7 Minutes a Day: Using Social Media Tools to e-Networking without Being Swallowed by the Timesuck

The essential guide cover_Flop sweat erupts on foreheads.  Faces go pale and bloodless.  Hands tremor.  Eyes widen in terror.  These are all symptoms suffered by writers when I tell them that they have to engage in social media.  They moan, they groan, I’ve even seen grown men cry.  Many are still living under the misguided fantasy that they can sit out in their cabin by the lake and write their magnificent opus, send it off to him Mr. Harper and Mr. Collins, get a book deal, then wait for Oprah to call, and watch the checks roll in.  I can’t tell you how many times I’ve gotten queries from writers that actually say, “I’d be willing to go on Oprah.”  Who wouldn’t be WILLING to go on Opra?  Apart from Jonathan Franzen of course.  The question is: how are YOU going to get YOURSELF on Oprah?  Just the other day, I sent a proposal for a beautiful, moving, touching, well-written memoir to fantastic, cutting edge, alternative independent press.  The editor said she wouldn’t even read the proposal because the author didn’t have a Platform.  Platform, for those who don’t know, is the new publishing buzzword.  It means the method you are going to use to connect with the tribe of people who are passionate enough about you and your ideas to buy your book.  I often say that the greatest pitch you could give for a book is in this day and age: “I have 1 million Twitter followers and they all want to buy my book.”  It doesn’t matter what your book is.  Agents, editors and publishers will line up around the cyber block to be in business with you.  But for many authors who don’t have a website, aren’t up on Twitter, and only have a Facebook page where they can post pictures of their kids and/or grandkids, the idea of building a platform, tweeting every day, friending people they don’t know, and spending hours and hours and hours of their one precious life networking socially on the Internet sounds as appealing as getting a root canal from a Nazi without Novocain.  That’s why I devised the 7 Minute Rule of Social Media.  Every day, spend 7 minutes connecting with your tribe.  It’s like brushing your teeth.  Washing your face.  Make it part of your daily routine.  Make it a habit. Habits are incredibly powerful.  Bad ones and good ones.  If you need to, set the timer on your smart phone for 7 minutes.  It’s not much out of your day.  Out of your life.  But the trick is, you have to do it every day.  EVERY DAY.  Like a habit.  So, how do you get started?  The first thing to do is research.  Check out the various platforms available to you.  The obvious ones are Twitter and Facebook, but as you dig deeper, you’ll find cool sites for writers like Redroomhttp://redroom.com/, Goodreads http://www.goodreads.com/, Writers Digest Forumhttp://forum.writersdigest.com/category-view.asp, and National Novel Writing Monthhttp://www.nanowrimo.org/.  Poke around, see who’s there, see what they’re talking about. You should engage in the social media that suits you best.  I happen to like coming up with 140 character messages.  It appeals to the poet in me.  My wife on the other hand is Jewish, and can’t possibly express yourself in 140 characters.  She likes Facebook.  And so it goes. Then start engaging with people who you think are funny, smart, entertaining, etc.  Make comments on their posts.  Be generous.  This is one of the big misconceptions about Social Media.  It’s not about asking other people to do nice things for you.  I get so sick and tired of people I don’t know asking me to like them, to love them, to vote for them, to buy things from them.  You would just walk up to someone on the street and say, Love me.  Well, you might, but if you did it often enough, there’s a good chance you’d be arrested.  The guiding principle for successful Social Media is Good Samaritanism.  If someone does something nice for me online, it’s my natural inclination to do something nice for them.  In a utopia, this would the world would work.  Once you get comfortable on the site that suits you, start making a couple of friend requests every day to like-minded people.  For example, if you’re writing a book that’s like Game of Thrones, go to the Game of Thrones page on Facebook and start cherry picking people who seem simpatico.  These sites all have wonderful search tools also.  So you can put in words that are related to your book, and find people who will be passionate about what you’re passionate about.  This leads us to Key Words.  Search terms.  You should identify 5 to 10 words that apply to your book.  I have a new illustrated novel that just came out called Mort Morte http://bit.ly/12FTPQ0.  It’s reminiscent of Lewis Carroll and The Tin Drum.  It’s filled with black comedy.  It has cheerleaders in it.  It’s a coming-of-age story.  It’s illustrated.  Some of it takes place in Texas.  It’s about a boy who really loves his mom.  All of these ideas can be boiled down to phrases and words.  Those will be my search words or Key Words.  That’s how I’ll find people who gravitate toward my book.  I also make a list of 10 or 15 leaders in whatever field I’m writing.  And I try to connect with them.  Again, first I write little reviews of their books on Amazon.  I make comments when they post a blog, or they’re interviewed online.  And I make sure I let them know that I’m doing nice things for them.  You’d be shocked how much people pay attention to what’s happening online.  Or maybe wouldn’t.  But you absolutely will be amazed by how accessible people are if you ask them nicely for something that’s easy for them to do.  A lot of people ask me if they should have a website.  You should only have a website if you’re prepared to make a really good website.  It doesn’t have to be expensive, it doesn’t have to have a lot of bells and whistles.  But it has to look good.  And it has to be user-friendly.  Easy to navigate.  And “sticky”.  In other words, when someone goes onto your website, you want to give them reasons to stay there.  And the only way a website is valuable is if you water and feed it on a regular basis.  You can do this by making comments on what other people are talking about.  Put up book reviews, movie reviews, write about what’s going on in the world, let people know your book is progressing.  You can put up little paragraphs from your book.  You could have one of the characters in one of your stories have a blog on your website.  Pictures, movies, so many fun things that you can use this content.  Debbie Gallant, a wonderful writer and a friend of mine, had a book coming out that was about romance in cars.  I suggested that she have people writing stories about their romantic adventures in cars.  So she actually got her readers to create content for her.  Make sure you have a great bio that’s fun and interesting and describes you thoroughly.  Have a resource section we post items of interest to you and your readers.  Calendar of events and appearances, a future project section.  Contact information.  It might be fun to do a series of interviews with people you admire.  It’s a great way to connect with their audience, and the connected with their agent, editor, etc. If you’re not very computer savvy, just find a Child Mentor.  Someone between the ages of 10 and 17, the young person who was raised on computers.  Most of them will be able to create a Facebook page in about 10 min.  And the good news is, they work for candy bars. When you do make set up an account for yourself on a website, make sure you give as much information as you can about the books you like, the writers you enjoy, the movies that entertain you, the social causes you’re engaged in, your hobbies, we went to college and high school.  These will all help people find you as they search for stuff they are interested in. But perhaps most importantly: HAVE FUN!

 

1) Befriend a Child Mentor

2) Figure out which Key Words best describe you and your project.

3) Find the online platforms that suit you best.

4) Connect with members of this community.  Categorize them by geographic location and interest.

5) Become an active and generous member of that community.

6) Build your own home on your favorite website

7) Connect your website with your Facebook and Twitter feeds.

8) Get other people to put your website up on their website in their resource section.

9) Make sure you have a very good profile picture which shows us her face.  Please, don’t put up a baby picture of yourself.

10) Be consistent with the way you describe yourself.  Make sure your name is always the same wherever you put it up.  And write a great description of your mission statement as a human being and as a writer.

11) Give, give, give, give, give.  Giveaway stuff on your website.  Spread your time and love all over the cyber world.

12) Only after you’ve given till it hurts should you should you ask gently and politely and persistently for what you need

David Henry Sterry is the author of 16 books, a performer, muckraker, educator, activist, and book doctor.  His new book Chicken Self:-Portrait of a Man for Rent, 10 Year Anniversary Edition, has been translated into 10 languages.  He’s also written Hos, Hookers, Call Girls and Rent Boys: Professionals Writing on Life, Love, Money and Sex, which appeared on the front cover of the Sunday New York Times Book Review.  He is also the author of The Essential Guide to Getting Your Book Published. He is a finalist for the Henry Miller Award.  He has appeared on, acted with, written for, been employed as, worked and/or presented at: Will Smith, a marriage counselor, Disney screenwriter, Stanford University, National Public Radio, Milton Berle, Huffington Post, a sodajerk, Michael Caine, the Taco Bell chihuahua, Penthouse, the London Times, Edinburgh Fringe Festival, a human guinea pig and Zippy the Chimp.  He can be found at www.davidhenrysterry.com.

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About David Sterry

David Henry Sterry is the author of 16 books, a performer, muckraker, educator, book editor, activist, and book doctor. His first memoir, Chicken, was an international bestseller, and has been translated into 10 languages. “As laconic as Dashiell Hammett, as viscerally hallucinogenic as Hunter S Thompson. Sex, violence, drugs, love, hate, and great writing, what more could you ask for?” – The Irish Times.

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12 Responses to 7 Minutes a Day: Using Social Media Tools to e-Networking without Being Swallowed by the Timesuck

  1. Tara January 15, 2014 at 11:52 pm #

    That all sounds like way more than 7 minutes.

  2. David Sterry January 16, 2014 at 12:05 am #

    well, of course u can do more than 7 minutes, but if u do 7 minutes EVERY day u will get results!

  3. Marie Saint-Louis February 2, 2014 at 2:00 pm #

    Yesterday, I saw The Book Doctors (in action) at the Indie Author Publishing Conference & Pitchapalooza!

    I learned an author has to dive into the big world of social media themselves. 7 minutes each day? I can handle that. I am already taking the guidance of Arielle and David to get busy on my promotional work. Currently, have 10K plus friends, followers, and lurkers! My book is not even completed but I know I must reach my readers before it is even published.

    Thank you for all the information. I’m working on both my website and blog too!

  4. Julie Kitzenberger February 18, 2014 at 2:51 pm #

    Once again worth my precious time to read — concise, useful, with new ideas. At last, a suggestion that I can consider incorporating: the 7-minute ideas gives me hope!

  5. Jill Swenson, Ph.D. February 25, 2014 at 4:40 pm #

    You’re the preacher and I’m your choir. Thank you for writing this very important essay. You convey the reality of the times and articulate the expectations the publishing industry places on authors today. And while I recommend 15 minutes a day, split into two short bursts of connecting online, you’re are spot-on that spending more time than that sucks time you need for writing. Building an organic audience platform takes time because relationships take time. You can’t speed it up by wasting time online. Social media is about engaging with potential readers who lay outside your face to face relations. It IS fun.

  6. Ronnie Walter May 5, 2014 at 7:25 pm #

    Fantastic advice, if I can spend 7 minutes scrolling my friend’s Facebook feeds, I can certainly spend 7 minutes connecting to the world. Thanks for delivering the message so well.

  7. Marianne Spitzer June 19, 2014 at 4:09 pm #

    Great advice. Seven minutes seems simple, but a lot can be done in that amount of time. I like the strategy and am going to use it everyday. I think I might also use the seven minute idea twice a day to reach more people. I do have a twitter account, FB, blog, and website, but I’m going to be more pro-active with them. Thanks for sharing.

  8. David Sterry July 2, 2014 at 10:04 am #

    u r very welcome!

  9. Stephen Weinstock August 26, 2014 at 11:46 am #

    Great article, David. With your usual wonderful humor. Brimming with ideas — so many for 7 minutes a day! Oh well, one step up the mountain…. Thanks so much.

  10. David Sterry August 27, 2014 at 9:58 am #

    thanks Steven!

  11. Stephen Weinstock August 29, 2014 at 5:22 pm #

    A question about putting links to other content on your website. Is there any legality or protocol to be concerned about? If I post a link to an npr online article, will Terry Gross show up at my doorstep with a meat cleaver? Or is it free game to post any link?

  12. David Sterry September 2, 2014 at 1:03 pm #

    I think you can put up links to pretty much anything on your website. So things go viral. You can only hope that Terri Gross shows up at your doorstep with a meat cleaver. It would be the best thing that ever happened to you. Of course I’m no lawyer so I can’t give you legal advice, but I think it is pretty much free game to post a link.

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