Author, book doctor, raker of muck

David Henry Sterry

Category: About Writing Page 2 of 4

Book cover of Lowriders to the Center of the Earth by Cathy Camper and Raul the Third; characters in a car driving underground

The Book Doctors: Cathy Camper on Lowriders, Graphic Novels and Diversity in Books

We first met Cathy Camper when she won our Pitchapalooza at the great Portland bookstore Powell’s. The first book in the series did so well that the second one is out now, so we thought we’d pick her brain about books, lowriders, outer space, libraries and diversity in books.

Read the interview on the Huffington Post.

Book cover of Lowriders to the Center of the Earth by Cathy Camper and Raul the Third; characters in a car driving underground

Chronicle Books

The Book Doctors: Tell us about the new book.

Cathy Camper: Lowriders to the Center of the Earth came out July 2016. This graphic novel follows Lowriders in Space. The three main characters are the same, but you can read each book on its own and still understand what’s going on. At the end of Lowriders in Space, Genie, Elirio, Lupe and Flapjack Octopus’s cat goes missing. The three embark on a crazy road trip to find their cat. It leads them down into the Underworld, ruled by Miclantecuhtli, the Aztec God of the Dead. He’s catnapped their gato, and to get back Genie, it will take all their combined wits and camaraderie to outwit La Llorona, Chupacabra driving a monster truck, and Miclantecutli, who wears a luchadore cape of eyeballs! Similar to the first book, Raúl III illustrated it all in ballpoint pen, with the addition of a green pen in this book, because they get lost in a maíz maze along the way.

TBD: How was it different writing the second book after the first book did so well?

CC: Once you have a book out there, there’s always pressure to deliver another book that’s equally good. Luckily, I was already thinking up book two at the same time I was writing book one. I had to do a big rewrite early on, which was tough, but the book kept getting richer and richer the more I wrote. Also – a big difference – when I wrote book one, I didn’t know who would illustrate it, or even if it would be a graphic novel or picture book. But with book two, I was able to write towards Raúl III, and his style. I even asked him, “What do you like drawing?” He said, “Bats and skeletons.” So I wrote the story to let his artwork flourish. In this way, we work together more like musicians, and it’s really fun.

TBD: There seems to be this idea in the publishing community that Latino people don’t read books. Could you address that please?

CC: Well that’s sure not been our experience – every school visit and author talk we’ve done, we have Latinx loving our book, both kids and adults. Those publishers might need to look at it the other way around; if people aren’t buying their books, maybe you don’t have things people want to read. School Library Journal just chose our book as one of their top Latinx books of 2016 for kids, and we got this best books of 2016 shout out from Gene Yang, Ambassador of Children’s Books, so there ya go!

TBD: What are some of the challenges of writing a graphic novel, as opposed to a novel without images?

CC: A graphic novel is a collaboration (unless you’re drawing it too), so you can’t be too precious about your words….lots get edited, cut and changed. Writing a comic is more like writing a film than fiction; your words are instructing actions. So you need to be like a director when you visualize what happens; it’s boring to have lots of static scenes with crowded dialog. Sometimes, you can sneak a little poetry into the text, but more often, the poetry exists in the meld between text and art.

Photo of Raúl Gonzalez III and Cathy Camper smiling

Cathy Camper (right) and Raúl Gonzalez III (left)

TBD: Tell us about the process of working with your illustrator.

CC: Raúl III and I are lucky, because we get along super well. When we started to work together, we had only spent around eight hours together (he lives in Boston, I live in Portland, OR), but we both have a good work ethic, a similar sense of humor, and we give each other a lot of give and take in the books’ creation. Generally, I write the story first with the editors, then it goes to Raúl and the art director, for the blocking of panels and pages, and artwork. In most kids’ picture books, the artist and illustrator only communicate via the editor. But Raúl and I often share ideas; he might suggest text, and I might tell him something to tuck in the illustrations. It really is like playing jazz, lots of improvisation and adding in things we discover along the way.

TBD: How has being a librarian affected your work as an author?

CC: I wrote these books because I couldn’t find them to give to kids at my library. We desperately need more diverse books, and books that appeal to boys. Working around teachers, parents and kids all day, I know what books are connecting with folks. I’m also pretty good at pitching books to people – I do it for my job! As a librarian, I’ve also learned a ton about publishing and the business side of books, how books are made, ordered and promoted.

TBD: What is your next project?

CC: I’m working on the third lowrider book. It’s called Blast from the Past; L’il Lowriders in Space. Remember L’il Archies, or the Muppet Babies? This is the same thing – it’s all about our three heroes when they were kids, their families and where they grew up. I have an Arab American picture book that will come out in 2019, called Ten Ways to Hear Snow with Penguin/Dial. There’s another Arab American picture book in the works, and a YA novel called Circle A, about some kids in the ‘80s that meet some punks squatting in an abandoned house. That one deals with issues of social justice, race, sexual orientation and how images are misused in the media, all issues that are front and center right now. I look at each book as a good adventure, you never know where it will lead.

TBD: What or some graphic novels you love, and why?

CC: For kids, I enjoyed Fantasy Sports by Sam Bosma, and The Hilda comics by Luke Pearson are really imaginative. I also recommend March Grand Prix by Kean Soo, for kids that ask for more comics about cars, since it’s about car racing. I thought the Lunch Witch books by Deb Lucke were also great. For adult comics, I love Ed Luce’s Wuvable Oaf, and thought the compilation The Shirley Jackson Project edited by Rob Kirby, of comics about Shirley Jackson, was fantastic.

TBD: Any exciting news about Lowriders in Space, since it came out in 2014?

CC: Yes, Lowriders in Space got nominated for a Texas Bluebonnet Award, so Raul and I have done a lot of author presentations down there, and felt all kinds of love from the Lone Star State. The Bluebonnet committee is made up of awesome librarians and educators, and they posted a lot of fun material educators and parents can use to supplement our book.

Also, both Raúl and I have heard many accounts of how our books connect with kids. The most touching is testimony that they are a gateway books, for kids who just wouldn’t read. For kids that don’t see themselves reflected in books, for kids that struggle with reading, for autistic kids – we’ve heard again and again our book was the spark that lit the flame of how exciting reading can be. As creators, we’d hoped to share a story in our heads with folks, but to have those stories open the door to the pleasure of a lifetime of reading? We are totally awed, and honored.

TBD: We hate to ask you this, but what advice do you have for writers, illustrators, or graphic novel people?

CC: Keep writing. Writing is like a boiling pot; if you have talent and write enough, it will get better and better, something good will eventually boil over and someone will notice. My other advice is to do work in the DIY/alternative world, the same as you do in the mainstream world. Eventually the two overlap, and the adventures and skills you learn in both end up complimenting each other. And for writers of color, and writers outside the mainstream, don’t give up! We need your stories, and you are the future.

Cathy Camper is the author of Lowriders in Space, and Lowriders to the Center of the Earth, with a third volume in the works. She has a forthcoming picture book, Ten Ways to Hear Snow, and also wrote Bugs Before Time: Prehistoric Insects and Their Relatives. Her zines include Sugar Needle and The Lou Reeder, and she’s a founding member of the Portland Women of Color zine collective. A graduate of VONA/Voices writing workshops for people of color in Berkeley, California, Cathy works as a librarian in Portland, Oregon, where she does outreach to schools and kids in grades K-12.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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You Belong to the Universe: Buckminster Fuller and the Future by Jonathon Keats

The Book Doctors: Jonathon Keats on Buckminster Fuller, Being a Critic, a Writer, and How to Get Unusual Books Published

We first met Jonathon Keats many years ago, and we were immediately struck by what an eclectic set of interests he had, and what amazing bowties he wore. He’s working on a couple new projects, and his book You Belong to the Universe: Buckminster Fuller and the Future came out this year, so we picked his brain about philosophy, lighting, publishing, and how to get strange and beautiful books published.

Read the interview on the Huffington Post. 

Jonathon Keats, author

Jonathon Keats (Photo: Jen Dessinger)

The Book Doctors: First of all, tell us about your new book.

Jonathon Keats: I’ve written a book that explores the legacy of Buckminster Fuller, a visionary inventor and architect who styled himself as a comprehensive anticipatory design scientist. Fuller spent much of the 20th century striving “to make the world work for one hundred percent of humanity.” His visionary thinking led most famously to his invention of the Geodesic Dome, but I believe his deeper legacy was as a pioneer of what we now refer to as world-changing ideas. Many of these – such as visualizing global resources and gaming world peace – were not possible in Fuller’s lifetime but have become feasible since his death in 1983, and are now urgently needed to meet the growing demands of an exploding world population.

My ambition with this book is to revive Fuller’s comprehensivist approach to framing and addressing colossal problems. Along the way I delve into his life story and personal eccentricities. This is a man who seriously proposed to make cars with inflatable wings and to build a dome over Manhattan. He was equal parts genius and crackpot, and I believe we need to consider all aspects of his character if we’re going to responsibly revive comprehensive anticipatory design science in our own time.

You Belong to the Universe: Buckminster Fuller and the Future by Jonathon Keats

Oxford University Press

TBD: How exactly does one go about becoming a professional conceptual artist and experimental philosopher?

JK: It happened by default. I studied philosophy in college, but ultimately found it too stiflingly academic. So I sought ways in which to do philosophy in public, engaging the broadest possible audiences in questions that ultimately concern everyone: questions about what we value in life and what kind of future we want.

For instance, I recently designed a camera with a hundred-year-long exposure. Hundreds of these devices have been hidden in cities worldwide. You might think of them as surveillance cameras, invisibly watching over the decisions we make. They’ll reveal our activities to future generations that have no way of influencing us yet will be impacted by many of the choices we’re making today.

I’ve found the art world to be the most permissive realm in which to undertake these large-scale thought experiments. If I’m a conceptual artist, it’s really a matter of convenience. Conceptual art provides cover for doing what I’ve always done, which is to systematically question everything.

TBD: What has being a critic taught you about writing?

JK: Criticism keeps me honest. It exposes me to other work and helps me to examine my own work at a distance.

TBD: How did you go about getting your book published?

JK: This is my third book with Oxford University Press. My first book was about language and my second one was about forgery, and before those I wrote a collection of stories inspired by Talmud, which was published by Random House. My interests are eclectic and my writing reflects that. I suppose it can be a liability in terms of getting published, since publishers may be unsure of how to define me, but at a certain point, the eclecticism became a defining characteristic. My books all have in common the fact that they have nothing in common except my eclectic sensibility. Somehow it seems to work – and eclecticism turns out to be a good starting point for writing about a comprehensive anticipatory design scientist.

TBD: What do you want people to take away from the book?

JK: I want people to understand Buckminster Fuller’s way of thinking. Equally important, I want people to appreciate the limitations of his worldview. Fuller was a techno-utopian who believed that all problems could be solved by engineering. This assumption has become mainstream as companies like Google have come to dominate the planet. By seeing the ways in which Fuller failed – and there were many – we can be smarter about technology and how we engage the new economy.

TBD: Tell us about the global warming ice cream project.

JK: Maybe I should blame it on Fuller. He was obsessed with data visualization. Toward that end, he invented the Geoscope, a vast animated globe intended to reveal patterns ranging from cloud cover to human migration. While the Geoscope never got built, visualization has subsequently become increasingly mainstream. We’re increasingly immersed in big data, and we increasingly rely on visualization to model complex systems.

Yet for all the benefits of visualization, we remain incapable of understanding many phenomena, from the accelerating expansion of the universe to the intricacies of climate change. So I started thinking about whether visualization was the only way of examining complex patterns, and I realized that there was another option. Instead of visualizing complex systems, we could gastronify them. In other words, we could eat our data.

The human gut turns out to be a remarkably intelligent organ, second only to the brain in number of neurons. The enteric nervous system is also manifestly unlike our gray matter, as is suggested by talk about ‘gut feelings.’ By representing scientific models with digestible biochemicals instead of colored arrows, it’s possible to expose scientific phenomena to the alimentary canal, where they may be understood in terms that elude the brain.

Over the past year, I’ve been developing a chemical language based on the effect of substances like vanillin and capsaicin on receptors lining the intestine. Practically any phenomenon can be represented, but I’m initially concentrating on global warming, transforming the carbon cycle and albedo effect into edible feedback loops. My gastronification of the global climate will be presented next month at the STATE Festival in Berlin, where it will be consumed not only by climate scientists but also the general public.

I’ve chosen to serve the climate feedback loops in a specially-made sorbet, since ice cream seems to be universally popular and is bound only to become more so as the planet warms. Unlike the conundrum of dark energy, climate change needs to be understood by everybody because we need to act on it as a society. By consuming my sorbet, people may internalize the problem, emotionally confronting climate change through the enteric nervous system.

Jonathon Keats's anthropocenic sorbet

(Photo: Daniela Silvestrin)

TBD: How does being a visual artist influence you as a writer?

JK: I really don’t differentiate between the two modes of expression, at least at the outset. In some cases ideas are more effectively explored through narrative, while others can be examined more incisively through an object or installation. So for any given project, I decide on an approach that I think will be most generative. There are countless considerations – such as the trade-off between control and flexibility – but ultimately I work on instinct.

And I’m also pretty promiscuous. Over the years I’ve made numerous artist’s books, and my installations inevitably involve language. Just consider all the words I’ve used to talk about data gastronification – and I’m only getting started.

TBD: What were some of your favorite books as a kid, and why? What are you reading these days?

JK: My favorite books as a child are still some of my favorites, and remain some of the most profound influences on what I do every day. Harold and the Purple Crayon showed me how to create an imaginary world with the simplest imaginable materials. Goodnight Moon taught me philosophy. (What to make of the page reading “Goodnight nobody”? I’m still trying to figure it out.) The light touch of the best children’s books allows them to probe deeper than most anything else ever written. In everything I do, I strive for that lightness. I have yet to achieve it.

The books I’m reading today are often those that I’m reviewing. (The most recent is Time Travel by James Gleick.) Then there are new books by friends, such as Damion Searls’s excellent forthcoming history of the Rorschach Test, The Inkblots. And finally there are books I find myself rereading on a regular basis, always finding something I hadn’t previously noticed. One of those is Five Hundred and Seven Mechanical Movements by Henry T. Brown. (The title pretty well encapsulates what it’s about.)

TBD: How would you improve the English language?

JK: I think we could benefit immeasurably by adding to our relatively meager stock of tenses and moods. One addition that comes to mind in this election season is the faithful. It would work much like the conditional, only instead of indicating statements of possibility, the faithful would mark statements of belief. (Present: I have, you have, s/he has. Conditional: I would have, you would have, s/he would have. Faithful: I believe I have, you believe you have, s/he believes s/he has.) The widespread adoption of the faithful tense – especially the first person faithful – might lead to greater accountability not so much because politicians would actually use it but because we’d be more attuned to what they were avoiding.

TBD: We hate to ask you this, but what advice do you have for writers?

JK: The virtues of procrastination are greatly underestimated. I tend to do my most interesting work when I’m working on too many things and alternatingly procrastinating on all of them. Projects get mixed up in my head. Serendipitous connections occur to me. And serendipity is a pretty good proxy for creativity.

Jonathon Keats is a writer, artist and experimental philosopher. He is recently the author of the story collection The Book of the Unknown (Random House), winner of the American Library Association’s 2010 Sophie Brody Medal, as well as Virtual Words: Language on the Edge of Science and Technology (2010) and Forged: Why Fakes are the Great Art of Our Age (2013), both published by OUP.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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"Cruel Beautiful World" by Caroline Leavitt book cover

The Book Doctors: Caroline Leavitt on Writing, Dangerous Love, Charles Manson, and Getting on NPR

When we first moved to New Jersey, we were lucky to meet a few local writers. One of them was Caroline Leavitt. We kept running into her at writers conferences and book festivals, and we became huge fans of her and her books. She is the quintessential writer’s writer. When we found out about her new book, Cruel Beautiful World, we picked her brain on the state of writing, publishing, and how the heck she got Scott Simon to interview her on National Public Radio.

Read the interview on the Huffington Post.

Caroline Leavitt with The Book Doctors

 

The Book Doctors: We have often thought that it is a cruel beautiful world, so your title really captured our eye. How did you come up with that cruel and beautiful title?

Caroline Leavitt: My 20-year-old actor son Max came up with it, and it seemed to fit, because I was writing about that time when the innocence of the ‘60s slammed into the dangerous reality of the ‘70s. I’m awful at titles. They always get changed by Algonquin. But this one seemed to stick. Plus, I’m like you. I think the word is so, so beautiful, with so much joy, but to appreciate that joy, you have to experience the absolute cruelty of it, as well.

TBD: We heard you recently on NPR with Scott Simon. How did that interview come about, and what was it like to talk about your book with Mr. Simon?

CL: My genius publicist got me on! It was a blast. Scott Simon is really calming and funny—and I was really happy that I was able to make him laugh. Plus, he asked such thoughtful questions. I was just so honored.

TBD: What is your daily routine for writing a novel at this point? How many drafts did it take to get Cruel Beautiful World ready for publication? Do you rely on readers and editors to help along the way?

CL: I try to write four hours every day. I have to know the beginning and the end, and I usually do a 30-page writer’s synopsis that changes every time I sit down to write. It took about 28 drafts for Cruel Beautiful World, maybe more, because I lost count, and it morphed into a very different book than what I initially thought it would be. I totally relied on my Algonquin editor, Andra Miller, who seemed to know what I needed to do before I did it. And I totally rely on other writers to read drafts and discuss things with me. I couldn’t do it alone.

TBD: What was your inspiration, the diving board that led you to plunge into the pool of this book?

CL: I wanted to write this story when I was 17. I sat behind a girl in study hall who had a much older fiancé who was controlling, which I thought was weird. Then a year later, she broke up with him and he stabbed her. I was horrified! But I couldn’t write about it because I kept wondering, how did she stay with someone for five years and not know he was capable of this? Ah, then ten years passed, and two weeks before my wedding, my fiancé dropped dead in my arms. I was so cataclysmic with grief that I knew I would die if I had to keep doing it. So against all advice, I hurled myself into a relationship with a man who wouldn’t let me eat (I was 100 pounds but he thought I was too heavy), monitored what I wore, didn’t want me to see my friends or his friends. Why did I stay? Because if I left, then I’d have to grieve. The final countdown was when I discovered he had deleted a page or so of my novel in progress and replaced it with a Groucho Marx series of jokes. When I protested, he said, “What’s yours is mine. We are the same person.”

So I understood staying in a controlling relationship, losing yourself, but I didn’t have the novel until four years ago, when I noticed an online request from my high school friend’s sister. She was still haunted by the crime and wanted anyone who knew anything to talk to her. Then I had my story!

"Cruel Beautiful World" by Caroline Leavitt book cover

TBD: The novel seems to be in some ways about dangerous love, and about a strangely taboo subject in our culture: love in old age. What made you decide to tackle these topics?

CL: See above for the dangerous love! Love in old age is my homage to my mom. She was jilted at 17, married my father, a brute, and when he died in his 50s, she swore off men. Hated them! She lived alone until she was 90, when she couldn’t handle the house and we moved her into an independent living place. She hated it, screamed at me to take her home. And then suddenly she didn’t. She met this man Walter and impulsively kissed him, and they fell in love—she told me “for the first time.” They were inseparable for four years, and then my mom began to get dementia. And after she did, Walter fell and died, and my sister and I never told our mother. So my mom, who is now 99, thinks he is still alive, that she has just seen him, that he is living with his kids and will call her soon. It’s kind of lovely how happy she is.

TBD: We were watching Aquarius, David Duchovny’s new show, and one of the characters in it is Charles Manson. Why do you think we still have this intense fascination with a man who has a Nazi swastika carved into his forehead?

CL: Because what you initially saw was not what you ended up getting. Manson looked just like any ‘60s hippie. He had all the extras. He lived on a communal ranch. He preached love and everyone was welcome. Even Dennis Wilson liked him and had Susan Atkins babysit his kids! The Manson Girls adored him. When you think of who he really was, it gets scarier because I keep thinking—I could have been a Manson girl in the ‘70s. So could a lot of girls. Manson still being alive and around fascinates us because he really is pure evil—this tiny little old man now—still scares us.

TBD: David was coming of age in that strange period between the 60s and the 70s, when America went from being obsessed with flower power and the Grateful Dead to disco and cocaine. What draws you to this strange crossroads in American history?

CL: Oh, I was coming of age then, too. I wanted to go out to San Francisco and wear flowers in my hair and “meet some gentle people” but I was too young. So I hung out at the Love-Ins in Boston with my older sister. There was such profound hope in the ‘60s, a sense that we really could change the world for the better. And then the ‘70s hit. And Nixon invaded Cambodia. And Kent State happened. And the Mansons. What happens when dreams turn into a reality you didn’t expect? Can you still find meaning in your life? That’s what really interested me.

TBD: We work with so many writers who have a bizarre conception of what it is to be a writer: you’re suddenly filled with inspiration, you dash off your opus, and then you sit in your cabin by the lake while the royalty checks roll in. Of course, anyone who’s written a book knows it’s mostly sitting by yourself in a room, slogging away and trying to chisel out a work of art and commerce from a lump of clay you have to create with your imagination. As authors who’ve been writing for decades, we have to ask, why the heckfire do you do it?

CL: I firmly believe if I didn’t do it, I would be insane. And also because I love the whole sensation of being in another world, of creating characters. Maybe I am a bit of a masochist, but I love the hard, hard work.

TBD: We must confess that we’ve known Caroline Leavitt for quite some time, we are fellow New Jersey writers, and we know that she, like so many of our distinguished writer friends, spends portions of her life being terribly nervous. Why do you think that is?

CL: Ha, that made me laugh! I think writers are perhaps more broken than the average person, that writing heals us. And, of course, that means, when we aren’t writing, we are searching for that stray Valium we just know was around here.

TBD: When we were looking for a publisher for The Essential Guide to Getting Your Book Published, we turned down a much larger offer from one of the Big 5 publishing houses to go with Workman, an independent publisher. We believe our book would now be out-of-print, instead of in its third edition, if we had taken more money and gone with a publisher who really didn’t know how to reach our audience, one owned by a corporation whose guiding principal is profit as opposed to developing and nurturing writers. What are your thoughts about finding the right publisher for your book?

CL: The right publisher is everything. I have had five (count ‘em) before I got to Algonquin. Two small ones went out of business. Three big ones ignored me. My sales were enough to buy groceries. When I got to Algonquin, everything changed. I kept saying, “You know I don’t sell, right?” And they kept saying back, “You will now.” Six weeks before Pictures of You came out, it was in its sixth printing. The month it was out, it was on the New York Times Best Seller List. All of a sudden I had a career, and the people who wouldn’t take my calls before were now calling me! I’ve never been treated so well. Algonquin respects their authors, they keep selling a book long after it’s been out—and they totally work out of the box, which gets amazing results. I call them the gods and goddesses for good reason.

TBD: What are you currently writing? What are you currently reading?

CL: I’m writing the first chapter of my new book, and I’m too superstitious to say anything about it. I’m reading Shelter in Place by Alexander Maksik, which is fabulous, and I have this book Idaho by Emily Ruskovich.

TBD: We hate to have to ask you this, but we do. What advice do you have for writers?

CL: Never ever ever ever give up. Never. Someone says, “no”? The next person might say, “yes.” And do not write to the marketplace. Write the book that speaks to you, that is going to change YOUR life. If your book can do that, well then, it will change the lives of others, too.

Caroline Leavitt is the author of the Indie Next Pick Cruel Beautiful World, and the New York Times Bestsellers Pictures of You and Is This Tomorrow. She reviews books for the San Francisco Chronicle, The Boston Globe and People, and she teaches novel writing online at UCLA Writers Program Extension and Stanford, as well as working with private clients. She can be reached at www.carolineleavitt.com.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

JOIN OUR NEWSLETTER TO RECEIVE MORE INTERVIEWS AND TIPS ON HOW TO GET PUBLISHED.  

Christina Baker Kline, author of Orphan Train

The Book Doctors: Christina Baker Kline, From Midlist to Megabestseller

Selling your First Novel, Maximizing Writers’ Conferences and Making a Living While Writing

We are lucky to live in a town called Montclair, New Jersey. We had no idea when we moved here how many amazing writers would live within a stone’s throw of us. One of them is Christina Baker Kline. We got to know her before her New York Times best-selling novel, Orphan Train, was published. She was at the center of the writing community in Montclair, helping writers both published and unpublished to get their foot into the door of the book biz. It often seems like a bestseller comes out of nowhere, fully formed like Athena springing from the head of Zeus. But as you’ll see from our interview with Christina, a groundbreaking novel, like Rome, is not built in a day.

2016-09-19-1474317597-6671522-christinabakerkline.jpg 2016-09-19-1474317842-6289407-christinabakerklineorphantrain.jpg

The Book Doctors: You were a writer for many years before you had a mega bestseller. Take us down the path of your decision to become a writer, the arc of your career, and how it led up to your most recent success.

Christina Baker Kline: I have always been a working writer, by which I mean I was a scrappy kid. I was raised by professor parents who had no money. My mother taught at a community college. When I was about 11 or 12, she put me in charge of cooking, and she put my sister Cynthia, who was about 18 months younger, in charge of laundry. She had to stand on a box to do laundry. And so we became quite self-sufficient. We also took care of our two baby sisters. We called them The Babies until they were 12. And I remember one of my sisters saying, “You have to stop calling us The Babies. We’re not babies anymore.”

In college, I majored in English literature. I did a Masters of Arts in literature for graduate school, and then I did an MFA. For me, as it so happened, English was a marketable degree, even though people might not think of it that way, because that’s where my skills lie. My masters in English literature helped me get teaching jobs. For my MFA, I knew that I could stave off student loans for two more years, and I also wanted to write a novel, but I knew I would never be able to do it if I was working full-time. So I applied to ten programs. I got full fellowships at two, Michigan and The University of Virginia, to, as far as I was concerned, write a novel. They didn’t know I was going to write a novel. MFA programs are not set up to write novels. But I was very directed. I had one shot, and then I was going to be repaying student loans and working. I wrote my first novel in two years while pretending to be writing short stories. I kind of handed in little bits and pieces and old stories.

I also was an entrepreneur, and I had a company called Writing Works, which I started with another grad student. We edited Guggenheim applications, professors’ essays, and letters. Books even. Then I came to New York and continued that little company. I’ve always set up a life in which I was working as an editor and teaching.

I’ve always assumed I would have to make a living in addition to writing. I have ten books, and I’ve always gotten reasonable advances. I broke six-figures once in that period of all those books, but I always had high five-figure advances. Sometimes I could support myself for a year, and sometimes I couldn’t. But the big picture is, I always knew that I wanted to write, and I always assumed it would also entail making a living in some other way as well. So I never expected to write a book that would mean I wouldn’t have to do other jobs.

TBD: What happened to that first novel?

CBK: For my first novel, I got $7,500. It was the little engine that could, and it far surpassed my modest expectations. We sold rights in other countries. We sold film rights, first serial rights. It was a Reader’s Digest Condensed Book. For $40,000, Reader’s Digest bought it. That was huge because the book had earned out way before it came out. This led to a bidding war for my next novel. Of course, that’s how I thought it would continue forever. But the second novel did very poorly, and I had gotten a big advance. So I sold my next novel for a reasonable amount and got myself back on track in terms of publishers not being terrified to take me on. And then my next book was much darker, more serious. That didn’t do so well. My career was very up-and-down. That brings us to Orphan Train.

TBD: It’s interesting that you’ve never really experienced full-on rejection in the way that most writers have. Despite the ups and downs, it sounds like a really nice run!

CBK: Not exactly. I have been protected a bit from rejection. But I went through one very dark period. I had this wonderful experience with my first novel. I had a lot of interest in my second novel. But the editor who bought it was a celebrity editor; she was not hands-on. She took on a lot of writers like me, paid them well because she had a big budget, and then waited to see who would rise to the top. She’d tell me she read the manuscript but didn’t seem to know the story. Her assistant would call and say it was in the pipeline, and I would know it wasn’t. Crazy. I had just had my third child, my second book had done poorly, and my life was kind of a shit show.

TBD: You’ve written many different kinds of books. Now you have a huge bestseller. Do you feel pressure to recreate Orphan Train?

CBK: As you said, all of my books are really different from each other, and they probably always will be. I don’t feel constrained by the weight of Orphan Train. I feel freed by it in a way. Nobody ever thought Orphan Train was going to be a bestseller. There are these books–Eat, Pray, Love, or Water for Elephants, or The Lovely Bones–that writers publish and then have respectable careers, but they don’t repeat that level of commercial success. I fully intend to be that kind of writer. I don’t plan on having another one. I’m not a writer like Stephen King whose books will always be at the top of the bestseller list. And I don’t feel bad about it.

Look at a writer like Claire Messud, who made a big splash with her novel The Emperor’s Children. That was her big book, and she’s very respected. But if you read her other novels, they are very dark and intense. It’s who she is and what she does, and she’s not trying to write to an audience.

My next book is quiet and interior; it’s about a woman who essentially never leaves her house.

Another thing: after I handed in Orphan Train, before it came out, I called everyone I knew in publishing and asked for jobs. I thought, “I have to get a full-time job as an editor. I can’t do this anymore. This book is probably just going to fail.” I was editing 50 manuscripts a year and teaching. It was grueling. I had several interviews, and they all basically said, “You’re too old. There’s no way we’re hiring you as an editorial assistant or anything else.” They didn’t say that, but it was clear. I thought, “What am I going to do? Just work at Starbucks or something?”

TBD: You still teach at writers’ conferences. I see you’re going to be at the Kauai Writers Conference in November. (So jealous!) What impresses you when you come across someone who has never been published when you’re in this environment?

CBK: I was reading The New York Times on the plane yesterday, and there was this person talking about what leads to success. He said there’s an equation, which is Talent + Work = Skill. Skill + Work = Success. But Big Success is when you have a vision of how what you’re doing makes the world a better place. So what I guess impresses me is when they have the talent, the work ethic, the willingness to read a lot, and are willing to edit their own work–a lot of people aren’t. To me, editing is the secret to writing. I edit so much, and I think it’s very important. In literary stories and novels the sound and rhythm of words matter. But understand that even if you want to write a literary novel, plot and structure are incredibly important.

TBD: And on the flip side of that, what do you see people doing that’s a turnoff

CBK: If people want things from me but they don’t know my work, or they haven’t read it and have nothing to say about it, then I’m as anonymous to them as they are to me. If I don’t feel they have any particular reason for approaching me, I don’t have any particular reason for helping them. But if a writer knows my work and has some kind of connection to it, I’m open to being approached. I love discovering and championing great new writing. It’s one of the best things about this writing life.

TBD: We can’t wait to read the next book, Christina!

Christina Baker Kline is the author of five novels. Her most recent novel, Orphan Train, has spent more than two years on the New York Times bestseller list, including five weeks at # 1, and has been published in 38 countries. More than 100 communities and colleges have chosen it as a “One Book, One Read” selection. Her other novels include The Way Life Should Be, Sweet Water, Bird in Hand, and Desire Lines. Her new novel, based on the iconic painting Christina’s World by Andrew Wyeth, will be published in Winter 2017.

In addition to her five novels, Kline has written and edited five nonfiction books. She commissioned and edited two widely praised collections or original essays on the frist year of parenthood and raising young children, Child of Mine and Room to Grow, and a book on grieving, Always Too Soon. She is the coeditor, with Anne Burt, of a collection of personal essays called About Face: Women Write About What They See When They Look in the Mirror, and is co-author, with her mother, Christina Looper Baker, of a book on feminist mothers and daughters, The Conversation Begins. Her essays, articles, and reviews have appeared in The New York Times, the San Francisco Chronicle, Money, More, Psychology Today, among other places.

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JoAnneh Nagler, How to Be An Artist Without Losing Your Mind, Your Shirt, or Your Creative Compass, book cover

The Book Doctors: JoAnneh Nagler on Poor Artists Monetizing, Dostoyevsky and How to Get Published

We met JoAnneh Nagler a few years ago. She was such a charismatic, wise, energetic evangelist for artists looking to become better business people and make better financial choices. Now that her new book, How to Be an Artist Without Losing Your Mind, Your Shirt, or Your Creative Compass, is out, we picked her brain about books, writing, art, money, and whatever else we could get out of her.

Read the interview on the Huffington Post.

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The Book Doctors: You do so many creative things in your life: writing, music, fine art. Where did that creative impulse originate?

JoAnneh Nagler: I realized I was artistic at about the age of seven. When I think about where my well of creative impulses lives inside me, I immediately think of the brilliant Dostoyevsky quote, “Beauty will save the world.” I guess that’s what I’m up to in my art life–to create more beauty in the world.

What’s telling, though, is that when I was growing up and becoming an adult, I didn’t think to value my creative gifts above my brain, or give myself permission to develop those talents so I could share them in a serious way. “Artists are poor,” I was told. “They fight with their families about whether or not to do their art, and they usually end up giving it up to raise a family or get a job.” That extreme thinking caused a lot of suffering in my life, until I found a way to live as an artist without losing it, quite literally.

In my book, How to Be an Artist, I use the term “artist” in the broadest sense of the word, encompassing all of the entrepreneurial stuff that creative people do. That means painters, writers, sculptors, musicians, actors, but also gallery owners, new-millennium bloggers, designers, inventors–you name it. And that’s important because there are millions of us creating with ambition. We’re not hobbyists.

Hence, the theme of my book: we need to give up the extreme thinking that we either have to starve or be a multi-millionaire in order to live a creative life. We need a new model of balance that helps us live a decent life and make art at the same time. That’s what I’m up to in my life and in my book.

TBD: How did you first become a published author?

JN: The road to becoming published began, for me, with an act of service. I had no real ambition to write a personal finance book. I had fallen on my face with debt, and I came up with a simple, five-minute-a-day plan to live debt-free–something so easy that I could keep my head in it without checking out. I started sharing it with friends, and my best friend came to me and said, “You need to write this down. This saved my marriage.” So I sat down to see if I had anything to say, and I wrote The Debt-Free Spending Plan.

Writing to be of service was the key that led me to the How to Be an Artist book: understanding that creating is unlike anything else we do in our linear timeline. It requires blocked out hours where we can explore in an undisturbed way, where we can craft something from scratch and experiment. It requires learning how to be of service to our artistry, and that means grabbing hold of a few tools we can apply simply and easily that will help us get our hands in our art.

TBD: What did you learn from your first book, The Debt-Free Spending Plan, that you were able to apply to your second book?

JN: I learned that if I’m going to offer helpful insights to readers, then I need to make them easy and practical in the real world. I want everything I offer to be workable in crazy, pressure-cooker, swirling lives. I’m essentially writing from my own failings in my books–from the stuff that I fell on my face over in art, money, time, motivation, love, crafting a life–stuff that had me face-first on the sidewalk sometimes. Now that I know how to navigate some of this stuff from having learned it the hard way, I’m hoping to offer a short-cut, a painless path for others. I’m offering easy-on-the-soul tools to help us get to fulfillment faster and with less pain than I experienced.

When I wrote The Debt-Free Spending Plan, I had no idea if anyone would publish it, so I wrote one hour a day, four days a week. I was beginning to practice what I now preach: that is, a balanced life, with a “slow, steady steps” approach to making art. That’s an important point about writing non-fiction for me: I had to live the principles I was writing about, both for the debt-free book and the art book, and I had to write from a place of my frail and flawed humanity.

For instance, I loved the 1990s books on artistic process that asked me to write in a journal every day, do ramp up exercises, even do my mending when I’m blocked, but realistically, I don’t have that kind of time. Most of us don’t. We have day jobs and families and crazy-busy lives, and we need practical strategies to get to our art quickly or we won’t get there at all.

So that’s what I crafted in How to Be an Artist: tools for managing time, work ethics, motivation, balancing a day job–even money clarity–so we can get to the stuff we love right now. I figured out for myself that it’s not the glory-outcomes that put me at ease when I’m pressed to create something; it’s getting my hands dirty, in my art, on a day-to-day basis.

TBD: Is this a cliché, or have I really noticed that many people who devote their lives to the creative arts seem to be not very good with money?

JN: It’s not a cliché. It’s true. But it’s not true because we artists are flawed individuals who flounder because we can’t get it together long enough to address our money or our lives. The truth is, we’ve been schooled in completely insane and culturally-wacked ideas about what it means to live as an artist, and we instill them in both kids and adults.

We’re told that if we’re a “real” artist, we should be willing to starve and struggle–tanking our life, essentially–in order to make art. And that doesn’t work. We’re sensitive creatures, and struggling is like running too much electricity through already delicate circuits–it sucks up all of the air in the room for making art, and it ruins our life, too.

The other end of the pendulum swing is the myth that a “real artist” is someone who’s had instant multi-millionaire success or has a grandmother’s trust fund to live off of and doesn’t need a day job. All of that is bunk.
Here’s the definition of a real, working artist: a person who works on his or her creative work on a regular basis. That’s it.

That’s the whole premise for my book–that we can learn how to put supports under our feet, live artistically, and have a decent life–not just for now, but for years of our life.

Specifically, regarding money, we artists need simple clarity–not so we can be good little corporate citizens or work on our credit scores, but so we can buy ourselves time. Money clarity buys us time; that’s the simple truth. It offers us the support we need when the call comes to go to South America for three months and teach music, or the inspiration comes to craft a 16 by 20-foot installation piece and we need to buy supplies. It allows us to answer our own artistic callings, plain and simple.

What we want to build is an artist’s life. Not a flash-in-the-pan idea that we’re praying is going to save us from having any more responsibilities in the outside world. So we have to give up the ‘kick-starter’ idea of making an instant, uber-splash and banish all of that cart-before-the-horse hype that says “do what you love and the money will follow.” All we own as an artist is our labor. We have no control over how the world will receive our gifts because we are blazing a brand new trail every time we create. But that’s why we do it. It’s all on us for one simple reason: no one else can replicate our own, exquisite creative voice.

TBD: Why do you think we live in a society where so many creative artists are asked repeatedly to give their work away for free?

JN: I think there’s an identity issue wrapped up in this question. For example, a friend of mine likes to say, “I’m a potter, and I fix cars to support myself.” That’s a very different definition than saying he’s a mechanic and does a little pottery “on the side.” And that definition affects what he charges for his work and how he approaches showing it. He is a professional potter. And he does something to support himself that he can live with. That’s the framework we need to make art over time.

We need to own our identity as an artist. When we do, it tends to make sense of our life choices, our day job, our timelines, and helps us professionalize our work as well. Why do we care if our work is professionalized? Because when we take our artwork out into the light of day we get more than a chance to sell it: we get feedback. We see how it lands on other people’s hearts. We see its value. We learn how to tweak and adjust and get better at expressing.

When I wrote my first music CD, I really didn’t know much about song structure and I had a tendency to over-write musically. I don’t think I was even aware that I was songwriting in the Americana-folk-pop tradition. By my second CD, I knew who I was writing for, and I knew how to get to the form quicker. That professionalization helped me finesse, and it guided me on how to value the product.

I had a mentor who asked me to monetize all the skills I learned songwriting, laying down tracks, co-producing, editing, supervising the mixing, and marketing that CD–meaning, I had to put down a dollar value of what those skills were worth in the outside world. And it woke me up–it was worth hundreds of thousands.

I’m saying we have to get better–and we will as more of us bring our work into the light with a solid support structure under our feet–at finding ways to pay artists, ways to earn. We are beginning to think more entrepreneurially, and as we get clear about our personal time, money, life structure and goals, we will learn the value of investing in the stuff that earns.

TBD: Follow-up: What do you advise artists do when someone keeps asking them to work for free?

JN: I do a lot of different things in my art life. I make music CDs; I paint large abstracts; I write plays, travel articles, and books. I still have things I’m dying to do: design clothes, for instance, and write novels. But I don’t know which ones are going to pop. All I know is that I need to answer the call when it comes, or I quite literally start getting agitated and dissatisfied in my daily life. (I have learned this the hard way.)

What I do now is set up my life like school: a handful of hours for my day job, a handful more for my family life and health, and then I map out the rest–my “flex hours,” as I like to call them–with the creative things I want to get my hands in. I never know which ones are going to earn. But if I’m supporting myself well with a day job or a situation I can live with–one that’s not creating struggle or angst in my life–then I’m free to explore whatever I choose to explore, and the results can take their own course.

That doesn’t mean I don’t lobby for the best earning power I can command, based on my work. What it does mean is that I’m not in a rush anymore to insist that my projects instantly deliver a payoff. I don’t use debt anymore, so I’m not pressed financially and I’m not desperate. I can choose whether I want to give away something to get exposure, or wait and hold back until my art pieces generate the kind of value-field I’m looking to play on.

I’ll give you a great example of this approach. As I said before, I wrote my first book by writing one hour a day, four days a week, and it took me a little over a year and a half to finish it. No rush, but not that long in the scheme of things, right? I was just setting aside some time to see whether I had something I really wanted to say. I also worked a couple Sunday afternoons a month recording music, and I wrote travel articles a handful of hours a month. That sounds like I’m just crazy-motivated, since I have another job teaching yoga, too, but it really was the use of a simple tool–a time map I describe in my book–that got me into the things I wanted to explore.

Without the intense cart-before-the-horse pressure to perform that I used to put on my creative work, my projects get a normal growth arc, like a kid. We can’t expect our artwork to save us in instantaneous glory, or to have the maturity of a twelve-year-old when it’s only a two-year-old.

Art needs time. It’s not a paved path to “success,” like going to medical school or getting a computer science degree. As artists, we’re building the path as we go. Yeah, it’s a drag that we sometimes have to give away stuff to get exposure. But when we’re supporting ourselves well already, we can choose to play in that pool–or not–depending on what our personal goals are. The point is, we’re building something, and that building takes time. We have to be willing to let that growth arc happen, and the way to do that is to put steady supports under our feet while we’re creating.

That’s a roundabout way of answering your question, but it’s the heart of it, I think. Simply put, our pleasure lives in living the life of an artist, not in the outcomes. We deserve to have that pleasure, and we can learn how to support it.

TBD: How do you personally juggle being an artist and entrepreneuse?

JN: I’ve had to get good at this, and it did not come easy–not by a long shot. I spent years burying my artistic gifts in business jobs, then, on the other extreme, quitting and living on my credit cards because I hated my life without art. I was a victim of the pendulum-extremes of our artist stereotypes, either by underearning and starving, or by burying my art. I was unhappy a lot and terribly frustrated because I couldn’t figure out how to live with my gifts.

When I started taking the art life apart, the first thing I had to do was get a day job I could live with. That meant giving up the fast-money, “important” grant writing career (which was bringing me all kinds of grief and frustration) for a more humble yoga-teaching job, which ended up working incredibly well with my writing life. (It makes me get up from the screen and move around.) It meant I had to learn to live on less money and within my means so I could buy myself time to work on whatever I wanted to work on.

Then, with that foundation under me, I had to learn to set aside regular time for creating while having a job and a life. I use a time map that I can sketch out in five minutes, which I share in the book, which gives me moderate goals and buffer zones in case everything goes to hell and tanks my art time. I separate out the hours for creating and the hours for marketing, noting that though we’re all hyped up on it, tweeting twenty times a day is not creating art. It’s a different animal. I need the animal that calms me down–and that’s my art.

I want to keep increasing my earning power, but I need to be content while I’m at it–to give up angst-filled jobs and pressure-cooker situations and craft a life I can live with without getting nutty or being angry.

TBD: What gives you more pleasure, to write a great song or to make a shitload of money?

JN: Both. Truly, when I make money at my artistry–even small amounts–it gives me pleasure because it’s a validation of following my own guidance in the world. I’m being recognized for what I’m offering. But I can’t work from an outcomes-oriented perspective. That’s the point of setting aside time to craft art. I have to silence all of the outside voices–including the need to “succeed” monetarily–so I can hear the callings inside me and get them out. I have to work in both the ethereal, spiritual world of creating art and the practical, feet-on-the-ground realm of the birthing something onto the earth.

I’m not clueless though: I know that I’ve chosen to walk a path very divergent from what most other people walk. I’m ambitious, so even as I’m writing my “how-to” books, I see the arc of what I’m doing. I’m building a library of ways to help others with the stuff that made me fall on my face–hopefully in a very human tone with all of my failings and frailty present in the text–and my prayer is that it’s giving readers shortcuts for an easier walk than mine. My painting and my music are all about finding an intuitive kind of beauty, things that are not intellectual and encourage me to feel and intuit, rather than think. In all of it, I find, I’m coming to some kind of happy acceptance with being human.

Though my ambition certainly involves earning, and sharing, what’s at the heart of it is what my dear friend Mary Ellen (now about 97 years old) said to me once. She said, “See the faces of the people you’re going to help, the hearts that will be lifted up from your work.” That’s why I do what I do. And I support it with everything I need that will keep me in it for the long haul, for a whole life of this work I love.

Cheryl Strayed said, “We are here to build our own house.” I need–with all my heart–to have my house be a unique creation of my own hands, an un-replicated experience of what’s inside me. Who can say why I’m wired this way–to need this expression? I don’t know. All I know is that it presses on me, as if I’m pregnant with it, and I have to get it out. It’s what makes me happy and content.

TBD: We hate to ask you this, but what advice do you have for writers? And what advice do you have for artists who don’t want to lose their minds, shirts or creative compasses?

JN: I was the all-or-nothing girl for years: giant, swooning risks awaiting big-splash results that were supposed to lift me out of the bonds of daily life and responsibilities. I believed that if I loved my art enough I would be visited by glorious, save-me-in-a-moment success. Now I know that I have to build success, stone-by-stone, step-by-step. I have to craft the life of an artist first, support it, and then build on it, year-by-year. Since I’m an adult, I have to have a life while I’m doing it.

My advice for writers–and for all artists, really–is to stop over-expecting. To begin to apply the slow, steady steps approach to art–well supported, with permission to explore and discover and fall in love with the creative forces inside us. To live in balance, and to give ourselves the dignity of learning how. To give ourselves room to get what’s in us out, bringing the beauty of our art into our own soul, and then out into the world.

Our artist’s job is so clear: we are here to reflect back to the world the crazy, messy, lovely, challenging, exquisite beauty of what it is to be alive in our time.

I believe that happiness is in our own artistic moment. When we measure our success and wealth by our ability to get our hands in what we love, regularly and steadily, we are well on our way to building a heaven on earth.

JoAnneh Nagler is an author, painter, musician, and yoga teacher. She is the author of the new book How to be an Artist Without Losing Your Mind, Your Shirt or Your Creative Compass, and the Amazon Top 100 Book The Debt-Free Spending Plan. Find her at: www.AnArtistryLife.com

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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Fauzia Burke, author of Online Marketing for Busy Authors, standing in front of bookshelves

The Book Doctors: Fauzia Burke Gives the Skinny on Author Websites, Blog Tours, Reader Demographics & Online Marketing for Authors

When we wrote our book, The Essential Guide To Getting Your Book Published, the first person we asked to interview on the subject of online marketing was Fauzia Burke. Fauzia founded the pioneering online marketing firm FSB Associates and has been figuring out how to promote books on the World Wide Web since before most publishers and authors had ever performed a Google search. She’s worked with everyone from Alan Alda to Sue Grafton, promoting books across categories and genres. Her new book, Online Marketing for Busy Authors, is just the primer every writer needs to understand and make the most of online marketing today.

Read the interview on the Huffington Post.

 

Fauzia Burke, author of Online Marketing for Busy Authors, digital marketing, author Fauzia Burke, Online Marketing for Busy Authors, book cover

The Book Doctors: How do you figure out who your audiences are? And how far should you reach when determining multiple audiences?

Fauzia Burke: Understanding your readers is crucial because it will help you devise the best online strategy for you. Online marketing is customized and personalized. It is essential for you to know your audience so you can serve them best. You should know their age group, gender, interests, which social media outlets they use and where they hang out online. The more you know about them, the better your marketing will be. In my book, I have a worksheet to help authors refine their audience so they can market for their readers.

Some questions include:

  • Is your reader male or female?
  • What is their age range?
  • What TV shows might they watch?
  • What are some common values or traits of your ideal readership?
  • Does your audience have a problem, concern or frustration that your book seeks to solve?

The identification of your ideal readers will play a major role in the quality of your online marketing plan.

TBD: How do you figure out where your audience lives online once you determine who they are?

FB: There are many sites that give you social demographics of each social media site. I use Pew Research and Sprouts Social. For example if your audience is women, you are more likely to find them on Pinterest. Younger users tend to use Instagram. Another good place to start is to look at who is already following your social media sites or visiting your website and aiming for networks that draws a similar audience. You can use Facebook Insights, Google Analytics, Twitter Analytics, etc.

TBD: Is an author website an important part of a publicity/online marketing plan?

FB: Websites are a crucial link between you and your readers. It is the one place, the hub, of all your activities. Your website is your opportunity to connect with your readers in a personal way. It is also where you have full control (unlike other social media sites) over your brand. Not having a website could be viewed as unprofessional, out-of-date, and not connected.

Despite popular belief, your website doesn’t have to be expensive or complicated. You can keep it simple. WordPress is often recommended as a platform because it’s author friendly, easy-to-use and easy for people to find (has good search capabilities). Keep one thing in mind: It’s better not to have a website than to have an unprofessional one. If you have a website, make it good one.

TBD: Do authors have to blog?

FB: I consider blogs (like websites) the foundation of a digital strategy. Not only do blogs give authors the opportunity to stay connected with their readers, they also position the author as an expert. Blogs are also the absolute best way to drive traffic to websites. For book authors in a competitive marketplace, the need to blog couldn’t be higher. Consider the time you spend blogging as an extension of your job as a writer.

Blogging is a great way to share your knowledge, test how your content resonates, and collaborate with others. While experts may disagree on how often you need to blog, consistency is the key.

TBD: Do authors have to be on social media?

FB: I think every author has to make that decision for themselves. No one should be on social media if they don’t want to be or are only doing it to sell books. Social media gives authors an unprecedented opportunity to build a brand and create a community of readers. Here are some dos and don’ts that might help:

  • You don’t have to do everything
  • You don’t have to do the next shiny thing
  • Look at the data for feedback (your digital footprint) and adjust accordingly
  • Know your audience
  • Don’t forget it’s a privilege to talk to people
  • Be authentic
  • Go for engagement

TBD: How important are author profiles on sites like Amazon, Goodreads and LinkedIn?

FB: I think they are all important to some degree. We should all have a completed profile on each site. Every author should grab their Amazon author profile. I think Goodreads is more important for fiction writers and LinkedIn is more important for non-fiction writers.

TBD: How should an author go about setting up a blog tour?

FB: If you are doing your own publicity efforts, consider developing an ongoing dialogue and relationship with the bloggers that cover your genre and niche. Share their information and be generous. Everyone appreciates a digital nod these days. Help them before you need their help.

Once you have searched the blogs that are appropriate for your book, you can pitch them a book for review or offer to do a Q&A or to write a blog that is appropriate for their audience. If you get some responses and the editors/bloggers request the book, your pitch is working. If not, you’ll have to try another pitch. Try connecting your book to something in the news or a new study. When you do get a response, pounce on it. Attention is fleeting and you don’t want to wait. If the editor/blogger asks for a book or an interview, accommodate them right away.

Then in a couple of weeks, follow up and make sure they got the book and ask if there is anything you can do to help. That’s the cycle. It’s not difficult. It’s not rocket science. However, it requires lots of time and patience. Contacts with the media are worth so much because a publicist’s relationship with an editor will cut the time and boosts your chances of getting a feature. If you are willing to put in the time, you can build the same contacts and relationships within your niche.

TBD: If an author has zero experience with publicity and marketing, what is the number one piece of advice you’d give him/her to get him/her going on the right path?

FB: I wrote my book, Online Marketing for Busy Authors, for just those authors. I hope that by giving them clear advice and priorities I have made things a bit easier on them. Here’s some advice:

Take heart and approach marketing with curiosity. If you are a overwhelmed by the rapidly changing world of online marketing, you are not alone. Remember all of us, experts and novices, are learning as we go. You don’t have to become a social media strategist to be effective.

Fauzia Burke is the founder and president of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She’s the author of Online Marketing for Busy Authors (Berrett-Koehler Publishers, April 2016). Fauzia has promoted the books of authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. A nationally recognized speaker and online branding expert, Fauzia writes regularly for the Huffington Post. For online marketing, book publishing and social media advice, follow Fauzia on Twitter (@FauziaBurke) and Facebook (Fauzia S. Burke). For more information on the book, please visit: www.FauziaBurke.com.

 

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Michael Vance Gurley, author

Thje Book Doctors: Michael Vance Gurley on Publishing His Historical Gay Hockey Novel

We first met Michael Vance Gurley when he won our Pitchapalooza (think American Idol for books) in Anderson’s Bookshop (one of our favorite bookstores) in Naperville, IL. When he pitched us a book about Chicago, The Roaring Twenties, and a gay hockey player with a deep, dark secret, we were hooked. We were sure it was a book. And now, lo and behold, his book The Long Season is out. So we thought we’d pick Michael’s brain about his road to publication.

Read the interview on the Huffington Post.

The Book Doctors: How did you learn to be a writer?

Michael Vance Gurley: I remember specifically wanting to be a writer in the 7th grade, giving horror movie fan fiction to kids, who loved it and wanted more, meaning it was either good or twisted enough for the junior high mind. Creative writing classes helped add depth and purpose to characters and plots that didn’t have a machete in them. I wrote comic books, and learned the value of research, plot design, and character development. After taking a break to work around the clock for years, I decided it was time to stop working so hard at not writing and started a novel. I didn’t know how to structure it. For comics, there were templates online, so I looked there because the Internet has all the answers! Well, maybe not all, but I did some research into writing strategies for novels, like the snowflake method, which was helpful to construct an outline and character sheets. Really, the idea to write about a hockey player from the Roaring Twenties struggling to be his true self, while surrounded by all the razzmatazz of the Jazz Age and the excitement of the sports world, was so strong in my head it was like I was writing it even when I wasn’t. The simple answer is I haven’t learned to be a writer yet, as much as I continually learn to be one. My editor would agree!

TBD: What were some of your favorite books as a kid, and why?

MG: I loved The Adventures of Tom Sawyer and wanted to be him, seemingly able to control minds. My dad’s family is from Mississippi, and after school let out, I spent summers in the South. It was like I hung up my shoes and had a Huck Finn life every summer, so I related to those guys and their wild adventuring. Horror grabbed my attention at a far too early age. I remember reading Stephen King’s Misery and It all night long. I couldn’t put them down. What I read most were comic books. I devoured old Batman, Green Lantern, Fantastic Four, and X-Men. My cousins and uncles gave me boxes of books to read. I vividly remember spreading them out, that wonderful four color processing smell of old comics filling the room, and reading them over and over.

TBD: What are you reading right now?

MG: I love to read and am always reading two or three things at once. I am into classics, sci-fi, YA, steampunk, and pretty much anything. Right now, I’m reading James Baldwin’s Giovanni’s Room. It’s a deep look at the underground gay life of Paris in the 1950s. It was so courageously written, and even though it might draw harsh criticism about demonizing gay life today, it broke ground. I’m also reading Star Trek: Sight Unseen, which follows Riker after the Next Generation movies. He’s such a powerful character, and he inspires me when I need to think of something commanding for a character to say. There’s also an incredibly diverse cast with ridiculous tongue-twister names, which help me free my mind when world building, like I’m doing with my next book. I like to alternate classics or serious novels with fun reads, or just do both at the same time while grabbing a comic book in between.

TBD: Your novel has such a cool and unusual story; how did you come up with the idea for your book?

MG: The 1907 Kenora Thistles gave me the idea. They were a ragtag, underdog hockey team who won the Stanley Cup, back when you could just challenge the champs for a shot at the Cup without having a whole season. One of the boys, Art Ross, grew up to have the leading scorer trophy with his name on it. I was looking at a hockey history book and passed a lot of old team photos until I flipped the page to this one. Back then color photography was more rare than now, a little costly, and exposure times were longer, so people were more conscientious about their poses. They were more intentional in a portrait sense of photography, and less selfie. Their team photo displays these macho iron man athletes, some with their legs curled and draped over each other in what today would be considered an effeminate manner. One of them was not looking straight at the camera, but at another player. In a flash, I thought, what if those two players had a secret? I had to write that story. I changed the time period and location because my story had to take place on my favorite team in my city! But that photo moment is in the book. Sometimes you walk through a museum and pass a hundred paintings and barely glimpse them until you get to the one, and you just know. It was too powerful an image for me to leave uncaptioned.

TBD: What were some of the joys and pitfalls of writing your first novel?

MG: Since The Long Season is a period piece, I did quite a bit of research. I’m a history buff, which meant digging into the cost of a cab ride in the 1920s or what gay life had been like in Chicago was exciting. It actually took up quite a bit of writing time because the net is an infinite suck hole if you let it be, or a fount of information if you take the time to cross-reference. It took me six months of actual writing to get to the final moment in my book, but I feel like I had been writing it in my head for a long time before that. It would fill my mind as I did other things, thinking about what would happen if I tweaked one thing or another. Writing the outline and being able to create whatever I wanted was thrilling. I don’t recall worrying too much about what to do next with a character, or having writer’s block often, since I wrote such extensive outlines. I felt amazing as I wrote the last line, knowing in my soul I accomplished what I wanted with these people.

Then editing woke me back up. Most of the pitfalls happened after the first draft, with learning to let go of bad ideas or weak paragraphs when an editor or trusted friend reviewed it. It brings the phrase ‘kill your darlings’ to a whole new level when they are your darlings what need killing. The art of creating is great. The art of destroying so you can create anew is terrifying.

All that led me to the biggest joy: winning The Book Doctors’ Pitchapalooza, a pitch contest where you get 60 seconds to win them over, in front of a crowd. Your presentation needs to be tight and powerful. They helped connect me to a great editor who shared my vision. I looked for an agent and publisher for about a year, getting rejection letters with great notes in them, while working a time-consuming job. Marketing takes so much effort. It was heartbreaking, but I believe working with my editor, Jerry Wheeler, made my novel ready to compete. The Book Doctors made an introduction to the right publisher, who has loved my work and ideas. Like my favorite band sings, “I’m standing exactly where I’m supposed to be.”

TBD: How did you go about selling your book?

MG: That’s the difficult thing! I thought painting the idea into the written book was so hard I had to make a life goal about it. The real work is struggling to learn the process of finding an agent or publisher, turning hundreds of pages into punchy one-liners and two-page synopses. I entered the Pitchapalooza contest at Anderson’s Bookshop and won, which provided me with insight about what to do next. I also took a seminar on marketing yourself in publishing. It’s a very complicated thing to do. I sent pages to countless places before someone said yes to me. Then the contract came! Although I was so excited and ready, I heeded advice and had an entertainment lawyer help out. It doesn’t become smooth sailing after you get a publisher. They will market, and so will you.

I started simple by establishing a base of potential fans on Facebook by finding authors like me and groups that share my genre, and friending/joining them. I made some great connections by liking author book pages and having them like mine. I contacted many of them directly and just asked. Now my posts reach hundreds of people. I did research about blogs and review sites that would take small press books to review, and I started contacting them. I am scheduling interviews for a blog tour with some giveaways. I arranged a book release party at Anderson’s Bookshop in Naperville, IL for June 15th at 7 p.m. Anderson’s is the bookstore where it all started for me. I’m on the board at Youth Outlook, which runs drop-in locations and education programs for LGBT youth, and I am donating the event proceeds to them, to hopefully turn my potential success into something that benefits what I believe in. There will be press coverage. You have to have faith that the grass roots efforts will pay off in great reviews, which will drive sales.

TBD: Are you working on a new project?

MG: One of my writing goals is to challenge myself by working on vastly different projects each time. A sequel might be wonderful and would be easier to do. I even have a name for it–The Long Season: Overtime! Maybe later. My current novel is a steampunk, young adult, planned trilogy featuring LGBT main characters. I wrote some of it in comic book form back when I was self-publishing, and the interconnected world I built never left my mind. It is a much more complex plot than The Long Season and goes back further in time to the Victorian age. The research is intense, and of course, a wonderful distraction since I love history. The nice thing in speculative fiction is it is all right if I twist history to my needs even more than I deviated from known facts in The Long Season. Then I plan to swing wide to edit a first draft I’ve written for a children’s picture book, and then I plan a coming of age novel set in private school. I want to keep writing things I want to read. I want the next box of new books I open from the publisher to fill me with the same joy The Long Season did. It might be smarter to stick to a genre and make a name like James Patterson did in crime, but even he branched out into YA and other things, and that’s what I feel my path to be. Turn and face the strange! Changes.

TBD: How did working with special-needs kids influence your writing your book?

MG: The funniest work connection was when I let our COO know my novel had been signed. One of the first things he asked was whether it was about our school. I laughed because even though confidentiality is a large issue in special education, it would make an excellent book. He then reminded me in a half joking manner, that if I did, I’d be sued! I think writers put some of themselves into their work; my knowledge of how children relate to each other in times of stress, how they feel about adults in power, or when they are in need influenced how my characters relate to their worlds. Being a clinician and an educator helps me get into that headspace. The main protagonist, Brett, suffers from terrible obsessive compulsions, decades before anyone knew what OCD was or what to do about it. That came from my life of seeing so many struggle, desperate for help and a place to fit in. I want to make sure that my characters feel real to me. People that may seem unlikeable to others, or that have different methods of engaging in their environments than the norm, are what I am used to, so that’s what I write. The more someone has it figured out, the less intriguing they are to me. It’s all about the process of exploring problem solving, relationships, and responsibility in a world that is collapsing around you in a real way. And I think those things must come somewhat from my work, or maybe from an episode of Dawson’s Creek.

TBD: What were some things you learned from working with your editor?

MG: I learned not to fear the red pen or track changes in a Word document. Feedback is your friend and lots of it does not mean there is a lack of talent. I came to grips with my story being the art form, and the grammar being the frame that holds it all together. With the grammar, I needed help. My editor is very good with not only the structure, but I learned to trust in his instincts to chop when needed. A writer writes and wants there to be a lot of it. An editor doesn’t rewrite or try to change your ideas, but helps you cull what doesn’t need to be there or may be detracting. My editor did research into the time period I was using to convey my story and became an expert on the anachronistic issues of writing historical fiction of the Jazz Age. My favorite note was when I tried to write the phrase, “Rain on my parade,” into it and he reminded me that I was using a Streisand song from 1964. I laughed out loud and left him a comment when I sent it back saying I thought it qualified as the gayest correction in the whole book! So we had some fun with it.

TBD: We hate to ask you this, but what advice do you have for writers?

MG: Learn to write. It may sound flippant, but it is so true. I think after a few rounds of editing, we got down to the writing errors of the meat, and I grew frustrated seeing hundreds of instances of ‘that’ deleted. I protested, until I read the sentences out loud, hung my head, and started reading grammar guides. It sounds strange, but Mark Twain said something about replacing all the instances of ‘very’ with ‘damn’ so the editor could do with them what should be done!

It is equally as useful to point out how patience and politeness pay off. When sending your work to an agent or publisher, there is a long period of waiting afterward. When you get a contract, there’s more waiting for editing windows and print dates. When I was shopping around, I received great advice from agents, and even other authors. When they came in the form of a rejection letter, the instinctive response can be one of anger and denial, but I thanked them with openness and gratitude for taking time to write anything at all. It’s a small world. I can draw lines between people who have helped me and some who rejected me. I was polite in my responses and patient in my timing, and I feel that it paid off in having none of those connections snap like a twig. I wrote back and forth to some authors, asking for advice. Bart Yates and Jay Bell are two of my favorite authors and they answered a lot of questions in emails. I have more stories like that than stories when someone treated me poorly.

Michael Vance Gurley was born in a Chicago hospital that was quickly condemned and torn down. He grew up and worked in the shadow of Capone’s house in a union hall, where he first discovered a love of gangsters and the Roaring Twenties. Being an avid hockey fan led him to kissing the Stanley Cup, and as an ardent traveler, he kissed the Blarney Stone, both of which are unsanitary and from which he’s lucky to only have received the gift of gab. Michael has many literary interests and aspirations. He self-published One Angry Koala, a well received comic book. His poetry has been printed in the Southern Illinois University newspaper, which was a real big deal back then.

Michael has worked with special needs children for nearly twenty years. His work with young adults led to a love of YA books, but he was raised with classic horror, beat poetry, and comics. As winner of a “Pitchapalooza” author event, Michael received some helpful guidance for his first novel, The Long Season, by literary agent/authors Arielle Eckstut and David Henry Sterry, and editor Jerry Wheeler. Michael still lives in the Chicagoland area, and despite it being cliché, gets asked about gangsters whenever traveling abroad.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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John Dufresne, author, creative writing professor

The Book Doctors: John Dufresne on Writing, Getting Published, and His New Book, “I Don’t Like Where This Is Going”

We live in Montclair, New Jersey. John Dufresne lives in southern Florida. So naturally, we met him at the South Dakota Festival of Books. We were sitting next to him waiting for people to show up to sign our books. Let’s just say there wasn’t a huge line. Normally, this would really be a downer, but this time we realized it was good luck because we got the chance to talk with John.

John has had a long and distinguished career as a writer. He also teaches writing. Now that his new book, I Don’t Like Where This Is Going, is out, we picked his brain about writing, books, publishing, and life.

To read the full interview on the Huffington Post, click here.

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The Book Doctors: When did you first start becoming a writer, and how did you learn to be one?

John Dufresne: I was a storyteller first, even if I didn’t know I was. My father told me a bedtime story every night. Fairy tales. Only I thought he made them up because he had no book. I thought he invented wolves. He may be why I loved stories and wanted to make up my own. I had a couple of narratives going when I was seven or eight or so in which I was the central character. They both took place in my neighborhood. In one I was the leader of a band of good guys with white hats and spirited horses. Cowboys on Grafton Hill in Worcester, Mass. The only real horse we ever saw on the Hill was the ragman’s nag, whom we loved to pat. Every night in bed I continued the story from where it ended when I had dozed off the night before. I did this for years. And during the day, I was thinking of what I would now call plot points and creating new characters. The other narrative was similar with me as a sports hero. Whenever I heard sirens, I imagined the house the fire trucks were heading for and the people trapped inside the burning house and how they would be saved. Or not.

TBD: What were some of your favorite books as a kid, and why?

JD: I grew up in a house without very many books. We did have 26-volumes of the Universal Standard Encyclopedia, bought for 99 cents a week at the A&P on Grafton Street. I read them in order, not quite thoroughly. One month every subject I talked about at the supper table began with A. Afghanistan, alligator, antbirds. With volume 13, it was everything between Idaho and Jewel Cave. I loved information, loved knowing the names of things. I didn’t much like the stories we read in my grammar school, stories about kids who had horses and good fortune. I couldn’t find anyone like me, someone who grew up in a housing project, in them. Then I happened on a series of books that I devoured, the Chip Hilton series for boys, written by Claire Bee. I think it was David Mamet who described drama as two outs, bottom of the ninth, man on first, 3-2 count, and your team down by one. That describes Clutch Hitter, a book in the series that illustrated to me, the little jock that I was, how exciting, compelling, and tense a story could be.

TBD: Your new book, I Don’t Like Where This Is Going, is a wild, wacky ride that fits squarely into the noir tradition, but it seems to break as many rules as it follows. How did you get the idea for the book, and does writing in this genre inform how you work?

JD: I found a character I liked in a short story I wrote. I wrote the story, my first bit of crime fiction, on request. The character was Wylie Melville, a therapist and police consultant; the story was “The Timing of Unfelt Smiles,” and it appeared in Miami Noir and in Best American Mystery Stories 2007. I wanted to give Wylie a much larger problem to solve and to put his life in great danger. That’s what got me started, that and the long legacy of police and political corruption in South Florida, rich material to work with. Then, having done it once, I thought, I’ll do it again. I liked Wiley and Bay and wondered what mayhem would follow them and where would they go. They went to Vegas so that Bay could ply his trade at the poker tables. To be honest, I hadn’t read much crime fiction before I wrote crime fiction. Sherlock Holmes, of course, books my friends Les Standiford, James W. Hall, and Dennis Lehane wrote. So if I broke any rules, I may not have known what they were. I wrote the two novels like I wrote every book with the focus on characters and themes, not on plot. This is what it means to be a human being and this is how it feels.

TBD: What do you want people to take away from your novel?

JD: Before I was a writer, and before I was a house painter, I worked for a while in social service organizations, a suicide prevention hotline, like the one Wylie works at in Vegas, a youth center, a drug prevention program. So I was in touch with that difficult life that so many people have here. In America. I worked with so many people who had lost hope and others who were in terrible emotional pain. And I’ve never lost that feeling that we don’t do enough to take care of the less fortunate. The exploitation and oppression of unfortunate people is something I’d hope the reader would think about. Daily violence is a norm here, but it’s easy to look the other way. And I want the reader to care about Wylie and his friends.

TBD: What were some of the pleasures and perils of writing this book?

JD: I spoke glibly above saying how theme and character drove the novel. Plot’s always been the most difficult aspect of novel writing for me. It’s so damn hard. So when I wrote the first Coyote novel, I got to about 250 pages when I realized I didn’t know who committed those murders in the opening chapter, and I thought, this is why the crime writers make the big money: they have to write a novel and solve a crime. Too late then to bring a bad guy with a gun onto the stage. So it was pack to page one. Same thing this time. As possible suspects entered the novel, I paid attention and watched them looking for clues. Anyone of them could have done the deed, but who really did? Wylie’s no Sherlock Holmes, no consulting detective, but he is a man who pays attention. And he doesn’t work alone. He has the illusionist Bay and the bedlamite Open Mike by his side.

TBD: Tell us about how you got your first book published?

JD: It was a book of short stories, and I had probably published six or seven stories in literary journals. I had a bunch of others, and I put them together as a book, and I went through one of those books Writer’s Digest put out or something like that. And I looked through all of the agents looking for short story collections, and there were three.

TBD: I’m surprised there were three!

JD: I know, I know! So I wrote to the three of them, and one of them got back to me. He was very enthusiastic. I would tell anybody who is looking for an agent, make sure the agent is excited about you and your project. Not just, “I’ll do it…” Because it’s hard for an agent to sell a book. Especially if it’s short stories. So my agent sent my book of stories around for about a year. It finally sold to Jill Bialosky at Norton, and I’ve been with Jill and Norton ever since. I remember my editor saying, “You’re the last guy I’ll ever sell a book of stories for.”

TBD: Your career is interesting and highly unusual for today in terms of sticking with one publisher for each book. And it’s a publisher that’s independent but has real chops in this business. Not to mention the fact that you write very quirky books that are not highly commercial, mainstream, etcetera. How can other writers achieve this kind of elusive success?

JD: First of all, the best readers you’re going to get are your agent and your editor. They’re generous. They want your book to succeed. And they know what they’re talking about. Even if you disagree with them, I always say, just do what they tell you to do. Because they know the business. I don’t know anything about the business. I don’t want to know; I want to write. I also say, if you write something beautiful and moving and telling, it’ll get published. But it may not get published when you want it to be, or where you want it to be. The important thing for a lot of young writers is getting it published. I steer them away from self-publishing. Some of them have, and that’s alright. But you want to get the imprimatur of somebody else. Somebody else who believes in you. Small presses are as good a place to be published as large presses… I mean obviously you’re not getting the same money. But the money isn’t like it was before. You used to be sent on book tours. Now you’re lucky if they give you lunch money. The important thing is to get yourself into the game. You get your book around. You have people reading it. Just don’t give up. You owe it to your characters that you love to get other people to read about them. Until you get an agent, you’re going to do the business work too, and persist with it. I think in some ways publishing is more democratic than it ever was.

TBD: When we go to these conferences, there’s always one person who’s telling writers, “You have to be on Facebook! You have to be on Twitter! You have to have a website, blah blah blah-” And you can see the blood draining out of writers’ faces.

JD: The publishers want you to do work with them, which I understand. When I did my first book of stories, I set up what I called the Motel Six tour. I told them, “Get me the books and a bookstore, and I’ll drive. I’ll take my wife and my kid, and we’ll drive to all the bookstores.” And that’s what I did. And they were all really happy, because this was before social media. I printed up a fake newspaper from Louisiana Power and Light, and Norton sent it around, and got hard copies to people. It was fun. They appreciated that I was willing to do it. I still do it. Somebody just asked me to do a bookstore in Baltimore. But I’m thinking, “How much is this going to cost me?” In the old days, they put me up in beautiful hotels. Paid for everything. Now, at least for mid-list people like me, it’s not happening. And I don’t think it’s happening too much in general anymore. I also have gotten on Facebook because Norton said to do that. A guy helped me out. My wife is good at the computer. I think that’s been kind of helpful. It’s a nice way to spread the news. I saw there was a good review of my new book in the Tampa Bay paper on Sunday, and I put it online. Lots of people have liked it already. They know about the book, they buy the book. Twitter I’ve never been on. I remember once, Carol Houck Smith (who was an editor at Norton for years) and I were sitting together by these editors, and they were all answering questions with, “You need a platform.” And Carol muttered under her breath, “I don’t need a goddamn platform, I need a great book!”

TBD: What are you reading now?

JD: I tend to read a lot of books at the same time. I’m reading Lee Martin’s new novel Late One Night, which begins with the death of a mother and three kids in a fire that may or may not have been arson. And I started Campbell McGrath’s new poetry collection, XX, in which he writes a poem for every year in the last century, in the voices of some of the century’s prominent figures, like Picasso. Mao, and Elvis. Also reading Wired to Create, by Kaufman and Gregoire, and Actual Minds, Possible Worlds by Jerome Bruner. I’m loving, if not completely understanding, Lawrence M. Krauss’s A Universe from Nothing and Carlo Rovelli’s Seven Brief Lessons on Physics.

TBD: How does teaching fiction help or hinder you as a fiction writer?

JD: It only helps. Every reading and every discussion of a story helps me see how stories work or don’t work, including my own. We’re all apprentices in a craft where no one is a master–I think Hemingway said that. This is the craft so long to learn. I always feel better at the end of class than at the start. I always feel like rushing home (which is actually impossible on Biscayne Boulevard) and getting back at whatever it is I’m writing. To be honest, there are moments that I would rather be learning about my central character’s secrets than reading a story about goblins with swords, but I know I’ll learn something about setting a scene, let’s say, in the goblin story that will be valuable to my students and to me.

TBD: We hate to ask you this, but since you actually wrote a book about how to write a novel, we feel we have to. What advice do you have for writers?

JD: Probably the advice you were expecting to hear: read and write every day. No holidays for the writer. We always find time to do the things we love. We only have to want to write as much as we want to go to the movies. And if you don’t love writing and reading, do something else. It’s too hard, and discipline won’t bring you to the writing desk. Only love for stories will do that. Here’s Faulkner on reading: “Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it.” And Chekhov on writing: “Write as much as you can! Write, write, write till your fingers break.”

John Dufresne is the author of seven novels, including I Don’t Like Where This is Going and No Regrets, Coyote. Among other honors, he has received a Guggenheim Fellowship and is a professor in the MFA program at Florida International University. He lives in Dania Beach, Florida. For more information, please visit www.johndufresne.com.

John will be joining our Pitchapalooza panel in Miami on May 7, 2016, at 2 p.m. Learn more at the Miami Herald. 

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Jerry Nelson, Dear County Agent Guy book cover, midwestern dairy farmer, author,

The Book Doctors: Jerry Nelson on Feeding the Machine, Husband Training and Getting a Book Deal with a Great Publisher

We’ve been to the South Dakota Festival of Books twice so far, and we have now discovered two amazing writers who came to the festival without a book deal. Both now have books about to come out. Our conclusion is that there are lots of great writers in South Dakota, and many of them go to that festival. As soon as we met Jerry Nelson, we knew he was the real deal. He has that subtle, dry Midwestern wit that sneaks up behind you and then whacks you right in the funny bone. Since he’s writing about experiences that are so far out of the norm from people on either coast, we knew he’d need a special kind of publisher. We’ve seen over and over again how New York publishing doesn’t quite get this kind of Midwestern book and doesn’t understand what a big audience it has. Jerry’s opus, Dear County Agent Guy, is finally ready for publication, and we are so happy to see this book spread its wings and fly out into the world. We thought we’d check in with him to see exactly how he did it.

To read the full interview on the Huffington Post, click here.

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The Book Doctors: When did you first become interested in being a writer, and how did you learn to be one?

Jerry Nelson: I was in junior high school when I read a newspaper column by humorist Art Buchwald. My first reaction was “Newspapers don’t print stuff like this! Newspapers are supposed to be serious and stodgy!” My second reaction was “Where can I find more of this?”

When I was a kid, I never imagined myself becoming a writer. My only goal in life was to be a farmer like my dad and his father before him. I didn’t think that a formal education was necessary for achieving this goal. I put in the minimum amount of effort required of me at school and barely graduated from high school.

I learned to be a writer by reading, which I call “feeding the machine.” Reading enables you to travel to exotic lands and experience new sights and sounds.

The next step toward becoming a writer is to do some actual writing. There are many who say, “I should really write a book!” yet never get past the “should” part. We all have that little voice in our head who is constantly narrating the passing scene. Writing is simply committing that narrator’s words to paper. In essence, I learned by doing.

BD: What are some of your favorite books and why?

JN: I thoroughly enjoy everything that Dave Barry has ever written. He is one of those writers who has the uncanny ability to make the reader spontaneously snort with laughter.

I adore the outdoor writer Patrick F. McManus. When our sons were young, it became a tradition to read one of Pat’s humorous essays to them as a bedtime story. This resulted in much giggling from the boys and from me.

At my bedside is Volume I of The Autobiography of Mark Twain. I dip in and out of it randomly, which I understand is pretty much the method Twain used to write it. Time spent with such a virtuoso is never wasted.

I also loved The Grapes of Wrath and The Great Gatsby. The list goes on and on.

BD: Read any good books lately?

JN: Our son and daughter-in-law recently gave me a signed copy of Failure is Not An Option by Gene Kranz. It details the author’s experiences as a NASA Flight Director in the early days of our nation’s space program and during the near-disaster that was Apollo 13. These things took place when I was a kid, so it’s like time traveling for me.

I just finished Leaving Home, a collection of The News From Lake Wobegon essays by Garrison Keillor. They are from the early days of A Prairie Home Companion, so most of them seemed new to me. Reading them was nearly as pleasurable as hearing them. They gave me a chuckle and filled me with a deep sense of home.

BD: You have been compared to Mark Twain and Garrison Keillor. How do you feel about that?

JN: It totally blows my mind!

As a boy, I first fell in love with Twain when I read Tom Sawyer. I then proceeded to devour Huckleberry Finn and almost everything Twain has written. He was an American original and is still the undisputed master of his genre.

I first heard Keillor’s voice one Saturday in the mid-1990s when I was feeding my Holsteins. A commercial for Bertha’s Kitty Boutique came through the speakers on my tractor’s radio and I was instantly hooked. I cannot imagine a Saturday evening without A Prairie Home Companion.

Keillor is a living legend and being compared to him is an unspeakably huge honor. Keillor grew up in Anoka, Minnesota, which is four hours from our farm, so it’s natural that our styles might have a similar terroir. The difference is that Keillor writes about Norwegian bachelor farmers, while I once was a Norwegian bachelor farmer.

BD: Tell us about how your professional writing career started.

JN: In 1996, my area was suffering through an extended period of wet weather. It had been so wet for so long that cattails were beginning to grow in my field where there should have been rows of corn.

Feeling frustrated and helpless, I penned a spoof letter to Mel Kloster, my local county extension agent. In the letter, I asked Mel if he knew of a cheap, effective herbicide that could control the cattails. And while he was at it, maybe he could advise me on how to get rid of all the ducks and powerboats that were out in my corn field.

Instead of using a normal salutation, I started the letter with “Dear county agent guy.”

Mel told me that he had enjoyed my missive and that I should get it published somewhere. I replied that I had zero training as a writer and didn’t know the first thing about publishing.

Despite my reservations, I took Mel’s advice and showed the letter to Chris Schumacher, editor of our local weekly newspaper, the Volga Tribune. Chris read the letter and said, “Yeah, I’ll publish this. Do you have any more ideas?” I replied that I had maybe one or two. “Keep them coming,” he said, adding, “What should we call this?”

I asked Chris what he meant by “this.”

“It’s a newspaper column,” said Chris. “How about using the salutation, ‘Dear county agent guy?'”

I replied that this was fine by me and that’s all the thought that went into it. I have written a column each week ever since.

That tiny spark was the beginning of my writing career. As my confidence in my abilities grew, I began to get some of my work published in the nation’s premier farm magazines. I also began to submit scripts that were used on A Prairie Home Companion. I don’t recall exactly how much I was paid for those scripts, but do know that the money was put toward our home heating bill.

BD: You been doing your column “Dear County Agent Guy” for a long time, what have you learned about America by writing about this very particular part of it?

JN: I have learned that folks who live in the Midwest feel that we are all part of a large, extended family. I often write about what’s going on in my life, so my wife and our two sons have provided me a lot of fodder over the years. I have had numerous people say to me, “I feel like I know your family better than I know my own!”

A high school girl recently told me of a family ritual that involves my newspaper column. My column arrives at their home on Friday. When they sit down for their meal that evening, one of the family members reads my column aloud at the table. What I have written then becomes the official topic of discussion during the meal.

Reactions such as those are very gratifying and extremely humbling. They also drive home what a huge responsibility I have to my readers.

BD: What are some of your favorite stories in the collection?

JN: That’s like asking which of your offspring is your favorite child! I cherish them all equally.

But if you held a gun to my head, I might say that “Electric Fencing 101” has a special place in my heart, mainly because it’s mostly true with only a little embellishment here and there. That piece illustrates what it’s like to raise kids on the farm.

Another piece that is special to me is “The Four Seasons of Farming.” It’s one of the more ruminative articles in the book, an essay that speaks to my deep connection with my family, the land and the rhythms of the earth.

BD: Your family have been dairy farmers for four generations. How has farming changed since your great-great-great-grandparents were milking cows?

JN: When my ancestors homesteaded in Dakota Territory, they milked cows the same way it had been done for 10,000 years, that is, by squatting beside a cow and squirting the milk into an open bucket.

Modern dairy farmers utilize 21st century technology. Some dairies have milking parlors that can milk dozens of cows at a time. Over the past few years, robotic milkers have come to the fore. These machines can clean the cow’s udder, attach the milking unit and apply a post-milking teat dip, all without any direct human supervision. Daily milk production and numerous other data points can be accessed via your PC or your smart phone. The robot will send a text to your cell phone if it needs help with an issue.

Cow comfort is paramount on the modern dairy. It used to be that the cows were cold in the wintertime and suffered through the heat during the summer. Nowadays, dairy barns are climate controlled and some dairy farmers have even opted to equip their stalls with water mattresses. Many dairy operators put electronic necklaces on their cows that will track such things as how many steps the cow takes each day and how much time she spends chewing her cud.

My wife wants to put a similar necklace on me so that she can quantify how much time I spend doing actual work and how much time I waste goofing off. I am adamantly opposed to this idea.

BD: Many of our readers want to know, how exactly do you train a husband?

JN: My wife says that one of the things that first attracted her to me was the fact that I have five sisters and was thus “pre-trained.”

From what little information I have managed to gather, husband training is more of an art than a science. It’s also an ongoing, never-ending endeavor. I have heard wives say that it can take up to 50 years to get a husband properly trained.

Husbands are actually fairly simple creatures. We respond positively to rewards and have a deep aversion for unpleasant experiences. If you discover a training method that works well for your Golden Retriever, odds are it will also work for your husband.

BD: We hate to ask you this, but what advice do you have for writers?

JN: There are six simple rules to becoming a better writer: read, read, read, and write, write, write.

Read everything you can lay your hands on. Read the greats and the not-so-greats, anything that will stretch your imagination and your vocabulary. Make certain that you consume a healthy dose of poetry on a regular basis.

As a writer, don’t be afraid to put yourself out there. Recognize that you are not perfect and will never be able to please everyone. Such is life.

It has been said, “Be bold and mighty forces will rush to your aid.” I have found this to be true throughout my years of beginning each week with the words “Dear county agent guy.”

Jerry Nelson and his wife, Julie, live in Volga, South Dakota, on the farm that Jerry’s great-grandfather homesteaded in the 1880s. In addition to his weekly column, his writing has also appeared in the nation’s top agricultural magazines, including Successful Farming, Farm Journal, Progressive Farmer, and Living the Country Life. Dear County Agent Guy is his first book.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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Julie Schumacher

The Book Doctors: Julie Schumacher on Writing & Selling a Novel Written in the Form of Recommendation Letters

It’s pretty rare when we, The Book Doctors, are reading the same book. Arielle tends to love books written by people who’ve been dead for several hundred years. Or doorstop-sized biographies, and giant non-fiction tomes about people doing bad things, like the brilliant book about Bernie Madoff, The Wizard of Lies. I tend to gravitate toward books with tragically flawed heroes and gorgeous mysterious dames who are never quite what they seem to be at first blush. I tend to like bullets, bombs, uncontrollable passions, epic gruesome one-of-a-kind murders. Raymond Chandler, Cloud Atlas, Game of Thrones. But we both absolutely adored Dear Committee Members by Julie Schumacher. We love it so much we’ve become evangelists for the book, telling everyone who will listen that they MUST read this novel. When you read it, you’ll find out why. So we decided we would interview Julie and see what she had to say for herself.

To read the full interview on the Huffington Post, click here.

Julie Schumacher julie schumacher dear committee members

ARIELLE: Because we edit books, we’re always interested in how a novel is constructed. Yours is one of the most brilliant constructions that we’ve ever seen! You’ve managed to write a novel that is made up solely of recommendation letters from a Professor of English at a University. It’s a brilliant high-concept idea, but it’s one that seems impossible to pull off before you read it. We were wondering how you conceived of the idea and how you constructed it?

JULIE: The idea came to me sort of accidentally. I was teaching an undergrad fiction class at the University of Minnesota, which I often do, and I was telling the students that typically we don’t start with plot and structure, but sometimes if you’re stuck, you might try to begin a short story or a short work of fiction by coming up with some kind of format. Maybe you could come up with a short story in the form of a to-do list. Or a series of definitions. Or there’s a couple of pieces of fiction written in alphabetical order. Is there some way in which they could jumpstart and experiment with something by coming up with a form first? And one of the students asked me, “Is this something you usually do?” And I said, “No, actually, I never do that. I don’t start with structure. It’s not the way I write. I always start with character.” And they kind of pushed me on it. And someone asked, “Well, if you were going to do that, what would you do?” So I said, kind of facetiously, “Well, something in the form of letters of recommendation because I always write them for you people.”

DAVID: That’s hilarious! So what happened next?

JULIE: I was thinking about the idea and didn’t know if it would be feasible or doable. I told the idea to a colleague, and he said, “I hope you’re going to do that.” And I thought, well, maybe I could just give it a whirl. I realized pretty early on the two major challenges would be: One, how do you make the letters stick together? Where’s the narrative glue? And two, how do I portray my main character if he’s supposed to always be invisibly describing other people? He’s supposed to be behind the scenes as an author of these letters, rather than on stage. But I thought, having written a zillion letters myself, just finding them frustratingly dull and full of praise but also very boring at the same time that I could create a guy who would just insert himself all over the place. Talk about himself when he’s supposed to be talking about other people. I thought that could actually be good fun!

ARIELLE: What were your next steps?

JULIE: I decided to try to write a few pages a day and see if it went anywhere, and if it didn’t, I’d throw it away. I started it in the summer, and probably by the end of the summer I had a good piece of it done. And I was having the time of my life writing it. I loved writing this book. I had so much fun. Writing is not always a good time, you know? But this was a great time.

ARIELLE: Did you already have an agent? And if so, at what point did you talk about the idea or send some pages, and what was his or her reaction?

JULIE: Yeah, I do. I’d been trying to get her to sell a collection of short stories, and she was giving me the big yawn.

DAVID: Yeah, good luck with that. You had already written a number of books that had sold, right?

JULIE: Yeah. I had two books for them that were out of print, then I had written five novels for kids. In part because my own kids were young, and I was reading what they were reading. I was urging them, “Why don’t you try this book or that book?” and that was where my mind sort of was. Because my agent was not terribly excited, to say the least, about my short story collection, I wrote to her when I was about half done with Dear Committee Members, and said, “Maybe they would want my stories if they knew I was working on a novel as well.” She said, “Well, what are you working on?” And I said, “Well, it’s kind of a weird thing, it’s not done.” And she said, “Send it to me anyway.” I was kind of nervous sending it to her because I thought maybe it’s just amusing to me, and anybody else will think it’s a dumb idea. But she immediately wrote back and said, “Forget your story! We’ll sell this!”

ARIELLE: And did you pitch her the idea over the phone or an email before sending her the manuscript?

JULIE: No, no, I didn’t.

ARIELLE: David and I both heard Maureen Corrigan review your book on Fresh Air while driving and we were both so intrigued we went out and bought the book.

DAVID: It was an incredible review. It was basically a letter of recommendation for your book!

JULIE: I was so thrilled with that review. I think I was in the car too, but I must have been listening to another station. My sister called me and was shouting over the phone at me. “Turn the radio on!”

DAVID: One of the things I love about the book is the way that we watch not only the Creative Writing department, but this man himself, deteriorate through the course of these letters. Was this a conscious decision, or did that just come about as the book went forward?

JULIE: I think his deterioration came about as I was writing the book. I realized early on, “Okay, I’ve got to have several people that he writes to more than once, so it’ll stick together. I started out with his poor student Darren.”

DAVID: We won’t give away what happens. I’ll just say, poor schmuck!

JULIE: Yeah! And then I thought, “Okay, he’s got to have an ex,” so I added Janet. And then I thought, “I should have some backstory to him,” so I created the seminar and his pals from that time. But I wasn’t really sure. I did start to worry when I was about halfway or two-thirds of the way through. Is he just going to seem monochromatic? So I thought, “Okay, I’ve got to kill Darren off.”

DAVID: Well, you just gave it away!

JULIE: Actually, I had an argument with the editor when he bought it. Again, I had sent the agent the first half of it that was finished. The back half was in draft form, I was fairly sure at that point what was happening. But it wasn’t polished enough that I wanted to send it anywhere. And the editor called me up and said, “What’s gonna happen at the end?” And I said, “Well, I’m going to kill Darren off.” And he said, “Oh no no no. Don’t like that idea.” And I said, “Well, Darren’s going.”

ARIELLE: Wait, so you sold this on half a novel?!

JULIE: Yeah!

ARIELLE: That’s wonderful and very unusual. How did the editor influence what you ended up writing in the second half?

JULIE: I had long conversations with the editor about what was going to happen. And he was worried about Darren. He wasn’t sure that was going to be justified. And he was also worried that there wouldn’t be any sort of change in Fitger (my protagonist) himself. He wanted me to include a letter written by someone else that would recommend Fitger for something. And I kept saying, “No no no, I don’t want to do that. I want them all to be outgoing because I thought that would make him seem lonelier somehow.” He said, “Okay, you can kill Darren off, but I still want somebody to write a letter for Fitger.” And I said, “No no no no no.” But we did finally compromise with the letter at the end, in which Fitger quotes someone saying about him: “He’s not as much of an ass as he thinks he is.”

DAVID: Had you worked with this editor before?

JULIE: No. So it was kind of nerve-wracking.

ARIELLE: So what happened? It was sent as an exclusive?

JULIE: No, she sent it to four or five places. I think one or two of them thought about it and passed. And there were two that did want it at the end. Doubleday was one. And I talked to both editors. That had never happened to me before. It was terrific.

ARIELLE: Who was your editor?

JULIE: Gerald Howard.

ARIELLE: Oh, lucky you!

JULIE: Yeah it was really lucky. But again, I didn’t know him at all. And I had never met him. And I was kind of nervous as I was finishing this thing. But it turned out to be a really good editing relationship.

DAVID: Fitger’s character is so unlikeable in certain ways. He’s a liar. He’s petty. He’s narcissistic. But in the end, you kind of end up loving the guy because his heart seems to be in the right place in many ways.

JULIE: I definitely see him that way. I know there’s been a few people who’ve read it who clearly see him as a 100 percent curmudgeon. Just a jerk. They would want to avoid him. But no! He’s sorely lacking in diplomatic skills, and tact, and some common sense. But he cares about things people in the arts care about. And he does care about his students. And I think any shift at the end is demonstrated in the fact that he does start to recognize that he’s not done right by Darren. And he should have said to him early on, “Bad idea. It’s a bad book.” And he didn’t. He was selfishly advocating for Darren in part because it was sort of a vicarious relationship, and selfishly he wanted his program to live on, and Darren’s his last chance.

ARIELLE: I just want to go back to one thing, because we get this question from clients all the time about, “How do I say no to my editor, and when do I say no?”

JULIE: I think that’s really hard. In the past, I think it was the second story I ever published, I was 28, 29 years old, and had a really bad experience where an editor just ran roughshod over my story in a way I thought was offensive. And in retrospect, I think I should have just said, “No, you can’t do that to my story.” But you know, I was 28, I really wanted a credit and something on my resume, and I let him screw with my work. I think right now, I’d say, “I’m taking it back.” But back then, I didn’t have the wherewithal to do it. But most of the time, everything other than that one story, I’ve had really good experiences with editors. In the kid-book world, the editorial hand is extremely heavy. I think I’m not the only one who’s found that. You send in your completed manuscript and feel very happy about it, and they say, “Oh, we still like your book. We’re so excited!” And then they send you a 12 or 15 page letter. “Here are the things we’re really excited to see you do.” So those were sometimes excruciating to receive, and I would get snarly and defensive and take long walks for a few days, and then would realize, well, they were right. Ninety percent of the time, I was just going to do what they asked.

ARIELLE: Gerry Howard is a guy with best-sellers longer than both of his arms. What, in that case — I’m sure you agreed to many of the changes that he made — but what was it in the places you did say no, that made you say no?

JULIE: The only one that was of consequence was his desire for somebody to write a letter for Fitger at the end. He pressed on that and pressed on that, but when I suggested a compromise, and wrote it in, he said fine.

DAVID: But killing off Darren is also a huge thing.

JULIE: Yeah, and he did not like that idea. But once I sent him the completed manuscript, he went, “Oh okay. I see what you want to do. That makes sense.” When I talked to him on the phone after he was thinking about buying it based on the first pass, he said to me, “I’m a reasonable person. I’m not going to ask you to do things to your book that you think are going to ruin it. We’ll be able to talk about ideas. We’ll bat things back and forth. I want you to be able to trust me.” He was great.

ARIELLE: So, Professor Fitger is very helpful to his students who want to get their books published. But we’ve found that, typically, there’s a lack of education, or even just snobbery, by academic and MFA programs about how to get published. I’m wondering how you prepare your students for the very harsh realities of today’s publishing world.

JULIE: I don’t know. I haven’t found any snobbery. I’ve certainly found among creative writing faculty people who say, “Let’s bring editors and agents in here, let’s help with the professional life of the writer.” And on the other hand, some faculty who say, “Let’s create a more sheltered environment in which people can purely work on their writing, and worry about publishing, et cetera, later. Now is not the time to be thinking of marketplace issues. Now is the time to be writing. Let’s consider this a sort of retreat.” I understand both those points of view. I think some programs in particular, Iowa and Columbia – Iowa because it’s Iowa, Columbia because it’s in New York – are very good at bringing in agents, editors, et cetera, to look over people’s work. I’ve certainly had students who, when we have occasionally brought in editors to the U of M, say, “I don’t want to meet with them. I’m busy on my novel. I can’t do that right now.” Which I totally respect.

ARIELLE: And do you, for example, teach people how to write a proper query letter? Or do you give wisdom from your own experience of having books published? As we all know, you can have a perfect book that doesn’t get published.

JULIE: Yeah, definitely. I don’t teach to a whole group of people how to write a query letter. Or here’s how to find an agent. Here’s how to self-publish. I would say on a more individual basis, “This book is on its way to being terrific. I don’t think it’s there yet. I don’t think you’re going to profit by sending it out right now. I think you need more time.” In the rare case where people are ready to sell something while they’re still a student, I and other faculty will try to hook them up with an agent.

ARIELLE: You do? Oh, that’s great!

DAVID: And how did you make the leap from writing for adults to writing for kids? Did you find it a difficult transition, or what?

JULIE: For me it wasn’t hard at all because the short stories I had been writing, and many of which were in my first book of short stories — first and only so far!– were about parents and kids and families. A bunch of them had child narrators. It felt to me like a small or relatively subtle shift to go from writing about children for an adult audience to writing about children for a younger audience. I think in Kid Lit there’s a greater directness in plot and structure, and a greater emphasis on, y’know, what happens next.

DAVID: Action.

JULIE: Yeah. I had started working on the first kid book I wrote, and realized I am not good at plot. I really needed to teach myself how to do it. Again, my own kids were young. I was reading aloud to them, reading E.B. White. I must’ve reread Charlotte’s Web ten times. My kids love that book. I thought, here’s a plot, clicking into place like little Lego pieces. A leads to B leads to C. I’m going to teach myself how to do this. I’m going to learn cause-and-effect in narrative. And I’m going to build a book. And I very, almost mechanically, outlined a book. Conflicts would start on page one. There’s a mother and a daughter disagreeing. Each chapter was going to be 8 to 10 pages long. There were going to be fifteen chapters. I thought, “It’s probably not going to be any good. I’ll probably just toss it away. But I’ll learn something!” And at the end of the year, I had written a book, and I really liked it! Then I kind of fooled myself into thinking it will be so easy writing children’s books, y’know? Every new project refuses to cooperate in its own unique way.

ARIELLE: We saw that you’re teaching a course on the child narrator. And you sort of answered this question, but we’re curious about, for you, what separates YA from adult fiction if you have a child narrator? Prep, for example, was published as adult fiction.

JULIE: I think that’s a really interesting question. I taught a class on child narrators. Again, I think it’s a matter of emphasis. You would read something like Push by Sapphire and simply because of the subject matter, the sexual violence, you would decide, not for a kid. But The Curious Incident of a Dog in the Nighttime was published in Britain in two simultaneous editions with two different covers. One for kids, one for adults. Same book. In the U.S, for whatever marketing reasons, it was decided that it was for adults, but eventually kids started reading it anyway. There’s this whole crossover phenomenon. To me, typically, the hallmarks of a kid book are a greater directness, in plot and structure on the one hand, and maybe in the emotions on the other. I just reread The Yearling. I haven’t read it in ages, and it’s a beautiful thing. There’s nothing in that book that would not satisfy an adult reader. But it’s not as subtle, emotionally. As an adult you can feel that your emotions are about to be worked on in a particular way, but it’s no less beautiful or literary for that.

DAVID: We hate to ask you this, but what advice do you have for writers?

JULIE: Oh, persistence. I just think persistence is key. At some point, in the dark of the night, you ask yourself, “Am I more foolish for continuing along this path and hoping, or would I be more foolish for giving up?” You don’t know sometimes.

DAVID: Yeah, there is an element of blind faith, isn’t there?

JULIE: Yeah. It is about blind faith, and believing in yourself. I think part of that is you want to believe in yourself not because you are sure that vast success is on its way, but you’re sure that this matters to you. And that it will offer you some reward even at its most frustrating. There will still be something in it for you.

Julie Schumacher graduated from Oberlin College and Cornell University. Her first published story, “Reunion,” written to fulfill an undergraduate writing assignment (“tell a family tale”) was reprinted in The Best American Short Stories 1983. Subsequent stories were published in The Atlantic, MS, Minnesota Monthly, and Prize Stories: The O. Henry Awards 1990 and 1996. Her first novel, The Body Is Water, was published by Soho Press in 1995 and was an ALA Notable Book of the Year and a finalist for the PEN/Hemingway Award and the Minnesota Book Award. Her other books include Dear Committee Members, An Explanation for Chaos, and five novels for younger readers, all from Delacorte. Ms. Schumacher lives in St. Paul and is a faculty member in the Creative Writing Program and the Department of English at the University of Minnesota.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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Stacy McAnulty, National Novel Writing Month Pitchapalooza winner

The Book Doctors: Stacy McAnulty on National Novel Writing Month to Book Deal

We at The Book Doctors love National Novel Writing Month (NaNoWriMo). For those of you who don’t know, they are an organization that gets together in informal ways all over the world, and in the month of November, WriMos (NaNoWriMo participants) write 50,000 words. No plot, no problem. Many, many writers have gone on to get book deals after participating. Every year, we do an online Pitchapalooza with NaNoWriMo, and we get some fantastic pitches. One of our winners, Stacy McAnulty, had such a great pitch, and wrote such a wonderful book, that she got a book deal. Her book is out now, so we wanted to check in with her to see what it was like to go from NaNoWriMo to getting a book deal. We’re doing another online NaNoWriMo Pitchapalooza until March 31, 2016. See below for details.

ANY PARTICIPANT WHO BUYS THE ESSENTIAL GUIDE TO GETTING YOUR BOOK PUBLISHED The Essential Guide to Getting Your Book PublishedGETS A FREE 20 MINUTE CONSULTATION  WITH THE BOOK DOCTORS (email with proof of purchase to [email protected])

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The Book Doctors: What were your favorite books as a kid, and why?

Stacy McAnulty: We’re starting with the question that always embarrasses me because I didn’t read as a young kid. I can remember sitting in fourth grade with the book How to Eat Fried Worms open on my desk, and instead of reading the words, I literally counted them. I’d count all the words, then turn the page so the teacher would assume I was quietly reading.

Also, we didn’t have many books in the house. I remember enjoying Little Golden Books and the picture book The Fourteen Bear Summer and Winter (which was held together with duct tape).

I didn’t fall in love with a book until high school, and that was Pillars of the Earth by Ken Follett. I never counted the words in that book. It’s about 1,000 pages; the word count must be in the mid six-figures. That novel blew me away and was also held together with tape.

TBD: What made you want to do something as ridiculous as write a book?

SM: It is ridiculous! It’s a crazy challenge similar to climbing Mount Everest or swimming the English Channel. But I guess what appeals to me about writing a book (over climbing or swimming) is you can do it in your PJs. And while eating gummy worms. And you likely aren’t going to fall to your death or be eaten by a shark. Not much physical danger involved in writing a book. Though today my right shoulder is a little tight.

I have to write. It’s almost a sickness. Plots, crazy ideas, and conversations with imaginary characters are constantly running through my head. The only way to get these persistent thoughts out of my head is to write them down (or type them up). Maybe it is a sickness?! Multiple Mass Ideas Sickness. Obsessive Writing Disorder.

TBD: Where did you get the idea for The Dino Files series?

SM: My son asked for a “real-life dinosaur” for his fifth birthday. Obviously, he was about sixty-five million years too late. I started writing the first draft for him. I’d write a chapter during karate class and read it to him immediately after. It was great motivation having someone eager to hear the next segment of the story.

TBD: What were some of the joys and difficulties of writing in the voice of a kid?

SM: I’ve been told I’m immature (not sure if it was meant as a compliment, but I’ll take it). I like to joke around, and I love to learn. Isn’t that the makings of a kid? Children get to be crazy. They can blow a giant bubble with gum and truly believe this is a reasonable transportation method for traveling to the moon. Their world has many rules. Don’t touch that. Don’t go there. Quiet down. Be still. But their imaginary worlds are still full of endless possibilities. Gravity? We don’t need no stinkin’ gravity. Writing for kids lets me be a kid.

As for difficulties? There are some limits to the language and sentence structure. Fortunately, I have a limited vocabulary. You don’t want to discourage a reader, but you also don’t want to talk down to a kid. They’ll pick up on that quick. The biggest challenge in The Dino Files series is the word count. My editor wanted between ten and eleven thousand words. We needed to leave room for Mike Boldt‘s pictures and teaser chapters for the next book. That meant reducing the first manuscript by twenty-five percent. Cutting can be harder than adding words. At least for me. I had to slash jokes, description, and even characters. I learned to stay true to the story and focus on the action.

TBD: Did you have kids read the book as you were developing it?

SM: In general, I only share my work with the kids I cook dinner for–which is a small group of three. As I mentioned, I read the first draft to my son as I was writing it. Unfortunately, young kids don’t appreciate revision. When I created the next draft, I asked my son if he wanted to hear it. The answer was no. Luckily, I have two other kids. My eldest is a teenager. You want honest feedback? Ask a teen to critique your work. She read the next few drafts aloud to me. It’s great to hear your words interpreted in someone else’s brain and mouth. She also loved to point out my inconsistencies, and she would yawn dramatically at the boring parts (which have all now been cut!).

TBD: How did you go about getting your book deal?

SM: I’d published a picture book in 2013 with a small press (unagented). I knew that if I wanted a career, an agent was vital. I entered contests and went to conferences. But, in the end, I was pulled from the dreaded slush pile. I queried my now-agent with a picture book. I was sending out about a dozen queries a month. Lori Kilkelly offered representation based on that book, but I asked her to read The Dino Files before I accepted her offer. I wanted to know if she liked my longer works as well. Lori did see potential in The Dino Files. Potential is code word for needs another revision.

About seven months later, we went out with The Dino Files. Random House Kids replied a few weeks later: What a great read! Does the author have ideas for future books in the series? Those are the moments writers live for.

TBD: What are you doing to promote and market your book?

SM: Marketing a book for kids is tricky. You want to connect with the reader, which, for The Dino Files, are kids ages seven to ten. But this demographic doesn’t have Twitter or Facebook accounts, not to mention credit cards for online buying or the ability to drive the minivan to the bookstore. So I need to connect through the adults in their lives first. I offer free Skype visits for classrooms. I’ve created a website with printouts and videos that parents and teachers can share with their kids. I’ve sent postcards to libraries and bookstores. I know there are dino-loving kids out there. I want to meet them. I want them to tell me I say Deinonychus wrong. I want them to tell me what kind of dinosaur would make the best pet. I want to inspire future paleontologists (and future writers!).

TBD: It’s so exciting to get a three-book deal. Are you already working on the next book?

SM: All the books are done and hitting shelves this year! The Dino Files series is intended for kids in elementary school. We hope they fall in love with the first book. And if they do, we can’t expect them to wait a year for the next book. Kids are binge readers. They want more. We are ready to give them more.

I’m currently working on a middle-grade novel about a twelve-year-old math savant. She has been homeschooled and is technically ready for college, but her grandmother insists she give public middle school a try first. And I’m always working on picture books.

TBD: How did National Novel Writing Month help you write your book and get it published?

SM: Full disclosure, the first draft of The Dino Files was not an official NaNoWriMo win. The word count was only twenty thousand. (And the printed version is under eleven thousand.) But I have completed the fifty-thousand-word NaNoWriMo marathon three times. NaNoWriMo makes you accountable. Resolutions, promises written on sticky notes, self-imposed deadlines–none of these have the power and prestige of NaNoWriMo. NaNoWriMo could only be improved if, somehow, they could send an electric shock through your keyboard when you failed to meet a daily goal or if there was a multi-million-dollar cash prize at the end.

TBD: We hate to ask you this, but what advice do you have for writers?

SM: Yep, this is a tough question. Luckily, I have a definitive answer on what all writers must do. I’ll call it Stacy’s Top Commandments on Writing.

  1. Never talk about your first draft. (This is actually one of Stephen King’s rules.) If you’re telling your spouse or your hairdresser or your hedgehog all about your next project, you’re wasting your breath. Unless your hedgehog can take dictation. These people likely don’t care. Or at least, don’t care as much as you do. And when you actually sit down to write your story, it’ll feel like work. So when a coworker or a neighbor asks what you’re working on, just give them a title. But be vague. Maybe something like Sunset at Dawn.
  2. Carry a book everywhere. No, not your phone with a book app, not your Kindle, and definitely not a tablet. Writers read. If you’re carrying a book everywhere, you’re likely to read it. And it’s good karma to “advertise” another writer’s book.
  3. Compare yourself to everyone. Let’s be serious. You’re going to do it anyway. I’m just giving you permission. That way, you won’t feel guilty. Compare yourself to bestselling authors. Compare yourself to the guy in your critique group that just got a six-figure deal for a memoir about camping with his three-legged dog. Compare yourself to Jennifer Lawrence (because we all secretly want to be Jennifer Lawrence or her best friend). When you’re done comparing, move on to number four.
  4. Write every day. I hate this rule. It’s a cliché at this point like New Year’s resolutions and diets that start tomorrow. But…I do believe this strategy (can you call three words a strategy?) works for a first draft. You must add to your work in progress each day. Or you risk your pesky muse fleeing the scene.
  5. Get professional help. Of course, you may need help for your physical and mental problems, but I’m talking about your plot problems. Your character problems. Your spelling problems. You need to invest in yourself. I draw this inspiration from Vin Diesel. (Aren’t we all inspired by Vin Diesel?) He told a story on a talk show about saving up forty-some thousand dollars. Instead of buying a car or something flashy, he invested that money in himself. He made a small film with a friend to showcase his talent. That little movie led to a role in Saving Private Ryan. So if you are debating between buying a BMW and taking a writing class, take the class. Deciding between buying a Tesla and hiring an editor, get the editor. (Warning: And if you have forty-thousand dollars to pay an editor, I’m totally available.)
  6. Celebrate good times! It’s easy to get excited when an agent offers representation or when a publisher makes a deal or when a review is accompanied by a star. We know those are the rare, exciting moments in a writer’s life. But we must also celebrate the other big moments. When you type ‘the end’ on a manuscript, you deserve a dinner out. When you come up with that ultimate plot twist after you’ve been brainstorming (and crying about it) for a week, you deserve a glass of your favorite beverage. When you recover your work in progress from a fried hard drive, you deserve a glazed donut with sprinkles. (Guess how I spent my morning?) Take the time to celebrate your victories.
  7. You need writer friends. Of all my rules, this is a must. I would not be a published author without the support of my writerly friends. Your family won’t understand your problems and frustrations. Unless you are a family of writers. Your non-author friends won’t understand plot arcs and rejection letters. Your neighbors don’t understand these acronyms: WIP, YA, ARC. Writer friends can empathize like no others. They will listen for hours about rejection letters while your mom will give you two minutes (tops!) and then she’ll suggest you try something new like painting because you always liked to color when you were a child. Just today, a writer friend convinced me not to quit a project I’ve already sunk a year of my life into. Writer friends have given me advice on everything from how you organize an author visit, to how long should I wait before following up with an editor, to does this author photo make me look fun or crazy? Writers, while not exactly a rare breed (nine out of ten retirees are working on a memoir, and the other one has a picture book called The Adventures of [insert some animal that her grandson just loves]), work best in a nurturing, warm community. Just like bacteria.

Sixth Annual NaNoWriMo Pitchapalooza

For those of you not familiar with Pitchapalooza, here’s the skinny: You get 250 words to pitch your book. Twenty-five pitches will be randomly selected from all submissions. We will then critique the pitches online so you get to see what makes a great pitch. We will then choose one winner from the group. The winner will receive an introduction to an agent or publisher appropriate for his/her manuscript. We will also crown a fan favorite who will receive a free one-hour consult with us (worth $250).

Beginning February 1, 2016, you can email your pitch to [email protected]. Please do not attach your pitch, just embed it in the email. All pitches must be received by 11:59PM PST on February 29, 2016. The 25 random pitches will be posted on March 14, 2016. Winners will be announced on April 1, 2016. Anyone can vote for fan favorite, so get your social media engine running as soon as the pitches go up!

Learn more about the sixth annual NaNoWriMo Pitchapalooza here.

Stacy McAnulty grew up outside of Albany, New York and received her B.S. in Mechanical Engineering from the University at Buffalo. She currently lives in Kernersville, NC with her three children and two dogs. The Dino Files chapter book series follows a nine-year-old dinosaur expert, his paleontologist grandparents, a cat named Saurus, and fossils that might not be so extinct!

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The Book Doctors Writing Tips Why Books are Rejected

Books are rejected for two main reasons:

  1. The editor (or agent) doesn’t connect with the voice.
  2. The editor doesn’t connect with the character.

In this video, we explain how writers can revise their pitches and query letters to appeal to literary agents and editors. We cover fiction, practical non-fiction, narrative non-fiction, and memoir.

Click here to watch the video.

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Roxanna Elden

The Book Doctors: Roxanna Elden on Books, Dogs, Kids and Agents

We first met Roxanna Elden at Miami Dade College where we were teaching a class on publishing. From the second she opened her mouth (which she did frequently) it was obvious she was a published author waiting to happen. She asked so many questions. And they were good questions. She was funny, she was engaged, and she had a great idea for a book. In fact, after many trials and tribulations, she got that book published, and now she has a second book coming out. So we thought we’d check in on her and see how the process went.

To read the full interview on the Huffington Post, click here.

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The Book Doctors: After the success of your first book, See Me After Class, what made you want to write a picture book for kids?

Roxanna Elden: The idea came from watching my dog, Rudy, as he adjusted to having a new baby human in the house. Like a lot of dogs, Rudy was the “baby” of our family before we had kids. Ever since, he’s had to deal with all kinds of indignities–pulled ears, missed walks, and lots of interruptions to his couch naps. And, of course, he has had to learn to share the spotlight. A little after Rudy’s first new human was born, I was suffering pangs of “pet parent guilt,” and called my friend, Ginger. She already had two kids at the time, and she noted the similarities between Rudy’s situation and what older siblings go through when a baby comes along. She also just happens to be one of the Chicago-land area’s top illustrators. By the end of that conversation we had a book in the works.

TBD: Since your first book was nonfiction, did you have to find a new agent, develop new social media outlets, or find a new publisher?

RE: Same agent: magnificent Rita Rosenkranz. New publisher: marvelous Sky Pony Press. There is a bit of crossover from the audience of See Me After Class, because some elementary teachers have told me that they’re reading the book with their students, and high school writing teachers sometimes do picture book projects. And, of course, lots of teachers are moms and dads and dog lovers. We are in the process of posting lesson materials on a popular lesson-sharing site called Teachers Pay Teachers. Despite the name of the site, everything in Rudy the Dog’s “store” will be free.

TBD: Obviously your two books are in very different categories, but what did you learn from your first book that you were able to apply to this new book?

RE: The whole publishing process, from pitching the book to working with editors to looking for ways to connect with readers, was actually similar for both books. The Essential Guide to Getting Your Book Published was my road map through the process the first time, saving me years of trial and error. For this book, I reread the sections I needed to review and also ordered a copy for Ginger. The main lesson I learned from my first publishing experience is that marketing a book is (a) ongoing, and (b) unpredictable. With See Me After Class, I’ve done hundreds of different things over the past ten years to get the book into the hands of teachers who would love and benefit from it. These efforts ranged from epic to tiny, and the results ranged from total wash to big break. There hasn’t been a recognizable pattern. For authors, if you do 100 things and only 6 pay off, the temptation is to wish you could have saved the time of doing the other 94 things. But it’s important to remember that what “worked” wasn’t the six lucky breaks you got. It was the fact that you tried 100 different approaches.

TBD: How did you go about getting your book deal for your new book?

RE: Our agent, Rita Rosenkranz, showed it to Jenny Pierson at Sky Pony, and she made an offer on it immediately. Having gone through the publishing process already, I knew this was pretty rare. We all had a conversation and by the end of it, Ginger and I both agreed that Sky Pony would be a great fit for the book.

TBD: How are you planning to promote and market this book?

RE: We have a website, www.rudythedog.net, where people can sign up to have Rudy send birthday cards to their favorite little humans and pet birthday cards to their pets. Also, because Rudy the canine-narrator is based on my real-life dog, we made a stamp out of Rudy’s paw so he can “paw-tograph” books at book signings. We’ve authorized kids in six different cities to be paw-thorized paw-tograhers. They have a stamp and a notarized letter that lets them sign copies on behalf of Rudy. And I spend more time than I’d like to admit thinking of dog-related puns.

TBD: Have you learned anything about picture books from being a teacher?

RE: No one knows better than teachers how important it is to read to kids as often and as early as possible. I’m hoping that as both a teacher and children’s book author, I can find creative ways to help more parents read to their children in ways that encourage a love of books and develop early reading skills. We’ve already put a reading guide on the website that describe some skills any adult can help kids develop, and we’re working on more materials now.

TBD: What was it like working with an illustrator?

RE: In most cases, the publisher buys the book and then chooses the illustrator, so our experience is unusual, but in this case I pitched the book as a team with illustrator, Ginger Seehafer. The two of us are longtime friends–we met about 20 years ago as the only female caricature artists at a Six Flags theme park. That was the end of my career as an artist, but Ginger went on to become a top professional illustrator, doing work for big companies like Glade, Tropicana, and Hotels.com, all the way down to small companies just getting started. She had done my sample cover art when I was pitching See Me After Class, so I knew how good she was at turning verbal ideas into pictures without losing anything in translation. While discussing the book, we kicked ideas back and forth in both text and visual form until we came up with a final product. My description or text might spark an idea for Ginger, or she might send a picture that gave me an idea for a line in the book.

TBD: How did you determine how much text and how much picture would be on every page?

RE: We have a pretty good sample size of kids in the 2-6 year old age range, so for early drafts we just thought about what they would understand. Then we worked with the editors at Sky Pony, Jenny Pierson and Julie Matysik, who had experience with children’s books and helped get the book into its final form.

TBD: What you want readers to take away from this book?

RE: We hope it will help older siblings adjust to having a new baby in the house–and reassure them that it’s okay to have mixed feelings about sharing attention with another little human. (From what I’ve heard, I was horrible when my sister was born, and now we are best friends.) We also want to calm the nerves of new parents whose dogs used to be the baby of the family and who are now experiencing “pet parent guilt” as they find themselves juggling vet and pediatrician visits, dog feeding and baby feeding, and yeah… maybe have forgotten to clip the dog’s nails for a while, okay?

TBD: We hate to ask you this, but what advice do you have for picture book writers?

RE: Young children read books differently than adults do. Adults form a mental picture of the action as they read the words. Kids mostly look at the pictures while someone reads the words aloud to them, so the picture has to tell part of the story. Ginger and I learned this the hard way. There was a page in the book where we had put an exclamation point over Rudy’s head to show that he was surprised. In the first round of comments, the editors pointed out that punctuation marks don’t mean anything to kids who can’t read yet.
Roxanna Elden has been a teacher for eleven years and is the author of See Me After Class: Advice for Teachers by Teachers. Her inspiration for Rudy’s New Human came from watching her dog, Rudy Elden, as he adjusted to having a new baby human in the house. She lives in Miami, Florida, with Rudy and his (now two!) little humans.

Ginger Seehafer is an illustrator who works as a commercial storyboard and
concept artist in the Chicagoland area. She studied at the American Academy of Art and started her art career as a caricature artist at Six Flags Great America. Ginger loves making art that inspires joy and creativity, especially in children who may become future artists themselves. She lives with her husband, two little humans, and two cats in Roselle, Illinois.

Rudy Elden has been a professional dog for eight years and is making his literary debut as the canine narrator of Rudy’s New Human. He likes lunchmeat, cheese, long naps, and medium-length walks.

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How to Get Published Successfully Conference and Pitchapalooza, Saturday, February 13, 2016

The Book Doctors Writing Tips Can You Land an Agent or Book Deal at a Writers Conference?

Yes! Look, you can’t call up HarperCollins and say, “Hello! I’ve written a great book, could I please speak to Mr. Harper or Mr. Collins?” If you’re an unknown quantity, and you aren’t sleeping with someone at a literary agency–or even if you are, in some cases–it’s virtually impossible to get face time with a publishing professional, be it an agent, editor, or publisher. Your blind query is usually dropped with a plop into the slop of the dreaded and aptly named slush pile, where it is then skimmed over by an eighteen-year-old unpaid intern. The fate of your book, the object of your passion and hard work, is frightfully beyond your control. Luckily, at the best writers conferences and workshops, and even some of the top-drawer bookfairs and festivals, you can personally meet, speak with, and sometimes even pitch to real publishing professionals. We know. We’ve met amazing writers at all of these places and helped them get book deals.

“I’d already begun the pitch process by mail and email, and it felt like yelling into the void most of the time,” recalls Roxanna Elden, whose experiences looking for an agent to represent her first book are all too typical. “There were agents who took six months to respond to emails, and one who asked me to send a hard copy of the manuscript overnight, then rejected me weeks later with a one-line, all-lowercase email that said something like, ‘love the title but not for me sorry.'”

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Nura Maznavi and Ayesha Mattu thought they had won the lottery when they almost immediately landed an agent. Their agent shopped their proposal to a dozen big New York City publishers and one by one they were rejected. “Soon after,” Nura explained, “our agent dumped us because she no longer had faith in the project.”

Roxanna, Nura, and Ayesha knew they needed to get in front of professionals. Roxanna signed up for Miami Writers Institute, an annual conference at Miami Dade College. There, she attended a talk by agent Rita Rosenkranz. “By this time, I had perfected my pitch and built my platform and had some idea of what I hoped to find in an agent. Then, in her talk, Rita mentioned that many agents wrongly ignore books for niche markets, which my first book was. She also said she was looking for authors who showed the willingness to hustle to promote their work. Everything she said made her seem like an incredibly good fit for my work. I walked up to her after the talk, handed her my card, and emailed her as fast as I could. She answered my email within 24 hours… and still does!” Rita went on to sell not only Roxanna’s first book, See Me After Class, but also her children’s picture book, Rudy’s New Human.

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Nura and Ayesha took themselves to Litquake, San Francisco’s biggest literary festival. They signed up for an event we do around the country called Pitchapalooza (think American Idol for books), and they won an introduction to an agent or editor who was appropriate for their book, Love InshAllah: The Secret Love Lives of American Muslim Women. One call later, they had a book deal. “A year later, our book was published and we were on the front page of the New York Times Arts section. And, two years later, we had a follow up book, Salaam, Love: American Muslim Men on Love, Sex & Intimacy!”

But just attending a writers conference, workshop, or book festival is no guarantee of a book deal. How you present yourself (and to whom) matters as much as your idea and your book. You have to pick the right agent or editor. Present yourself as a complete package. Seize every opportunity at just the right moment.

Lana Krumwiede, whose attendance at the James River Writers Conference helped land her first book deal for Just Itzy, advises, “Be as prepared as possible by researching the agents, editors, and authors who will be speaking. You’ll get more out of the conference that way and you’ll feel more confident talking to people. Get out there and talk to people! Ask (appropriate) questions and take in as much as you can. And if you have an appointment with an editor or an agent, don’t fall into the trap of thinking of it as your ‘one big chance.’ There is no such thing as ‘one big chance.’ You will have as many chances as you create for yourself.”

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Victoria Skurnick, a literary agent at Levine Greenberg Rostan Literary Agency, has this advice for first-time attendees, “There are ways to an agent’s heart at conferences for writers. The first is–be normal. This is harder for some people than you might have thought. The second, be helpful. The people who provided me with a club soda when they noticed my voice cracking, who offered to pick me up and drive me to a dinner far away–I will be grateful to them for the rest of my life.”

We agree. Here are our top ten tips for scoring at a writers conference, workshop, or bookfair.

The Book Doctors Top 10 Tips for Scoring at a Writers Conference, Workshop or Bookfair

  1. Look good, smell good, and don’t be late. Pretend you’re a guest on The Today Show–act and dress accordingly.
  2. Be respectful of publishing professionals. Don’t just blast over and bombard them. Be patient, wait for your opening. Never pitch your book unless they ask you to, and if they do, don’t go longer than a minute. And please, we beg you, don’t follow them into the bathroom! This has happened to us more times than we care to remember.
  3. Listen more than you talk. Your goal should not be to pitch at all costs. Better to have a good conversation where you get to know an editor or agent.
  4. Research! Make sure the event caters to the kind of book you’re selling. Make note of who is presenting, and plan your approach for whom you want to meet. Sign up early. The most valuable conferences, classes, and one-on-one sessions fill up fast.
  5. How do you get to perform at Carnegie Hall? Practice, practice, practice. The same is true with pitching books. Workshop your pitch whenever possible. Tell everybody who will listen, honing your delivery so the pitch lasts less than a minute. Try rehearsing with other conference attendees. All this extra effort will have a make-or-break effect on an agent or editor.
  6. Have an excellent business card and don’t be afraid to use it. Collect as many cards as you can.
  7. After the event, follow up all leads as quickly as possible. Early birds strike while the iron is hot.
  8. Network! Meet as many fellow writers as possible. These encounters can blossom into all sorts of relationships. You never know who will be published one day.
  9. Buy books written by people you want to approach. Ask them to sign the book for you if they are willing. Use this as an informal opportunity to make a connection.
  10. Connect! Do something nice for booksellers, agents, editors, writers, and publishing professionals using social media. If done actively and appropriately, tweeting, facebooking, instagramming, and blogging are great ways of staying in touch and making yourself a known quantity.

The Book Doctors travel across America to feature in writers workshops, conferences, bookfairs, and festivals. On February 13th, we’re holding a conference and Pitchapalooza at one of the greatest bookstores in the country, Changing Hands. If you are in the Phoenix area, come hang out, polish your skills, and maybe take a selfie with us. But please, don’t follow us into the bathroom.

How to Get Published Successfully Conference and Pitchapalooza, Saturday, February 13, 2016
 

To read this article on the Huffington Post, click here.

Roxanna Elden has been a teacher for eleven years and is the author of See Me After Class: Advice for Teachers by Teachers. Her inspiration for Rudy’s New Human came from watching her dog, Rudy Elden, as he adjusted to having a new baby human in the house. She lives in Miami, Florida, with Rudy and his (now two!) little humans.

Lana Krumwiede began her writing career by creating stories and poems for publications such as Highlights, High Five, Spider, Babybug, The Friend, and Chicken Soup for the Child’s Soul. Her first novel, Freakling (Candlewick, 2012) was named a finalist for SCBWI’s Crystal Kite Member’s Choice Award and an honor book for the International Reading Association’s Intermediate Fiction Award. Freakling was followed by two more novels, Archon (2013) and True Son (2015). Lana is also the author of the picture book Just Itzy (2015). She lives with her husband and daughter in Richmond, where she sits on the board of directors for James River Writers and runs a local writers’ group.

Ayesha Mattu is a writer, editor and international development consultant who has worked in the field of women’s human rights since 1998. She was selected a ‘Muslim Leader of Tomorrow’ by the UN Alliance of Civilizations & the ASMA Society and has served on the boards of IDEX, the Women’s Funding Network, and World Pulse. Ayesha is an alumna of Voices of Our Nations writers’ workshop and a member of the San Francisco Writers’ Grotto.

Nura Maznavi is an attorney, writer, and Fulbright Scholar. She has worked with migrant workers in Sri Lanka, on behalf of prisoners in California, and with a national legal advocacy organization leading a program to end racial and religious profiling. She lives in Chicago.

Victoria Skurnick came to Levine Greenberg Rostan Literary Agency after being at The Book-of-the Month Club for almost twenty years. As Editor-in-Chief, she relished the opportunity to devour every kind of book, from the finest literary fiction to Yiddish for Dogs. She also is the co-author (with Cynthia Katz) of seven novels written by “Cynthia Victor.”

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

Lee Wilson

The Book Doctors: Lee Wilson’s Rebel on Pointe Among Year’s “Best of the Best”

Book cover of Rebel on Pointe: A Memoir of Ballet and Broadway by Lee Wilson

The Association of American University Presses has chosen Rebel on Pointe as one of five books that are “Best of the Best” published in 2014.

We connected with Lee Wilson during Pitchapalooza at pages: a book store in Manhattan Beach, California. She was so warm, funny, passionate and professional. And she had excellent posture! Turns out that was no accident. She had been a professional dancer at the highest level. She blew us away with her pitch. We helped her with her proposal, and with the help of the amazing Toni Bentley, we hooked her up with a fantastic publisher. Her memoir, Rebel on Pointe, came out Fall 2014 from University Press of Florida.

In other book news, Wendy Perron, editor at large for Dance Magazine, included Rebel on Pointe in her list of 2015 books that are “especially engaging.”

Rebel on Pointe 

In this uplifting memoir, Lee Wilson describes how she danced her way out of the stifling suburbs of 1950s Delaware into the opera houses of Europe and onto the Broadway stage.

Rebel on Pointe brings readers into a remarkable and visionary world. It gives new perspectives on legendary dance icons like George Balanchine, Rosella Hightower, Erik Bruhn, and Rudolf Nureyev. Wilson describes the process of becoming a professional dancer and gives insight into a dancer’s daily life both in ballet companies and on Broadway. She shares the pain of rejection, the thrill of her first bravos, and the unforgettable experience of arriving in Algeria without her passport to dance for men with automatic weapons in a Roman amphitheater.

In her quest for freedom from the patriarchal post-war society in America, she finds a home in the inclusive, multicultural community of dance.

Lee Wilson, author of Rebel on Pointe: A Memoir of Ballet and BroadwayLee Wilson danced for royalty in Europe, gun-toting revolutionaries in Algeria, American aristocrats at the Metropolitan Opera, and a galaxy of stars on Broadway. She is an award-winning writer, producer, and actor living in Los Angeles. Her website is: www.leewilsonpro.com.

 

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Valley Haggard

The Book Doctors: Valley Haggard on Writing, Working with Kids on Writing, and Life in 10 Minutes

We first met Valley Haggard (best name ever! And yes, it’s real!) when David was doing a reading at a tiny bookstore which shall remain nameless. The bookstore was so bad that they didn’t even realize there was a reading going on there that day. The reading itself took place in a tiny room with no windows that was approximately 120°. It was like a literary sweatbox. But Valley enjoyed what I did, we talked and bonded afterwards, and she invited us down to Richmond, Virginia, to make a presentation for the James River Writers Conference. It is truly one of the best writers conferences in America. And it was the start, as they say, of a beautiful friendship. We’ve now been presenting at JRW for over half a decade, and it’s proved to be a fantastic, symbiotic relationship. Which all began in a sweaty, nasty room in a sweaty, nasty bookshop at an event that only four people attended. Which just goes to show, you never know. Now Valley has a new book coming out, and we wanted to pick her brain about writing, book conferences, and how to get a book published.

To read the full interview on the Huffington Post, click here.

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The Book Doctors: First of all, what made you decide to do something as ridiculous as decide to be a writer?

Valley Haggard: When I was seven I told my mother I wanted to grow up to be a famous reader. Writing seemed like at least the next best thing! I was tone-deaf and came in last place in the dance competition, but words were my allies, my friends, my escape, my safety, my rebellion and my fluency. I felt weird in so many places in my life, but not in a book, not on the page. Writing is the one thing that has stayed with me through everything: moves, men, sobriety. Writing has saved my life so many times it seemed silly to abandon it for job security and health insurance.

TBD: What are some of your favorite books and why?

VH: The answer to this question could be a book in and of itself. Some books are friends, some are family, some are lovers, some I can’t get away from fast enough. Some whisk me away around the world and some bring me deeper into myself. Some of my most intimate literary relationships have been with Lolita, Beloved, One Hundred Years of Solitude, Love Junkie, Jane Eyre, Gone With the Wind, A Wrinkle in Time, Even Cowgirls Get the Blues, Our Tragic Universe, Claiming Georgia Tate, Chicken, Bird by Bird, Writing Down the Bones, The Glass Castle, Lit, Henry & June, Shantaram, Notes From Underground. And there are so many, many more but I love these books because they took me somewhere and made me feel something. I think back on them as pivotal experiences I had with great friends.

TBD: How did you get involved working with kids and writing, and what are some of the things you’ve learned by doing that?

VH: The summers after my sophomore and junior years of high school I attended the UVA Young Writer’s Workshop, the first structured setting where I was treated with the respect of a real writer instead of a kid with a hobby. This was life changing! I returned for two summers during college to be a camp counselor. I started Richmond Young Writers in 2009 in an upstairs gallery room of Chop Suey, an independent bookstore in the heart of Richmond, after getting laid off from my desk job at the alternative weekly the year before. Initially there were just a few kids but we grew, added teachers and staff and have become a year-round program offering scholarships, a full range of summer camps, homeschool and after-school classes. Our mission is to share the craft and joy of creative writing with kids who otherwise might have the very breath of their work beaten out by SOLs, grades and other harsh, critical realities that can sometimes be present in schools and/or life today. The kids are amazing. Their writing blows me away and gives me hope for the future of humanity.

TBD: What’s the idea behind The Write Life?

VH: Initially The Write Life contained the spillover from the author interviews and book reviews I couldn’t seem to cut off at their allotted word count. It became a catch-all for my book and writing related thoughts and ideas, a place to post my articles, interviews and the column I wrote for a women’s magazine about navigating life as a self-employed creative writer while being a mother and a wife with a mortgage. Now that I’m concentrating my time and energy on Life in 10 Minutes it serves as an archive of my writing journey.

TBD: How has teaching writing impacted you as a writer?

VH: Teaching holds me to the fire. I write in the classes I teach which holds me accountable in a totally different way than lecturing from a podium. If I suggest that my students be vulnerable and brave, that they turn their shit into gold, extract their own splinters one by one, take creative risks and not apologize for their work, I have to do it, too. The synergy of writing and then reading aloud in class creates both the feeling of performance art and a really safe testing ground for taking creative risks. When I read something to the class and no one dies or runs out screaming, it gives me the courage to bring my work to the public arena. To keep my heart and mind in the game, I always teach what I need to learn, and there seems to be a great universal aspect to this. I learn so much from my students’ writing and their process every single day.

TBD: Tell us about Life in 10 Minutes.

VH: Life in 10 Minutes is an online literary magazine that features slice-of-life stories written 10 minutes at a time. For years, students would write these fantastic flash nonfiction pieces in my classes and I’d say, “It’s brilliant! Send it somewhere!” I finally decided to become that somewhere, to create a platform for my students’ writing as well as my own. It’s amazing how much story, character, heart and emotion can be packed into 10 minutes. Submissions aren’t limited to my own students however, and since the website launched in January 2015, I’ve been thrilled to publish two unique pieces everyday from all over the world.

TBD: You’ve been involved with the James River Writers Conference for many years. What are some of the benefits of attending a writers conference in general, and what makes the James River Writers Conference special?

VH: Conferences are a great way to step out of the room you’ve been confined to for months and years laboring alone, to break the isolation of the writing life and to learn from writers outside of your particular genre. I had no idea how much I’d get from a mystery or YA or poetry or food writing panel! The James River Writers Conference is special because the panelists and authors are thrown into the mix rather than being cordoned off like exotic animals. You learn that writers and those in the publishing industry don’t bite–most of the time. JRW is especially great at providing southern hospitality, networking opportunities, connection, fellowship, the always amazing Pitchapalooza and a chance to meet and talk to real, live agents and authors in the flesh. This is hard to accomplish in your own basement or home office even with a really good internet connection.

TBD: You’ve also done lots of interviews and reviews with writers and books, what if you learned about writing in the publishing business from that?

VH: When I was pregnant I thought “If millions of other women have survived childbirth, surely I can too.” Interviewing authors has been a bit like that. Of course, the stories of persevering against all odds, getting laid off, being completely broke, and soldiering on despite rejection have been my favorite because I can relate. I’ve learned that publishing is a different art entirely from that of the writing process itself and that you have to have a certain business savvy and mindset to sell yourself. I’ve recently determined that if you want to have a baby–or publish a book–there’s certainly more than one way to do it. You don’t have to go the traditional route to become either a parent or an author. The publishing world is really opening up and changing in this regard.

TBD: Tell us about your new book.

VH: The Halfway House for Writers is the culmination of everything I’ve learned over a lifetime of writing, reading teaching and studying creative writing. It’s a guide for overcoming the damage that’s been inflicted on us by the world as well as the damage we’ve inflicted on ourselves. It’s a manual for both beginners and seasoned writers who are struggling with insecurity, self-doubt, writer’s block or simply being overwhelmed about how to start. It’s the process by which my students and I have found the heart of our true material and begun to heal our wounded writing selves. It’s a combination of my own experience, practical advice, encouragement and an invitation to begin.

TBD: I hate to ask you this, but what advice do you have for writers?

VH: Surrender your weapons. Stop beating yourself up. Seek shelter. Create some loose structure around your writing. Use your triggers as your prompts. Turn your shit into gold. Extract your splinters one at a time. Take baby steps. Free write. Handwrite. Learn how to be gentle with yourself. Set a timer for 10 minutes and see what happens.

Valley Haggard has written in short and long form all her life. She has slept in tents, hostels, motels, couches, tool sheds, log cabins, bunk beds and the bowels of a ship. She has lived in New York, Italy, Colorado, Arkansas and Alaska and now she lives in the house where she grew up in Richmond, Virginia. She has been a Waffle House waitress, dude ranch cabin girl, cruise ship stewardess and hotel maid. She has written book reviews, author interviews and first person columns; judged fiction contests and fellowships and sat on non-profit writing boards. She is the recipient of a 2014 Theresa Pollak Prize and a 2015 Style Weekly Women in the Arts Award. The founder and co-director of Richmond Young Writers, she leads creative nonfiction marathons, workshops and retreats for adults around Virginia. She is the founder of the online flash nonfiction literary magazine lifein10minutes.com and her book, The Halfway House for Writers, was published in October 2015.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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Josh Funk, author

The Book Doctors: Josh Funk On the War Between Pancakes & French Toast, SCBWI & Getting Published

We first met Josh Funk at the New England SCBWI Conference. (If you’re not a member of this group and you’re interested in books for kids, as soon as you’re done reading this piece and sharing it with everyone you know, go join that group. If you haven’t been to one of their conferences, ditto.) We were struck with Josh’s fabulous combination of goofiness and seriousness. It’s something we aspire to at The Book Doctors. And when we found out his debut picture book was going to be dropping, we had a wonderful wave of serious goofiness come over us. It’s called Lady Pancake & Sir French Toast, and it’s a ripping barnburner full of outlandish action, heroic and dastardly characters, roller coaster rhymes and some absolutely fabulous illustrations by Brendan Kearney. So we thought we’d sit down with Señor Funk and see what’s new on Funk Island.

To read this interview on the Huffington Post, click here.
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The Book Doctors: First of all, congratulations. What did it feel like when you saw that first box of books arrive and you tore it open and there it was, your own baby book?

Josh Funk: Ahh, the Back to the Future moment: “If you put your mind to it, you can accomplish anything.”

Well, I didn’t exactly have the ‘open the box moment’ that you see in the movies (or at least that one movie). The first physical copy of Lady Pancake & Sir French Toast that I got a copy of was the one the Sterling sales rep gave to Porter Square Books (in Cambridge, MA). I got a tweet from a friendly bookseller at PSB who said she found my book, so I immediately rushed to Cambridge.

The first thing I noticed was the amazing design. I knew it was going to have an embossed cover with foil, but it was really stunning. The book creaked a little when I opened it. I had seen a digital copy, but the clarity of the images on the pages was overwhelming compared to seeing it on the screen. And I think it smelled a little bit like maple syrup.

And then I jumped around giddily for about ten minutes before the booksellers asked me to leave out of fear I was scaring away all of their customers.

TBD: Why in the name of all that’s good and holy would you choose to get into the publishing business? Have you had your head examined recently? Been checked for brain parasites?

JF: Haven’t had my head examined lately. It’s possible I’m housing parasites. But the real reason is that I always read a lot of books to my kids. One day I thought, ‘I can do this.’

But once I joined my first critique group, then attended my first Society of Children’s Book Writers and Illustrators conference, I realized I had a lot to learn. But I also noticed that the kidlit community is so warm and welcoming and just plain fun. I quit my fantasy football leagues and started taking writing more seriously.

I’d like to think that even if I never sold a book, I’d still be happy just to be a part of the kidlit world.

TBD: How did you go about getting a book contract not only for Lady Pancake, but also for your next two books which are coming out?

JF: In the May of 2013, I gave up on trying to acquire a literary agent. I was getting almost no responses to my queries. Out of 35 queries for Lady Pancake, 1 agent responded with a rejection implying she read it (or at least read the title). The other 34 were made up of 10 form rejections and 24 black holes. I felt I was better than that, so I submitted Lady Pancake to 10 publishers via snail mail.

Around the same time, there was an open submission period to Scholastic via author/illustrator Debbie Ridpath Ohi’s Inkygirl blog. The Scholastic editor was looking for material suited for ages 0-5, and the only manuscript I had written for that age group was Pirasaurs! (most of my picture books are geared toward kids ages 4-8).

And then as late summer rolled around, I finished revising another manuscript (Dear Dragon) and decided to send it out to publishers that accepted submissions via email and online form.

By early November, Scholastic told me they were taking Pirasaurs! to acquisitions, Dear Dragon had garnered interest from two small publishers, and Sterling made an offer for Lady Pancake & Sir French Toast. All of that, plus a personal recommendation from a friend helped me obtain representation with an (awesome) agent. Over the next two months, my agent finalized the deals with Sterling and Scholastic and found a home for Dear Dragon at Penguin/Viking.

And that’s how I got an agent and sold three picture book manuscripts between November of 2013 and January of 2014. I know it’s a non-traditional path, but I feel extremely fortunate with the way it worked out.

TBD: Hasn’t anyone told you that rhyming books don’t sell? How did you overcome this ridiculous idea, and why do you think people keep saying that?

JF: Oh, boy. I have thought about this a LOT. Many rhyming picture books get published every year. So why do people say not to write in rhyme? Why is there this stigma? Well, there’s a single simple reason.

It’s very easy to write bad rhyme.

And lots of people do (please note that if you’re reading this and you like to write rhyming picture books, I’m not talking about you).

Everyone grew up reading and loving Dr. Seuss. Therefore, many people think that picture books are supposed to rhyme. When they start writing picture books, that’s how they write them. This includes me.

It’s a flawed way of thinking. Not everyone is cut out to write rhyming picture books. It’s actually rather difficult. I personally believe that a good rhyming picture book has an added level of charm. But there are so many mistakes you can make when writing a rhyming picture book (mostly to do with rhythm, all of which I’ve discussed in depth on my website and while leading workshops).

But here’s the problem. When a literary agent receives a query for a rhyming picture book manuscript, there’s a 99% chance that it’s bad rhyme. And it’s not worth the agent’s time to read 99 bad rhyming manuscripts, just to get to the one good one. And I completely understand and agree with that policy. Add to that the fact that it’ll be nearly as hard for an agent to sell a rhyming manuscript to an editor. I truly believe that this is why my query response rate was so utterly abysmal (in retrospect, I shouldn’t have said that the manuscript rhymed in the query).

I overcame this hurdle by first worked very hard to improve my rhyming, spending lots of time reverse-engineering critique partners’ comments.

Second, I bypassed agents. An agent is (rightfully) concerned with a writer’s entire body of work and career. If you submit a single rhyming manuscript embedded in an email query and that’s all they have to go on, it doesn’t make you a particularly enticing prospective client. But an editor is more concerned with a single manuscript. It’s not that they don’t care about you or your career, but if they like a manuscript, rhyming or not, that’s all they have to commit to.

I figured I’d have better odds of someone actually reading my manuscript at a publishing house. And at least in this case, I was correct.

TBD: What are some of your favorite things about being a professional author? What are some of the most horrifying things about being a professional author?

JF: I love getting to meet fun people. Like other awesome authors I admire. And super cool teachers and librarians like those in the Nerdy Book Club. Seeing my son’s face the first time someone asked me for an autograph (part confusion, part amazement, part pride) – that was pretty cool. I also get to travel a little more than I used to.

Horrifying? I guess a Misery-type situation would be horrifying. Other than that, I’m all peaches and roses.

TBD: We are big lovers of pancakes and French toast around here. I, myself, leaned toward the pancake. Olive, our eight-year-old, often leans toward the French toast. I think you can divide all of humanity into these two categories. How did you come up with this fantastic idea for a book?

JF: One Saturday morning, I asked my kids what they wanted for breakfast. One said, “Pancakes.” The other said, “French toast.” “Pancakes.” “French toast.” “Pancakes!” “French toast!”

While the arguing continued, I checked the kitchen, and as you might have expected, all we had were waffles. To top it off (literally and figuratively), we had enough maple syrup left to fill a single square on a waffle grid.

It was on the way to the diner that I came up with the idea.

TBD: What was it like working with your editor? Illustrator? Agent?

JF: Zaneta Jung (my editor at Sterling) is terrific. We had one phone conversation discussing her revision notes, went back and forth for a week over email finalizing the manuscript, and that was pretty much it. Zaneta (pronounced ‘zuh-net-ta’) has so much energy and excitement for kids’ books. She has a great eye for picking out illustrators, too. She definitely had a hand in finding Brendan Kearney.

Like many author/illustrator relationships, Brendan and I didn’t really talk much (or at all). Rumor has it that the publishers like it this way. Author talks to editor editor talks to art director art director talks to illustrator. This way, the publisher maintains complete control of the message (good or bad). I’ve had nothing but good things to say about Brendan’s work on Lady Pancake, which I think have been relayed to him. I’ve had a handful of quick conversations with Brendan over Google chat, but that’s about it.

My agent, Kathleen Rushall, is a rock star! I was extremely fortunate to sign with her while she was actively building her picture book list. She represents picture books through young adult at Marsal Lyon Literary Agency and is strong in every aspect you’d want from an agent. She has a fabulous editorial eye, she has a good sense of what particular editors are looking for, she knows the business and contracts side, she’s extremely communicative, and she’s a genuine pleasure to work with. We, her clients, affectionately refer to ourselves at #TeamKrush. We even have a logo designed by author Jessie Devine for PitchWars.

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TBD: What do you see is the value of going to a writer’s conference? And specifically how has being a member of SCBWI helped you in your career and as a person?

JF: I think going to a writer’s conference is valuable at many levels of your career. If you’re brand new to the writing world, you’ll be able to learn the basics. It’s important to learn not only the craft of writing, but also about the industry and its expectations (e.g. picture book manuscripts should be around 300-500 words).

Once you’ve learned the basics, you might meet people who will ultimately become your critique partners (this has happened to me).

Perhaps you’ll read a picture book manuscript at an event’s open mic session, which will validate that you’re on the right track (also happened to me).

Maybe you’ll have a good time, make some friends, and get to watch the one-of-a-kind #Pitchapalooza led by The Book Doctors (again, happened to me).

Conferences avail the opportunity to connect with agents and editors for critiques or casual conversations (networking is so important).

SCBWI kickstarted everything for my writing life. In 2012, I attended my first New England SCBWI Regional Conference as one of about 700 attendees. And in 2016, I’ll be co-coordinating the conference alongside Heather Kelly, writer and founder of The Writers’ Loft (planning is already heavily underway for next spring’s event).

In 2016, we’re trying something new. We thought it might be nice to hear from (and get face time with) leading educators and booksellers. We’re bringing in a panel tentatively called “The Voice of Reading” with Elizabeth Bluemle (author, bookseller, blogger at PW’s Shelftalker), Donalyn Miller (teacher, author of The Book Whisperer and Reading in the Wild, Nerdy Book Club co-founder), Susannah Richards (professor, expert in all things children’s literature), and John Schumacher (AKA Mr. Schu, school librarian, newly appointed Ambassador of School Libraries for Scholastic Book Fairs).

SCBWI has helped me so much in such a short period, I’m grateful for the opportunity to volunteer my time to plan the 2016 (and 2017) NE Regional Conferences.

TBD: I hate to ask you this, but what advice do you have for writers?

JF: Keep writing. When you finish a manuscript, write the next one. It’ll be even better than the last. Networking is half the battle. I’ve written a 12-Step Guide to Writing Picture Books available (for free) on my website here.

TBD: And finally, how do you keep it so funky?

JF: I eat lots of candy corn. I wear Old Spice deodorant. And I’m 17% psychic.

Josh Funk is the author of Lady Pancake & Sir French Toast (Sterling), available now. Josh is also the author of the forthcoming picture books Dear Dragon(Viking/Penguin 2016), Pirasaus! (Scholastic 2017), and more. Josh spends his days as a software engineer writing Java code and Python scripts, and his nights and weekend drinking Java coffee and writing picture book manuscripts, alongside his wife, children, and assorted pets and monsters. Josh is a board member of The Writers’ Loft in Sherborn, MA, and the co-coordinator of the 2016 and 2017 New England Regional SCBWI Conferences. Find out more about Josh, his books, his schedule for public appearances, and more at www.joshfunkbooks.com and on Twitter at @joshfunkbooks.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, June 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

Join our newsletter to receive more interviews and tips on how to get published. 

Ann Ralph author

The Book Doctors: Ann Ralph on the Joys of Fruit Trees, Taking Care of Mother Earth, and How to Get a Book Deal Writing About Something You Love

We first met Ann Ralph when she won our Pitchapalooza with one of the greatest elevator pitches we’ve ever heard: The Elements of Style for fruit trees. It made total sense even as it was counterintuitive. It communicated something so clearly, with such economy, intelligence and style. She also presented it in such a smart, relaxed, fun and yet information-packed way you couldn’t help but sit up and pay attention. Plus, who doesn’t love a great fruit tree? So now that her book Grow a Little Fruit Tree: Simple Pruning Techniques for Small-Space, Easy Harvest Fruit Trees is out, we thought we’d pick her brain and find out exactly how she did it.

To read this interview on the Huffington Post, click here.

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The Book Doctors: How is your garden?

Ann Ralph: The garden is thirsty, but so far, so good. These dry winters are unusual and scary. Long, dry summers are nothing new. In most of California rain stops in May and won’t start again until November. I planted with this in mind. The plants on a hot bank behind my house do entirely without summer water. The roadside tree trimmers left behind a huge pile of chipped prunings last fall. This stuff is gold to me. I applied it as a deep mulch around my fruit trees and ornamentals. Mulch helps tremendously with transpiration. I water my established fruit trees only about once a month. Mulch improves soil quality and sequesters carbon, too.

TBD: How did you get started as a writer?

AR: Nursery work was meant to be a placeholder until I got a real job. I got waylaid in a composition class on the way to a respectable career, then abandoned pretense for the work I liked, low pay, the outdoors, a cavalcade of interesting questions, great people, and writing in my off hours.

TBD: What are some of your favorite books and why?

AR: However beautifully rendered, nonfiction is constrained by facts. I get more sustenance from the truth in fiction: I think of the Salman Rushdie character who cooks grievances into her chutneys. I wish everyone would read All the King’s Men, A Passage to India, and A Place on Earth. When our president quotes Marilynne Robinson, I feel sure we’ll be okay.

TBD: How did you get started as a fruit tree enthusiast? What are some of your favorite fruit trees and why?

AR: I grew up in the San Joaquin Valley. We were awash in fresh fruit all year long. I went out the front door for Meyer lemons. Neighbors left bags of nectarines on the front porch. Teachers, like my dad, graded and weighed peaches for Del Monte in the summertime. He brought home leftover lug boxes full of fruit. My mother canned peaches and apricots to tide us over until summer came again. I had no idea how good we had it until I left California for New York. This last weekend I visited friends in Ripon and came home with a huge box of tree-ripe grapefruit. There is never too much grapefruit at my house.

TBD: What were some of the joys and difficulties of taking your passion and turning it into a book?

AR: I had a good idea about what made fruit trees confusing and difficult for people, and what was missing from existing books on the subject. Storey asked me to double the content. How right they were! Every step in the process led to a better book. The photography was more complicated than I expected it to be. Marion Brenner was generous with her time and up for anything. The trees, weather, light, and backgrounds weren’t as cooperative. The photos took another year, the design a third. I sometimes despaired that I’d ever see the thing in print.

TBD: You’ve gotten some wonderful reviews. What did you do to promote and market the book?

AR: Storey Publishing has reach into the book business I could never have managed on my own. My sister has been a buyer for independent bookstores for thirty-five years. She drilled into me a sense of my shared responsibility for the book’s promotion. I knew my audience. I also knew I had a book that people needed and would want to buy. I have great garden connections from Berkeley Horticultural Nursery. I’m easily evangelical on the subject of fruit trees.

TBD: The environment is going through some terrible times. What do you think are some solutions to bring back a balance with nature?

AR: Humans wield a lot of clout in the natural world. The organics now in markets are there because we wanted to buy them. We can look to decisions we make everyday, regarding packaging for one. We’re drowning in plastic. Recycling is better than nothing, I suppose, but recycling plastics is a dirty business. I make yogurt at home. Its deliciousness aside, this small action by one person eliminates a need for hundreds of plastic containers. The environment doesn’t exist apart from us. We’re in the thick of it. For good or ill, we build it as we go.

TBD: How did you get a book deal?

AR: The Book Doctors pulled my name out of a hat at a Pitchapalooza at Book Passage in Corte Madera. They liked my pitch. I shopped a proposal around to several publishers with interest but without success, always on the heels of another fruit book. Arielle took the idea to Storey Publishing. I strengthened the proposal based on information from The Essential Guide to Getting Your Book Published. I’m sure that made the difference. I’m not just saying this because the Book Doctors happen to be asking the question. It’s true.

TBD: What advice do you have for fruit tree growers?

AR: Keep your fruit trees small enough to manage. I wish I could take credit for my favorite pruning advice. It came from a UC Davis seminar, “If you don’t know what to do, cut some stuff out.” Fruit trees are forgiving. If you goof it up, they give you another chance.

TBD: What advice do you have for writers?

AR: Let’s leave fruit advice to me and writing advice to Anne Lamott.

Ann Ralph is the author of Grow a Little Fruit Tree: Simple Pruning Techniques for Small-Space, Easy Harvest Fruit Trees. Publisher’s Weekly called the book “a thrilling read for the backyard farmer.” She is a fruit tree specialist with 20 years of nursery experience. She lives in the Sierra Foothills near Jackson, California.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, June 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

How I Won the Book Doctors’ Pitchapalooza by Gloria Chao

This is originally from a great website called Novel Pitch

Gloria Chao was the winner of the 2015 Pitchapalooza contest put on by The Book Doctors. She and I connected via twitter. The following is her experience from the event. 0wjqQGQB

I am honored that NovelPitch has invited me to share my experience pitching in The Book Doctor’s 2015 Pitchapalooza contest. I’m a strong supporter of writers helping writers, and am excited to give back (though I wish I could give more!) to the community that has helped in my journey thus far. Thank you, Ralph, for your Novel Pitch efforts, and thank you, fellow writers, for your constant support.

I heard about the Pitchapalooza contest through Twitter and submitted my query. Based on The Book Doctors’ comments, I believe my pitch stood out because of the specifics—namely, the wording and humor. Since my novel is multicultural, I used words that gave a taste of Chinese culture, e.g. “sticking herself with needles” and “fermented tofu.” I also highlighted the wacky characters with phrases such as “expiring ovaries,” “unladylike eating habits,” and “Taiwanese Ivy Leaguer.” I think capturing the manuscript’s voice in the query was why my pitch was chosen.

Winning Pitchapalooza gave me confidence and the courage to keep fighting. It also helped bring my manuscript to the next level. I had struggled with my genre, pitching NA contemporary for the contest. The Book Doctors helped me realize this was the incorrect categorization, pointing me toward adult with suggestions to age up my manuscript by changing from first person to third. This released a flood of ideas, and I spent the next several months rewriting—adding 24K words, changing the POV, and writing with a women’s fiction audience in mind. I ended up with a manuscript that finally felt right.

The journey to publication is infamous for being long and relentless, but enjoying the small accomplishments along the way (and the writing, of course!) is what keeps me motivated. Putting ideas into words, sharing work with others, getting a personalized rejection, receiving a request, winning a contest—these are all achievements that require courage and are worth celebrating. And the writing community, including myself, will always be happy to celebrate with you!

Here are some of my tips for making your query stand out:

  • If you’re new to querying, check out Query Shark, published authors’ blogs, Writer’s Digest, and craft books.
  • Keep the 250 word count in mind, but only at the end. When you first start, just write. You’re more likely to have gems if you’re whittling down.
  • Avoid clichés, generalities, and obvious stakes. Use unique words to convey your voice (and do this in your manuscript as well).
  • Cut out every word that’s not essential. Too much detail bogs the story down.
  • When you think your query is ready, get fresh eyes on it—family (my husband read a thousand versions of my pitch), friends, and other writers you meet through Twitter. Start with those familiar with your book, then end with people who know nothing about it. The latter will help identify confusing elements and will let you know if the pitch as a whole is not grabbing enough. Then, seize every critique opportunity by entering contests.

You can read Gloria’s winning pitch for AMERICAN PANDA here.

About Gloria:

I earned a bachelor’s degree from MIT and graduated magna cum laude from Tufts Dental—the perfect Taiwanese-American daughter. Except I wasn’t happy. To get through practicing dentistry, I wrote. It took years to gather the strength to push my dental career aside, against my parent’s wishes, to pursue writing full-time. Our relationship suffered, but my most recent novel, AMERICAN PANDA, strengthened our bond by forcing me to ask questions I never dared before. Now, my mother and I laugh about fermented tofu and setups with the perfect Taiwanese boy (though I think she still worries about my expiring ovaries).

You can find out more about Gloria at her website and on twitter.

Website: https://gloriachao.wordpress.com/

Twitter: https://twitter.com/gloriacchao

The Book Doctors Writing Tips Melissa Cistaro on Horses, Mothers, Bookstores and How She Got Her First Book Deal

We first met Melissa Cistaro when she pitched her book to us at a Pitchapalooza we did for Book Passage (one of America’s great bookstores) in Corte Madera, California. We’ve been doing this so long we can usually tell when someone has a book in them and is capable of getting it out successfully. And we knew Melissa had the right stuff as soon as she opened her mouth. Arielle then made a suggestion to Melissa that she calls perhaps her greatest move as a Book Doctor: she told Melissa that she should get a job working at Book Passage. This is what separates the doers from the talkers. Melissa actually did it; she got a job at Book Passage. Eventually she became the person who introduces authors when they do events at Book Passage. Some of the greatest authors in the world come through that bookstore. Now Melissa gets to move from being the person who presents authors to the author being presented. So we thought we would pick her brain to see how she did it.

To read this interview on the Huffington Post, click here.

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The Book Doctors: How did you get started as a writer?

Melissa Cistaro: This may sound odd, but I think that becoming a mother is what turned me into a writer. Even in college, I still considered writing one of my greatest weaknesses. But when I saw my own child for the first time, I knew I had to figure out how to tell the stories that had been hiding inside of me for so long. I started taking classes at UCLA Extension, and it was there that I caught a glimpse of my writing voice–and after that, I couldn’t stop writing. I’ve always believed that motherhood opened a portal inside of me that gave me permission to write. If I hadn’t become a mother, I don’t know that I would have become a writer.

TBD: What are some of your favorite books and why?

MC: In the house I grew up in, we rarely had access to books. I was not a child who discovered books early–they came late for me, and when they did, I had a lot of catching up to do. One of the first books to completely mesmerize me was Arundhati Roy’s The God of Small Things. The language was magical and the story deep, evocative and riveting. I am often pulled into stories through language. Fugitive Pieces is another book that I drew me in with its incredible poetic narrative. Divisadero by Michael Ondaatje and a short story collection by John Murray called A Few Short Notes on Tropical Butterflies. Oh this is hard! I could go on and on with favorite books.

TBD: What made you decide to write a memoir?

MC: I started this story as a work of fiction. It was easier for me to dive into it as someone else’s narrative rather than my own. For years, I wrote calling myself Paisley Chapin in the story, but eventually I realized that I wasn’t very good at drifting away from the truth, as I knew it. Early on, I showed my oldest brother some chapters, and he said to me, “Sorry Sis, but this ain’t fiction you are writing.”

TBD: How has your family reacted to seeing themselves in print?

MC: The book was very difficult to hand to my father. There were many facets of our childhood that he wasn’t aware of–and it was definitely emotional for him to take in our story on paper. He has been exceptionally supportive of the book and, ultimately, a proud father. My brothers also have been generous and supportive. Naturally, there were some details that we recalled in different ways, and we have since had some great conversations about our childhood.

TBD: You attended a number of writing programs, do you recommend this? What are some of the benefits and liabilities?

MC: Classes and workshops were crucial along the way, as was being in a writing group. But I eventually got to a place in the process where outside input began to stifle me as a writer. The feedback was always helpful, but I also had to take responsibility for what I ultimately wanted to write. If there are too many voices and opinions, it can get overwhelming. I’ve become less fond of workshopping and more of a fan of having a few select and trusted readers.

TBD: Which helped you more as a writer, being an equestrian or a mom?

MC: Whoa–this is an interesting question. I don’t know if I’ve ever considered how riding has informed my writing. Communicating with an animal requires a great deal of paying attention and observing, and I think that certainly translates into the writing process. I once had to throw myself off of a horse that was running at full speed back towards the barn. I could see the low awning of the barn ahead, and I knew I had lost control of the horse. I didn’t want to end up trapped under the awning or thrown dangerously sideways–so I made a decision to pull my feet out of the stirrups and make a flying dismount. I skidded and tumbled across the hard summer dirt, landing safely (and sorely) between two spindly birch trees. I think, whether we are parenting or writing or on a runaway horse, we have to make big decisions and sometimes we don’t know precisely what the outcome will be.

TBD: Did working at a bookstore help you as a writer?

MC: Absolutely. If you love books as much as I do and you want to surround yourself with likeminded people, go work in an independent bookstore. Bookstores are magical places. You get to meet authors and discover new books all the time. I also learned how sometimes great books thrive and other equally beautiful books can sometimes wither on the shelf. I quickly gleaned how subjective the world of books can be. This armored me with very humble and realistic expectations as I entered the publishing arena with my own book. I had a completed draft of my memoir when I started working at Book Passage, and I decided to put it in the proverbial drawer for a year so that I could focus on other books and writers. This turned out to be a great plan. Two years later, I met my agent during an event I was hosting.

TBD: You’ve now seen hundreds of authors do events as event coordinator at one of the great bookstores in America, Book Passage. What mistakes do you see writers make? What do you see successful writers do to help themselves?

MC: I have a wonderful job at Book Passage. I introduce authors, host their events and read their books. I find that, for the most part, authors are truly grateful and gracious when they come to Book Passage. I learn something new at every event I host. I take a lot of notes. We always appreciate when an author stands up and thanks independent bookstores for the hard work they do, because we certainly don’t do this work for the money (which is essentially minimum wage). We do this work because we love working in the landscape of books, ideas and creative minds.

TBD: What did you learn about finding an agent and publisher that you think unpublished writers would like to know?

MC: Finding that one agent who falls in love with your work takes a lot of time, patience and perseverance. Expect a lot of rejection. Grow extremely thick skin. And keep writing what you are passionate about. When you find that agent, he or she will help get your manuscript to the right publisher.

TBD: What was the most frustrating part of the publishing process from idea through publication for you?

MC: The publishing process is full of surprises, and I had to carry my publishing “Bible” with me everywhere. (That would be your book!). There are so many things you can learn in advance about how publishing works and all the ins-and-outs of contracts, deals, agents, etc. It was a tremendous and challenging education going through the publishing process. The landscape is changing so fast that it’s important to keep informed.

TBD: How can writers best use their local bookstore to help them in their career?

MC: Support your local bookstore. This means buying books from them. Attend their events. Introduce yourself to the booksellers and tell them you are a writer. Ask them for advice and book recommendations. Let them know you are not going to get a recommendation and then go purchase it for a few dollars less online. Today there are many ways a writer can professionally self-publish their books, and this is a perfectly respectable way to publish. Just make sure that if you self-publish, it’s on a platform that is compatible with independent bookstores. (This is kind of homework that authors need to do when looking into their publishing options!)

I love meeting writers at Book Passage, and I appreciate when they tell me they are a writer because I know how challenging this path is. I also know that one day they may come in and tell me that their book is being published–and guess who is going to make sure that they get a reading at Book Passage?

TBD: What advice do you have for writers?

MC: If there is a story you need to tell, you must do it. You must keep writing and writing until you are both empty and full. No story is too small for this world.

Melissa Cistaro‘s stories have been published in numerous literary journals, including the New Ohio Review, Anderbo.com, and Brevity as well as the anthologies Cherished and Love and Profanity. She works as a bookseller and event coordinator at Book Passage, the esteemed independent bookstore in Northern California. Between the years of raising her children, writing, bookselling, teaching horseback riding, and curating a business in equestrian antiques – Melissa completed her first memoir, Pieces of My Mother.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, June 2015). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

Author Alice Carbone

The Book Doctors Writing Tips Alice Carbone on Building Community, Writing, Sex, and Getting a Book Deal

I first met Alice Carbone when we connected about sex and addiction. I spent a lot of my life being addicted and having sex. Then trying to not be addicted and not have sex. We soon found out that we were cut from the same cloth, in many ways. She told me she was working on a novel. But then, everyone tells me they’re working on a novel. Approximately 0.1% of the people who tell me they’re working on a novel actually write the novel and get it published. But that’s the kind of person Alice is. Not only did she tell me she was going to write a novel, she wrote the novel and got published by a fantastic publisher. Now that her book is out, I thought I’d pick her brain to see how she’s doing with books and sex and addiction.

To read this interview on the Huffington Post, click here.

 Author Alice CarboneBook cover of The Sex Girl by Alice Carbone

David Henry Sterry: This is your first novel. How exciting was it when the box of books showed up?

Alice Carbone: It’s funny that you ask that, because due to uncontrollable circumstances, I still haven’t received the ‘famous box.’ But I did hold the actual book in my hands during the book launch at Book Soup in Los Angeles a few weeks ago. In fact, during the event I talked about learning how to accept life obstacles as part of our path, and I guess the box is one such obstacle. I can’t wait to open it.

[Aside from interviewer. This came in a couple of days ago from Alice: “I just wanted to tell you that I have just received THE BOX and I am beyond excited. I cried. It finally feels real and makes me feel very proud and hopeful for the future — something that doesn’t necessarily come easy, natural to me. There is a book on my lap as I’m writing this, and a smile on my face.”]

DHS: How did you go about getting your first novel published?

AC: After an endless number of rejections and almost giving up, my publisher, Tyson Cornell at Rare Bird Books, took the time to read it and shortly after emailed me back; he wanted to publish The Sex Girl. And the most interesting part of the publishing process was working with an editor for the first time. I looked forward to it for a long time, to learning more about language structure and writing; English not being my native language. My editor, Julia Callahan, and I had a very productive dialogue that helped shape the novel.

DHS: I hate to ask you this, but did you draw a lot from your own life when writing about difficult subjects like sex and addiction?

AC: I understand why people ask. At the end of the book, I wrote a personal message to my readers where I say that I have myself suffered from alcoholism, depression, addiction and eating disorders; as a consequence, my sexual life wasn’t idyllic. What a portrait, huh? However, the story is fictional; the main character, K, is fictional. What is not fictional are the feelings in the book. They are very personal and — hopefully — at once universal. I always felt voiceless growing up. So with this novel, I took my voice back and tried — at the same time — to give a voice to all those women I met along the way, women who have not been blessed, like me, with recovery, tools and some serenity. It was a healing process, too. I am very different from the Alice who wrote it five years ago.

DHS: Your book was the number one novel at one of Los Angeles’s most influential bookstores, Book Soup. How did you go about building community, arriving as you did a few years ago in such a strange place from another country, another world?

AC: When I moved to Los Angeles in 2010, I started a blog called WonderlandMag. The publication then became Coffee with Alice, but the purpose of what I was doing has never changed, which is to communicate with my readers with honesty. I’ve never been afraid to show my vulnerability when it came to the written word. At times I wish I were, because looking back to the essays I wrote over the years, I often feel somewhat naked.

Now, to give you an example and possibly explain why The Sex Girl jumped to number one at Book Soup, during the celebratory afternoon I shared with the audience about my recent, severe depression, with humor and yet candid truth. I also told them what I was doing to heal and go back to regular life. I discussed the many obstacles this book has encountered and admitted that seeing obstacles in life is something I unconsciously (or consciously) tend to do. I wrote The Sex Girl in a language, English, that isn’t my native one. But instead of being proud and enjoying the journey of learning, I felt stupid and dragged my self-imposed burden with shame. Some readers have identified with my story since day one; others have grown to appreciate my slow improvement with time. I believe that the key is always speaking with your heart, whether you are writing fiction, interviewing an artist or making music.

The heart never lies; people pick up on truth more than anything else. It may not pay off right away, but it never goes unrewarded.

DHS: How did you learn to become a writer?

AC: Ah! I am still learning and always will be. But I always lived in my own world, in my own head, since I was a kid and did not particularly like the world around me. I used to tell impossible stories. I tried to be a singer; I wrote my own songs, and yet my singing voice isn’t at all extraordinary. But writing has always been healing for me, whether in the form of poetry, short stories or lyrics for a song. The world of the novel opened up a new, fantastic universe of possibilities.

DHS: What are your some of your favorite books and authors, and why?

AC: Joan Didion has been a teacher from a distance since I moved to the United States five years ago. There is something unique about the way she weighs the sentence, the number of words, the paragraph. Her rhythm is what I am after, something I try to learn from every day. And then Norman Mailer, Don DeLillo, Raymond Chandler, the Italian Italo Svevo — The Zeno’s Conscience is one of my favorite books, Cheryl Strayed… I am currently reading Chanel Bonfire by Wendy Lawless, simply heartbreaking, utterly moving. But the list could continue almost ad infinitum

DHS: You’ve interviewed tons of writers for Coffee with Alice. How has this affected the way you look at writing, books and life?

AC: It has taught me about patience and humility. Every great artist that I have had the honor of interviewing for my podcast, from Janet Fitch to Jerry Stahl and Nayomi Munaweera or Royal Young, just to name a few, has taken me by the hand to show me their journey. You gave me a fantastic interview as well; it was a terrific hour of learning for me. By doing so you all gave me hope. Looking back, I realize that during the writing of The Sex Girl, at times, I aimed for the top of the mountain to such an extent that I forgot about the journey. I am trying to not make the same mistake again the second time around, now that I am writing my second novel.

DHS: How do you get such cool and interesting people to talk with you for your podcast?

AC: I ask the same question of myself! They were all kind and humble enough, from the very beginning of my career, to give me a chance. They liked my writing and believed in me. With time passing by, the podcast has gained more attention, and today I am considered more legit. For the many terrific music guests, I am lucky to have a husband, Benmont Tench, who’s a well-known keyboard player; I get to hang out with many talented artists on a daily basis. I am blessed. However, the rejections I get far outnumber the guests that appear on it. Coffee with Alice is about to go on a hiatus nonetheless; I have two more guests and then I will concentrate on just writing for a while.

DHS: What are some of the joys and difficulties of being a writer for you?

AC: What a terrific question this is! I find many difficulties, especially because my brain still goes through some kind of translation process and because my vocabulary is constantly expanding. Everything is difficult for me, in English. Having discipline is difficult for me. In fact, I try to wake every morning at 7:00 to write, to build a routine. But curiously enough, that’s also where the joy comes from — having a purpose and having written at the end of day — something that has a meaning for me, or that I know will, eventually.

What Joan Didion says in her essay “Why I Write,” “I write entirely to find out what I’m thinking, what I’m looking at, what I see and what it means. What I want and what I fear,” is something I can very much relate to; the more I write, the more I deepen my relationship with myself, people and this world. When I write I grow as a human being. I don’t know how this happens, but it’s fascinating, and it also helps me hold on during difficult times, when all I want to do is give up.

DHS: I hate to ask you this, but what advice you have for drug addicts? Immigrants? Interviewers? Writers?

AC: I don’t like to give advice, because I am still in the process of learning myself. But I would probably tell writers to never stop writing, that the job is difficult, sometimes frustrating, often painful, but if you are a writer it will be worth the journey. Addicts and alcoholics…there is another, beautiful life that I had no idea existed. The perfect life doesn’t exist, but the one I have today is the most beautiful I could have ever wished for. Seek recovery. Immigrants…Good luck, truly, with all my heart!

Alice Carbone Tench is an Italian-born author and journalist based in Los Angeles. Former translator and interpreter from Turin, she moved to Los Angeles in 2010. Her debut novel–The Sex Girl–is out now by Rare Bird Books. She also created the interview podcast Coffee with Alice that airs twice a month on iTunes. In 2014, she was a weekly contributor to Anna David’s recovery website After Party Chat. In October 2014, Alice Carbone was the subject of a documentary aired on the Italian network RAI with Moby and bestselling author Jerry Stahl. When nominating her for the Shorty Awards 2014, radio legend Phil Hendrie defined her literary voice as ‘Columbia’s… in love with America again.’ Alice is currently working on her second novel. She lives in Los Angeles with her husband, keyboard player Benmont Tench.You can follow her on Twitter, Instagram or Facebook.

 

Jenny Milchman

The Book Doctors Writing Tips Jenny Milchman on How to Get a Book Deal After Only 11 Years of Bitter Rejection

We first met Jenny Milchman when we heard about some crazy book tour she was doing that seemed almost as ridiculous as the book tour we were doing. Essentially, The Book Doctors have been on tour for seven years, during which time we’ve done over 300 events. We wanted to connect with Jenny to see how she was doing it, and maintaining her sanity. When we reached out to her, we found out she was not only a wonderful writer, but also a wonderful human, generous, smart, funny, down-to-earth, full of joy and expertise. Now that she has a new book out, we thought we might pick her brain about books and writing and yes, touring.

To read this interview on the Huffington Post, click here.

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The Book Doctors: How did you first become interested in being a writer?

Jenny Milchman: I don’t remember a time when I didn’t want to be one. In fact, the desire, or predilection, or bug apparently predates conscious memory. All of my [failed] college essays began with the line, “I wanted to be a writer before I knew how to write,” which came from an anecdote my mother told about how she used to write down bedtime stories that I dictated at the age of two.

TBD: How did you learn how to become a writer?

JM: I did a lot of workshop-type things between high school and college. Summer Arts Institute in New Jersey was formative, and I studied with poets like the late Kenneth Koch and Robert Kelly in college. But the way I learned to write a novel, a whole, structured work of long-form fiction, instead of just scribbling lines and starts until I’d lost interest, was by reading every book on craft I could get my hands on. I called it my self-inflicted MFA and during the years I was inflicting it, I must’ve read every book in the Writer’s Digest catalog. And a whole lot more. Albert Zuckerman of Writers House fame wrote a great book called Writing the Blockbuster Novel. Donald Maass wrote The Breakout Novel. Anne Lamott, Bret Lott, Stephen King, James N. Frey–not the scandalous one–the list goes on and on and on and on. Those authors schooled me more than any class.

TBD: What are some of your favorite books, who were some of your favorite authors, and why?

JM: Oh, gosh, this is always the toughest. Impossible really. I loved the great short storyists growing up. Shirley Jackson’s “The Lottery,” Richard Connell’s “The Most Dangerous Game,” W.W. Jacobs’ “The Monkey’s Paw.” Anything by O. Henry. I studied the Victorians in college and all three Bronte sisters, George Eliot, and Henry James were great favorites of mine. But perhaps the most visceral authors, the ones who really took my heart in their hands and squeezed it into a ball, were the great horror writers of the 1970s. Ira Levin, Frank De Felitta, David Seltzer, William Peter Blatty, and of course, Stephen King.

TBD: How did you get your first book deal?

JM: It took me 11 years, 3 agents, and 8 novels before I finally landed a book deal with Ballantine. How it happened required all eleven of those years: reading those books on craft, going to events at bookstores and seeing how real authors did it, building a circle that included people like you, David, and Arielle. But in the sense that big events do come to one single moment in time…this one rested on a favorite author, Nancy Pickard, who read my eighth novel in manuscript form and passed it on to her editor. I’ve been with the same editor for both books since my debut, and I hope we never part. My third novel is dedicated to Nancy and our mutual editor.

TBD: How do you deal with rejection?

JM: I stomp around and cry and whine and scream. I break computer screens. Seriously–when a much loved bookstore declined to do an event with me, I fell over my computer sobbing, and the screen cracked. Don’t be like me.

Rejection is part and parcel of this business–I just never got good at accepting that.

TBD: What is your new book about?

JM: If I tell you that As Night Falls is about two convicts, one huge and one wiry, who escape from an Adirondack prison, would you believe me? But on a deeper level, it’s about how a mother’s love can go awry, twisting and thwarting the generations to come in one unending double helix. When the convicts encounter a family contained by a snowstorm in their mountain home, only unveiling the secrets from the past will allow for true escape.

TBD: Why did you decide to go on the longest book tour in the world, and how did you go about setting it up?

JM: You mean not every published author rents out her house, trades in two cars for an SUV that can handle Denver in February, asks her spouse to work from the front seat while the kids are car-schooled in the back, and hits the road for 50,000 miles? What??? Oh right. My publisher was skeptical, too.

But when it takes you eleven years to get published, you either make a lot of friends or a lot of enemies along the way. I was lucky enough to make friends. And when I finally had a book released, I wanted to go out and thank them. Face-to-face. The world’s longest book tour–as Shelf Awareness called it–made the virtual world come alive, and that’s when true magic sparks, in my opinion.

And since my debut novel wound up going into six printings in hardcover, people became a little less skeptical. I wouldn’t say that sending authors around the country for seven months has quite become standard operating procedure for the Big 5, but by this third tour, my publisher is helping with some of the events and cost. I also have a crack independent publicity team, a husband who is heck at the traveling salesman problem, and a whole country full of bookstores, libraries, book clubs, writers’ organizations like Sisters in Crime, and readers who know how to unroll one beautiful red carpet.

TBD: What are some of the things you love and hate about being a professional writer?

JM: At the risk of sounding Pollyanna-like, I love almost everything about it. This might be due to the whole eleven year thing. I’m so grateful to be where I am–I get paid to make up stories, and people actually want to read them–that sometimes it’s hard to see straight. Seeing a book of mine on a shelf catapults me back to the time when I was a small child, reaching for a title, and knowing that a whole other world awaited me inside. Getting to meet other writers, readers, booksellers, librarians, reviewers, journalists, interviewers, radio personalities, TV hosts, editors, agents, publishers…the people who keep this world of words churning, is an honor every single time. Writers’ conferences are sheer bliss for me. There’s one coming up–ThrillerFest–and I get tingles of excitement imagining being there. I honestly can’t think of a more thrilling industry–and we’re not as mean as Hollywood or Nashville.

But one thing does bum me out. I have trouble getting past a bad review. At least I haven’t broken any computer screens over a review. Yet.

TBD: When you win the Mary Higgins Clark award, does she come to your house and hang out with you? Who do you have to pay to win one of those awards?

JM: Well, in all seriousness, Mary does hand the award to you herself. And let me tell you, she is the most elegant doyenne anyone could hope to meet. After eleven years of rejection, that night provided balm for some wounded nerves. I would’ve paid a lot for it, but the truth is I think the awards process is fairly pure. A few years ago, I judged a major award and was a conduit for the most representative taste, not the big hits, nor the expected favorites, or the books that got the biggest push. It’s gratifying to me, especially as we come up to a big election year, that some things really can’t be corrupted.

TBD: I hate to ask, but what advice do you have for writers?

JM: Do ask! Please ask! I love this one. First, come find me, either virtually or on the road, because sharing, not advice (what do I know?), but a compendium of perspectives, tips, and stories gleaned from meeting many, many writers, struggling and successful, as well as publishing people, is one of the things I most love to do.

But if I had to boil all advice down to one single nugget it would be this. Know that anything we write can always use more work. It is never as good or done as we think it is. Critical feedback is like gold. Whether we accept it or not. Hearing different takes on what we create is the only way we will make it appeal to a broad range of readers. And that’s what we’re all hoping for, isn’t it? That’s why we write and read. To find the story that will carry us away.

Jenny Milchman is the author of the summer thriller, As Night Falls, a July Indie Next Pick. She has just hit the road on her third “world’s longest book tour.” Find her–literally–at http://jennymilchman.com/tour/bring-on-the-night-2015.

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Lance Rubin Author Photo

Lance Rubin on Harry Potter, the Stinky Cheese Man and How to Get Your Debut Novel Published

One of the fun things about being a Book Doctor is that we get to travel to cool places and meet cool people. If you haven’t been to San Antonio, do yourself a favor and go. It’s a beautiful city. The San Antonio Book Festival was really a blast: great authors, great craft stuff for Olive, our daughter, and most importantly, lots of readers. While we were there, we met Lance Rubin at the party they have for authors. He explained what his first book is about, and it’s great. We decided to pick his brain about writing, publishing, and how he got his first book deal. To read on the Huffington Post, click here.

 

The Book Doctors: How did you get started as a writer?

Lance Rubin: Since I was eight years old, I always thought I was going to be a professional actor. So the writing I did through most of my life was often in service of that. When I was younger, I wrote skits and short films with friends that we would perform. In college, I wrote and performed a one-man show. After college, I co-wrote and performed a sketch comedy show called The Lance and Ray Show at the Upright Citizens Brigade Theatre. Then, several years ago, I was finding my acting career frustrating and unfulfilling right around the same time I read The Hunger Games. I really loved it, and I thought, “Maybe I’ll try to write a YA novel.” It wasn’t a fully rational decision, but I started writing, and I was having such a good time–feeling empowered and creatively fulfilled in new, exciting ways–that I kept at it. Even though I hadn’t written long-form fiction before, I think all the various writing I’d been doing my whole life completely informed this book.

TBD: What are some of your favorite books and why?
LR: Some favorites include:

The Harry Potter series by J.K. Rowling. Such brilliant storytelling: magical situations always grounded in humanity; a complex story that weaves and intertwines through seven books; humor that comes from a place of love; and fully fleshed-out characters who truly care about each other. I could go on and on. Anyone who’s been resisting reading these is a fool.

The Amazing Adventures of Kavalier and Clay by Michael Chabon. Not only does Chabon spin the most delightful, acrobatic sentences, but he tells a completely engaging story of friendship, love, comic books, WWII, and superheroes.

The Spontaneous Fulfillment of Desire by Deepak Chopra. This nonfiction is all about the power of coincidences and synchronicity. I try to read it every couple years because it makes life more fun; you start to find coincidences everywhere, like a code from the universe you have to solve.

The Stinky Cheese Man and Other Fairly Stupid Tales by Jon Scieszka and Lane Smith. When I first read it as a kid, it made me aware of the way books can subvert narrative expectations and make you laugh out loud.

TBD: How did being a professional actor help and/or hinder you as a writer?
LR: As an actor, I was always trying to get inside the head of a character, figure out how that character thinks and responds to the world. When I started writing this book, with its first-person narrator, I realized there was a surprising amount of overlap, as I was essentially doing the same thing: figuring out how the main character (and all of the other characters, too) thinks and responds to the world. And it was even better because now I got to actually come up with what the characters say! That said, since I come from the world of acting and comedy, I’m often so focused on dialogue that the descriptive parts of my writing are severely lacking. But hey, that’s what rewriting is for!

TBD: The idea for your new book, Denton Little’s Deathdate, is so cool. How did you come up with it?
LR: I think about time a lot. I’m always taking inventory of my life in terms of dates. I’ll think things like, “What was going on in my life a year ago today? Two years ago today? Three?” And so on. And I’m usually able to remember. So one day I thought, “What if I could take inventory of my life in terms of a future date? Specifically, themost important date, the day I’m going to die?” I wondered how this would change the way I lived. Or if maybe it wouldn’t change a thing. And then I thought, “What ifeveryone knew the day they were going to die?” So then there was the idea: in a world where everyone knows their deathdate, the protagonist is going to die tomorrow. That was pretty much all I had for a few years. The rest came later.

TBD: How did you go about getting a book deal?
LR: I just Googled “book deal,” clicked on the first link that appeared, and signed up! Isn’t that how it works for everybody?

Apologies for that dumb joke. I did have a relatively charmed journey to a book deal, as my best friend since I was three, Zack Wagman, has worked in publishing for over a decade and is a brilliant editor, currently at Ecco. He was one of a handful of close people in my life who read the first draft of my book and gave feedback, and then was one of a duo of close people in my life (along with my wife, Katie Schorr) who gave feedback on the three or four subsequent drafts over the next year. Finally, once I had a draft that was in solid shape, Zack connected me to agent Mollie Glick at Foundry Literary + Media, who responded to the book and signed me. (I know getting an agent is not supposed to be such a smooth process, so I understand if writers out there want to spit in my proverbial soup. I’ve faced a ton of rejection in my life, too, if that makes you feel better. See: abandoned acting career.) Mollie is terrific, and she guided me through one last big rewrite before submitting to various publishing houses. In November 2013, Denton was sold to Knopf Books for Young Readers.

TBD: What was it like working with your editor?
LR: Super. I feel so fortunate that I ended up working with Nancy Siscoe. She’s smart and kind and funny, and she loves all the same things about my book that I do. By the time she got my first book, it had already been rewritten a lot, so her changes were minor but really insightful as to things that would make the story clearer and more satisfying. My second book, which comes out in April 2016, was pretty much a mess when she got it. So I was truly relieved when I received her pages and pages of single-spaced notes and they all resonated with me. It was like, “Oh man, she has great ideas about how to make this less of a mess. Thank god.”

TBD: We’re intrigued by the musical you’re writing. What exactly is Annie Golden: Bounty Hunter, Yo!?
LR: Hey, thanks for asking! It’s a musical I co-wrote with Joe Iconis and Jason “SweetTooth” Williams about a veteran musical theater actress named Annie Golden (to be played by veteran musical theater actress Annie Golden, known to many as Norma on Orange is the New Black) who gets pulled into the world of bounty hunting and starts kicking ass in ways she never imagined she could. It’s a comedy highly inspired by exploitation movies of the 1970s and ’80s–both story-wise and musically–but it’s also about breaking out of the boxes society puts people into. It’s been an exciting project to work on. We’re hoping it will have its first production in the not-so-distant future.

TBD: Did you outline your book before you started writing? What kind of a routine do you have as a writer?
LR: Thus far in the two books I’ve written, I haven’t outlined before starting my first drafts. I generally have some broad ideas about where the story might go and a page or two of notes on characters and potential plot points, but then I just start writing and discover as I go. In the case of my second book, I got about 15,000 words in, realized I hated where the story was going, scrapped it, and started again. Outlining might have helped me avoid that, but it’s still the way I prefer to work.

As far as writing routine, I have several coffee shops and libraries that I bounce between. Last year, I worked almost exclusively at the Tea Lounge in Brooklyn. Then it closed out of nowhere in December, which was quietly devastating. I now keep a rotation of several spots because I’m not gonna get hurt like that again.

When I’m working on a first draft, I’m always aiming for word count, which was something I took from Stephen King’s On Writing. With my first book, I tried to get 1,000 words a day. With my second, I aimed for 2,000 (and often only got to around 1,700).

I work way better in the morning, so it’s often an 8:30 am – 3 pm workday, give or take an hour (and sometimes I’m needed on Dad duty for my 1-year-old son, so that timing’s always subject to change).

I usually listen to music while I write, and the headphones going in is my indicator to myself: “Okay, stop dicking around on the internet. Time to work.”

TBD: I noticed your book has been translated into several languages. It was really fun for me when I saw my book in Russian and its different covers. What was it like seeing the book you wrote in a language you can’t read?
LR: That’s absolutely been one of the most surreal parts of the experience. Each cover has had its own wonderfully distinct take on the story, which has been so cool, but it’s the different-language part that is truly hard to wrap my head around. I heard an audiobook sample of the German edition last week, and I think my brain exploded. This story I plunked out on my laptop in random coffee shops has ended up in a recording booth in Germany, being read aloud by some talented German actor. That’s nuts.

TBD: We admire the fact that you publicly admit to loving the New York Knicks. How are you holding up during this very difficult time?
LR: Oh man, it’s been so rough. I mean, maybe there’s some historical joy in knowing I just lived through the Worst Knicks Season of All Time. No, there really isn’t. What a joke of a season. I miss Jeremy Lin.

TBD: I hate to ask you this, but what advice do you have for writers?
LR: Ha, I love the disclaimer at the beginning of that question. Here’s my two cents: whether you’re published or not, you need to start operating as if you’re a published writer. Make writing a part of your daily routine, as if it’s your job. Don’t wait for inspiration to strike; just sit down and do the work every day. If you don’t take yourself seriously in this way, then the universe won’t be able to, either.

Lance Rubin is a New Jersey native who has worked as an actor and written sketch comedy, including successful runs of The Lance and Ray Show at the Upright Citizens Brigade Theatre. He’s also co-writing a new musical called Annie Golden: Bounty Hunter, Yo! and loves Pixar, the Knicks, and Back to the Future. Lance lives in Brooklyn with his wife and son. His debut novel, Denton Little’s Deathdate, is out now from Knopf Books for Young Readers, to be followed by a second Denton book in 2016. Learn more at lancerubin.com and follow him on Twitter @lancerubinparty.

Ylonda Gault Caviness

Ylonda Gault Caviness on Being Black, a Mom, a Black Mom and How to Get a Book Deal

The Book Doctors first met Ylonda Gault Caviness when she won our Pitchapalooza at Words Bookstore in Maplewood, NJ. We were immediately struck by her presence, authority, wit, style, and the way she could string words and ideas together in exciting ways. We’re very excited her book Child, Please: How Mama’s Old School Lessons Helped Me Check Myself Before I Wrecked Myself is out, and we thought we’d pick her brain about the process of getting successfully published. To read on the Huffington Post, click here.

Ylonda Gault Caviness's Child, Please book cover Ylonda Gault Caviness

The Book Doctors: When did you start being a writer and how did it affect the way you see the world?

Ylonda Gault Caviness: I started being a writer at age 8 or so. I was in an all-white school at the time–which wasn’t as traumatic as you might think. I was treated warmly by 98 percent of the kids there. But a not-so-silent minority did call me the N-word occasionally and I could tell that a couple of teachers either felt sorry for me or didn’t quite know what to feel. So I always had this sense of “other-ness.” Writing assignments were my absolute favorite part of the day. In hindsight that’s not saying much because the other parts we were filled with things like either attending mass or reciting the rosary–honorable activities, of course, but at 8 or 9 not so much.

Still, writing made me an observer of life. It’s made me someone who tends to focus on the details and minutia of life. I blame all my most annoying qualities on the fact that I have a writer’s view of the world. I don’t remember a time when I didn’t see myself as a writer. It’s the only thing I ever wanted to be. Well, there was a brief period when I endeavored to be Samantha Stephens. I was young and I thoughtBewitched was a career option, like being a nurse or teacher. To my mama’s credit, she never dissuaded my aspirations. Never let on that despite all my nose twitching–practice, in this case, would not make perfect. Nor was there the most remote likelihood that a little black girl would grow up to be a white woman. I guess Mama didn’t want to be a dream killer. Either that, or she was paying me no mind. In hindsight, it was probably the latter.

TBD: When did you start being a mom and how did it affect the way you see the world?

YGC: Although the first of my three kids was born 16 years ago, I don’t think I really started being a mom right away. I was physically caregiving. But I don’t think I became fully present in mom-dom until much later. Until recently, Mother’s Day seemed to me a holiday for veteran moms. Even when my third was born in May 2007–two days before Mother’s Day–I was singularly focused on my mama, who was visiting us at the time. In my head, I hadn’t yet earned bona fide, official motherhood status yet.

As my oldest kids grew into pre-adolescence I think I gained a much deeper understanding of who they were as people. And it became really clear to me that it was my job to let them grow into who they were meant to be–not some pre-determined notion of who they SHOULD be. When I started to take my hand off the wheel is when I started to see that they were already all that–and a bag of chips. For example, it became clear that the eldest one didn’t need expert tips to make her strong. I thought she was a big ole sassy pants, but she actually has all the best qualities of an independent person who can resist peer pressure. My younger daughter didn’t need to learn empathy; she came here with a sensitive heart. Same for my third, who is one of the most kind and generous people I know.

TBD: When did you start being black and how did it affect the way you see the world?

YGC: I’m really fortunate that I’ve been so black for so very long. And I was born during a time when, as far as I could see, anybody who was anybody was also black. In the early 70s, there was the Black Panther Party–badasses, Mavis Staples, Curtis Mayfield and–forget Beyoncé; I don’t care what Jay Z says–the baddest chick in the game was and still is Pam Grier. I mean, to have anything at all in common with Pam Grier clearly made me a bad mamma jamma by association. So I think growing up black gave me confidence and strength and a fighter’s mentality. I recall so clearly James Brown singing on the radio songs like “I’m Black and I’m Proud” and–my fave–“I Don’t Want Nobody to Give Me Nothin’. Open up the Door I’ll Get It Myself.”

These days a lot of people, especially famous people, will say “don’t label me as black; I’m a person.” And I get that in a way. But I’m really into being black. I feel like it makes me wise; makes me strong; makes me creative; and makes me cool. Of course, one need not be black to have all these great qualities. But if you really own your blackness, you see it as an attribute not a burden. So I’m very happy to be called black.

TBD: What were some of your mother’s mothering techniques?

YGC: Not sure it was a “technique” so much. But Mama rarely paid us any mind. The beauty of that approach was that we knew our place. We never thought we mattered all that much to the world unless we achieved something. Kids now seem to get major props just by virtue of the fact that they exist. Kids in the playground are surrounded by moms cheering their descent down the slide: “Yay, Sofie. You’ve mastered gravity!” My brother, sister and I knew that we had to earn praise. She was not cheering our descent down the slide. She wasn’t giving us extra cookies for doing well in school. Or worrying over us, which forced us to figure life out. It seems harsh by today’s standards, but it was–from what I gathered–pretty much the same in all of my friends’ homes.

TBD: How did you develop your writing skills?

YGC: If I have a skill at all, I think it’s that I know how to work relentlessly to place truth at the center of anything I write. Pretty prose is great. And I love a good turn of phrase as much as the next person. But in the end, if it’s not really, really real, I know I have to dig deep and maybe even start all over from scratch. My life as a writer is very tortuous because of it. Mama–being the cut and dried person she is–used to say to my siblings and me: “If you’ll lie, you’ll steal.” She always made you feel so worthless and despicable–even if you told a little bitty lie about eating the last fig newton or some such that I guess it stuck with me.

But when you think about it, if you can’t tell the low-down and dirty truth about yourself, at least as much as you know of it, why bother? Who are you helping? I’m not saying I’m some kind of superhero, but I honestly believe my writing is supposed to help people. It’s supposed to touch somebody in a dark corner of their heart and heal a wound. Anyone who knows me knows that I’m a sort of weird, confused and broken soul. I know I’m charged with sharing that.

TBD: Your book started out as a general parenting book, not necessarily about race. How did it become a memoir that has so much about race in it?

YGC: I didn’t realize when I started writing the book how much of my motherhood was rooted in my blackness. Like anyone, my mother played a huge role in how I mothered and her experiences, growing up in the Jim Crow South and such, clearly shaped her parenting.

What I learned in the writing of my memoir, though, is that one of the things that makes our country great is the mix of cultures. They don’t exactly melt into a pot, though. And that’s not a bad thing. We bring cultural differences to our cooking. We bring cultural differences to celebrations and holidays. And, guess what? Although we don’t talk about it much, we bring cultural differences to child rearing. My hope is that we can lift up those differences and begin a new conversation, instead of pretending the differences don’t exist.

TBD: What was it like writing for The New York Times?

YGC: It was cool, because I didn’t know I was going to be picked up by the New York Times. I wrote my essay with the idea that I would submit it to a bunch of outlets. Had I known I’d be writing for the New York Times going into the whole process, I might have been intimidated. And the end result might not have been so bold.

Ignorance truly can be bliss. Once the Times accepted the piece and I went through the editing process, I am not sure I understood the power of it all. And, it’s funny. At every turn a part of me kept thinking someone high up on the Times masthead was going to come along and say, “We’ve changed our minds. This piece sucks.”

TBD: How did you get your book deal?

YGC: I won a Pitchapalooza event–which is sort of like American Idol for authors, in Ridgewood, NJ. It was crazy: a room filled with, like 200, would-be authors. And each contestant got a number. Then one by one, you get up in front of the crowd and pitch your book idea to a panel of judges made up of publishing pros.

There is no Simon Cowell and none of the panel members call out “Yo, dog!” But you and your wife Arielle Eckstut definitely have a shtick. And I remember being so nervous! I practiced for hours. And I rolled up in there with my writer’s group crew in tow. For me, I’d already won simply because I fought my doubting thoughts and got up to participate. That’s why, at the end, when the winner was announced I sort of looked around–waiting for this Ylonda Gault person to stand up. Then I suddenly realized it was me! I was the Ylonda Gault person–the winner.

From there Arielle worked with me to whip my proposal into shape. And it’s important to note that the book I pitched was not a memoir. I had absolutely no plans to tell my story. I was just going to write a parenting book and include a few personal anecdotes. It was Arielle who insisted that the personal stuff was the actual book. It took me about a year to come up with and write the Child, Please proposal. Then Arielle introduced me to Jim Levine, of Levine Greenberg Rostan–her mentor.

TBD: How did you go about developing your platform?

YGC: Hell if I know! Seriously, each time I took a job or an assignment I thought I was simply going from one job to another–not at all conscious of any sort of platform. I laugh my butt off when people say, “Wow! Your resume is great!” I think to myself: “Where were you in 2009 when I was laid off?”

I think the best thing anyone can do–and this sounds corny, I know–is do the work you believe in. And stick with it.

TBD: What do you do to make a hook that gets your book everywhere from National Public Radio to Essence magazine to The New York Times?

YGC: In no way did I get her alone, first of all. I have no formula. A lot of this stuff is just how the stars align in a certain moment in time. It’s not something you can forecast really. It’s like that Kanye West & Drake collabo, you know? Blessings on blessings on blessings. There are wonderful people all around me. I’m really fortunate that smart people, like Arielle Eckstut, helped me navigate the book proposal process. I have Jim Levine, the agent of agents, who has believed in me from the start. And Tarcher, the Penguin imprint, has the best editor in the game in Sara Carder. She has the support of publisher, Joel Fontinos. And the publicity team, Brianna Yamashita and Keely Platte, “got” Child, Please from the word “go.” Everyone did, really.

TBD: What advice do you have for writers?

YGC: You’ve gotta go for what you know. It’s the only way to be truly authentic. And if people don’t get it, the hell with them. You have to keep on keeping on.

TBD: For mothers?

YGC: Oh my goodness, I just realized, it’s the same drill! Following your instincts in everything. Mothering is a heart experience more than anything. So I follow my heart. I figure, even if I’m wrong (and I am, often) I have peace of mind. And I truly believe if I have honorable intentions that will be rewarded some how. I don’t believe kids know how good you are at this. It’s not like another mom took the stage before you and killed it–left the crowd screaming for more. But they can totally tell if your heart is not in it.

And in the end, I think we want them to see our truth. So they’ll know how to honor their own.

Ylonda Gault (@TheRealYlonda) is an author, veteran journalist and education advocate. Over the course of her 20-year print and digital magazine career, she has been a senior producer at iVillage; lifestyle and parenting editor at Essencemagazine. CHILD, PLEASE: How Mama’s Old-School Lessons Helped Me Check Myself Before I Wrecked Myself is her first book.

Gault’s feature writing and editing has appeared in a variety of publications including The New York Times, Redbook, Health and The Huffington Post. Best known for her coverage of family, parenting, women’s and lifestyle topics, she has been a frequent guest on NPR, TODAY, Good Day New York ABC News and other broadcasts. She lives in Northern New Jersey with her three amazing children.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

Andy Ross, agent Andy Ross Literary Agency

How to Find an Agent: The Book Doctors and Andy Ross

The Book Doctors first met Andy Ross at Cody’s Books, which was one of the most influential bookstores on the West Coast, smack dab in the middle of Telegraph Avenue in book-crazy Berkeley, California. In fact David did his first professional book reading at Cody when his first memoir Chicken came out. Andy’s now an agent, and we thought we’d check in with him about how he views the book business from behind a desk dealing with writers rather than behind a cash register dealing with readers. To read on the Huffington Post click here.

The Book Doctors: How did you get started in the ridiculous book business?

Andy Ross: I got into it for ridiculous reasons. I was in graduate school studying German Intellectual History at the University of Oregon. I was unhappy. I didn’t understand Kant’s Critique of Pure Reason, my girlfriend left me and joined a hippy free love commune, and it rained a lot. I decided I needed a change and I liked bookstores. These were/are not good reasons to set one’s path for the rest of his/my life, but still…. That was 40 years ago, and here I am today.

TBD: What did you learn about the book business in your time owning Berkeley’s iconic Cody’s Books?

AR: That would be a very long list. I owned it for 30 years. What strikes me now is all the things I didn’t learn. A bookstore is the end of the literary food chain. By the time I opened the shipment box from the publisher, the books had been written, edited, designed, printed, marketed, and shipped. I only did one thing, but a pretty important thing: I put it into the hands of the book lover.

TBD: How has becoming an agent changed your view of writers, writing, and the publishing industry?

AR: Otto von Bismarck is reputed to have said: “Laws are like sausages. It is better not to see them being made.” I think the creative process is like that too. It’s pretty messy. But also pretty miraculous, when I see the transformation from a train wreck of a first draft into a masterpiece.

TBD: How has the book business changed since you started, for better and for worse?

AR: I first opened a small store in Sonoma County, California in 1972. It was 600 square feet, about as big as my living room. My first day, my sales were $32. Remember the counter culture? We sold a lot of books, mostly paperbacks, on humanistic psychology, eastern mysticism, and other things spiritual. Fritz Perls, Abraham Maslow, Alan Watts, The Urantia Book, Be Here Now, and Cutting Through Spiritual Materialism were some of my best selling books and authors back then. I made a lot of money on the I Ching (Princeton University Press edition). And, of course, all things having to do with the ever mysterious, Carlos Castañeda. The big topic of conversation was whether Casteñnada really existed – although much later he married a friend of mine. She said he was a rat. But the business still had its share of schock at the top of the lists. It was no worse than it is now.

TBD: What mistakes do you see writers make? What things do you see successful writers do?

AR: Let’s talk about mistakes in writing fiction. What I see from inexperienced writers is not knowing when the story starts. Too much literary throat clearing, usually in the form of “prologues.” The use and misuse of adverbs. My advice to the writers is: “get rid of all of them.” (Andy said authoritatively.) Using too many metaphorical figures of speech is a sign of insecurity in an inexperienced writer. To paraphrase Freud, sometimes a green tree is a green tree.

TBD: What are your pet peeves about writers and their submissions?

AR: We don’t have enough time for this, but here are just a few things: In your query letter, don’t say “this is a fiction novel” and really don’t say “this is a non-fiction novel.” Don’t mention Eat, Pray, Love; Malcolm Gladwell; or Oprah in the query letter or book proposal. Be honest and transparent to your agent, and I will be/do the same with you/the publisher. I don’t know what your advance will be. If any agent tells you: “I can get you a 6 figure deal” or “this book has Hollywood written all over it,” best to find a different agent.

TBD: Tell us about the Slush Pile Derby?

AR: I made a bet with somebody that anyone could see talent right away, even if you couldn’t explain it. So I took 10 first paragraphs from my slush pile. None of them were horrible. Some of them I decided to represent based on that first paragraph. They were subsequently published. When I do the slush pile derby at writers conferences, pretty much everyone can identify the books that got my attention.

TBD: Do you google potential clients? How much attention do you pay to the platform?

AR: I like to say that platform means one of two things: Either you have an endowed chair at Harvard or you are sleeping with Oprah’s hairdresser. Platform is almost essential in non-fiction. But with fiction, it’s usually about the story and the style.

TBD: What advice do you have for writers?

AR: For writers of literary fiction, most of it won’t find a publisher. If I’m representing you, you are good enough to get published. But commercial publishing is a business. You have to be good, but that isn’t enough. They usually make decisions more for marketing reasons than for aesthetic reasons. Rejections are a big part of this business. Learn to live with it and keep writing. If you are writing memoir, it’s often even harder to find a publisher. Remember that the journey is the destination. Or as Camus famously said: “The struggle itself is enough to fill a man’s heart.”

Andy Ross was the owner of the Legendary Cody’s Books in Berkeley from 1977-2007. In 2008 he started the Andy Ross Literary Agency. Andy represents books in a wide range of genres including: narrative non-fiction, journalism, history, current events, literary and commercial fiction, and teen fiction. Andy has a popular blog, “Ask the Agent,” where he talks about writing, and book publishing and reminisces about his life as a bookseller. You can find Andy’s website at www.andyrossagency.com.

Bruce Holsinger on How to Write Historical Fiction, Plagues, Witches, Wars & Guns

The Book Doctors met Bruce Holsinger at the Tucson Book Festival (by the way, if you read or write, do yourself a favor and put the Tucson Book Fest on your Bucket List) and when he told us about his book, The Invention of Fire, we just had to pick his brain about fiction, non-fiction, teaching fiction, plagues, witches, wars and guns. To read on Huffington Post click here.

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The Book Doctors: How did you start becoming a fiction writer?

Bruce Holsinger: Aside from various unfortunate childhood experiments, I never wrote much fiction until I was in my late twenties, teaching at the University of Colorado in Boulder. My wife was living in Wisconsin for a while, and I decided I wanted to spend part of that year writing a thriller. Unlike my two published novels, it ended up in the drawer, and with good reason (one of my favorite sentences from that manuscript: “The mashed potatoes were as fluffy as white clouds.”).

TBD: You write novels and nonfiction. Do you approach them any differently?

BH: Absolutely, and they must come from different quadrants of my brain. My academic writing is slow and deliberate, painful at times, with lots of fact-checking between one sentence and the next. With fiction I can find a flow and write very quickly, and even though I’m a heavy reviser I find the experience of fiction writing vastly more pleasurable. This isn’t to say that I don’t take joy in my nonfiction/academic books–but the joy comes with the finished product more often than with the process of writing the prose.

TBD: What are some of the pitfalls and joys of writing historical fiction?

BH: Pitfalls: lots of fans and readers who know the period as well as or even better than I do–and they’ll let you know it! I love hearing from readers with suggestions, corrections, and so on, though it can be quite intimidating to present a fictional version of a past that some might take as truth. In writing historical fiction you’re always treading that line between plausibility and invention, and that line can often be quite fuzzy.

Joys: rediscovering a moment in history that I thought I already knew. As I said in my historical note in A Burnable Book, though I’ve been teaching the literature and culture of medieval England for nearly twenty years, I was continually surprised and delighted to learn new things about that world and its everyday life. The Middle Ages have always fascinated me, never more so than now, when I’m getting to contribute to a wider public understanding of that era and its many resonances with our own.

TBD: What drew you to this time and this place: 1386 London?

BH: This is the era of Geoffrey Chaucer, the medieval poet at the center of my academic discipline. Chaucer figures importantly in both of my novels, and this particular moment in the history of London was a fascinating one. In the fall of 1386 a massive French navy was assembled just across the channel in Sluys, prepared to invade England. Though the invasion never occurred, the city and the realm were deeply paranoid about the possibility, and there were suspected French spies lurking under every bush. The Invention of Fire is in part about the traffic in weapons across the channel–particularly hand-held gunpowder weapons that were just coming into their own. The English word handguns (in its Middle English form handgonnes) first appears in a document from this decade, and there were many political crises in these years that provide a rich background for the kind of story I wanted to tell.

TBD: What have you learned about writing by teaching literature?

BH: Quite a lot–more than I could have imagined when I started writing fiction. The Middle Ages gave us so many kinds of stories: adventure, romance, saints’ lives, epics, as well as a considerable body of bawdy and quite obscene tales that writers like Chaucer knew and appropriated in their own work. One of the things I value about studying and teaching medieval literature is what it tells us about the power of story. This was an era in which people really know how to sit and listen to a good story for hours at a time. We hear a lot these days about our fragmented attention spans, and one of the lessons I try to teach my students about the Middle Ages is the quality of attention that must have been required to listen to and absorb a work like Beowulf in its original form.

TBD: How does someone get a Guggenheim? Who did you pay to get yours?

BH: I wish it were that easy! The Guggenheim Foundation has always been generous to scholars and writers, and I feel deeply fortunate to have been honored with one of their fellowships, which allowed me a year free of teaching a number of years ago to work on one of my academic projects.

TBD: Did learning a musical instrument, and learning how to be a musician, help you as a writer?

BH: Absolutely. I spent a big chunk of high school and all of college (in the School of Music at the University of Michigan) preparing for a career as a classical clarinetist–and this required many hours a day of disciplined, regimented practice. I’m not nearly as regimented in my writing routine, but I think music did teach me how to squeeze the best results out of a relatively short span of time.

TBD: Why are you interested in plagues, witches and wars?

BH: I try to stay away from them as much as possible, except in the classroom. Last year I taught a massive open online course (or MOOC) called “Plagues, Witches, and War: The Worlds of Historical Fiction.” The course enrolled 20,000 students from around the world, and we spent eight weeks reading historical novels from the eighteenth century to the present. I had several wonderful guest writers of historical fiction visit the class, both in person and virtually, including Katherine Howe, Mary Beth Keane, Yangsze Choo, Jane Alison, and Geraldine Brooks. Their novels imagine plagues, witches, and various wars, among other things–so it was a catchy title that helped frame the selection of works on the syllabus.

TBD: What have you learned about the gun industry and culture by studying the history of guns? What do you think is to be done about gun violence in America?

BH: On one level, the modern gun industry bears no resemblance to the nascent gun culture of the medieval world, which was just starting to experiment with smaller, more efficient gunpowder weapons. There was no real mass production of guns until much later in English history, and in the period I’m writing about, the longbow remained a much more lethal and reliable weapon than the handgonne. At the same time, I think the sort of do-it-yourself gunsmithing we’re starting to see with things like 3D printers and mail-order kits represents a return of sorts to the local, private manufacture of guns that characterized the earliest medieval experiments–and that’s quite a frightening thing. I’m a strong believer in much, much stricter gun laws, at the national and local levels. We lose over 30,000 people to guns every year in this country, and our gun culture is just out of control. Though The Invention of Fire isn’t what I’d call a political novel–it doesn’t take a position on contemporary gun violence or legislation–it does try to understand the allure and seduction of guns in their earliest form. It’s a novel about the beginnings of gun violence, and it would be silly to pretend that it doesn’t have contemporary relevance.

TBD: I hate to ask you this, but what advice do you have for writers?

BH: Keep writing, keep writing, keep writing, and don’t spend time fretting about a publishing industry that doesn’t recognize your genius. It took me fifteen years and two manuscripts in the drawer to get a novel picked up. All the clichés about persistence are true!

Bruce Holsinger is an award-winning fiction writer, critic, and literary scholar who teaches at the University of Virginia. His debut historical novel, A Burnable Book, won the John Hurt Fisher Prize and was shortlisted for the American Library Association’s Best Crime Novel of 2014, while his scholarly work has been recognized with a Guggenheim Fellowship and other major awards. He has written for The Washington Post, Slate, The Nation, and other publications, and appears regularly on National Public Radio. His new novel, The Invention of Fire (HarperCollins/William Morrow), imagines the beginnings of gun violence in the western world.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

Jon Pressick on Best Sex Writing of 2015: Consent, BDSM, Porn, Race, Sex Work & Being Canadian

I met Jon Pressick a few years ago when I wrote a book about sex. That’s what happens when you write a book about sex. You get to meet Jon Pressick. He has talked about sex to some of the coolest sex people in America, and lived to tell the tales. He has put together a book about … wait for it … sex.  The Best Sex Writing of the Year: On Consent, BDSM, Porn, Race, Sex Work and More.  Quite a mouthful, eh?  So I thought I’d pick his brain about one of our favorite subjects. Sex.
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To read on Huff Po press here.

David Henry Sterry: When did you first become interested in sex?

Jon Pressick: I was a truly early bloomer. Blooming all over the place and making a mess everywhere. Middle school? Earlier? I really don’t remember, but I do know that sex has preoccupied my mind for a long, long time. It is great to take those thoughts beyond my own enjoyment.

DHS: I understand you’re Canadian, how is Canadian sex different than American sex? Are Canadians educated differently about sex than Americans?

JP: I’ve never had sex with an American! I don’t think so, at least. Does it involve guns and apple pie, because you know where all about maple syrup and canoes in our sexy time. And of course, it is so polite as to be awkward, at times.  We’re at a crucial time, in sex education where I live (outside Toronto). Our province has just mandated a progressive sex education curriculum that will come into effect next fall. We sex happy folk are rejoicing (even though the curriculum could use more work) while the right-leaning and religious folk are up in arms. On the other hand, I read with morbid fascination Alice Dreger’s livetweeting of her kid’s abstinence-based sex ed class…wow. The more I read and hear about American sex ed, in classrooms, communities and home, I think we Canucks are on a better track. We’re not chugging with great speed, but we’re not derailed either.

DHS: You talk about sex on the radio, is that different than talking about sex in the flesh? What are some of the highlights of your radio sex career?

JP: You know that thing about having a face for radio…? Well, it isn’t that bad, but I am, deep-down, fairly introverted. I can speak freely, openly and happily with my familiars and perfect strangers about sex…but it is even easier on the radio. Sex City has such an open concept with very few limitations so I’ve talked to Bigfoot softcore filmmakers, Dr. Carol Queen and everything in between. Some of my highlights are my infamous armpit fetish model interview and having Candida Royalle tell me I have a sexy voice.

DHS: I see that you are both a pundit and a mogul? How do you get to be those things, and do they conflict?

JP: Well, one is a misnomer, for sure. I’ve been around long enough, tickling keyboards and flapping my lips about all things sex that people actually ask my opinion. I’m still flabberghasted (and entirely Canadian) about that. But, I can usually be relied upon to give good words. Now, the mogul part I’m still working on. Am I wealthy in knowledge, experience and fantastic connections? Absolutely. Do I get excited about sales on sex toys? Of course, because I can’t afford them otherwise.

DHS: I understand you’re also a general gadabout. Is that different than being a specific gadabout? And how does one get started as a gadabout?

JP: I tried being a more specific gadabout. I wrote primarily for the queer community (publications and web) for a number of years. But I found that limiting and had to expand the bounds of my gadaboutry. It was only natural to spread my legs to sex. Since then, I’ve done the radio, performed burlesque, spoken at conferences, participated in sex work, taught workshops and now edited books–all while writing for whomever will take it. I flit around as much as I can. If someone would like to emulate this and embark on the gadabout life, I suggest you get yourself as scattered as possible–but invest in a dayplanner.

DHS: What was it like wrangling all these people who write about sex?

JP: I would offer the cliche that it was like herding cats…but it really wasn’t. Many of the pieces included in Best Sex Writing of the Year came to me (ahhh, willing submission). Others I sought. In almost all cases, the response has been one of joyous, enthusiastic consent. Now, as in all relationships, sometimes we lose focus, sometimes reminders on the fridge are needed. Sometimes we don’t always pick up our socks when we should. But I’ve spent years and years coordinating writers–the majority of whom I wasn’t paying with anything but my heartfelt thanks, good connection and experience. Now, with a budget behind me, I’m in a much better state to work with and help and coddle and cajole writers. Even though I really didn’t have to that much. But I was ready to!

DHS:If there were a position open in the government for czar of sex, and you were given this appointment, what would you do?

JP: In my role as Grand Poobah of Pleasure, I’d be writing cheques all over the place for groups such as Planned Parenthood. I’d get them in schools and make sex ed classes fun, shame-free learning environments. I’d decriminalize sex work. I address sexual assault by retraining police, reclassifying it as a crime to further protect victims while at the same time punishing and establishing rehabilitation programs for offenders. I’d strip any influence sex negative idealogues have out of the governance of sex and promote sex as a positive, pleasurable aspect of our lives.

DHS: What are some of the takeaways of the best sex writing of the year?

JP: This book is diverse–and that is the key to our evolving societal sexual conversation. All of the voices need to be heard. The young, the old, the people with disabilities, the sex workers, the pundits and gadabouts. There are so many stories, and many of those stories have another side to them. While sex is the common theme…the complexity of our experiences ensures a unique experience in each contribution.

DHS: What did you learn as a writer by editing the best sex writing of the year? And what did you learn about sex?

JP: What I learned was one in the same here. The opportunity to read works and speak with writers of this calibre has created a desire to up my game. Since I completed this work, I think I’ve been a better writer. I’ve seen the work of masters and I’ve seen where I needed to improve–and keep working at it. Writing about sex is unique work. It isn’t easy to create, capture and maintain the nuance of these pieces. And sex is the same way. I read work that challenged me to think about my own sex life. I’m a 40+ year old man and have a type of life experience. Now I’ve seen more…now I want more even more.

DHS: What advice do you have for writers? What advice do you have for people who want to have sex?

JP: Start a blog. Have a public space you write in and contribute to it often. Let people know they can read it. Encourage feedback. Fight for your words when people critique you…but at the same time take time to learn and admit as much when you fail. Write without shame, but don’t shame others. Work hard at finding your voice, your technique and your power. You have it, find it. Oh and sex? All of the above, though be careful with the blog part.

Jon Pressick (<a href=”http://sexinwords.ca/” target=”_hplink”>SexinWords.ca</a>) is a Toronto-based writer, editor, blogger, radio personality and gadabout specializing in topics related to sex and sexuality for more than fifteen years. Currently, Jon contributes to <a href=”http://www.kinkly.com/” target=”_hplink”>Kinkly.com</a> and has been published on/in New York Magazine, Xtra, Quill & Quire and in the books Secrets of the Sex Masters and Best Sex Writing 2013. He primarily publishes to his blog, Sex in Words, sharing and contributing analysis of sex-related news stories, feature interviews and erotic fiction.  As one of the hosts and producer of Toronto’s sex radio institution Sex City, Jon has interviewed some of the sex community’s biggest names, including Cindy Gallop, Candida Royalle, Sunny Megatron, Susie Bright, Tristan Taormino, Kate McCombs, Reid Mihalko, Carol Queen, Dr. Charlie Glickman and many others (including many of the contributors to this collection!). When he pulls himself away from the keyboard, Jon occasionally performs burlesque, DJs, speaks at sexuality conferences, acts as a juror for the Feminist Porn Awards, curates an erotica library and offers prostate pleasure and erotica workshops. Throughout the years, Jon’s efforts have earned him TNT’s Sex Journalist of the Year Award and recognition as one of Broken Pencil’s “50 People and Places We Love”.

<em>David Henry Sterry is the author of 16 books, a performer, muckraker, educator, activist, editor and book doctor.  His anthology was featured on the front cover of the Sunday New York Times Book Review.  His first memoir, <a href=”http://bit.ly/1ancjuE” target=”_hplink”>Chicken</a>, was an international bestseller and has been translated into 10 languages.  He co-authored The Essential Guide to Getting Your Book Published with his current wife, and co-founded <a href=”http://www.thebookdoctors.com” target=”_hplink”>The Book Doctors</a>, who have toured the country from Cape Cod to Rural Alaska, Hollywood to Brooklyn, Wichita to Washington helping writers.  He is a finalist for the Henry Miller Award.  He has appeared on National Public Radio, in the London Times, Playboy, the Washington Post and the Wall St. Journal.  He loves any sport with balls, and his girls.  <a href=”https://davidhenrysterry.com/” target=”_hplink”>Davidhenrysterry</a></em>

The Essential Guide to Getting Your Book Published

Pitch tip: Show How the Characters Change

Today’s pitch tip: I need to know how the characters change in the course of the story. What happens in your story and how do your characters develop?

That’s not to say we want to know everything. Time and again, we see amateur authors pitch by trying to tell the plot of their entire novel or memoir in excruciating detail. Here’s the kind of thing we’ve heard about a squazillion times: “My main character, Frodo Potter, gets up one morning and decides to have breakfast. So he invites his pet rat Bobo to eat an egg with him. But the egg is slightly runny, so they decide to cook it a little bit more….” This pitch, which we heard a few months ago, might still be going on if we hadn’t emphatically put an end to it. Broad strokes combined with specific imagery should display how exciting your characters and story are. Universal appeal should be implied via the mention of themes rather than an endless recitation of events. And, again, the pitch should be the amuse bouche that gives your audience a tiny, delightful taste of the delicacy that is your writing.

Once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.

From The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! 

More pitch tips

Pitch Tip: Stakes and Danger

Pitch Tip: Villains We Love to Hate 

Pitch Tip: Convince Me They’re Charming and Sexy

Pitch Tip: Word Pictures

Find more pitch tips at thebookdoctors.com and in The Essential Guide to Getting Your Book Published.  Watch this short cartoon to find out how NOT to pitch your book.

 

Pitch tip: Build your world through word pictures specific and sharp

Pitch Tip: Word Pictures

Pitch tip: Build your world through word pictures specific and sharp

A strong pitch helps writers successfully query literary agents.

Today’s pitch tip: Build your world through word pictures specific and sharp, not general and vague.

Your world building needs to be as vivid as your heroes and villains. We need you to show us this exotic world you’re taking us to with word pictures. That’s part of the joy of a book.

Your pitch is your audition to show us your skills as a prose stylist. Just telling us that it’s a rich backdrop doesn’t really let me know that you’re capable of weaving gorgeous word pictures that make your book come to life. For example, instead of telling me that your story is set in lush southern Louisiana, you have to show that landscape to me. Wow me with how beautifully you can portray this part of the world.

Make the pitch for your hardcore, authoritative business book hardcore and authoritative. Make your tear jerker jerk some tears. Make the pot boil on your potboiler.

Once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.

From The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! 

More pitch tips

Pitch Tip: Stakes and Danger

Pitch Tip: Villains We Love to Hate 

Pitch Tip: Convince Me They’re Charming and Sexy

Pitch Tip: Show How the Characters Change

Find more pitch tips at thebookdoctors.com and in The Essential Guide to Getting Your Book Published.  Watch this short cartoon to find out how NOT to pitch your book.

 

Pitch Tip: Convince Me They’re Charming and Sexy

Telling us that someone’s charming and sexy doesn’t convince me they’re charming and sexy. You have to paint vivid word pictures, just like you do for your villains.

Need examples on how to do that? Read flap copy and, particularly, the backs of paperbacks, where the whole kit and caboodle is limited to a paragraph or two, tops. You’ll see how concise those copywriters had to be, and how they managed to describe a book — and sell it — in only a few sentences. Online bookstores are great resources as well, and they have an added benefit: Because nearly every book is accompanied by flap or back cover copy, you can cut-and-paste phrases you like into a document and then use these phrases to craft your own pitch. Just be sure to study copy that represents the writing style of your book. (And don’t copy copy. There’s a word for that: plagiarism!)

Remember, once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.

From The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! 

More pitch tips

Pitch Tip: Stakes and Danger 

Pitch Tip: Villains We Love to Hate 

Pitch Tip: Word Pictures

Pitch Tip: Show How the Characters Change 

Find more pitch tips at thebookdoctors.com and in The Essential Guide to Getting Your Book Published. Watch this short cartoon to find out how NOT to pitch your book.

Pitch Tip: Villains We Love to Hate

Give us a villain we love to hate. Show us someone unique and dastardly whom we can’t wait to hiss at. It would be great to give tiny little physical descriptors to your main characters. Show us that you’re capable of painting beautiful and realistic tableaux as you make your story world come to life.

Remember, once you’ve figured out the words, then you’ve got to practice your delivery. Rehearse on your own, then start pitching everybody, everywhere. The more often you pitch, the sooner you’ll know what works and what doesn’t. Get feedback. Join The Book Doctors for Pitchapalooza and we’ll critique your pitch. At the end of each Pitchapalooza, we pick a winner who receives an introduction to an agent or publisher appropriate for their work.

Writer beware

Yes, we did use Lord Voldemort as an illustration, but your pitch must be selective about comparable titles and characters. Do not overpromise. Have you called your opus the next Eat, Pray, Love? An even better version of Harry Potter? Early Philip Roth with a dash of Jane Austen? If so, you’ve got trouble. Better to underpromise and overdeliver. As Daniel Greenberg of the The Levine Greenberg Rostan Literary Agency says, “Anytime anyone compares himself to a big bestseller, it’s a big turnoff. While it’s not impossible that there’s a real comparison to be made, it raises my suspicion that the person is overhyping himself.”

Instead, construct a pitch that specifically explains how your book will speak to the audience of those über-authors: “What happens when the repressed male sexuality of Alexander Portnoy meets the strong-minded, spunky joie de vivre of Elizabeth Bennett? Watch the sparks fly in The Shiksa of Herefordshire, a new twist on the old battle of the sexes.”

From The Essential Guide to Getting Your Book Published: How to Write It, Sell It, and Market It…Successfully! 

More pitch tips

Pitch Tip: Stakes and Danger

Pitch Tip: Convince Me They’re Charming and Sexy

Pitch Tip: Word Pictures

Pitch Tip: Show How the Characters Change

Find more pitch tips at thebookdoctors.com and in The Essential Guide to Getting Your Book Published.  Watch this short cartoon to find out how NOT to pitch your book.

Irvine Welsh Talks to The Book Doctors on Huffington Post About Writing, America, Rejection and the ‘Sex Lives of Siamese Twins’

To read on Hoff Po click here.

Well, he’s at it again. Yes, Irvine Welsh has produced another wild tale full of maniacal madness. The Sex Lives of Siamese Twins. Naturally it’s got Siamese twins sexing it up and being surgically sawn in half. Murder, envy, fat chicks, lunatic kidnappers, media feeding frenzy, dildos pumping away like there’s no tomorrow . But this book is very different. First of all, it’s set in sun-splashed Miami, where Mr Welsh currently has one of his residences. It’s also written from the perspective of two women. And two women who couldn’t be much different from each other. I must confess I loved this book. I devoured it in a weekend, like a junkie binging on China white. You know, the good shit. And this book really actually changed my life. I became horrified by how much empty-calories I was shoving down my pie hole and I’ve been working out like a psycho-trainer was screaming in my ear about how I had to feel the burn. So I thought I would pick the brain of Mr Welsh and figure out how, & why, he did it.

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The Book Doctors: What inspired you to write a book that is so incredibly different from the dark, beer-stained, junky-filled landscape of Scotland that made you famous?

Irvine Welch: Miami – a different world altogether from Scotland, a much more visual, body-obsessed culture. I’ve a place there and I’m in the town often.

TBD: Many successful writers seem to write the same book over and over and over. But this book is so far removed from what your fans are used to. Did you think about that in terms of the Irvine Welsh brand? Do you feel pressure, either from yourself, or from your publisher, to just stick with what you already know works?

IW: I don’t think so. I love writing about where I come from, but you also need to step outside your comfort zone from time to time. Unless you are doing genre fiction and are more conscious of deliberate brand building, you can only really write the book you write. I have a blank page and that’s a great luxury. I don’t need to start the first sentence with ‘Harry Potter said…’ or ‘Inspector Rebus rose early…’ and that’s a luxury. I can bring back Begbie or Juice Terry, but only if they are the right tools for the job. In this case they weren’t, so I created Lucy and Lena to tell the story.

TBD: Was it difficult to write in the voice of 2 women who are American & so removed from the dialect of your home turf? What are the methods you used to capture these voices?

IW: The biggest problem isn’t so much the language and dialect. I’m quite tuned into that through living in the States and being married to an American. The toughest thing is the cultural references, all the TV shows etc, that inform conversations. I had to make sure a lot of American friends saw early drafts.

TBD: The main character in the story seemed to me to bear a striking resemblance to Frank Begbie, the notoriously violent psychopath in Trainspotting. Except for the fact that she’s a bisexual body trainer who (mostly) disdains alcohol. What draws you to these extreme characters and how do you manage to get into their heads so successfully?

IW: I like uncompromising characters. They are tough to deal with in real life, but great fun in fiction. With a character who is ‘out there’ you can literally have them do anything. That’s a blessing for a writer

TBD: I don’t want to spoil the plot, but there’s such a fantastic switch, actually several of them, toward the end of your book. Do you outline where your story is going? How do go about constructing plot?

IW: I tend to let the plot come from the characters. Sometimes I might have a vague idea of where I want to go, but I like to throw away my GPS and give them the wheel. “Take me to Miami…or anywhere else interesting” is my only instruction.

TBD: How is it that you’ve managed to get away without ever using quotation marks?

IW: I hate quotation marks. I read a Roddy Doyle novel years ago when I was starting out – The Commitments-  and his use of the dash seemed to convey the urgency of the characters better. So it’s Roddy’s fault!

TBD: I was fascinated by the theme of numbers. Did you do a lot of research for this book?

IW: Numbers and stats are huge in America. Especially sports. The idea of measurement is ubiquitous. I did a fair bit f research, but not as much as might be imagined. I suppose watching sports and reality TV is research…

TBD: When I am in Europe, the only fat people I seem to see are American tourists. This is of course one of the big themes of your new book. Why do you think Americans are so fat?

IW: The rest of the world is catching up! But consumerist culture is huge in America, as is fast food. You put those two together and you are heading for lardland.

TBD: Have you ever had a book rejected?

IW: Yes, I wrote a terrible ‘experimental’ novel for my third book. My editor said something along the lines of ‘this is shit. You’re just trying to show off. Go and write the book you really want to write.’ So I binned it and came back with Marabou Stork Nightmares, which is a book I’m very proud of.

TBD: Do you have any tips for writers who want to you explore the dark parts of human nature that would seem, at first blush, to be difficult to sell to the mainstream of the book world?

IW: If you think about the market you are in a very different game. Write what you want to write; work out how it sell it when it’s done.

Irvine Welsh is the author of Trainspotting, Ecstasy, Glue, Porno, Filth, Marabou Stork Nightmares, The Acid House, Skagboys, and, most recently, The Sex Lives of Siamese Twins. He currently lives in Chicago, IL.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

 

The Book Doctors Ask Pitchapalooza Winner Paula Fertig: How Did You Get a 2-Book Deal for Your Debut Novel?

The Book Doctors first met Judith Fertig when she won our Kansas City Pitchapalooza (think American Idol for Books). She was commanding without being overbearing, powerful but warm, a total pro. And her pitch was really good. When we consulted with her, one of the things we did was help her figure out what genre her book fit in. It’s rather shocking how many of our clients don’t know exactly where their book wants to sit on the bookshelf. One we helped her get that sorted out, she got a great agent, who helped her edit her book, then got her a two-book deal with Penguin. And since we’re doing an Online Pitchapalooza with National Novel Writing Month (NaNoWriMo) right now, we’d thought we’d pick her brain to see how she did it. (To read on Huffington Post click here.)
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The Book Doctors: So, how did you get started in the book business?

Judith Fertig: Like most English majors, I wrote an early novel, unpublished, that remains in the proverbial desk drawer. When I was living and working in London, England, I realized that absence makes the heart grow fonder and I wanted to write a Midwestern cookbook when I got back home. It took a few years, and a couple of restaurant recipe “starter” cookbooks, but then I wrote Pure Prairie in 1995. After that, I wrote Prairie Home Cooking in 1999, which was nominated for the James Beard Award, became a bestseller, and earned me the title of “heartland cookbook icon” conferred by Saveur Magazine.

TBD: Who are some of your inspirations?

JF: I love cookbooks that tell a story. I still miss the late Laurie Colwin, a novelist who also wrote a column for the equally late Gourmet, which turned into two cookbooks, Home Cooking and More Home Cooking. I am an avid mystery reader, especially those with depth from Louise Penny and Jacqueline Winspear.

TBD: How did you come up with the idea for The Cake Therapist?

JF: I started out with Neely, a young pastry chef whose New York life is melting down like buttercream frosting on a hot day. She goes back to her Midwestern hometown and opens the bakery she’s been dreaming about. And then I had a vision of Neely opening the door of her bakery after working all day and unleashing that bakery air into the cold. In my mind, the bakery air refracted into a baker’s rainbow that only she can see and taste: pomegranate red, orange, lemon yellow, pistachio green, blueberry, indigo plum, violet blackberry, spice and vanilla.

TBD: How was it making the transition from non-fiction to a novel?

JF: Very interesting. I had to learn to write in scenes rather than in recipes with headnotes and sidebars. I had to develop an ear for believable and interesting dialogue. I had to learn how to go back and forth in time,  to put the flashback chapters in chronological order rather than in theme order, which was too confusing for the reader. Non-fiction also requires more planning–you make an appointment to interview someone or buy groceries to test a recipe. With fiction, I learned it was just as important to allow for the unplanned, the plot twist that was just waiting if you gave yourself enough time to lose yourself in the writing. I was also working on a cookbook (Bake Happy, Running Press, May 2015) sort of at the same time as The Cake Therapist. So I would get an idea for a flavor pairing or wonder if strawberries with rosewater really tasted like a summer’s day, then go into the kitchen and test it out in cakes, cookies, tarts, etc.. My taste-tester friends and family were very happy there for a while.

TBD: How did you get your book deal?

JF: It all happened much faster than I thought. I won a 1-minute Pitchapalooza contest when The Book Doctors  in Kansas City in spring 2012. After my winner’s conference with her, I knew my book was not a mystery as I had thought, but commercial women’s fiction. After my manuscript went through my writers group, right before Thanksgiving in 2013, I sent pitch letters (with a great cake photo) to agents who I thought might like my work. A friend had recommended I read Beatriz Williams’ One Hundred Summers because her plot goes back and forth in time like mine does. And I loved that book. Her agent liked my pitch and hooked me up with Stefanie Lieberman at Janklow & Nesbit. Stefanie sent the manuscript out to readers and I worked on the tweaks to the manuscript over the December holidays. She sent it out in early January, and we had a pre-empt offer for two books from Kate Seaver shortly afterward.  The second book in the series, The Memory of Lemon, will be out in 2016.

TBD: What was it like working with your editor?

JF: Kate Seaver at Berkley (Penguin Random House) was very enthusiastic from the start. She went over and over the book, guiding me to tweak scenes, lose the prologue, amp up a character. I think writers have to be open to some change, and she was very skillful at helping me get to the heart of the main character and the story.  This past November, I was able to go to New York and meet Kate, the Berkley/Penguin team, and Stefanie; I highly recommend doing that. It’s so much better to work with people when you can put a name with a face.

TBD: What do you plan to do to promote and market the book?

JF: Because I want this to become a very successful series, I’m really stepping up my efforts on the first book. Berkley/Penguin already has a strong marketing and public relations presence, but I also know that “who you know” and persistence can also make a difference. That led me to hire additional PR and marketing assistance from Tandem Literary, who will work closely with Berkley/Penguin. I’ve made, decorated, and sent boxes and boxes of “cake therapy” cupcakes to possible blurb writers as well as book reviewers at major magazines. You always learn something unexpectedly new with every book and I’ve learned how to overnight cupcakes successfully (a 6-pack clear plastic cupcake container, frozen cupcakes, and a snug box).  I’ve finally gotten my web site going, www.judithfertig.com. In the past few weeks, I’ve been doing more social media, mainly Twitter and Facebook. And planning the first event at my local independent bookstore, Rainy Day Books. That’s the first stop on the author tour. I will be blogging and guest blogging. As much as possible, I will also bring little treats to events so readers can “taste” what The Cake Therapist is all about.

TBD: How did having an expertise in cake help you write your novel?

JF: I grew up in Cincinnati, a great mom-and-pop bakery town. All of our family’s special occasion cakes, fantasies of frosting, came from The Wyoming Pastry Shop. For me, cake symbolized something good happening; its elusive flavor made me want to figure out how to make it myself. I’ve spent my cookbook career starting with an idea for a main dish or a dessert and then figuring out how to get there. It was the same process for the novel–minus the mess in the kitchen!

TBD:  You are working within two niches: food & woman’s fiction. What are some of the challenges and advantages to this?

JF: The Cake Therapist turned out to be women’s commercial fiction, although I thought it was going to be a mystery. That was one of the surprises along the way. But there is a mystery within the novel, like a secret filling. I started out writing cookbooks that had a storytelling quality and now I’m writing fiction that has recipe elements. The challenge for me was getting the plot going, but I went to the Iowa Summer Writers Workshop and had a basic plot by the end of the session. The advantage for me from a non-fiction background is that I think in a multi-sensory way and try to get this on the page so readers can see, hear (with sort of a playlist), touch, smell, and especially taste their way through The Cake Therapist.

TBD: What advice do you have for writers?

JF: Adjust your book as you go along. You may start writing and a new character can appear or a plot twist present itself or something equally surprising can occur when you’re into it. AND join a good writers group. Feedback is so important.

Novelist and cookbook author Judith Fertig, who was described by Saveur Magazine as a “heartland cookbook icon,” debuts a new novel, The Cake Therapist (Berkley/Penguin, 2015).  Bake Happy (Running Press, 2015), a also comes out this year.  Her other books include In Heartland:  The Cookbook (Andrews McMeel, 2011) and Prairie Home Cooking (Harvard Common Press, 2000), which was nominated for James Beard and IACP cookbook awards.  Fertig’s food and lifestyle writing has appeared in Bon Appetit, Food & Wine, Better Homes & Gardens, Saveur, Country Homes and Interiors (London), The New York Times, and The London Sunday Times. She is a member of Les Dames d’Escoffier, The Kansas City Barbeque Society, The Kansas City Novel Group, and IACP.

Arielle Eckstut and David Henry Sterry are co-founders of The Book Doctors, a company that has helped countless authors get their books published. They are also co-authors of The Essential Guide to Getting Your Book Published: How To Write It, Sell It, and Market It… Successfully (Workman, 2010). They are also book editors, and between them they have authored 25 books, and appeared on National Public Radio, the London Times, and the front cover of the Sunday New York Times Book Review.

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