heck did you get into the crazy business of writing books for kids?

Jane Yolen: I began as a journalist for my pocketbook and a poet for my soul. Turns out I was a lousy journalist, so began working for (in order) Newsweek (research department), This Week magazine (researching facts checking), Saturday Review (in the production department,) Gold Medal Paperback Books (an Associate Editor go-fer and first reader).

Took a children’s book writing course, sold a nonfiction book for middle grades on women pirates and a rhymed concept picture book both to David McKay & Co, and they came out in 1963. The rest is history.

So in order to make a living, I worked for a children’s book packager for a year, then Knopf as Asst. Children’s Book editor for three and a half years, selling six more books to Macmillan, Seabury, and Funk & Wagnalls children’s books departments, went to Europe in a VW bus with my husband for almost a year (well, it WAS the 60’s after all!). Came home eight months pregnant, moved to Mass. and was a freelance writer for real after that.

That’s the short form.

TBD: You seem so unbelievably prolific, how do you find the time to do everything you’re doing?

JY: I love my work, have always been able to lose myself in stories and poems, and have been incredibly lucky as well.

TBD: Do you find there are difficulties with producing so much work?

JY: Of course. No one publisher sees me as “their” author, which means I often get short shrift in the promotion department. Also, it’s hard to sustain a body of work that’s spread about so widely and wildly dissimilar. When you realize my best selling books are Owl Moon, the How Do Dinosaur books, and Devil’s Arithmetic, how can the public make sense of that! I have fans who think I only write picture books or only write SF and fantasy. I have fanatics of my poetry and are stunned to find out I write prose, too!

TBD: In your incredibly inspirational keynote speech at the annual New England Society for Childrens Writers and Book Illustrators, you mentioned that, despite having won so many awards and published so many books, you sometimes will get five rejection letters in a day. I found that strangely and incredibly comforting. How do you deal with rejection?

JY: Knowing that an editor is not rejecting me but is rejecting the work, helps. Remembering that Owl Moon was turned down by five editors, that Sleeping Ugly was turned down by thirteen, and they are both still in print 25 plus years later. Knowing that Madeleine L’Engle’s A Wrinkle in Time was turned down by 29 publishers and then won the Newbery. That Dr. Seuss’s To Think I Saw It on Mulberry Street by even more publishers and almost 50 years later is still a bestseller also helps. And, as my late husband used to remind me, it’s harder to sell a great book to a publisher than a good one.

TBD: What you think are the keys to writing a successful picture book?

JY: Compression, lyricism, child-centeredness, and leaving room for glorious pictures.

TBD: How you go about promoting and marketing your books?

JY: I speak at conferences, do library readings, am loudly on FaceBook and Twitter, work with SCBWI, do interviews with anyone who asks (!), have Susan Raab as a publicist, write essays for places like Huffington Post, send a poem a day to 400+ subscribers, etc etc. Just like everyone else, I scramble. At 75 my scrambling is a bit slower than it’s been before, but it doesn’t stop me as much as it should!

TBD: Does being a poet influence your writing, both in picture books, and in longer works of prose?

JY: Absolutely. In picture books, it helps with the lyricism and compression that is so much a part of good picture book writing. But it is also a hallmark of my novel writing as well. I read everything aloud, novels as well as picture books. I believe the eye and ear are different listeners. So as writers, we have to please both.

TBD: What is the editing process like when you’re working on a picture book?

Reading it aloud over and over. Reading it to my critique group and listening to what they say. Showing it to my daughter Heidi Stemple who is a fabulous (and thorough-going) editor with great judgment. (As I used to show it to my husband when he was alive.) Trusting them and my agent to be honest with me.

TBD: I hate to ask you this, but what advice do you have for writers?

JY: Join SCBWI, the best money you will ever spend. Don’t be afraid to go to conferences,critique groups, have a beta reader (or several), but in the end trust your own judgment. Read what’s out there, then read and read some more to get a sense of how your work runs with or exceeds the pack. Don’t ever write just for a trend or fad because it’s a moving target and by the time you get your work out there, the trend or fad is gone. Dig deep, don’t be afraid to write fiercely, expose your heart. Also while you must remember publishing is a business and has to make money to stay in business, that shouldn’t be your motivation. Writing the book in your heart should be. But still you need to go armored into the publishing world, understand it, not be overwhelmed by it. Consider the editor your voice at the company while always being aware that she is also EMPLOYED by the company. It’s a tightrope for them. Don’t expect they will necessarily be on your side in every battle, even as they publish you. Don’t treat the editor as an adversary, but also don’t expect her to be your best friend. When doing business, put on your shark hat. When writing, put on your storytelling hat.

AND DON’T FORGET TO HAVE FUN AND TELL GREAT STORIES.

Jane Yolen, often called “the Hans Christian Andersen of America,” is the author of over 360 books, including OWL MOON, THE DEVIL’S ARITHMETIC, and HOW DO DINOSAURS SAY GOODNIGHT. The books range from rhymed picture books and baby board books, through middle grade fiction, poetry collections, nonfiction, and up to novels and story collections for young adults and adults.

A graduate of Smith College, with a Masters in Education from the University of Massachusetts, she teaches workshops, encourages new writers, lectures around the world. Her books and stories have won an assortment of awards–two Nebulas, a World Fantasy Award, a Caldecott Medal, the Golden Kite Award, three Mythopoeic awards, two Christopher Medals, a nomination for the National Book Award, and the Jewish Book Award, among many others. She is also the winner (for body of work) of the Kerlan Award, the World Fantasy Assn. Lifetime Achievement Award, Science Fiction Poetry Association Grand Master Award, the Catholic Library’s Regina Medal, the du Grummond Medal, and the Smith College Medal. She was the first woman to give the St Andrews University’s Andrew Lang lecture since the lecture series was started in 1927. Six colleges and universities have given her honorary doctorates. Also worthy of note, her Skylark Award–given by NESFA, the New England Science Fiction Association, set her good coat on fire. If you need to know more about her, visit her at jane.yolen.com.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). Arielle Eckstut has been a literary agent for 20 years at The Levine Greenberg Literary Agency. She is also the author of eight books and co-founder of the iconic brand, LittleMissMatched. David Henry Sterry is the best-selling author of 16 books, on a wide variety of subject including memoir, sports, YA fiction and reference. His books been translated into 10 languages, and he’s been featured on the front cover of the Sunday New York Times Book Review. They have taught their workshop on how to get published everywhere from Stanford University to Smith College. They have appeared everywhere from The New York Times to NPR’s Morning Edition to USA Today. Twitter: @thebookdoctors

The Book Doctors Pitchapalooza @ Jersey City Word Bookstore’s

By David Sterry

On May 27, 2014

In About Writing, Book Doctors, Press

To read online click here.

Last night, May 22, 6:30 p.m., Word Bookstore in Jersey City was abuzz. People quickly filled up chairs lined up in the back or stood in huddles, shooting the breeze. Taking my seat, I looked around and noticed a woman sitting in the row behind mine. In her hands she clutched The Essential Guide to Getting Your Book Published and her lips move silently—rehearsing. I say rehearsing, because she was there to pitch her novel.

In fact, most, if not all of the people attending were there to pitch their books. Last night was Pitchapalooza, an event started by David Henry Sterry and Arielle Eckstut—the authors of The Essential Guide to Getting Your Book Published—to give twenty writers, picked at random from a pool, the opportunity to pitch their book ideas. Participants get their pitch critiqued (kindly and constructively), receive a twenty minute consultation from David and Arielle themselves, and for one lucky winner, get a meeting with a publisher or agent who is appropriate for their work.

Some of you may have read my interview a few weeks back with David Henry Sterry about the publishing industry and Pitchapalooza. If you did, you know how difficult it is to navigate the publishing world and what a wonderful resource Pitchapalooza and the guide are for aspiring writers. By demystifying the publishing industry and providing valuable insider advice on how to properly market one’s idea, writers get a fairer shake at publishing.

I got to say, last night’s Pitchapalooza was super impressive and inspiring to watch. The first person to get called up was a seventeen year old. He was actually seated beside me, visibly nervous, his muscles tense, dreading what he so obviously was there to do. The kid nailed it! Did I mention that participants only get one minute to pitch? Well in one minute, this kid laid down an interesting, well-structured, and tight pitch for a Young Adult novel.

The panel, comprised of David, Arielle and Jenn—the Events Director of both Word Bookstores—were impressed, but certainly not without comment. What came up often in the critiques was the importance of addressing what the protagonist of one’s novel is like, which often gets neglected while trying to articulate the plot. It’s also very helpful to give comparable titles, basically describing your book by saying what books it’s similar to. This helps publishers get an idea of how to market your book, which is a great comfort to them.

I can’t say anyone at Pitchapalooza had a bad pitch. I expected more bumbling and awkwardness, but it appeared that everyone was pretty well prepared. Even a ten-year-old girl got up to the podium and blew everyone away with a shy, yet well thought out pitch. A ten year old! It was great being a part of that crowd, among writers who were supportive and respectful of each others’ dreams and ambitions.

In the end, the victor of Pitchapalooza was Val Emmich, a writer, musician and actor based in Jersey City. It was a well deserved victory, but Pitchapalooza did not have the feel of a competition. It was more about sharing one’s ideas with others, learning how to effectively sell a pitch and getting together as a community of writers. In end, everyone left with valuable insight and a card for a free twenty minute consultation with The Book Doctors themselves—David Henry Sterry and Arielle Eckstut.

How to Be a Successful Writer: Word Bookstore Owner Give the Inside Skinny

By David Sterry

On May 21, 2014

In About Writing, Book Doctors, Interviews

The Book Doctors first got to be friends with Word Bookstore when we did a Pitchapalooza (think American Idol for books) at their Brooklyn store a couple of years ago. It’s such a beautiful little Brooklyn exquisitely-curated indie that fits in perfectly with its neighborhood. Exactly the kind of bookstore alleged “publishing pundits” like to scream is dying. We had a great event, packed the place, everybody was super nice & we got a typically Brooklyn crowd of writers pitching literary urban angst novel, werewolf investment banker 1%er urban fantasy novel, and lots of picture books trying to be the next “Go the Fuck to Sleep”. When we found out they opened a bookstore in Jersey City, we were delighted. Not only did it fly in the face of prevailing “wisdom” that beautiful and exquisitely-curated can’t survive, it says they can actually expand! So on May 22, we’re doing a Pitchapalooza in Jersey City, to see what Jersey’s finest writers have to pitch. And we figured we’d take the opportunity to pick the brain of owner Christine Onorati, the woman who’s single handedly proving that the death of the bookstore, to paraphrase Mark Twain, is highly exaggerated.

The Book Doctors: First of all, why in God’s name did you want to get into the book business?

Christine Onorati: I majored in English in college with a focus on publishing. I worked in the publishing business for many years before opening my first bookstore, a small used and new shop on Long Island. My father owned stationery stores my whole life so I always thought retail was in my blood.

TBD: And why, in this economy, when everyone is crying about the death of the bookstore, did you choose to open yet another bookstore?

CO: We’ve been luckily successful with the model we’ve followed in Brooklyn and my family in Jersey City kept saying it was the perfect location for a new store. So when the location and opportunity presented itself, I decided to move forward. I obviously don’t believe that bookstores are dying or else I wouldn’t have done it.

TBD: Why did you want to open a bookstore in Jersey City specifically?

CO: I always thought JC had a similar vibe to Greenpoint when I moved there over 8 years ago. The feeling of community is strong and the residents seemed hungry for a store like ours. The time seemed right. And again, when the location presented itself, it seemed like the right move.

TBD: What have you learned about bookselling in Brooklyn that you’re applying to opening your new store?

CO: Our model is basically the same. Make customers happy. Provide excellent customer service. Employ really smart, helpful booksellers. Be a place that book lovers can get together and feel comfortable and happy. Present great author events. Never judge a customer for their reading tastes.

TBD: How do you choose which books to sell in your bookstore, and which books to feature?

CO: I do all the buying for both stores. I try to always bring in a mix of what I know our customers will like and recognize as well as some surprises that they can discover. It takes time to learn the tastes of the neighborhood but it’s a fun learning experience.

TBD: Does it gall you when someone comes into your store and gets a lot of you or your staff’s expertise, then says they can get the book cheaper on Amazon, and goes home and orders it online?

CO: This happens very rarely in our stores, thankfully. I think most customers are a bit too savvy to act this callously. But I know it happens elsewhere. And we can’t stop it from happening online, if someone gets our newsletter and decides to order from Amazon instead. While we always focus on the positives and what we can provide as opposed to what we can’t, we’re always ready and willing to have the Amazon conversation with customers if need be. They need to know we can’t compete with Amazon’s prices and probably never will. But stores like mine are not solely about price, and I think most of our customers get that. Both stores gave us a really positive reception when we opened, and we’re still getting it in JC.

TBD: Do you see anything commonality in successful authors?

CO: I think authors need to hustle more than ever these days. A smart social media presence can go a long way with building loyalty and keeping customers connected to their favorite authors.

TBD: What advice do you have for booksellers?

CO: I think the days of throwing books on the shelves and hoping they sell are done. We need smart, energetic booksellers who can provide a service that people can’t get online from an algorithm. Pretension or a judgmental attitude have no place in bookselling these days, I think.

TBD: What advice you have for writers?

CO: Connect with readers. Use your publisher’s resources to your best advantage. Build your brand. Keep writing good books that people will want to read.

Christine Onorati is the owner of <a href=”http://wordbookstores.com/ bookstores ” target=”_hplink”>WORD</a> with two locations in Greenpoint, Brooklyn and Jersey City, NJ. Before opening WORD in Brooklyn in 2007, Christine ran a small new and used bookshop on Long Island after working several years behind the scenes in book publishing. The Jersey City location opened in December of 2013. Christine lives in Montclair, NJ with her husband and son and is expecting twin girls this summer.

The Book Doctors: First of all, why in God’s name did you want to get into the book business?

TBD: And why, in this economy, when everyone is crying about the death of the bookstore, did you choose to open yet another bookstore?

TBD: Why did you want to open a bookstore in Jersey City specifically?

TBD: What have you learned about bookselling in Brooklyn that you’re applying to opening your new store?

TBD: How do you choose which books to sell in your bookstore, and which books to feature?

TBD: Does it gall you when someone comes into your store and gets a lot of you or your staff’s expertise, then says they can get the book cheaper on Amazon, and goes home and orders it online?

TBD: Do you see anything commonality in successful authors?

CO: I think authors need to hustle more than ever these days. A smart social media presence can go a long way with building loyalty and keeping customers connected to their favorite authors.

TBD: What advice do you have for booksellers?

TBD: What advice you have for writers?

CO: Connect with readers. Use your publisher’s resources to your best advantage. Build your brand. Keep writing good books that people will want to read.

Christine Onorati is the owner of WORD bookstores with two locations in Greenpoint, Brooklyn and Jersey City, NJ. Before opening WORD in Brooklyn in 2007, Christine ran a small new and used bookshop on Long Island after working several years behind the scenes in book publishing. The Jersey City location opened in December of 2013. Christine lives in Montclair, NJ with her husband and son and is expecting twin girls this summer.

Society for Children Book Writers and Illustrators’ Kristine Carlson Asselin Give The Book Doctors the Skinny

By David Sterry

On April 24, 2014

In About Writing, Book Doctors, Interviews

We first became aware of the Society for Children Book Writers and Illustrators a few years ago when David’s middle grade novel came out, and he was invited by Penguin to the national SCBWI conference in Los Angeles. It was totally mind-blowing. Wall-to-wall writers, artists, agents, editors, book people of all ilk who were madly passionate about kid’s books. Since then we’ve send countless writers to SCBWI. They have regional chapters all over the country, and a large national presence. This year we were asked to bring our Pithcapalooza (think American Idol for books) to the annual SCBWI New England chapter’s conference, and we thought we’d take the opportunity to pick the literary brain of SCBWI’s own Kristine Carlson Asselin, who is a very accomplished writer in her own right.

The Book Doctors: How did you first become associated with SCBWI?

Kristine Carlson Asselin: In 2007, I was hoping to break into writing for children. I’d finished several picture book manuscripts as well as the short story that would later become my first completed novel. I attended a one-day workshop sponsored by SCBWI New England. It literally rocked my world. Before then, I had no idea that writers and illustrators came together to learn from each other. Soon after that fall workshop, I attended my first regional conference, held in Nashua, New Hampshire.

That first year, I felt like a poser. I thought for sure someone would see through the façade and kick me out! But everyone I met treated me like a “real” writer. I was hooked. In 2011, partly because I had previous event management experience, I was approached to co-direct a future conference. I spent two years shadowing the conference directors, and it’s been my great pleasure to serve in the lead role in 2014. It’s been the most amazing professional experience of my career.

TBD: What are some of the benefits of coming to the conference like SCBWI NE?

KCA: The SCBWI New England conference staff works hard to select a diverse menu of over 60 workshops for writers and illustrators of all skill levels, and writers of every genre of children’s publishing. Another tangible benefit includes the opportunity to network and rub elbows with literary agents, editors, and art directors. Intangibles include finding inspiration from our incredible keynoter speakers, fangirling (or fanboying) over your favorite children’s author, and making new friends and critique partners.

TBD: How has being part of an organization like SCBWI helped you in your writing career?

KCA: I can’t imagine where I’d be with my writing career, if I hadn’t stumbled upon that workshop years ago. I love being in the same room as successful authors and learning what works for them, and how to apply it to my own work. I’ve also met some amazing critique partners and beta readers, and dear friends through SCBWI.

TBD: What are some of the things you’ve observed that successful authors have in common?

KCA: All the writers I hang out with write for children, so I can’t speak for writers of books for grown-ups. However, children’s book writers are the some of the nicest, most generous people you’ve ever met. I think most people really embrace the concept of “paying it forward.” I’ve witnessed a lot of effort made by successful writers to mentor and advise newer writers and to “give back” to the universe.

TBD: What have you found effective in promoting and marketing your books? What are some of the things you’ve done that don’t work so well?

KCA: All but one of my published books have been written specifically for the school library market, so the publisher manages the marketing for those books. For me, the priority is to maintain a current blog and website, and to be helpful and supportive on Twitter and Facebook.

TBD: How did you first get into writing nonfiction books for kids?

KCA: I decided early in my career, I wasn’t going to pigeon-hole myself. I knew I wanted to write fiction for children, but I also wanted to experiment with different genres and styles. After my efforts to publish picture books stalled, I stumbled across the contact information for Capstone Press, the publisher of many of my nonfiction titles. I wanted to start something completely different from what I’d been working on. I sent the company my educational credentials and a writing sample, and they offered me my first contract. Of eleven books with Capstone at this point, that first book, WHO REALLY DISCOVERED AMERICA, is still one of my favorites.

TBD: How do you approach writing fiction differently that writing nonfiction?

KCA: I’m under contract for a Young Adult contemporary romance for Bloomsbury Spark (ANY WAY YOU SLICE IT is due out in late fall 2014). It started as a NaNoWriMo book. I wrote 50K words during the month of November–they were raw and awful, but it was so liberating to turn off my inner editor and write fast. I loved it! My nonfiction approach is to research first and then write an outline before I ever start the manuscript. VERY different from fast-drafting without my inner editor!

TBD: How did you go about getting your first publishing deal?

KCA: My first publishing contract for fiction came about from a twitter pitch! It’s true! I pitched a novel during #PitMad in the spring of 2013, and that pitch attracted the interest of Meredith Rich, of Bloomsbury Spark. It wasn’t a slam dunk–she still had to read and like my work. But ultimately that 140 character pitch turned into the contract for ANY WAY YOU SLICE IT.

TBD: What tips do you have for writers?

KCA: We all have different styles, and not everything works for everyone. But my very basic advice for writers is to write. You can’t get better at your craft without practice. So write. A lot. Take workshops, take classes, read blogs, read books in your chosen genre, have your friends give you writing prompts. Write. Write. Write. That’s the best advice I can give!

Kristine Carlson Asselin writes contemporary Young Adult & Middle Grade fantasy. She has written fourteen nonfiction books for the school library market with Capstone Press and Abdo Publishing, the newest (Dangerous Diseases) released in February 2014. She is one of the co-directors of SCBWI-New England this year, and her debut Young Adult novel, Any Way You Slice It, is due from Bloomsbury Spark in late fall 2014. She is represented by Kathleen Rushall of Marsal Lyon Literary Agency. Kris on Twitter: @KristineAsselin

Jonestown, Kids, Gorillas & Tragic Death: Fred D’Aguiar & Children of Paradise

By David Sterry

On March 26, 2014

In About Writing, Book Doctors, Interviews

To read on-line click here.

I’ve long been fascinated by the events surrounding the Jonestown tragedy. I’m particularly interested, as a parent, in what would lead someone to poison their own child. It seems unthinkable. And yet we all know it happened. So I was drawn to Children of Paradise, and I found the treatment of this very disturbing and real-life tragedy beautiful and compelling. The New York Times said, “D’Aguiar depicts the plight of Trina and the other children with heartbreaking immediacy.” So I sat down with its author, Fred D’Aguiar to talk about Jonestown, kids and how he wrote this wonderful book.

DAVID HENRY STERRY: What was your inspiration for writing a book about the Jonestown tragedy?

FRED D’AGUIAR: Jonestown happened in Guyana. My parents are Guyanese and I grew up there. I was in London when I heard about the murder suicides. In 1998, twenty years after the event, I wrote a long poem in an effort to understand why so many Americans ended up in such an idyllic landscape — the Amazonian basin interior of Guyana — only to die en masse. I made a radio program for the BBC about Jonestown in 2003 and it occurred to me that the psychology of faith had to be explored by me in a sustained work driven by character narrative rather than the lyric of the poem. I’ve been writing (and rewriting) the novel since then until now with breaks for poetry and plays, teaching and life. But don’t ask me about my failed novels — writers hate to air dirty laundry (this writer does).

DHS: You write from the perspective of a gorilla with shocking verisimilitude, how did you research the inner mental and emotional landscape of Adam the gorilla?

FDA: I’ve always believed that the danger of a reflex tendency for anthropomorphizing nature (of always seeing things in terms of our own primate and primary conceits) brings with it an over-assumption of empathy when all that is gained is a domestication of the unknown in terms of our limited, superior colonization instincts. We have an encounter but learn nothing from it. And not only a colonization of nature’s prowess in terms of our limited human understanding of it but a gesture of intuitive admission that nature has a language that we need to learn in order to really function in harmony with the planet. Right now our civilization is built on using up the earth and finding some other location for the future of the species (a stupid gamble, look at Las Vegas; think of Shelley’s poem Ozymandias). I’ve maintained my interest in nature writing from my first encounter with the works of Desmond Morris during my teens to the euphoric and vatic veneration of nature by Barry Lopez.

I wanted Adam (what’s in a name?!) to be the outside figure, in the commune locked in a cage but outside the commune’s reasons for being together, and in league with his Edenic surroundings as he witnesses a slice of humanity spiraling towards self-destruction. I’ve been to Jonestown and seen a bit of the landscape in the Amazonian region. The jungle with its rock escarpments, rivers, trees and waterfalls and flora and fauna, is a cathedral in its grandiosity (here I am anthropomorphizing but in keeping with the Romantics), it is a place of worship, a spiritual reliquary (if only we paid attention to it).

DHS: For that matter, how did you get into the mindset of a kid who was at Jonestown during one of the most unspeakable tragedies of the 20th century? And the POV of Preacher, who seems very much to be Jim Jones in this scenario?

FDA: I trained and worked as a psychiatric nurse way back in my early 20s and the work experience has remained with me ever since in the focus of my writing on the psychological and psychical aspects of a character’s experience. There are writers who have helped me to frame this in my fiction. First, Wilson Harris (b.1921). His fiction reacts to the landscape as if it were a structural determinant of his prose. Meaning, when you read him you feel as if the jungle’s architecture dictated his sentence structures. Harris is Guyanese and worked as a surveyor in Guyana’s interior and he wrote a 1996 novel titled Jonestown, which connects the tragedies in the jungle to a tradition of dying and sacrifice going back to antiquity, to Olmec Mayan times. Second, Derek Walcott. He handles imagery with metaphoric zeal. He ties the blood rhythms of thought to a sensuous instruction gleaned from our world. Three other seminal texts have been Alejo Carpentier’s The Lost Steps and Juan Rulfo’s Pedro Marano and Jean Rhys’s Wide Sargasso Sea.

DHS: You gave your novel the same name as a very famous film about the German occupation of France, why was that?

FDA: That happens to be my second most favorite film ever! The definite article in the title of the film means a lot. The sly mechanisms for defying despotism while it surrounds you, all rooted in art has to be instructive or my whole grain bread and peanut butter breakfast consumed this morning for its goodness is a cruel hoax. I wanted to connect with a former period of despotism in history and prompt the reader to think about children in history and how childhood is constructed and destroyed in turn and made anew by the experience of the arts.

Don’t laugh, but my first most favorite film ever happens to be one I got into in my early teens — Roots, the TV series. Yes! Don’t ask me why! Ask me why! Well, Alex Haley’s Roots (include the book as well) made me aware of the importance of knowing about black history and the necessity of art for a vital and examined life, and storytelling, character, landscape, emotion, intuition and persuasion as ethical frames for understanding (though puzzlement endures) and improving (though the work is never done) the world (and what a beauty it is) in a short life (and how prized).

DHS: Why do you think, in the end, people were willing to kill themselves and their children when their messianic leader told them to?

FDA: By the time the moment of murder-suicide arrived the people in the commune had experienced a prolonged period of indoctrination and torture (sleep deprivation, starvation and humiliation through public beatings and public shamings). They were at the end of their tether, nerves strung out, exhausted and ripe for manipulation. Add to that their isolation in Guyana’s jungle interior from the scrutiny of the outside world and the communards entirely subjected to the maniacal will of Jones. What was left of their will had been systematically eroded by Jones’ technique (think of Erving Goffman’s Total Institution) of repression to a point of hypnotic obedience (though it must be said that there was resistance by some to the bitter end as proved by the group that escaped by running into the jungle). They were told to drink or be shot, some choice.

DHS: Do you outline your plot before you start writing?

FDA: No. I began this lucky artsy-fartsy life that I now lead way back in my youth when I was a hungry and angry poet (hungry for meaning, angry for justice). As a result, I continue to write from a feel (mostly of terror) and a string of images (that play havoc with my nerves). The feeling is deeply linked to the imagery. Next, I find the people in the picture who might best exemplify that mood and exude the things that I am feeling. In the case of this novel the plight of the children attacked my nerves and left me wanting to replay their probable instances of childhood before their inevitable and painful deaths.

DHS: You are also a poet and playwright. How did poetry and writing for the stage affect writing Children of Paradise?

FDA: Poetry is the art of compression, of distillation; fiction appears to expand like an accordion pulled open limitlessly for a beautiful sequence of sound and meanings. Plays speak through characters on a stage in a suspension of real time for a dramatic carve-up of time as feeling and instruction. I crave instances of articulation in all mediums depending on my mood. I blame my multi-genre body on my experience of three landscapes, my birth and long residence in the UK, my childhood spent in Guyana and the adult realities of settling for life in the US.

DHS: You were teaching at Virginia Tech when a student went on a shooting rampage. What was that like, and how did this lead to you writing about Jonestown?

FDA: April 2007 was a nightmare for me. (I’ll count is as such until I die.) I lost a student who was in my Caribbean class. She was shot dead while in her French class. I happened to be on campus that morning. I have always loathed guns due to my residency in the UK where guns are blessedly rare. But after 2007 I am now so very much desirous of a ban on the possession of all firearms by private citizens — they belong to a primitive remnant of our warlike bodies. And we have a standing army anyway. I worry about the ready availability of personal firearms and the lack of respect for mental illness. It is a serious affliction in need of structural investment by this remarkable country. But what do I know? I think the education budget should be swapped with the defense budget.

DHS: Why do you think “drinking the Kool-Aid” has become part of our everyday vernacular?

FDA: It is a cruel misnomer extrapolated from Jonestown and one of the reasons why I wrote my novel to depict resistance rather than blind obedience to messianic sadism. We apply the term to denote a total surrender to an idea or force. In Jonestown there was resistance to Jones and that is why he needed a remote location and a regime of mental and physical torture that resulted in an erosion of the will of his followers. It seems as if the media has succeeded in its cookie-cutter way of leaving the popular memory with an unimaginative phrase to represent a tragedy. I took pains in my novel to chart the stages of this breakdown of the will of the community and I showed pockets of resistance to Jones as well. The cool aid was just the final act in a play of death, along with bullets, beatings, sleep deprivation, starvation and marathon sessions of Jones’s preaching that was recorded and relayed on speakers around the compound, all hours of the day and night. I wish it amounted to more than yet another example from recent history of a failed ecumenical tool.

DHS: After living with this story for so long, what are your final takeaways?

FDA: I quote as an epigraph, 1 Corinthians 13:13 and I stick with that. If I say it, people will hear the Beatles tune, “all you need is love” pah dap-pah, pah bah-dah, because it is so obvious that it precludes speech. But I’ll say it anyway for the record. Love (with cooperation) is a stronger (and preferable) force to hate (and competition). The evidence for the latter is technological advancement at a price of a dying planet… some advancement when we’ve mortally wounded the host of all species.

DHS: What advise do you have for writers?

FDA: First, Oscar Wilde’s adage that, ‘advice is an excellent thing not to follow but to disregard.’ Second, that they should read, read, read and get involved in something other than writing, and write, write, write. The arts of the imagination help us to understand the present and the past, and live coterminously with the planet and everything on it. Doing so should affect in positive ways what the future will be; not doing so merely accelerates our terminal decline. The literate imagination may well be our most powerful asset of our naturally inquisitive bodies and it is free. Go for it!

Fred D’Aguiar is an acclaimed novelist, playwright, and poet. He has been short-listed for the T.S. Eliot Prize in poetry for Bill of Rights, a narrative poem about the Jonestown massacre, and won the Whitbread First Novel Award for The Longest Memory. Born in London, he was raised in Guyana until the age of twelve, when he returned to the UK. He teaches at Virginia Tech. Children of Paradise is his newest novel.

David Henry Sterry is the author of 16 books, including Hos, Hookers, Call Girls and Rent Boys: Professionals Writing on Life, Love, Money and Sex, which appeared on the front cover of the Sunday New York Times Book Review. His new book Chicken Self:-Portrait of a Man for Rent, 10 Year Anniversary Edition</a>, has been translated into 10 languages. He is a finalist for the Henry Miller Award.

The Book Doctors & Erma Bombeck Writing Conference in the News

By David Sterry

On March 25, 2014

In About Writing, Book Doctors, Press

To read online click here.

A magical moment happens when a writer takes a deep breath and launches into a passionate one-minute elevator pitch of a book concept before hundreds of other would-be authors.

“It’s very touching,” says literary agent Arielle Eckstut about the emotion-charged atmosphere at Pitchapalooza. “These writers are wearing their hearts on their sleeves.”

Adds her writer-husband David Henry Sterry: “This is the first time some have said in public, ‘I’m a writer.'”

At the April 10-12 Erma Bombeck Writers’ Workshop at the University of Dayton, 20 randomly selected writers will get the opportunity to make a one-minute pitch — and perhaps write their own perfect ending. One winner, selected by Eckstut, Sterry and two other publishing experts, will receive an introduction to an agent or publisher appropriate for the book idea.

Welcome to Pitchapalooza, billed as the “American Idol for books, only kinder and gentler.” Since 2005, Eckstut and Sterry have taken Pitchapalooza to approximately 150 bookstores, writing conferences, book festivals and libraries — from Cape Cod and Chicago to the far-flung states of Hawaii and Alaska. It has drawn standing-room-only crowds and captured attention from The New York Times, Wall Street Journal, Washington Post, NPR and other media outlets.

“Our whole goal is to help people improve. There’s never a sense of humiliation,” said Eckstut, an agent-at-large with Levine Greenberg Literary Agency in New York and the author of nine books.

The event also illustrates the importance of tenacity. “In 2010 at LitQuake in San Francisco a woman pitched an idea for an anthology by American-Muslim women writing about their secret love lives,” Sterry recalls. “You could hear the murmur throughout the room. That pitch is a book waiting to happen, but an agent had dropped the idea.”

The lesson: an initial rejection doesn’t always determine a book’s fate.

“There’s a great expression, ‘Don’t quit five minutes before the marathon ends,'” says Sterry, who’s written 15 books himself. “I called up a publisher I knew, and it took about 10 seconds to sell that idea.”

The couple came up with the idea for Pitchapalooza after co-writing The Essential Guide to Getting Your Book Published and trying to figure out how to creatively promote their own niche book. They’re the founders of The Book Doctors, a company dedicated to helping authors get successfully published.

“We were at a party in San Francisco, and writers in the room heard the rumor there was a literary agent in the house. People started buzzing around Arielle like moths to a flame,” says Sterry with a laugh. “There were some great drunken pitches made that night. Later, we realized we might have hit upon something that could help us help writers and sell our own book.”

When the couple introduced Pitchapalooza at New York’s iconic Strand Book Store, “we thought it would be a terrible bust,” concedes Sterry. “We show up, and there’s a line out the door. We looked at each other and said, ‘What’s going on here?’ If it’s not Michelle Obama or a celebrity, it’s hard to get more than 15 or 20 people at a booksigning.”

Over the years, Sterry says they’ve heard “some amazing and some horrifying pitches.” One writer tried to pitch five book ideas in a minute. Another had an idea for a 30-book series. Another didn’t win at Pitchapalooza, but still ended up with a book contract.

“The writer was an arborist who had an idea that took off on The Elements of Style — only for fruit trees,” Eckstut says. “She had incredible expertise, and I knew just the right publisher.”

Writers don’t have to win or even participate in the Pitchapalooza contest to receive a professional critique of their book ideas. Eckstut and Sterry are offering writers who buy their book, The Essential Guide to Getting Your Book Published, a free 20-minute telephone consultation after the workshop.

The two offer these tips for making a great pitch:

1.When pitching a narrative, memoir or creative nonfiction, make sure you have a hero we can fall in love with.

2. Don’t tell us your book is funny. Make us laugh.

3. Compare your book to a successful one. Show us where the book fits on the shelf in a bookstore.

And finally, “Don’t say you’re the next Erma Bombeck,” Sterry says with a laugh.

How to Pitch A Book: New Orleans Pitchapalooza Winner: Peaches

By David Sterry

On March 11, 2014

In About Writing, Book Doctors, Pitchapalooza, Videos

Blaxploitation Pippi Longstockings! Professor Longhair! Awesome pitch!

Getting Your Children’s Book Successfully Published, with Agent Extraordinaire Jennifer Laughran

By David Sterry

On January 25, 2014

In About Writing, Book Doctors, Interviews

As The Book Doctors have traveled all across this great land, we’ve made a startling discovery. A staggering number of adults want to write books for kids. And approximately 99% of them have absolutely no idea what they’re doing. They don’t know the rules. They don’t know the players. They don’t know anything except that they have a great idea for a kid’s book and they yearn with a burning fever to get it published. Between us, we have we’ve thirteen books, four being nonfiction books for tween girls, and the other a middle grade novel aimed at boys. And Arielle has agented dozens and dozens and dozens of books in her 18 year career as a literary agent. But so much has changed in the world of children’s books, and so many people seem all fired up to write them, that we thought we’d get the inside skinny from one of our favorite children’s book resources, Jennifer Laughran. Jennifer’s had a fascinating career in the publishing industry, because she’s gone from hand-selling books to readers in brick-and-mortar bookstores, to finding writers who have the right stuff, then figuring out how to present and sell their manuscripts to publishers in the increasingly ridiculous book business.

Book Doctors: How did you manage to end up in the book business?

Jennifer: My first job was in a bookstore, when I was twelve.

Book Doctors: Ah, they got you young.

Jennifer: Exactly. It may have been child labor; as I recall I got about five dollars a day plus all the stripped copies of Sweet Valley High I could read.

Book Doctors: Who could resist that?

Jennifer: Certainly not me. I spent the next eighteen years working as a bookseller, and then events coordinator and buyer, for bookstores all over the country. I was also a reader and assistant for literary agents for a couple of years before I became one myself. Then I joined Andrea Brown Literary Agency as an agent three years ago.

Book Doctors: So, everyone wants to know, do you need an agent to get a children’s book published?

Jennifer: Ten years ago or more, the answer would have been no. These days, trade publishing is ever-more competitive and none of the major publishers accept unsolicited (i.e., un-agented) submissions. If you are very lucky, very persistent and very well-connected, you may not need an agent. But most authors don’t fall into that category. That said, if you are looking to be published in a niche market, by a specialty educational publisher, regional or smaller independent publisher, you may not need an agent.

Book Doctors: What are the standard age groups for children’s books?

Jennifer: Board books: 0-3. Picture books: 3-7. Chapter book/Early readers: 5-8. Middle Grade: 8-12. YA: 12+ or 14+ (depending on content)

Book Doctors: Does your book have to be a particular length to sit on a children’s book shelf?

Jennifer: Sure. But that varies depending on the age group; picture books are usually less than a thousand words, YA is usually less than 100,000 words.

Book Doctors: Can you sell a book for kids of all ages? How would you go about doing this?

Jennifer: In general, children’s publishers pick one age group that the book is for and publish it accordingly, and if there is crossover, that is all to the good. Every book I can think of that is supposedly “for kids of all ages” does in fact fall into one of those categories above, or is an adult gift or novelty book in disguise.

Book Doctors: If a writer has ideas for illustrations, should she put them on the page?

Jennifer: No. Illustration notes are distracting and almost always unnecessary, and will expose you as a newb.The only time you should put them is if there is some sort of visual joke or device that is totally necessary to the plot of the book, but impossible to deduce from the text alone.

Book Doctors: Is a good idea to have your uncle’s friend’s 18-year-old son who’s pretty good at art illustrate your book?

Jennifer: No. Let me say again: No!

Book Doctors: Is it ever okay to team up with an illustrator before going to a publisher?

Jennifer: There are some successful folks who are husband-wife or sibling teams or even best-friend teams, where one party is a professional illustrator and the other writes. They work well together and create awesome projects together. That said, these sorts of collaborations aren’t the norm. The much more likely scenario is that a publisher will prefer the text or the art and might be fine with publishing one but not both. Publishers almost always really want to choose their own illustrator.

Book Doctors: If you are an illustrator that has an idea for a kid’s book, but you have no writing chops, how would you go about getting your book published?

Jennifer: I’d learn to write, or get enough published as an illustrator of other people’s works that I developed a reputation with publishers. A big-name illustrator has a much better chance of getting help from publishers in developing a project.

Book Doctors: What are the top 3 mistakes you see in author submissions?

Jennifer: Impatience, Poor Presentation, General Cluelessness. Folks often shoot themselves in the foot by not taking the time to craft an effective pitch, or to target agents specifically, or to query in small batches. They submit material that is deeply flawed, not revised, not finished, or in some cases not even started. They submit material that is totally inappropriate and not what I represent at all because they are blanket-querying every agent in the world simultaneously. I only do kids & YA, fiction yet I daily get queries for erotica and narrative nonfiction.

Ideally, authors would do their homework before they start querying, and their work would be as finished, polished, as close to being ready to sell as possible.

Book Doctors: Does it help to come up with a publicity and marketing plan for your book when querying an agent or publisher?

Jennifer: Sure, though I wouldn’t lead with that; it’d just be a cool bonus if they loved your work enough to publish it already. Most marketing plans sort of grow organically as the book progresses in the editorial and design process and as buzz builds in-house.

A book can take anywhere from a year to several years to be published, and the content of the book, as well as the way it is positioned in the marketplace, are definitely subject to change in that time. That means marketing and publicity pushes that come about just prior to or just after publication will likely look a lot different, and be a lot more effective, than what was being imagined at the query stage. That early in the game, most folks don’t really know what their book is going to be when it grows up.

Book Doctors: Jennifer, on behalf of the Book Doctors and clueless children’s book writers all over America, we thank you.

Jennifer: You are all certainly welcome.

Jennifer Laughran worked in bookstores for years, and is now an agent at Andrea Brown Literary Agency. She is also the founder of the Not Your Mothers Book Club.

Arielle Eckstut and David Henry Sterry, aka The Book Doctors, are the authors of The Essential Guide to Getting Your Book Published. They’re hosting Pitchapaloozas–a kinder gentler American Idol for books–at bookstores and libraries all over America. Check out their website http://www.thebookdoctors.com/to see their tour schedule, and for free helpful hints on how to get successfully published.

Does an Author Really Need a Website? The Book Doctors Interview Annik LaFarge on How to Be a More Effective Author Online

By David Sterry

On January 23, 2014

In About Writing, Book Doctors, Interviews

“Do I really need an author website?” We get asked that question every day by an author, or someone who wants to be one. Having spent lots and lots of time and energy constructing one ourselves, we are big believers in author websites, but we decided to take this question to the person we consider the expert on the subject: Annik LaFarge. Annik is the author of The Author Online: A Short Guide to Building Your Website, Whether You Do it Yourself (and you can!) or You Work With Pros. She also happens to have spent twenty-five years as an executive in the book publishing business, working at Random House, Simon & Schuster, Addison-Wesley, and Bloomsbury USA. She began her career as a publicist, and went on to become an associate publisher, marketing director, senior editor, and publishing director. And she was involved in the early efforts to create e-books and develop strategies for digital publishing. In the late 1990s, at the height of the dot com boom, Annik took a year away from publishing to join entrepreneur and journalist Steven Brill in the development and launch of Contentville.com, where she published an original series of e- books and oversaw the website’s bookstore. In 2008 she left publishing to start her own company, Title TK Projects, which specializes in website project management, editorial work, and consulting on digital strategy. Author websites she has project-managed include MitchAlbom.com, FrenchWomenDontGetFat.com, MireilleGuiliano.com and TaraParkerPope.com. Clearly, Annik knows what the heck she’s talking about. So we asked her to share with us the benefits of author websites. She was also kind enough to share with us her 10 ½ tips for being a more effective author online.

THE BOOK DOCTORS: In this age of social media, why is a website still important? Is it possible to just get away with a blog/Facebook page/Twitter presence?

ANNIK LAFARGE: Even in this age of social media, having a website is really, really important. A recent study by the Codex Group showed that that websites are one of the key ways people find out about books. Surprisingly, in terms of new book discovery, Facebook and Twitter are much less influential than author websites. Some of the reasons for this have to do with SEO (search engine optimization) and keywords. When you type in an author’s name, his/her website is first thing that comes up. To be the first result that pops up in a Google search is reason enough to have a website. This visibility gives you the opportunity to control your message and to craft the experience that you want that person who is interested in your work — that person who has taken the time to Google you — to see. Your website also gives you the opportunity to capture people’s email addresses and to build a newsletter list. Your mailing list is extremely important, even if you’re a literary fiction writer. People who give you their names and email addresses are telling you that they’re interested in you and your work and want to know more about you; they want to be kept up to date. Even just a 100-person list matters because you can use it as a mini-focus group, testing book covers and plot ideas, and you can easily alert your fans about new releases. And over time that list will grow and grow.

THE BOOK DOCTORS: What are the top mistakes authors make when designing their websites?

ANNIK LAFARGE: The biggest mistake I’ve seen is building a website and not using it. People get excited, build the engine and then let it just sit there. You need to have a plan for your website — a monthly and yearly plan: what sort of content will you launch with? What will you add as time goes by? How frequently will you post new material? Enough to blog? If so, what will the voice of your blog be? What will be the first 10 things you write about? I tell authors to plan for their website the way they do for a new book: write an outline, like a book proposal, that includes not only the “big think” — the overall substance and point of view of the website — but also a list of all the different pages and what they’ll contain. Think of it as a business plan for your site. Or to put it in more literary terms, it’s like mapping out a long piece of nonfiction — for both the hardcover and the paperback edition.

THE BOOK DOCTORS: A lot of struggling writers are concerned about the costs of setting up a website. I know you write about doing it yourself, but if you don’t have the time or inclination, what’s the minimum a person can spend and still have something that looks professional?

ANNIK LAFARGE: Anybody should be able to get a fine looking blog/website using WordPress, Sandvox (only available for Mac) or Squares Space; these are content management systems that allow you to customize a site off an easy-to-use template for nothing (in the case of WordPress, which is purely open source) or less than a hundred bucks. If you’re working with WordPress pick a theme you like at themeforest.net— my favorite of the theme sites but there are zillions on the web. And if you’re intimidated by technology then hire a designer who can create a nice banner and who knows how to do the basic programming (so you don’t have to hire a separate programmer). This can be done for as little as $500 and most designers these days are very comfortable in WordPress particularly. BUT, there is a very strong argument to be made for building a website yourself. Writers care enormously about how they present their ideas and their presence on the page, and having control over their own “content” is extremely important. Understanding how your website or blog works — how to post new material, set up new sections, add photos and videos, link up with Facebook and other social media venues — means that you can always make changes and additions whenever you like; you’ll never be dependent on a webmaster or an overworked publicist again. For many authors a website is their beating heart in the public space. Creating one can feel daunting — anything more technical than Microsoft Word intimidates many writers — but it’s enormously empowering and creative, and the technology has evolved to the point where honestly anyone can do it. You can map out the structure for your website — e.g. create your own “wireframe,” which is to a website what a blueprint is to an architectural project — at a cool new site called GoMockingbird which is very easy to use and inexpensive. Or you can do it the old-fashioned way, using a pencil and an 8 ½ x 11 sheet of manuscript paper. But sketching out a site — putting your plan on paper — is a great way to work through your ideas about who you want to be on the web, and it can save you lots of time and frustration later on.

THE BOOK DOCTORS: You are now a self-published writer. What platform did you use? What was the costliest part of the process? What was your favorite part of the process.

ANNIK LAFARGE: I went the more complex route by setting up my book at many different retailers. I used Amazon’s Create Space for the POD (print-on-demand) paperback version of my book and am very happy with them; they have great customer service and excellent help documentation. Early on I decided I wanted my book to look like a real book — even the ebook version — so I paid a designer to do a proper interior and a cover. I thought I could do the Kindle conversion myself but I made a real hash of it, so I sent the manuscript to ebookconversion.com and let them create the ePub edition. Then I set up accounts at Apple’s iBookstore (using iTunes Connect), Barnes & Noble’s PubIt! for the Nook), and Google Editions, and I simply uploaded the file at each place, created all the metadata (description, bio, etc.), and I was in business. For awhile I even sold a PDF of the book myself, on TheAuthorOnline.com, using an online tool called e-junkie, which allows you to sell digital products very easily and inexpensively. I could have gone to Lightning Source, which is a great company, and they would have streamlined the whole process for me, but I wanted to learn about each and every step along the way myself, and I make more money this way on every sale. It was time-consuming, but generally fairly easy to do. The most complicated part was dealing with Bowker who you have to go through to acquire an ISBN (the unique identifier for your book that retailers use to display and sell your book). But I’ve trained myself to go into what my partner Ann calls “the Sufi state” and become deeply patient before I visit any e-commerce site I want to partner with. I’ve found that eventually I can slog through and figure out just about everything I need to do, and there’s a particular satisfaction in that. Call it author empowerment. What I love about ebooks and POD is how nimble they allow an author to be. You can update the content any time you like, and also change the price at will. You don’t get locked into decisions. And if you set up your own website, as I did with TheAuthorOnline.com, you get the benefit of the huge amount of traffic data that Google Analytics provides — for free. So you can learn a great deal about who your readers are. My advice: start slow, be smart, have fun, and just get on with it.

Annik’s 10 ½ Tips for Being a More Effective Author Online

No. 1: Think Like An Author

One of the things that authors (unlike other mere mortals) do is organize their thoughts and ideas. You don’t just sit down and write a book from page 1 to 300; you do a lot of thinking, researching, and planning. Tip #1 is to approach your web project in the same spirit. Put on your author hat and make notes and an outline. Start with several general questions that will help inform the overall organization of your website or blog:

Who am I as an author? If you were writing the opening graf of a newspaper profile of yourself, what would you consider the ideal description of your work? Where would you place the greatest emphasis? Where the least? And then: What do my readers want? What sort of questions do they ask you when you make public appearances? What do they say when they write letters or emails to you? And: What do I want my readers to know about me that they may not currently know? This is your chance to write the Ur Q&A. Consider it a work-in-progress: post it, then keep adding to it as time goes by and your writing and career develop.

No. 2: Make a Content Plan, Part 1: Static Elements

Make a list of static elements that you want to include on your website: content that doesn’t get constantly updated or newly created like entries in a blog. First focus on things that you already have or would be easy to create: sample chapter(s); biography; reviews; Q&A; etc. Then start another list: stuff you’d love to add in the future (The Author Online contains an exhaustive list of features that readers say they like on author websites). Then go back and prioritize your master list and arrange the items into broad categories that could serve as the navigation on your site: Books (do you subdivide Fiction & Non-Fiction?), Bio, Journalism, About, etc. These are the categories that make sense to you, based on the work you did in Tip No. 1.

No. 3: Make a Content Plan, Part 2: New Elements

Consider where your new content will come from. Do you want to blog? (Do you have time to blog? Will you run out of steam after 3 months?) Will you write occasional articles/essays to post on your site? Will you share early chapters with your fans? Invite them to vote on jacket art from your publisher? Will you constantly post new links to bloggers, videos, new studies/research in your field, etc.?

No. 4: Be Smart Today and Plan to Grow in the Future

Websites evolve. The best thing you can do is be smart and focused at the beginning, and assume that you’ll grow your online presence with time and valuable feedback from fans, traffic data, and other sources. So if you’re just starting out be honest with yourself about how much time you can devote to your site; be ambitious but also realistic about your plan for adding new content. Focus on quality of content not quantity, and always circle back to the questions you asked yourself in No. 1: what do your readers want? What do you want them to know about you? Then think about what’s the best way to deliver that on your site and map out a plan for the coming months. And be sure to keep a handy list of “Future Features” and ideas for new content. Tip 4a Set up a Dropbox account and keep your list in the cloud so you can always access and update it. This is particularly handy if you travel a lot, and you can install Dropbox on any mobile device. (See here for more about how Dropbox works. While you’re there, check out Evernote, another great app that helps you keep track of stuff you find online.)

No. 5: Build a Mailing List

Even if you don’t intend to send out an email newsletter create a sign-up form and place it conspicuously on every page of your website or blog. Do this on Day 1. You may not see a reason to have an e-letter today, but in a year or so you may. People come to your website because they like your work or they’re interested in your subject; give them a simple way to stay in touch. An author’s email list has tremendous value, and it will grow over time. Start now.

No. 6: Use an ESP

Use a professional email service provider (ESP) like MailChimp or Constant Contact. Some of these services are free until your list reaches a certain size (like MailChimp) and there are many benefits: they provide simple templates for creating professional-looking emails; easy opt-out links for your subscribers; and vast riches of analytic data about who opened your emails, what they clicked on, how many times they forwarded it, where they live, etc. From that data you will learn to do things better and more effectively in the future.

No. 7: Be Creative About Your Newsletter Signup

You don’t go on the radio and simply say “buy my book, it’s a great read.” You say: “buy my book because I describe all the best tools and strategies for killing a zombie and tell you how to prepare yourself in both an urban and a rural setting.” So in your newsletter signup offer some specifics about what your emails will deliver. For a very good example of a smart newsletter sign-up see the form that SocialMediaExaminer.com uses. They promise a value-add (a free video tutorial on using Twitter), and the text has a real voice. Another example of a creative newsletter signup is the blog CrazySexyLife.com. The first signup box I saw there (in 2009) had three separate options: daily, weekly and monthly, so the reader could choose how much of author Kris Carr’s stuff she really wanted. Recently Carr updated her newsletter signup and it’s still great, but very different and now she also offers a free piece of content for folks who sign up. You’ll find screenshots of all these examples at TheAuthorOnline.com/newsletter

No. 8: Use Google Analytics

Set up your Google Analytics account on Day 1 and get addicted. As you gain traffic you will find this a terrific editorial tool because you’ll know what your readers are looking for, what they actually spend time reading, where they come from (country, state, city), and much more valuable data. Nothing will teach you more about how you’re doing online than Google Analytics, and it’s free. Don’t forget: launch it on Day 1.

No. 9: Visit Your Own Site Regularly

Go to your website at least once every few weeks and test your links (they have an uncanny way of breaking for no apparent reason). While you’re there, chances are that something will strike you: “gee, I could do this better,” or “that featured article is feeling a bit long in the tooth, it’s time to replace it with something else.” Be objective, be critical, be creative. Test new things and check the results in Google Analytics. Then lather, rinse, repeat.

No. 10: Have Fun, Be Empowered

Websites are stressful — everybody knows that. But remember all those times you had a great idea for your publicist and it just never got off the ground? Well, guess what: with your own website you can do a whole lot on your own. And once you start understanding how to use it well, and you get in the groove (and you build up your mailing list, social networking fan base, RSS subscribers….) you’ll be able to reach your readers directly whenever, however, you want. And you can invite them to provide their feedback, both publicly (through blog comments, message boards, and of course in social networking environments) or you can keep things quiet and just enable people to email you via the site. You can start small and grow. Most of all, can you can do it yourself. Visit TheAuthorOnline.com for a rich (and constantly updated) list of resources, sample author and book-specific websites, online tools, articles, links, and more. Please email me and tell me what you think I can do better, or simply alert me to your web project. I’m interested, and many others are too. Most of all, have fun.

Good luck with your project!

Society for Children’s Book Writer’s & Illustrators Gives Great Review of the Essential Guide to Getting Your Book Published

By David Sterry

On January 13, 2014

In About Writing, Book Doctors, Press, Reviews

We just got a wonderful review for The Essential Guide to Getting Your Book Published (to buy click on link). Here’s the Essential Guide in SCBWI Bulletin.

BY HEATHER E. SCHWARTZ

TRYING TO WRITE the perfect pitch? Need help handling rejection? Wish getting published weren’t such a harrowing and mysterious endeavor? Like most writers, I’ve been there. Then, I found The Essential Guide to Getting Your Book Published, by Arielle Eckstut and David Henry Sterry. I love everything about this book: The humorous and compassionate tone. The three-part structure that divides four hundred and sixty-three pages into manageable sections. The way the authors answer questions I’ve had for years. (Wondering how to put a personal spin on a letter to an agent you’ve never met? Yes, the answer is in here!) The Essential Guide to Getting Your Book Published is packed with information on every aspect of publishing, from developing marketable ideas, establishing a platform, and perfecting your pitch to negotiating contracts, working with publishers, and self-publishing. It also covers the work authors need to do after their book is out—publicity and marketing, connecting with readers, selling books, and evaluating the entire process, so you’ll be prepared when it comes to writing and selling your next book. It’s easy to feel comfortable following the advice you’ll find in The Essential Guide to Getting Your Book Published. Eckstut is a writer, entrepreneur and agent-at-large for the Levine Greenberg Literary Agency. Sterry is the author of eleven books. And throughout every chapter, they’ve included stories from successful authors who can inspire, warn, and motivate those who are new to the world of publishing.

The Book Doctors Pitchapalooza Video: Surprise Teen Winner

By David Sterry

On December 16, 2013

In About Writing, Book Doctors, Pitchapalooza, Videos

This is a Video from when we did Pitchapalooza in our hometown, Montclair NJ. Watch for surprise teenage winner.

911: The Power of Small Town Independent Book Stores

By David Sterry

On December 5, 2013

In About Writing, Book Doctors, Mini-memoir, Non-Fiction, Short Work

911 said the sign as we edged into the central Oregon town of Sisters. We weren’t sure if that was the population, or a cry for help. It was Saturday afternoon, and we were booked into Paulina Springs Book Company as part of our Putting Your Passion Into Print Tour. In fact we had put together this event to sell our books Satchel Sez: the World, Wit and Wisdom of Satchel Paige, and Pride & Promiscuity: the Lost Sex Scenes of Jane Austen, because our publishers, Simon & Schuster, and Random House, had told us it would be very difficult to do a successful event in a bookstore revolving around Satchel Paige or Jane Austen, both of whom are dead, and most likely will remain so. But Kate Cerino at Paulina Springs seemed to think differently, and had insisted on doing an event about Satchel Paige, instead of Passion Into Print. So there we were.

We walked into the store at 4:40 for our 5:00 event, and apart from Kate, none of the 911 Sisterites were there. Our expectations, which had been extremely low to begin with, plummeted as we spied the 30 empty seats sadly facing one lone chair, which was staring off into space self-consciously.

As we strolled around Sisters, we noticed that all the shops were closed, and no one was around. It was like a Twilight Zone episode. We began to wonder if there really were 911 people in Sisters, or if we were going to be abducted by author-starved aliens who would make us write books day and night for the rest of eternity.

Well, imagine our surprise at 5:00 when we returned to find Paulina Springs Bookstore packed with 35 of its 911 occupants. 3% of the population. If this was LA there would’ve been 300,000 people there. Our jaws hit the floor. Those melancholy chairs were now full and happy, brimming with Sisters bottoms, all waiting for us to say something intelligent, insightful and witty about Satchel Paige.

I scanned the crowd, and it suddenly hit me: there were only two people under the age of sixty in the audience. Talk about your target audience. Afterwards, the crowd asked great questions, and many of them shared their own Satchel Paige stories. It was America at its best, oral history flying all around us, right there in Paulina Springs Book Company, Sisters, Oregon, population 911. Turns out almost everyone there had seen Satchel pitch, which is not as strange as it might seem, since he barnstormed North America from Moosejaw to Miami. One woman told a story about when she was a little girl and her father took her to Comiskey Park in 1948 so she could see Satchel pitch against the Cleveland Indians. As she told us, her eyes glowed like gold as she lit up the room.

Towards the end of the event the Oldest-Man-in-the-Room raised his hand. In a voice weathered with age but still going gangbusters, he said, “I was the batboy on Satchel Paige’s team. My uncle was his manager. I used to ride in his car with him. He was fast. He would have made a great race car driver, Ol’ Satch.” He stole the whole show in about twenty seconds.

After the event, the Oldest-Man-In-the-Room approached me. He had several hundred thousand miles on him, but his smile was wide, his mind was tack-sharp, and he had incredible posture. Made me stop slouching just looking at him. He thanked me for writing the book. Then he told me that he had one of Satchel’s old gloves. I said I would love to buy it from him. He said, “No, sir, I want you to have it. Give me your address and I’ll mail it to you.” I insisted on paying for it, but he wouldn’t hear of it. He gave me his pen, and I wrote down my address for him. He carefully folded the paper and put it in his pocket. Then he stuck out his hand and I took it in mine. It was old and thin, but the grip was strong, with a little pump at the end. I hope I’m shaking hands as well as that when I’m 80. After we said our heartfelt farewells, I was distracted by someone asking me to sign a book, and this led to another signature, then another. As I signed the books, I was so happy when the buyers asked me to make the inscriptions out to their grand-sons and grand-daughters. Then it hit me: this is why I wanted to write the book in the first place, so the next generation would know about Satchel and his 6 Rules for Staying Young. As I signed, I felt a tug on my sleeve. It was the Oldest-Main-in-the-Room. I smiled to myself. I figured he probably forgot something. “Sonny, you got my pen.” I cracked up, handed him the pen, and smiled as I watched him walk away slow but steady, overjoyed at 44 to be called Sonny.

We thanked Kate, she thanked us, then we all patted each other on the back for quite some time. We promised her we’d be back when my memoir Chicken comes out in February, and she said she was looking forward to it.

Everyone in the store bought a book. It was the most successful event on our whole 13-stores-in-15-day tour.

As we packed up to leave Sisters, population 911, Arielle turned to David and said, “You never know.”

D & A: Why did you buck conventional wisdom and bring an event revolving around Satchel Sez: The Wit, Wisdom, and World of Satchel Paige into Paulina Springs Bookstore, when most publishers say in-store events about baseball players don’t work when the ballplayer is dead?

K: Someone in the store heard David being interviewed by Scott Simon on National Public Radio, and thought it would make a good event.

D & A: Why did you think an event about a Negro Leagues legend would work in your store when there are so few African-Americans in your town?

K: I don’t really think about it like that. We try to only bring in great events, so when people come to see an event here, they know it’s going to be interesting. Like all independent bookstores that have managed to survive, we have very loyal customers, and they support us.

D & A: So, you don’t make automatic assumptions of which books will draw crowds, and which won’t?

K: No, not really. We just try to bring in high-quality authors we think will put on really good events.

D & A: Your store has such a nice feel in it, it seems very intimate.

K: I think that’s important. A lot of people are intimidated by writers. A woman came to an event here and she said she’d always wanted to go to one of these events, but she felt intimidated. We have a very casual feeling here, and I think that makes a big difference.

D & A: And you had books I’d never seen before.

K: We’re able to hand-select the books we sell. I think almost every book in this store has been read by someone on the staff, or was recommended to us by a customer. One of our customers lives most of the time in Berkeley, and she comes into our store to buy books. I asked her why and she said, “You guys always have seem to have great books I can’t find anywhere else.” And she’s from Berkeley, where there are so many bookstores!

D & A: Your event was the most successful on David and Arielle’s 13 stores-in15-days Northwest Tour. Why do think the event such a success, in a town with 911 people?

K: Well, that’s a little deceiving. There are actually about 10,000 people who live in and around Sisters. But I think Paulina Springs Book Company is in many ways an intellectual center here in Sisters, and, in fact, for the larger Central Oregon community. The store’s owners, Dianne Campbell and Dick Sandvik, have worked very hard over the past nine years to develop strong audiences for our in-store events. People really pay attention to who we bring in. Like a lot of small towns all over America, many well-educated, interesting people live here. People have chosen to move here because it’s such a great place to live. We really work hard to get the word out on our events, and we benefit a lot from word of mouth in the community.

D & A: Do you think that publishers sometimes underestimate small-town bookstores’ ability to sell books and stage successful events?

K: Most definitely! We have a very hard time getting publishers to send their authors here. We’ve been very persistent, especially at making direct contact with writers. Authors like Sandra Dallas, Barry Lopez, Ivan Doig, and Craig Lesley came to Paulina Springs despite reservations of their publicists – and had great receptions and wonderful experiences. We think it’s time publicists and publishers took note that their authors might make a bigger splash here, rather than being part of the background noise in the big city. I was cleaning the files the other day and I found a note from Pete Fromm addressing this very point. “…the entire way to Boise, where the Barnes & noble experience was pretty much a bust. Meeting you guys, the dinner and the reading at your store turned out to be one of the high points of the entire trip. Thanks for pestering the publisher to get me there.”

D & A: That was our experience, too, Kate. Thank you so much for talking to me, and thanks for making us feel so welcome.

K: Thank you.

The Book Doctors Writing Tips Jerry Stahl With the Skinny on Fatty, Republican Sun Gods, and Happy Mutant Babies

By David Sterry

On December 3, 2013

In About Writing, Book Doctors, Interviews

To read on Huff Po click here.

I first met Jerry Stahl at the Los Angeles Book Fair, back when it was held at UCLA in Westwood, the second happiest place on earth. It was blazing hot, and Jerry was sitting in a booth trying to promote his book, squirming like a bug under a microscope as all the happy peppy people passed by. He looked like something out of a Kafka novel written by William Burroughs, a writer about to be transformed into a junky cockroach. Which is basically how I felt, having been in a booth trying to promote my own book next to Hollywood legend Janet Leigh, who was signing her new memoir, and had a line of adoring fans snaking around the block. While I sat there sweating like an amateur smuggler being interrogated at customs while a hundred bags of junk clogs his colon. Jerry is one of those rare writers who goes between Hollywood screenplays and novels. He writes dark subversive stories and he somehow continues to get away with it. I should, for the sake of full disclosure, admit that he is one of my favorite writers. Steeped in the grand tradition of Noir which has spawned such writers like Raymond Chandler, James Ellroy and Dennis Lehane, he also brings a wicked black LOL comedy to the table. Which is a very hard thing to do. Happy Baby Mutant Pills is his new book, a scathing, rollicking indictment of the pharmaceutical/chemical industry told from the perspective of a dope fiend hack who writes the horrifying disclaimers which come with almost all modern drugs. So I thought I’d check in with Mr. Stahl and pick his brain about Big Pharma, killing someone with a paperclip in the bathroom of the downtown LA Bus Depot, and the sick sordid business of publishing.

David Henry Sterry: What made you decide to write something about the wretched pharmaceutical industry? And why did you choose to attack the subject from the POV of the guy who tells us that being bitten by a werewolf may lead to “mild euphoria, feelings of newfound power, sudden appearance of full-body pelt and canine incisors during a full moon. Some patients report disturbing ‘incidents,’ followed by memory loss and occasional incarceration. See your doctor if you experience rapid ‘bulking up,’ four-legged gait, urge to urinate outdoors or kill and eat people”?

Jerry Stahl: The question would be “why not?” Sometimes a voice just feels right for the time. During a period of world-class insomnia, I found myself zoning on Morning Joe at four in the morning. But as soon the commercials came on — inevitably remedies for torments of the depleted testosterone, excess fat or frequent urination variety — I found myself riveted. Beneath the blatant comedy fodder of a product supposed to boost your manhood that can actually shrink your testicles, there’s a deeper unspoken and ultimately soul-crushing message: sure we might give you bleeding eyeballs, rectal ooze and suicidal thoughts — but guess what? Apparently your life is so hellish that busloads of people just like you have decided the only way to survive it is to take our pills — no matter how grotesquely unpleasant the side effects. If you want to understand America, follow the pharmaceuticals. Ironically, the reason I had insomnia is that I was on a toxic cocktail of drugs as part of a pharma-company trial to try and cure the Hepatitis C I’d had for decades, from being a junky. The non-FDA-approved medication wiped out my virus in a week. But the pills were so toxic, the doctors told me I couldn’t so much as touch my pregnant wife’s skin after I’d touched one. We either had to separate or have sex in bee-keeper suits. Think about that. One wrong move and the baby could’ve looked like a jellyfish with Tony Robbins teeth. Of course the pharmaceutical industry is appalling, but they also saved my life. It’s a moral dilemma. What if you have appendicitis and Joseph Mengele takes out your appendix? Do you shoot him once you’re up and around? The eternal question.

DHS: I was trained as a writer in the Disney system, where everything is plotted out beforehand to the point of strangulation. Which explains, in part, why Disney movies suck so hard, and why the nickname for the company inside those hallowed halls is Moushwitz. Do you spend a lot of time outlining and working on plot before you start writing?

JS: Wow. I’d heard Walt Disney was anti-semitic, but I didn’t know he ran a camp. Anyway, outlines give me hives. Somewhere Mailer said writing a novel is like driving a car at night. You can see about 20 feet up the road with your headlights, and once you cover that twenty feet, you can see the next twenty. You don’t know what you’re going to do next until you find out what you just did. For me voice is more important than plot. If I fall in love with a voice, I’ll follow it anywhere. In Nicholson Baker’s new novel, the narrator is riveting on the subject of lawn sprinklers. Burroughs can spend ten pages talking about his big toe, and I’m in. Mary Gaitskill, Raymond Chandler, Flannery O’Connor, Rick Moody — I’m not sure I could tell you the plots of any of their work, but I could probably recite entire sentences, because the voices got in my head. Screenplay-wise, outlines are a necessary contrivance. The people giving you money want to know how you’re going to get from A to whatever comes after A. In real life, plot is something you don’t see until its over and you look back, trying to figure out what the fuck happened.

DHS: You write with such gruesome, grotesque Grand Guignol style, are you ever tempted to try to tame the beast and write something that won’t offend, upset and turn off a huge chunk of the fly-by states? And do you ever get pressure from your publishers to do so?

JS: One man’s Grand Guignol is another mans’ weekend with the family. My favorite DeLillo line, from White Noise, is “the special grotesquerie of sane men leading normal lives.” Who gets to be arbiter of offensive vs. non-offensive? The inventory manager at Walmart? It’s a lame construct. (Not to mention, the Walton family keeps hundreds of thousands of employees in gnawing poverty, while they themselves live like Republican Sun Gods.) Fuck that. You want upsetting: how about, everybody you ever know and love is going to die, many in less-than-felicitous fashion, and there’s not a fucking thing you can do about it? It’s right there in the Bible. Beyond that, while they may not be reading me, I would guess there’s just as much gruesome in so-called flyover states as there is anywhere else. Don’t the Cheneys live in Wyoming? For the record, don’t think I never write about sunshine buttercups. For a while I’ve had a column in The Rumpus, OG DAD, about being a late-life second-time-around father. I’m a font of adorable tot anecdotes. Plus which, trust me, you haven’t gone near Grand Guignol until you’ve been front and center when your baby’s tearing out of the birth canal and your wife is screaming obscenities that would make Linda Blair blush and there’s enough gore on the sheets to make In Cold Blood look like Ellen. When my first child was born I was on heroin, and when my second was born, I remembered why I needed the shit. It looked like an axe murder. The most beautiful moments in life are not the most genteel, except in romance novels. To me, the scariest artist on the planet was Thomas Kinkade. As for my publishers, I’m lucky. They realize by now that I’m not Mitch Albom.

DHS: You’ve written a real memoir, Permanent Midnight, and a fake memoir, I, Fatty. Is there a difference as you approach this material, as you were writing these similar, but clearly different kinds of books?

JS: It’s funny, Philip Seymour Hoffman, who at one point was going to play Arbuckle, told me when we met that he read I, Fatty as another memoir — except in this one I’m disguised as a fat silent movie star. Which rang so true it made me squirm. Sometimes the author is the last to know. At readings, there are always people who tell me they found Permanent Midnight brutal and I, Fatty almost, you know, sweet. To me it’s the other way around. I recently had to re-read Permanent — out loud, for the book-on-tape. What surprised me is how, reading it now, PM has a kind of naiveté that I couldn’t see when I wrote it… But then I look at Fatty’s story, which — on the surface — couldn’t be more different than mine. Here’s an abused and abandoned fat boy who grows up to be a wildly successful and visionary baby-man movie star. The first actor to make a million dollars. Loved by the world until the world decides he’s a virgin-raping pig and publicly shames him into prison and penury. Hands down, I Fatty strikes me as a much more brutal book. Maybe Hoffman was right. Because I was emotionally naked behind the fat-suit — like Anton Scalia under his robes on Casual Court Fridays — I was able to show all the pain, without all the fireworks, in a way I didn’t have the chops, or the heart, to do in Permanent Midnight. Picasso said “Art is the lie that reveals the truth.” To me it’s the other way around.

DHS: Happy Baby Mutant Pills is written in the first-person, and it feels, in form anyway, like a memoir. What advice do you have for writers who want to take material from their own life and turn it into fiction?

JS: I’m a sucker for an unreliable narrator. And there’s an immediacy to first person that I love. Advice-wise, I would only say that, in my life, there are moments that have felt more like fiction than reality. Or maybe it’s just that I had to dissociate to survive. (I think it was Robert Stone who said writing a novel is like sanctioned schizophrenia — or maybe it was Cher.) In any event, those are the moments that inspire. On some level, the real subject of any first-person fiction is how the narrator sees the world. Whatever happens after “Call me Ishmael,” Melville lets Ishmael hold the camera.

DHS: What was your inspiration for the paperclip in this temple murder scene, which is somehow a hysterically funny and disturbingly graphic attack on all the senses, particularly the olfactory?

JS: I should probably say that, as I was writing the novel, I found myself idly performing a lobotomy with my Number 4 pencil. (I actually typed “slobotomy,” which is a better word.) But why lie? I can’t remember where that came from. I just remember why it came. My theory has always been, when you don’t know what to write, write something you’ve never read before. As for the olfactory issue, let’s just say, death doesn’t smell good. If you’ve been there, I don’t have to explain. If you haven’t, God bless, are you in for a big surprise.

DHS: They say you should write what you know. Clearly you know a lot about ingesting, injecting, being addicted to and getting clean from heroin. But did you do a lot of research into the pharmaceutical industry? Because it seems like you have a keen insider’s insight into that giant soul sucking industry.

DHS: I love to research. I always over do it, until I’m crushed under stacks of shit I absolutely have to get in the book — but which, if I included even half of, would choke the thing to death in five minute. What gets in is half random, half obsessive. For example, with a baby on the way I was obsessed with breast milk, which it turns out now includes everything from toilet cleaner to lithium. And that’s the healthy alternative. I have no insider’s insight, just an outsider’s obsession. Every time I see the olestra ad, with the famous “anal leakage” side effect, I think, some guy had to get up in the morning, drag his ass to the subway, get to the office and sit down with his Dilbert mug and his shitty MacDonalds apple turnover and actually write that. To some extent, this novel is my way of saying “Hats off!”

DHS: Who are some of your favorite writers, and why?

JS: It’s a changing roster. The last ten books I read and loved were Sam Lipsyte’s The Fun Parts; Michelle Tea’s Valencia; Lit by Mary Karr, Me and the Devil by Nick Tosches; Gun Machine by Warren Ellis, The Flame Alphabet by Ben Marcus; Days of Destruction, Days of Revolt, by Joe Sacco & Chris Hedges; I, Lucifer by Glen Duncan and — a couple of yearly re-reads — The Demon by Hubert Selby Junior and Denis Johnson’s Jesus Son. You couldn’t think of more disparate writers. But what unites them — for me — is that they all say things no one else is saying, in ways no one else is saying them. That’s what I crave in writing — and any other genre: artists who say the unsayable, or try to.

DHS: You move back and forth between writing for the screen and writing books. How is your approach different in these two mediums?

JS: For me, scripts are harder because they require more social skills. You can hide out in your pad and bang out a 800-page novel and never have to speak to a soul you don’t want to speak to. With movies — and I say this with love — when you’re not writing you’re talking to people all the fucking time. Sometimes they’re talking while you’re writing. That’s the nature of the beast. You can’t have a character blow his nose in his tie without justifying it. Which isn’t necessarily bad, just a different process. The best thing about movies & television- when it’s not the worst thing — is collaborating. I’ve been on a good run — I worked a couple years with Philip Kaufman on Hemingway & Gellhorn, which was like being paid to go to film school. Larry Charles and I have been writing together, working, among other things, on turning Pain Killers into a cable series, Manny & Mengele. LC’s got so many great show biz stories, I keep bugging him to do his memoir, because I’d kill to read the fucking thing. A couple weeks ago I did an episode of Maron, which meant hanging in a room with Marc Maron and a bunch of comedians. Fucking heaven.

DHS: Why did you choose to reveal to the American public that you were a heroin addict? What with the repercussions?

JS: The repercussions? I can’t say I thought about them. I was so desperate, I didn’t think about the pros and cons of ‘revealing’ anything. I was trying to survive. What can I say? I got a book deal and I didn’t look back. Once the check cleared, I got the money to stop living in the electricity-free, no plumbing basement of a crackhouse and actually get my own apartment. I got to stop going to the bathroom in restaurants. I bought a bed. The little things. People think just cause you give up dope, your life works out. In fact, once you give up dope, it just means you have to deal with all the shit in it without any buffer. On the natch. Which is harder, in some ways, than being on dope. The negatives? Inadvertently hurting some people I cared about by how I handled them in the book. I could have done a better job. And wish I had. But I’ve tried to make amends — and pay back all the money I borrowed or stole. That book, and every thing that happened after, was a miracle, but the bigger miracle was getting off dope in the first place. Getting clean doesn’t mean you’re Mr. Happy Guy the rest of your life. It just means you stop being Mr. Junky Asshole. As for the public, I don’t think we spend a lot of time thinking about each other.

DHS: Cocaine was my drug of choice, and I swear whenever I see someone snorting up a big fat juicy line, my nostrils start twitching and all I want is to perform the sacramental ritual: the chopping, the smoothing into lines, the rolling up of the $20 bill, and the Great Suck. I’m just curious, when you see someone on TV or in the movie shooting up, do you get a knee-jerk nostalgia for banging dope?

JS: Occasionally I see some skeek nodding and drooling at a bus stop, and I get a little jealous. You know that fucker isn’t sweating the mortgage. He’s living the dream. Usually when somebody shoots up on TV, they’re doing it wrong — jabbing the rig in and slamming the plunger down without getting a register, which takes me right out of the scene. One of my first jobs in the movie business was needle wrangler on Permanent Midnight. Not to brag. I had to show Ben Stiller how to draw blood back in the syringe. It’s been downhill from there.

DHS: Who would you rather party with, Fatty Arbuckle or Ernest Hemingway? Why?

JS: Budd Schulberg told me that whenever he met Hemingway, Hemingway wanted to box. But if you were a better fighter than him — which Schulberg was — Hemingway would get pissed off and sulk. So I’m gonna go with Roscoe. I don’t know about party, but I would have loved to hang with Arbuckle after Hollywood chewed him up and spit him out. After he’d been smeared by Hearst and jailed and — despite being found innocent three times — universally shunned. He couldn’t buy a gig, and just being seen with him made you socially suspect. But he made a comeback — not because he needed redemption — but because he wanted to make movies. Imagine the kind of heart that takes.

I don’t trust anybody who hasn’t been to hell. And Arbuckle survived an inferno, public and private, I can’t even begin to contemplate. I don’t necessarily want to meet those who achieve “greatness.” But I am in awe of people who survive the unsurvivable.

DHS: I hate to ask you this, but what advice do you have for writers?

JS: Don’t do it if you don’t have to. But if you have to, have no expectations. And don’t listen to any advice anybody has about writing. Just get your ass in the chair. The best thing anyone ever said to me on the subject was Bruce Jay Friedman, who wrote two of the funniest books in the English language, Stern and A Mother’s Kisses. He said, “When you write a sentence that makes you squirm, keep going.” I’ve been pretty much squirming ever since.

Jerry Stahl’s memoir, Permanent Midnight, was made into a movie starring Ben Stiller and Maria Bello, and his novels include Pain Killers, Perv — A Love Story, Bad Sex On Speed, Plainclothes Naked, I, Fatty (optioned by by Johnny Depp) and his latest, Happy Mutant Baby Pills (optioned by Ben Stiller.) Among other places, his much-translated fiction and journalism have appeared in Esquire, Playboy, The Pushcart Prize Anthology, The Believer and Details, where he was Culture Columnist for three years — and his blog, “OG Dad,” appears irregularly on The Rumpus. He has written extensively in film and television, including, most recently, the HBO film, “Hemingway & Gellhorn” & the odd episode of the IFC series, “Maron.” (He also appears in this tiny movie directed by Larry Charles, with whom he is collaborating on a cable series, Manny & Mengele.) Anthony Bourdain said, “Jerry Stahl should either get the Pulitzer Prize or be shot down in the street like a dog.”

David Henry Sterry is the author of 15 books, a performer, muckraker, educator, and activist. His new book, Chicken: Self-Portrait of a Young Man for Rent, 10 Year Anniversary Edition, has been translated into 10 languages. His anthology, Hos, Hookers, Call Girls and Rent Boys was featured on the front cover of the Sunday New York Times Book Review. The follow-up, Johns, Marks, Tricks and Chickenhawks</a>, just came out. He has appeared on, acted with, written for, worked and/or presented at: Will Smith, Edinburgh Fringe Festival, Stanford University, National Public Radio, Penthouse, Michael Caine, the London Times, Playboy and Zippy the Chimp. His new illustrated novel is Mort Morte. He is also co-founder of The Book Doctors, who have helped dozens and dozens of amateur writers become professionally published authors. They edit books and develop manuscripts, help writers develop a platform, and connect them with agents and publishers. Their book is The Essential Guide to Getting Your Book Published.

How to Get Your Book Published When Everyone Keeps Rejecting It

By David Sterry

On November 14, 2013

In About Writing, Book Doctors, Interviews

We first met Nura Maznavi and Ayesha Mutta at our Pitchapalooza during San Francisco’s legendary LitQuake. Lots of great writers pitched lots of great books that night. But when Nura pitched her anthology revolving around the love lives of Muslim-American women, we were blown away. She took charge of the room like a seasoned professional, she was funny, charming, articulate, and she had that indefinable It that makes people go: Wow! Plus, the book was so timely, so valuable, so necessary when the world is trying desperately to move from combative intolerance to respectful inclusion. From war and terrorism to peace and understanding. We helped them develop their proposal, hone their pitch, and when the time was right, we introduced them to a fantastic publisher who does exactly the kind of book they wanted to write. This is a mistake so many writers make. They don’t get their book into the hands of the person who is most likely to love, represent and/or publish it. In this case, that publisher was Laura Mazer at Soft Skull. As we suspected, she fell in love with the proposal, and offered them a contract. Right place, right time, right stuff. Nura and Ayesha gathered 25 Muslim-American women writers, and lo and behold, their pitch is now a book. Love InshAllah: The Secret Love Lives of American Muslim Women came out last week, and already they’ve had a feature in the New York Times written about them, and the demand has been so large, they sold out of the first printing practically before the book was even out.

THE BOOK DOCTORS: So, this must be a very exciting time, congratulations, we’re so excited for you.

NURA & AYESHA: Thanks, it is. We worked so long and so hard on this book, and there were so many times when we were sure it would never happen, so to have all this great response been fantastic

TBD: So many writers don’t consider who their audience will be, or in fact if there is even an audience, before they write their book. Why did you write your book, and why did you think there would be an audience for it is?

N&A: People are fascinated by Muslim women, but we didn’t see ourselves or our opinionated, independent and intelligent friends reflected in media stories, TV plotlines or movies. We decided this was the perfect opportunity to raise our voices and begin telling our own stories. And what better stories to tell than love stories? As Muslim women, our roadmap to love may be unique, but the destination is universal.

TBD: Most writers don’t understand how important a pitch is. It’s what a writer uses to get an agent and/or a publisher, it’s what the publisher’s marketing team (if they have one) will send out to the media, what the sales team will use to get bookstores to carry your book, what will entice readers on your author page, and on the back of your book, it’s what booksellers will tell customers when they’re looking for a book like yours.

N&A: Exactly! That’s why we spent so much time writing the pitch and practicing it aloud, to make sure it flowed well, that it really displayed what was unique and valuable about our project.

TBD: We always tell people to pitch their book as often as possible. To friends and family of course, but to your mailman, your waitress, your priest, total strangers, whomever. Every time you pitch your book, it’s an opportunity to test market your product. To figure out what works and what doesn’t, and how to make it better. And we meet a shocking number of writers who are afraid to talk about their book because they’re scared someone will steal it. Or hate it. But if you don’t tell anybody about your book, there’s a good chance it will and up just being a file buried in your computer. And you never know who’s going to be friends with somebody in publishing. That’s how David got published. He told an old friend about his book. Unbeknownst to him, her goddaughter was a literary agent. She took him on as a client. Then she married him.

N&A: That’s so romantic!

TBD: In a very book-nerdy way.

N&A: Exactly.

TBD: Since you won Pitchapalooza with your kick-ass pitch, go ahead, lay it on us, what’s your book about?

N& A: Love InshAllah: The Secret Love Lives of American Muslim Women is a groundbreaking collection of 25 writers speaking openly about love, relationships, sexuality, gender, identity and racism for the first time. Everyone seems to have an opinion about Muslim women, even (especially!) those who have never met one. We thought it was about time you heard directly from Muslim women themselves. You’ll be captivated by these provocative, funny, moving and surprising stories — each as individual as the writers themselves.

TBD: What made you decide to pitch the idea at our Pitchapalooza?

N&A: Our book proposal was dead in the water, publishers were unwilling to take a chance on this book. When we heard about LitQuake Pitchapalooza in September 2010, we thought it might be an opportunity for us to go public with our hunch that our book’s simple but intriguing concept — American Muslim women’s lives and loves, told for the first time by the women themselves — would have a broad appeal. Pitchapalooza helped us refine our message and hook. The judges’ feedback was invaluable in developing our book proposal. And the audience was so excited about the premise that we knew we’d been right about its appeal!

TBD: What are some of the biggest misconceptions about American Muslim women, dating, and sexuality?

N&A: Muslim women’s lives and sexuality have been politicized by both non-Muslims and Muslims for centuries. On the one hand, we’re seen as oppressed, submissive, and voiceless, and on the other we’re asked to live within a limited definition of the “good Muslim girl”. Neither of these paradigms allows us to celebrate our personal lives, which are full of joy, creativity, beauty, challenges, doubts and mistakes. Both extremes seek to box us into a narrow “real Muslim woman” frame, but by telling our own stories, we are revealing a reality that is far more complex and compelling.

TBD: What were some of the challenges in putting together an anthology with all these women?

N&A: Editing was the most challenging and most rewarding experience of all. We spent a lot of time supporting our writers in taking their stories to the place of honesty and vulnerability that resonates with readers. And, through the process of editing, we developed wonderful relationships with each writer. We deeply love and respect them all!

TBD: Are you afraid that some fundamentalist Muslims will take offense at your book?

N&A: Fundamentalists certainly aren’t limited to Muslims, as we saw with the recent controversy generated by a fringe group in Florida over the TLC show All-American Muslim! There are some people on both sides who want to keep Muslim women tightly inside a box. That said, a filmmaker friend of ours visited over 200 US cities recently and brought back this message: People are tired of the politics of fear and are hungry to connect with each other in more meaningful and compassionate ways. We believe her, and we believe that the overwhelming majority of Americans are going to welcome and be excited by this book for that very reason. Any book is going to have its critics, but we’re confident that most people are going to celebrate these unique, thought-provoking and beautiful voices.

TBD: What’ve been some of the difficulties in dealing with the publishing world?

N&A: A Pitchapalooza judge said that large publishers are leery of taking risks on unknown writers or an untested market.

TBD: That’s why I thought Soft Skull would be perfect for you.

N&A: Absolutely. They’re a independent, cutting-edge publisher, and they respected our context and viewpoints on everything from the stories to the cover of the book, which can be a contentious and difficult issue for writers of color. In fact, the cover is a wonderful example of our partnership: The conventional image on most books about Muslim women is of a veil or veiled woman, even when it has nothing to do with the story or writer. After we explained why that was inappropriate, we found a gorgeous, novel and provocative image to use instead: lingerie! The lingerie strewn across the bed is a metaphor for the book: Muslim women revealing their most intimate thoughts and experiences to you.

TBD: What do you hope your book will communicate to the world?

N&A: We are proud to offer this book as our contribution to contemporary, multicultural American literature. We believe these stories will start conversations in families and between communities about the similarities that bind us together, and the differences that enrich us. We hope that this book inspires dialogues in the American Muslim community, particularly among women, who have been waiting a long time to have these discussions. We’re so ready to engage with each other! Regardless of our differences, we can choose to interact with each other in a compassionate and respectful way. By reading these provocative, funny and moving stories, you’ll discover that what we all have in common is the desire to love and be loved for who we are.

Ayesha Mattu & Nura Maznavi are the co-editors of the anthology, Love, InshAllah: The Secret Love Lives of American Muslim Women” (Soft Skull Press, 1/24/12). Facebook. Twitter. Amazon.

Art of the Memoir: Marion Roach Smith on NPR, Hating Redheads, & Something Larger than Herself

By David Sterry

On November 12, 2013

In About Writing, Book Doctors, Interviews

To commemorate the publication of the 10 year anniversary edition of my memoir Chicken Self:-Portrait of a Man for Rent, I have decided to do a series of interviews with memoirists I admire. Marion Roach Smith not only talks the talk, she walks the walks. She is a memoirist, journalist, and has now written a book which every memoirist should own and scour. Here’s what she had to say about the Art of the Memoir

David Henry Sterry: Why in god’s name did you decide to write a memoir?

Marion Roach Smith: Ha ha ha. I’ve written and published several, as well as countless radio essays, op-eds and the like from my point of view. My recent book, The Memoir Project: A Thoroughly Non-Standardized Text for Writing and Life, contains lots of personal essays. I write memoir to understand things. My first book was an expansion of a New York Times Magazine piece I wrote about my mother’s Alzheimer’s disease. She was 49 when she got sick, and there had never been a piece in the popular press about the disease. Hard to imagine now, I know. Mine was the first, and went on to become one of the most reprinted pieces in the magazine’ history. The first book followed. My reason for writing the piece was to do some advocacy journalism. Same for the book. Change the world. Get funding. Make people care. It worked.

DHS: What were the worst things about writing your memoir?

MRS: There are no worst things. There are consequences, good and bad. On the good side, I’m quite sure that much like in life, success in writing is all about which aspects of your experience you choose to emphasize. In those terms, the worst thing, as you say, can be learning something you were unprepared to learn.

DHS: What were the best things about writing your memoir?

MRS: The best thing is learning things you were unprepared to learn. Hey, it beats the hell out of watching reruns on TV or surfing the web. Some of my middle-aged friends tell me they would like to feel something again. Write about your life. I promise, you’ll feel something.

DHS: Did writing your memoir help you make some order out of the chaos we call life?

MRS: Order. Absolutely.

DHS: How did you make a narrative out of the seemingly random events that happened to you?

MRS: Random? Really? Says who?

DHS: How was the process of selling your memoir?

MRS: I have found that all my different pieces of memoir have done fine. The first sold off of a magazine piece, as I said. The second book-length memoir I wrote was tucked inside a book called The Roots of Desire, which is on the history of red hair. I’m a redhead. No one had ever written that rich history, so it was a first, and easy to pitch, tracing the mutation of a gene back to its eruption in the genome and looking at all the art and story, drama, iconography worship and hatred of redheads. It was a first. The individual radio essays I pitch to NPR, one at a time.

It goes fine.

DHS: How did you go about promoting and marketing your memoir?

MRS: I learned a great lesson years ago, which is to not go for reviews, but to go for features. So for book-length pieces, I contact newspaper feature editors, beauty and science editors (for the book on red hair, for instance), seeking feature pieces on the topic. It works well. I blog, I promote other writers, and they promote me; I use social media wisely.

DHS: Did you have difficulty speaking in public about the intimate aspects of your memoir?

MRS: Not a bit. Successful memoir is not about me. It’s about something larger, and I am the illustration. That is, if you want anyone to read it. The intimacy with the audience becomes about the larger, universal topic. It’s a great experience.

DHS: How did your family, friends and loved ones react to your memoir?

MRS: Family is a pizza, and everyone gets a slice. That being the case, no two family members see or remember a single event the same way, so you are going to get blowback. “That never happened, “ is what you’ll hear. And she’s right, the sister who says that to you. “That’s not the way it happened,” I say to that. “To you. That’s the way it happened to me.”

DHS: I hate to ask you this, but you have any advice for people who want to write a memoir?

MRS: Memoir is about territory, and you have to stake yours out, walk its perimeter. When you do, you’ll find that each good story is bordered by your areas of expertise. I’m a woman, a sister, a wife, a mother, a member of my college board of trustees; I live with a fine dog, I sail, garden, play lots of sports. These are individual areas of expertise. Write from one of those at a time and you’ll never be tempted to write one of those turgid tomes that begins with the birth of your great-great grandfather, and ends with what you had for lunch yesterday.

Marion Roach Smith believes that everyone has a story to tell. The author of four books, all of which contain a large degree of memoir, her most recent book is The Memoir Project: A Thoroughly Non-Standardized Text for Writing–And Life, (Grand Central, 2011) an irreverent, quirky, provocative product of the countless memoir classes she has taught for more than a decade. Under the name Marion Roach, she is the author of The Roots of Desire: The Myth, Meaning and Sexual Power of Red Hair, (Bloomsbury, 2005), a wild blend of memoir and history; the co-author with famed forensic pathologist Michael Baden, M.D., of Dead Reckoning (Simon & Schuster, 2001), a hands-on, behind-the-scenes journey into the world of forensic science; and of Another Name for Madness, (Houghton Mifflin, 1985), the first, first-person account of a family’s dramatic struggle with Alzheimer’s disease. That book was an expansion of a record-breaking reprint of a piece she published in 1983 in The New York Times Magazine. A former staff member of The New York Times, she has written for The New York Times Magazine, Prevention, The Daily News, Vogue, Newsday, Good Housekeeping, Martha Stewart Living, Discover and The Los Angeles Times. A commentator on National Public Radio’s All Things Considered, from 2005-2011 she was the author and voice of The Naturalist’s Datebook, heard daily on Martha Stewart Living Radio, Sirius/XM 110.

David Henry Sterry is the author of 16 books, a performer, muckraker, educator, activist, and book doctor. His new book Chicken Self:-Portrait of a Man for Rent, 10 Year Anniversary Edition, has been translated into 10 languages. He’s also written Hos, Hookers, Call Girls and Rent Boys: Professionals Writing on Life, Love, Money and Sex, which appeared on the front cover of the Sunday New York Times Book Review. He is a finalist for the Henry Miller Award. He has appeared on, acted with, written for, been employed as, worked and/or presented at: Will Smith, a marriage counselor, Disney screenwriter, Stanford University, National Public Radio, Milton Berle, Huffington Post, a sodajerk, Michael Caine, the Taco Bell chihuahua, Penthouse, the London Times, Edinburgh Fringe Festival, a human guinea pig and Zippy the Chimp. He can be found at www.davidhenrysterry.com. https://davidhenrysterry.com/